RETAIL NEWSMAGAzINE - Altarea Cogedim

The
by Altarea Cogedim
Retail news magazine
# NOVEMBER 2012
The full shopping experience...
...with the Villeneuve-la-Garenne (92)
regional shopping mall
P.3
P.4
Trends
Toulon-La Valette,
retail & entertainment
P.8
Site News
Focus on our projects
and existing shopping
malls
P.10
INNOVATIONs
Open up to
new consumers

Editorial
HEADLINE PROJECT
G. BOISSONNET
Chairman of the
Management
Board of
Altarea France
CONTENTS
HEADLINE PROJECT
page 3
Magazine published by Altarea SA,
8 avenue Delcassé, 75008 Paris
France - T. +33 (0)1 56 26 24 00
Publication director:
Nathalie Bardin
Graphic design and layout:
Trenta
Photo credits: Didier Cocatrix,
Altarea
Translation: Corporate Editions
Printing: Assistance Printing
November 2012.
Developing a privileged relationship
with our customers
We must remember that increasing visitor
numbers at shopping centers do not negate
current changes in consumption. We must
attract visitors to our sites, make them want to
come back and inspire them to buy!
Today, the success of a new shopping center
depends as much on getting to know the
final consumer as it does on the traditional
fundamentals of commercial real estate
(location, access, needs of the catchment area,
brand variety, etc.).
We are strengthening our proximity to the
consumer through quality service and a
welcoming atmosphere. Creating a close
relationship also hinges on our ability to
develop intersecting means of getting to
know consumers, whether it be via their
Smartphone ® , on the internet or in our
shopping centers, in order to provide offers
that correspond to their needs.
TRENDS
page 4
SITE NEWS
page 8
ALTAREA COGEDIM
key figures
45
shopping centers
€ 1,3
billion
in market capitalization
INNOVATIONS
page 10
Our close ties with «Rue du Commerce»,
a major e-retailer in France, reflect this desire
to increase synergies between brick-andmortar
and virtual retail to develop a privileged
relationship with our customers.
Lastly, we believe in the winning combination
of retail and leisure. As with Bercy Village in
Paris ten years ago, and again with Carré de
Soie in Lyon, shortly afterwards, we are now
pursuing this combination at Villeneuve-la-
Garenne near Paris and Toulon-La Valette,
where we are offering entertainment such as
multiplex, restaurants and recreational areas
equipped with the latest technology.
This expanded scope empowers us to usher
in a new era of shopping centers that will be
more dynamic than ever, allowing retailers
to respond effectively to the challenges they
currently face.
ACTIONS
page 11
PORTFOLIO
page 12
On average
3countries / markets
France / Italy / Spain
€ 2,5
billion in
ASSETS
+300
million customers every year
in our shopping centers
and
84
MILLION unique visitors every
year on Rueducommerce.com
Opening
2013
Visit one of the largest
regional shopping centers
in «Hauts-de-Seine», just a
stone’s throw from Paris.
Villeneuve-la-Garenne (92),
FINALIZES LEASING OPERATIONS!
Only four kilometers from Paris, the Villeneuve-la-Garenne regional shopping center
is easily accessible and opens onto the Seine. With net surface area of 925,000 ft²
(86,000 m²), this major site is located in the heart of an influential commercial offering.
Providing exceptional visibility for retailers, the façade spans 1,300 feet (400 m) over the
banks of the Seine and rises 80 feet (25 m) in front of Highway A86. With 170 shops and
restaurants and 3,000 free parking spaces, the center is set to open at the end of 2013.
A number of brands have already leased space
in Villeneuve-la-Garenne, which will be home to
a Carrefour superstore (237,000 ft² or
22,000 m²), Marks & Spencer (nearly 54,000
ft² or 5,000 m²), H&M (21,500 ft² or 2,000 m²),
C&A (21,500 ft² or 2,000
m²), Zara, Bershka, Mango,
Sephora, Kiko, Guess,
Accessorize, Pandora,
Territoire Redskins,
JD Sport, Camaïeu, Etam,
Etam Lingerie, Pimkie,
Jules, San Marina, Naf-Naf,
Sergent Major, Optic 2000,
Micromania, L’Univers de Léo, Tape à l’oeil,
Jacqueline Riu, Brice, Calzedonia, Claire’s,
La Générale d’Optique, Bijou Brigitte, Bizbee,
Geox, Devred, Celio, Burton of London,
Villeneuve-la-Garenne (92),
a net surface area of 925,000 ft²
(86,000 m²)
Le Temps des Cerises, Foot Locker, Blue Box,
Caroll, André, La Grande Récré, Yves Rocher,
Jeff de Bruges, Izac, Bose, Kaporal, Le Tanneur,
Hylton, Undiz, Kookaï, C-House, French Coffee
Shop, Orange, Mezzo di Pasta, Manhattan’s
Store, Marionnaud, The Body Shop, Point Soleil,
Häagen-Dazs ® , Club-Sandwich, Subway and
more!
