Presentation By Mr. M.C. Goel

Global Summit 

Green Revolution-II 

Growth Engine for Transformation 

ASSOCHAM INDIA at Hyderabad 15 th June 2011 

Mahesh Chandra Goel 

Chief Executive Officer 

Agri Business & Farming Solutions 

Deepak Fertilisers And Petrochemicals Corporation Ltd. 

7’Th October,2010 

mcgoel@deepakfertilisers.com 

DFPCL 

© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited

Green Revolution 

• 1944: Norman Borlaug, biggest contributor to Green 

Revolution joined Rockefeller Foundation team as the 

plant pathologist in Mexico 

• 1956: Mexico became self-sufficient in wheat 

production by growing more than 40 new, high yielding 

& rust-resistant varieties developed by Dr. Borlaug 

• 1960’s: Improved wheat varieties gave dramatic 

increase in yield in Mexico 

• Varieties more responsive to irrigation & chemical 

fertilizers 

• Soon new rice and maize varieties came up 

• 1970’s: spread to millions of third world farmers 

• 1990’s: 40% of all farms in third world 

- 75% Rice in Asia 

- 80% Wheat in third world 

- 70% Corn worldwide 

• Improved standard of living for millions people worldwide 

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Green Revolution: Criticisms 

• Green Revolution hasn’t 

alleviated hunger 

• Economic power, land 

controlled by few 

• Technology benefited wealthy 

therefore, increased inequity 

• More hunger and more food 

at same time 

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Green Revolution: Criticisms 

• Food Insecurity of poor not 

addressed 

• Cash Crops: food flows from 

the poor and hungry nations 

to the rich and well-fed 

nations 

• Was not sustainable 

- builds imbalance resource 

base on which agriculture 

depends 

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There are still problems 

• Need good land (mostly wealthy 

own) 

• Agrochemicals bad for health & 

environment 

• Expensive inputs: profits to 

global chemical companies 

• Rural people displaced from land 

• Mechanization reduced 

agricultural jobs 

• Not ecologically sustainable: 

depletes soil, pesticide race 

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Second Green Revolution 

It has been reported that by 2020 “cereal 

production will need to increase by 41%, 

meat by 63% and roots and tubers by 

40%...without any significant expansion of 

agricultural area.” 

• Technology led: 

Focused on GM 

seeds 

• Labor intensive 

• Non Farm Agri Sector 

included 

• Resource 

Conservation 

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Second Green Revolution - Concerns 

• To meet the challenge of increasing food 

insecurity 

• To deal with the new economic reality i.e. the 

dominant role of the private sector by 

commercializing its agricultural innovations 

• Food insecurity is grounded in poverty a way 

has to be found 

• To secure for poor farmers the productivity 

benefits of the new biotechnology, 

• Satisfying the share-holders of the lifesciences 

companies which are investing in this 

technology. 

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Sustainable Agriculture Goals!!!!! 

• Environmental Health 

• Economic Profitability 

• Social and Economic 

Equity 

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Yields Gaps of few Crops 

… a lot to be done 

Crops 

India 

Average 

Field 

Experience 

Best in 

India 

Best in 

World 

Yield MT/acre 

Country 

Banana 15.39 45.00 26.50 80.94 Mali 

Grape 9.50 14.00 12.00 12.00 India 

Mango 3.76 8.00 7.20 16.19 Cape Verde 

Pomegranate 5.94 12.00 10.00 16.50 Israel 

Orange/Mandarin 6.24 12.00 10.80 16.31 Guatemala 

Onion 7.78 16.00 10.00 16.86 Israel 

Potato 6.19 13.00 12.40 18.10 Netherlands 

Tomato 10.25 22.00 15.60 180.15 Netherlands 

Okra 3.37 6.00 4.40 7.64 Cyprus 

Gourd, beans 4.17 7.50 6.00 12.14 Albania 

Data source: For India: Rabo team and Indian Horticulture Database , For World: www.faostats.org 

Need to begin efforts right from the farms: 

© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited 

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Concern: Soil 

• Depleting organic carbon contributes 

- Degradation of soil health 

- Soil texture 

- Decrease in productivity 

• Organization to look into 

- Data generation & tracking of soil 

nutrient changes 

- Nutrient status & uptake correlation for 

crops, progressively improve soil health 

• Need to improve the beneficial micro 

organisms to control soil pathogen 

causing the mortality of the standing 

crops 

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F & V- Food Safety Issues 

• Pesticide Residue levels - Minimum Residue limits are 

announced for F & V. 

• MRL had become a non-tariff trade barrier for European 

exports. 

• Biological – Insect infestation, fungal growth etc., 

• Microbial contaminations – for select F & V. 

• An average consumer was demanding the safety 

guarantee of food that they were buying from leading 

retailers in Europe and UK. 

• Global GAP standard had come into force with the 

initiative of retailers as part of consumer assurance. 

