Exploring the potential and usefulness of Eco-Tourism in ...
Exploring the potential and usefulness of Eco-Tourism in ...
Exploring the potential and usefulness of Eco-Tourism in ...
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1<br />
EXPLORING THE POTENTIAL AND USEFULNESS<br />
OF ECOTOURISM IN PUDUCHERRY WITH<br />
SPECIAL REFERENCE TO TOURISM AND<br />
ENVIRONMENT<br />
Master plan <strong>and</strong> viable project report Submitted to<br />
DEPARTMENT OF SCIENCE, TECHNOLOGY & ENVIRONMENT<br />
GOVERNMENT OF PUDUCHERRY<br />
SCHEME<br />
DSTE – Release <strong>of</strong> Grant-<strong>in</strong>-aid to Research Projects<br />
2006-07<br />
NAME OF THE INVESTIGATOR<br />
Dr Annamalai Murugan<br />
Dr. ANNAMALAI MURUGAN<br />
Pr<strong>in</strong>cipal Investigator,<br />
Department <strong>of</strong> <strong>Tourism</strong>,<br />
Tagore Arts College,<br />
Puducherry-605 008.
2<br />
ACKNOWLEDGEMENTS<br />
The Project on “<strong>Explor<strong>in</strong>g</strong> <strong>the</strong> <strong>potential</strong> <strong>and</strong> <strong>usefulness</strong><br />
<strong>of</strong> eco-tourism <strong>in</strong> Puducherry with special reference to<br />
tourism <strong>and</strong> environment” was funded by <strong>the</strong> Department <strong>of</strong><br />
Science <strong>and</strong> Technology & Environment (DST&E)<br />
,Government <strong>of</strong> Puducherry. This project is <strong>the</strong> source for<br />
this book. I extend my s<strong>in</strong>cere gratitude to <strong>the</strong> DSTE for<br />
accept<strong>in</strong>g my proposal <strong>and</strong> sanction<strong>in</strong>g a reasonable<br />
f<strong>in</strong>ancial assistance to complete it. I acknowledge <strong>and</strong> thank<br />
<strong>the</strong>m for <strong>the</strong>ir prompt responses. The staff <strong>and</strong> I place on<br />
record our s<strong>in</strong>cere thanks to <strong>the</strong> DSTE for releas<strong>in</strong>g <strong>of</strong> <strong>the</strong><br />
funds <strong>in</strong> time which enabled us to work with good spirit.<br />
We thank <strong>the</strong> Officials <strong>of</strong> Department <strong>of</strong> <strong>Tourism</strong>,<br />
Puducherry for permitt<strong>in</strong>g us to collect data <strong>in</strong> this region<br />
<strong>and</strong> for various help <strong>the</strong>y extend to us. We also thank <strong>the</strong><br />
Staff <strong>of</strong> <strong>the</strong> o<strong>the</strong>r Government department <strong>and</strong> o<strong>the</strong>r<br />
Agencies <strong>in</strong> Puducherry for provid<strong>in</strong>g necessary <strong>in</strong>formation.
3<br />
We thank <strong>the</strong> tourists (both domestic <strong>and</strong><br />
<strong>in</strong>ternationals), hoteliers, tour operators, travel agencies,<br />
<strong>and</strong> o<strong>the</strong>r stake holders <strong>of</strong> tourism who have responded to<br />
our questions <strong>and</strong> furnished details we wanted.<br />
I extend my thanks to Pr<strong>in</strong>cipal, Tagore Arts College,<br />
Lawspet, Puducherry, for s<strong>in</strong>cere cooperation to complete<br />
<strong>the</strong> work.<br />
I wish to acknowledge <strong>the</strong> cooperation <strong>and</strong> <strong>the</strong><br />
enthusiasm <strong>of</strong> my family members. I thank <strong>the</strong>m for <strong>the</strong>ir<br />
help <strong>in</strong> complet<strong>in</strong>g this project.<br />
In this regard, I want to express my heartfelt thanks to<br />
<strong>the</strong> Director <strong>and</strong> o<strong>the</strong>r <strong>of</strong>ficials <strong>of</strong> DSTE for <strong>the</strong>ir k<strong>in</strong>d<br />
cooperation to complete <strong>the</strong> project work <strong>in</strong> a good manner.<br />
DR ANNAMALAI MURUGAN<br />
Pr<strong>in</strong>cipal Investigator
4<br />
TABLE OF CONTENTS<br />
CHAPTERS TITLE PAGE<br />
NO.<br />
I INTRODUCTION 1<br />
II RESEARCH METHODOLOGY 18<br />
III TOURISM AND ENVIRONMENT 21<br />
IV<br />
V<br />
VI<br />
TOURISM IMPACT ON PHYSICAL AND<br />
SOCIO-CULTURAL ENVIRONMENT<br />
PLANNING AND DEVELOPMENT OF A NEW<br />
ECO-FRIENDLY DESTINATION<br />
WASTE MANAGEMENT IN A TOURISM<br />
DESTINATION<br />
43<br />
50<br />
58<br />
VII SWOT ANALYSIS OF PUDUCHERRY 65<br />
VIII ECO-TOURISM POTENTIAL ASSESSMENT -<br />
76<br />
PUDUCHERRY<br />
IX CONCLUSIONS AND RECOMMENDATIONS 184<br />
BIBLIOGRAPHY 188<br />
APPENDICES 194
16<br />
CHAPTER –I<br />
INTRODUCTION<br />
Def<strong>in</strong>ition <strong>of</strong> <strong>Eco</strong>-tourism<br />
The word ‘ecotourism’ has been co<strong>in</strong>ed relatively recently <strong>and</strong><br />
<strong>the</strong>re rema<strong>in</strong>s no consensus about its mean<strong>in</strong>g. <strong>Eco</strong>tourism has<br />
spread rapidly first because it has a number <strong>of</strong> different mean<strong>in</strong>gs <strong>and</strong><br />
second because it has been extensively used opportunistically <strong>in</strong><br />
market<strong>in</strong>g. Where <strong>the</strong> tag ‘eco’ has come to be synonymous with<br />
responsible consumerism. The tourism <strong>in</strong>dustry has been quick to<br />
exploit <strong>the</strong> market<strong>in</strong>g value <strong>of</strong> ecotourism <strong>the</strong> more so s<strong>in</strong>ce its<br />
mean<strong>in</strong>g is unclear <strong>and</strong> <strong>the</strong>re is no requirement for <strong>the</strong> operator to do<br />
more than alter <strong>the</strong> packag<strong>in</strong>g.<br />
The eco-tourist has been variously def<strong>in</strong>ed <strong>in</strong> terms <strong>of</strong> visitor<br />
behaviour <strong>and</strong> philosophy. The advertis<strong>in</strong>g appeals to <strong>and</strong> promotes<br />
<strong>the</strong>se approaches. <strong>Eco</strong>-tourism is a niche market for environmentally<br />
aware tourists who are <strong>in</strong>terested <strong>in</strong> observ<strong>in</strong>g nature’ (Wheat, 1994),<br />
described by Steele (1993) as ‘an economic process where rare <strong>and</strong><br />
beautiful ecosystems are marketed <strong>in</strong>ternationally attract visitors’.<br />
Kelman put it bluntly ‘a tour advertised as environmentally friendly<br />
can be just as suspect as many <strong>of</strong> <strong>the</strong> products tarred up with green<br />
packag<strong>in</strong>g at your grocery store’ (Wight, 1994).The World Travel <strong>and</strong><br />
<strong>Tourism</strong> Environment Research Centre <strong>in</strong> its 1993 World Travel <strong>and</strong><br />
Environment Review def<strong>in</strong>ed ecotourism as “tourism with <strong>the</strong> specific<br />
motive <strong>of</strong> enjoy<strong>in</strong>g wildlife or undeveloped natural areas”<br />
(WTTERC1993),mak<strong>in</strong>g no dist<strong>in</strong>ction between nature tourism <strong>and</strong><br />
ecotourism O<strong>the</strong>rs have also used ecotourism <strong>and</strong> nature tourism<br />
synonymously (L<strong>in</strong>dberg1991;Aylward <strong>and</strong> Freedman, 1992).
17<br />
Ceballo Lascura<strong>in</strong>’s 1987 def<strong>in</strong>ition has been used by o<strong>the</strong>rs<br />
(Boo, 1990; Stewart <strong>and</strong> Sekartjiakrar<strong>in</strong>i, 1994);<br />
‘…. Travell<strong>in</strong>g to relatively undisturbed or uncontam<strong>in</strong>ated<br />
natural areas with <strong>the</strong> specific objective <strong>of</strong> study<strong>in</strong>g, admir<strong>in</strong>g <strong>and</strong><br />
enjoy<strong>in</strong>g <strong>the</strong> scenery <strong>and</strong> its wild plants <strong>and</strong> animals, as well as ay<br />
exist<strong>in</strong>g cultural manifestations (both past <strong>and</strong> present) found <strong>in</strong> <strong>the</strong>se<br />
areas. In <strong>the</strong>se terms, nature-oriented tourism implies a scientific,<br />
aes<strong>the</strong>tic or philosophical approach to travel although <strong>the</strong> ecological<br />
tourist need not be a pr<strong>of</strong>essional scientist, artist or philosopher. The<br />
ma<strong>in</strong> po<strong>in</strong>t is that <strong>the</strong> person who practices ecotourism has <strong>the</strong><br />
opportunity <strong>of</strong> immers<strong>in</strong>g himself/herself <strong>in</strong> nature <strong>in</strong> a manner<br />
generally not available <strong>in</strong> <strong>the</strong> urban environment.’ (Quoted <strong>in</strong> Boo,<br />
1990).<br />
Ziffer (1989) <strong>of</strong>fered a def<strong>in</strong>ition which comb<strong>in</strong>ed motivation,<br />
philosophy, conduct <strong>and</strong> economic benefit to conservation.<br />
‘<strong>Eco</strong>tourism: a form <strong>of</strong> tourism <strong>in</strong>spired primarily by <strong>the</strong> natural<br />
history <strong>of</strong> an area, <strong>in</strong>clud<strong>in</strong>g its <strong>in</strong>digenous cultures. The eco-tourists<br />
visit relatively undeveloped areas <strong>in</strong> <strong>the</strong> spirit <strong>of</strong> appreciation,<br />
participation <strong>and</strong> sensitivity. The eco-tourist practices a nonconsumptive<br />
use <strong>of</strong> wildlife <strong>and</strong> natural resources <strong>and</strong> contributes to<br />
<strong>the</strong> visited area through labour or f<strong>in</strong>ancial means aimed at directly<br />
benefit<strong>in</strong>g <strong>the</strong> conservation <strong>of</strong> <strong>the</strong> site <strong>and</strong> <strong>the</strong> economic well-be<strong>in</strong>g <strong>of</strong><br />
<strong>the</strong> local residents.’<br />
The American based <strong>Eco</strong>tourism Society was founded <strong>in</strong> 1990<br />
as a centre for research, <strong>in</strong>formation <strong>and</strong> policies on develop<strong>in</strong>g<br />
ecologically sound tourism <strong>in</strong> natural areas around <strong>the</strong> world<br />
The <strong>Eco</strong>tourism Society def<strong>in</strong>es ecotourism as:
18<br />
‘purposeful travel to natural areas to underst<strong>and</strong> <strong>the</strong> culture<br />
<strong>and</strong> natural history <strong>of</strong> <strong>the</strong> environment, tak<strong>in</strong>g care not to alter <strong>the</strong><br />
<strong>in</strong>tegrity <strong>of</strong> <strong>the</strong> eco-system, while produc<strong>in</strong>g economic opportunities<br />
that make <strong>the</strong> conservation <strong>of</strong> natural resources beneficial to local<br />
people” (Wood 1991).<br />
These def<strong>in</strong>itions are broadly drawn, seek<strong>in</strong>g to comb<strong>in</strong>e<br />
ecological <strong>and</strong> cultural tourism activities, <strong>of</strong>ten with<strong>in</strong> frameworks<br />
which address philosophy <strong>and</strong> motivation.<br />
The US Office <strong>of</strong> Technology Assessment <strong>of</strong> <strong>the</strong> American<br />
Congress concluded that;<br />
‘While some eco-tour operators are out simply to make a pr<strong>of</strong>it<br />
with little consideration <strong>of</strong> environmental <strong>and</strong> social issues, o<strong>the</strong>rs are<br />
sensitive to <strong>the</strong>se issues <strong>and</strong> may actively contribute to conservation<br />
projects/goals’ (USOTA, 1993).<br />
They po<strong>in</strong>ted out that <strong>the</strong>re is a:<br />
‘Wealth <strong>of</strong> literature ... [which] ... addresses <strong>the</strong> nature <strong>and</strong><br />
growth <strong>of</strong> ecotourism. Its <strong>potential</strong> environmental <strong>and</strong> sociological<br />
impacts <strong>and</strong> plann<strong>in</strong>g <strong>and</strong> management issues... No def<strong>in</strong>ition <strong>of</strong><br />
ecotourism has been universally accepted, data are commonly<br />
questionable, <strong>and</strong> much <strong>in</strong>formation <strong>and</strong> study is needed to assess<br />
<strong>the</strong> impact <strong>of</strong> nature travel’.<br />
(US OTA, 1993)<br />
<strong>Eco</strong>-tourism is <strong>of</strong>ten def<strong>in</strong>ed prescriptively. Consider for<br />
example <strong>the</strong> National <strong>Eco</strong>-tourism Strategy published <strong>in</strong> 1994 by <strong>the</strong><br />
Mexican Secretariat <strong>of</strong> <strong>Tourism</strong> <strong>in</strong> cooperation with <strong>the</strong> World<br />
Conservation Union. It has developed a long list <strong>of</strong> characteristics <strong>of</strong><br />
ecotourism which constitute a highly prescriptive def<strong>in</strong>ition. One<br />
which has been taken up by <strong>the</strong> World <strong>Tourism</strong> Organisation (WTO<br />
1995). It is <strong>in</strong>terest<strong>in</strong>g to note that <strong>the</strong>re is only one reference to
19<br />
protected areas <strong>and</strong> that where ecotourism is identified as a suitable<br />
mechanism for improv<strong>in</strong>g l<strong>in</strong>ks between local communities <strong>and</strong><br />
protected area managers. Def<strong>in</strong>itions <strong>of</strong> this nature are difficult to use<br />
analytically.<br />
The World <strong>Tourism</strong> Organisation (WTO) def<strong>in</strong>ition <strong>of</strong> ecotourism<br />
will be <strong>the</strong> one which is used to determ<strong>in</strong>e <strong>the</strong> volume <strong>of</strong> ecotourism<br />
<strong>and</strong> to measure its value world-wide. The emerg<strong>in</strong>g def<strong>in</strong>ition <strong>of</strong><br />
ecotourism with<strong>in</strong> <strong>the</strong> WTO <strong>and</strong> <strong>the</strong> one which will <strong>the</strong>refore prevail is<br />
derived from Australia. Australia’s National <strong>Eco</strong>tourism Strategy<br />
def<strong>in</strong>ed ecotourism as ‘Nature-based tourism that <strong>in</strong>volves education<br />
<strong>and</strong> <strong>in</strong>terpretation <strong>of</strong> <strong>the</strong> natural environment <strong>and</strong> is managed to be<br />
ecologically susta<strong>in</strong>able’ (Commonwealth Department <strong>of</strong> <strong>Tourism</strong>.<br />
1994). <strong>the</strong> report recognizes that <strong>the</strong> natural environment <strong>in</strong>cludes<br />
cultural components <strong>and</strong> that to be ecologically susta<strong>in</strong>able <strong>the</strong>re<br />
must be an appropriate return to <strong>the</strong> local community <strong>and</strong> a<br />
contribution to <strong>the</strong> long-term conservation <strong>of</strong> <strong>the</strong> resource (WTO,<br />
1995).<br />
TOURISM IN INDIA<br />
The year 2004 was a highly successful one for India tourism.<br />
Foreign arrivals to <strong>the</strong> country were 3.37 million, a jump over <strong>the</strong><br />
2003 figure <strong>of</strong> 2.73 million. The year 2004 registered a growth <strong>of</strong> 23.8<br />
per cent <strong>in</strong> foreign tourist arrivals over <strong>the</strong> previous year while 2003<br />
witnessed a growth <strong>of</strong> 14.8 per cent over <strong>the</strong> previous year. The<br />
growth percentage <strong>of</strong> 2003 <strong>and</strong> is significant as it was achieved<br />
despite <strong>the</strong> fact that world over <strong>the</strong>re was a decl<strong>in</strong>e <strong>of</strong> 1.5 per cent <strong>in</strong><br />
tourist arrivals <strong>in</strong> 2003 while 2004 only registered a growth <strong>of</strong> 10.7<br />
per cent. Consequently foreign exchange earn<strong>in</strong>gs also recorded an<br />
unprecedented growth <strong>of</strong> about 38 per cent with receipts at 21828<br />
crores <strong>in</strong> 2004. In 2003 <strong>the</strong> receipt was 16429 corers with a growth <strong>of</strong><br />
15.7 percent over <strong>the</strong> previous years.
20<br />
The years 2003 <strong>and</strong> 2004 could be viewed as <strong>the</strong> resurgence <strong>of</strong><br />
<strong>in</strong>bound tourism for India after a relative slowdown period between<br />
1999 <strong>and</strong> 2002 where <strong>the</strong> percentage growth <strong>in</strong> foreign exchange<br />
earn<strong>in</strong>gs ranged from a low <strong>of</strong> m<strong>in</strong>us 1 per cent <strong>in</strong> 2002 to 9.9 percent<br />
<strong>in</strong> 2000. Accord<strong>in</strong>g to data compiled by <strong>the</strong> M<strong>in</strong>istry <strong>of</strong> <strong>Tourism</strong> (MoT),<br />
<strong>the</strong> average stay <strong>of</strong> a foreign tourist <strong>in</strong> India is 18 days <strong>and</strong> average<br />
spend is US$ 1,462. This is higher than <strong>the</strong> world average <strong>of</strong> US$ 850.<br />
Statistics show that India’s average per tourist foreign exchange<br />
earn<strong>in</strong>gs <strong>in</strong> ’05 was <strong>the</strong> highest <strong>in</strong> <strong>the</strong> sub-cont<strong>in</strong>ent <strong>and</strong> was also<br />
higher than many primarily tourism-dependent countries round <strong>the</strong><br />
world. <strong>Tourism</strong> <strong>in</strong>dustry is emerg<strong>in</strong>g as <strong>the</strong> top forex earner for <strong>the</strong><br />
Indian economy. Apart <strong>the</strong> Incredible India campaign, a greater focus<br />
<strong>and</strong> effort by <strong>the</strong> government <strong>in</strong> various areas like improv<strong>in</strong>g<br />
<strong>in</strong>frastructure, enhanc<strong>in</strong>g connectivity through augmentation <strong>of</strong> air<br />
seat capacity, emphasis on tapp<strong>in</strong>g newer markets etc. has resulted <strong>in</strong><br />
this upsw<strong>in</strong>g <strong>in</strong> tourist numbers <strong>and</strong> tourism receipts.<br />
THE ECOTOURIST AND ECOTOURISM<br />
A considerable amount <strong>of</strong> debate is found <strong>in</strong> <strong>the</strong> literature<br />
regard<strong>in</strong>g <strong>the</strong> def<strong>in</strong>ition <strong>of</strong> both ecotourist <strong>and</strong> ecotourism (Ashton<br />
1991; Stafford 1992). While def<strong>in</strong><strong>in</strong>g ecotourism has been <strong>the</strong> focus <strong>of</strong><br />
several recent articles (e.g., Blamey1997; Sirakaya, Sasidharan, <strong>and</strong><br />
sonmez 1999; Ross <strong>and</strong> Wall 1999), ecotourist def<strong>in</strong>itions usually<br />
have been discussed with<strong>in</strong> <strong>the</strong> doma<strong>in</strong> <strong>of</strong> ecotourism def<strong>in</strong>itions (e.g.,<br />
Ceballos-Lascura<strong>in</strong> 1987; Eagles 1992). One could th<strong>in</strong>k <strong>of</strong> <strong>the</strong>se<br />
def<strong>in</strong>itions as rang<strong>in</strong>g from practial <strong>and</strong> <strong>of</strong>ten behavioral to normative<br />
<strong>and</strong> ideological. At one end <strong>of</strong> <strong>the</strong> def<strong>in</strong>itional spectrum are simple<br />
equations <strong>of</strong> ecotourism to nature-oriented travel (e.g., Boo 1990;<br />
Luzar et al. 1998). This def<strong>in</strong>ition <strong>of</strong> <strong>the</strong> ecotourist is, <strong>the</strong>n, anyone<br />
who engages <strong>in</strong> nature-oriented travel. Mov<strong>in</strong>g along <strong>the</strong> spectrum,<br />
one f<strong>in</strong>ds <strong>the</strong> popular work<strong>in</strong>g def<strong>in</strong>itions <strong>of</strong> Eagles (1992), <strong>in</strong> which<br />
ecotourism is said to be “centered around leisure travel to observe <strong>and</strong><br />
experience nature,” <strong>and</strong> <strong>the</strong> ecotourist “describes a specific travel
21<br />
market … characterized as be<strong>in</strong>g composed <strong>of</strong> those who select…<br />
nature oriented experiences <strong>in</strong> prist<strong>in</strong>e natural environments” (p.3).<br />
Ano<strong>the</strong>r two sets <strong>of</strong> ecotourism def<strong>in</strong>itions advocate perspectives <strong>of</strong><br />
tourism providers (e.g., Boo 1991; Wight 1993) or susta<strong>in</strong>ability <strong>of</strong> <strong>the</strong><br />
system (e.g., Butler 1992, cited <strong>in</strong> Ballant<strong>in</strong>e <strong>and</strong> Eagles 1994) <strong>and</strong><br />
<strong>of</strong>fer prescriptives as to how to contribute to conservation or achieve<br />
susta<strong>in</strong>ability. While <strong>the</strong>re is a segment <strong>of</strong> <strong>the</strong> ecotourism market that<br />
may consider <strong>the</strong> economic <strong>and</strong> environmental impacts <strong>of</strong> its holiday<br />
experience on <strong>the</strong> local environment, <strong>the</strong> majority <strong>of</strong> <strong>in</strong>dividuals focus<br />
more on <strong>the</strong>ir <strong>in</strong>terests, experiences, <strong>and</strong> learn<strong>in</strong>g.<br />
Ceballos-Lascura<strong>in</strong> (1990) provided one <strong>of</strong> <strong>the</strong> most<br />
comprehensive consumer-centered def<strong>in</strong>itions. He argued,<br />
We may def<strong>in</strong>e ecotourism as that segment <strong>of</strong> tourism that<br />
<strong>in</strong>volves travel<strong>in</strong>g to relatively undisturbed or uncontam<strong>in</strong>ated<br />
natural areas with <strong>the</strong> specific objective <strong>of</strong> admir<strong>in</strong>g, study<strong>in</strong>g,<br />
<strong>and</strong> enjoy<strong>in</strong>g <strong>the</strong> scenery <strong>and</strong> its wild plants <strong>and</strong> animals, as<br />
well as any exist<strong>in</strong>g cultural features (both past <strong>and</strong> present)<br />
found <strong>in</strong> <strong>the</strong>se areas.(p.25)<br />
Accord<strong>in</strong>g to Ceballos-Lascura<strong>in</strong>,<br />
The person who practices ecotourism has <strong>the</strong> opportunity<br />
<strong>of</strong> immers<strong>in</strong>g him or herself <strong>in</strong> nature <strong>in</strong> a way that most people<br />
cannot enjoy <strong>in</strong> <strong>the</strong>ir rout<strong>in</strong>e, urban existences. This person will<br />
eventually acquire an awareness <strong>and</strong> knowledge <strong>of</strong> <strong>the</strong> natural<br />
environment, toge<strong>the</strong>r with is cultural aspects, that will convert<br />
him or her <strong>in</strong>to somebody keeny <strong>in</strong>volved <strong>in</strong> conservation issues.<br />
(P.25)<br />
We recognize <strong>the</strong> role <strong>of</strong> experienc<strong>in</strong>g nature <strong>in</strong> <strong>the</strong> <strong>in</strong>dividual’s<br />
development <strong>of</strong> an environmental “ethic” (c.f. <strong>the</strong> discussion by Bottrill<br />
<strong>and</strong> Pearce 1995) but also acknowledge that <strong>the</strong> orig<strong>in</strong>al <strong>in</strong>tent <strong>of</strong><br />
most tourists (subsequently categorized <strong>in</strong> research on ecotourism as
22<br />
ectourists) is primarily to observe <strong>and</strong> learn about nature. Some<br />
studies revealed that while tourists acknowledge susta<strong>in</strong>ability as a<br />
desirable factor, it appears that environmental impact has little<br />
<strong>in</strong>fluence on <strong>the</strong>ir choice <strong>of</strong> tourism product (Social Change Media<br />
1995). As McKercher (1993) stated, it is a mistake to assume that<br />
most ecotourists are anyth<strong>in</strong>g o<strong>the</strong>r than consumers, whose primary<br />
goal is <strong>the</strong> consumption <strong>of</strong> an ectourism experience. In summary, <strong>the</strong><br />
emphasis on nature has been <strong>the</strong> consistently common element <strong>of</strong> all<br />
reviewed def<strong>in</strong>itions.<br />
It should also be mentioned that <strong>in</strong> <strong>the</strong> Ceballos-Lascura<strong>in</strong><br />
(1990) def<strong>in</strong>ition is <strong>the</strong> ecotourist’s enjoyment <strong>of</strong> cultural features<br />
found <strong>in</strong> natural areas. General respect for culture <strong>and</strong> cultural<br />
artifacts <strong>and</strong> an appreciation for naturally occurr<strong>in</strong>g (not staged)<br />
cultural experiences is found <strong>in</strong> several discussions <strong>of</strong> ecotourism<br />
(Valent<strong>in</strong>e 1992; Figgis 1993). However, it appears that culture is not<br />
<strong>the</strong> basis <strong>of</strong> <strong>the</strong> ecotourism experience, nor is it <strong>the</strong> central focus.<br />
Studies that have <strong>in</strong>vestigated reasons for visit<strong>in</strong>g ecotourism<br />
dest<strong>in</strong>ations by ask<strong>in</strong>g respondents to list <strong>the</strong> reason for <strong>the</strong>ir visit<br />
(Lee <strong>and</strong> Senpenger1992).<br />
In conclusion, <strong>the</strong>re are at least three def<strong>in</strong>itional perspectives<br />
that can be taken <strong>in</strong> <strong>the</strong> study <strong>of</strong> ecotourism <strong>and</strong> ecotourists:<br />
(1) tourist centered, (2) tourism centered, <strong>and</strong> (3) “macro” or<br />
systems view. In <strong>the</strong> current research, we adopt <strong>the</strong> tourist’s view as<br />
a consumer. Fur<strong>the</strong>rmore, we see this tourist as best described as<br />
someone who, while <strong>in</strong>terested <strong>in</strong> culture <strong>and</strong> <strong>in</strong> protect<strong>in</strong>g <strong>the</strong><br />
environment, is primarily <strong>in</strong>terested <strong>in</strong> travel<strong>in</strong>g to experience <strong>and</strong><br />
learn about wilderness <strong>and</strong> undisturbed nature. This perhaps lessrestrictive<br />
(Buckley 1994) or m<strong>in</strong>imalist (Blamey 1997) def<strong>in</strong>ition<br />
enables its broad application across <strong>the</strong> spectrum <strong>of</strong> ecotourism<br />
experience. With this def<strong>in</strong>itional focus, we set about develop<strong>in</strong>g<br />
ecotourism <strong>in</strong>terests that would help us to identify those <strong>in</strong>dividuals<br />
who would most probably choose an ecotourism activity.
