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Siemens Enterprise<br />
<strong>Com</strong>munications<br />
Why Unified <strong>Com</strong>munications<br />
Nenad Saković, dipl. ing.<br />
CEO<br />
Siemens Enterprise<br />
<strong>Com</strong>munications d.o.o. Beograd<br />
Kopaonik, 19.9.2008<br />
Pakom Roadshow08<br />
Copyright © © Siemens Enterprise <strong>Com</strong>munications GmbH. 2007. All rights reserved.
Agenda<br />
<strong>Com</strong>munications is changing …<br />
Why Unified <strong>Com</strong>munications?<br />
Open <strong>Com</strong>munications<br />
Presented by Nenad Sakovic<br />
HiPath OpenOffice ME –<br />
Open <strong>Com</strong>munications solution for SME<br />
Presented by Srđan Milosavljevic<br />
Live Demo:<br />
1. At the from of the conference hall<br />
-2. In Grand Hotel reception at 18:30<br />
Nikola Knezevic and Ivan Isakov<br />
Page 2 September 08<br />
.<br />
Siemens Enterprise <strong>Com</strong>munications
Siemens Enterprise <strong>Com</strong>munications<br />
Who we are<br />
• #2 Vendor in worldwide IP voice<br />
communications<br />
• More than 15,000 employees in 80<br />
different countries.<br />
• Over 70% of Fortune 500<br />
companies use our solutions<br />
• 2007 fiscal year revenue:<br />
€ 3.1 billion<br />
• Pioneering vision and leadership in<br />
Unified <strong>Com</strong>munications<br />
IT Telephony<br />
Unified <strong>Com</strong>munication<br />
Mobility<br />
Customer Interaction<br />
Security<br />
Services Management<br />
Page 3 September 08<br />
.<br />
Siemens Enterprise <strong>Com</strong>munications
<strong>Com</strong>munications is fundamentally changing …<br />
100%<br />
90%<br />
80%<br />
70%<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
0%<br />
24% 20% 17% 14% 13%<br />
31%<br />
38%<br />
24%<br />
27%<br />
29%<br />
34%<br />
38%<br />
41%<br />
43%<br />
59% 64%<br />
53%<br />
46%<br />
38%<br />
28%<br />
18%<br />
2006 2007 2008 2009 2010 2011 2012<br />
Circuit Switched IP Converged Pure IP<br />
Page 4 September 08<br />
Source: Siemens Enterprise Market Update 2007<br />
.<br />
Siemens Enterprise <strong>Com</strong>munications
… as is its deployment<br />
TDM PBX<br />
VoIP PBX<br />
Software-based<br />
UC<br />
IP<br />
IP<br />
IP<br />
IP<br />
IP<br />
IP<br />
SIP<br />
• Site-based PBX<br />
TDM systems<br />
• Proprietary hardware<br />
and software<br />
• Telecom networks<br />
• Distributed IP PBX<br />
systems<br />
• Proprietary hardware<br />
and software<br />
• Converged IP<br />
networks<br />
• Data center-based<br />
UC software<br />
• IT industry-standard<br />
hardware and<br />
software<br />
• SIP overlay networks<br />
Page 5 September 08<br />
.<br />
Siemens Enterprise <strong>Com</strong>munications
Changing the <strong>Com</strong>munications Paradigm<br />
Unified <strong>Com</strong>munications<br />
VoIP with carrier-class scale and<br />
resiliency<br />
+ SMS & Mobile<br />
+ Presence & Preference<br />
+ Video Conferencing<br />
+ Messaging & Mail & Chat<br />
+ Internet & <strong>Com</strong>munities<br />
= Unified <strong>Com</strong>munications<br />
<strong>Com</strong>munications and Collaboration for Business <strong>Com</strong>munities<br />
as software services, or from the customer’s existing business<br />
application software<br />
Page 6 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
Why Unified <strong>Com</strong>munications now?<br />
• <strong>Com</strong>munication overload<br />
increasingly hinders business<br />
execution<br />
• The status quo is expensive<br />
• The world is changing fast<br />
• UC creates a strategic advantage<br />
Page 7 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
In many ways, the communications solutions at<br />
our disposal have never been more powerful…<br />
Cell phones<br />