This project is located in a vast, dense area that
is experiencing rapid growth and sees significant
vehicle traffic (6,000,000 each month). Its
catchment area of 1,000,000 inhabitants covers
three départements: Hauts-de-Seine, Seine-
Saint-Denis and Val-d’Oise.
Lease Contact
Stéphane VALLEZ : +33 1 44 95 51 86
svallez@altareacogedim.com
2 The retail news Magazine # november 2012
The retail news Magazine # november 2012 3

TRENDS
The Pathé multiplex,
a 16-screen movie theater
Expert opinion
The fast food revolution
In Toulon-La Valette, food service will be a key structural component of
the retail-leisure offering. Bernard Boutboul (Gira Conseil), an expert in
the French market for food industry, analyzes the changes the food service
industry has seen in the last decade.
Toulon-La Valette
Retail & leisure
Benchmarks
• Industry sectors :
fashion, beauty, culture, multimedia,
sports, toys, home, restaurants
and new cutting-edge
concepts and trends.
«Over the last
ten years, the
fast food industry
has evolved
significantly. The
market actors have
changed and the
product offering has expanded. We
have gone from two to 28 references.
Wok dishes, pasta, tapas, pretzels,
seafood restaurants, etc. There is now
a fast food option for every palate! And
this does not even include the fast
food now being offered by Michelinstarred
chefs.
At the same time, consumer
expectations have changed.
Restaurants are supposed to be
cheaper and faster, with more
generous portions and higher quality
ingredients. This is a difficult balance
to strike for restaurants, which now
find themselves forced to innovate
continuously. To incorporate new
concepts and follow trends, shopping
centers must constantly be on the
lookout for changes in the market. »
With 215,000 ft² (20,000 m²)
devoted to entertainment, including
restaurants…Toulon-La Valette will
undoubtedly rise to this challenge !
A mixed-use urban program with
residentials, offices, hotels and an
offering of shops and leisure activities,
the Toulon-La Valette project extends
over 860,000 square feet (80,000 m²) and
is part of an urban renewal effort.
Combine retail and
leisure
With a gross leasable area of 550,000
square feet (50,000 m²), this shopping
and entertainment center will house a
16-screen multiplex movie theater (3,250
seats), two specialized department stores,
a dozen medium-sized retailers, 60 shops
and kiosks, some 20 restaurants, a fitness
center and an entertainment concept for
children.
Reinvent
“pleasure” shopping
Designed by Wilmotte & Associés, the site
was conceived as an open-air shopping
street with a “California flair”. The
program offers a vibrant living space that
aims to enhance visitor well-being.
The site was
conceived as an
open-air shopping
street with a
“California flair”.
A unique architectural backdrop
that facilitates exchanges in verdant
throughways, a leisure offering adapted
to new lifestyles, and event spaces
devoted to entertainment all speak to
its customer-oriented design. This truly
next-generation shopping area will also
feature 1,500 free parking spaces for the
comfort of future visitors.
«Mall» Contact
Kahina DRICI : +33 1 44 95 51 96
kdrici@altareacogedim.com
«Restaurants» Contact
Valérie BRUNEAU : + 33 1 44 95 58 36
vbruneau@altareacogedim.com
Key Figures
• 550,000 ft² (50,000 m²)
incuding 215,000 ft² (20,000 m²) devoted
to entertainment and food services
• Two specialized department
stores
• A dozen medium-sized retailers
• 60 shops and kiosks
Reasons to join us
• The site is located in the heart of a major catchment area, one of the most vibrant in southern
France.
• The area has 700,000 inhabitants and welcomes over 10 million tourists every year (50% of
whom in the greater Toulon area).
• Our project offers improved accessibility via connections to several highways (A50, A57, A570)
and an on-site transportation network.