23<br />
One type <strong>of</strong> alternative tourism is natural area tourism which is<br />
tourism <strong>in</strong> natural sett<strong>in</strong>gs. Examples can <strong>in</strong>clude nature-based<br />
tourism, <strong>in</strong> which view<strong>in</strong>g nature is <strong>the</strong> primary objective, <strong>and</strong><br />
adventure tourism, <strong>in</strong> which <strong>the</strong> focus is on <strong>the</strong> activity, for example,<br />
white water raft<strong>in</strong>g or scuba div<strong>in</strong>g. <strong>Eco</strong>tourism is ano<strong>the</strong>r subset <strong>of</strong><br />
natural area <strong>and</strong> may comb<strong>in</strong>e elements <strong>of</strong> both nature-based tourism<br />
<strong>and</strong> adventure travel. However, it is also characterized by a number <strong>of</strong><br />
o<strong>the</strong>r feature-notably its educative element <strong>and</strong> conservation<br />
support<strong>in</strong>g practice (Valent<strong>in</strong>e 1993). The <strong>Eco</strong>tourism Society<br />
def<strong>in</strong>ition is that ‘<strong>Eco</strong>tourism is responsible travel to natural areas<br />
which conserves <strong>the</strong> environment <strong>and</strong> improves <strong>the</strong> welfare <strong>of</strong> local<br />
people’ (western 1993). The Australian def<strong>in</strong>ition <strong>of</strong> ecotourism is<br />
‘<strong>Eco</strong>tourism is nature-based tourism that <strong>in</strong>volves education <strong>and</strong><br />
<strong>in</strong>terpretation <strong>of</strong> <strong>the</strong> natural environment <strong>and</strong> is managed to be<br />
ecologically susta<strong>in</strong>able. The def<strong>in</strong>ition recognizes that ‘natural<br />
environment’ <strong>in</strong>cludes cultural components <strong>and</strong> that ‘ecologically<br />
susta<strong>in</strong>able’ <strong>in</strong>volves an appropriate return to <strong>the</strong> local community an<br />
long-term conservation <strong>of</strong> <strong>the</strong> resource (Australian Department <strong>of</strong><br />
<strong>Tourism</strong> 1994).<br />
<strong>Eco</strong>tourism may be fur<strong>the</strong>r described as hav<strong>in</strong>g a number <strong>of</strong><br />
essential characteristics <strong>and</strong> emerg<strong>in</strong>g styles. These elements comb<strong>in</strong>e<br />
to shape ecotourism <strong>in</strong> its present form.<br />
PRINCIPLES OF ECOTOURISM<br />
<strong>Eco</strong>tourism comprises a number <strong>of</strong> <strong>in</strong>terrelated components all<br />
<strong>of</strong> which should be present for au<strong>the</strong>ntic ecotourism to occur. There<br />
are five key pr<strong>in</strong>ciples which are fundamental to ecotourism.<br />
They are that ecotourism is nature-based, ecologically<br />
susta<strong>in</strong>able, environmentally educative, locally beneficial <strong>and</strong><br />
generates tourist satisfaction. The first characteristics are<br />
considered to be essential for a product to be considered ‘ecotourism’
24<br />
while <strong>the</strong> last two characteristics are viewed as be<strong>in</strong>g desirable for all<br />
forms <strong>of</strong> tourism.<br />
1.Nature-Based<br />
<strong>Eco</strong>tourism is based on <strong>the</strong> natural environment with a focus on<br />
its biological, physical <strong>and</strong> cultural features. <strong>Eco</strong>tourism occurs <strong>in</strong>,<br />
<strong>and</strong> depends on, a natural sett<strong>in</strong>g <strong>and</strong> may <strong>in</strong>clude cultural elements<br />
where <strong>the</strong>y occurs <strong>in</strong> a natural sett<strong>in</strong>g. The conservation <strong>of</strong> <strong>the</strong><br />
natural resource is essential to <strong>the</strong> plann<strong>in</strong>g, development <strong>and</strong><br />
management <strong>of</strong> ecotourism.<br />
2. <strong>Eco</strong>logically Susta<strong>in</strong>able<br />
All tourism should be susta<strong>in</strong>able-ecologically, socially <strong>and</strong><br />
environmentally. <strong>Eco</strong>tourism is ecologically susta<strong>in</strong>able tourism<br />
undertaken <strong>in</strong> a natural sett<strong>in</strong>g. The challenge to ecotourism <strong>in</strong> any<br />
country or region is to develop its tourism capacity <strong>and</strong> <strong>the</strong> quality <strong>of</strong><br />
its products without adversely affect<strong>in</strong>g <strong>the</strong> environment that<br />
ma<strong>in</strong>ta<strong>in</strong>s <strong>and</strong> nurtures it. This <strong>in</strong>volves ensur<strong>in</strong>g that <strong>the</strong> type,<br />
location <strong>and</strong> level <strong>of</strong> ecotourism use does not cause harm to natural<br />
areas.<br />
3. Environmentally educative<br />
The educative characteristic <strong>of</strong> ecotourism is a key element<br />
which dist<strong>in</strong>guishes it from o<strong>the</strong>r forms <strong>of</strong> nature-based tourism.<br />
Environmental education <strong>and</strong> <strong>in</strong>terpretation are important tools <strong>in</strong><br />
creat<strong>in</strong>g an enjoyable <strong>and</strong> mean<strong>in</strong>gful ecotourism experience.<br />
<strong>Eco</strong>tourism attracts people who wish to <strong>in</strong>teract with <strong>the</strong> environment<br />
<strong>in</strong> order to develop <strong>the</strong>ir knowledge, awareness <strong>and</strong> appreciation <strong>of</strong> it.<br />
By extension, ecotourism should ideally lead to positive action for <strong>the</strong><br />
environment b foster<strong>in</strong>g enhanced conservation awareness.
25<br />
<strong>Eco</strong>tourism education can <strong>in</strong>fluence tourist, community <strong>and</strong><br />
<strong>in</strong>dustry behaviour <strong>and</strong> assist <strong>in</strong> <strong>the</strong> longer term susta<strong>in</strong>ability <strong>of</strong><br />
tourist activity <strong>in</strong> natural areas. Education can also be useful as a<br />
management tool for natural areas. Interpretation helps tourists see<br />
<strong>the</strong> big picture regard<strong>in</strong>g <strong>the</strong> environment. It acknowledges <strong>the</strong><br />
natural <strong>and</strong> cultural values <strong>of</strong> <strong>the</strong> area visited as well as o<strong>the</strong>r issues<br />
such as resource management.<br />
4.Locally Beneficial<br />
The <strong>in</strong>volvement <strong>of</strong> local communities not only benefits <strong>the</strong><br />
community <strong>and</strong> <strong>the</strong> environment but also improves <strong>the</strong> quality <strong>of</strong> <strong>the</strong><br />
tourist experience. Local communities can become <strong>in</strong>volved <strong>in</strong><br />
ecotourism operations, <strong>and</strong> <strong>in</strong> <strong>the</strong> provision <strong>of</strong> knowledge, services,<br />
facilities <strong>and</strong> products. These benefits should outweigh <strong>the</strong> cost <strong>of</strong><br />
ecotourism to <strong>the</strong> host community <strong>and</strong> environment.<br />
<strong>Eco</strong>tourism can also generate <strong>in</strong>come for resource conservation<br />
management <strong>in</strong> addition to social <strong>and</strong> cultural benefits. The<br />
contribution may be f<strong>in</strong>ancial with a part <strong>of</strong> <strong>the</strong> cost <strong>of</strong> <strong>the</strong> tour<br />
help<strong>in</strong>g to subsidies a conservation project. Alternatively it could<br />
consist <strong>of</strong> practical help <strong>in</strong> <strong>the</strong> field with <strong>the</strong> tourists be<strong>in</strong>g <strong>in</strong>volved <strong>in</strong><br />
environmental data collection <strong>and</strong>/or analysis.<br />
5. Tourist Satisfaction<br />
Satisfaction <strong>of</strong> visitors with <strong>the</strong> ecotourism experience is<br />
essential to long term viability <strong>of</strong> <strong>the</strong> ecotourism <strong>in</strong>dustry. Included <strong>in</strong><br />
this concept is <strong>the</strong> importance <strong>of</strong> importance <strong>of</strong> visitor safety <strong>in</strong> regard<br />
to political stability. Information provided about ecotourism<br />
opportunities should accurately represent <strong>the</strong> opportunities <strong>of</strong>fered at<br />
particular ecotourism dest<strong>in</strong>ations. The ecotourism experience should<br />
match or exceed <strong>the</strong> realistic expectations <strong>of</strong> <strong>the</strong> visitor. Client<br />
services <strong>and</strong> satisfaction should be second only to <strong>the</strong> conservation<br />
<strong>and</strong> protection <strong>of</strong> what <strong>the</strong>y visit.
26<br />
EMERGING STYLES OF ECOTOURISM<br />
In plann<strong>in</strong>g <strong>and</strong> management <strong>of</strong> ecotourism it is also important to<br />
be aware <strong>of</strong> a number <strong>of</strong> different styles <strong>of</strong> ecotourism <strong>the</strong>y may vary<br />
considerably <strong>in</strong> regard to a range <strong>of</strong> factors <strong>in</strong>clud<strong>in</strong>g:<br />
<strong>the</strong> types <strong>of</strong> natural sett<strong>in</strong>gs <strong>the</strong>y require<br />
<strong>the</strong> extent <strong>of</strong> direct contact <strong>and</strong> <strong>in</strong>volvement with <strong>the</strong> natural<br />
environment,<br />
<strong>the</strong> group sizes <strong>in</strong>volved, <strong>Eco</strong>tourism Concepts Characteristics<br />
<strong>the</strong> use <strong>and</strong> extent <strong>of</strong> personal <strong>in</strong>teraction with tour guides,<br />
<strong>the</strong> reliance on mechanized means <strong>of</strong> transport <strong>and</strong> support<strong>in</strong>g<br />
<strong>in</strong>frastructure, <strong>and</strong><br />
<strong>the</strong> type <strong>of</strong> visitor satisfaction <strong>and</strong> experience realised.<br />
In Australia <strong>the</strong> Queensl<strong>and</strong> <strong>Eco</strong>tourism Plan identified three broad<br />
styles <strong>of</strong> ecotourism (ETM Mitchell Cotter 1995). They <strong>in</strong>clude<br />
Frontier <strong>Eco</strong>tourism, Small Group <strong>Eco</strong>tourism <strong>and</strong> Popular<br />
<strong>Eco</strong>tourism.<br />
1. Frontier <strong>Eco</strong>tourism<br />
Frontier <strong>Eco</strong>tourism <strong>in</strong>volves <strong>in</strong>dividuals or small groups <strong>of</strong><br />
generally ten or less people who utilize non-motorised forms <strong>of</strong><br />
transport (eg. Walk<strong>in</strong>g or canoe<strong>in</strong>g) to visit relatively remote <strong>and</strong><br />
lightly used natural areas. Visitors are generally very self-reliant <strong>and</strong><br />
have few dem<strong>and</strong>s for support<strong>in</strong>g services <strong>and</strong> <strong>in</strong>frastructure. There<br />
is a very special <strong>and</strong> unusual ‘first-h<strong>and</strong>’ experience that <strong>of</strong>ten<br />
requires a high degree <strong>of</strong> challenge <strong>and</strong> some knowledge <strong>of</strong> outdoor<br />
survival skills. Examples <strong>in</strong>clude trekk<strong>in</strong>g, raft<strong>in</strong>g.<br />
2. Small Group <strong>Eco</strong>tourism<br />
This type <strong>of</strong> ecotourism <strong>in</strong>volves <strong>in</strong>dividuals or relatively small<br />
groups (approximately 15 or less) who utilize motorized forms <strong>of</strong><br />
transport (eg. Four-wheel-drive) (4WD) vehicle or small boat to visit
27<br />
areas <strong>of</strong> special <strong>in</strong>terest which are generally ‘<strong>of</strong>f <strong>the</strong> beaten track’.<br />
This type <strong>of</strong> ecotourism operation may <strong>in</strong>volve moderately high levels<br />
<strong>of</strong> challenge <strong>and</strong> self-reliance but is generally suitable for participants<br />
from a wide variety <strong>of</strong> age groups who do not necessarily require any<br />
special outdoor skills.<br />
3. Popular <strong>Eco</strong>tourism<br />
This type <strong>of</strong> ecotourism <strong>in</strong>volves <strong>the</strong> transport <strong>of</strong> larger numbers<br />
<strong>of</strong> visitors to, through or across a country’s best known <strong>and</strong> most<br />
popular natural attractions. It relies on high-capacity mechanized<br />
forms <strong>of</strong> transport such as buses or large boats. There are low<br />
requirements for self-reliance <strong>and</strong> <strong>the</strong> degree <strong>of</strong> challenge is generally<br />
low. There may be substantial requirements for support<strong>in</strong>g<br />
<strong>in</strong>frastructure <strong>and</strong> services (eg. Visitor centres, food <strong>and</strong> dr<strong>in</strong>k outlets,<br />
boardwalks <strong>and</strong> toilets). This style <strong>of</strong> ecotourism is available to all<br />
visitors irrespective <strong>of</strong> age or physical capability.<br />
There are also o<strong>the</strong>r tourist activities which are closely related<br />
to <strong>the</strong> ecotourism but are not with<strong>in</strong> <strong>the</strong> strict def<strong>in</strong>ition <strong>of</strong><br />
ecotourism. Examples <strong>of</strong> such activities <strong>in</strong>clude aquaria, botanical<br />
gardens, zoos which displays native fauna, <strong>and</strong> visitor centres <strong>and</strong><br />
displays <strong>of</strong> native flora <strong>and</strong> fauna <strong>in</strong> locations which are remote from<br />
<strong>the</strong>ir natural sett<strong>in</strong>g. While all <strong>of</strong> <strong>the</strong>se examples can have substantial<br />
educational <strong>and</strong> <strong>in</strong>terpretive components <strong>and</strong> similar objectives to<br />
ecotourism, <strong>the</strong>y do not occur <strong>in</strong> <strong>and</strong> depend on a natural sett<strong>in</strong>g <strong>and</strong><br />
are <strong>the</strong>refore not exclusively <strong>the</strong> subject <strong>of</strong> ecotourism.<br />
ECOTOURISM IN INDIA<br />
In <strong>the</strong> last twenty years India has opened its doors to<br />
<strong>in</strong>ternational visitors <strong>and</strong> is now foster<strong>in</strong>g tourism largely to ga<strong>in</strong> an<br />
<strong>in</strong>crease <strong>in</strong> foreign earn<strong>in</strong>gs to help its economy. In 1996, 2.2m<br />
<strong>in</strong>ternational tourists visited <strong>the</strong> country, an <strong>in</strong>crease <strong>of</strong> 12.6% on <strong>the</strong><br />
previous year. However, India’s tourism <strong>in</strong>frastructure is barely
28<br />
keep<strong>in</strong>g pace with <strong>the</strong> <strong>in</strong>dustry <strong>in</strong>crease <strong>and</strong> problems are evident <strong>in</strong><br />
<strong>the</strong> accommodation, transport <strong>and</strong> personnel sectors. In addition<br />
India has real problems with environmental pollution <strong>and</strong> tourist<br />
pressures caus<strong>in</strong>g substantial damages to its natural treasures<br />
(Gadgil <strong>and</strong> Guha 1994), wildlife (Bolton 1994), historic sites (S<strong>in</strong>gh<br />
1991) <strong>and</strong> cultural relics (Verma 1996).<br />
The case <strong>of</strong> susta<strong>in</strong>able development has already been put<br />
before India (Roy, Tisdell & Sen 1995). The authors advocate <strong>the</strong><br />
adoption <strong>of</strong> G<strong>and</strong>hian plann<strong>in</strong>g with its emphasis on small-scale<br />
developments at <strong>the</strong> village level be<strong>in</strong>g <strong>in</strong> harmony with <strong>the</strong> natural<br />
environment. By extension this susta<strong>in</strong>able approach is exactly what<br />
is needed for Indian tourism developments <strong>in</strong> environmentally<br />
sensitive areas as advocated by S<strong>in</strong>gh & Kaur (1985), Dowl<strong>in</strong>g (1990)<br />
<strong>and</strong> S<strong>in</strong>gh (In Press) <strong>and</strong> illustrated <strong>in</strong> <strong>the</strong> case <strong>of</strong> Tamil Nadu (Hyma<br />
<strong>and</strong> Wall 1979, Inbakaram <strong>and</strong> Kumaran 1995).<br />
Ano<strong>the</strong>r example is <strong>the</strong> Adventures Wilderness School <strong>in</strong><br />
Rajaj<strong>in</strong>agar, Bangalore. The school runs small group ecotours <strong>in</strong>to<br />
<strong>the</strong> ra<strong>in</strong>forest <strong>of</strong> <strong>the</strong> Western Ghats <strong>in</strong> which foreigners learn about<br />
<strong>the</strong> forest <strong>and</strong> its tribal villages (Cutter 1995). O<strong>the</strong>r examples <strong>in</strong>clude<br />
<strong>the</strong> development <strong>of</strong> designated tour<strong>in</strong>g circuits which have been<br />
established by <strong>the</strong> Department <strong>of</strong> <strong>Tourism</strong> <strong>in</strong> Rajasthan, Himachal<br />
Pradesh <strong>and</strong> Kerala (know India Newsletter 1996). Many <strong>of</strong> <strong>the</strong><br />
circuits <strong>in</strong>clude a strong focus on wildlife <strong>and</strong> adventure travel <strong>and</strong><br />
could be fur<strong>the</strong>r <strong>in</strong>fused with an ecotourism content. By extension,<br />
<strong>the</strong> National <strong>Tourism</strong> Awards which <strong>in</strong>clude <strong>the</strong> ‘Best ma<strong>in</strong>ta<strong>in</strong>ed<br />
tourism-friendly wildlife sanctuary’ could be exp<strong>and</strong>ed to <strong>in</strong>clude a<br />
general Environmental Category to recognise ecotourism <strong>and</strong> naturebased-tours,<br />
attractions <strong>and</strong> accommodation.<br />
The future <strong>of</strong> Indian tourism is now at a critical stage. To<br />
address this problem it is suggested that India’s flirtation with mass<br />
tourism may be better refocused <strong>and</strong> directed towards susta<strong>in</strong>able
29<br />
tourism. Strong elements <strong>in</strong> support <strong>of</strong> this approach <strong>in</strong>clude India’s<br />
many natural <strong>and</strong> cultural attractions, its unique blend <strong>of</strong> natural <strong>and</strong><br />
cultural environments, <strong>and</strong> its expertise <strong>in</strong> organised small group<br />
package tours. Adopt<strong>in</strong>g this approach should help India to achieve<br />
its conservation <strong>and</strong> tourism goals <strong>in</strong> a planned <strong>and</strong> susta<strong>in</strong>able<br />
manner <strong>and</strong> learn from o<strong>the</strong>r Asian countries such as Thail<strong>and</strong> which<br />
already has a National <strong>Eco</strong>tourism Plan (TAT 1995, Dowl<strong>in</strong>g 1996).<br />
Ano<strong>the</strong>r key for India to achieve susta<strong>in</strong>able ecotourism development<br />
will be for it to become <strong>in</strong>volved <strong>in</strong> <strong>the</strong> Indian Ocean <strong>Tourism</strong><br />
Organisation (IOTO). The organization comprises a regional travel<br />
<strong>in</strong>dustry body open to all nations whose pr<strong>in</strong>cipal l<strong>and</strong> mass touches,<br />
or is surrounded by, <strong>the</strong> India Ocean. It <strong>in</strong>cludes <strong>the</strong> countries <strong>of</strong><br />
south Asia, east Africa, Australia <strong>and</strong> <strong>the</strong> isl<strong>and</strong> nations <strong>of</strong> <strong>the</strong> Indian<br />
Ocean such as Maldives, Mauritius <strong>and</strong> Seychelles.<br />
The mission <strong>of</strong> IOTO is to enhance regional cooperation <strong>and</strong><br />
underst<strong>and</strong><strong>in</strong>g through susta<strong>in</strong>able tourism (Dowl<strong>in</strong>g 1995). The<br />
approach <strong>of</strong> IOTO will be to complement <strong>and</strong> add value to <strong>the</strong><br />
strategies <strong>and</strong> activities <strong>of</strong> public <strong>and</strong> private sector tourism<br />
organisations around <strong>the</strong> Indian Ocean positively position<strong>in</strong>g <strong>and</strong><br />
market<strong>in</strong>g <strong>the</strong> Indian Ocean Region as a unique tourism dest<strong>in</strong>ation<br />
area.<br />
It also aims to facilitate cooperation <strong>and</strong> coord<strong>in</strong>ation among<br />
IOTO dest<strong>in</strong>ations <strong>and</strong> members, promote <strong>the</strong> expansion <strong>of</strong><br />
appropriate transportation services <strong>and</strong> facilities’ to <strong>and</strong> with<strong>in</strong> <strong>the</strong><br />
Indian Ocean Region, <strong>and</strong> liaise with governments to reduce barriers<br />
to travel. The organization also <strong>in</strong>tends to encourage improved service<br />
st<strong>and</strong>ards, quality visitor experiences <strong>and</strong> sound environmental<br />
tourism practices which benefit local communities.<br />
Ano<strong>the</strong>r key aspect ecotourism development <strong>in</strong> India is to foster<br />
susta<strong>in</strong>able development plann<strong>in</strong>g pr<strong>in</strong>ciples such as that advocated<br />
by <strong>the</strong> Environmentally Based <strong>Tourism</strong> Development Plann<strong>in</strong>g Model
30<br />
(Dowl<strong>in</strong>g 1993). This will assist <strong>the</strong> plann<strong>in</strong>g <strong>of</strong> regions so that a<br />
balance is ma<strong>in</strong>ta<strong>in</strong>ed among <strong>the</strong> natural, social, cultural <strong>and</strong><br />
economic environments. Elements <strong>of</strong> this k<strong>in</strong>d <strong>of</strong> approach have<br />
already been <strong>in</strong>cluded <strong>in</strong> <strong>the</strong> regional tourism plan for Goa (World<br />
<strong>Tourism</strong> Organization 1994).<br />
Benefits <strong>and</strong> Risks <strong>of</strong> <strong>Eco</strong>tourism<br />
How is ecotourism different from o<strong>the</strong>r tourism, <strong>and</strong> why should<br />
conservationists be <strong>in</strong>terested <strong>in</strong> it? In its <strong>the</strong>oretical ideal, nature<br />
tourism serves local, national, <strong>and</strong> <strong>in</strong>ternational objectives:<br />
<strong>in</strong>creases <strong>in</strong>come <strong>and</strong> employment;<br />
generates foreign exchange;<br />
encourages dispersed rural development;<br />
stimulates rural <strong>in</strong>frastructure development;<br />
provides funds for natural resource conservation;<br />
builds political support for nature conservation;<br />
<strong>in</strong>creases awareness <strong>of</strong> environmental issues;<br />
attracts desirable clients.<br />
That is <strong>the</strong> <strong>the</strong>oretical ideal. There also are, <strong>of</strong> course, many risks <strong>and</strong><br />
constra<strong>in</strong>ts related to ecotourism development:<br />
Environmental degradation;<br />
Cultural “pollution”;<br />
Social tensions <strong>and</strong> disruptions;<br />
“runaway” development;<br />
economic leakages <strong>and</strong> distortions;<br />
seasonal <strong>and</strong> cyclical trends;<br />
Sensitivity to terrorism, <strong>in</strong>stability, <strong>and</strong> chang<strong>in</strong>g consumer<br />
tastes.
31<br />
Clearly, ecotourism is far from be<strong>in</strong>g a panacea for economic<br />
development <strong>and</strong> environmental protection. But <strong>in</strong> some places,<br />
under well-managed conditions, it appears that it can make<br />
significant contributions.<br />
Stakeholders <strong>in</strong> <strong>Eco</strong>tourism Development<br />
Tourists:<br />
Local l<strong>and</strong>owners <strong>and</strong> Users:<br />
Government Agencies:<br />
<strong>Tourism</strong> Authorities:<br />
Resource Management Agencies:<br />
Agencies Responsible for <strong>in</strong>frastructure:<br />
Plann<strong>in</strong>g <strong>and</strong> F<strong>in</strong>ance M<strong>in</strong>isters:<br />
Tour Operators:<br />
Investors <strong>and</strong> Concessionaires:<br />
NGOs<br />
Development Assistance Agencies <strong>and</strong> Donors:<br />
Pr<strong>in</strong>ciples for Successful <strong>Eco</strong>tourism Development<br />
• Pr<strong>in</strong>ciple 1. Objectively assess <strong>the</strong> <strong>potential</strong> for ecotourism.<br />
• Pr<strong>in</strong>ciple 2. Identify<strong>in</strong>g <strong>potential</strong> conflicts<br />
• Pr<strong>in</strong>ciple 3. Involve local residents]<br />
• Pr<strong>in</strong>ciple 4. Determ<strong>in</strong>e Objectives<br />
• Pr<strong>in</strong>ciple 5. Develop national <strong>and</strong> local tourism strategies <strong>and</strong><br />
policies<br />
• Pr<strong>in</strong>ciple 6. Develop environmentally sound <strong>in</strong>frastructure<br />
• Pr<strong>in</strong>ciple 7. Provide adequate tra<strong>in</strong><strong>in</strong>g<br />
• Pr<strong>in</strong>ciple 8. Promote <strong>and</strong> market <strong>the</strong> ecotourism product<br />
• Pr<strong>in</strong>ciple 9. Protect <strong>the</strong> resource base<br />
• Pr<strong>in</strong>ciple 10. Protect <strong>the</strong> tourists.
32<br />
CONCLUSION<br />
Therefore, ecotourism can also act as an exemplar for o<strong>the</strong>r<br />
forms <strong>of</strong> environmentally responsible tourism Promot<strong>in</strong>g best practice<br />
<strong>in</strong> plann<strong>in</strong>g, design, management <strong>and</strong> operation. Any regional<br />
ecotourism development strategy should capture this vision by<br />
<strong>in</strong>corporat<strong>in</strong>g <strong>the</strong> follow<strong>in</strong>g key elements:<br />
<strong>Eco</strong>tourism is dependant on <strong>the</strong> natural environment<br />
<strong>Eco</strong>tourism is part <strong>of</strong> <strong>the</strong> tourism <strong>in</strong>dustry<br />
<strong>Eco</strong>tourism can be on environmental exemplar for o<strong>the</strong>r forms<br />
<strong>of</strong> tourism, <strong>and</strong><br />
F<strong>in</strong>ally <strong>Eco</strong>tourism enhances awareness <strong>and</strong> appreciation <strong>of</strong> <strong>the</strong><br />
natural environment.<br />
The report consists <strong>of</strong> n<strong>in</strong>e Chapters. The first chapter describes<br />
<strong>the</strong> def<strong>in</strong>ition <strong>of</strong> eco-tourism as Introduction .The second chapter<br />
expla<strong>in</strong>s <strong>the</strong> methodology <strong>of</strong> <strong>the</strong> study. The third one presents <strong>the</strong><br />
relationship between tourism <strong>and</strong> environment <strong>and</strong> <strong>the</strong> fourth chapter<br />
expla<strong>in</strong>s tourism impact on physical <strong>and</strong> socio-cultural environment<br />
<strong>and</strong> <strong>the</strong> fifth chapter expla<strong>in</strong>s <strong>the</strong> use <strong>of</strong> plann<strong>in</strong>g <strong>and</strong> development <strong>of</strong><br />
a new eco-friendly dest<strong>in</strong>ation. The sixth chapter expla<strong>in</strong>s about waste<br />
management <strong>in</strong> a tourism dest<strong>in</strong>ation. The seventh chapter analyses<br />
about swot analysis <strong>of</strong> Pondicherry. The eighth chapter discuss about<br />
eco-tourism <strong>potential</strong> assessment at Puducherry, Karaikal, Mahe<br />
Yanam with <strong>the</strong> f<strong>in</strong>al chapter giv<strong>in</strong>g conclusions <strong>and</strong><br />
recommendations to improve eco-tourism.
33<br />
CHAPTER – II<br />
Methodology<br />
Rationale <strong>of</strong> <strong>the</strong> Study<br />
The consideration <strong>of</strong> <strong>the</strong> proximity <strong>and</strong> as a develop<strong>in</strong>g<br />
dest<strong>in</strong>ations, have promoted to select <strong>the</strong> Puducherry for <strong>the</strong> study.<br />
Puducherry has been averag<strong>in</strong>g as an eco-tourism dest<strong>in</strong>ations, with<br />
back – water lakes (Chunambar lake, Ousteri lake, Bahour lake,<br />
promenade coastal beach, resorts etc.,) Thus Puducherry provides <strong>the</strong><br />
suitable geographical <strong>and</strong> environmental sett<strong>in</strong>g for <strong>the</strong> proposed<br />
study <strong>of</strong> eco-tourism <strong>potential</strong>.<br />
Likely benefits <strong>of</strong> <strong>the</strong> project:-<br />
As <strong>the</strong> environment is divided <strong>in</strong>to three types; natural, built<br />
<strong>and</strong> cultural environmental, <strong>the</strong> effects <strong>of</strong> tourism development on <strong>the</strong><br />
environment are also sought to be studied under <strong>the</strong> above three<br />
classifications.<br />
The natural environment <strong>in</strong>cludes, air, water, flora, fauna, soil,<br />
natural l<strong>and</strong>scape <strong>and</strong> climate.<br />
The built environment encompasses urban fabric, build<strong>in</strong>gs,<br />
monuments <strong>in</strong>frastructure, parks, l<strong>and</strong>scapes <strong>and</strong> open – spaces.<br />
The cultural environment <strong>in</strong>cludes values, beliefs, moral,<br />
behavioural arts <strong>and</strong> history <strong>of</strong> communities.<br />
Fur<strong>the</strong>r <strong>the</strong> importance <strong>of</strong> <strong>the</strong> present study lies <strong>in</strong> <strong>the</strong><br />
follow<strong>in</strong>g.
34<br />
1. The Study will benefit policy makers to identify <strong>and</strong> underst<strong>and</strong><br />
<strong>the</strong> problems <strong>and</strong> constra<strong>in</strong>ts which cause to attract more<br />
tourists to <strong>the</strong> state.<br />
2. The study is a modest approach to leng<strong>the</strong>n <strong>the</strong> stay <strong>of</strong> tourists,<br />
<strong>and</strong> to <strong>in</strong>crease socio-economic contribution <strong>of</strong> <strong>the</strong> state.<br />
3. It also study’s about various stakeholders (Tourists,<br />
Government agencies, <strong>Tourism</strong> authorities, Tour operators,<br />
etc.,) <strong>in</strong> ecotourism development<br />
Objectives <strong>of</strong> <strong>the</strong> Project<br />
The Present study attempted to analyse <strong>the</strong> <strong>potential</strong> <strong>and</strong><br />
<strong>usefulness</strong> <strong>of</strong> eco-tourism <strong>in</strong> <strong>the</strong> state by specially focus<strong>in</strong>g on <strong>the</strong><br />
follow<strong>in</strong>g objectives.<br />
(i) To analysis socio-economic contribution <strong>of</strong> tourism <strong>in</strong> <strong>the</strong><br />
study areas.<br />
(ii) To study ecotourism <strong>potential</strong> <strong>and</strong> tourist’s perception <strong>in</strong><br />
<strong>the</strong> study area.<br />
(iii) To study <strong>the</strong> relationships between environment <strong>and</strong><br />
ecotourism development.<br />
(iv) To suggest policy options for harness<strong>in</strong>g tourism <strong>potential</strong><br />
<strong>of</strong> <strong>the</strong> state.<br />
Research Design<br />
The research design is descriptive <strong>in</strong> nature. It describes <strong>the</strong><br />
<strong>potential</strong> <strong>and</strong> <strong>usefulness</strong> <strong>of</strong> ecotourism <strong>in</strong> Puducherry . The study<br />
explores <strong>the</strong> eco-tourism <strong>of</strong> Puducherry <strong>and</strong> explores various aspects<br />
<strong>of</strong> <strong>the</strong> tourists both domestic <strong>and</strong> Internationals like <strong>the</strong> use <strong>of</strong> <strong>the</strong><br />
tourists resources by <strong>the</strong>m like beaches, lakes, <strong>and</strong> utilisation <strong>of</strong><br />
various o<strong>the</strong>r tourism products. Swot analysis also presented <strong>in</strong><br />
detail.<br />
Tool for Data Collection
35<br />
Tool adm<strong>in</strong>istered for collection <strong>of</strong> data <strong>in</strong> a structured <strong>in</strong>terview<br />
schedule which conta<strong>in</strong>ed questions about details, use <strong>of</strong> tourists<br />
resources, tourist expenditure, accommodation status problems faced<br />
by <strong>the</strong> tourists, which <strong>in</strong>cludes transport, facilities etc.,<br />
Method <strong>of</strong> Data Collection<br />
The Study is based both on primary <strong>and</strong> secondary data.<br />
The primary data for <strong>the</strong> study was collected by conduct<strong>in</strong>g<br />
surveys among <strong>the</strong> tourists with <strong>the</strong> help <strong>of</strong> <strong>the</strong> us<strong>in</strong>g<br />
structured questionnaires <strong>and</strong> <strong>in</strong>terview schedules.<br />
<br />
Necessary <strong>in</strong>formation’s were obta<strong>in</strong>ed from <strong>the</strong> Department<br />
<strong>of</strong> <strong>Tourism</strong>, Non-Governmental organisations, Hotels, Travel<br />
agencies <strong>and</strong> Tour operators , Universities <strong>and</strong> College<br />
libraries etc., were visited <strong>and</strong> relevant <strong>in</strong>formation’s were<br />
collected. The Department <strong>of</strong> <strong>Eco</strong>nomic <strong>and</strong> Statistics<br />
records were referred for materials on Puducherry Statistics<br />
report. Secondary data’s also obta<strong>in</strong>ed from sources like<br />
Government publications, Government departments, etc.,<br />
<strong>and</strong> o<strong>the</strong>r agencies <strong>in</strong> <strong>the</strong> field <strong>of</strong> tourism also used.