PDAs<br />
Mobile e-mail<br />
Laptops<br />
Page 8 September 08<br />
Desktop phones<br />
.<br />
Siemens Enterprise <strong>Com</strong>munications
Why we need it: communications today aren’t unified<br />
Business Execution is Slowed<br />
• 67% of communication attempts<br />
result in leaving multiple messages in<br />
different places<br />
• 65% of decision-making is delayed<br />
because colleagues fail to respond in<br />
time<br />
• 93% of organizations have missed a<br />
deadline or delayed a project due to<br />
impeded access to key decisionmakers<br />
Source: Sage Research, Unified <strong>Com</strong>munications Applications: Uses and Benefits<br />
Page 9 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
Why do they call it Unified <strong>Com</strong>munications,<br />
anyway?<br />
Because . . .<br />
• Today’s communications are NOT<br />
unified<br />
• Everyday the average business<br />
person juggles 10 different<br />
communications systems<br />
• Disparate communications slow<br />
down business and frustrate<br />
professionals<br />
Source: Siemens Survey of 200 knowledge workers<br />
Page 10 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
Unified <strong>Com</strong>munications<br />
Unified <strong>Com</strong>munications is:<br />
• Software that consolidates<br />
disparate business<br />
communications and integrates<br />
into business applications<br />
UC is Characterized by:<br />
• Real-time availability information for<br />
colleagues, which enables first-attempt<br />
communication<br />
• Collaboration and conferencing tools<br />
which empower teams to transcend barriers<br />
presented by time and distance<br />
• User-controlled communications: how,<br />
when and with which device<br />
• The ability to integrate UC features into<br />
existing business applications and the<br />
business processes they support<br />
Page 11 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
Why we need it: communication overload impacts<br />
your most valuable resources<br />
Resource Impact<br />
• Time is wasted attempting and failing<br />
to communicate<br />
• People are distracted from core job<br />
functions as they struggle with<br />
communication friction and overload<br />
• Money is lost on mobile<br />
communication fees, extra travel, and<br />
lost employee productivity<br />
Page 12 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
Why we need it: the status quo is expensive<br />
Landmark study reveals<br />
status quo could<br />
conservatively cost 1,000-<br />
person enterprises nearly<br />
$13 million yearly<br />
in avoidable expenses and<br />
lost productivity<br />
Insignia Research of Toronto, 2007<br />
Insignia Research: “Measuring the Pain: What is Fragmented <strong>Com</strong>munication Costing Your Enterprise?” 2007<br />
Page 13 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
What the status quo is costing you today<br />
Soft dollar<br />
Pain Point<br />
Waiting for information<br />
Interruptions<br />
Planning to plan<br />
Failed collaboration attempt<br />
Off-site without effective communication tools<br />
Customer complaints re: responsiveness<br />
Hours lost / week / user<br />
5.3<br />
3.5<br />
3<br />
3.6<br />
2<br />
2.6<br />
Annual cost /<br />
1,000 users *<br />
$9,020,600<br />
5,957,000<br />
5,106,000<br />
6,127,000<br />
3,318,900<br />
4,425200<br />
Total (presumed 100% productivity loss) 20 $33,954,900<br />
Total (presumed 25% productivity loss) 5 $8,488,725<br />
* Weighted at $37.00 / hour / employee wage<br />
Insignia Research: “Measuring the Pain: What is Fragmented <strong>Com</strong>munication Costing Your Enterprise?” 2007<br />
Page 14 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
What the status quo is costing you today<br />
Hard dollar<br />
Pain Point<br />
