Download Prospectus (PDF) - WERC

Sponsor & Exhibitor Guide
WERC 36th Annual Conference
Focused Value
Dedicated exhibit time, with
Monday luncheon served in
the exhibit hall
Booths are 10’x10’
Demonstration Theater
Sponsorship opportunities
and customized packages
Exposure in pre-show
marketing and on-site
recognition for sponsors
And much more!
Sheraton Dallas Hotel
Dallas, TX
Unique Opportunity. Unbeatable Value.

Your Personal Invitation to Participate
Dear Industry Supplier Partner:
The Warehousing Education and Research Council (WERC) and DC Velocity Magazine
invite your company to participate in the 2013 WERC Annual Conference and WIRE Event
(trade show) to be held April 28-29, 2013, at the Sheraton Hotel in Dallas, TX.
WIRE is the Warehousing Industry Resource Event—a trade show focused on the products
and services used by logistics providers. This two-day event is an adjunct to the WERC Annual
Conference—and the perfect marketing opportunity for you.
Based on our experience with WIRE —and the feedback from WIRE participants—this is a
not-to-be-missed opportunity. WIRE provides a focused event, highly-personalized customer
service and 1,100+ senior professionals in the warehousing and logistics industry who are the
buying decision-makers for the products and services utilized in their facilities.
With strategically-maximized exhibit time, including a
Supplier Demonstration Theater and excellent sponsorship
opportunities, participating in WIRE is an unbeatable
marketing opportunity for your company.
WERC and DC Velocity partner with you to make this the most
successful show in your marketing portfolio. We offer
Knowledgeable, to-the-point advice about the show and our audience
Quick response time to all requests
Clear step-by-step communication to effect fulfillment of everything promised
An intimate setting and techniques to entice attendees to the show floor
Onsite assistance that is readily available and as
accommodating as can be
Space is limited. Don’t miss this chance to showcase
your products to this targeted audience.
See you in Dallas!
Sincerely,
Michael Mikitka
WERC CEO
P.S. For complete program and up-to-the minute conference and WIRE information,
visit www.werc.org/events. Check to see how your company information and logo
will be highlighted.

Who Should Exhibit
at WIRE?
If you’re a manufacturer or distributor of the type of products
and services listed below, and want to reach key buyers in
the warehousing, distribution and logistics industry…then
your company should be an exhibitor at WIRE.
There’s no better way to introduce and demonstrate your
new products and services, build your brand awareness,
solidify industry partnerships, and obtain quality sales leads
than through face-to-face dealings with interested buyers by
exhibiting at WIRE.
Bar Code Equipment/Systems
Bar Code Labels/Supplies
Bar Code Printers
Consultants
Conveyors, Components and Accessories
Educational Institutions
Economic Development/Site Selection
ERP Systems
Forklift Fleet Management
Lift Trucks
Logistics Labor Management
LTL Services
Mailroom Equipment/Systems
Manifest/Shipping Systems and Equipment
Material Handling Distributors
Material Handling Equipment
Non-profit Food Distribution
Order Management Systems
Packaging Materials & Supplies
Pallets
Picking Systems
Productivity & Labor Management Systems
Publishing
Realty Solutions
Regional Overnight Package Delivery
RFID Equipment/Systems
SaaS/Cloud Computing
Scales/Weighing
Sortation Systems
Staffing Company
Supply Chain Software
System Integrator
Third-Party Logistic Providers
Train the Trainer Programs
Transportation Management Systems
Transportation Services
Voice-directed Warehouse Systems
Warehouse Control Systems
Warehouse Equipment
Warehouse Management Systems
Warehouse Security
Yard Management Systems
The Buyers
Over 1,100 attendees are expected to participate in the
WERC Annual Conference and WIRE Event. Key decisionmakers
from all parts of the warehousing, distribution and
logistics management world including manufacturing,
wholesalers, 3PLs, consultants, educators, government and
retail … as well as verticals like pharmaceuticals, food and
beverage, CPG, and automotive industries, will be in Dallas
to see WIRE exhibitors’ products and services.
Here’s a small sampling of the buyer companies from
previous WERC Annual Conferences and WIRE Events:
Allstate Insurance Company
American Airlines
American Eagle Outfitters
American Seaway Foods
Animal Supply Company
Avon Products, Inc
Bell Carter Foods, Inc
Blockbuster Inc
Boscov’s Department Stores
Briggs & Stratton Corporation
BSN Medical, Inc.