36<br />
CHAPTER-III<br />
TOURISM AND THE ENVIRONMENT<br />
The literature on assessment <strong>of</strong> economic impact <strong>of</strong> tourism<br />
highlights a number <strong>of</strong> success stories on ga<strong>in</strong>s on account <strong>of</strong><br />
<strong>in</strong>creased employment opportunities, foreign exchange earn<strong>in</strong>gs,<br />
<strong>in</strong>come multiplier effects <strong>and</strong> tax revenue. Attraction <strong>of</strong> <strong>the</strong>se benefits<br />
comb<strong>in</strong>ed with search for eng<strong>in</strong>e <strong>of</strong> development led to <strong>the</strong> idea <strong>of</strong><br />
tourism development be<strong>in</strong>g sold as a pa<strong>in</strong>less remedy for numerous<br />
social <strong>and</strong> economic ills, to <strong>the</strong> develop<strong>in</strong>g countries. This led to an<br />
<strong>in</strong>discrim<strong>in</strong>ate <strong>and</strong> unplanned growth <strong>of</strong> tourism <strong>in</strong>frastructure <strong>in</strong><br />
many countries <strong>and</strong> soon <strong>the</strong> negative effects <strong>in</strong> <strong>the</strong> form <strong>of</strong> social <strong>and</strong><br />
environmental degradation started outpour<strong>in</strong>g, resultantly <strong>the</strong> last<br />
two decades have witnessed a grow<strong>in</strong>g <strong>in</strong>terest <strong>in</strong> <strong>the</strong> relationship<br />
between tourism development <strong>and</strong> <strong>the</strong> environmental quality. The<br />
<strong>in</strong>terest is driven by a number <strong>of</strong> factors <strong>in</strong>clud<strong>in</strong>g <strong>the</strong> rapid growth <strong>in</strong><br />
tourism activity around <strong>the</strong> world <strong>and</strong> an enhanced awareness <strong>of</strong><br />
<strong>the</strong>se negative impacts <strong>of</strong> mass tourism on <strong>the</strong> environment.<br />
This chapter is dedicated to <strong>the</strong> study <strong>of</strong> tourism <strong>and</strong><br />
environment relationship. Start<strong>in</strong>g with def<strong>in</strong>ition <strong>of</strong> <strong>the</strong> environment,<br />
its constituents <strong>and</strong> positive effects <strong>of</strong> tourism on <strong>the</strong> environment we<br />
will look <strong>in</strong>to <strong>the</strong> environmental effects unplanned <strong>and</strong> large-scale<br />
tourism development. As <strong>the</strong> environment is divided <strong>in</strong>to three types;<br />
natural, built <strong>and</strong> cultural environment, <strong>the</strong> effects <strong>of</strong> tourism<br />
development on <strong>the</strong> environment are also sought to be studied under<br />
<strong>the</strong> above three classifications. The chapter concludes with <strong>the</strong><br />
argument that <strong>in</strong> view <strong>of</strong> <strong>the</strong> positive <strong>and</strong> negative impacts <strong>of</strong> tourism<br />
development, <strong>the</strong> tourism management approaches ga<strong>in</strong> importance.
37<br />
Def<strong>in</strong><strong>in</strong>g <strong>the</strong> Environment<br />
Environment is mostly considered under three head<strong>in</strong>gs;<br />
physical or abiotic, biological, <strong>and</strong> socio-economic. In more simplistic<br />
way, <strong>the</strong> environment is considered under classification <strong>of</strong> natural,<br />
built, <strong>and</strong> cultural. For <strong>the</strong> purposes <strong>of</strong> this book, <strong>the</strong> classification <strong>of</strong><br />
natural, built <strong>and</strong> cultural, environment has been adopted. This<br />
categorisation closely relates to <strong>the</strong> typology utilised to describe <strong>the</strong><br />
environmental assets that attract tourists, <strong>and</strong> provides a simple<br />
framework for <strong>the</strong> analysis <strong>of</strong> tourism impacts. The natural<br />
environment <strong>in</strong>cludes air, water, flora, fauna, soil, natural l<strong>and</strong>scape<br />
<strong>and</strong> climate. The built environment encompasses urban fabric,<br />
build<strong>in</strong>gs monuments, <strong>in</strong>frastructure, parks, l<strong>and</strong>scapes <strong>and</strong> open<br />
spaces. The cultural environment <strong>in</strong>cludes values, beliefs, moral,<br />
behaviour, arts <strong>and</strong> history <strong>of</strong> communities.<br />
Before gett<strong>in</strong>g <strong>in</strong>to <strong>the</strong> analysis <strong>of</strong> <strong>the</strong> nature <strong>of</strong> environmental<br />
effects caused by tourism it is appropriate to analyse <strong>the</strong> natural <strong>of</strong><br />
environmental problems. Environmental problems can be <strong>of</strong> many<br />
types. Fundamentally <strong>the</strong> environmental problem can be classified<br />
<strong>in</strong>to two types; resource depletion problems, <strong>and</strong> pollution problems.<br />
The former is aga<strong>in</strong> classified <strong>in</strong>to two type’s renewable <strong>and</strong> non<br />
renewable resources. The examples <strong>of</strong> problems with <strong>the</strong> use <strong>of</strong><br />
renewable resources can be depletion <strong>of</strong> renewable resources such as<br />
forests, fisheries <strong>and</strong> biodiversity. The non-renewable resources, on<br />
<strong>the</strong> o<strong>the</strong>r h<strong>and</strong>, refer to depletion <strong>of</strong> resources like coal, oil <strong>and</strong><br />
m<strong>in</strong>erals. The pollution results <strong>in</strong> <strong>in</strong>jection <strong>of</strong> wastes <strong>in</strong>to <strong>the</strong><br />
atmosphere from production <strong>and</strong> consumption activities. It can be<br />
divided by ‘source’ or ‘s<strong>in</strong>k’. The source <strong>of</strong> <strong>the</strong> pollution refers to <strong>the</strong><br />
pollution-generat<strong>in</strong>g agency such as automobile pollution noise<br />
pollution, ad <strong>in</strong>dustrial pollution. The s<strong>in</strong>k <strong>of</strong> pollution refers to <strong>the</strong><br />
pollution-absorb<strong>in</strong>g agency such as atmosphere (air pollution), water<br />
bodies (water pollution) <strong>and</strong> city dumps <strong>and</strong> waste disposal sites (soil<br />
pollution). Magnitude <strong>of</strong> environmental problems. It needs to be
38<br />
determ<strong>in</strong>ed whe<strong>the</strong>r <strong>the</strong> impacts are limited to a city, a region a nation<br />
or across a number <strong>of</strong> countries.<br />
Considered with reference to tourism, generally, environment<br />
performs three functions.<br />
- supplier <strong>of</strong> natural goods such as beautiful l<strong>and</strong>scape,<br />
mounta<strong>in</strong>s, lakes <strong>and</strong> <strong>the</strong> like, form<strong>in</strong>g <strong>the</strong> core <strong>of</strong> <strong>the</strong> tourism<br />
product;<br />
- Provider <strong>of</strong> natural resources used to create economic goods;<br />
- The ‘s<strong>in</strong>k function’ – where<strong>in</strong> <strong>the</strong> undesirable by-products<br />
generated dur<strong>in</strong>g <strong>the</strong> production <strong>and</strong> consumption process are<br />
discarded.<br />
The tourism <strong>in</strong>dustry produces a negative externality while tak<strong>in</strong>g<br />
advantage <strong>of</strong> <strong>the</strong> environment.<br />
While analys<strong>in</strong>g <strong>the</strong> tourism product <strong>the</strong> peculiar feature <strong>of</strong><br />
tourism is that if <strong>of</strong>fers environment as a part <strong>of</strong> its product.<br />
Therefore, <strong>the</strong> quality <strong>of</strong> tourism product is dependent on quality <strong>of</strong><br />
environment to a large extent. Researches on tourist preferences for<br />
environment to a large extent. Researches on tourist preferences for<br />
environment <strong>in</strong> a particular dest<strong>in</strong>ation as well as <strong>in</strong>itiat<strong>in</strong>g<br />
environmental protection measures substantiate <strong>the</strong> arguments <strong>in</strong><br />
favour <strong>of</strong> environmental consciousness <strong>in</strong> <strong>the</strong> <strong>in</strong>dustry. The result <strong>of</strong><br />
a survey conducted <strong>in</strong> West Germany on tourist op<strong>in</strong>ion reveals that<br />
72% <strong>of</strong> <strong>the</strong> tourists regard high quality natural environment as <strong>the</strong><br />
primary condition for a successful vacation. The figure is 86% <strong>in</strong><br />
Scotl<strong>and</strong>. Krippendorf (1982), <strong>the</strong>refore, terms it as <strong>the</strong> raw material<br />
<strong>of</strong> tourism. It is <strong>the</strong> reason for <strong>the</strong> existence <strong>of</strong> tourism as well as its<br />
economic driv<strong>in</strong>g force.<br />
However, identify<strong>in</strong>g <strong>the</strong> environmental effects caused by<br />
tourism is not a simple task. Inter-l<strong>in</strong>kages <strong>of</strong> <strong>the</strong> activities form<strong>in</strong>g<br />
part <strong>of</strong> tourism make it fur<strong>the</strong>r difficult to identify one <strong>of</strong> <strong>the</strong>m.
39<br />
The follow<strong>in</strong>g factors make <strong>the</strong> tasks <strong>of</strong> identification <strong>of</strong> impacts<br />
difficult.<br />
1. Probably <strong>the</strong> first <strong>and</strong> <strong>the</strong> foremost would be that <strong>the</strong> research on<br />
environmental impacts is reactive ra<strong>the</strong>r than proactive, that is it is<br />
conducted as a post-factum ra<strong>the</strong>r than ante-factum. Therefore, it<br />
is difficult to identify <strong>the</strong> situation <strong>of</strong> status quo ante to isolate <strong>the</strong><br />
impacts due to tourism.<br />
2. It is difficult to dist<strong>in</strong>guish between <strong>the</strong> impacts due to human<br />
<strong>in</strong>tervention <strong>and</strong> pure impacts <strong>of</strong> nature. Particularly, <strong>the</strong>re are<br />
impacts occurr<strong>in</strong>g without human <strong>in</strong>tervention <strong>and</strong> not always fast<br />
enough to dist<strong>in</strong>guish. Baumol <strong>and</strong> Oats (1979) us<strong>in</strong>g <strong>the</strong> example<br />
<strong>of</strong> deterioration <strong>in</strong> quality <strong>of</strong> waters <strong>of</strong> <strong>the</strong> Baltic Sea have<br />
illustrated <strong>the</strong> argument. The data, accord<strong>in</strong>g to <strong>the</strong>m, <strong>in</strong>dicates<br />
that <strong>in</strong> <strong>the</strong> central waters <strong>of</strong> Baltic roughly mid-way between<br />
Stockholm <strong>and</strong> Hels<strong>in</strong>ki <strong>the</strong> oxygen content has fallen to zero.<br />
Surpris<strong>in</strong>gly, this is not <strong>the</strong> case with water on <strong>the</strong> shores even<br />
though <strong>the</strong> later is severally affected by oxygen dem<strong>and</strong><strong>in</strong>g<br />
chemicals. The cause is attributed to rise <strong>of</strong> sal<strong>in</strong>ity.<br />
3. The problem <strong>of</strong> measurement <strong>of</strong> impacts fur<strong>the</strong>r adds to <strong>the</strong><br />
complexity. It is difficult to foresee <strong>the</strong> cha<strong>in</strong> reactions or <strong>the</strong><br />
cumulative changes caused by a change <strong>in</strong> one component.<br />
F<strong>in</strong>ally, <strong>the</strong>re is a problem <strong>of</strong> spatial <strong>and</strong> temporal<br />
discont<strong>in</strong>uities. In arises when <strong>the</strong> causes <strong>and</strong> effects <strong>of</strong> impacts<br />
occur at various places <strong>and</strong> at different times <strong>the</strong> example <strong>of</strong> pollution<br />
caused by untreated sewage to <strong>the</strong> rivers may lead to environmental<br />
hazards at places for distant from <strong>the</strong> site <strong>of</strong> <strong>the</strong> discharge.<br />
Positive effects <strong>of</strong> tourism on <strong>the</strong> environment<br />
The most important factor <strong>in</strong> favour <strong>of</strong> tourism leav<strong>in</strong>g positive<br />
impacts emanates from <strong>the</strong> very fact that <strong>the</strong> environment constitutes<br />
a very important part <strong>of</strong> tourism product It is <strong>the</strong>refore <strong>in</strong> <strong>the</strong> larger<br />
<strong>in</strong>terest <strong>of</strong> <strong>the</strong> <strong>in</strong>dustry to protect <strong>the</strong> environment. The situation <strong>of</strong>
40<br />
over-exploitation <strong>of</strong> this important resource by <strong>the</strong> <strong>in</strong>dustry leads to<br />
<strong>the</strong> phenomena <strong>of</strong> tourism kill<strong>in</strong>g tourism’.<br />
The positive impacts can be summarised as under:<br />
- <strong>Eco</strong>nomic benefits to <strong>the</strong> society flow <strong>in</strong> <strong>the</strong> form <strong>of</strong> foreign<br />
exchange earn<strong>in</strong>gs, direct <strong>and</strong> <strong>in</strong>direct employment opportunities<br />
created due to <strong>the</strong> development <strong>of</strong> tourism <strong>and</strong> <strong>the</strong> associated<br />
<strong>in</strong>frastructure, <strong>and</strong> <strong>the</strong> resultant <strong>in</strong>come multiplier effects. It also<br />
leads to <strong>in</strong>creased government revenues <strong>in</strong> <strong>the</strong> form <strong>of</strong> various<br />
k<strong>in</strong>ds <strong>of</strong> taxes levied on tourism activities.<br />
- Improvement <strong>and</strong> preservation parks <strong>and</strong> cultural heritage<br />
properties. Natural parks <strong>of</strong> Kenya Tanzania, Zambia <strong>and</strong> South<br />
Africa are good examples <strong>of</strong> <strong>the</strong>se.<br />
- The tourism activities also lead to better resource availability for<br />
construction <strong>of</strong> <strong>in</strong>frastructure <strong>and</strong> ma<strong>in</strong>tenance <strong>of</strong> heritage<br />
properties <strong>and</strong> parks due to comb<strong>in</strong>ed effect <strong>of</strong> three factors.<br />
First as <strong>the</strong> historical monuments, nature parks <strong>and</strong> cultural<br />
traditions are resources for <strong>the</strong>ir ma<strong>in</strong>ta<strong>in</strong>enance <strong>and</strong> publicity<br />
from <strong>the</strong> government. Second, as <strong>the</strong> visit<strong>in</strong>g tourists are<br />
generally made to pay for <strong>the</strong>ir visits to <strong>the</strong>se monuments, <strong>the</strong><br />
funds so received also add to <strong>the</strong> available pool. F<strong>in</strong>ally due to<br />
<strong>the</strong> comb<strong>in</strong>ed effect <strong>of</strong> <strong>in</strong>creased expenditure <strong>of</strong> <strong>the</strong> government<br />
on creation <strong>of</strong> <strong>in</strong>frastructure <strong>and</strong> publicity <strong>and</strong> <strong>in</strong>creased tourist<br />
arrivals, <strong>the</strong> private <strong>in</strong>vestment also starts ‘crowd<strong>in</strong>g <strong>in</strong>’<br />
- <strong>Tourism</strong> also promotes cross- cultural exchange with tourists <strong>and</strong><br />
resident population learn<strong>in</strong>g more about each o<strong>the</strong>r’s culture.<br />
M<strong>in</strong>g’s (1988) concludes that tourism <strong>in</strong> Barbados improved<br />
<strong>in</strong>ternational underst<strong>and</strong><strong>in</strong>g. Similarly <strong>in</strong> <strong>the</strong> multi-ethnic society<br />
such as India <strong>and</strong> Indonesia, domestic tourism can ideally help<br />
achieve cross-cultural underst<strong>and</strong><strong>in</strong>g. It is generally seen that<br />
tourism <strong>in</strong>frastructure utilises <strong>the</strong> idle <strong>and</strong> wastel<strong>and</strong> <strong>in</strong> <strong>the</strong> area.
41<br />
Negative effects <strong>of</strong> tourism on <strong>the</strong> environment The negative<br />
impacts can be studied <strong>in</strong>to three classifications namely, natural,<br />
built <strong>and</strong> cultural environment. Table 1 summarises <strong>the</strong>se impacts.<br />
Effects on Natural Environment The effects <strong>of</strong> tourism on natural<br />
environment are studied <strong>in</strong> five parts; effects on flora <strong>and</strong> fauna<br />
pollution, erosion, depletion <strong>of</strong> natural resources, <strong>and</strong> visual effects.<br />
Table. 1 Impacts <strong>of</strong> tourism on <strong>the</strong> environment<br />
Impact aspect<br />
Floral <strong>and</strong><br />
faunal species<br />
Pollution<br />
Erosion<br />
Natural<br />
resources<br />
Visual impacts<br />
Built<br />
environment<br />
Cultural<br />
environment<br />
Potential consequences<br />
Dest<strong>in</strong>ation <strong>of</strong> breed<strong>in</strong>g habits, Kill<strong>in</strong>g <strong>of</strong> animals<br />
through hunt<strong>in</strong>g; kill<strong>in</strong>g <strong>of</strong> animals <strong>in</strong> order to supply<br />
goods to <strong>the</strong> souvenir trade; Change <strong>in</strong> extent <strong>and</strong><br />
nature <strong>of</strong> vegetation cover through clearance <strong>of</strong><br />
plantation to accommodates tourist facilities.<br />
Water pollution through discharges <strong>of</strong> sewage,<br />
spillages <strong>of</strong> oil/petrol; Air pollution from vehicle<br />
emissions, combustion <strong>of</strong> fuel for heat<strong>in</strong>g <strong>and</strong> light<strong>in</strong>g;<br />
Noise pollution from tourist transportation <strong>and</strong><br />
activities.<br />
Compaction <strong>of</strong> soil caus<strong>in</strong>g <strong>in</strong>creased surface run-<strong>of</strong>f<br />
<strong>and</strong> erosion; Change <strong>in</strong> risk <strong>of</strong> occurrence <strong>of</strong> l<strong>and</strong><br />
slides; Change <strong>in</strong> risk <strong>of</strong> avalanches, damage to river<br />
banks.<br />
Depletion <strong>of</strong> ground <strong>and</strong> surface water; Depletion <strong>of</strong><br />
fossil fuels to generate energy for tourists; Depletion <strong>of</strong><br />
m<strong>in</strong>eral resources for build<strong>in</strong>g material.<br />
Due to litter<strong>in</strong>g, sewage discharge, <strong>and</strong> poorly sited<br />
build<strong>in</strong>gs.<br />
Changes <strong>in</strong> character <strong>of</strong> built area; changes to urban<br />
fabric <strong>and</strong> overload <strong>of</strong> <strong>in</strong>frastructure; Change <strong>in</strong> l<strong>and</strong><br />
use <strong>of</strong> <strong>the</strong> area, burden on civic amenities.<br />
- On tourist; decrease <strong>in</strong> quality <strong>of</strong> recreational<br />
experience.<br />
- On host population.
42<br />
a) Effects on Flora <strong>and</strong> Fauna<br />
The effects <strong>of</strong> tourism activity on ecological balance <strong>of</strong> <strong>the</strong> area<br />
can be studied <strong>in</strong> <strong>the</strong> follow<strong>in</strong>g sub-heads<br />
a) Effects due to tourism <strong>in</strong>frastructure<br />
b) Effects due to tourists, <strong>and</strong><br />
c) Effects due to l<strong>in</strong>kages.<br />
a) Effects due to tourism <strong>in</strong>frastructure<br />
Perhaps <strong>the</strong> most significant source <strong>of</strong> tourism-<strong>in</strong>duced impacts<br />
on ecosystems is <strong>the</strong> spread <strong>of</strong> tourism <strong>and</strong> recreation <strong>in</strong>frastructure.<br />
It not only puts stra<strong>in</strong> on already scarce l<strong>and</strong>, but also. Due to digg<strong>in</strong>g<br />
<strong>and</strong> <strong>in</strong>creased extraction <strong>of</strong> local build<strong>in</strong>g materials, causes<br />
irreversible damages to <strong>the</strong> l<strong>and</strong>scape. Creation <strong>of</strong> tourism<br />
<strong>in</strong>frastructure requires a lot <strong>of</strong> space, which is <strong>of</strong>ten provided at <strong>the</strong><br />
expense <strong>of</strong> ecosystems. Built <strong>in</strong>frastructure as well as tourist facilities<br />
<strong>and</strong> activities are created replac<strong>in</strong>g <strong>the</strong> natural vegetation.<br />
Large scale destruction <strong>of</strong> an ecosystem through vegetation<br />
removal to accommodate tourist <strong>in</strong>frastructure <strong>in</strong> case <strong>of</strong> European<br />
Alps is a case <strong>of</strong> this k<strong>in</strong>d. Barker (1982) analyses <strong>the</strong> impact <strong>of</strong><br />
tourism <strong>in</strong>frastructure on two models that <strong>of</strong> eastern Alps cover<strong>in</strong>g<br />
eastern Switzerl<strong>and</strong>, Bavaria Austria <strong>and</strong> Nor<strong>the</strong>rn Italy, ad <strong>the</strong><br />
western Alps model typical <strong>in</strong> France. The eastern model has<br />
developed a symbiosis between tourism <strong>and</strong> local communities <strong>in</strong><br />
villages. Large tourism corporations developed <strong>the</strong> western model.<br />
These <strong>in</strong>tegrated ski resorts have been constructed <strong>in</strong> <strong>the</strong><br />
unpopulated alp<strong>in</strong>e region br<strong>in</strong>g<strong>in</strong>g <strong>the</strong> skiers closer to <strong>the</strong> nature.<br />
Barker terms <strong>the</strong>se resorts as eyesores marr<strong>in</strong>g <strong>the</strong> l<strong>and</strong>-scape <strong>and</strong><br />
destroy<strong>in</strong>g vegetation <strong>and</strong> caus<strong>in</strong>g soil erosion. Mader (1988)<br />
highlights that 59,000 acres <strong>of</strong> l<strong>and</strong> is covered under ski slopes <strong>in</strong><br />
Switzerl<strong>and</strong> <strong>of</strong> which 90% are destroyed with long-last<strong>in</strong>g effects <strong>the</strong><br />
tourists <strong>in</strong> 175 million holiday beds spend 75 million nights. Fur<strong>the</strong>r,<br />
despite a very low occupancy <strong>of</strong> 20%, <strong>the</strong> new accommodations are
43<br />
still be<strong>in</strong>g built.<br />
Krippendorf po<strong>in</strong>ts out that I square metre <strong>of</strong><br />
cultivated l<strong>and</strong> is built upon each second <strong>in</strong> Switzerl<strong>and</strong>.<br />
The <strong>in</strong>trusion <strong>of</strong> mass tourism has been facilitated by <strong>the</strong><br />
construction <strong>of</strong> paved roads that have <strong>the</strong> capacity to br<strong>in</strong>g thous<strong>and</strong>s<br />
<strong>of</strong> tourists. It is believed that this s<strong>in</strong>gle factor has caused problems<br />
<strong>of</strong> air pollution, noise, traffic jams, dust, <strong>and</strong> devastation <strong>of</strong> vegetative<br />
cover result<strong>in</strong>g <strong>in</strong> erosion. Each year at least 150 million people drive<br />
across <strong>the</strong> Alps, <strong>and</strong> this traffic is expected to <strong>in</strong>crease by 50% or<br />
more by 2010 (D<strong>in</strong>niston, 1995)<br />
Price (1981) contrasts <strong>the</strong> effects <strong>of</strong> damages caused by means<br />
<strong>of</strong> transport <strong>in</strong> pla<strong>in</strong>s <strong>and</strong> <strong>in</strong> mounta<strong>in</strong> areas. He argues that<br />
automobiles doe much more damage to mounta<strong>in</strong> environment than<br />
to low l<strong>and</strong>s because <strong>of</strong> less efficient combustion process at high<br />
elevation due to less oxygen. Compar<strong>in</strong>g <strong>the</strong> impact <strong>of</strong> foot travel <strong>and</strong><br />
roads, he emphasizes that <strong>the</strong> contribution <strong>of</strong> foot travel to<br />
environmental deterioration counts as noth<strong>in</strong>g compared to <strong>the</strong><br />
construction <strong>and</strong> use <strong>of</strong> highways.<br />
The build<strong>in</strong>gs roads disturb <strong>the</strong> Alps <strong>and</strong> changes local dra<strong>in</strong>age<br />
pattern. It also <strong>in</strong>volves construction <strong>of</strong> structures to protector<br />
travellers from avalanches fall<strong>in</strong>g rocks <strong>and</strong> soil erosion. Similarly,<br />
lifts, cable cars gondolas <strong>and</strong> Trams <strong>of</strong>ten transport people from road<br />
level to high <strong>and</strong> o<strong>the</strong>rwise <strong>in</strong>accessible areas <strong>and</strong>, <strong>the</strong>refore affect <strong>the</strong><br />
ecosystems. Though <strong>the</strong>se facilities have started com<strong>in</strong>g up on <strong>the</strong><br />
Himalayas <strong>and</strong> o<strong>the</strong>r mounta<strong>in</strong> ranges, Alps probably have <strong>the</strong> largest<br />
concentration <strong>of</strong> <strong>the</strong>m. Switzerl<strong>and</strong> alone has about 1700 such<br />
facilities (Krippendorf, 1986).<br />
The extent <strong>of</strong> damage <strong>and</strong> <strong>in</strong>tensity <strong>of</strong> damage may depend upon<br />
several factors like <strong>the</strong> nature <strong>of</strong> tourism activity <strong>and</strong> carry<strong>in</strong>g<br />
capacity <strong>of</strong> <strong>the</strong> area. Mieczkowski (1995) contrasts <strong>the</strong> space<br />
requirements among various tourism activities on <strong>the</strong> basis <strong>of</strong> <strong>the</strong>ir
44<br />
location. Accord<strong>in</strong>g to him, user – oriented activities located <strong>in</strong> urban,<br />
sub-urban <strong>and</strong> near-urban areas consume less space but are<br />
monopolistic <strong>in</strong> character. He sees <strong>the</strong> example <strong>of</strong> tennis court <strong>and</strong><br />
swimm<strong>in</strong>g pool to expla<strong>in</strong> <strong>the</strong> typical feature <strong>of</strong> <strong>the</strong>se activities that<br />
exclude se <strong>of</strong> l<strong>and</strong> for ay o<strong>the</strong>r activity. On <strong>the</strong> o<strong>the</strong>r end are <strong>the</strong><br />
resource base activities like mounta<strong>in</strong> hik<strong>in</strong>g <strong>and</strong> camp<strong>in</strong>g requir<strong>in</strong>g a<br />
large space but it is not permanent <strong>and</strong> o<strong>the</strong>r activities can also take<br />
place <strong>the</strong>re. Therefore <strong>the</strong> extent <strong>of</strong> damage depends upon <strong>the</strong> type <strong>of</strong><br />
activity be<strong>in</strong>g promoted <strong>in</strong> <strong>the</strong> area. However <strong>the</strong> <strong>in</strong>tensity <strong>of</strong> damage<br />
may depend upon <strong>the</strong> carry<strong>in</strong>g capacity <strong>of</strong> <strong>the</strong> area. The <strong>in</strong>tensity may<br />
vary on spatial as well as temporal considerations. The spatial<br />
<strong>in</strong>tensity refers to concentration <strong>of</strong> tourist <strong>in</strong>frastructure at one place<br />
while <strong>the</strong> temporal <strong>in</strong>tensity refers to concentration <strong>of</strong> arrivals dur<strong>in</strong>g<br />
a def<strong>in</strong>ite period. Examples <strong>of</strong> spatial over-saturation are regions like<br />
Alps <strong>and</strong> Mediterranean. Similarly, places like Kullu valley <strong>in</strong><br />
Himachal Pradesh, <strong>in</strong> India, <strong>and</strong> few tourist dest<strong>in</strong>ations <strong>in</strong> Scotl<strong>and</strong><br />
(Battam 1998a) face <strong>the</strong> capacity <strong>of</strong> overflows dur<strong>in</strong>g peak seasons.<br />
(b) Effects due to tourists; The vegetation cover can also be<br />
damaged due to trampl<strong>in</strong>g by walkers or crush<strong>in</strong>g by tourist vehicles.<br />
Hikers, trackers <strong>and</strong> mounta<strong>in</strong>eers approach <strong>the</strong> areas left by roads<br />
<strong>and</strong> <strong>of</strong>f road traffic. They can penetrate <strong>in</strong>to <strong>the</strong> places <strong>in</strong>accessible by<br />
mechanical means. The damages caused due to this activity may be<br />
<strong>of</strong> four types namely; soil erosion caused due to trampl<strong>in</strong>g,<br />
deforestation caused due to fuel requirements, threat to wildlife, <strong>and</strong><br />
treat to cultures.<br />
(c) Effects due to l<strong>in</strong>kages; L<strong>in</strong>kages <strong>of</strong> <strong>the</strong> tourism <strong>in</strong>dustry<br />
fur<strong>the</strong>r compound <strong>the</strong> problem. With <strong>the</strong> development <strong>and</strong> projection<br />
<strong>of</strong> a tourist dest<strong>in</strong>ation, <strong>the</strong> overall projection <strong>of</strong> <strong>the</strong> area takes place<br />
lead<strong>in</strong>g to considerable <strong>in</strong>crease <strong>in</strong> construction activities. An activity<br />
like construction <strong>of</strong> roads, houses <strong>and</strong> emergence <strong>of</strong> small bus<strong>in</strong>ess<br />
houses crowds <strong>the</strong> system <strong>and</strong> disturbs <strong>the</strong> ecological system.