Finding<br />
Weighting<br />
Annual cost /<br />
1,000 users *<br />
Unnecessary travel (11 days total, reduced by 50 %) 5.5 309 $1,699,500<br />
Additional communications expense during travel $186 8 1,488,000<br />
Additional comm expense working from home $1,250 1 1,250,000<br />
Total hard dollar losses $4,437,500<br />
Total soft dollars losses (presumed 25% productivity loss) $8,488,725<br />
Total annual cost of doing nothing $12,926,225<br />
* Weighted at $37.00 / hour / employee wage<br />
Insignia Research: “Measuring the Pain: What is Fragmented <strong>Com</strong>munication Costing Your Enterprise?” 2007<br />
Page 15 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
UC-enabled enterprises are always ready<br />
Business Continuity<br />
• Employees use UC everyday, so<br />
operations continue post disaster<br />
75% of European companies<br />
surveyed are either evaluating or<br />
piloting UC capabilities, or have<br />
already fully deployed UC<br />
• UC enables employees to stay with<br />
family while still keeping your<br />
business running<br />
• UC provides continuous access to<br />
assets: employees, information,<br />
customers<br />
35%<br />
30%<br />
25%<br />
20%<br />
15%<br />
10%<br />
5%<br />
European Adoption of Unified<br />
<strong>Com</strong>munications in 2007<br />
• UC can make the difference between<br />
a business surviving or not<br />
0%<br />
Fully deployed or<br />
upgrade underway<br />
Rolling out or partial<br />
deployment<br />
Evaluating or<br />
piloting<br />
Page 16 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
What is Siemens’ Perspective on Unified <strong>Com</strong>munications?<br />
Voice will be the foundation for a new multi-media unified communications<br />
paradigm; pervasive, intuitive interactive, effective<br />
Large Enterprise unified communications will be software-based<br />
Single vendor enterprise UC solutions are not realistic<br />
Open <strong>Com</strong>munications maximizes business value<br />
by enabling CEBP with lower TCO<br />
Enterprise-grade communication and<br />
multi-Vendor services capabilities are required<br />
Page 17 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
Customer’s Perspective<br />
More Business Value from our Open <strong>Com</strong>munications Approach<br />
• Enhance agility and<br />
mobility<br />
• Improve customer<br />
relationships and sales<br />
Grow<br />
Revenue<br />
Reduce<br />
Operating<br />
Costs<br />
• Lower OpEx<br />
• Lower transaction<br />
costs by CEBP<br />
• Lower CapEx<br />
• Best asset utilization<br />
Asset<br />
Efficiency<br />
<strong>Corporate</strong><br />
Excellence<br />
• Ensure compliance,<br />
continuity and<br />
Green IT<br />
• Accelerate and<br />
improve decisions<br />
Page 18 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
Changing the <strong>Com</strong>munications Paradigm<br />
Across devices, across media, across networks<br />
UC solutions<br />
Video<br />
Conferencing<br />
&<br />
Collaboration<br />
Voice<br />
Voi<br />
ce<br />
OpenScape<br />
90<br />
Unified<br />
<strong>Com</strong>munications<br />
Suite<br />
Messaging Ema<br />
IM, EM, ilVM<br />
IM<br />
Mobility<br />
ty<br />
• Embed communication and<br />
collaboration into business<br />
processes<br />
• Increase workplace<br />
productivity and<br />
effectiveness<br />
• Are software-based, open,<br />
extensible and support the<br />
customer’s choice of<br />
services<br />
• Are controllable as software<br />
services or from the<br />
customer’s existing business<br />
application software.<br />
Page 19 September 08<br />
.<br />
Siemens Enterprise <strong>Com</strong>munications
OpenScape Unified <strong>Com</strong>munications Server<br />
Business Process Integration<br />
Voice<br />
Video<br />
Messaging<br />
IM, EM, VM<br />
