About-the-Design-Policy-Conference-Brochure

DESIGN
POLICY
CONFERENCE
MAKE A PLAN
17-18 OCT 2014
CAPE TOWN STADIUM
WWW.WDC14.COM
INFO@WDCCAPETOWN2014.COM

ABOUT THE
CONFERENCE
POLICY IS MORE THAN WORDS ON PAPER.
IT IS DECLARED OBJECTIVES.
IT IS THE FOUNDATION FOR ACTION.
Good policy stimulates potential. It
encourages growth, it feeds conversation
and it fosters innovation. An industry guided
by policy is one that has come of age, one
that is empowered and held accountable.
In one big year the Cape Town design
industry has stepped out of the wings and
into the spotlight, one yellow badge at a
time. It is living, tangible and visible, in a
variety of unique contexts. It is also working
and transforming lives. There is more to
design than meets the eye.
Policy and Design, in its broadest definition,
will converge centre stage at South Africa’s
first Design Policy Conference at the Cape
Town Stadium on 17 and 18 October.
The two-day event is titled MAKE A
PLAN, preserving a proudly South African
approach, of ingenuity and resourcefulness,
one that echoes across the continent as
unmistaken African innovation.
MAKE A PLAN brings together makers and
thinkers, doers and planners, executioners
and visionaries. It speaks to the design
community, NGOs, education and business,
policy makers and influencers, communities
and contexts informed by and transformed
by design.
MAKE A PLAN offers a geographically and
culturally diverse speaker core, some of the
best industry brains, from local shores and
beyond – designers, promoters, academics,
educators, policy makers and civil society.
Their conversation will span a range of
disciplines ranging from industrial design,
architecture and urban planning to fashion,
graphic design, service design, systems
design and more.
MAKE A PLAN explores – within a global
context – indigenous knowledge as the
foundation of our industry. It is for local and
regional stakeholders to participate in – and
lead – global conversation about African
innovation.
MAKE A PLAN presents what design has
done well, and can do better, for social,
cultural and economic development. Local
and regional stakeholders are uniquely
positioned to explore policies to best achieve
that: to bridge more divides, create more
beautiful spaces and beautiful things and
plan even better today, for tomorrow.
The conference is also the penultimate
signature event of Cape Town’s World
Design Capital journey, and will be perfectly
illustrated by the tandem Design House
Exhibition, “Transforming Cities”, in the
same venue, over the same period.
MAKE A PLAN.
Register now to join the discussion on
design’s influence on global economies,
societies and cultures.
CLICK HERE TO REGISTER NOW

LET’S START THE
CONVERSATION
WHAT TO LOOK FORWARD TO AT THE
DESIGN POLICY CONFERENCE
Turning policy into action. What works and who is
getting it right?
Gisele Raulik Murphy (UK/Brazil) sets the global scene
South Africa’s journey of transformation through
design.
Hester du Plessis (South Africa) shares the story
Double-leap required from traditional to new
design economies, and ask: is true sustainability
really attainable?
Ezio Manzini (Italy) in conversation with Lou Yongqi (China)
The African story revealed. What do we have that
others don’t, what does that mean and how are
we using it?
Mugendi K. M’Rithaa (Kenya/South Africa)
When policy and strategy meet. Exploring the
value of integrated systems.
Pradyumna Vyas (India)
Weaving the conference narrative.
Michael Thomson (UK)
CLICK HERE TO REGISTER NOW