45<br />
(b) Effects on Pollution<br />
Comment<strong>in</strong>g on pollution caused by tourism <strong>in</strong>dustry, Hunter<br />
<strong>and</strong> green (1995: 19) observe, “Moreover, <strong>the</strong> tourism <strong>in</strong>dustry itself<br />
has been <strong>and</strong> still is, a major contributor to environmental pollution<br />
<strong>in</strong> many parts <strong>of</strong> <strong>the</strong> world.” The pollution caused by <strong>the</strong> <strong>in</strong>dustry is<br />
<strong>of</strong> four types’ water, air, noise pollution, <strong>and</strong> disposal <strong>of</strong> wastes.<br />
Water pollution occurs due to <strong>the</strong> discharge <strong>of</strong> untreated water,<br />
<strong>in</strong>organic <strong>and</strong> organics wastes <strong>and</strong> sewage. One <strong>of</strong> <strong>the</strong> major causes<br />
<strong>of</strong> water pollution caused by tourism <strong>in</strong>dustry is discharge or dump<strong>in</strong>g<br />
<strong>of</strong> oil, petrol, <strong>in</strong>organic <strong>and</strong> organic wastes by hotel units <strong>and</strong> means<br />
<strong>of</strong> water transport. Hunter <strong>and</strong> green (1995:20) survey <strong>the</strong> literature<br />
on <strong>the</strong> studies report<strong>in</strong>g <strong>the</strong> water pollution <strong>of</strong> <strong>the</strong> type caused by <strong>the</strong><br />
tourism <strong>in</strong>dustry. Accord<strong>in</strong>g to <strong>the</strong>m. Stark (1990) with reference to<br />
coastal environment <strong>of</strong> Hawaii; Holder (1988) on general impacts <strong>of</strong><br />
coastal tourism throughout <strong>the</strong> Caribbean; de Groot (1983) with<br />
reference to <strong>the</strong> activities <strong>of</strong> tourist <strong>and</strong> tour operators <strong>in</strong> <strong>the</strong><br />
Galapagos Isl<strong>and</strong>s; Harris (1991) <strong>in</strong> relation to <strong>the</strong> discharge <strong>of</strong> oilcontam<strong>in</strong>ated<br />
bilge water by tourist ships <strong>in</strong> parts <strong>of</strong> <strong>the</strong> south<br />
Shetl<strong>and</strong> Isl<strong>and</strong>s <strong>of</strong> Antarctica; <strong>and</strong> Milne (1990) <strong>in</strong> relation to oil<br />
seepage from boats carry<strong>in</strong>g tourists to <strong>of</strong>f-shore attractions <strong>in</strong> <strong>the</strong><br />
pacific Isl<strong>and</strong>s have reported water pollution caused by <strong>the</strong> <strong>in</strong>dustry.<br />
The o<strong>the</strong>r ma<strong>in</strong> reasons for water pollution are fertilizers <strong>and</strong><br />
nutrients used for ma<strong>in</strong>tenance <strong>of</strong> lawns <strong>and</strong> golf courses <strong>and</strong> tourist<br />
cruises ships <strong>and</strong> boats. Such contam<strong>in</strong>ation <strong>of</strong> ground water<br />
occurr<strong>in</strong>g due to application <strong>of</strong> large quantities <strong>of</strong> pesticides <strong>and</strong><br />
fertilizers to golf courses has also been reported.<br />
In many coastal waters <strong>the</strong> source <strong>of</strong> water pollution are hotels<br />
<strong>and</strong> resorts that dump raw or <strong>in</strong>adequately treated sewage. Tyler<br />
(1989) highlights <strong>the</strong> health hazard to tourists <strong>and</strong> locals due to<br />
sewage enter<strong>in</strong>g <strong>the</strong> Mediterranean. Cases <strong>of</strong> gastro-<strong>in</strong>test<strong>in</strong>al<br />
disorders <strong>in</strong> villages <strong>of</strong> Nepal’s Everest region due to contam<strong>in</strong>ation <strong>of</strong>
46<br />
water by <strong>the</strong> tourist activity have also been reported. Not only this,<br />
contam<strong>in</strong>ation <strong>of</strong> water due to raw <strong>and</strong> untreated sewage can have<br />
pr<strong>of</strong>ound impact on aquatic life as well. Hunter & Green (1995:19)<br />
report that,<br />
“Sewage pollution can alter <strong>the</strong> ecological balance <strong>of</strong> an<br />
area <strong>of</strong>ten result<strong>in</strong>g <strong>in</strong> a marked decl<strong>in</strong>e <strong>in</strong> species<br />
diversity, by reduc<strong>in</strong>g dissolved oxygen <strong>in</strong> water ad<br />
sediments, by <strong>in</strong>creas<strong>in</strong>g water turbidity by smo<strong>the</strong>r<strong>in</strong>g<br />
sea, lake or river bed, <strong>and</strong> by promot<strong>in</strong>g <strong>the</strong> accelerated<br />
eutrophication (nutrient enrichment) <strong>of</strong> water bodies.”<br />
Sewage- related water pollution is also very well reported.<br />
Examples <strong>of</strong> such pollution have been reported <strong>in</strong> Jamaica, Fiji<br />
Cyprus, Norfolk Broads <strong>of</strong> Engl<strong>and</strong> <strong>and</strong> Japan.<br />
Though <strong>the</strong> <strong>in</strong>dustry is generally believed to be a a smokeless<br />
<strong>in</strong>dustry, air pollution can accompany tourism developments <strong>in</strong> a<br />
number <strong>of</strong> ways; dur<strong>in</strong>g <strong>the</strong> construction <strong>of</strong> build<strong>in</strong>gs <strong>and</strong> o<strong>the</strong>r<br />
tourist facilities’ <strong>and</strong> associated <strong>in</strong>frastructure, from burn<strong>in</strong>gs <strong>of</strong> fossil<br />
fuels for provid<strong>in</strong>g power <strong>and</strong> heat<strong>in</strong>g, <strong>and</strong> from <strong>the</strong> forms <strong>of</strong><br />
transportation used by <strong>the</strong> tourists like air, water <strong>and</strong> road. While <strong>the</strong><br />
effects <strong>of</strong> water pollution are mostly restricted to small <strong>and</strong> welldef<strong>in</strong>ed<br />
area, <strong>the</strong> effect <strong>of</strong> tourism on <strong>the</strong> air quality takes a much<br />
wider dimension, even global, through air transport.<br />
Noise pollution occurs ma<strong>in</strong>ly due to <strong>in</strong>creased traffic, water<br />
sports activities <strong>and</strong> music <strong>in</strong> restaurants <strong>and</strong> discos.<br />
Instances <strong>of</strong> <strong>the</strong> ecological stresses occurr<strong>in</strong>g <strong>in</strong> <strong>the</strong> form <strong>of</strong><br />
pollution <strong>and</strong> destruction <strong>of</strong> natural vegetations across <strong>the</strong> H<strong>in</strong>d Kush<br />
Himalayan region have also been reported. Sharma (1998;51) records<br />
that <strong>in</strong> Nepal an average trekk<strong>in</strong>g group <strong>of</strong> 15 people generate about<br />
15 kg <strong>of</strong> bio-non-degradable <strong>and</strong> non-burnable garbage <strong>in</strong> about 10<br />
trekk<strong>in</strong>g days. Similarly, <strong>the</strong> problem <strong>of</strong> litter<strong>in</strong>g <strong>and</strong> solid waste
47<br />
disposal reaches crisis proportions <strong>in</strong> areas frequented by <strong>the</strong> tourist.<br />
The Everest region <strong>in</strong> Nepal is <strong>the</strong> best example <strong>of</strong> such a case.<br />
Between 1979 <strong>and</strong> 1988 about 770 mt <strong>of</strong> garbage is reported to have<br />
been disposed by about 840 mounta<strong>in</strong>eer<strong>in</strong>g teams. This <strong>in</strong>cluded<br />
422mt <strong>of</strong> disposable garbage, 141 mts <strong>of</strong> non-degradable garbage <strong>and</strong><br />
about 207 tons <strong>of</strong> oxygen cyl<strong>in</strong>ders.<br />
(c) Effects on Erosion<br />
The most significant physical damage to soils <strong>in</strong> fragile<br />
environments, such as deserts, dry l<strong>and</strong>s <strong>and</strong> mounta<strong>in</strong>s is caused<br />
due to three reasons. First <strong>the</strong> construction <strong>of</strong> tourist <strong>in</strong>frastructure<br />
may <strong>in</strong>volve digg<strong>in</strong>g or cutt<strong>in</strong>g <strong>of</strong> earth caus<strong>in</strong>g soil erosion. Erosion<br />
<strong>of</strong> s<strong>and</strong> from popular resort beaches has posed a problem <strong>in</strong> some<br />
locations due to sitt<strong>in</strong>g <strong>of</strong> build<strong>in</strong>gs <strong>and</strong> o<strong>the</strong>r superstructures too<br />
close to high water mark. Romeril (1989) reports erosion <strong>of</strong> natural<br />
geographical features <strong>in</strong> certa<strong>in</strong> dest<strong>in</strong>ations <strong>in</strong> Australia. Second, are<br />
tourist activities like camp<strong>in</strong>g, trekk<strong>in</strong>g <strong>and</strong> mounta<strong>in</strong>eer<strong>in</strong>g caus<strong>in</strong>g<br />
trampl<strong>in</strong>g lead<strong>in</strong>g to soil erosion? Trampl<strong>in</strong>g by human feet, horses<br />
<strong>and</strong> vehicles causes soil compaction. The soil compaction changes <strong>the</strong><br />
soil structure as <strong>the</strong> aggregates dis<strong>in</strong>tegrate lead<strong>in</strong>g to fall <strong>in</strong> aeration<br />
<strong>and</strong> water <strong>in</strong>filtration end<strong>in</strong>g <strong>in</strong> water run<strong>of</strong>fs. Increased run<strong>of</strong>f has<br />
two negative consequences (a) it reduces <strong>the</strong> exist<strong>in</strong>g soil moisture<br />
which may lead to complete eradication <strong>of</strong> vegetation; (b) it <strong>in</strong>creases<br />
<strong>the</strong> water erosion. This removes <strong>the</strong> soil <strong>of</strong> factors, <strong>in</strong>clud<strong>in</strong>g <strong>the</strong><br />
amount <strong>and</strong> <strong>in</strong>tensity <strong>of</strong> ra<strong>in</strong> <strong>and</strong> <strong>the</strong> steepness <strong>of</strong> slope. Price (1981)<br />
dist<strong>in</strong>guishes <strong>the</strong> effect <strong>of</strong> trampl<strong>in</strong>g on poorly dra<strong>in</strong>ed <strong>and</strong> welldra<strong>in</strong>ed<br />
meadows. He concludes that <strong>the</strong> effect <strong>of</strong> to well-dra<strong>in</strong>ed<br />
meadows. Fur<strong>the</strong>r, <strong>the</strong> trails develop<strong>in</strong>g across <strong>the</strong> meadows serve as<br />
pseudo-stream beds, by facilitat<strong>in</strong>g dra<strong>in</strong>age, lead<strong>in</strong>g to demise <strong>of</strong><br />
meadows. F<strong>in</strong>ally, <strong>the</strong> associated <strong>in</strong>crease <strong>in</strong> transport activities <strong>and</strong><br />
construction <strong>of</strong> roads cas<strong>in</strong>g soil damages.
48<br />
(d) Depletion <strong>of</strong> Natural Resources<br />
Increased activity <strong>and</strong> consumption may lead to rapid depletion<br />
<strong>of</strong> renewable <strong>and</strong> non-renewable natural resources like construction<br />
material, forests, water <strong>and</strong> animal life. <strong>Tourism</strong>-led deforestation<br />
<strong>and</strong> degradation <strong>of</strong> forest are widely reported issues. Fuel<br />
requirements <strong>of</strong> <strong>the</strong> trekk<strong>in</strong>g parties’ lead to deforestation.<br />
Meieczkowski (1995) argues that <strong>in</strong> Himalayas, one tourist uses 6.4 kg<br />
<strong>of</strong> firewood per day, which equals <strong>the</strong> daily needs <strong>of</strong> two Nepalese<br />
families.<br />
Analys<strong>in</strong>g <strong>the</strong> problem, Boo (1990) states that <strong>the</strong> tree l<strong>in</strong>e <strong>in</strong><br />
Nepal was lowered by several hundred feet. Sharma (1998) has also<br />
found similar results. He reports that <strong>the</strong> tourist dem<strong>and</strong> <strong>in</strong>creases<br />
<strong>the</strong> dem<strong>and</strong> for fuel wood <strong>in</strong> Everest area by about 85%. The degree<br />
<strong>of</strong> damage, however, is more <strong>in</strong> develop<strong>in</strong>g countries than <strong>in</strong> <strong>the</strong><br />
developed countries due to non-availability <strong>of</strong> alternate sources <strong>of</strong><br />
energy. Likewise, dem<strong>and</strong> for timber for construction, <strong>and</strong> <strong>the</strong> very<br />
short grow<strong>in</strong>g seasons add to <strong>the</strong> problem <strong>of</strong> forest degradation <strong>and</strong><br />
deforestation.<br />
Vegetation has also been affected due to <strong>the</strong> souvenir <strong>in</strong>dustry<br />
<strong>in</strong> particular. This <strong>in</strong>dustry though has thrived at <strong>the</strong> tourist<br />
dest<strong>in</strong>ations due to tourists but has been a major culprit. Increased<br />
deforestation for wood-based carv<strong>in</strong>gs <strong>and</strong> large scale massacre <strong>of</strong><br />
animals for animal’s sk<strong>in</strong>s <strong>and</strong> w<strong>in</strong>gs has been reported from Nepal,<br />
Taiwan <strong>and</strong> various parts <strong>of</strong> Africa. Similarly, due to access to <strong>the</strong><br />
remote areas, problems <strong>of</strong> <strong>in</strong>creased poach<strong>in</strong>g <strong>in</strong> wildlife reserve have<br />
also been noticed (Price, 1981; Mieczkowski, 1995; Denniston, 1995)<br />
<strong>the</strong> presence <strong>of</strong> tourists also disturbs <strong>the</strong> predator – prey relationship<br />
caus<strong>in</strong>g ecological imbalance. Price (1981) mourns <strong>the</strong> ext<strong>in</strong>ction <strong>of</strong><br />
Marco Polo Sheep due to uncontrolled shoot<strong>in</strong>g.<br />
The cases <strong>of</strong> tourism-led scarcity <strong>of</strong> water are common <strong>in</strong><br />
certa<strong>in</strong> tourist dest<strong>in</strong>ation <strong>in</strong> India.<br />
Pirazizy (1993) records that a
49<br />
bucket <strong>of</strong> water is sold for a very high price <strong>in</strong> Shimla (India) dur<strong>in</strong>g<br />
<strong>the</strong> tourist season. In general, <strong>the</strong> per capita water requirement <strong>of</strong><br />
tourist is found to be more than <strong>the</strong> local residents lead<strong>in</strong>g to<br />
conflicts. Evidence from Caribbean suggested that tourist water use<br />
can be over three times higher than <strong>the</strong> consumption <strong>of</strong> local<br />
residents. Likewise, water consumption may be enhanced due to<br />
water<strong>in</strong>g <strong>of</strong> golf courses.<br />
(e) Visual Effects<br />
The visual impact may be caused due to three reasons; litter<strong>in</strong>g,<br />
sewage, <strong>and</strong> poorly sited <strong>and</strong> constructed build<strong>in</strong>gs, Litter<strong>in</strong>g is one <strong>of</strong><br />
<strong>the</strong> major causes <strong>of</strong> visual pollution at tourist dest<strong>in</strong>ations.<br />
Ab<strong>and</strong>oned alum<strong>in</strong>ium cans, oxygen bottles, <strong>and</strong> foodstuff become a<br />
permanent k<strong>in</strong>d <strong>of</strong> defacement. Several studies like Price (1981),<br />
Mieczkowski (1995), <strong>and</strong> Cullen (1986), have po<strong>in</strong>ted out <strong>the</strong> existence<br />
<strong>of</strong> <strong>the</strong> problem. Price (1981) expresses grief over is <strong>in</strong>difference <strong>of</strong><br />
trackers to environmental concerns <strong>in</strong> Himalayas <strong>and</strong> highlights that<br />
a few campsites used frequently by trekkers have become garbage<br />
dumps. The problem is compounded by <strong>the</strong> use <strong>of</strong> bio-no degradable<br />
pack<strong>in</strong>g material, which does not to open discharge <strong>of</strong> sewage. Poorly<br />
designed, sited <strong>and</strong> constructed build<strong>in</strong>gs <strong>and</strong> o<strong>the</strong>r tourist facilities<br />
are well known consequences <strong>of</strong> much tourism development,<br />
frequently detract<strong>in</strong>g from <strong>the</strong> visual amenity <strong>of</strong> natural environment<br />
by block<strong>in</strong>g views.<br />
Built Environment<br />
The effects <strong>of</strong> tourism on built environment can be classified<br />
<strong>in</strong>to three types. These are effects on architectural on architectural<br />
façade, change <strong>of</strong> l<strong>and</strong> use, <strong>and</strong> burden on <strong>in</strong>frastructure.<br />
Mass tourism development is generally associated with poorly<br />
designed, sited <strong>and</strong> constructed build<strong>in</strong>gs <strong>and</strong> o<strong>the</strong>r facilities. Tyler<br />
(1989) writ<strong>in</strong>g on tourism <strong>in</strong> develop<strong>in</strong>g countries has commented on
50<br />
<strong>the</strong> construction <strong>of</strong> glass <strong>and</strong> concrete blocks not <strong>in</strong> keep<strong>in</strong>g with <strong>the</strong><br />
environment. The problem becomes very complex <strong>in</strong> heritage towns.<br />
In hilly <strong>and</strong> coastal areas as well, <strong>the</strong> sporadic development leads to<br />
what is called as ‘ribbon development’ (Inskeep, 1987). A strong<br />
argument is <strong>the</strong>refore given <strong>in</strong> favour <strong>of</strong> appropriate architectural<br />
design <strong>of</strong> tourist facilities. He emphasises on <strong>in</strong>door-outdoor<br />
relationship <strong>in</strong> tropical <strong>and</strong> semi-tropical areas, <strong>the</strong> use <strong>of</strong> <strong>in</strong>digenous<br />
<strong>and</strong> natural build<strong>in</strong>gs materials to <strong>the</strong> extent possible. The<br />
consideration <strong>of</strong> outward facade <strong>and</strong> ro<strong>of</strong> design deserves special<br />
attention. Fur<strong>the</strong>r, ensur<strong>in</strong>g a suitable l<strong>and</strong>-scap<strong>in</strong>g is equally<br />
important. This may be absolutely required <strong>in</strong> rural resorts <strong>and</strong><br />
hotels <strong>in</strong> order to <strong>of</strong>fer an environment, which <strong>in</strong>tegrates with <strong>the</strong> local<br />
sett<strong>in</strong>g.<br />
Large-scale construction <strong>of</strong> <strong>in</strong>frastructure <strong>and</strong> tourist facilities<br />
leads to change <strong>of</strong> l<strong>and</strong> use <strong>in</strong> <strong>the</strong> area, through direct loss as a result<br />
<strong>of</strong> urban expansion or <strong>in</strong>directly as a consequence <strong>of</strong> changes <strong>in</strong> l<strong>and</strong><br />
values. This may be harmful for <strong>the</strong> local ecological balance. Loss <strong>of</strong><br />
agricultural l<strong>and</strong> has been reported <strong>in</strong> many studies (for <strong>in</strong>stance,<br />
Milne, 1990; S<strong>in</strong>gh, 1989). Instances <strong>of</strong> large-scale conservation <strong>of</strong><br />
agricultural l<strong>and</strong> <strong>in</strong> Thail<strong>and</strong> for golf courses <strong>and</strong> <strong>in</strong> Kenya for grow<strong>in</strong>g<br />
products required by <strong>the</strong> tourists have also come to notice. The<br />
problem may be acute <strong>in</strong> mounta<strong>in</strong> areas where agriculture is less<br />
productivity ad attractive prices by <strong>the</strong> developers will entice <strong>the</strong><br />
farmers to sell<strong>in</strong>g <strong>the</strong> l<strong>and</strong> The effect <strong>of</strong> tourism on <strong>the</strong> l<strong>and</strong> use <strong>in</strong><br />
<strong>the</strong> area is l<strong>in</strong>ked though <strong>the</strong> effect o <strong>the</strong> production regime occurr<strong>in</strong>g<br />
due <strong>the</strong> forward <strong>and</strong> backward l<strong>in</strong>kages <strong>of</strong> tourism. Studies on <strong>the</strong><br />
effects <strong>of</strong> tourism development <strong>in</strong> mounta<strong>in</strong> areas have concluded that<br />
<strong>the</strong> tourism development <strong>in</strong>variably affects l<strong>and</strong> size around <strong>the</strong><br />
trekk<strong>in</strong>g routes ad <strong>in</strong> <strong>and</strong> around dest<strong>in</strong>ation settlements. The most<br />
apparent effect accord<strong>in</strong>g to <strong>the</strong>m is conversion <strong>of</strong> forest l<strong>and</strong> <strong>in</strong>to<br />
agriculture l<strong>and</strong>, encroachments on public open spaces <strong>and</strong> tendency<br />
to leave l<strong>and</strong> fallow for camp<strong>in</strong>g. There can however be some positive
51<br />
effects due to changes <strong>in</strong> l<strong>and</strong> use led by tourism. These positive<br />
effects have been noted along <strong>the</strong> trans-Himalayan region <strong>of</strong> Nepal as<br />
a shift <strong>in</strong> cropp<strong>in</strong>g pattern from traditional to commercial one. The<br />
case <strong>of</strong> Annapurna is <strong>of</strong>ten cited as an example <strong>of</strong> development <strong>of</strong> a<br />
production base due to trekk<strong>in</strong>g tourism. This has socio-economic<br />
implications as well.<br />
Market forces- led <strong>in</strong>discrim<strong>in</strong>ate construction <strong>of</strong> tourist<br />
<strong>in</strong>frastructure leads to overstra<strong>in</strong>ed civic <strong>in</strong>frastructure. Facilities like<br />
water, electricity, roads <strong>and</strong> public health <strong>of</strong>ten exist <strong>in</strong> accordance<br />
with <strong>the</strong> local needs. A sudden <strong>in</strong>crease <strong>in</strong> number <strong>of</strong> users results <strong>in</strong><br />
breakdown <strong>of</strong> <strong>the</strong> system. Examples <strong>of</strong> tourism-led scarcity <strong>of</strong> water<br />
ad electricity, over-crowd<strong>in</strong>g <strong>and</strong> traffic congestion are very common<br />
<strong>in</strong> certa<strong>in</strong> urban areas.<br />
Impact on Social-Cultural Environment<br />
The impacts <strong>of</strong> tourism development on socio-cultural<br />
environment can be studied under two classifications. Impacts on<br />
tourists <strong>and</strong> on <strong>the</strong> host population.<br />
(A) Impacts on Tourists<br />
The major impact on tourists that emerges is one <strong>the</strong> quality <strong>of</strong><br />
recreational experience. There is a degree <strong>of</strong> <strong>in</strong>tensity <strong>of</strong> use <strong>of</strong><br />
recreational resources, which <strong>the</strong> tourists are will<strong>in</strong>g to accept.<br />
Overcrowd<strong>in</strong>g may force some people to consider <strong>the</strong> experience no<br />
longer worth hav<strong>in</strong>g, that are <strong>the</strong> repeat visits will fall substantially.<br />
Claswson <strong>and</strong> Knetsch (1975) provide an <strong>in</strong>terest<strong>in</strong>g analysis to prove<br />
<strong>the</strong> fact that <strong>the</strong> extent <strong>of</strong> crowd<strong>in</strong>g will not be <strong>the</strong> same for all areas<br />
<strong>and</strong> k<strong>in</strong>ds <strong>of</strong> recreational use. Those who take advantage <strong>of</strong> <strong>the</strong><br />
opportunities it <strong>of</strong>fers for nature value a wilderness area <strong>and</strong> not <strong>the</strong><br />
man-made works. Opportunity to see an enjoy a relatively untouched<br />
<strong>and</strong> primate environment gives such areas <strong>the</strong>ir greatest appeal. It<br />
may be argued that satisfaction per user here is highest at <strong>the</strong> very
52<br />
lowest <strong>in</strong>tensity <strong>of</strong> use <strong>and</strong> it falls steadily as <strong>the</strong> <strong>in</strong>tensity rises.<br />
However, even here almost everybody welcomes past usages <strong>of</strong> <strong>the</strong><br />
area by someone <strong>and</strong> almost certa<strong>in</strong> to portend some degree <strong>of</strong> present<br />
use. But satisfaction per visitor reaches a peak at a very low <strong>in</strong>tensity<br />
<strong>of</strong> use. Subsequently, as <strong>the</strong> <strong>in</strong>tensity <strong>of</strong> se cont<strong>in</strong>ues to raise, <strong>the</strong><br />
satisfaction per visitor falls rapidly. The same area might be<br />
converted <strong>in</strong>to an unimproved camp<strong>in</strong>g ground- accessible over dirt<br />
roads addition <strong>of</strong> m<strong>in</strong>imum facilities <strong>of</strong> toilets, natural water supply<br />
<strong>and</strong> <strong>the</strong> like. Users <strong>of</strong> such an area would value it largely for its<br />
natural conditions, for <strong>the</strong> feel<strong>in</strong>g <strong>of</strong> privacy, which would be available.<br />
The satisfaction here would beg<strong>in</strong> to rise at a higher level <strong>of</strong> use, reach<br />
a peak at a greater <strong>in</strong>tensity <strong>of</strong> use, <strong>and</strong> fall to zero at still greater<br />
<strong>in</strong>tensities, than for <strong>the</strong> wilderness areas.<br />
The same area can <strong>the</strong>n be converted <strong>in</strong>to a highly developed<br />
campground- accessible by oiled roads, with flush toilets, hot water<br />
<strong>and</strong> availability <strong>of</strong> electricity. The satisfaction per user <strong>in</strong> this case,<br />
will cont<strong>in</strong>ue to rise to a much greater <strong>in</strong>tensify <strong>of</strong> use, <strong>and</strong> probably<br />
would decl<strong>in</strong>e more slowly for that peak. Us<strong>in</strong>g this analysis, it can be<br />
displayed that how <strong>the</strong> recreational experience differs with different<br />
level <strong>of</strong> facilities <strong>and</strong> <strong>in</strong>tensity <strong>of</strong> uses even though <strong>the</strong> area is<br />
identical, <strong>and</strong> each experience is camp<strong>in</strong>g, though <strong>the</strong> <strong>in</strong>tellectual<br />
content <strong>of</strong> experience has changed greatly.<br />
Tisdell (1991) also exam<strong>in</strong>es <strong>the</strong> same issue with reference to<br />
tourism <strong>in</strong>dustry. He argues that with <strong>the</strong> <strong>in</strong>crease <strong>in</strong> popularity <strong>of</strong> a<br />
dest<strong>in</strong>ation, more <strong>and</strong> more people visit <strong>the</strong> area requir<strong>in</strong>g much<br />
larger <strong>in</strong>frastructure <strong>in</strong> <strong>the</strong> form <strong>of</strong> hotels <strong>and</strong> o<strong>the</strong>r associated<br />
facilities. Initially, tourist may react positively to it as with <strong>the</strong><br />
<strong>in</strong>crease <strong>in</strong>frastructure <strong>and</strong> facilities, economics <strong>of</strong> scale flow <strong>and</strong> due<br />
to <strong>the</strong> competition <strong>the</strong> prices <strong>of</strong> <strong>the</strong> tourist facilities fall. However,<br />
with <strong>the</strong> capacity thresholds <strong>of</strong> <strong>the</strong> dest<strong>in</strong>ation be<strong>in</strong>g overreached <strong>the</strong><br />
negative effects start flow<strong>in</strong>g <strong>in</strong> <strong>and</strong> <strong>the</strong> satisfaction level <strong>of</strong> <strong>the</strong><br />
visitor’s falls.