4 The retail news Magazine # november 2012
The retail news Magazine # november 2012 5

TRENDS
Interview
« A new project for a new concept »
Michel SEROR, Director of Development and Real Estate for Celio
RM. : Remind us what makes the Celio
brand strong today?
« A true leader in men’s fashion, Celio
now has 450 stores in France. Our
stores come in three distinct formats:
downtown stores (around 3,770 ft² or
350 m²), stores located in shopping
centers (3,770 to 5,380 ft² or 350 to
500 m²), and retail warehouses with
surface areas exceeding 5,380 ft²
(500 m²). Celio is striving to become
the top brand for tomorrow’s man
in France and Europe.»
RM. : What attracted you to the
Toulon-La Valette project?
« We came on board the project
developed by Altarea Cogedim
from early on. In my opinion, the
advantages of the program reside in
the accessibility of the site and the
size of the project. Another important
feature is that Toulon-La Valette falls
within one of the largest catchment
areas in France. The quality of
the architectural project is also a
major selling point. It will ensure a
unique shopping experience for our
customers.»
RM. : In your opinion, what are the
new consumer trends?
« In general, the retail offering and
consumer trends are quite different.
Toulon-La Valette is perfectly tailored
to the new expectations of our
customers, who are turning more and
more towards this kind of mixeduse
program. Here, the shopping
experience is enjoyable, simple and
friendly. Purchasing is a pleasure
and the center offers spaces for true
living and leisure. The Mediterranean
spirit will also add to our customers’
overall shopping experience. And each
new project calls for a new concept.
On this site, Celio will develop a new
store format in line with the Group’s
new ambitions. »
Encounter with...
«Where need meets potential»
Jean-Pierre DECRETTE, Director of Development at GAUMONT-PATHÉ
RM. : Could you tell us about your
brand?
« The two brands obviously still
coexist. We were born from the
merger of Gaumont and Pathé. Our
brand is a leader on the markets
where we are present: France
(of course), Switzerland and the
Netherlands. And our development
strategy continues to move forward.
The backbone of our business model
is built upon three pillars: quality
(vision, sound, comfort, reception,
etc.), technology (digital, 3D, 7.1
sound, etc.) and modernity (electronic
ticketing, Smartphone apps, presence
on social networks, etc.).
Another major feature of our theaters
is that they are designed by famous
designers and architects…»
RM. : Why did you choose
Toulon-La Valette?
« We were looking to expand upon the
concept of Toulon La Garde, located
right nearby. That is where the first
multiplex in France was built, and
we wanted to present our customers
with a renewed offering. First of all,
the project represents a meeting of
needs and potential. Furthermore,
Toulon-La Valette has the advantage
of being a fully accessible site where
our customers can easily get around.
With its parking lot and the dedicated
bus lane that will soon be in service,
the project has major strengths.
Lastly, the modernity of the Toulon-La
Valette concept convinced our brand
to join this project. »
A view of the Toulon-La
Valette shopping center
6 The retail news Magazine # november 2012
The retail news Magazine # november 2012 7

SITE NEWS
SITE NEWS
Massy, center of urban life
Final leasing operations
in Nîmes…
With a prime location adjoining Carré Sud and Cap Costières in Nîmes,
the site continues leasing operations before opening next March. With
294,000 square feet (27,000 m²) of shops and a catchment area of 400,000
inhabitants less than 20 minutes away, the Family Village ® Costières Sud
in Nîmes enjoys many advantages. Three majors of Retail will be there :
Decathlon (7,000m 2 ), Boulanger (5,000m 2 ) and Kiabi (3,300m 2 ).
Ruaudin 2, expansion underway!
Today
Lease Contact
Gilles VIDAL : + 33 1 44 95 51 26
gvidal@altareacogedim.com
Once an outlying area at the gates of the
agglomeration, this center has become
increasingly urbanized as the City of Massy
has developed. This historic and emblematic
commercial area is currently undergoing
ambitious modernization and repositioning.
The goal is to make Massy a center of urban life,
where mobility will bring the retail sector to a
new level.
Lease Contact
Dominique LE GUILLARD : + 33 1 44 95 52 73
dleguillard@altareacogedim.com
A new 32,000-ft² (3,000 m²)
mall for Cap 3000
“Saint Jean Cap Ferrat” is the name given
to the new Cap 3000 mall with a surface
area of 32,000 square feet (3,000 m²), it
will host 12 new shops and restaurants:
Desigual (7,500 ft² or 700 m²), American
Vintage, Comptoir des Cotonniers, Sud
Express, Massimo Dutti, G-Star, Zapa,
Préférences, Starbucks, Muze (concept
store) and Misaki (cultured pearls).