DESIGN POLICY
CONFERENCE SPEAKERS
KEYNOTE SPEAKERS
HESTER DU PLESSIS
SOUTH AFRICA
Dr Hester du Plessis holds a PhD in
Philosophy from UNISA’s Department of
African Philosophy. She is the Faculty Head:
Humanity, at Mapungubwe Institute for
Strategic Reflection (MISTRA).
She was previously employed as a
Senior Research Specialist (Science
Communication Research) in the Research
Use and Impact Assessment (RIA) unit at the
Human Sciences Research Council (HSRC)
of South Africa.
Hester has extensive academic and
journalistic experience in the field of Art
and Design, having lectured at the Tshwane
University of Technology (TUT) and fulfilled
the role of Senior Researcher in the Faculty
of Art, Design and Architecture (FADA)
at the University of Johannesburg (UJ).
She was also an Associate Researcher at
the Sustainable Energy Technology and
Research (SeTAR) Centre in the Department
of Geography, Environmental Management
and Energy Research in the Faculty of
Science at UJ. She has also authored a
number of publications.
In India, she held a Research Chair in Design
Education and Innovation at the National
Institute of Design (NID) in the Design Vision
Centre (DVC) - an Autodesk sponsored
Centre of Excellence that provides integrated
design support.
Hester is a research team member at the
unit for Science Communication through
Multi-Media (SCM); the National Institute
of Science Communication and Information
Resources (NISCAIR) and the Council for
Scientific and Industrial Research (CSIR) in
New Delhi, India.
She serves on the Editorial Board of the
Journal for Scientific Temper at NISCAIR.
On top of serving as Steering Committee
member on the project Journées Hubert
Curien at the University of Lorraine in Nancy,
France, she is also a Steering Committee
member for the SAASTA 3rd African Science
Communication Conference.
EZIO MANZINI
ITALY
For more than two decades Ezio Manzini
has been working in the field of design for
sustainability. Recently, he focussed his
interests on social innovation and started
DESIS, an international design network for
social innovation and sustainability.
In addition to his continuous involvement in
the design for sustainability arena, he has
explored and promoted design potentialities
in different fields. During the 1980s his focus
was on Design of Materials, whilst in the
1990s it was on Strategic Design. Over the
last fifteen years he has concentrated on
Service Design.
Ezio collaborates with the Politecnico di
Milano and is an Honorary Guest Professor
at the Tongji University in Shanghai as well
as at the Jiangnan University in Wuxi and
at the University of the Arts in London.
Presently, he is a visiting professor at the
Cape Peninsula University of Technology in
Cape Town.
For his work he has received numerous
prizes and honorary titles. These include
the Compasso d’Oro (Italian Design Prizes),
the Sir Misha Back Medal, an Honorary
Doctorate of Fine Arts at The New School
of New York and being named Honorary
Professor at both the Glasgow School of Art
and at the Aalto University in Finland.
In 2013 he was awarded Jiangsu Friendship
in China.
MUGENDI K. M’RITHAA
KENYA / SOUTH AFRICA
Mugendi M’Rithaa is a Kenyan born
industrial designer, educator and
researcher at the Cape Peninsula University
of Technology. He holds postgraduate
qualifications in industrial design and higher
education, as well as a doctorate in universal
design.
After completing his Master’s Degree in
industrial design at the Indian Institute
of Technology in Mumbai, he returned to
Kenya, where he taught at and started both
the industrial design and interior design
programmes at the University of Nairobi. He
then went on to teach at the University of
Botswana, where again he helped launch the
industrial design programme.
Mugendi has played an influential role in
promoting design and design education on
the African continent and is passionate about
various expressions of socially responsive
and responsible design, including design
for sustainability, participatory design, and
universal design. He has a special interest
in the pivotal role of design in advancing
the developmental agenda on the African
continent.
He is associated with a number of
international networks focusing on design
within industrially developing/majority
world contexts, and is currently serving
a second term on the executive board of
the International Council of Societies of
Industrial Design (Icsid).
CLICK HERE TO REGISTER NOW