53<br />
(b) Impacts on <strong>the</strong> Host Population<br />
Social <strong>and</strong> cultural aspects <strong>of</strong> environment <strong>of</strong> host area are seen<br />
as synonymous <strong>in</strong> <strong>the</strong> tourism literature. Although <strong>the</strong>re is not much<br />
agreement among social scientists about <strong>the</strong> socio-cultural<br />
consequences <strong>of</strong> <strong>in</strong>ternational tourism, a majority <strong>of</strong> <strong>the</strong>m seen to<br />
emphasise <strong>the</strong> negative effects <strong>of</strong> tourism. There are also some <strong>of</strong><br />
those who feel that <strong>the</strong> tourism developments <strong>in</strong> <strong>the</strong> third world<br />
countries have produced positive results <strong>and</strong> also those who feel that<br />
<strong>the</strong> tourism have had no appreciable change <strong>in</strong> traditional societies. A<br />
more realistic view appears to be that it has both positive <strong>and</strong> negative<br />
consequences <strong>in</strong> <strong>the</strong> third world countries, though <strong>the</strong> respective<br />
levels vary depend<strong>in</strong>g upon <strong>the</strong> socio-cultural structure <strong>of</strong> <strong>the</strong><br />
country.<br />
Among <strong>the</strong> negative consequences <strong>of</strong> tourism are; decl<strong>in</strong>e <strong>in</strong><br />
traditions, materialism, <strong>in</strong>crease <strong>in</strong> crime rates, social conflicts,<br />
crowd<strong>in</strong>g, environmental deterioration, <strong>and</strong> dependency on <strong>in</strong>dustrial<br />
countries. It is frequently stated that <strong>the</strong> traditions <strong>in</strong> <strong>the</strong> host<br />
countries are weakened under <strong>the</strong> <strong>in</strong>fluence <strong>of</strong> tourism. There is <strong>of</strong>ten<br />
a loss <strong>of</strong> identity <strong>of</strong> traditional cultures result<strong>in</strong>g <strong>in</strong> tourist facilities<br />
like accommodation loose <strong>the</strong>ir identity <strong>and</strong> similar cultures grow <strong>in</strong><br />
different parts <strong>of</strong> <strong>the</strong> region. This loss <strong>of</strong> identity result<strong>in</strong>g from<br />
tourism <strong>of</strong>ten destroys <strong>in</strong>timate, personal <strong>and</strong> friendly relationship<br />
<strong>and</strong> leads to commercialism <strong>and</strong> materialisms. These results <strong>in</strong><br />
change <strong>of</strong> system based on social <strong>and</strong> moral values to a system based<br />
on money. Impersonality <strong>and</strong> commercialisation <strong>in</strong> human relations<br />
from one <strong>of</strong> <strong>the</strong> factors <strong>in</strong> <strong>in</strong>crease <strong>in</strong> crime rates. The argument f<strong>in</strong>ds<br />
support with <strong>the</strong> <strong>in</strong>crease <strong>in</strong> crime <strong>and</strong> prosecution noticed <strong>in</strong> Mexico<br />
<strong>and</strong> <strong>the</strong> Far East.<br />
Similarly, <strong>in</strong>creased population due to addition <strong>of</strong> float<strong>in</strong>g<br />
population <strong>and</strong> <strong>in</strong>crease <strong>in</strong> number <strong>of</strong> vehicles due to <strong>in</strong>crease <strong>in</strong><br />
dem<strong>and</strong>s leads to crowd<strong>in</strong>g. The environmental deterioration occurs
54<br />
as a result <strong>of</strong> litter<strong>in</strong>g, water <strong>and</strong> air pollution, <strong>and</strong> destruction <strong>of</strong><br />
natural beauty <strong>and</strong> architectural façade. So much so, evidence <strong>of</strong><br />
tourism result<strong>in</strong>g <strong>in</strong> physical <strong>and</strong> mental diseases has also been<br />
found. Pearce (1982) <strong>and</strong> Lundberg (1976) have associated <strong>in</strong>crease<br />
<strong>in</strong> <strong>in</strong>cidence <strong>of</strong> venereal diseases <strong>and</strong> ulcer <strong>in</strong> Hawaii. Similarly,<br />
<strong>in</strong>creased dependency is a natural outcome <strong>in</strong> small isl<strong>and</strong> economies<br />
due to less developed manufactur<strong>in</strong>g sector. Moreover, airl<strong>in</strong>es, travel<br />
agencies, <strong>and</strong> hotel cha<strong>in</strong>s are generally operated by <strong>in</strong>dustrialised<br />
nations.<br />
The reactions <strong>of</strong> <strong>the</strong> residents to adjust <strong>the</strong>mselves to <strong>the</strong> new<br />
conditions are exam<strong>in</strong>ed elsewhere (e.g. Dogan, 1989). While if <strong>the</strong><br />
impacts are deemed to be positive, <strong>the</strong> reaction is acceptance to<br />
change, on <strong>the</strong> o<strong>the</strong>r h<strong>and</strong> if <strong>the</strong> impacts are deemed to be negative<br />
<strong>the</strong> reactions take <strong>the</strong> form <strong>of</strong> resistance. Among <strong>the</strong> cultural<br />
strategies <strong>the</strong> people develop to cope with <strong>the</strong> effects <strong>of</strong> tourism are;<br />
resistance, retreatism, boundary ma<strong>in</strong>tenance, revitalisation <strong>and</strong><br />
adoption.<br />
Resistance; In traditional underdeveloped economy <strong>the</strong> tourism<br />
developments may result <strong>in</strong> a lot <strong>of</strong> resentment aga<strong>in</strong>st <strong>the</strong> tourist <strong>and</strong><br />
<strong>the</strong> tourist facilities. This may be more common <strong>in</strong> <strong>the</strong> countries,<br />
which have rema<strong>in</strong>ed European colonies, <strong>and</strong> <strong>the</strong> tourists visit<strong>in</strong>g<br />
<strong>the</strong>se elite <strong>and</strong> costly <strong>the</strong> poor people cannot utilize <strong>the</strong>m. This also<br />
develops a lot <strong>of</strong> resentment aga<strong>in</strong>st <strong>the</strong> tourism <strong>in</strong>dustry as well <strong>the</strong><br />
tourists. It is argued that differences <strong>in</strong> wealth <strong>and</strong> lifestyle between<br />
<strong>the</strong> tourists <strong>and</strong> local residents can also generate <strong>the</strong> feel<strong>in</strong>gs <strong>of</strong> envy<br />
<strong>and</strong> resentment among <strong>the</strong> local people.<br />
Retreatism; The alternate form <strong>of</strong> resentment can be total<br />
boycott <strong>of</strong> <strong>the</strong> tourist <strong>and</strong> revival <strong>of</strong> <strong>the</strong> old traditions <strong>and</strong> culture.<br />
There is an <strong>in</strong>creas<strong>in</strong>g tendency <strong>of</strong> promot<strong>in</strong>g cultural <strong>and</strong> ethnic<br />
consciousness <strong>in</strong>stead <strong>of</strong> an active resistance. Such a resistance is<br />
notice at a stage <strong>of</strong> development when <strong>the</strong> tourist <strong>in</strong>frastructure is <strong>in</strong>
55<br />
existence <strong>and</strong> <strong>the</strong> economic ga<strong>in</strong>s <strong>of</strong> <strong>the</strong> development <strong>of</strong> tourism are<br />
derived by a segment <strong>of</strong> population <strong>and</strong> it is too difficult to give up.<br />
Especially, <strong>the</strong> young <strong>and</strong> <strong>the</strong> educated people get attracted towards<br />
tourism <strong>and</strong> <strong>the</strong>y adopt it very fast while <strong>the</strong> old <strong>and</strong> relatively less<br />
educated feel that <strong>the</strong> changes produced by tourism have impaired<br />
culture <strong>and</strong> traditions. Geiger (1978) observes such retreatism<br />
reaction among <strong>the</strong> rural communities <strong>of</strong> Tyrol.<br />
Boundary ma<strong>in</strong>tenance: This may happen at a stage <strong>of</strong><br />
development <strong>of</strong> tourism when <strong>the</strong> benefits start percolat<strong>in</strong>g to a large<br />
section <strong>of</strong> people <strong>and</strong> <strong>the</strong> negative effects <strong>of</strong> tourism developments are<br />
overshadowed by <strong>the</strong> positive economic ga<strong>in</strong>s. The community<br />
accepts tourism without any resistance. This process <strong>in</strong>volves<br />
establish<strong>in</strong>g a well-def<strong>in</strong>ed boundary between <strong>the</strong> foreign <strong>and</strong> <strong>the</strong> local<br />
cultures <strong>and</strong> present<strong>in</strong>g <strong>the</strong> local traditions to foreigners <strong>in</strong> a different<br />
context so that <strong>the</strong> effects <strong>of</strong> <strong>the</strong> foreigners on <strong>the</strong> local are m<strong>in</strong>imised.<br />
Isl<strong>and</strong> <strong>of</strong> Bali is <strong>the</strong> best example <strong>of</strong> this k<strong>in</strong>d. The isl<strong>and</strong> has kept its<br />
cultural traditions <strong>and</strong> has accepted tourism. A study by Flamme <strong>in</strong><br />
<strong>the</strong> Bahamas also f<strong>in</strong>ds <strong>the</strong> process <strong>of</strong> boundary ma<strong>in</strong>tenance. The<br />
community was able to protect <strong>the</strong>ir culture while reap<strong>in</strong>g <strong>the</strong><br />
economic benefits <strong>of</strong> tourism.<br />
Revitalisation: A culture is an <strong>in</strong>tegral part <strong>of</strong> <strong>the</strong> tourism<br />
product; sometimes <strong>the</strong> protection <strong>of</strong> traditional culture itself becomes<br />
necessary to promote tourism. It is argued that sometimes customs<br />
<strong>and</strong> traditions com<strong>in</strong>g to <strong>the</strong> br<strong>in</strong>k <strong>of</strong> vanish<strong>in</strong>g under <strong>the</strong> impact <strong>of</strong><br />
<strong>in</strong>dustrialisation <strong>and</strong> urbanizations are revived due to tourism. S<strong>in</strong>gh<br />
(1989) also f<strong>in</strong>ds such evidence <strong>in</strong> his survey <strong>of</strong> tourism impact on<br />
environment <strong>in</strong> Kullu valley <strong>in</strong> Himachal Pradesh <strong>in</strong> India. Dogan<br />
(1989) f<strong>in</strong>ds <strong>in</strong>stances <strong>of</strong> tourism contribut<strong>in</strong>g to <strong>the</strong> development <strong>of</strong><br />
pottery, basketry, jewellery <strong>and</strong> lea<strong>the</strong>r goods <strong>in</strong> Cyprus <strong>and</strong> Tunisia.<br />
In India as well government has supported fairs <strong>and</strong> festivals to boost<br />
cultural tourism (Dhar, 1993). Protection <strong>of</strong> historical build<strong>in</strong>gs <strong>in</strong>
56<br />
Engl<strong>and</strong> <strong>and</strong> India (Pearce, 1982; Dhar, 1993) has benefited from<br />
tourism.<br />
Adoption. At <strong>the</strong> <strong>in</strong>itial stage people adopt<strong>in</strong>g tourism may be<br />
lesser; however, <strong>the</strong>re is always some section <strong>of</strong> <strong>the</strong> host societies<br />
which may support tourism. Such as trend is generally seen among<br />
educated <strong>and</strong> young people <strong>in</strong> third world countries. Andronicou<br />
(1979) reports that <strong>the</strong> impact <strong>of</strong> tourism on values attitudes, <strong>and</strong><br />
behaviour has been accepted without any resistance <strong>in</strong> Cyprus. The<br />
young people <strong>in</strong> particular have accepted <strong>the</strong> western moral values<br />
about sex <strong>and</strong> dress due to <strong>the</strong>ir contact with tourist. The host<br />
reactions are varied <strong>and</strong> divergent due to certa<strong>in</strong> factors like;<br />
heterogeneity <strong>of</strong> local population, power relations with<strong>in</strong> <strong>the</strong> local<br />
population, <strong>and</strong> role <strong>of</strong> <strong>the</strong> government. Heterogeneity <strong>of</strong> <strong>the</strong><br />
population may be for reasons <strong>of</strong> differences <strong>in</strong> cultures, cast <strong>and</strong> age.<br />
The fact that costs <strong>and</strong> benefits <strong>of</strong> tourism are not evenly distributed<br />
with<strong>in</strong> <strong>the</strong> local population leads to <strong>in</strong>ternal conflicts. L<strong>and</strong>berg<br />
(1979) f<strong>in</strong>ds that <strong>the</strong> tourism changes <strong>the</strong> power relationships <strong>and</strong><br />
<strong>in</strong>creases conflicts with<strong>in</strong> a dest<strong>in</strong>ation. Boyer (Dogan, 1989)<br />
concludes that as a result <strong>of</strong> touristic development, agriculturallybased<br />
elite is replaced by those based on touristic activities. Different<br />
political parties may hold different views about tourism. The different<br />
scenarios may emerge with different political systems. However,<br />
among <strong>the</strong> five stages, revitalisation may not manifest itself as a<br />
dist<strong>in</strong>ct strategy. It may co-exist with boundary ma<strong>in</strong>tenance <strong>and</strong><br />
adoption. Responses <strong>and</strong> stages <strong>of</strong> development are correlated. The<br />
first stage <strong>of</strong> tourist development <strong>in</strong>volves any one <strong>of</strong> <strong>the</strong> possible four<br />
reactions. If <strong>the</strong> tourism enters <strong>in</strong>to <strong>the</strong> area via a stranger, <strong>the</strong> likely<br />
dom<strong>in</strong>ant repose will be resistance. However, if tourism <strong>in</strong>volves a<br />
significant portion <strong>of</strong> <strong>the</strong> local population who expect to ga<strong>in</strong><br />
important socio-economic benefits from it, <strong>and</strong> if <strong>the</strong> tourism is<br />
<strong>in</strong>tegrated <strong>in</strong>to <strong>the</strong> community, <strong>the</strong> <strong>in</strong>itial response will be one <strong>of</strong><br />
acceptance it may ei<strong>the</strong>r be an active acceptance <strong>in</strong> <strong>the</strong> form <strong>of</strong>
57<br />
adoption or a passive acceptance <strong>in</strong> <strong>the</strong> form <strong>of</strong> boundary<br />
ma<strong>in</strong>tenance.<br />
In <strong>the</strong> community where <strong>the</strong>re is widespread resistance aga<strong>in</strong>st<br />
tourism. Touristic development may be locked. However, if <strong>the</strong> place<br />
has strong touristic value, some <strong>in</strong>vestor will still <strong>in</strong>vest <strong>in</strong> tourism<br />
despite <strong>the</strong> resistance. With this <strong>the</strong> employment opportunities will be<br />
created <strong>and</strong> some segment <strong>of</strong> <strong>the</strong> population will benefit from it which<br />
will change its attitude from resistance to adoption. On <strong>the</strong> o<strong>the</strong>r<br />
h<strong>and</strong>, if <strong>the</strong> general reaction <strong>of</strong> <strong>the</strong> population at a dest<strong>in</strong>ation is that<br />
<strong>of</strong> adoption, <strong>the</strong> tourism developments will be very fast. Soon <strong>the</strong><br />
negative effects <strong>of</strong> <strong>the</strong> tourism developments will start surfac<strong>in</strong>g, <strong>and</strong> a<br />
significant portion <strong>of</strong> <strong>the</strong> population will start gett<strong>in</strong>g hostile towards<br />
tourism <strong>and</strong> tourists. <strong>Tourism</strong> development has both positive <strong>and</strong><br />
negative environmental consequences. The management part <strong>of</strong> it,<br />
<strong>the</strong>refore ga<strong>in</strong>s importance. It can now be safely concluded that<br />
tourism cannot be regarded as an unqualified panacea for economic<br />
ills. The situation is particularly bad <strong>in</strong> develop<strong>in</strong>g countries. Ow<strong>in</strong>g<br />
to <strong>the</strong> need <strong>of</strong> such countries to generate <strong>in</strong>comes, <strong>the</strong> develop<strong>in</strong>g<br />
countries are prone to tourism-related environmental damage. The<br />
challenge <strong>the</strong>refore is to achieve <strong>the</strong> balance between <strong>the</strong> frequently<br />
compet<strong>in</strong>g dem<strong>and</strong>s <strong>of</strong> tourism <strong>and</strong> environmental conservation. It is<br />
<strong>the</strong>refore essential that those <strong>in</strong>volved <strong>in</strong> tourism is precursor to <strong>the</strong><br />
<strong>in</strong>tegration <strong>of</strong> tourism development <strong>and</strong> environmental conservation.
58<br />
CHAPTER –IV<br />
TOURISM IMPACT ON PHYSICAL AND<br />
SOCIO-CULTURAL ENVIRONMENT<br />
<strong>Tourism</strong> <strong>in</strong>teracts with environment <strong>in</strong> a two way process. The<br />
environmental resources provide a critical <strong>in</strong>put for <strong>the</strong> production <strong>of</strong><br />
tourism product <strong>and</strong> virtually <strong>the</strong> tourism development <strong>of</strong> an area is<br />
dependent on <strong>the</strong> availability <strong>of</strong> attractive natural or manmade<br />
resources (Briassoulis <strong>and</strong> Straten, 1992). Qualitative <strong>and</strong><br />
quantitative differences <strong>in</strong> distribution <strong>of</strong> environmental resources <strong>in</strong><br />
various regions account for differences <strong>in</strong> tourism development. On<br />
<strong>the</strong> o<strong>the</strong>r h<strong>and</strong>, tourism produces a variety <strong>of</strong> unwanted bye-products<br />
that are disposed <strong>of</strong>f <strong>in</strong>to <strong>the</strong> environment; caus<strong>in</strong>g negative effects on<br />
<strong>the</strong> environment <strong>of</strong> <strong>the</strong> host area. Among <strong>the</strong> negative impacts<br />
identified by OECD (1980) are changes caus<strong>in</strong>g permanent restrict<strong>in</strong>g<br />
<strong>of</strong> <strong>the</strong> environment, <strong>the</strong> generation <strong>of</strong> waste products, tourist activities<br />
<strong>and</strong> population effects.<br />
The impact <strong>of</strong> tourism was studied by o<strong>the</strong>r researcher’s viz.,<br />
Noronha (1976); Van Hout (1979); Williams (1982) <strong>and</strong> S<strong>in</strong>gh (1984).<br />
Most <strong>of</strong> <strong>the</strong>se studies po<strong>in</strong>t more to negative <strong>and</strong> adverse<br />
consequences <strong>of</strong> tourism. <strong>Tourism</strong> is held responsible for<br />
transformation <strong>of</strong> societies by <strong>in</strong>troduc<strong>in</strong>g uncalled for <strong>and</strong><br />
undesirable changes <strong>in</strong> <strong>the</strong>ir value system, tradition <strong>and</strong> mores,<br />
collective lifestyle, creative expression, language <strong>and</strong> <strong>in</strong>dividual<br />
behaviour (Pizam 1986). Rang<strong>in</strong>g from demonstration effect to<br />
acculturation, tourism <strong>and</strong> tourist s<strong>in</strong> by promot<strong>in</strong>g moral laxity,<br />
dur<strong>in</strong>g addition, crime <strong>and</strong> <strong>of</strong>ten prostitution (Truoung,<br />
1983).<strong>Eco</strong>logists <strong>and</strong> environmentalists lament <strong>the</strong> loss <strong>of</strong> flora <strong>and</strong><br />
fauna, spoilage <strong>of</strong> scenic beauty, litter <strong>and</strong> pollution (Echelberger,<br />
1977; Ed<strong>in</strong>gton, 1977; Kaur, 1980), eutrophication <strong>of</strong> lake waters
59<br />
(Kant, 1983; Raza, 1989), degradation <strong>of</strong> mounta<strong>in</strong> slopes<br />
(S<strong>in</strong>nhubber, 1982), park pollution (Western, 1986; L<strong>in</strong>dsay, 1986),<br />
disregard <strong>of</strong> nature <strong>and</strong> monuments (McLellan 1985) <strong>and</strong> damage <strong>of</strong><br />
coral reefs (Salm, 1986) as a result <strong>of</strong> tourism.<br />
S<strong>in</strong>gh (1989) studied <strong>the</strong> impact <strong>of</strong> tourism on host<br />
environments by assess<strong>in</strong>g <strong>the</strong> residents’ perceptions through a<br />
sample survey. The f<strong>in</strong>d<strong>in</strong>gs <strong>of</strong> his study <strong>in</strong> physical environment<br />
revealed that, by <strong>and</strong> large, tourism has not damaged <strong>the</strong> l<strong>and</strong>scape<br />
appeal <strong>and</strong> scenic beauty, except a few ecological blights (Dhungri <strong>and</strong><br />
Tibetal settlement). However, residents pleaded for strong public<br />
sport <strong>and</strong> wider peoples’ participation for a healthy growth <strong>of</strong> <strong>the</strong><br />
town.<br />
In Socio-culture sphere, <strong>the</strong> resilient social ecosystem has fairly<br />
withstood <strong>the</strong> cultural assault <strong>of</strong> contrast<strong>in</strong>g visit<strong>in</strong>g community that<br />
overwhelms a primitive mounta<strong>in</strong> society dur<strong>in</strong>g <strong>the</strong> summer <strong>and</strong><br />
autumn peaks; caus<strong>in</strong>g sufferance to local people. From among <strong>the</strong><br />
negative effects were, change <strong>in</strong> lifestyle <strong>of</strong> youth <strong>and</strong> drug addition,<br />
which <strong>the</strong> leaders <strong>of</strong> <strong>the</strong> community have met as a challenge.<br />
Modification <strong>in</strong> negative architecture has laos been attributed to<br />
tourism on <strong>the</strong> positive side. <strong>Tourism</strong> was held responsible for<br />
reviv<strong>in</strong>g <strong>the</strong>ir fad<strong>in</strong>g traditions <strong>and</strong> preservation <strong>of</strong> cultural asses <strong>and</strong><br />
monuments.<br />
The <strong>in</strong>teraction <strong>of</strong> tourism <strong>and</strong> <strong>the</strong> environment has also been<br />
widely researched by Krippendorf (1982), Gunn (1994), Hunter <strong>and</strong><br />
Green (1995), Mieczkowski (1995) <strong>and</strong> Batta (2000). While<br />
Krippendorf <strong>in</strong> his famous work “The Holiday Makers’ has highlighted<br />
<strong>the</strong> environmental implications <strong>of</strong> <strong>in</strong>discrim<strong>in</strong>ate tourism<br />
development, Hunter <strong>and</strong> Green (1995), Mieczkowski (1995), <strong>and</strong><br />
Batta (2000) <strong>of</strong>fer a detailed <strong>and</strong> systematic analysis <strong>of</strong> <strong>the</strong> problem.<br />
Hunter <strong>and</strong> Green have divided <strong>the</strong> environment <strong>in</strong>to three broad<br />
components; natural, built <strong>and</strong> socio-cultural environment; <strong>and</strong> <strong>the</strong>n
60<br />
tried to analyze <strong>the</strong> effects <strong>of</strong> tourism development on all <strong>the</strong> three<br />
components. The illustrations given by Hunter <strong>and</strong> Green <strong>in</strong>clude<br />
cases from both developed <strong>and</strong> develop<strong>in</strong>g countries.<br />
Gunn (1994), while highlight<strong>in</strong>g <strong>the</strong> effects <strong>of</strong> <strong>in</strong>discrim<strong>in</strong>ate<br />
development <strong>of</strong> tourism, strongly argued <strong>in</strong> favour <strong>of</strong> planned tourism<br />
development. He felt that while some erosion <strong>and</strong> pollution <strong>of</strong><br />
resources is caused by greater number <strong>of</strong> visitors, most environmental<br />
damage is caused by lack <strong>of</strong> plan, policies <strong>and</strong> actions to prepare for<br />
any economic growth. Through <strong>the</strong> methodology adopted by<br />
Mieczkowski (1995) <strong>and</strong> Batta (2000) is broadly <strong>the</strong> same,<br />
Mieczkowski (1995) discusses <strong>the</strong> impacts <strong>of</strong> tourism on natural, built<br />
<strong>and</strong> socio-cultural environment <strong>in</strong> an <strong>in</strong>ternational perspective with<br />
greater emphasis on developed countries. Batta (2000), on <strong>the</strong> o<strong>the</strong>r<br />
h<strong>and</strong> focuses on problems <strong>in</strong> develop<strong>in</strong>g countries <strong>and</strong> mounta<strong>in</strong><br />
areas, <strong>the</strong>re is one common factor <strong>in</strong> all <strong>the</strong> above works; while <strong>the</strong>se<br />
studies conclude that tourism is not detrimental to environment per<br />
se, <strong>the</strong>y hold <strong>in</strong>discrim<strong>in</strong>ate development <strong>of</strong> tourism responsible for<br />
environmental pollution. For <strong>in</strong>stance, Meizckowski (1995) pleads, “to<br />
blame any economic activity, such as tourism <strong>in</strong> general, for<br />
decreas<strong>in</strong>g environmental quality is like blam<strong>in</strong>g literacy for bad<br />
writ<strong>in</strong>g”.<br />
There has been very little research on <strong>the</strong> environmental effects<br />
<strong>of</strong> tourism <strong>in</strong> Himachal Pradesh. The first study on this aspect was by<br />
S<strong>in</strong>gh (1989) followed by Pirazizy (1993) <strong>and</strong> Batta (1998, 2000) <strong>and</strong><br />
Batta <strong>and</strong> Bhatti (2000). Batta (2000) <strong>of</strong>fers a detailed account <strong>of</strong><br />
effects <strong>of</strong> tourism on various components <strong>of</strong> <strong>the</strong> environment <strong>in</strong><br />
Himachal Pradesh Batta <strong>and</strong> Bhatti (2000) provide an analysis on<br />
effects <strong>of</strong> tourism on socio-cultural environment <strong>in</strong> <strong>the</strong> state.<br />
Guo Y<strong>in</strong>g et al. (1991) studied <strong>the</strong> characteristics <strong>and</strong><br />
develop<strong>in</strong>g function <strong>of</strong> tourism resources <strong>in</strong> J<strong>in</strong>quan National Forest<br />
Park. The tourism resources <strong>of</strong> J<strong>in</strong>quan National Park Heilongjiang
61<br />
Prov<strong>in</strong>ces, Ch<strong>in</strong>a, were divided <strong>in</strong>to two types; natural tourist<br />
resources (<strong>in</strong>clud<strong>in</strong>g biological resources water resources mounta<strong>in</strong><br />
resources <strong>and</strong> ice <strong>and</strong> snow resources. An analysis was also made <strong>of</strong><br />
<strong>the</strong> seasonal characteristics <strong>and</strong> aes<strong>the</strong>tic value <strong>of</strong> <strong>the</strong> tourist<br />
resources <strong>in</strong> <strong>the</strong> Park. Six functional l<strong>and</strong>scape areas were<br />
designated, based on <strong>the</strong> resources characteristic <strong>and</strong> natural scenes<br />
<strong>and</strong> human facilities planned for <strong>the</strong>se accord<strong>in</strong>g to <strong>the</strong> functional<br />
feature <strong>of</strong> each l<strong>and</strong>scape area.<br />
Bateman et al. (1994) conducted a survey <strong>of</strong> 391 visitors, partly<br />
to exam<strong>in</strong>e factors determ<strong>in</strong><strong>in</strong>g visits to a site at Lynford stage,<br />
Thetford forest, East Anglia, UK. Travel time was found to be by far<br />
<strong>the</strong> most important <strong>in</strong>fluences for undertak<strong>in</strong>g a journey. The validity<br />
<strong>of</strong> this function was tested aga<strong>in</strong>st actual arrivals at locations <strong>and</strong> a<br />
ma<strong>the</strong>matical function was <strong>the</strong>n used to generate predictions <strong>of</strong><br />
visitors, arrivals across Wales to stimulate <strong>the</strong> impact <strong>of</strong> sites be<strong>in</strong>g<br />
converted <strong>in</strong>to woodl<strong>and</strong>. The visitors dem<strong>and</strong> map generated by this<br />
analysis was <strong>the</strong>n converted to a monetary equivalent, us<strong>in</strong>g values<br />
derived from a cross study analysis.<br />
Ankica <strong>and</strong> Vladimir (1999) developed a methodology for<br />
evaluat<strong>in</strong>g <strong>the</strong> <strong>usefulness</strong> <strong>of</strong> health <strong>and</strong> l<strong>and</strong>scape benefits <strong>of</strong> forests.<br />
As part <strong>of</strong> a system <strong>of</strong> Total <strong>Eco</strong>nomic Value (TEV) assessment, this<br />
method evaluates a useful secondary <strong>potential</strong> value for health <strong>and</strong><br />
recreation benefits <strong>and</strong> for l<strong>and</strong>scape. The object <strong>of</strong> <strong>the</strong> method<br />
described is to estimate <strong>usefulness</strong> <strong>in</strong> po<strong>in</strong>t values <strong>and</strong> <strong>in</strong> <strong>the</strong> price <strong>of</strong><br />
<strong>the</strong>se po<strong>in</strong>ts for ay particular region <strong>of</strong> Croatia. External user<br />
population, <strong>the</strong> burden <strong>of</strong> pollutants <strong>and</strong> <strong>the</strong> specific characteristics <strong>of</strong><br />
<strong>the</strong> l<strong>and</strong>scape (e.g. naturalness, diversity, historical cultural heritage,<br />
<strong>and</strong> aes<strong>the</strong>tic images) were also considered.<br />
Bull (1999) studied <strong>the</strong> tourism <strong>potential</strong> <strong>of</strong> Engl<strong>and</strong>’s<br />
Community Forests. The future <strong>potential</strong> for tourism development is<br />
assessed through an exam<strong>in</strong>ation <strong>of</strong> community forest plans <strong>and</strong>
62<br />
through personal communications with <strong>the</strong> implementers <strong>and</strong> users <strong>of</strong><br />
various projects. The review showed that despite a brief coverage,<br />
most plans devote <strong>the</strong> same space to tourism issues, with economic<br />
<strong>and</strong> susta<strong>in</strong>able concerns underp<strong>in</strong>n<strong>in</strong>g most <strong>of</strong> <strong>the</strong> proposals. The<br />
study concludes by reveal<strong>in</strong>g that, s<strong>in</strong>ce <strong>the</strong> plans were prepared <strong>the</strong><br />
importance <strong>of</strong> tourism has been accorded more prom<strong>in</strong>ence <strong>and</strong> that a<br />
number <strong>of</strong> dist<strong>in</strong>ct tourism <strong>in</strong>itiatives are be<strong>in</strong>g developed.<br />
Gomez (1999) reported <strong>the</strong> results from a case study <strong>of</strong> <strong>the</strong><br />
environmental economic value provided by afforested areas with<br />
dist<strong>in</strong>ct management objectives. The application shed light on some<br />
<strong>of</strong> <strong>the</strong> problems <strong>in</strong> consider<strong>in</strong>g <strong>the</strong> non-market output associated with<br />
different forest uses. The goal was to learn more about <strong>the</strong> benefits<br />
that society derived from <strong>the</strong> provision <strong>of</strong> public recreational facilities<br />
<strong>and</strong> public afforestation programmes; <strong>in</strong> a given context <strong>of</strong> Galicia<br />
(North-Western Spa<strong>in</strong>) <strong>and</strong> Portugal, where rotation periods <strong>in</strong> forestry<br />
plantations are short, <strong>and</strong> l<strong>and</strong> previously used for agriculture as well<br />
as native woodl<strong>and</strong>s that have been cut or burnt down are be<strong>in</strong>g<br />
replanted with fast grow<strong>in</strong>g species. S<strong>in</strong>ce <strong>the</strong> paper supports <strong>the</strong><br />
view that cont<strong>in</strong>gent valuation (CV) is an appropriate technique for <strong>the</strong><br />
valuation <strong>of</strong> <strong>the</strong> benefits, <strong>the</strong> results <strong>of</strong> <strong>the</strong> study are accompanied by<br />
<strong>the</strong> discussion <strong>of</strong> <strong>the</strong> way <strong>the</strong> method is applied.<br />
Hanrid et al (1999) published a paper on “<strong>Eco</strong>-tourism under<br />
multiple management”. Us<strong>in</strong>g direct observations <strong>and</strong> <strong>in</strong>terviews <strong>of</strong><br />
direct stakeholders, <strong>the</strong> paper exam<strong>in</strong>es <strong>the</strong> status <strong>of</strong> eco-tourism<br />
<strong>in</strong>dustry <strong>in</strong> <strong>the</strong> Sunder bans Bangladesh. It explores <strong>the</strong><br />
predicaments <strong>of</strong> eco-tourism <strong>in</strong>dustry as it relates to resource<br />
management <strong>and</strong> policy statements. Issues discussed were; <strong>the</strong><br />
economic background <strong>of</strong> <strong>the</strong> Bangladesh Sunderbans; why ecotourism;<br />
eco-tourism <strong>in</strong> <strong>the</strong> Sunderbans; problems <strong>and</strong> prospects <strong>in</strong><br />
<strong>the</strong> Sundarbans; <strong>and</strong> <strong>the</strong> Sunderbans management dilemma <strong>the</strong> need<br />
for a s<strong>in</strong>gle outlet shared approach.
