about Trejos Deuynerions 999 - LVFNB.com

The Family of Herba Devynia
The secrets of nature. Bottled and served

The Legend
Bitter “Herba Devynia” is one of the most mysterious drinks made in
Lithuania. Some historic sources explain this by a legend that reaches
as far ago as the middle ages and triggers the imagination of nowadays
consumer.
The legend tells about the ancient priests that used to gather specific
sort of herbs, desiccate them in a special manner and keep them within
spirit for three weeks. The interesting fact is that the first day was
necessarily chosen to be the longest day of the year, and the drink was
kept only outside in the nature. This was the way to gather as much of
natural powers as possible – not only from the herbs, but also the fresh
vital air and the ever-shining Sun.
The drink that was produced was known for its special powers – the
healing characteristics and the strength it provided. Therefore it was
mainly consumed by the great warriors that the Baltic lands needed a
lot back in those days.

The Legend
Only later, after the secret of the recipe has been revealed by others, it appeared that
there was no coincidence in the supernatural features of the drink. Apparently, what
is made in a special way, gives a special outcome.
The uniqueness of this drink lays in the so-called “rhythm of three”. It originates
from the division of the world into three elements: water, sky and earth. Apart from
the number of the weeks the drink used to be matured for (three, of course), the
mostly surprising thing is the composition of ingredients. It is undoubtedly related
to the pagan image of the world, as the drink contains elements corresponding the
three spheres of the mythological world: roots (the Underground), bark and herbs
(the Ground), and leaves, blossoms and fruits (the Sky).
And who knows what kind of spells where used to make the “Herba Devynia” so
magical, and what kind of fairies and elves used to help the ancient priests…
And where else could have probably the oldest bitter in the world been created?
Only in the country known for persistence of keeping paganism for the longest in
Europe. In Lithuania.

Formula of magic
9 roots + 9 barks + 9 blossoms
And a touch of a fairy

Snapshot.
Herba Devynia. Bitter
History
Formula of the bitter “Herba Devynia was
already known in the XIII–XV century.
Composition & taste
The herbal bitter, as written in the ancient
recipe, contains 27 (9+9+9=27) herbs, roots,
bark and fruit.
Alcohol strength – 40%.
Target audience
30-49 years old, mainly men,
middle class,
social, fairly conservative,
respects traditions.
Consumption
Shots for digestive purposes
and mixing coctails.

History.
Herba Devynia. Bitter
The bitter “Herba devynia. Bitter” is one of the most
mysterious drinks in Lithuania, and probably the
oldest bitter in the world. The secret of its
provenance lies centuries aback. Its recipe has
traveled ages, from mouth to mouth. At the beginning
of the 20th century, the recipe of “Herba Devynia.
Bitter” has been reconstructed by the experts of
„Stumbras”. Of course, with some help of the fairy.
Uniqueness of “Herba devynia. Bitter” is described in
the regulation, adopted by the Council of the
European Union. The bitter is also a part of the
Lithuanian Culinary Heritage and has won a number
of international awards.

Composition.
Herba Devynia. Bitter
The bitter is made of 27 ingredients: 9 roots, 9 barks and herbs, 9
leaves, blossom and fruit as it was made in ancient Lithuania.
angelica rhubarb gentian galangal black pepper
allspice pepper ginger muscat nuts
muscat
blossoms
cardamom
cinnamon star anise holy grass
red pepper
… other components are kept in secret.

Consumption.
Herba Devynia. Bitter
Hot nines
1/3 “Herba devynia. Bitter”
2/3 hot red grape juices
Slice of lemon
„Herba Devynia. Bitter“ is known for its digestive
characteristics. Therefore the best way to drink it
is straight from shots after the meal.
The bitter is also named as the most healing one
and possessing the majority of medication
features. Thus it is sometimes used to beat the flu
and gain some strength.
Just as any other bitter it might also be mixed with
various juices and sodas. But the definitely
irreplaceable drink for cold winter evenings is
„Herba devynia. Bitter” with warmed red grape
juice.

Positioning.
Herba Devynia. Bitter

Awarding.
Herba Devynia. Bitter
The most important awards
Double gold medal
At the competition „San Francisco
world spirits competition 2006”
for taste. The bitter was valued as
Flavoured vodka and competed with such
famous worldwide brands like „Smirnoff“
and „Stolichnaya“.
Silver medal
At the international competition
‘DLG- Qualitätswettbewerb Spirituosen 2005’
that took place in Germany.
Kosher certificate
“Three nines” are certified as Kosher product.
Market situation in Lithuania
The 3rd bitter in category; Market share – 10%.
Export
Poland, Estonia, Israel, UK

Snapshot.
Herba Devynia. Original
History
“Herba Devynia. Origina;” was launched in 2006.
Composition & taste
This balsam contains 27 (9+9+9=27)
herbs, roots, bark and fruit.
The balsam is of sweet herb taste.
Alcohol strength – 35%.
Target market
25-45 year old, both male and female.
Ones that love novelties,
but value traditions.
Love nature, love to be in nature, love
natural products..
Consumption
Cold shots, often – mixing coctails.

