Medical Spa LaCost - HIPFiSHmonthly
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Medical Spa LaCost - HIPFiSHmonthly
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Nuevo Regatta!<br />
An Old Tradition is getting a Tune-up<br />
By Kate Giese<br />
The oldest continuous festival west of the Rockies and steeped in tradition, the<br />
2011 Astoria Regatta runs from Wednesday, August 10 through Sunday, August 14.<br />
The city’s very first Regatta took place in 1894, consisting of a series of boat races<br />
staged to celebrate the end of the fishing season. While the races still play a part in<br />
the festival, this annual event has evolved into a five-day extravaganza with music,<br />
parades, the selection of the Regatta Queen, fireworks and lots of other activities.<br />
Despite its long and distinguished history, however, Regatta’s getting a bit of a face<br />
lift in this its 117th year.<br />
Regatta Parade, circa 1950’s<br />
People can expect to see some changes to<br />
Regatta in 2011. Most of the changes have come<br />
out of series of meetings that have been going on<br />
since early in the year between the Regatta Association<br />
(RA) and the Astoria Downtown Historic<br />
District Association (ADHDA), which is a new<br />
development. With the Bicentennial and more<br />
folks new to the Regatta expected, the two groups<br />
have been working hard to get ready—to ensure<br />
that things run smoothly and that the Regatta<br />
experience will be a safe, enjoyable one.<br />
After doing a little research on his own beforehand<br />
Eric Paulson, RA President, saw that attendance<br />
at the LEKTRO Grand Parade was pretty<br />
lackluster compared with parades he visited in<br />
other communities. He says, “I look at things from<br />
a marketing and business perspective. If people<br />
don’t buy my product I find out why and make<br />
corrections.” ADHDA and RA subsequently came<br />
up with a two-pronged focus in their discussions:<br />
traffic/parking and local business impacts.<br />
Photo courtesy the Clatsop County Historical Society<br />
To beef up the turnout for the parade—on the<br />
part of both residents and out-of-towners—the<br />
two groups concluded 1) that it needs to be easier<br />
for motorists to get to downtown and park; and<br />
2) once people are downtown, they should be<br />
encouraged to stay there… to shop, have a bite to<br />
eat and, of course, take part in the Regatta and Bicentennial<br />
activities that will be going on all week<br />
during Regatta—more of them downtown too.<br />
Business as Usual<br />
Paulson says he wants to “make it ‘business<br />
as usual’ downtown” during Regatta with people<br />
able to shop, eat, and otherwise enjoy the city’s<br />
core area. In the past, merchants have complained<br />
that the Saturday during Regatta weekend is often<br />
one of their worst shopping days. So this year,<br />
several downtown businesses will offer discounts<br />
to customers who’re wearing a new commemorative<br />
Regatta pin that costs $10 and is for sale at<br />
local businesses and banks. At participating merchants,<br />
“pinned” customers may also register for a<br />
drawing to win a 43” Samsung Flat Screen TV… as<br />
many times as the number of places they visit. To<br />
add to festivities, businesses will decorate their<br />
windows and compete for “best window display.”<br />
There’ll be judges and a plaque awarded.<br />
No Square<br />
There won’t be a Regatta Square this year.<br />
Instead, the whole downtown, with its businesses,<br />
restaurants and other attractions, will provide<br />
the services that the Square’s special vendors<br />
(brought in for the occasion) used to. Some, if not<br />
all, of these now displaced vendors will be at various<br />
locations around town on Saturday, August<br />
13 instead. The $10 it used to cost to get into the<br />
Square now buys the commemorative Regatta pin,<br />
with its extra value of discounts and the drawing<br />
attached. The proceeds from pin sales also support<br />
the Regatta Association activities.<br />
More for Families and Teens<br />
Before the parade starts at noon, family fun<br />
may be had at both ends of downtown this year,<br />
courtesy of Astoria Parks and Recreation and the<br />
Clatsop County Historical Society. At Astoria’s<br />
west end, there’ll be a Regatta Swim (ages 4-12)<br />
and a “Bouncing House” (an outdoor inflatable<br />
gym/climbing wall) on the grassy area next to<br />
the building at the Aquatic Center, all starting at<br />
10:00 am. At the city’s east end, the action will be<br />
at the Flavel House where, starting at 10:00 am,<br />
there’ll be lawn games, dog agility competitions<br />
and jail/film museum tours.<br />
Your teenagers might get a kick out of the<br />
skateboard tournament at Tapiola Skate Park at<br />
2:00 pm, after the parade. Then at 6:00 pm, they<br />
can “Rock-n-Bowl” at Astoria’s Lower Columbia<br />
Bowl, which will be offering “Cosmic Bowl” later<br />
in the evening, at 9:00 pm. The cost for each session<br />
is $9.00, which pays for bowling and shoe<br />
rental.<br />
Cont. pg 12<br />
11 aug11 hipfishmonthly.com