DESIGN POLICY
CONFERENCE SPEAKERS
KEYNOTE SPEAKERS
GISELE RAULIK MURPHY
UK / BRAZIL
Gisele Raulik Murphy gained her degree in
Graphic Design from the Federal University
of Parana (Brazil), obtained a Masters in
Design Strategy and Innovation from Brunel
University (UK), and her PhD on Design
Policy from the University of Wales (UK).
Gisele has worked for design centres both
in Brazil (Centro Brasil Design) and the UK
(Design Council and Design Wales). In 2005
she established and coordinated the EU
funded programme SEE project, a collective
of European design centres established to
share experiences and expertise on policies
for design and innovation.
Since moving to Brazil in 2011, she has
established the design management
consultancy DUCO, which was commissioned
by the Uruguayan Government in 2013 to
develop recommendations for a national
design policy. More recently, DUCO
completed a detailed review of the design
practices in key manufacturing sectors for
the Brazilian government to inform national
policies, together with diagnostics about the
design sector.
Gisele has continued her academic record
and maintains teaching commitments at
graduate and masters levels at various
universities in the South of Brazil. At Positivo
University, she coordinates the Postgraduate
programme, MBA Design and Innovation.
She is currently member of the Board of
the Brazil Design Center.
PRADYUMNA VYAS
INDIA
Pradyumna Vyas has a Master’s Degree in
Industrial Design from the Indian Institute of
Technology in Bombay and has over 27 years
of professional and teaching experience in
various spheres of design. He has worked
for the faculty of Industrial Design at the
National Institute of Design (NID) for the last
22 years and has a keen interest in design
for social and sustainable development. He
took charge as the Director of the Institute in
April 2009.
He also has two years of experience in
Product Design in Bombay and three years
overseas at the Kilkenny Design Centre in
the Republic of Ireland.
Pradyumna has coordinated major design
promotion events in India and represented
NID in various international and national
events including the International Council
of Societies of Industrial Design (ICSID)
congress in Taiwan, Korea, Germany,
Denmark, USA, and Singapore. He also
represented the NID in the Asia Design
Network in Japan and was elected to the
ICSID Executive Board for 2009–11.
In pursuance of the National Design
Policy, approved by the Indian Cabinet in
February 2007, an India Design Council was
constituted in March 2009 and Pradyumna
was nominated as its Member Secretary
by the Indian Ministry of Commerce and
Industry.
In June 2010 the University for the Creative
Arts in Farnham, United Kingdom conferred
him with an honorary Master of Arts Degree
in recognition of his many contributions
to design education and promotion. In
July 2011, he received an award for his
outstanding contribution to design education
at the second Asia’s Best B School Awards in
Singapore.
LOU YONGQI
CHINA
Dr. Lou Yongqi is the Dean of and a Professor
at the College of Design and Innovation
at Tongji University, the Executive Vice
Director of the Sino-Finnish Center at Tongji
University and a visiting professor at the
School of Art, Design and Architecture at
the Aalto University in Finland. In addition,
he is the Vice President of CUMULUS, the
International Association of Universities and
Colleges of Art, Design and Media.
He simultaneously serves on the boards
of Alta Scuola Politecnica (a joint efforts
interdisciplinary program of PoliMi and
PoliTo in Italy), DESIS (the International
Association of Design for Social Innovation
and Sustainability), the Kolding School of
Design in Denmark, the Vienna Applied Arts
University in Austria and the Swedish Art
Research Publication Platform, amongst
others.
Lou is the editorial Board Member of
Design Issues (MIT Press), Journal of
Visual Art Practice (Taylor & Francis
Press) and the Executive Editor of Journal
of Design, Economics and Innovation
(Elsevier Press). His latest book is ‘Design
Harvests: An acupunctural design approach
toward sustainability’, published by
MistraUrbanFutures in Sweden.
His main research focuses on social
design and sustainable design. He plays an
active role in promoting interdisciplinary
sustainable design education, research and
practice globally.
Lou’s design works and research have been
exhibited in the Design Museum of Helsinki,
the Triennale Design Museum in Milano and
Saint Etienne Biennale of France to name
but a few prestigious institutions.
CLICK HERE TO REGISTER NOW

