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with regional crime rates, news producers can improve<br />

the representativeness of their coverage. More nuanced<br />

attention is also needed to improve how – not just how<br />

much – crime reporting differs by race. Content analysis<br />

can help to identify racial disparities in the extent to<br />

which suspects are presented in non-individualized and<br />

threatening ways. In addition to these recommendations,<br />

media producers should address implicit racial bias using<br />

the tools described later in this report.<br />

CONTEXTUALIZE SENTENCING AND CRIME<br />

STORIES<br />

By reporting on criminal sentences that are representative,<br />

and documenting their lifelong consequences, news<br />

producers can help to educate the public about the reality<br />

of existing penalties. By contextualizing specific crime<br />

stories or policy debates within crime trends, they can<br />

avoid creating the impression of a false crisis. Correctly<br />

reporting on crime trends in part requires recognizing the<br />

difference between the Department of Justice’s two crime<br />

measures: the Uniform Crime Reporting (UCR) Program<br />

and the National Crime Victimization Survey (NCVS). 222<br />

The UCR measures crimes reported to the police – which<br />

are affected by changes in victim reporting and police<br />

categorization practices – as well as arrests – which are<br />

heavily influenced by law enforcement practices. The<br />

NCVS measures crime victimization regardless of whether<br />

incidents were reported to or cleared by the police. The<br />

two data sources sometimes depict conflicting trends. 223<br />

Noting these nuances and accurately reporting levels of<br />

crime and sentencing would help both policymakers and<br />

the public develop more informed views about crime<br />

policies.<br />

IMPROVE PUBLIC OPINION POLLING AND<br />

REPORTING<br />

Researchers and pollsters play a crucial role in measuring<br />

and representing public opinion. Given the repercussions<br />

of presenting distorted measures, the wording and<br />

formats of some survey questions should be revised to<br />

not exaggerate the public’s support for punitive policies.<br />

As described in Section II, Americans are far less<br />

supportive of the death penalty when provided with life<br />

imprisonment as a sentencing option. And although the<br />

public expresses a great deal of pragmatism in its views of<br />

crime policy – supporting not just punishment, but also<br />

rehabilitation and prevention – this range of preferences<br />

is lost in many reports.<br />

B. POLICYMAKERS<br />

Policymakers have never simply followed public opinion;<br />

they have also shaped it through their words and work.<br />

Elected officials can therefore lead by educating the<br />

public about the harms of excessive punishment, as<br />

they are beginning to do in the United States and have<br />

been doing in other countries. Canadians are as punitive<br />

as Americans, but their government has less severe<br />

sentences. 224 England and France abolished the death<br />

penalty at a time when their populations supported the<br />

sanction, but now the majority of British and French<br />

residents oppose executions. 225 With years of declining<br />

crime rates and reduced public punitiveness, American<br />

policymakers have the opportunity to develop criminal<br />

justice policies that are morally sound, fiscally responsible,<br />

and effective.<br />

222 Federal Bureau of Investigation (2004). Crime in the United States 2004. Washington, D.C. Available at: https://www2.fbi.gov/ucr/cius_04/<br />

appendices/appendix_04.html.<br />

223 Blumstein, A. (2004). Disaggregating the Violence Trends. In Blumstein, A. & Wallman, J. (eds.) The Crime Drop in America, pp. 13–44. New York,<br />

NY: Cambridge University Press; Beckett & Sasson (2004), note 111 above (pp. 13–23).<br />

224 Kugler, M. B., Funk, F., Braun, J., Gollwitzer, M., Kay, A.C., Darley, J.M. (2013). Differences in Punitiveness Across Three Cultures: A Test of American<br />

Exceptionalism in Justice Attitudes. Journal of Criminal Law and Criminology, 103(4), 1071–1114.<br />

225 Death Penalty Information Center (2014). International Polls and Studies. Washington, D.C. Available at: http://www.deathpenaltyinfo.org/<br />

international-polls-and-studies-0.<br />

Race and Punishment: Racial Perceptions of Crime and Support for Punitive Policies 37

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