Cadbury Adams
Callaway Golf Company
Canadian Tire Corporation, Inc.
Cardinal Health, Inc.
Cargill, Inc
Covidien Ltd
Dart Warehouse Corporation
Estee Lauder Companies Inc
GameStop
Genentech, Inc
Johnson & Johnson
Kaiser Permanente
Kawasaki Motors Corp., USA
Kraft Foods
Land O’Lakes, Inc
Malt-O-Meal Company
McKee Foods Corporation
Micro Center
Moen, Inc
OHL
PetSmart, Inc
Pfizer, Inc
Sears
Starbucks Coffee Company
The Container Store
The Home Depot
Toys ‘R’ Us, Inc
True Value Company
UPS
UTi Integrated Logistics
Walgreens Distribution Center
Walmart
DALLAS 2013

WERC Conference 2012 Attendees:
Logistics Thought Leaders
44%
Director
and Higher
38%
Manager
WERC is the platform within
“ the industry where knowledge
exchange and industry-specific
education go hand-in-hand
in a very friendly and positive
atmosphere.
”
Very worthwhile interaction
“ with like professionals,
invaluable learning experience
and motivation through
dynamic speakers.
”
If your competitors will be meeting and talking
with your current and potential customers at
WIRE, you probably need to ask yourself a very
important business question …
Can You Afford Not to Participate?
WIRE exhibitors have included:
Accu-Sort Systems, Inc.
AFS Technologies
Allegiance Staffing
AmbaFlex, Inc.
American Logistics Aid Network
Axium Inc.
Bar Code Integrators Inc
Bastian Material Handling
Blue Sky Technologies
CJK Services, Inc.
CIBER, Inc
Columbia Machine, Inc
Con-way Transportation
Cornerstone Automation Systems
Cornerstone Solutions, Inc
Dematic
Feeding America
FloStor Engineering, Inc
Frazier Industrial Co.
Georgia Institute of Technology
Hanel Storage Systems
HK Systems
Hytrol Conveyor Company, Inc
ID Label, Inc.
IFCO Systems N.A., Inc
Infor
Intelligrated
Interlake Mecalux
Intermec
Intralox LLC
Johnson Stephens Consulting, Inc.
Jungheinrich
Kansas City SmartPort
Kane Is Able, Inc
KardexRemstar
Kenco Logistic Services, LLC
Kiva Systems
KNAPP Logistics Automation
Landstar Global Logistics
LiftTrack
Lightning Pick Technologies
Lucas Systems
Manhattan Associates
Next View Software, Inc
Numina Group
OHL
Old Dominion Freight Line, Inc
OnTrac
OPSdesign Consulting ®
Optricity
ORBIS Corporation
Packsize International
Panattoni Construction
Paramount Staffing
PECO Pallet, Inc.
Quantronix, Inc.
Ralphs-Pugh Company, Inc
Ranpak Corp.
The Raymond Corporation
RBW Logistics
REB Storage Systems
Reddwerks Corporation
RedPrairie
Rehrig Pacific Company
Ryson International Inc.
Saddle Creek Corporation
Schaefer System International
Sealed Air Automation
Seegrid Corp.
Shippers Warehouse
SI Systems
SIMOS Insourcing Solutions, Inc
Solucion LLC
SpanTech LLC
Speech Interface Design, Inc
Swisslog
System Application Engineering, Inc (SAE)
Systems Logic
Supply Chain Consulting Search
TECSYS, Inc
TGW
top-VOX Corporation
Traker Systems
TranSystems
TRC Staffing Services, Inc
TZA
UNICOR
UTi Worldwide
viastore systems, Inc.
Vocollect
Voxware
Weber Distribution, LLC
Weiser Security Systems
Yale Materials Handling Corporation

And Here’s What They
Had to Say…
96% of respondents say they “WILL” attend another
WERC conference.
Over 75% of respondents found the WIRE experience
to be “good” to “excellent.”
Over 80% of respondents spent more than an hour
talking with vendors at WIRE.
The WIRE 2012 event was
“ well planned and organized
and felt very intimate
compared to other shows
I’ve attended. The social and
networking factor was most
dominant and I left with the
feeling of having acquired
new friends.
