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In September 2012, the Edison Stories
Video Contest launched as an opportunity
for Edison International employees
and retirees to record, share and preserve
their company stories while creatively
showing off their video skills.
The details
Corporate Communications launched a pilot video
program in May, inviting employees to come
to the General Office and record their stories on
camera. These pilot videos spurred an idea to expand
Edison Stories into a video contest hosted by
Inside Edison. The contest raised the bar, asking
retirees and employees to create unique videos
telling the story of what they do, their favorite Edison
moments, career lessons learned or what they
like best about their job—in three minutes or less.
Participants had six weeks to create and submit
their videos.
The outcome
From the initial how-to video to the submissions
themselves, the contest proved to be a big success.
The 13 submitted videos were viewed more
than 13,000 times. To make this a contest by and
for the people of Edison International, employees
and retirees had three weeks to watch and vote for
their favorites to select the winner and runner-up.
A total of 835 votes were cast, and 91 comments
were posted on the Edison Stories webpage.
“Storytelling helps us connect with each other,”
said Janet Clayton, senior vice president, Edison
International Corporate Communications. “This
program is an opportunity to remind one another
of our shared purpose and humanity and strengthens
the understanding that what we do matters.”
The Edison Stories Video Contest will be back
in 2013, giving everyone another chance to tell
their story.
“Edison Archive” by Kathy Arata, Christopher Cerdon,
Christine Featherston, David Lee and Daniel Skora
A team from Southern California Edison’s Plant
Accounting and Property Tax departments joined forces
to create “Edison Archive,” a video about the rich history
of the company and the importance of passing it along
to future generations. But the video almost didn’t happen.
“We didn’t start working on it until about a week before the
deadline,” said Daniel Skora, Plant Accounting financial analyst.
“There was a point when we were ready to give up, but the team
came together and persevered to finish.
It turned out to be a great team-building
experience!”
“It’s been a tough year for the
company,” said Kathy Arata, Plant
Accounting accountant. “We’ve made
history with what we do, though, and
we saw this as a perfect opportunity to
tell our story and show our company
pride, all while having fun.”
“For the Birds” by Hernan Troya
In his job as a streetlight repairman, Transmission & Distribution’s
Hernan Troya travels the streets of Orange County, often encountering
various kinds of birds perched on the lights. “I see birds all the time—
they come with the job—so creating a video about them seemed to
be the perfect way to show people why I love doing what I do.”
(Left to right) David Lee, Christine Featherston, Christopher Cerdon,
Kathy Arata and Dan Skora.
Watch the winning videos and see the winners
receive their one-of-a-kind trophy at
http://inside.edison.com/win13.
Did you miss the 2012 contest? Check out
the contest details, videos and see how you
can prepare for the 2013 program at
http://inside.edison.com/stories.
10 insideedison • http://inside.edison.com
http://inside.edison.com • january 2013 11