History.
Herba Devynia. Original
„Herba Devynia. Original“ is the second member of the family.
Thus it has strong background of tradition as well as a touch of
modernity.
This balsam, unique in its taste is made of balanced mixture of
herbs and spices following a special recipe developed by the
experts of “Stumbras”.
The sweetly herb taste somehow reminds of the liquer
“Jägermeister”, just a bit sweeter.
„Herba Devynia. Original“ stands out with its superb dark green
colour, rich sweetly taste and flavour. These features are greatly
appreciated by consumers and jury members in various
international spirits competitions. Therefore the bitter holds
number 1 position in Lithuania.

Composition.
Herba Devynia. Original
„Herba Devynia. Original“ as well as the other two members of the
family consists of 27 natural ingredients. Lemon and orange zest,
vanilla sticks and balm reveal distinctive yet fresh taste of the
beverage, meanwhile cinnamon, clove, nutmeg, raisin, and coffee
tones create unique aroma. French brandy and natural bee honey
crowns unique taste and give surprise hues to it.
vanilla sticks cinnamon clove
muscat
blossoms
coffee beans
ginger
Lemon and
orange zest
muscat nuts
star anise
raisin
… other components are kept in secret.

Consumption.
Herba Devynia. Original
The best way to experience the full taste of the
balsam is to consume it chilled straight from shots
or on the rocks.
It might also be mixed in various cocktails. The
most popular one is “Herba Devynia. Original”
with green ice-tea, a slice of lemon or lime and
some ice cubes.
Green Tea
1/3 “ Herba Devynia. Original ”
2/3 green ice-tea
Slice of lemon

Positioning.
Herba Devynia. Original

Awarding.
Herba Devynia. Original
The most important awards
Bronze medal
At the „San Francisco world spirits
competition 2006” for taste.
Bronze medal
At the international competition
“ProdExpo 2006”.
Market situation in Lithuania
The number 1 bitter in the country.
Market share – 21%.
Export
Poland, Estonia, Israel, UK, Mexico

Snapshot.
Herba Devynia. Herb & Citrus
History
“Herba Devynia. Herb & Citrus” was launched in 2008.
Composition & taste
This bitter contains 27 (9+9+9=27) herbs,
roots, bark and fruit
(herbs + citrus fruits: orange, lemon).
It stands out with its sweet taste,
exotic flavour and an eye-catching red colour.
Alcohol strength– 35%.
Target market
25-45 year old, mainly female –
with modern and active lifestyle,
mainly the trendy youth living in cities.
Consumption
On rocks or mixing coctails.

About.
Herba Devynia. Herb & Citrus
“Herba Devynia. Herb&Citrus” is a bitter, inspired by colours,
aromas and sunny mood of summer. The balsam also continues
the best traditions of the “Herba Devynia” family.
Composition of the balsam, enriched by patience, time,
perfection, and 27 different ingredients, sounds like live music of
nature.
The taste of the drink reminds of “Campari” just a bit sweeter,
less bitter and the origin being closer to the ancient roots of
probably the oldest biter in the world.

Composition.
Herba Devynia. Herb & Citrus
In “Herba Devynia. Herb&Citrus” fruit of the sun like red oranges and
lemons blend with numerous herbs and spices thus revealing exotic
taste and velvet aroma of this drink. Softness and delicacy is given to the
balsam by clove, cinnamon, nutmeg, prunes, honey; freshness and
lightness – by peppermint, mint, vanilla sticks, lime leaves, and
passionate character is revealed by red oranges and lemons.
orange
lemon
prune
raisin
Lemon and
orange zest
vanilla stick
clove
cinnamon
holly grass
peppermint
… other components are kept in
secret

Consumption.
Herba Devynia. Herb & Citrus
The best way to drink “Herba Devynia. Herb&Citrus” is on the rocks with
a slice of lemon.
It also might be tempting to add orange juice to it.
Any other components might be also used for the numerous different
cocktails with this rich citrus bitter.
Red orange
1/3 “Red nines“
2/3 Orange / Greipfruit juices
Slice of orange

Positioning.
Herba Devynia. Herb & Citrus

The Differences.
Taste and consumption
Bitter herb taste
Shots
Sweet herb taste
Cold shots
On rocks
Cocktails
Sweet citrus taste
Cocktails
On Rocks

Communication.
Herba Devynia Family
Click ad to watch TVC

Events.
Herba Devynia Family

Competition.
Herba Devynia Family
Competitors of 999 range – all bitters and liqueurs from herbs – local and
international.
Competitive advantages of 999:
1. Clear legend of 999 symbol for all countries;
2. Wide range of tastes and consumption
choices for different target groups from one
brand;
3. Pricing - mainstream: middle/ upper price
In bitters category;