Conferencing<br />
Collaboration<br />
Mobility<br />
Others<br />
OpenScape<br />
Voice<br />
OpenScape<br />
Video<br />
OpenScape<br />
UC<br />
Application<br />
OpenScape<br />
Mobility<br />
OpenScape<br />
Contact<br />
Center<br />
Others<br />
OpenScape Unified <strong>Com</strong>munications Server<br />
IP Infrastructure - IT/Telephony<br />
Page 20 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
Open <strong>Com</strong>munications<br />
Mobile<br />
<strong>Com</strong>munications<br />
OpenPath<br />
IT<br />
<strong>Com</strong>munications<br />
Open<br />
<strong>Com</strong>munications<br />
Services<br />
Ecosystem<br />
Voice<br />
<strong>Com</strong>munications<br />
The Seven Principles of Open <strong>Com</strong>munications<br />
1 2 3 4 5 6 7<br />
Unified<br />
<strong>Com</strong>munications<br />
IT-Based<br />
<strong>Com</strong>munications<br />
Fixed Mobile<br />
Convenience<br />
Business<br />
Process<br />
Integration<br />
Rich User<br />
Experience<br />
Business<br />
Continuity and<br />
Integrity<br />
Open Service<br />
Delivery<br />
Page 22 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
Start with a pilot program<br />
Getting Started<br />
• Select a group of knowledge<br />
workers<br />
• Executives, dispersed teams,<br />
mobile workers, and remote<br />
workers benefit most from UC<br />
installations<br />
• Consider a premise-based solution<br />
or try UC as a hosted service<br />
You can<br />
right now!<br />
Page 23 September 08<br />
.<br />
Siemens Enterprise <strong>Com</strong>munications
Siemens Enterprise<br />
<strong>Com</strong>munications<br />
Why Unified <strong>Com</strong>munications<br />
Nenad Saković, dipl. ing.<br />
CEO<br />
Siemens Enterprise<br />
<strong>Com</strong>munications d.o.o. Beograd<br />
Kopaonik, 19.9.2008<br />
Pakom Roadshow08<br />
nenad.sakovic@siemens.com<br />
Copyright © © Siemens Enterprise <strong>Com</strong>munications GmbH. 2007. All rights reserved.
Back up slides!<br />
Copyright © Siemens Enterprise <strong>Com</strong>munications 2007. All rights reserved.
OpenPath strategies designed to meet your needs<br />
Optimize<br />
Enhance<br />
Transform<br />
Technology<br />
Refresh and reconfigure<br />
existing communications<br />
environment<br />
Implement and integrate<br />
new applications<br />
and solutions<br />
Data-center based open<br />
Unified <strong>Com</strong>munication<br />
software<br />
Business<br />
Process<br />
Service management<br />
optimization<br />
Specific business<br />
opportunity resolution<br />
<strong>Com</strong>plete communication<br />
transformation enabling<br />
CEBP<br />
Financial<br />
Minimize OpEx<br />
Maximize ROI<br />
Lowest TCO and<br />
Maximum ROI<br />
Service<br />
Delivery<br />
Options<br />
Site-based<br />
Managed Services<br />
Hosted Services<br />
Page 26 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
Summary<br />
Removes artificial barriers dividing voice, UC and video –<br />
creating a new enterprise communications standard<br />
The easiest and most flexible path to UC – operates in any IT or<br />
telephony environment with multiple starting points<br />
Supports and compliments multi-vendor<br />
unified communication solutions<br />
<strong>Com</strong>plete UC solutions can now be deployed anywhere<br />
without complex, expensive technology stacks<br />
Copyright © Siemens Enterprise <strong>Com</strong>munications 2007. All rights reserved.
Siemens Enterprise<br />
<strong>Com</strong>munications<br />
Why Unified <strong>Com</strong>munications<br />
Nenad Saković, dipl. ing.<br />
CEO<br />
Siemens Enterprise<br />
<strong>Com</strong>munications d.o.o. Beograd<br />
Kopaonik, 19.9.2008<br />
Pakom Roadshow08<br />
Copyright © © Siemens Enterprise <strong>Com</strong>munications GmbH. 2007. All rights reserved.