63<br />
Johnson <strong>and</strong> Booker (1999) surveyed 286 recreationists <strong>in</strong> <strong>the</strong><br />
Apalachicola National Forest <strong>in</strong> Florida, USA, to exam<strong>in</strong>e activity<br />
choice by wild l<strong>and</strong> visitors <strong>in</strong> various activities, rang<strong>in</strong>g from<br />
consumptive activities like hunt<strong>in</strong>g <strong>and</strong> fish<strong>in</strong>g to non-consumptive<br />
activities like nature conservation <strong>and</strong> relax<strong>in</strong>g. Participation was<br />
exam<strong>in</strong>ed by race <strong>and</strong> gender subgroups. The results showed no<br />
racial differences for consumptive activities like fish<strong>in</strong>g <strong>and</strong> hunt<strong>in</strong>g;<br />
however, African participates <strong>in</strong> most forms <strong>of</strong> non-consumptive<br />
activities like camp<strong>in</strong>g <strong>and</strong> hik<strong>in</strong>g. Greater gender differences <strong>in</strong><br />
activity participation were found for whites than for African-<br />
Americans. Shen Yue Qu<strong>in</strong>n et al. (1999) analysed <strong>the</strong> global trends<br />
<strong>in</strong> eco-tourism. It is noted that this type <strong>of</strong> tourism is high <strong>in</strong> its<br />
expectations, <strong>and</strong> makes various basic dem<strong>and</strong>s on both tourists <strong>and</strong><br />
tour managers. The paper <strong>the</strong>n discussed <strong>the</strong> practices <strong>in</strong>volved <strong>in</strong><br />
develop<strong>in</strong>g eco-tourism <strong>in</strong> L<strong>in</strong>’an, Zhejiang Prov<strong>in</strong>ce (Ch<strong>in</strong>a) ad<br />
analyses <strong>the</strong> natural resources conditions <strong>and</strong> regional superiority <strong>of</strong><br />
<strong>the</strong> area. Some tactics <strong>and</strong> measures for enabl<strong>in</strong>g <strong>the</strong> steady,<br />
cont<strong>in</strong>uous <strong>and</strong> susta<strong>in</strong>able development <strong>of</strong> eco-tourism <strong>in</strong> L<strong>in</strong>’an are<br />
proposed.<br />
Batta (2001) <strong>in</strong> his study emphasized that economic<br />
<strong>in</strong>struments provided <strong>the</strong> means or vehicle for <strong>in</strong>ternationalization <strong>of</strong><br />
environmental degradation costs <strong>and</strong> resource depletion cost <strong>in</strong> a<br />
flexible <strong>and</strong> efficient way <strong>and</strong> <strong>the</strong>se environmental problems are due to<br />
market <strong>in</strong>stitutional <strong>and</strong> policy distortions which resulted <strong>in</strong> under<br />
pric<strong>in</strong>g <strong>of</strong> resources, public services <strong>and</strong> commodities. He f<strong>in</strong>ally<br />
suggested that future developments <strong>in</strong> environmental policy have to<br />
be guided by <strong>the</strong> factors like full realization <strong>of</strong> environmental costs<br />
through an appropriate structure <strong>of</strong> user charges, collective action<br />
<strong>and</strong> participative management <strong>of</strong> natural resources.<br />
Charles (2001) discussed <strong>in</strong> detail <strong>the</strong> role <strong>of</strong> development <strong>and</strong><br />
tourism on drug trade with special reference to Himachal Pradesh,<br />
ma<strong>in</strong>ly Manali. He reported that, <strong>the</strong> tourism naturally turns an
64<br />
important <strong>in</strong>dustry for <strong>in</strong>come generation to <strong>the</strong> local people He<br />
fur<strong>the</strong>r, discussed that due to lack <strong>of</strong> management skill <strong>the</strong> local<br />
people. Ei<strong>the</strong>r lease out <strong>the</strong>ir l<strong>and</strong> to <strong>the</strong> outsiders or build <strong>the</strong>ir won<br />
hotels. The exposure <strong>of</strong> people to <strong>the</strong> luxuries that money can buy<br />
has leaded <strong>the</strong>m to adopt ways that are not legal. One <strong>of</strong> <strong>the</strong> lucrative<br />
method, a few local people have adopted is cater<strong>in</strong>g to tourist dem<strong>and</strong><br />
<strong>of</strong> drug <strong>of</strong> <strong>the</strong>ir choice. He also reported that <strong>in</strong> remote areas local<br />
people have begun to cultivate Cannabis, which is bought by<br />
middlemen <strong>and</strong> sold to dealers <strong>in</strong> certa<strong>in</strong> pockets.<br />
Sarpa et al. (2001) studied <strong>the</strong> recreational benefits from <strong>the</strong><br />
creation <strong>of</strong> nature reserve <strong>in</strong> Irish forests. Data from a large scale<br />
cont<strong>in</strong>gent valuation study are used to <strong>in</strong>vestigate <strong>the</strong> effects <strong>of</strong> forest<br />
attributes on will<strong>in</strong>gness to pay for forest recreation <strong>in</strong> Irel<strong>and</strong>. In<br />
particular, <strong>the</strong> presence <strong>of</strong> a nature reserve <strong>in</strong> <strong>the</strong> forest is found to<br />
significantly <strong>in</strong>crease <strong>the</strong> visitors’ will<strong>in</strong>gness to pay. A r<strong>and</strong>om utility<br />
model is used to estimate <strong>the</strong> welfare change associated with <strong>the</strong><br />
creation <strong>of</strong> nature reserves <strong>in</strong> all <strong>the</strong> Irish forests currently without<br />
one <strong>the</strong> early impact on visitors’ economic welfare <strong>of</strong> new nature<br />
reserves approaches half-a-million pounds per annum, exclusive <strong>of</strong><br />
non recreational values.
65<br />
CHAPTER-V<br />
PLANNING AND DEVELOPMENT OF<br />
A NEW ECO-FRIENDLY DESTINATION<br />
<strong>Eco</strong>-travel may be def<strong>in</strong>ed as a leisure activity that takes place<br />
<strong>in</strong> an unusual or exactly wilderness or remote dest<strong>in</strong>ation. It tends to<br />
be associated with high level <strong>of</strong> activity by <strong>the</strong> participants. They<br />
expected to experience vary<strong>in</strong>g degrees <strong>of</strong> risk, excitement, tranquillity<br />
<strong>and</strong> to be personally tested. They are explores <strong>of</strong> <strong>the</strong> outer world,<br />
especially <strong>the</strong> undisturbed exotic parts <strong>of</strong> <strong>the</strong> planet. They also seek<br />
<strong>the</strong> <strong>in</strong>ner world <strong>of</strong> personal challenge, self-perception <strong>and</strong> selfmastery.<br />
A simple def<strong>in</strong>ition <strong>of</strong> eco-tourism can be responsible travel<br />
to natural areas that conserves <strong>the</strong> environment <strong>and</strong> susta<strong>in</strong>s <strong>the</strong><br />
wellbe<strong>in</strong>g <strong>of</strong> local people (Wood, Blangy, 1999). <strong>Eco</strong>-friendly<br />
development <strong>of</strong> tourism must adhere to pr<strong>in</strong>ciples <strong>of</strong> <strong>Eco</strong>-tourism.<br />
<strong>Eco</strong>-tourism is environmentally responsible travel. <strong>Eco</strong>-tourism is<br />
nature based <strong>and</strong> participatory <strong>and</strong> <strong>in</strong>volves a challenge to <strong>the</strong><br />
<strong>in</strong>dividual <strong>in</strong> which <strong>the</strong> <strong>in</strong>dividual experiences natural areas <strong>and</strong><br />
regional cultures, while <strong>the</strong> ma<strong>in</strong> focus is conservation <strong>and</strong> <strong>the</strong><br />
<strong>in</strong>terpretation <strong>and</strong> underst<strong>and</strong><strong>in</strong>g <strong>of</strong> <strong>the</strong> area visited. <strong>Eco</strong>-tourism<br />
stresses <strong>the</strong> total environment while mak<strong>in</strong>g an economic contribution<br />
to <strong>the</strong> local community. <strong>Eco</strong>-tourism usually <strong>in</strong>volves a small group<br />
with a naturalist who is knowledgeable about <strong>the</strong> local environment<br />
<strong>and</strong> culture. Examples; photographic safaris, bird <strong>and</strong> wildlife<br />
view<strong>in</strong>g, cultural tours archaeological digs.<br />
Plann<strong>in</strong>g <strong>in</strong> <strong>Eco</strong>-tourism<br />
Plann<strong>in</strong>g is a process that <strong>in</strong>volves selection <strong>of</strong> a desirable<br />
future out <strong>of</strong> a range <strong>of</strong> plausible alternatives <strong>and</strong> implement<strong>in</strong>g<br />
strategies <strong>and</strong> actions that will achieve <strong>the</strong> desired action. Therefore it<br />
becomes critical that planners underst<strong>and</strong> <strong>the</strong> social, political <strong>and</strong>
66<br />
economic trends as it becomes <strong>the</strong> context for plann<strong>in</strong>g. Such<br />
underst<strong>and</strong><strong>in</strong>g helps to capitalize emerg<strong>in</strong>g markets, develop actions<br />
that are more efficient <strong>and</strong> effective, <strong>and</strong> ensure that strategies <strong>and</strong><br />
actions can be adapted to chang<strong>in</strong>g conditions.<br />
Some emerg<strong>in</strong>g trends affect<strong>in</strong>g <strong>the</strong> plann<strong>in</strong>g <strong>of</strong> ecotourism <strong>in</strong> this<br />
modern world are listed below.<br />
• Increas<strong>in</strong>g social <strong>and</strong> environmental concerns<br />
• Importance <strong>of</strong> service quality<br />
• Personal security <strong>and</strong> safety<br />
• Ris<strong>in</strong>g education levels <strong>and</strong> dem<strong>and</strong> for travell<strong>in</strong>g<br />
• Age<strong>in</strong>g population<br />
• Chang<strong>in</strong>g roles <strong>of</strong> women<br />
• Change <strong>in</strong> leisure patterns<br />
• Advances <strong>in</strong> global communication <strong>and</strong> <strong>in</strong>formation technology<br />
• Proliferation <strong>of</strong> travel options<br />
• Globalization <strong>of</strong> <strong>the</strong> economy, etc.<br />
The Draft <strong>Tourism</strong> Policy (1997) states that “<strong>in</strong> <strong>the</strong> context <strong>of</strong><br />
economic liberalization <strong>and</strong> globalization be<strong>in</strong>g pursued by <strong>the</strong><br />
country, <strong>the</strong> development policies <strong>of</strong> no sector can rema<strong>in</strong> static”. The<br />
policy fur<strong>the</strong>r states that “<strong>the</strong> emergence <strong>of</strong> tourism as an important<br />
<strong>in</strong>strument for susta<strong>in</strong>able human development <strong>in</strong>clud<strong>in</strong>g poverty<br />
alleviation, employment generation, environmental regeneration <strong>and</strong><br />
advancement <strong>of</strong> women <strong>and</strong> o<strong>the</strong>r disadvantaged groups <strong>in</strong> <strong>the</strong><br />
country” requires support to realize <strong>the</strong>se goals. India’s tourism<br />
resources have always been considered immense, <strong>in</strong> a tourism audit.<br />
The geographical features are diverse, colourful <strong>and</strong> varied. The<br />
coastl<strong>in</strong>e <strong>of</strong>fers opportunities for develop<strong>in</strong>g <strong>the</strong> best beeches <strong>in</strong> <strong>the</strong><br />
world. There are a wealth <strong>of</strong> eco-systems <strong>in</strong>clud<strong>in</strong>g biosphere<br />
reserves, mangroves coral reefs, mounta<strong>in</strong>s <strong>and</strong> forests as well as an<br />
equally wide range <strong>of</strong> flora <strong>and</strong> fauna. The cultural attractions are<br />
plenty. Diversity is <strong>the</strong> ma<strong>in</strong> feature <strong>of</strong> Indian culture.
67<br />
The policy fur<strong>the</strong>r states that “<strong>in</strong>ternational tourists visit<strong>in</strong>g<br />
<strong>in</strong>teriors <strong>of</strong> <strong>the</strong> country for reasons <strong>of</strong> purity <strong>of</strong> <strong>the</strong> environment <strong>and</strong><br />
nature contributes to <strong>the</strong> development <strong>of</strong> <strong>the</strong>se areas particularly<br />
backward regions”. Thus tourism “Should also become a reason for<br />
better preservation <strong>and</strong> protection <strong>of</strong> our natural resources,<br />
environment <strong>and</strong> ecology”. Here ecologically susta<strong>in</strong>able tourism<br />
should have a primary focus on experienc<strong>in</strong>g natural areas that foster<br />
environmental <strong>and</strong> cultural underst<strong>and</strong><strong>in</strong>g, appreciation <strong>and</strong><br />
conservation such that:<br />
• It contributes to conservation<br />
• It benefits <strong>the</strong> local people<br />
• And tourists learn from <strong>the</strong> experience<br />
Development <strong>of</strong> <strong>in</strong>frastructure <strong>and</strong> services<br />
All dest<strong>in</strong>ation areas, except those <strong>in</strong> IUCN category, require<br />
some k<strong>in</strong>d <strong>of</strong> <strong>in</strong>frastructure where visitors can stay for a period <strong>of</strong> time<br />
<strong>in</strong> <strong>the</strong> natural surround<strong>in</strong>gs. This is necessary to enhance tourist<br />
experience <strong>and</strong> also help him underst<strong>and</strong> <strong>and</strong> appreciate <strong>the</strong> heritage<br />
<strong>of</strong> a place.<br />
Good design makes visitors more comfortable <strong>and</strong> responsive to<br />
<strong>the</strong> <strong>the</strong>mes <strong>and</strong> values <strong>of</strong> <strong>the</strong> area <strong>and</strong> <strong>in</strong>culcates feel<strong>in</strong>g which will<br />
help to meet <strong>the</strong> objectives <strong>of</strong> eco-tourism. Though <strong>the</strong>y need to be<br />
discreetly designed, carefully sited <strong>and</strong> sympa<strong>the</strong>tically l<strong>and</strong>scaped,<br />
but <strong>the</strong>y must none<strong>the</strong>less work. In o<strong>the</strong>r words <strong>the</strong>y must draw<br />
visitors, persuade <strong>the</strong>m to look at displays <strong>and</strong> lead <strong>the</strong>m out better<br />
<strong>in</strong>formed. Thus to be successful visitors centre-must build <strong>in</strong> a strong<br />
<strong>in</strong>terpretative component <strong>and</strong> help visitors underst<strong>and</strong> <strong>the</strong><br />
significance <strong>of</strong> <strong>the</strong> area. But before embark<strong>in</strong>g upon <strong>the</strong> development<br />
<strong>of</strong> <strong>the</strong> site a list <strong>of</strong> questions needs to be answered to help <strong>in</strong><br />
evaluat<strong>in</strong>g <strong>the</strong> need for <strong>the</strong> proposal itself.
68<br />
Checklist <strong>of</strong> questions for proposed facilities <strong>and</strong> service<br />
• Is <strong>the</strong> scale <strong>of</strong> development right for <strong>the</strong> place<br />
• Area <strong>the</strong>re alternative uses <strong>of</strong> <strong>the</strong> site<br />
• How will <strong>the</strong> character <strong>of</strong> <strong>the</strong> site be conserved<br />
• What is <strong>the</strong> level <strong>of</strong> dem<strong>and</strong> for <strong>the</strong> proposed facility, ad <strong>the</strong><br />
value to <strong>the</strong> customer<br />
• Do similar facilities exist now <strong>in</strong> <strong>the</strong> general location, <strong>and</strong> how<br />
well <strong>the</strong>y are used?<br />
• What are <strong>the</strong> proposals for <strong>the</strong> subsequent management <strong>and</strong><br />
ma<strong>in</strong>tenance <strong>of</strong> <strong>the</strong> site?<br />
Culturally sensitive design <strong>and</strong> operations<br />
Culturally sensitive design <strong>and</strong> operations are essential <strong>in</strong> <strong>the</strong><br />
provision <strong>of</strong> visitor services. This is important for susta<strong>in</strong>ability <strong>of</strong> <strong>the</strong><br />
tourism operations as now-a-days visitors are largely <strong>in</strong>terested <strong>in</strong><br />
underst<strong>and</strong><strong>in</strong>g <strong>the</strong> culture <strong>of</strong> a given dest<strong>in</strong>ation. Our culturally<br />
sensitive design <strong>and</strong> operations will provide great motivation to <strong>the</strong><br />
local community to ma<strong>in</strong>ta<strong>in</strong> <strong>the</strong>ir culture <strong>and</strong> heritage.<br />
These expectations can be monitored by follow<strong>in</strong>g <strong>the</strong> guidel<strong>in</strong>es listed<br />
below.<br />
• Au<strong>the</strong>nticity<br />
• Enhance <strong>the</strong> appreciation <strong>and</strong> underst<strong>and</strong><strong>in</strong>g <strong>of</strong> that heritage<br />
• Employment to host communities Promote equitable<br />
distribution <strong>of</strong> benefits <strong>of</strong> eco-tourism Encourage tra<strong>in</strong><strong>in</strong>g <strong>and</strong><br />
employment <strong>of</strong> local people<br />
• Respect sanctity <strong>of</strong> spiritual elements, values <strong>and</strong> life-style <strong>of</strong><br />
<strong>the</strong> host community<br />
• <strong>Eco</strong>nomic returns for conservation <strong>and</strong> to host community.<br />
• Visitor satisfaction<br />
• Ensure that <strong>the</strong> visitor experience is worthwhile present high<br />
quality <strong>in</strong>formation Ensure tourism promotion creates realistic<br />
expectations
69<br />
Environmentally sensitive design <strong>and</strong> operations<br />
Tourist facilities <strong>and</strong> design should act as st<strong>and</strong>ard setters <strong>in</strong><br />
environmentally sensitive design <strong>and</strong> operations. Good design <strong>and</strong><br />
operations can help visitors underst<strong>and</strong> <strong>the</strong> key concept <strong>of</strong> ecotourism,<br />
can highlight <strong>the</strong> importance <strong>of</strong> susta<strong>in</strong>able tourism <strong>and</strong> also<br />
highlight <strong>the</strong> management’s commitment to environmental protection.<br />
This can be achieved by;<br />
• M<strong>in</strong>imiz<strong>in</strong>g <strong>the</strong> negative environmental impact<br />
• Creat<strong>in</strong>g an atmosphere <strong>in</strong> which visitors feel <strong>the</strong>y are <strong>in</strong> a<br />
special place<br />
• Sett<strong>in</strong>g an example <strong>of</strong> sensitive design <strong>and</strong> operation practices,<br />
to educate <strong>and</strong> demonstrate <strong>the</strong> value <strong>and</strong> practically<br />
susta<strong>in</strong>able, <strong>in</strong>novative <strong>and</strong> effective solutions.<br />
Guidel<strong>in</strong>es for environmentally sensitive design <strong>and</strong> operations by NPS<br />
(National Park Services) <strong>of</strong> U.S.A<br />
• Carry out Environmental Impact Assessments <strong>and</strong> also develop<br />
mitigation plan<br />
• Materials should be <strong>in</strong>digenous <strong>and</strong> <strong>in</strong>volve low ma<strong>in</strong>tenance<br />
• Site design <strong>and</strong> L<strong>and</strong>scap<strong>in</strong>g to m<strong>in</strong>imize<br />
Site disturbance, Physical <strong>in</strong>trusion, Intervention<br />
• Design <strong>and</strong> operate service which are efficient <strong>in</strong> resource<br />
consumption<br />
• Use new <strong>and</strong> low impact technologies <strong>in</strong> construction <strong>and</strong><br />
operations<br />
• Ma<strong>in</strong>ta<strong>in</strong> quality <strong>in</strong> services<br />
• Develop green practices<br />
• Develop mutually beneficial relationship with <strong>the</strong> local<br />
community<br />
• Increase <strong>the</strong> resistance <strong>of</strong> <strong>the</strong> resource<br />
• Shield <strong>the</strong> site from impact<br />
• Streng<strong>the</strong>n <strong>the</strong> site
70<br />
• Ma<strong>in</strong>ta<strong>in</strong>/rehabilitate resource<br />
• Remove problems<br />
• Ma<strong>in</strong>ta<strong>in</strong>/rehabilitate impacted problems<br />
Development <strong>of</strong> “S<strong>of</strong>tware”<br />
It <strong>in</strong>volves development <strong>of</strong> activities which help visitors come out<br />
as <strong>in</strong>formed citizens who underst<strong>and</strong> <strong>the</strong> concerns <strong>of</strong> nature <strong>and</strong> <strong>in</strong><br />
turn helps <strong>in</strong> dispers<strong>in</strong>g <strong>the</strong> conservation message. Development <strong>of</strong><br />
“S<strong>of</strong>tware” also <strong>in</strong>volves naturalistic expectations <strong>of</strong> <strong>the</strong> visitors.<br />
Case study <strong>of</strong> Jungle Lodges <strong>and</strong> Resorts Ltd (JLR)<br />
Jungle Lodges <strong>and</strong> Resorts Ltd., (JLR), was established <strong>in</strong> <strong>the</strong><br />
year 1980 <strong>in</strong> <strong>the</strong> jo<strong>in</strong>t sector, between M/S. Tiger Tops (India) Pvt Ltd.,<br />
<strong>and</strong> <strong>the</strong> Government <strong>of</strong> Karnataka, with <strong>the</strong> management control<br />
vested with M/s Tiger Tops. In <strong>the</strong> year 1987 M/s. Tiger Tops pulled<br />
out <strong>and</strong> from <strong>the</strong>n on it is owned <strong>and</strong> managed exclusively by <strong>the</strong><br />
Government <strong>of</strong> Karnataka. As per <strong>the</strong> Memor<strong>and</strong>um <strong>of</strong> Association <strong>of</strong><br />
<strong>the</strong> Company, <strong>the</strong> objectives <strong>of</strong> Jungle Lodges are to develop wildlife<br />
tourism <strong>and</strong> various outdoor activities like trekk<strong>in</strong>g, camp<strong>in</strong>g etc., <strong>and</strong><br />
help <strong>in</strong> general towards conservation <strong>and</strong> development <strong>of</strong> wildlife <strong>and</strong><br />
improvement <strong>of</strong> <strong>the</strong> environment, <strong>and</strong> act as a consultant to o<strong>the</strong>rs <strong>in</strong><br />
<strong>the</strong>se spheres.<br />
JLR operates <strong>the</strong> follow<strong>in</strong>g units<br />
1. Kab<strong>in</strong>i Rive Lodge, Karapur<br />
2. Cauvery Fish<strong>in</strong>g Camps – Bheemeswari, Galibore <strong>and</strong><br />
Doddamakali<br />
3. B.R. Wilderness Camp, K. Gudi<br />
4. Kali River Camp, Dadeli<br />
5. Devbagh <strong>Eco</strong>-tourism facility Karwar<br />
6. Bannerghatta Natre Camp, Bannerghatta National Park<br />
7. B<strong>and</strong>ipur Safari Lodge, B<strong>and</strong>ipur<br />
8. Dubarre Elephant Camp
71<br />
i. white water raft<strong>in</strong>g<br />
ii. canoe<strong>in</strong>g <strong>and</strong> kayak<strong>in</strong>g<br />
iii. pr<strong>of</strong>essional angl<strong>in</strong>g <strong>and</strong> joy fish<strong>in</strong>g<br />
iv. mounta<strong>in</strong> bik<strong>in</strong>g, Wildlife Safaris<br />
v. Outdoor team build<strong>in</strong>g exercises<br />
vi. Scuba divid<strong>in</strong>g <strong>and</strong> snorkell<strong>in</strong>g.<br />
Fish<strong>in</strong>g as an adventure activity has recently popularised a lot.<br />
The Cauvery Fish<strong>in</strong>g Camps at Jungle Lodges <strong>and</strong> Resorts attract<br />
visitors both from with<strong>in</strong> <strong>and</strong> outside <strong>the</strong> country for <strong>the</strong> thrill <strong>of</strong><br />
pr<strong>of</strong>essional angl<strong>in</strong>g <strong>and</strong> fish<strong>in</strong>g. Here one f<strong>in</strong>ds <strong>the</strong> ‘Masher’, a fresh<br />
water fish weigh<strong>in</strong>g up to 120 pounds. It is among <strong>the</strong> largest fresh<br />
water fish <strong>in</strong> <strong>the</strong> world.<br />
Fish<strong>in</strong>g at Cauvery Fish<strong>in</strong>g Camp (CFC) has supervised by<br />
Jungle Lodges <strong>and</strong> Resorts to adhere to eco-friendly norms, result<strong>in</strong>g<br />
<strong>in</strong> conservation. All fish<strong>in</strong>g activity carried out by Jungle Lodges <strong>and</strong><br />
Resorts ensures that fishes caught are released back <strong>in</strong>to <strong>the</strong> water.<br />
The follow<strong>in</strong>g measures adopted by Jungle Lodges <strong>and</strong> Resorts have<br />
seen <strong>the</strong> conservation <strong>of</strong> this m<strong>in</strong>iature ecological environment.<br />
- Fish<strong>in</strong>g is allowed only <strong>in</strong> season which is from November to<br />
June<br />
- Fish<strong>in</strong>g is banned dur<strong>in</strong>g <strong>the</strong> breed<strong>in</strong>g season<br />
- Local community is employed <strong>in</strong> <strong>the</strong> resorts <strong>and</strong> is a part <strong>of</strong> <strong>the</strong><br />
benefit shar<strong>in</strong>g<br />
- Poachers are employed to assist tourists <strong>in</strong> f<strong>in</strong>d<strong>in</strong>g ideal spots<br />
for fish<strong>in</strong>g <strong>and</strong> patroll<strong>in</strong>g<br />
- Fish<strong>in</strong>g is allowed only one a 30 km stretch<br />
- Room occupancy is limited to avoid impact on environment<br />
Jungle Lodges <strong>and</strong> Resorts accommodate tourists at CFC <strong>in</strong> well<br />
furnished spacious tented cottages <strong>and</strong> ethnic huts, all made up <strong>of</strong><br />
environment friendly material. Apart from fish<strong>in</strong>g this place <strong>of</strong>fers a
72<br />
fantastic sett<strong>in</strong>g for <strong>Eco</strong>-tourists to come <strong>and</strong> relax for a day or two<br />
<strong>and</strong> watch <strong>the</strong> river flow by, or trek <strong>and</strong> study <strong>the</strong> local vegetation.<br />
Foreign tourists who stayed <strong>in</strong> this place have given glow<strong>in</strong>g tributes<br />
to <strong>the</strong> excellent facilities <strong>and</strong> courtesy <strong>of</strong>fered by <strong>the</strong> company.<br />
Jungle Lodges <strong>and</strong> Resorts Ltd., is today a recognized across <strong>the</strong><br />
globe. In 1999 Jungle Lodges <strong>and</strong> Resorts bagged <strong>the</strong> award <strong>of</strong> Best<br />
<strong>Eco</strong>-<strong>Tourism</strong> Dest<strong>in</strong>ation <strong>in</strong> India. It has many agents across India<br />
<strong>and</strong> at many ITDC <strong>of</strong>fices across <strong>the</strong> globe. Its resorts are booked well<br />
<strong>in</strong> advance. From failures <strong>in</strong> <strong>the</strong> past, <strong>the</strong> company has adapted itself<br />
to <strong>the</strong> ever chang<strong>in</strong>g tourism market <strong>and</strong> transformed to a pr<strong>of</strong>it<br />
mak<strong>in</strong>g concern, more importantly an eco-tourism dest<strong>in</strong>ation. But<br />
for Jungle Lodges <strong>and</strong> Resorts Ltd. This is just <strong>the</strong> beg<strong>in</strong>n<strong>in</strong>g.<br />
Develop<strong>in</strong>g an eco-friendly dest<strong>in</strong>ation is a complex activity.<br />
The fragility <strong>of</strong> <strong>the</strong> dest<strong>in</strong>ation has to be taken care <strong>of</strong> at <strong>the</strong> time <strong>of</strong><br />
development. The more fragile (ecologically) a dest<strong>in</strong>ation is, <strong>the</strong> more<br />
impacts it would generate. The activities to be performed dur<strong>in</strong>g<br />
tourism process have to be set up early. Those should not harm <strong>the</strong><br />
ecosystem <strong>and</strong> <strong>the</strong> good life <strong>of</strong> flora <strong>and</strong> fauna <strong>the</strong>re. There cannot be<br />
a uniform structure s<strong>in</strong>ce <strong>the</strong> nature <strong>of</strong> dest<strong>in</strong>ations varies <strong>and</strong><br />
similarly <strong>the</strong> environmental features also vary. This specifies that<br />
plann<strong>in</strong>g <strong>and</strong> development <strong>of</strong> eco-friendly dest<strong>in</strong>ation is purely site<br />
specific, though broad frame work can be set <strong>and</strong> ma<strong>in</strong>ta<strong>in</strong>ed for<br />
ensur<strong>in</strong>g susta<strong>in</strong>ability. The case <strong>of</strong> NPS is cited as an example for<br />
guidel<strong>in</strong>es <strong>and</strong> Jungle Lodges <strong>and</strong> Resorts is given as an example for<br />
ecologically susta<strong>in</strong>able programmes related to <strong>Tourism</strong>. These can be<br />
kept <strong>in</strong> m<strong>in</strong>d while design<strong>in</strong>g an eco-friendly dest<strong>in</strong>ation.