”
2013 Specifications:
Exhibit Booths
Dedicated exhibit time with Monday luncheon
served in the Exhibit Hall
Each 10’ X 10’ booth space includes:
Back drape and 3’ draped side rails
One 7” x 44” ID sign with your company name
Security will be provided for the exhibit hall (not for
individual booths) from set up through tear-down
Two complimentary registrations to the WERC Annual
Conference for Sunday, April 28, 2013 and Monday,
April 29, 2013, including tickets to all meals/events on
those days.
Registration for Tuesday, April 30, 2013, and Wednesday,
May 1, 2013, may be purchased by the same booth staff at
a greatly-discounted registration fee of $550 per person.
Exhibit Booth Cost: $3,750
Demonstration Theater
The stage is located in the exhibit hall where you have the
opportunity to draw lots of attention as you demonstrate
your products/services. Limited to one half-hour, this allows
you to present a more focused look at your company
than the regular educational conference sessions. It’s an
additional chance to get your company in front of WERC
attendees and answer questions.
Schedule for demo stage presentations! There are a limited
number of time slots, and they are available on a first come,
first served basis.
Demo Cost: $2,500
Exhibitions Work …
Here’s Why
TA Simmons Market Research Bureau study shows that
91% of respondents ranked trade shows as “extremely
useful” as a source for product purchasing information.
85% of decision makers say attending trade shows saves
their company time and money by bringing vendors
together under one roof.
91% of attendees say trade shows impact their buying
decisions because the competition is in one place,
allowing for comparison shopping in real time.
Trade shows cost 38% less than sales calls.
Trade show visitors will tell 6+ people about their
experience.
Show Schedule
Sunday, April 28, 2013
Exhibitor Registration,
move-in/booth set-up:
Opening reception in
exhibit hall:
Monday, April 29, 2013
Lunch in exhibit hall:
Networking reception in
exhibit hall:
Exhibitor move-out/
booth tear-down:
8:00 am – 2:00 pm
5:00 – 8:00 pm
11:00 am – 1:30 pm
4:30 – 7:00 pm
7:00 – 11:00 pm
(Source: Merchant Circle)

Customized Sponsorship Opportunities and Benefits
Sponsorships that enhance your brand and engage your
target customers present a strategic opportunity for your
business. And no warehousing, distribution and logistics
management event is better suited to help you maximize those
opportunities than WIRE 2013.
Working collaboratively with you (and your budget), WERC and
DC Velocity will determine the best sponsorship opportunities
to achieve your objectives … and, while doing that, we will
also help determine the best approach to measure your
investment based on your objectives. Simply put … help you
measure your ROI.
We realize that one size does not fit all, and while we offer
the pre-designed sponsorship packages, we are absolutely
open to working with you to create a customized sponsorship
opportunity to best fit your goals and objectives. Please call
our team today so we can get working on a sponsorship
package for you.
Over 80% of exhibitors were satisfied with the value of WIRE
for their company.
For Exhibit & Sponsorship information,
contact:
Gary Master 719.495.5050 / gmaster@dcvelocity.com or
Jim Indelicato 630.521.9033 / jindelicato@dcvelocity.com
WIRE 2013
Floor Plan
Sheraton, Dallas

WERC will work with you to identify and define your goals and objectives and customize your sponsorship package from an
unmeasured expense to a measurable investment—a strategic asset that you can qualify and quantify.
Expose Your Company’s Unique Brand
Maximize exposure outside of exhibit booth
Increase brand and/product awareness
Enhance image within distribution & logistics industry
Introduce or test market new products
Increase sales performance
2013 Benefits*
Champion
$25,000
Benefactor
$15,000
Patron
$10,000
Exhibit Only
WIRE $3,750
WIRE Booth
20’ x 20’
Premier Location
10’ X 20’
Premier Location
10’ x 10’
Premier Location
10’ x 10’ Booth
Booth Staff 8 4 2 2
Additional Booth Staff Limit 2 / $350 ea. Limit 2 / $350 ea. Limit 2 / $350 ea. Limit 1 / $450 ea.
Conference Registrations for Booth Staff Limit 10 / $550 ea. Limit 6 / $550 ea. Limit 4 / $550 ea. Limit 3 / $550 ea.