Changing the <strong>Com</strong>munications Paradigm<br />
1847<br />
The first pan-European<br />
telephony network<br />
connecting London, GB, and<br />
Calcutta, India.<br />
Page 29 September 08<br />
.<br />
Siemens Enterprise <strong>Com</strong>munications
…yet human latency destroys value in organizations<br />
of all sizes by stopping them from getting things done<br />
Highly distributed organizations<br />
Increased decision-making time<br />
More remote workers<br />
Slower innovation cycles<br />
Poor customer service<br />
Multiple time zones<br />
Virtual companies<br />
Reduced revenues<br />
Information overload<br />
More ways to communicate<br />
Page 30 September 08<br />
Device redundancy<br />
.<br />
Siemens Enterprise <strong>Com</strong>munications
Traditional PBX<br />
Market Trends<br />
The market now is every cent spent on ICT<br />
IT Services<br />
IT Applications<br />
A growing addressable<br />
market<br />
IT System Integrators &<br />
Outsourcers already well<br />
positioned in Voice/Data<br />
and aim at converged<br />
solution offerings<br />
IT application<br />
vendors enter<br />
application markets by<br />
providing collaboration<br />
functionality<br />
Increased VAR<br />
scope of offering<br />
Enterprise<br />
<strong>Com</strong>municaitons<br />
Traditional PBX Vendors<br />
leverage installed base for<br />
migration towards IP and<br />
application business<br />
The<br />
market<br />
• Nokia pushes wireless PBX<br />
functionality for Enterprises<br />
• Mobile Operators forces<br />
“Mobile Centrex”<br />
Mobility<br />
Increasing vendor<br />
creep<br />
• Cisco hits aggressively<br />
the IP PBX market<br />
• Low cost competitors<br />
gain market share<br />
Service Providers drive<br />
Hosting-Services for<br />
Customers<br />
(Voice and Data)<br />
“Left of field”<br />
competition<br />
Data Infrastructure<br />
Wireline Carrier<br />
Page 31 September 08<br />
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Siemens Enterprise <strong>Com</strong>munications
Driving the future!<br />
Growth<br />
CaaS and Open IT (e.g., SOA)<br />
Volume<br />
VoIP and Converged<br />
Mature<br />
TDM and Proprietary<br />
Accelerate<br />
• HiPath 8000<br />
• Managed<br />
Services<br />
• Open<br />
<strong>Com</strong>munications<br />
• Hosted Services<br />
• HiPath<br />
• Traditional<br />
Service<br />
• Hicom<br />
• Traditional<br />
Service<br />
Early Adopters<br />
Transform<br />
Page 32 September 08<br />
Pragmatists<br />
OpenPath<br />
Enhance<br />
Frugal<br />
Optimize<br />
.<br />
Siemens Enterprise <strong>Com</strong>munications
SEN Open <strong>Com</strong>munications Portfolio<br />
Solution Areas<br />
HiPath<br />
Converged VoIP<br />
OpenScape<br />
Unified <strong>Com</strong>munications<br />
Software Architecture<br />
Devices<br />
Clients<br />
Telephony<br />
Unified<br />
<strong>Com</strong>munications<br />
Mobility<br />
Customer<br />
Interaction<br />
HiPath<br />
2000<br />
HiPath<br />
3000<br />
HiPath<br />
4000<br />
OpenScape Xpressions<br />
OpenScape Video<br />
HiPath MobileConnect<br />
HiPath Wireless<br />
HiPath ProCenter<br />
HiPath<br />
OpenOffice<br />
Integrated<br />
Appliance<br />
Approach<br />
for the<br />
SMB<br />
OpenScape<br />
Voice<br />
OpenScape<br />
UC Application<br />
Video Messaging<br />
OpenScape<br />
Mobility<br />
OpenScape<br />
Contact<br />
Center<br />
HD<br />
Video<br />
Service<br />
Management<br />
Managed Services<br />
Life Cycle Services<br />
OpenScale<br />
Service Suite<br />
Hosted Services<br />
Professional Services<br />
Security<br />
OpenPath<br />
Business Continuity<br />
Identity & Privacy<br />
<strong>Com</strong>pliance<br />
Threat Mitigation & Data Security<br />
End-to-End Security and Business Integrity<br />
Optimal path toward Unified <strong>Com</strong>munications:<br />
OpenScape operates with any Telephones, IT or Client Infrastructure<br />
Page 33 September 08<br />
.<br />
Siemens Enterprise <strong>Com</strong>munications
The New Generation<br />
OpenStage – Series 20, 40, 60, 80<br />
Page 34 September 08<br />
.<br />
Siemens Enterprise <strong>Com</strong>munications
Open Up Our Imagination<br />
Page 35 September 08<br />
.<br />
Siemens Enterprise <strong>Com</strong>munications
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