73<br />
CHAPTER-VI<br />
WASTE MANAGEMENT IN A TOURISM DESTINATION<br />
Environment is a key component <strong>of</strong> tourism. Basically,<br />
environment is <strong>the</strong> external conditions <strong>in</strong> which an organism lives, but<br />
different view is <strong>the</strong>re accord<strong>in</strong>g to <strong>the</strong> subject perspectives. <strong>Tourism</strong><br />
environment is considered as an amalgam <strong>of</strong> resources <strong>and</strong> facilities<br />
<strong>and</strong> such complementary support is vital for <strong>the</strong>ir effective function<strong>in</strong>g<br />
(Pigram, 2000). It can be broadly categorized <strong>in</strong>to two, natural <strong>and</strong><br />
man-made; both have multi dimensional perspectives like hav<strong>in</strong>g<br />
social, cultural, economic <strong>and</strong> political dimensions. Many studies have<br />
shown that tourism has an immense impact on <strong>the</strong> physical<br />
environment, <strong>and</strong> that little has been done to remedy or control <strong>the</strong><br />
assault on <strong>the</strong> ecology. And form <strong>of</strong> <strong>in</strong>dustrial development will br<strong>in</strong>g<br />
with it impacts upon <strong>the</strong> physical environment <strong>in</strong> which it takes place.<br />
In view <strong>of</strong> <strong>the</strong> fact that tourists have to visit <strong>the</strong> place <strong>of</strong> production <strong>in</strong><br />
order to consume <strong>the</strong> output, it is <strong>in</strong>evitable that <strong>the</strong> tourism activity<br />
will be associated with environmental impacts. As soon as tourism<br />
activity beg<strong>in</strong>s to establish, <strong>the</strong> environment is <strong>in</strong>evitably changed or<br />
modified ei<strong>the</strong>r to facilitate tourism or dur<strong>in</strong>g <strong>the</strong> tourism process.<br />
(Cooper, et al., 2000).<br />
The <strong>in</strong>crease environment impacts along with <strong>the</strong> growth <strong>of</strong><br />
tourism have raised many eyebrows regard<strong>in</strong>g <strong>the</strong> susta<strong>in</strong>ability <strong>of</strong><br />
tourism <strong>and</strong> <strong>the</strong> ir-revocable damages it can create <strong>in</strong> <strong>the</strong><br />
environment. It is argued that tourism is preserv<strong>in</strong>g <strong>the</strong> nature also by<br />
which tourism <strong>and</strong> environment exist toge<strong>the</strong>r <strong>in</strong> harmony. Examples<br />
cited to prove this are preservation <strong>and</strong> restoration <strong>of</strong> national parks<br />
<strong>and</strong> wildlife sanctuaries, protection <strong>of</strong> wild life reserves <strong>and</strong> reefs <strong>and</strong><br />
beaches, etc. But, <strong>the</strong> issues come when tourism <strong>and</strong> environment<br />
exist toge<strong>the</strong>r <strong>in</strong> ‘conflict’ when tourism damages <strong>the</strong> environment. A<br />
variety <strong>of</strong> environmental impacts have been identified <strong>and</strong> are ma<strong>in</strong>ly
74<br />
classified <strong>in</strong>to some broad head<strong>in</strong>gs like changes <strong>in</strong> floral <strong>and</strong> faunal<br />
species composition, pollution, erosion, natural resources depletion,<br />
deforestation, etc. (Green,et.al,1990). Some <strong>of</strong> such impacts are<br />
caused by <strong>the</strong> waste generated by <strong>the</strong> tourism <strong>and</strong> related activities.<br />
Waste is an issue <strong>of</strong> <strong>in</strong>creas<strong>in</strong>g importance <strong>in</strong> <strong>in</strong>dustry as<br />
environmental issues. <strong>Tourism</strong> <strong>in</strong>dustry is an amalgam <strong>of</strong> many<br />
<strong>in</strong>dustries <strong>and</strong> <strong>the</strong> k<strong>in</strong>d <strong>of</strong> waste <strong>and</strong> <strong>the</strong> issues created by waste vary<br />
accord<strong>in</strong>g to <strong>the</strong> type <strong>of</strong> <strong>the</strong> <strong>in</strong>dustry. This essay looks <strong>in</strong>to different<br />
aspects <strong>of</strong> waste created by tourism <strong>in</strong>dustries <strong>and</strong> <strong>the</strong> measures to<br />
m<strong>in</strong>imize waste production <strong>and</strong> <strong>the</strong> issues related to waste.<br />
Waste Management<br />
Disposal <strong>of</strong> wastes <strong>and</strong> management <strong>of</strong> waste is an uphill task<br />
for any governments, <strong>the</strong>ir agencies or organizations. Increase <strong>in</strong><br />
<strong>in</strong>dustrial production results <strong>in</strong> <strong>in</strong>creas<strong>in</strong>g rate <strong>of</strong> hazardous waste,<br />
aris<strong>in</strong>g from <strong>the</strong> <strong>in</strong>dustrial activities <strong>and</strong> <strong>the</strong> consequences are also<br />
<strong>in</strong>creas<strong>in</strong>g <strong>in</strong> <strong>the</strong> same rate. <strong>Tourism</strong> <strong>in</strong>dustry is no exception to this.<br />
Waste can be any matter whe<strong>the</strong>r liquid, solid or gaseous or<br />
radioactive, which is discharged, omitted or deposited as to cause an<br />
alteration <strong>of</strong> <strong>the</strong> environment. This may be discharged accidentally or<br />
o<strong>the</strong>rwise. (Chatwal, P<strong>and</strong>ey, N<strong>and</strong>a, 1988). <strong>Tourism</strong> <strong>in</strong>dustry consists<br />
manly <strong>of</strong> accommodation <strong>in</strong>dustries, food <strong>and</strong> beverage <strong>in</strong>dustries,<br />
transportation <strong>in</strong>dustries, shopp<strong>in</strong>g sector <strong>and</strong> o<strong>the</strong>rs. As stated<br />
earlier, <strong>the</strong> types <strong>of</strong> waste discharged by different sectors <strong>of</strong> <strong>the</strong><br />
<strong>in</strong>dustry are different. Waste is harmful to <strong>the</strong> environment <strong>and</strong> <strong>the</strong><br />
society. An organic waste account for approximately one-third <strong>of</strong> all<br />
l<strong>and</strong>fill <strong>and</strong> <strong>the</strong> process afterwards generates greenhouse gases <strong>and</strong><br />
o<strong>the</strong>r chemicals which may enter <strong>in</strong>to <strong>the</strong> ground water <strong>and</strong> <strong>the</strong> soil.<br />
This is a dangerous situation. Hazardous waste can persist <strong>in</strong> <strong>the</strong><br />
environment <strong>and</strong> enter <strong>the</strong> food cha<strong>in</strong>, harm<strong>in</strong>g future generations.<br />
<strong>Eco</strong>nomical aspects <strong>of</strong> <strong>the</strong> waste are very relevant especially s<strong>in</strong>ce <strong>the</strong><br />
bad management <strong>of</strong> resources creates <strong>the</strong> lion’s share <strong>of</strong> <strong>the</strong> waste.<br />
Many studies have revealed that tourism dest<strong>in</strong>ations to some extent
75<br />
are suffer<strong>in</strong>g from <strong>the</strong> issues due to <strong>the</strong> waste generation from <strong>the</strong><br />
tourism activities over <strong>the</strong>re. Hence it is very important to consider <strong>the</strong><br />
waste <strong>in</strong> a dest<strong>in</strong>ation s<strong>in</strong>ce <strong>the</strong> consequences are not only with <strong>the</strong><br />
tourism sector, but <strong>the</strong> social repercussions are far reach<strong>in</strong>g.<br />
In this circumstance, <strong>the</strong> aspect <strong>of</strong> waste management is<br />
ga<strong>in</strong><strong>in</strong>g much relevance. The terms are a broader one <strong>in</strong>volv<strong>in</strong>g<br />
policies preparation, environmental st<strong>and</strong>ard fixation, monitor<strong>in</strong>g-air,<br />
water or soil quality, etc. It is referred to as a comprehensive,<br />
<strong>in</strong>tegrated <strong>and</strong> rational system approach towards ma<strong>in</strong>tenance <strong>of</strong><br />
acceptable quality. But it has to be accepted that to a great extent had<br />
management <strong>of</strong> resources creates waste <strong>in</strong> dest<strong>in</strong>ations. The emerg<strong>in</strong>g<br />
concepts related to waste reveal that if <strong>the</strong> resources are properly<br />
utilized, <strong>the</strong> amount <strong>of</strong> waste can be considerably reduced. This will<br />
result <strong>in</strong> mak<strong>in</strong>g <strong>the</strong> waste management much easier. This aspect has<br />
to be discussed which has much relevance <strong>in</strong> <strong>the</strong> case <strong>of</strong> a tourism<br />
dest<strong>in</strong>ations. The practice be<strong>in</strong>g performed <strong>in</strong> this regard is referred to<br />
as ‘Zero Waste’, which is a global concept.<br />
‘Zero Waste’<br />
‘Zero Waste’, conceptualized as an alternative to <strong>the</strong> dumpburn-bury<br />
method, is a recently emerged creative concept deal<strong>in</strong>g with<br />
<strong>the</strong> <strong>in</strong>creas<strong>in</strong>g menace <strong>of</strong> waste disposal. It is a set <strong>of</strong> policies <strong>and</strong><br />
practices <strong>and</strong> <strong>the</strong> focus <strong>of</strong> it is to dial with <strong>the</strong> resources utilization<br />
<strong>and</strong> it is a multifaceted approach to conserve <strong>the</strong> Earth’s limited<br />
resources. It was first documented by <strong>the</strong> Australian City, Canberra<br />
that decided to get rid <strong>of</strong> waste <strong>in</strong> 2010 (Zero Waste Kovalam, 2021).<br />
The zero has been used as a goal to achieve <strong>the</strong> ultimate result. The<br />
concept is emerged as a total quality management term where <strong>the</strong><br />
management is mentioned for <strong>the</strong> proper resource utilization. “For<br />
those at <strong>the</strong> bottom <strong>of</strong> <strong>the</strong> Zero Waste Mounta<strong>in</strong>, it is hard to believe,<br />
it can be climbed. There is no s<strong>in</strong>gle model, no one set way. But a<br />
broad pattern is emerg<strong>in</strong>g which makes it easier for those still look<strong>in</strong>g
76<br />
up from below.” (Rob<strong>in</strong> Murray, 1999). The concept is designed to<br />
reduce <strong>the</strong> consumption, <strong>in</strong>crease <strong>the</strong> efficiency, elim<strong>in</strong>ate toxic<br />
<strong>in</strong>puts, maximize re-cycl<strong>in</strong>g <strong>and</strong> ensure that products are made to be<br />
safely reused, repaired or re-cycled back to nature or <strong>the</strong> market<br />
place. The practice <strong>of</strong> it has already atta<strong>in</strong>ed good results <strong>in</strong> some<br />
parts <strong>of</strong> <strong>the</strong> world. The concept encompasses cleaner production<br />
(us<strong>in</strong>g less resources, creat<strong>in</strong>g less pollution), re-design<strong>in</strong>g <strong>of</strong> <strong>the</strong><br />
product by which <strong>the</strong> products can be taken apart, <strong>and</strong> <strong>in</strong>stead <strong>of</strong><br />
be<strong>in</strong>g disposed <strong>of</strong>, <strong>the</strong> parts re-used, re-cycled or composted,<br />
promotion <strong>of</strong> re-cycl<strong>in</strong>g <strong>and</strong> re-usage <strong>of</strong> products, legislation to reduce<br />
waste, promot<strong>in</strong>g self-reliance among local community <strong>in</strong> a<br />
susta<strong>in</strong>able manner, etc. The benefits <strong>of</strong> ‘Zero Waste’ concept are<br />
many <strong>and</strong> <strong>the</strong> major <strong>of</strong> <strong>the</strong>m are mentioned below (Zero Waste New<br />
Zeal<strong>and</strong>, 2000).<br />
• Less waste costs; re-cycl<strong>in</strong>g is more cost efficient than l<strong>and</strong><br />
fill<strong>in</strong>g<br />
• Employment generation through waste reduction <strong>and</strong> re-cycl<strong>in</strong>g<br />
<strong>in</strong>itiatives.<br />
• Income generation from resources / commodities o<strong>the</strong>rwise<br />
dest<strong>in</strong>ed for l<strong>and</strong>fill, creat<strong>in</strong>g employment.<br />
• More environment preservation <strong>and</strong> natural heritage<br />
conservation.<br />
• Reduc<strong>in</strong>g pollution through decreas<strong>in</strong>g litter<strong>in</strong>g <strong>and</strong> o<strong>the</strong>rs.<br />
• <strong>Tourism</strong> ga<strong>in</strong>s out <strong>of</strong> it from cleaner environment <strong>and</strong><br />
preserv<strong>in</strong>g natural heritage, etc.<br />
‘Thanal’ a voluntary organization based at Triv<strong>and</strong>rum has<br />
<strong>in</strong>itiated ‘Zero Waste Kovalam’, an effort to reduce <strong>the</strong> waste disposal<br />
over <strong>the</strong>re <strong>and</strong> to create conducive atmosphere for <strong>the</strong> susta<strong>in</strong>ability <strong>of</strong><br />
tourism. It was <strong>in</strong>itiated dur<strong>in</strong>g 2001. Kovalam is an <strong>in</strong>ternational<br />
beach tourism dest<strong>in</strong>ation which lies on <strong>the</strong> coast <strong>of</strong> Arabian sea near<br />
to Triv<strong>and</strong>rum, <strong>the</strong> capital city <strong>of</strong> Kerala. The dest<strong>in</strong>ation consists <strong>of</strong>
77<br />
four ma<strong>in</strong> beaches. It is famous for its natural beauty, calm <strong>and</strong><br />
serene sea <strong>and</strong> <strong>the</strong> golden s<strong>and</strong>. The developmental activities emerged<br />
dur<strong>in</strong>g 1960s <strong>and</strong> with<strong>in</strong> this short span <strong>of</strong> time <strong>the</strong> dest<strong>in</strong>ation has<br />
produced different k<strong>in</strong>ds <strong>of</strong> impacts. Recent visitor – arrival statistics<br />
shows <strong>the</strong> decl<strong>in</strong><strong>in</strong>g trends <strong>and</strong> it was reported that <strong>the</strong> decl<strong>in</strong><strong>in</strong>g<br />
natural beauty is one <strong>of</strong> <strong>the</strong> reasons beh<strong>in</strong>d <strong>the</strong> scenario (Dileep,<br />
2003). The litter<strong>in</strong>g <strong>and</strong> huge garbage disposal has contributed much<br />
to <strong>the</strong> decl<strong>in</strong><strong>in</strong>g natural beauty <strong>of</strong> <strong>the</strong> dest<strong>in</strong>ation. The waste over<br />
<strong>the</strong>re is creat<strong>in</strong>g a range <strong>of</strong> social <strong>and</strong> environmental issues<br />
(Zerowastekovalam, 2001). ‘Thanal’ had come forward with <strong>the</strong><br />
concept as a multi-stakeholder community based programme <strong>and</strong> <strong>the</strong><br />
activities were many. Kovalam’s garbage <strong>in</strong> <strong>the</strong> tourist season is rich<br />
with plastics <strong>and</strong> o<strong>the</strong>rs. The waste disposal practice followed is<br />
dump<strong>in</strong>g, bury<strong>in</strong>g <strong>and</strong> open burn<strong>in</strong>g. But <strong>the</strong>se practices are not<br />
environment friendly. To overcome this ‘zero waste’ was propounded<br />
as a social <strong>and</strong> managerial process based on <strong>the</strong> follow<strong>in</strong>g important<br />
concepts.<br />
• Involve local people <strong>and</strong> <strong>the</strong> producers <strong>of</strong> <strong>the</strong> garbage.<br />
• Boost <strong>the</strong> local community by generat<strong>in</strong>g entrepreneurial<br />
livelihood activities that are healthy, <strong>in</strong>come generat<strong>in</strong>g,<br />
mean<strong>in</strong>gful <strong>and</strong> self susta<strong>in</strong><strong>in</strong>g<br />
• Not be wasteful or propagate <strong>the</strong> use <strong>of</strong> wasteful materials<br />
• Not transfer <strong>the</strong> problem to a different community or lead to<br />
<strong>the</strong> creation <strong>of</strong> cross media pollution problems such as air<br />
pollution or ground water contam<strong>in</strong>ation.<br />
• Re-establish Kovalam as a tourist dest<strong>in</strong>ation <strong>of</strong> choice.<br />
The programme has been started by ‘Thanal’ with <strong>the</strong> help <strong>of</strong><br />
‘Greenpeace’ <strong>and</strong> <strong>the</strong> ‘Equations’ (NGO based at Bangalore) <strong>and</strong> <strong>the</strong><br />
primary results are much hopeful. The website <strong>of</strong> <strong>the</strong> programme –<br />
www.zerowastekovalam.org- will give <strong>the</strong> details. One <strong>of</strong> <strong>the</strong> important<br />
activities <strong>of</strong> it was to clear up <strong>the</strong> dumped waste <strong>and</strong> 72,000 pet
78<br />
bottles were collected <strong>and</strong> removed from <strong>the</strong> beach <strong>in</strong> January 2004.<br />
The Indian Coast Guard Station, Vizh<strong>in</strong>jam has co-operated <strong>in</strong><br />
clean<strong>in</strong>g campaigns <strong>and</strong> <strong>in</strong> public awareness creation programmes.<br />
The website <strong>of</strong> <strong>the</strong> programme is play<strong>in</strong>g a big role <strong>in</strong> tak<strong>in</strong>g Kovalam<br />
as a ‘Zero Waste’ region. Extended Producer Responsibility (EPR) was<br />
dem<strong>and</strong>ed by <strong>the</strong> ‘Thanal’ <strong>and</strong> ‘Greenpeace’ <strong>and</strong> <strong>the</strong> collected bottles<br />
were sent to COKE <strong>and</strong> PEPSI ask<strong>in</strong>g responsible behaviour along<br />
with a message that <strong>the</strong>y can not dump <strong>the</strong> bottles <strong>in</strong> Kovalam<br />
result<strong>in</strong>g <strong>in</strong> <strong>the</strong> death <strong>of</strong> <strong>the</strong> dest<strong>in</strong>ation. EPR is be<strong>in</strong>g practiced <strong>in</strong><br />
many countries <strong>and</strong> <strong>the</strong> idea is that <strong>the</strong> producer is responsible for<br />
<strong>the</strong> product even after <strong>the</strong> same leaves <strong>the</strong>ir factory <strong>and</strong> to an extent<br />
<strong>of</strong> post-consumption.<br />
The ‘Zero Waste Kovalam’ <strong>in</strong>volves everyone <strong>and</strong> children play a<br />
major role <strong>in</strong> <strong>the</strong> work. There are toxic-free workshops <strong>and</strong> a variety <strong>of</strong><br />
programmes organized by <strong>the</strong> ‘Zero Waste Centre’ for children. These<br />
are paper bags made by <strong>the</strong> result <strong>of</strong> lack <strong>of</strong> creativity <strong>and</strong> responsible<br />
resources use. There are paper bags made by <strong>the</strong> local women groups<br />
<strong>and</strong> <strong>in</strong>dividuals which are emerg<strong>in</strong>g to replace <strong>the</strong> plastic bags. The<br />
waste is collected <strong>in</strong> trays <strong>and</strong> cartons from hotels for local<br />
management. Bio-degradable discards from 15 Hotels are collected<br />
<strong>and</strong> a bio-gas plant set up to convert <strong>the</strong>m to generate around 2.5KW<br />
electricity. Jobs are created to manage <strong>the</strong> discards <strong>and</strong> money is<br />
generated from <strong>the</strong> same. The achievement <strong>of</strong> <strong>the</strong> ‘Zero Waste<br />
Kovalam’ is <strong>in</strong> terms <strong>of</strong> re-<strong>in</strong>vent<strong>in</strong>g <strong>the</strong> community collective work<br />
<strong>and</strong> <strong>the</strong> joy <strong>in</strong> many people. It is expected that kovalam will radiate<br />
this happ<strong>in</strong>ess to o<strong>the</strong>r dest<strong>in</strong>ations <strong>and</strong> places <strong>and</strong> <strong>the</strong> new<br />
underst<strong>and</strong><strong>in</strong>g <strong>of</strong> waste to far <strong>and</strong> wide. The programme has already<br />
contributed to <strong>the</strong> <strong>in</strong>ternational ‘Zero Waste’ movement with new ideas<br />
like material substitution <strong>and</strong> <strong>the</strong> jobs <strong>in</strong> alternatives <strong>and</strong> this is<br />
hopefully chang<strong>in</strong>g Kovalam. There is better community participation<br />
for waste management <strong>and</strong> a sort <strong>of</strong> change is <strong>the</strong>re <strong>in</strong> <strong>the</strong> m<strong>in</strong>dset <strong>of</strong><br />
<strong>the</strong> people.
79<br />
There is no second op<strong>in</strong>ion about <strong>the</strong> fact that environmental<br />
degradation is <strong>in</strong>creas<strong>in</strong>gly underm<strong>in</strong><strong>in</strong>g our lives (Uberoi, 2003).<br />
Discussions <strong>and</strong> summits have been tak<strong>in</strong>g place to consider this<br />
issue <strong>and</strong> to evolve measures to mitigate <strong>the</strong> same. It is accepted that<br />
waste generated by human activities are one <strong>of</strong> <strong>the</strong> reasons for <strong>the</strong><br />
environmental degradation. Disposal <strong>of</strong> this waste is a big problem for<br />
all those <strong>in</strong>volved with it. Apart from <strong>the</strong> environmental issues,<br />
improper disposal <strong>of</strong> waste can create some social problems also. The<br />
necessity <strong>of</strong> measures for <strong>the</strong> proper ma<strong>in</strong>tenance <strong>of</strong> waste has been<br />
<strong>in</strong>creas<strong>in</strong>g <strong>and</strong> some concepts were emerged for deal<strong>in</strong>g with <strong>the</strong><br />
same.<br />
<strong>Tourism</strong> is one sector which generates a range <strong>of</strong> waste<br />
materials <strong>and</strong> many issues are generated due to it. The concept <strong>of</strong><br />
waste management was evolved some time back <strong>and</strong> recently, ‘zero<br />
waste’ concept was emerged as a solution to get a way from wasterelated<br />
problems. The fact that waste is generated <strong>in</strong> this way because<br />
<strong>of</strong> <strong>the</strong> improper utilization <strong>of</strong> <strong>the</strong> resources is <strong>the</strong> core <strong>of</strong> <strong>the</strong> concept.<br />
It consists <strong>of</strong> some <strong>in</strong>novative ideas to mange waste which maximizes<br />
recycl<strong>in</strong>g, m<strong>in</strong>imizes residual waste, reduces consumption <strong>and</strong><br />
ensures that products are made to be re-used, repaired, re-cycled or<br />
composted. The application <strong>of</strong> <strong>the</strong> concept will have different benefits,<br />
like employment generation, apart from manag<strong>in</strong>g with <strong>the</strong> waste<br />
disposal. This concept is well suited for a tourism dest<strong>in</strong>ation <strong>and</strong> it is<br />
be<strong>in</strong>g practiced by ‘Thanal’, a voluntary organization based at<br />
Triv<strong>and</strong>rum, with <strong>the</strong> help <strong>of</strong> ‘Greenpeace’ at Kovalam-an <strong>in</strong>ternational<br />
tourism dest<strong>in</strong>ation. Kovalam experiment has started produc<strong>in</strong>g<br />
results <strong>and</strong> practic<strong>in</strong>g this concept <strong>in</strong> o<strong>the</strong>r areas will be beneficial <strong>in</strong><br />
many ways.
80<br />
CHAPTER –VII<br />
SWOT ANALYSIS OF PUDUCHERRY – FROM<br />
PERSPECTIVE OF ECO-TOURISM DEVELOPMENT<br />
A SWOT analysis (acronym <strong>of</strong> Strengths, Weakness,<br />
Opportunities <strong>and</strong> Threats) <strong>of</strong> Puducherry was carried out to<br />
underst<strong>and</strong> <strong>the</strong> <strong>in</strong>herent opportunities challenges <strong>and</strong> constra<strong>in</strong>ts to<br />
tourism promotion <strong>in</strong> <strong>the</strong> region.<br />
A SWOT analysis was strategic to <strong>the</strong> entire plann<strong>in</strong>g process<br />
<strong>and</strong> was aimed at highlight<strong>in</strong>g vital areas <strong>and</strong> provid<strong>in</strong>g clear direction<br />
to <strong>the</strong> plann<strong>in</strong>g efforts.<br />
It was desired that <strong>the</strong> SWOT be carried out by <strong>in</strong>volv<strong>in</strong>g various<br />
knowledgeable stake holders from <strong>the</strong> tourism <strong>in</strong>dustry to view<br />
tourism development <strong>in</strong> holistic manner by identify<strong>in</strong>g key areas<br />
which appear vital to <strong>the</strong>se stake holders. S<strong>in</strong>ce, major <strong>in</strong>vestment<br />
<strong>and</strong> project promotion efforts would primarily orig<strong>in</strong>ate from <strong>the</strong>se<br />
stake holders, this was desirable. Accord<strong>in</strong>gly select respondents<br />
which <strong>in</strong>cluded Hoteliers, aware <strong>of</strong> <strong>the</strong> region were identified for<br />
conduct<strong>in</strong>g a SWOT analysis. Only one representative from each area<br />
was <strong>in</strong>cluded <strong>in</strong> <strong>the</strong> study to rule out any bias <strong>in</strong> <strong>the</strong> f<strong>in</strong>al analysis on<br />
account <strong>of</strong> over representation from any particular segment.<br />
The methodology for carry<strong>in</strong>g out <strong>the</strong> SWOT analysis was<br />
through <strong>the</strong> ETOP model (acronym for Environmental Threats <strong>and</strong><br />
opportunities Pr<strong>of</strong>ile). In this model various parameters which affect<br />
tourism development were first evolved based on <strong>the</strong> consultants own<br />
experience <strong>and</strong> discussion with various knowledgeable people <strong>and</strong><br />
stake holders. The parameters were generated as part <strong>of</strong> <strong>the</strong> “Unaided<br />
expert <strong>in</strong>terviews” conducted dur<strong>in</strong>g <strong>the</strong> first phase <strong>of</strong> our study.<br />
These parameters were carefully worded so that <strong>the</strong>y do not by<br />
<strong>the</strong>mselves h<strong>in</strong>t at be<strong>in</strong>g Strength or a Weakness. The respondents
81<br />
had to give <strong>the</strong>ir op<strong>in</strong>ion on a rat<strong>in</strong>g scale for each parameters<br />
identify<strong>in</strong>g it as a Major/ M<strong>in</strong>or strength or Major/ M<strong>in</strong>or Weakness.<br />
In addition to such identification, <strong>the</strong>y had <strong>in</strong> relation to <strong>the</strong> study<br />
objective; <strong>the</strong>y could assign each parameter as (“Very Important” <strong>and</strong><br />
“Not so important”). In case <strong>the</strong> respondents felt that a particular<br />
parameter was nei<strong>the</strong>r a Strength nor Weakness that parameter would<br />
be assigned “Nil marks“ .As per <strong>the</strong> ETOP model, a parameter which is<br />
rated “strength” or a Weakness ”can get a maximum score <strong>of</strong> 40 <strong>and</strong><br />
40 respectively.<br />
Comments <strong>and</strong> Rat<strong>in</strong>gs on <strong>in</strong>dividual Parameters.<br />
a) Historical importance <strong>of</strong> Puducherry<br />
This parameter was rated as“Strength” by all <strong>the</strong> respondents<br />
with some qualify<strong>in</strong>g it as a ‘Major strength’ <strong>and</strong> o<strong>the</strong>rs as a ‘M<strong>in</strong>or<br />
Strength’. However all <strong>the</strong> respondents were unanimous that <strong>the</strong><br />
factor is “Very important” from <strong>the</strong> study perspective. The factor got<br />
an overall rat<strong>in</strong>g <strong>of</strong> +27.5 which taken <strong>in</strong>to account while plann<strong>in</strong>g a<br />
strategy for tourism promotion.<br />
b) Mix <strong>of</strong> <strong>Tourism</strong> Products at Puducherry<br />
The respondents had divergent views on this parameter. 3 out<br />
<strong>of</strong> 8 respondents thought <strong>of</strong> <strong>the</strong> parameters as a “M<strong>in</strong>or Strength”<br />
while <strong>the</strong> rest 5 respondents believed that it was a “Major /M<strong>in</strong>or<br />
Weakness”. The different view respondents how <strong>the</strong> tourism products<br />
were critically viewed. Some respondents thought that though<br />
Puducherry had a good mix <strong>of</strong> tourism resources, <strong>the</strong>y were not be<strong>in</strong>g<br />
exploited /promoted. O<strong>the</strong>rs believed that <strong>the</strong>re were not many<br />
tourism attractions facilities available. The parameter got an<br />
aggregate score <strong>of</strong> – 27.5, imply<strong>in</strong>g that it is a “Significant Weakness”
82<br />
c) Cultural & Traditional assets <strong>in</strong>clud<strong>in</strong>g exist<strong>in</strong>g festivals,<br />
Melas,Events etc.<br />
This parameter has bee rated as a “Major Weakness” by most <strong>of</strong><br />
<strong>the</strong> respondents. It is a fact that <strong>the</strong>re are no significant traditional<br />
festivals, events that could be exploited for promotion <strong>of</strong> tourism <strong>in</strong><br />
<strong>the</strong> region. Most <strong>of</strong> <strong>the</strong> French festivals / events which were part <strong>of</strong><br />
Puducherry tradition dur<strong>in</strong>g <strong>the</strong> earlier days <strong>of</strong> French rule have been<br />
lost. Such festivals are very critical for tourism promotion <strong>and</strong> some<br />
states like Kerala <strong>and</strong> Goa have major tourist <strong>in</strong>flow on account <strong>of</strong><br />
such festivals. The factor received an overall rat<strong>in</strong>g <strong>of</strong> -30 on <strong>the</strong><br />
rat<strong>in</strong>g scale are viewed as a “Significant Weakness” which must be<br />
addressed.<br />
d) Accessibility <strong>and</strong> connectively to o<strong>the</strong>r cities<br />
This parameter has been rated as“Strength” by most<br />
respondents except one respondent who considered it as a “M<strong>in</strong>or<br />
Weakness”. Half <strong>the</strong> respondents were <strong>of</strong> <strong>the</strong> op<strong>in</strong>ion that <strong>the</strong> factor<br />
was “Very important” for tourism promotion where as o<strong>the</strong>rs though <strong>of</strong><br />
it as “not so important”. Overall <strong>the</strong> factor received a rat<strong>in</strong>g <strong>of</strong> + 18.75<br />
<strong>and</strong> is perceived as “Strength”.<br />
e) Proximity to Chennai<br />
This factor was rated as a “Major/M<strong>in</strong>or Strength” by most <strong>of</strong><br />
<strong>the</strong> respondents. Respondents however rated it as a “M<strong>in</strong>or<br />
Weakness”. This is because though Chennai is <strong>the</strong> ma<strong>in</strong> source city<br />
for Puducherry <strong>and</strong> also serves as <strong>the</strong> Gateway to Puducherry, its<br />
close proximity has resulted <strong>in</strong> Puducherry be<strong>in</strong>g perceived as a “Day<br />
visit dest<strong>in</strong>ation” This perception has h<strong>in</strong>dered <strong>the</strong> growth <strong>of</strong> <strong>the</strong> factor<br />
received a rat<strong>in</strong>g <strong>of</strong> +18.75 signify<strong>in</strong>g that it is a “M<strong>in</strong>or Strength”.
