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Nuevo Regatta!<br />

An Old Tradition is getting a Tune-up<br />

By Kate Giese<br />

The oldest continuous festival west of the Rockies and steeped in tradition, the<br />

2011 Astoria Regatta runs from Wednesday, August 10 through Sunday, August 14.<br />

The city’s very first Regatta took place in 1894, consisting of a series of boat races<br />

staged to celebrate the end of the fishing season. While the races still play a part in<br />

the festival, this annual event has evolved into a five-day extravaganza with music,<br />

parades, the selection of the Regatta Queen, fireworks and lots of other activities.<br />

Despite its long and distinguished history, however, Regatta’s getting a bit of a face<br />

lift in this its 117th year.<br />

Regatta Parade, circa 1950’s<br />

People can expect to see some changes to<br />

Regatta in 2011. Most of the changes have come<br />

out of series of meetings that have been going on<br />

since early in the year between the Regatta Association<br />

(RA) and the Astoria Downtown Historic<br />

District Association (ADHDA), which is a new<br />

development. With the Bicentennial and more<br />

folks new to the Regatta expected, the two groups<br />

have been working hard to get ready—to ensure<br />

that things run smoothly and that the Regatta<br />

experience will be a safe, enjoyable one.<br />

After doing a little research on his own beforehand<br />

Eric Paulson, RA President, saw that attendance<br />

at the LEKTRO Grand Parade was pretty<br />

lackluster compared with parades he visited in<br />

other communities. He says, “I look at things from<br />

a marketing and business perspective. If people<br />

don’t buy my product I find out why and make<br />

corrections.” ADHDA and RA subsequently came<br />

up with a two-pronged focus in their discussions:<br />

traffic/parking and local business impacts.<br />

Photo courtesy the Clatsop County Historical Society<br />

To beef up the turnout for the parade—on the<br />

part of both residents and out-of-towners—the<br />

two groups concluded 1) that it needs to be easier<br />

for motorists to get to downtown and park; and<br />

2) once people are downtown, they should be<br />

encouraged to stay there… to shop, have a bite to<br />

eat and, of course, take part in the Regatta and Bicentennial<br />

activities that will be going on all week<br />

during Regatta—more of them downtown too.<br />

Business as Usual<br />

Paulson says he wants to “make it ‘business<br />

as usual’ downtown” during Regatta with people<br />

able to shop, eat, and otherwise enjoy the city’s<br />

core area. In the past, merchants have complained<br />

that the Saturday during Regatta weekend is often<br />

one of their worst shopping days. So this year,<br />

several downtown businesses will offer discounts<br />

to customers who’re wearing a new commemorative<br />

Regatta pin that costs $10 and is for sale at<br />

local businesses and banks. At participating merchants,<br />

“pinned” customers may also register for a<br />

drawing to win a 43” Samsung Flat Screen TV… as<br />

many times as the number of places they visit. To<br />

add to festivities, businesses will decorate their<br />

windows and compete for “best window display.”<br />

There’ll be judges and a plaque awarded.<br />

No Square<br />

There won’t be a Regatta Square this year.<br />

Instead, the whole downtown, with its businesses,<br />

restaurants and other attractions, will provide<br />

the services that the Square’s special vendors<br />

(brought in for the occasion) used to. Some, if not<br />

all, of these now displaced vendors will be at various<br />

locations around town on Saturday, August<br />

13 instead. The $10 it used to cost to get into the<br />

Square now buys the commemorative Regatta pin,<br />

with its extra value of discounts and the drawing<br />

attached. The proceeds from pin sales also support<br />

the Regatta Association activities.<br />

More for Families and Teens<br />

Before the parade starts at noon, family fun<br />

may be had at both ends of downtown this year,<br />

courtesy of Astoria Parks and Recreation and the<br />

Clatsop County Historical Society. At Astoria’s<br />

west end, there’ll be a Regatta Swim (ages 4-12)<br />

and a “Bouncing House” (an outdoor inflatable<br />

gym/climbing wall) on the grassy area next to<br />

the building at the Aquatic Center, all starting at<br />

10:00 am. At the city’s east end, the action will be<br />

at the Flavel House where, starting at 10:00 am,<br />

there’ll be lawn games, dog agility competitions<br />

and jail/film museum tours.<br />

Your teenagers might get a kick out of the<br />

skateboard tournament at Tapiola Skate Park at<br />

2:00 pm, after the parade. Then at 6:00 pm, they<br />

can “Rock-n-Bowl” at Astoria’s Lower Columbia<br />

Bowl, which will be offering “Cosmic Bowl” later<br />

in the evening, at 9:00 pm. The cost for each session<br />

is $9.00, which pays for bowling and shoe<br />

rental.<br />

Cont. pg 12<br />

11 aug11 hipfishmonthly.com

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