End-User Guest Passes 6 4 2 $75 Each
Supplier Presentation Theater $2,500 $2,500 $2,500 $2,500
WERC Conference Website – Sponsorship Recognition
Main Conference Landing Page Included Included Included Not Included
Additional Conference Pages 3 1 1 Not Included
Online WIRE Directory (includes description, logo
and contact information)
Highlighted Highlighted Highlighted Included
Inclusion in Trade Press Print Conference Advertisement** 8 5 3 Not Included
WERC Printed Conference Marketing** Included Included Included Not Included
WERCSheet – Conference Marketing /Logo Placement** 5 Issues 4 Issues 4 Issues
Company Listing
May/June Issue
Onsite Conference Program – Advertisement Page ad 1/2-page ad
Included in Patron
Listing or Purchase
Page Ad for $2,500
Not Included
Can purchase Page
Ad for $3,000
Onsite Conference Directory of Sponsors & Exhibitors Highlighted Highlighted Highlighted Included
Slide Recognition at General Sessions
1 Slide
Shared Logo
Placement
Benefactor Slide
Shared Logo
Placement
Patron Slide
Not Included
Logo on Signage – General Session Entry &
Sponsor Acknowledgment Signage
Included (Large) Included (Medium) Included (Small) Not Included
Registration Bag Insert
Multi-Page
8-1/2 x 11”
4 Pg. Limit
Single Page
8-1/2 x 11”
Front/Back
Single Page/Card
5 x 7”
or $750 upgrade to
Single Page
8-1/2 x 11”
Not Included
Can purchase at
$1,000
Single Page
8-1/2 x 11”
Attendee Mailing/Email Lists
Pre-Conf. Mailing List – 35 Days Prior 1 x use Not Offered Not Offered Not Offered
Pre-Conf. Mailing List – 15 Days Prior 1 1 1 $500 for 1x use
Post-Conf. Mailing List – 30 Days Post Conf 1 1 1 $750 for 1
Pre-Conf Email – 15 days prior 1 $750 for 1 $750 for 1 Not Offered
Post-Conf. Email – 20 to 60 days post 1 $750 for 1 $750 for 1 Not Offered
Extra Sponsorship Opportunities
Logo on Registration Bag (1 available) $12,500 $12,500 $12,500 $12,500
Logo on Badge Lanyards (1 available) $10,000 $10,000 $10,000 $10,000
Logo on Notepads/Pens (1 sponsorship for both items) $3,000 $3,000 $3,000 $3,000
Mobile Application Banner (3 available) $550 $550 $550 $550
General Sessions /Meal Functions
Monday Breakfast/Speaker $10,000 $10,000 $10,000 $10,000
Monday Lunch (in WIRE) $2,500 $2,500 $2,500 $2,500
Tuesday Breakfast (No Speaker) $2,500 $2,500 $2,500 $2,500
Tuesday Lunch/Speaker $10,000 $10,000 $10,000 $10,000
Tuesday Afternoon Beer ‘N Bull $3,500 $3,500 $3,500 $3,500
Wednesday Breakfast/Speaker $5,000 $5,000 $5,000 $5,000
Receptions
Monday Wire Reception $10,000 $10,000 $10,000 $10,000
Tuesday Evening Reception $15,000 $15,000 $15,000 $15,000
Breaks/Refreshments
Monday Afternoon Break / Refreshments $750 $750 $750 $750
Tuesday Afternoon Break / Refreshments $750 $750 $750 $750
Corporate Membership Lounge $12,500 $12,500 $12,500 $12,500
*Terms and conditions apply. See Application & Agreement for details.
**Dependent on receipt time of application.

WERC & DC Velocity
Work Hard to Bring Buyers to You!
MORE Promotion
MORE Exposure
MORE Value
A sample of WERC2012
marketing tools:
• web banners
• eblasts
• eNewsletters
• print ads
• postcards and
• handouts
WERC’s targeted marketing plan is designed to reach WERC’s membership
and thousands of other potential buyers involved in warehousing, distribution
and logistics management via email, direct mail, social media, and trade
advertising. As an exhibitor and/or sponsor, your organization’s information will
be included in the following promotional efforts before, during and after the
2013 WERC Annual Conference:
Conference Brochure (print and online version)
Selected WERCSheets (newsletter to WERC members)
Selected WERC e-blasts to promote conference & WIRE tradeshow
DC Velocity website promotion of conference & WIRE tradeshow
Selected DC Velocity e-blasts to promote conference & WIRE tradeshow
The WERC website www.werc.org & mobile app
Conference & WIRE advertisements in industry trade publications
Onsite signage
WERC conference onsite Schedule of Events
register today!