Lease Contact
Julien DELZEUX : + 33 1 44 95 51 23
jdelzeux@altareacogedim.com
OKABé
welcomes
new stores!
The 376,000 square feet (35 000 m²)
OKABÉ shopping center, opened in
the heart of Kremlin-Bicêtre five
minutes away from Porte d’Italie, in
March 2010, now welcomes Furet du
Nord. As of October 16, the center’s
only multi-specialty cultural brand
has been operating on 1,400 m²
on the second floor. Furet du Nord
offers a comprehensive range of
products and services to a variety
of clients. OKABÉ, however, is not
stopping there – it will also welcome
Hippopotamus (3,790 ft² or 352 m²
GLA) in July 2013.
Lease Contact
Stéphanie LACOUR : + 33 1 44 95 51 10
slacour@altareacogedim.com
Tomorrow
A breath of fresh air for
Jas-de-Bouffan…
The Hunaudières Family Village ® in Ruaudin, near Le Mans, is expanding to complete
its offering with a 35,000-m² shopping center that will be home to an Auchan superstore,
seven medium-sized retailers, seven restaurants, 50 boutiques and 1,450 parking
spaces. Located south of Le Mans, on the mythical long straight - the Ligne Droite des
Hunaudières - of the 24 Hours of Le Mans, this open-air concept offers family retail and
entertainment for a pleasurable shopping experience in a warm and friendly environment.
Lease Contact
External medium size stores and restaurants
Valérie BRUNEAU : + 33 1 44 95 58 36
vbruneau@altareacogedim.com
Mall contact
Audrey FAVRE : +33 1 44 95 51 19
afavre@altareacogedim.com
On the western border of Aix-en-Provence, the
Jas-de-Bouffan shopping center is planning a
54,000-ft² (5,000-m²) expansion in 2014. The
program will eventually include a Géant Casino
superstore with over 108,000 ft² (10,000 m² )
of retail space, one medium-sized retail outlet,
65 boutiques, one restaurant area and 1,600
parking spaces. Ideally located in a rapidly
developing district between downtown and the
suburbs, the shopping center is easily accessible
from major roadways.
Lease Contact
Jérôme L’HERMITTE : + 33 1 44 95 55 95
jlhermitte@altareacogedim.com
Gramont is expanding!
Espace Gramont has strengthened its
retail power in the center of the Toulouse
region thanks to recent construction.
A 54,000-ft² (5,000-m²) extension has
allowed for the expansion of the Auchan
superstore (surface area of 27,000 ft²
or 2,500 m²) and the creation of 18 new
boutiques including Bouygues Télécom,
Devred, Companero, Body minute, Cœur
de blé, Kiko, Maroquinerie Lafarge, Alain
Afflelou, Adidas, The Shop, Restaurant
Tokami, Restaurant Fresh Burger,
Photomaton, and Brandstore. Lastly, this
construction has increased the capacity of
the parking lot, which now has a total of
2,700 spaces, of which 1,600 are covered.
Lease Contact
Jérôme L’HERMITTE : +33 1 44 95 55 95
jlhermitte@altareacogedim.com
8 The retail news Magazine # november 2012
The retail news Magazine # november 2012 9

Innovations
ACTIONS
RM : But online retail is a profession
in itself…
G.P. : Absolutely, online sales require
specific know-how, and Rue du
Commerce gathers together the
expertise necessary (product manager/
project manager/webmaster, etc.) to
make the offerings with which brands
entrust us as dynamic as possible. We
offer customized solutions that adapt
to companies’ particular sales policies
and budget constraints. We have
developed over 500 brand areas on the
website. We of course aim to promote
the products of brands that trust us
and to generate traffic.
Rue du Commerce
in brief
6 8 to million
unique visitors per month
2
Over
million
products online
2,4 million
direct clients
Open up to
new COnsumers
With Rue du Commerce, Altarea Cogedim wants to develop new synergies
between physical and virtual retail, thereby offering brands new
opportunities. Gauthier Picquart, President of Rue du Commerce explains
the potential retailers can unlock by using the site.
RM : What do you offer
“physical” retailers
who wish to join the
site?
G.P. : « Our goal is to
offer them the potential
our virtual shopping
mall presents and give
them additional online
visibility with the utmost
respect for their product lines and specific
constraints. The idea is simple: offer them
the opportunity to conquer new clients
whose consumption habits are different.