DESIGN POLICY
CONFERENCE SPEAKERS
GUEST SPEAKERS
TASOS
CALANTZIS
SOUTH AFRICA
Chief Executive Officer,
Terrestrial,
Johannesburg
LORRAINE
AMOLLO AMBOLE
KENYA
Director of Promotions,
Ogake,
Nairobi
MICHAEL
THOMSON
UNITED KINGDOM
Director
Independent design
strategist & facilitator,
Design Connect,
London
RALITSA DIANA
DEBRAH
GHANA
Lecturer,
Kwame Nkrumah
University of Science
and Technology,
Kumasi
ALPAY ER
TURKEY
Head of Industrial
Design Department,
Özyegin University,
Istanbul
ERICA ELK
SOUTH AFRICA
Executive Director,
Cape Craft & Design
Institute,
Cape Town
MIKKO KALHAMA
FINLAND
Chief Executive Officer,
Design Forum Finland,
Helsinki
CRAIG KESSON
SOUTH AFRICA
Director,
Policy and Strategy for
the City of Cape Town,
Cape Town
RICHIE MOALOSI
BOTSWANA
Head of Department,
Industrial Design &
Technology,
University of Botswana,
Gabarone
GABRIEL
MOTSHIDISI
MOTHIBEDI
BOTSWANA
Lecturer,
University of Botswana
& Communications
Design Specialist,
Imagine Studios,
Gabarone
MONICA NEWTON
SOUTH AFRICA
Deputy Director
General,
Department of Arts
and Culture,
Pretoria
EDGAR PIETERSE
SOUTH AFRICA
Director,
African Centre for
Cities,
Cape Town
SRINI R.
SRINIVASAN
USA
Chief Executive Officer
& Strategist,
LUMIUM,
Silicon Valley
ANABELLA
RONDINA
ARGENTINA
Manager,
Metropolitan Design
Centre,
Buenos Aires
RICARDO MEJIA
COLOMBIA /
NETHERLANDS
PhD fellow at
IDStudioLab IDE,
Delft University of
Technology,
Delft
CLICK HERE TO REGISTER NOW

CONFERENCE
INFORMATION
CAPE TOWN STADIUM
Business Lounge, Level 00, 01
Cape Town Stadium
Green Point, Cape Town
GPS Coordinates: 33° 54’ 12.46” S,
18° 24’ 40.15” E
The Cape Town Stadium is one of Cape
Town’s famous landmarks and is a multipurpose
venue that was built for the 2010
FIFA World Cup. The stadium is located in
Green Point, between Signal Hill and the
Atlantic Ocean, close to the Cape Town
city centre and to the Victoria & Alfred
Waterfront, a popular tourist and shopping
venue. The stadium is connected to the
Waterfront by a road connection, Granger
Bay Boulevard, and is surrounded by a
60 hectare urban park.
ACCOMMODATION
Tsogo Sun is one of the local partners of
WDC2014. With 45 years of experience,
Tsogo Sun is the leading hotel group in Africa,
providing world-class accommodation
across all market segments.
They continue to revolutionise the
hospitality industry with their innovative
spirit, dynamic management and
unequalled levels of service to both the
local and international traveller.
Tsogo Sun is offering discounted rates
for our delegates at the following hotels
in Cape Town. Rates are inclusive of 14%
VAT, 1% tourism levy and breakfast:
SOUTHERN SUN
THE CULLINAN ****
Rates per room
Single R2 216,95 B&B
Double/Twin: R 2 519,95 B&B
ARRIVE IN STYLE WITH
UBER, EVERYONE’S
PRIVATE DRIVER
We have partnered with Uber to
get all delegates and exhibitors to
and from the World Design Capital
Signature events safely and in style!
All new users can sign up by visiting
www.uber.com with the promotional code:
WDC2014 and receive a free first ride
up to R200. To request your ride, simply
download the free application for Windows
Phone, iPhone, Android, Blackberry 7 or
visit the mobile site: m.uber.com.
Uber is an on demand service that
seamlessly connects you with a private
driver at the tap of a button. The entire
service is cash free and the fare is
deducted directly from your card on
file. For questions, please contact
supportcapetown@uber.com.
SOUTHERN SUN
WATERFRONT ****
Rates per room
Single R1 812,95 B&B
Double/Twin: R2 014,95 B&B
SOUTHERN SUN
CAPE SUN ****
Rates per room
Single R1 509,95 B&B
Double/Twin: R1 711,95 B&B
TO MAKE YOUR BOOKING VISIT
WWW.WDC14.COM
CLICK HERE TO REGISTER NOW