WHY…
Join logistics thought leaders in sharing operational and strategic insights you can use
immediately to achieve greater productivity.
VALUE: Breakfasts, lunches and receptions included in conference fee.
FOCUS: Sessions targeted to the right topics for today’s logistics world.
QUALITY: Speakers and topics that you expect—and deserve
MONEY-BACK GUARANTEE
WHERE…
Atlanta Marriott Marquis
265 Peachtree Center Avenue
Atlanta, Georgia 30303 USA
The entire event will be conveniently located in this facility.
WHO…
Warehousing touches on or interacts with every aspect of the supply chain, and so does the
WERC conference. Whatever your title, if your focus is on receiving, putting away, picking or
moving product—or any of the ancillary processes and activities, this is your conference.
CEOs, Sr. VPs, VPs of supply chain, logistics, distribution, warehousing, transportation, reverse
Director-level logistics pros
Warehousing managers and supervisors
HOW…
Everything you need to know, from registration fees, to discounts, to hotel pricing is online at
www.werc.org or call 630.990.0001
BOnus EvEnt
Investigate the latest in warehousing
products and services in a casual, low-key
setting. Visit with representatives from all
areas of the industry including material
handling equipment, picking systems,
warehouse management systems service
providers and more.
For information about sponsorship or exhibiting, contact
Gary Master at gmaster@dcvelocity.com or 719.495.5050
Jim Indelicato at jindelicato@dcvelocity.com or 630.521.9033
2012 CONFERENCE SPONSORS
ChAMPION SPONSORS
BENEFACTOR SPONSORS
PATRON SPONSORS
In addition, WERC provides the following
promotion for WIRE exhibitors and sponsors:
Designated WIRE webpage – with exhibitor and sponsor listings
(immediately upon booth purchase) that include companies organized
by product/service category, company name, company logo, booth
number, description of products/services and link to company website
and contact information.
Exhibitor/Sponsor Directory – distributed onsite and posted online
that includes listing by company and by booth number and displays
information by product category including company name, booth number,
contact information, logo and description of products/services.
We’re looking forward to having you with us in Dallas!
Should you have questions or if you would like more
information, please contact…
Exhibit & Sponsorship Opportunities
Gary Master 719.495.5050
gmaster@dcvelocity.com
Jim Indelicato 630.521.9033
jindelicato@dcvelocity.com
2012 SPONSORS
Go to www.werc.org for up-to-date information and to register.
May 6–7
Don’t miss the opportunity
to showcase your products
to WIRE’s highly-qualified
audience in 2012.
Attendees are the buying decision-makers
for the products and services utilized in
their facilities and see WIRE as a logical
extension of the educational experience.
LOGISTICS PROS:
Join your peers at this must-attend event
REGISTER TODAY!!
ATTENTION:
Logistics Pros
Talk to industry suppliers
and vendors in a pressure-free
environment.
For WIRE exhibit or Conference
sponsorship information contact:
Gary Master at
gmaster@dcvelocity.com
(719.495.5050)
or Jim Indelicato at
jindelicato@dcvelocity.com
(630.521.9033)
Warehousing Education & Research Council’s
Annual Conference offers …
Invest in Yourself and Your Future
Early bird rates until April 5, 2012.
Breakfasts, lunches and receptions included in conference fee.
The convenience of one locale for a l events. And a reasonable
hotel room rate.
Sessions targeted to the right topics for
today’s logistics world.
The quality of speakers and topics that you
expect—and deserve.
OUR GUARANTEE
WERC stands behind the quality of our conference program; therefore,
if conference does not deliver a quality educational and networking
event, we want to hear from you. WERC will provide you with a credit
certificate toward any future WERC national educational program, or
refund your money.
Conference will be at the
Atlanta Marriott Marquis
ATLANTA, GA
The Association for Logistics Professionals
1100 Jorie Boulevard, Suite 170
Oak Brook, IL 60523-4413
Four days packed with learning opportunities, product
displays, proven best practices, sharing with peers
and an overall good time focused on you and your
operational challenges.
Educational presentations
Discussion sessions
Tours of local facilities
Networking opportunities
Register NOW!
Everything you need to know, from registration fees
and hotel pricing to the preliminary program, is at
www.werc.org
Exhibit Liaison
John Case 630.990.0001
jcase@werc.org
Logistics Management
Linda Griffin 773.588.4692
lgriffin@werc.org