Simultaneously Private initiatives eg Deepak GAP 

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What a marketable produce should meet 

• Nutritional Value of produce 

• Safety of produce 

• Display of produce 

• Shelf-life of produce 

• Competitiveness of produce in the market 

• Sustainability towards environment 

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Traceability & Transparency 

“Documented recall procedure to manage withdrawal of 

registered products from the market” 

MH06091207786 

Grower code gives 

traceability up to 

Country code 

State code 

District code 

Taluka code 

Farm code 

Farmer name 

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The thrust areas… 

• Diversification of Agriculture 

• Inter-cropping 

• Micro Management 

• Water Management 

• Organic Farming 

• Agri-Clinics and Agri-business Centers 

• Bio-Technology 

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Challenges Ahead….. 

• Increasing productivity for increasing 

population 

• Balancing natural resources, equity & 

profitability 

• Threat of climate change 

• Employment and livelihood 

• Reducing malnutrition and under nourishment 

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Suggestion….. 

Farmers’ Need 

Increased productivity 

Quality seed, agri inputs 

Need Addressed & To be 

Addressed 

Satisfactory results in food 

grains 

Attention required in pulses & oil 

seeds 

Work done in bajra, rice, maize, 

cotton, sunflower vegetables. 

Varietal improvement required in 

pulses & other oil seeds 

Suggestion 

• Advisory services with 

true focus on raising 

farm productivity & farm 

income 

• Linking farmers to 

appropriate market & 

creating access to 

premium market 

Marketable produce, Market 

Access, Price Realization 

Updated technology 

Needs fair & effective 

distribution for fertilizers 

Quality awareness is increasing 

Needs effective govt. policies on 

quality, safety & pricing 

Partial work done 

Needs focused attention on 

genetic resource conservation, 

soil health, input use efficiency, 

post harvest management 

• Diversification and 

optimum utilization of 

resources 

• Knowledge based 

agriculture enterprise for 

technology-led growth 

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Suggestion….. 

Farmers’ Need 

Irrigation facility 

Agri Financing 

Storage infrastructure 

Measure to combat climate 

change 

Weather information 

Need Addressed & To Be 

Addressed 

Partially been taken care 

Attention required on water 

availability, its quality & modern 

technology for better water use 

efficiency 

Policy is in place 

Need fair, transparent & easy to 

reach financing system & 

effective crop insurance 

Available, needs updation in 

available ware houses to 

minimize post harvest losses, 

Special attention required for 

fresh produce 

Work not yet done, need to start 

from scratch 

Mobile forecast started 

Suggestion 

• Creation of knowledge 

through relevant 

research 

• Effective infrastructure 

e.g. storage, cold chains, 

supply chains & public 

distribution system 

• Improvising global cost 

competitiveness for farm 

produce 

• Production focusing 

minimizing rejects & 

increasing storability 

Need to extend coverage & its 

accuracy 

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Shift-Product Promotion: Best Farm Management Practices 

Complete solution &Fair 

holistic guidance 

Who 

?? 

Genetics & 

Nutrient Management 

Soil & 

Water Analysis 

Water Management 

Traceability 

Environmental 

Protection 

Safety & Hygiene 

Best 

Farm Management 

Practices 

Animal & Worker 

Welfare 

MRL 

Yield 

Pest Management 

Petiole Analysis 

PHT 

Quality Produce 

Results 

Higher Productivity 

Better Market Access 

Happy Farmer 

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Key Steps to Encounter the Challenges 

1. Paradigm shift in attitude 

Yield Increase 

2. Orbit shift in crop husbandry 

Low input-low output 

Crop Nutrition Solution 

High input-high output 

3. Sustainable high Income & productivity – Prime Goal 

4. Guiding principle – Producing as per Market Need 

5. Flexible approach & quick modifications in approach matching to the 

dynamism of changing Consumer preferences – to be considered 

as important success indicator 

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Summing up…………………… 

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……Our dream 

Changing face & Pace 

Of 

Indian Agriculture 

…..By Making Indian Farmer Globally Competitive 

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SAARRTHIE Business Model 

Pillar – I 

Pillar – V 

Market needs 

based new 

product / 

practices 

development 

Pillar – II 

Pillar – VI 

Pillar – III 

“Making Farms Globally Competitive in Cost & Quality of Agri Produce ” 

DFPCL 

© Copyright 2008 Deepak Fertilisers & Petrochemicals Corporations limited 

22

Conclusion… 

The very fact that some people are not been privileged in 

getting the benefit of Green Revolution (inadequate food 

supply & balanced nutrition) brings into question whether 

the Green Revolution has fulfilled its social objectives. 

So, overall I feel that India, has not taken the complete 

benefit of Green Revolution whereas further ample 

opportunities are thrown open to us with emerging 

technologies & good scientific talent 

….Hoping for diversified growth, fast implementation & 

political willingness to reap benefit of Green Revolution II 

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Thank You 

Thank You for your time and attention 

DFPCL

Presentation By Mr. M.C. Goel

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