Brands that join us can present their
products to people who rarely – if ever –
frequent shopping centers. In addition, we
have tools that enable brands to better
know and understand their customers.
Finally, joining Rue du Commerce means
guaranteeing maximum visibility for sales
operations developed by the brands.
RM : How will synergies between
physical and virtual business evolve in
the future?
G.P. : Consumer trends are changing
and e-commerce is taking an
increasingly prominent role in the way
we do business. Our goal is to support
the Group in this transition, just as we
count on Altarea Cogedim to help us
understand the “physical world.” Today
we are studying all types of possible
synergies in order to invent the multichannel
business model of tomorrow.
We must keep in mind that customers
remain in control of their purchases
and that we must do everything
possible – in centers and on the web –
to seduce them and gain their loyalty! »
A Rue du
Commerce
Iphone ®
application is available.
BREEAM or incorporating
the highest standards…
With Altagreen ® , a progressive approach to advancing sustainable
development, Altarea Cogedim’s challenge is to design buildings
that consume much less energy and are ambitious with regard to the
environment.
Today, Altarea Cogedim is incorporating
the highest international standards
into its projects, including BREEAM
(Building Research Establishment
Environmental Assessment Method)
certification.
The most widely used referential around
the world for evaluating the overall
performance of commercial assets,
BREEAM rates the following areas:
management system, energy, health,
comfort, pollution, transport, land use,
biodiversity, materials and water.
Villeneuve-la-Garenne,
«Very good» at the very least !
“Very Good”
AT the very least
This referential is based on a grading
system that attributes points according
to performance achieved in each area.
After weighting, an overall rating is
determined (Pass 30%, Good 45%, Very
Good 55%, Excellent 70%, Outstanding
85%). Altarea Cogedim has committed
to achieving a rating of at least “Very
Good” on all new projects, as is the case
for the forthcoming shopping centers in
Villeneuve-la-Garenne and Toulon-La
Valette.
10 The retail news Magazine # november 2012
The retail news Magazine # november 2012 11

PORTFOLIO
Bercy Village,
celebrate its 10 th
anniversary
To celebrate its birthday, Bercy Village has
strengthened its commercial presence with
the arrival of 10 new stores (Factory&co,
EspressamenteIlly, Dammann Frères, Casa
del Campo, Adam’s, Eric Kayser, Nicolas,
Boco, ID kids and La Fnac). France’s first
retail-entertainment concept, Bercy Village
attracts over 12 million visitors every year in a
welcoming neighborhood accessible by metro
line 14 and close to Bercy Park, the banks of
the Seine and the future tramway.
The first Alsatian
Apple planted in
L’Aubette…
On September 15, 11,500 people
attended the opening of the
first Apple Store in the L’Aubette
shopping center in Strasbourg.
With a surface area of 6,500 ft²
(600 m²), this Apple Store is the
12 th of its kind in France and the
first in Alsace. Responding to
consumers’ telephone and new
technology needs, the Apple Store
is a fine addition to L’Aubette’s retail
offering.
Find Kiko in our OKABE
and CAP 3000 centers.
Kiko receives
the Performance
award
Kiko, an Italian makeup
brand, have been awarded the
“Performance” prize at the XXII
Enseignes d’Or Ceremony as well
as La Pataterie.
Sant Cugat
(Barcelona)
welcomes
new brands
Kiko, Rituals,
Swarovski, Calzedonia,
Foot Locker, Bijou
Brigitte, Orange,
Claire’s. Come discover
the center in Spain!
Marks & Spencer
at Villeneuve-la-Garenne
Marks & Spencer (nearly 54,000 ft² or 5,000 m²)
has signed a lease in the Villeneuve-la-Garenne center.
A reference in the world of real estate, developer and commercial property company Altarea Cogedim operates
on the three main real estate markets: retail, residential and office. With the acquisition of Rue du Commerce, a
leading French online retailer, Altarea Cogedim has become the first multi-channel commercial property company.
Present in France, Spain and Italy, Altarea is listed on compartment A of NYSE Euronext Paris.
Printed on 100% recycled FSC paper. No contractual use.
Multi-channel real estate: retail, e-commerce, residential, offices
Tel. +33 1 44 95 58 35
commercialisation@altarea.com
ALTAREA COGEDIM
8 avenue delcassé - 75008 paris
www.altareacogedim.com