REGISTRATION
REGISTRATION INFORMATION
• Early registration is very helpful for
planning and is much appreciated.
• Please note that space is limited to 400
delegates, therefore we recommend
that you register as soon as possible.
• The entire online registration process
should take no more than about 15
minutes.
• We can accommodate individual and
group registrations.
• An invoice and banking details will be
forwarded via a separate email once
the online registration form has been
completed and successfully submitted.
• The registration pages form part of a
secure site and uses SSL security and
128-bit data encryption.
REGISTRATION FEES
DELEGATE REGISTRATION FEES
(FEE PER PERSON):
R2000 per person (exclusive of 14% VAT)
Registration package includes:
• Welcome reception attendance
• Delegate pack
• Conference refreshments and lunches
on both days
• Access to WDC Design House Exhibition
• Access to all sessions
Items excluded from registration package:
• Accommodation
• Tours
• Airport transfers
CLICK HERE TO REGISTER NOW

DESTINATION
INFORMATION
THERE HAS NEVER BEEN A BETTER TIME TO BE
IN THIS CITY. AS WORLD DESIGN CAPITAL 2014,
CAPE TOWN IS PLAYING HOST TO A RANGE OF
EXCITING EVENTS THAT INSPIRE, EDUCATE,
TRANSFORM AND CONNECT.
EXPLORE CAPE TOWN, USE THE
ICONS TO FIND EXPERIENCES IN
THE CITY THAT WILL INSPIRE YOU.
THINGS TO SEE AND DO
LEARNING OPPORTUNITY
The city was ranked top holiday destination
for the year by both The Guardian newspaper
(UK) and the New York Times (USA), with
emphasis on its World Design Capital
status.
Cape Town is the quintessential melting pot,
a city alive with creativity, colour, sounds
and tastes. It is also a city designed for
separation, which, since 1994, has had to
rethink a city of integration.
Cape Town’s culture of design and innovation
was embedded in its fabric one year later
when the now annual Design Indaba event
was launched.
And here we are. Take to the streets and
keep walking for an integrated experience.
Here are some WDC projects, programmes
and October events, to include en route.
Should you require any help planning your
trip to Cape Town, contact Cape Town
Tourism:
Phone: +27 (0)861 322 223
Email: info@capetown.travel
Twitter: @CapeTownTourism
Facebook: I Cape Town
PHOTOGRAPHY, FILM & PUBLICATION
RETAIL
SPORT
TOURS
WDC SIGNATURE EVENT
THE NEW ITALIAN DESIGN
#WDC695
www.triennale.org
BUSINESS OF DESIGN
#WDC292
www.businessofdesign.co.za
365 POSTCARDS FROM ANTS
#WDC624
www.paintingsforants.tumblr.com
DESIGNING DESTINY – CAPE TOWN
MONTH OF PHOTOGRAPHY 2014
#WDC459
www.photocentre.org.za
FUTURE CAPE TOWN: DESIGN
TOURS
#WDC391
www.futurecapetown.com
HOTEL VERDE, AFRICA’S
GREENEST HOTEL
#WDC315
www.hotelverde.com
KHAYELITSHA HOSPITAL
#WDC342
www.wdccapetown2014.com/projects/
project/493
KIRSTENBOSCH CENTENARY TREE
CANOPY WALKWAY
#WDC700
www.sanbi.org.za
ORANJEZICHT CITY FARM
#WDC591
www.ozcf.co.za
TABLE MOUNTAIN FRAMES
#WDC533
www.tablemountainframes.net
THE SLAVE TREE
#WDC521
www.facebook.com/theslavetree
WORLD DESIGN CAPITAL POP-UP
SPACE
150 LONG STREET
#WDC008
CLICK HERE TO REGISTER NOW

WWW.WDC14.COM
15
- 19
OCT
CAPE TOWN STADIUM
10AM - 6PM
Join us for a week of exploring, learning
and feasting. Discover design that challenges
your thinking and brings out the maker in you.
Discover innovative
cities that are
changing the world.
Feast on the
best of local
flavours.
WDC/330/E/QUIRK
FREE
ENTRANCE
Wander through
the beauty of
Cape design.
see. learn. do.