83<br />
f) Exist<strong>in</strong>g Accommodation <strong>in</strong>frastructure<br />
Most <strong>of</strong> <strong>the</strong> respondents were <strong>of</strong> <strong>the</strong> op<strong>in</strong>ion that <strong>the</strong>re is good<br />
“value for money” accommodation available at Puducherry. The cost<br />
<strong>of</strong> accommodation is cheaper than comparable accommodation <strong>in</strong><br />
o<strong>the</strong>r beach / Holiday dest<strong>in</strong>ations. Therefore it is Strength. A<br />
Couple <strong>of</strong> respondents have however rated this factor as a “M<strong>in</strong>or<br />
weakness” as <strong>the</strong>y felt that quality <strong>of</strong> accommodation for upmarket<br />
leisure tourist is not available. Overall this factor received a rat<strong>in</strong>g <strong>of</strong><br />
+ 15.75 on <strong>the</strong> rat<strong>in</strong>g scale. Though <strong>the</strong> factor is strength but is not<br />
very significant to tourism promotion.<br />
g) Seasonality /Climatic factors<br />
Most <strong>of</strong> <strong>the</strong> respondents believed that Puducherry has excellent<br />
wea<strong>the</strong>r throughout with nei<strong>the</strong>r strong summer nor w<strong>in</strong>ter seasons.<br />
Though <strong>the</strong> tourist arrival pattern would show some variation <strong>in</strong><br />
arrivals <strong>in</strong> certa<strong>in</strong> months, <strong>the</strong>se are not primarily on account <strong>of</strong><br />
climatic factors. A stable climate throughout <strong>the</strong> year is“Strength”<br />
<strong>and</strong> has been rated so by <strong>the</strong> respondents. The factor received an<br />
overall score <strong>of</strong> + 75.15 on <strong>the</strong> ETOP model. However most <strong>of</strong> <strong>the</strong><br />
respondents believed that this factor is not very significant for <strong>the</strong><br />
purpose <strong>of</strong> <strong>Tourism</strong> promotion.<br />
h) O<strong>the</strong>r required <strong>in</strong>frastructure <strong>in</strong> terms <strong>of</strong> Roads, Shopp<strong>in</strong>g<br />
facilities, Transportation, Civic amenities etc.<br />
This factor received a mixed response from <strong>the</strong> respondents.<br />
Through, overall, <strong>the</strong> respondents rated it as a “M<strong>in</strong>or Weakness” it<br />
was not significant to deter tourism promotion activities. The factor<br />
received an overall score <strong>of</strong> -7.15 <strong>and</strong> is perceived as a “M<strong>in</strong>or<br />
Weakness” <strong>and</strong> not a significant deterrent to tourism promotion.<br />
i) Dom<strong>in</strong>ance <strong>of</strong> Ashram <strong>and</strong> Auroville<br />
The respondents were clearly divided on this parameter. The<br />
responses for this parameter ranged from Major Strength to M<strong>in</strong>or
84<br />
Weakness”. Overall <strong>the</strong> factor received a score <strong>of</strong> – 7.5 <strong>the</strong>reby<br />
imply<strong>in</strong>g that it is a “M<strong>in</strong>or Weakness”. However, all <strong>the</strong> respondents<br />
were <strong>of</strong> <strong>the</strong> op<strong>in</strong>ion that “Dom<strong>in</strong>ance <strong>of</strong> Ashram /Auroville” is very<br />
critical factor <strong>and</strong> promotion <strong>of</strong> Puducherry should not be limited to<br />
Ashram/Auroville. The perception has to be changed.<br />
j) Perception as a Weekend / Day visit dest<strong>in</strong>ation<br />
This factor was critical to assess <strong>the</strong> perception <strong>of</strong> Puducherry<br />
by various stake holders <strong>and</strong> <strong>the</strong> confidence <strong>of</strong> various stake holders<br />
<strong>in</strong> promot<strong>in</strong>g tourism <strong>in</strong> Puducherry. All <strong>the</strong> respondents agreed that<br />
<strong>the</strong> perception is a Weakness with 5 <strong>of</strong> <strong>the</strong> 8 respondents agreed that<br />
<strong>the</strong> perception was a “Major Weakness”. The factor received an overall<br />
score <strong>of</strong> -28.75 <strong>and</strong> needs to be effectively addressed <strong>in</strong> to tourism<br />
development strategy.<br />
k) French Culture / ambience as a Tourist Attraction<br />
Mots <strong>of</strong> <strong>the</strong> respondents were <strong>of</strong> <strong>the</strong> view that it can be a major<br />
strength to development <strong>of</strong> tourism <strong>in</strong> Puducherry. The French<br />
ambience <strong>and</strong> connection gives Puducherry a unique advantage <strong>and</strong><br />
effectively provides a platform for Puducherry to distant it from<br />
Competition from Compet<strong>in</strong>g States Interest<strong>in</strong>gly, while all <strong>the</strong><br />
respondents were unanimous that promotion <strong>of</strong> French culture/<br />
ambience would be <strong>the</strong> right strategy for attract<strong>in</strong>g foreign tourists,<br />
some respondents were <strong>of</strong> <strong>the</strong> view that even <strong>the</strong> domestic tourists<br />
would be attracted by this uniqueness. Overall <strong>the</strong> factor received a<br />
score <strong>of</strong> + 21.5 <strong>and</strong> is perceived as a “Major Strength” which should be<br />
exploited <strong>in</strong> <strong>the</strong> tourism promotion strategy.<br />
Based on <strong>the</strong> above analysis, Critical factor (Both Strengths <strong>and</strong><br />
Weakness) which should be addressed while plann<strong>in</strong>g for tourism<br />
promotion have been identified. All factors which received an<br />
aggregate score <strong>of</strong> more than 3 (on a rat<strong>in</strong>g scale 0- <strong>of</strong> 4) far assessed<br />
degree <strong>of</strong> importance scale <strong>and</strong> also secured more than (+) 5 (on rat<strong>in</strong>g
85<br />
scale <strong>of</strong> 0 – 10) for Strength <strong>and</strong> less <strong>the</strong> (-) 5 (on rat<strong>in</strong>g scale 0 – (-) –<br />
10) for Weakness have been categorised as Critical factors.<br />
On this basis <strong>the</strong> key Strengths <strong>and</strong> Weakness have been<br />
identified follows:<br />
1. Historical importance <strong>of</strong> Puducherry<br />
2. Accessibility ad Connectivity to o<strong>the</strong>r Cities<br />
3. Proximity to Chennai<br />
4. Value for money accommodation <strong>in</strong>frastructure.<br />
5. French Culture/Ambience as a tourist attraction.<br />
Weakness<br />
1. Mix <strong>of</strong> <strong>Tourism</strong> products at Puducherry<br />
2. Cultural <strong>and</strong> traditional assets <strong>in</strong>clud<strong>in</strong>g exist<strong>in</strong>g festivals,<br />
events etc<br />
3. Exist<strong>in</strong>g tourism circuits with Puducherry as a Stop Over Po<strong>in</strong>t<br />
4. Exist<strong>in</strong>g packages Connect<strong>in</strong>g Puducherry<br />
5. Perception as a Weekend / Day visit dest<strong>in</strong>ation.<br />
<strong>Tourism</strong> arrivals <strong>in</strong> Puducherry (March 2005-March 2006)<br />
Dur<strong>in</strong>g March 2006, total tourist arrivals stood at 57,193<br />
persons. The tourist arrivals were higher by a decent 18.6 per cent<br />
over March 2005. In this total, arrivals <strong>of</strong> domestic tourists were<br />
52,835 persons, while that <strong>of</strong> foreign tourists was 4,358 persons.<br />
While domestic arrivals posted a huge 39.4 percent rise. This<br />
translated <strong>in</strong>to a hefty share <strong>of</strong> 92.4 percent as held domestic<br />
nationals.<br />
Dur<strong>in</strong>g April – March 2005-06, total arrivals <strong>of</strong> tourists were<br />
higher by 7.8 per cent over <strong>the</strong> previous period. The arrivals <strong>of</strong><br />
domestic tourists accounted for a share <strong>of</strong> 93.4 per cent <strong>in</strong> <strong>the</strong> total.<br />
Nearly six lakh domestic tourists visited <strong>the</strong> UT. At 42,527 persons,<br />
<strong>the</strong> foreign tourists posted a h<strong>and</strong>some 34 per cent rise over <strong>the</strong>
86<br />
previous period. This <strong>in</strong>dicated a share <strong>of</strong> 6.6 per cent <strong>in</strong> <strong>the</strong> total<br />
tourist arrivals <strong>in</strong> <strong>the</strong> UT.<br />
Table 2: Tourist arrivals <strong>in</strong> Puducherry (March 2005 – 2006)<br />
Tourist arrivals <strong>in</strong> Puducherry<br />
Month/Year Domestic<br />
(Nos)<br />
Foreign<br />
(Nos)<br />
Total<br />
(Nos)<br />
Domestic<br />
(Nos)<br />
Foreign<br />
(Nos)<br />
Total<br />
(Nos)<br />
Mar 2005 45080 3126 48206 9.83 10.30 9.86<br />
Apr 2005 45731 2251 47982 2.68 11.93 3.08<br />
May 2005 50982 1691 52673 3.22 28.50 3.88<br />
June 2005 47516 1453 48969 -0.45 37.59 0.38<br />
Jul 2005 49668 3013 52711 6.71 27.16 7.71<br />
Aug 2005 51224 3626 54850 2.26 17.73 3.15<br />
Sep 2005 48520 2045 50565 -0.04 11.87 0.40<br />
Oct 2005 50302 2436 52738 3.40 6.14 3.52<br />
Nov 2005 42481 3759 46240 -4.06 22.12 -2.36<br />
Dec 2005 52706 4705 57411 12.48 27.75 13.59<br />
Jan 2006 52831 6820 59651 19.04 72.75 23.43<br />
Feb 2006 52270 6310 58610 15.08 61.49 18.77<br />
Mar 2006 52835 4358 57193 17.20 39.41 18.64<br />
Apr 04-Mar 05 561503 31740 593243 10.01 11.99 10.12<br />
Apr 05-Mar 06 597066 42527 639593 6.33 33.99 7.81<br />
H<strong>and</strong>some Growth <strong>in</strong> Tourist Arrivals (June 2006 –March 2007)<br />
Total tourist arrivals <strong>in</strong> Puducherry rose by a h<strong>and</strong>some 40.44<br />
per cent to 72,399 persons. A he share <strong>of</strong> nearly 97 per cent was held<br />
by domestic tourists (70,203 persons), followed by a small share <strong>of</strong><br />
three per cent by foreign tourists. Arrivals <strong>of</strong> domestic tourists rose<br />
by 40.3 per cent. Foreign tourists numbered 2,196, up by a huge 45<br />
per cent over <strong>the</strong> same month <strong>of</strong> <strong>the</strong> previous year. In June 2006,<br />
tourist arrivals had posted sedated growth rates.<br />
Dur<strong>in</strong>g April –June 2006-07, <strong>the</strong> cumulative tourist arrivals<br />
rose by 35.6 per cent to 2.17 lakh. Domestic tourists totalled 35.6 per<br />
cent to 2.17 lakh. Domestic tourists totalled 2.1lakh, while <strong>the</strong><br />
rema<strong>in</strong><strong>in</strong>g 7,914 were foreign travellers.
87<br />
Table 3: Tourists arrivals <strong>in</strong> Puducherry.(June 2006-07)<br />
Month/Year Domesti<br />
c (Nos)<br />
Foreig<br />
n (Nos)<br />
Total<br />
(Nos)<br />
Domestic<br />
(Nos)<br />
Foreig<br />
n (Nos)<br />
Total<br />
(Nos)<br />
June 2006 50,035 1,515 51,550 5.30 4.27 5.27<br />
Jul 2006 49,496 3,047 52,543 -0.35 0.13 -0.32<br />
Aug 2006 54,422 4,279 58,701 6.24 18.01 7.02<br />
Sep 2006 52,484 2,573 55,057 8.17 25.82 8.88<br />
Oct 2006 58,739 3,756 62,495 16.77 54.19 18.50<br />
Nov 2006 56,323 4,554 60,877 32.58 21.15 31.65<br />
Dec 2006 68,031 5,137 73,168 29.08 9.18 27.45<br />
Jan 2007 60,775 7,527 68,302 15.04 10.37 14.50<br />
Feb 2007 52,938 7,500 60,438 1.28 18.30 3.12<br />
Mar 2007 57,611 5,063 62,674 9.04 16.18 9.58<br />
Apr 2007 65,052 3,315 68,367 29.61 50.41 30.49<br />
May 2007 74,007 2,403 76,410 35.57 42.19 35.77<br />
Jun 2007 70,203 2,196 72,399 40.31 44.95 40.44<br />
Apr 06-Jun 06 1,54,814 5,409 1,60,223 7.34 0.26 7.08<br />
Apr 07-Jun 07 2,09,262 7,914 2,17,176 35.17 46.31 35.55<br />
Apr 06-Mar 07 6,65,633 48,845 7,14,478 11.48 14.86 11.71<br />
PUDUCHERRY STATISTICS REPORT<br />
ITEMS YEAR UNIT<br />
UNION<br />
TERRITORY<br />
PUDUCHERRY KARAIKAL MAHE YANAM<br />
Area<br />
Area<br />
2001<br />
Census<br />
Sq.km. 479 293 160 9 17<br />
Density "<br />
per<br />
sq.km.<br />
2034 2510 1067 4092 1847<br />
Towns " No. 6 3 1 1 1<br />
Population<br />
2001<br />
Census<br />
lakh 9.74 7.35 1.71 0.37 0.31<br />
Urban Population " % 66.57 68.81 43.58 100.00 100.00<br />
Rural Population " % 33.43 31.19 56.42 -- --<br />
Male " % 49.98 50.2 49.5 46.6 50.6<br />
Female " % 50.02 49.8 50.5 53.4 49.4<br />
Decadal growth " % 20.62 20.88 17.22 10.11 54.67<br />
Sex ratio "<br />
Literacy rate<br />
per ‘000<br />
Males<br />
1001 990 1022 1147 975<br />
Persons<br />
2001<br />
Census<br />
% 81.24 80.66 81.94 95.66 73.72<br />
Male " % 88.62 88.44 89.40 97.64 78.82<br />
Female " % 73.9 72.84 74.68 93.98 68.50
88<br />
ITEMS YEAR UNIT<br />
UNION<br />
TERRITORY<br />
PUDUCHERRY KARAIKAL MAHE YANAM<br />
Projected<br />
Population -<br />
2007<br />
Ra<strong>in</strong> fall<br />
Agriculture<br />
2006-<br />
07<br />
<strong>in</strong> lakh 10.89 8.23 1.88 0.39 0.39<br />
mm -- 1133 986 3281 1427<br />
Net area sown<br />
2005-<br />
06<br />
'<br />
000Hect.<br />
20.713 12.950 6.489 0.624 0.650<br />
Gross area<br />
irrigated<br />
" " 29.384 21.983 6.723 0.043 0.635<br />
Food gra<strong>in</strong>s<br />
Production<br />
"<br />
' 000<br />
M.T<br />
55.147 41.089 11.743 -- 2.315<br />
Fish Production<br />
Mar<strong>in</strong>e<br />
2006-<br />
07<br />
M.T 33792 17219 11765 3835 973<br />
Inl<strong>and</strong> " " 5510 3300 1570 -- 640<br />
Animal<br />
Husb<strong>and</strong>ry<br />
Milk Production<br />
2006-<br />
07<br />
M.T. 44713 33895 9592 374 852<br />
Egg Production " <strong>in</strong>. lakh 107.36 73.95 29.58 1.30 2.53<br />
Public Health<br />
Hospitals<br />
2006-<br />
07<br />
No. 8 5 1 1 1<br />
Chest Cl<strong>in</strong>ic " " 1 1 -- -- --<br />
Primary Health<br />
Centres<br />
Community<br />
Health Centres<br />
" " 39 27 11 1 --<br />
" " 4 2 1 1 --<br />
Sub-Centres<br />
Urban<br />
2006-<br />
07<br />
No. 25 17 -- 4 4<br />
Rural " " 52 35 17 -- --<br />
ESI Dispensaries " " 14 11 1 1 1<br />
Doctors " " 586 410 98 43 35<br />
Nurses " " 1271 847 278 86 60<br />
Beds " " 2561 1607 645 207 102<br />
Education<br />
Primary<br />
i. No. <strong>of</strong><br />
Institutions<br />
2006-<br />
07<br />
No. 319 216 75 15 13<br />
ii. No. <strong>of</strong> Students " % 100 69.72 15.65 5.59 9.04<br />
Middle<br />
i. No. <strong>of</strong><br />
Institutions<br />
" No. 118 81 30 5 2
89<br />
ITEMS YEAR UNIT<br />
UNION<br />
TERRITORY<br />
PUDUCHERRY KARAIKAL MAHE YANAM<br />
ii. No. <strong>of</strong> Students " % 100 65.84 26.93 5.16 2.07<br />
Secondary<br />
i. No. <strong>of</strong><br />
Institutions<br />
" No. 155 112 27 6 10<br />
ii. No. <strong>of</strong> Students " % 100 71.47 17.72 3.42 7.39<br />
Higher Secondary<br />
i. No. <strong>of</strong><br />
Institutions<br />
" No. 92 71 15 5 1<br />
ii. No. <strong>of</strong> Students " % 100 83.02 12.02 4.60 0.36<br />
Teacher Pupil Ratio<br />
Primary<br />
2006-<br />
07<br />
1:21 1:21 1:16 1:27 1:56<br />
Middle " 1:20 1:19 1:21 1:22 1:32<br />
High/Higher<br />
Sec.<br />
" 1:27 1:28 1:27 1:21 1:25<br />
No. <strong>of</strong> girls per 100 boys<br />
Primary<br />
2006-<br />
07<br />
No. 95 94 97 101 97<br />
Middle " " 91 91 93 90 96<br />
High/Higher Sec.<br />
" " 101 102 103 83 105<br />
Public Distribution System<br />
No.<strong>of</strong> Fair Price<br />
Shops<br />
Ration shops run<br />
by<br />
co-operative<br />
<strong>in</strong>stitution<br />
2006-<br />
07<br />
Nos 438 318 84 18 18<br />
" 399 290 73 18 18<br />
Labour <strong>and</strong> Employment<br />
State Government<br />
Employees<br />
2005-<br />
06<br />
No. 28229 21545 4664 1169 851<br />
Central<br />
Government<br />
Employees<br />
Autonomous<br />
Bodies Employees<br />
Local Bodies<br />
Employees<br />
" " 4200 3996 110 48 46<br />
" " 7982 6936 866 78 102<br />
" " 2591 2038 396 61 96<br />
Bank<strong>in</strong>g<br />
No. <strong>of</strong> scheduled<br />
commercial banks<br />
As on<br />
March<br />
2007<br />
No. 95 68 20 5 2<br />
Deposits "<br />
Rs.<br />
<strong>in</strong> Crore<br />
3932 3178 534 173 47
90<br />
ITEMS YEAR UNIT<br />
UNION<br />
TERRITORY<br />
PUDUCHERRY KARAIKAL MAHE YANAM<br />
Credit " “ 1856 1573 215 46 22<br />
Population per<br />
Office<br />
" No. 10256 10814 8540 7366 15697<br />
Transport<br />
Road length<br />
(PWD)<br />
Regd. Motor<br />
vehicle<br />
<strong>Tourism</strong><br />
2006-<br />
07<br />
km. 677.525 440.344 188.417 22.319 26.445<br />
" No. 47917 40609 6394 493 421<br />
Tourist arrival<br />
Jan to<br />
June<br />
2007<br />
No. 409611 347518 62093 -- --<br />
i. Foreign Tourist " “ 28022 27894 128 -- --<br />
ii. Domestic<br />
Tourist<br />
" “ 381589 319624 61965 -- --<br />
Co-operative<br />
No. <strong>of</strong> Societies<br />
2006-<br />
07<br />
No. 510 362 87 26 35<br />
Membership " 000 No. 530.89 383.62 93.34 37.09 16.84<br />
Primary<br />
Agriculture Credit<br />
Societies<br />
" No. 53 46 6 1 --<br />
Membership<br />
" " 82051 73044 8830 177 --<br />
Rural Development<br />
No. <strong>of</strong> groups<br />
formed under<br />
SGSY<br />
2006-<br />
07<br />
No. 163 125 38 -- --<br />
No. <strong>of</strong> Houses<br />
constructed under<br />
IAY<br />
" " 261 224 28 3 6<br />
M<strong>and</strong>ays<br />
generated under<br />
SGRY "<br />
Lakh<br />
M<strong>and</strong>ays<br />
0.589 0.315 0.197 0.007 0.070<br />
State Domestic Product (Base Year 1999-2000)<br />
Gross State<br />
Domestic Product<br />
(at Current Prices)<br />
2006-<br />
07<br />
Rs.<br />
<strong>in</strong> lakh<br />
629928 -- -- -- --<br />
Net State<br />
Domestic Product<br />
(at Current Prices)<br />
" " 569772 -- -- -- --<br />
Per capita Income<br />
(at Current Prices)<br />
" In Rs. 52669 -- -- -- --
91<br />
CHAPTER –VIII<br />
ECO-TOURISM POTENTIAL ASSESSMENT -<br />
PUDUCHERRY<br />
Puducherry Region<br />
Puducherry lies about 160 Kms, south <strong>of</strong> Chennai on <strong>the</strong> coast<br />
<strong>of</strong> India <strong>and</strong> is a liv<strong>in</strong>g monument <strong>of</strong> French culture <strong>in</strong> India.<br />
Puducherry town, founded by <strong>the</strong> French <strong>in</strong> 17 th Century has<br />
developed <strong>in</strong>to a beautiful <strong>and</strong> qua<strong>in</strong>t city with a unique character <strong>of</strong><br />
its own <strong>and</strong> <strong>in</strong> many ways, reflects <strong>the</strong> ambience <strong>and</strong> cha<strong>in</strong> <strong>of</strong> an old<br />
European city.<br />
People speak<strong>in</strong>g fifty five different languages <strong>of</strong> <strong>the</strong> world live<br />
here <strong>and</strong> it can be said that Puducherry is a unique conglomeration <strong>of</strong><br />
a vibrant cosmopolitan culture. Puducherry is <strong>the</strong> house <strong>of</strong> famous<br />
Aurob<strong>in</strong>do Ashram <strong>and</strong> Auroville <strong>in</strong>ternational commune – play<strong>in</strong>g a<br />
significant role <strong>in</strong> attract<strong>in</strong>g people from different parts <strong>of</strong> <strong>the</strong> world.<br />
The history <strong>of</strong> Puducherry dates back to 200 years B.C. There was a<br />
trade channel between Rome <strong>and</strong> Poduke (present Puducherry).<br />
Subsequently Puducherry was associated with great empires like<br />
Vijayanagar k<strong>in</strong>gdom, Thanjur, K<strong>in</strong>gdom <strong>and</strong> Chola Empire. It came<br />
under <strong>the</strong> <strong>in</strong>fluence <strong>of</strong> French traditions <strong>and</strong> culture dur<strong>in</strong>g <strong>the</strong>ir<br />
occupation for two hundred years. Its subsequent liberation <strong>in</strong> 1964<br />
<strong>and</strong> <strong>in</strong>creased <strong>in</strong>teraction with nearly regions, have all lent a mystic<br />
charm to this unique city.<br />
Because <strong>of</strong> French rule, architectural style <strong>of</strong> build<strong>in</strong>gs <strong>in</strong> <strong>the</strong><br />
Boulevard town (White Town) French names <strong>of</strong> city streets, French<br />
w<strong>in</strong>e <strong>and</strong> cuis<strong>in</strong>e <strong>and</strong> an undercurrent <strong>of</strong> French connection – all this<br />
adds to <strong>the</strong> charm <strong>of</strong> <strong>the</strong> city. Puducherry also has a rare spiritual<br />
ambience where Aurob<strong>in</strong>do Ashramites <strong>and</strong> Aurovilleans have<br />
contributed <strong>in</strong> mak<strong>in</strong>g <strong>the</strong> city a blend <strong>of</strong> cont<strong>in</strong>ental beauty <strong>and</strong><br />
spiritual serenity.
92<br />
Presence <strong>of</strong> virg<strong>in</strong> beaches <strong>and</strong> a beautiful promenade add to its<br />
charms <strong>and</strong> magnetise <strong>the</strong> visitors to this little gems <strong>of</strong> a town <strong>in</strong><br />
south India Churches from an <strong>in</strong>tr<strong>in</strong>sic part <strong>of</strong> <strong>the</strong> Puducherry. Of<br />
<strong>the</strong> four important churches, <strong>the</strong> most significant is <strong>the</strong> Eglise De<br />
Sacre Coper De Jesus situated on <strong>the</strong> South Boulevard. Noted for its<br />
gothic architecture, it conta<strong>in</strong>s rare <strong>and</strong> beautiful sta<strong>in</strong>ed glass<br />
panels. Temples too, dot <strong>the</strong> region. Manakula V<strong>in</strong>ayagar,<br />
Thirubhuvanai, Thiruv<strong>and</strong>ere <strong>and</strong> Bahour Temples are some <strong>of</strong> <strong>the</strong><br />
famous temples.<br />
O<strong>the</strong>r important city attraction is:-<br />
XVII Century Governor House (Raj Nivas)<br />
The Government square with a monument <strong>of</strong> Ayi M<strong>and</strong>apam<br />
Puducherry Museum<br />
Botanical Gardens<br />
Statue <strong>of</strong> Duplex<br />
Museum <strong>of</strong> An<strong>and</strong>a Ranga Pillai<br />
War memorial<br />
G<strong>and</strong>hi Statue<br />
Old light house<br />
Statue <strong>of</strong> Jeanne D’Arc<br />
Boat House at Chunambar<br />
Bahour Lake<br />
Oustrei Lake <strong>and</strong> Bird Sanctuary<br />
Aquarium<br />
Potential Assessment <strong>of</strong> tourism products<br />
The preced<strong>in</strong>g section has briefly listed an <strong>in</strong>ventory <strong>of</strong> various<br />
tourist attraction <strong>of</strong> Puducherry region. Traditionally, tourism to<br />
Puducherry has been restricted to <strong>the</strong> city tour <strong>and</strong> a visit to Ashram<br />
<strong>and</strong> Auroville. Dur<strong>in</strong>g one study, it was realised that <strong>the</strong> vast <strong>potential</strong><br />
<strong>of</strong> <strong>the</strong> region has not been realised <strong>and</strong> <strong>the</strong> present position<strong>in</strong>g <strong>of</strong> <strong>the</strong><br />
region has not been realised <strong>and</strong> <strong>the</strong> present position<strong>in</strong>g <strong>of</strong> <strong>the</strong><br />
dest<strong>in</strong>ation leaves much to be desired. With <strong>the</strong> present efforts <strong>and</strong>
93<br />
tourism it<strong>in</strong>eraries, Puducherry can best be a half day dest<strong>in</strong>ation or a<br />
‘Technical night halt’ on <strong>the</strong> Sou<strong>the</strong>rn circuit from Chennai to<br />
Thanjavur.<br />
But <strong>the</strong> reality is quite different. Puducherry has significantly<br />
much more to <strong>of</strong>fer <strong>and</strong> harness<strong>in</strong>g <strong>the</strong> latest <strong>potential</strong> can possibly<br />
make it an attractive holiday eco-tourism dest<strong>in</strong>ation for both foreign<br />
<strong>and</strong> domestic travellers. This section <strong>of</strong> <strong>the</strong> exercise deals with an <strong>in</strong>depth<br />
analysis <strong>of</strong> <strong>the</strong> exist<strong>in</strong>g <strong>potential</strong> tourist attractions <strong>of</strong> <strong>the</strong> city<br />
around which <strong>the</strong> future foreign tourism development should take<br />
place.<br />
Beach <strong>of</strong> Puducherry<br />
Both on <strong>the</strong> nor<strong>the</strong>rn <strong>and</strong> sou<strong>the</strong>rn extension <strong>of</strong> <strong>the</strong> city <strong>of</strong><br />
Puducherry along <strong>the</strong> East Coast Road, lonely beach stretches are<br />
present. The coastal area stretch<strong>in</strong>g up to a distance <strong>of</strong> 15 Kms.<br />
Comprises <strong>of</strong> Kalapet, Kanagachettikulam <strong>and</strong> Pillaichavady villages.<br />
This stretch conta<strong>in</strong>s a number <strong>of</strong> fishermen hamlets, but <strong>the</strong>re are,<br />
never<strong>the</strong>less long stretches near Kalapet <strong>and</strong> Pillaichavady where a<br />
clear beeches l<strong>in</strong>e is available. The nor<strong>the</strong>rn beach stretches have <strong>the</strong><br />
similar ocean characteristic as are true for all <strong>of</strong> Puducherry <strong>and</strong><br />
Karaikal regions. It is an open sea with short s<strong>and</strong>y stretch with a<br />
gradual gradient. At present <strong>the</strong>re is negligible breach tourism. Hotel<br />
Puducherry Ashok located on this nor<strong>the</strong>rn stretch but both <strong>the</strong><br />
properties have been avoided for <strong>the</strong> development <strong>of</strong> beach activities.<br />
Reasons furnished for this were.<br />
a. no requirement from transit passengers (as Puducherry is<br />
a night halt on <strong>the</strong> circuit)<br />
b. hostile attitude <strong>of</strong> local population<br />
c. Rough sea conditions – Tsunami Phobia.<br />
While at present <strong>the</strong>se reasons are valid, it is also true that a great<br />
natural asset is not be<strong>in</strong>g put to pr<strong>of</strong>itable use. There is a <strong>potential</strong><br />
for development <strong>of</strong> beach activities like water sports along this stretch<br />
<strong>and</strong> a possibility <strong>of</strong> a beach resort can also be considered. Adequate
94<br />
measures can be taken to isolate <strong>the</strong> beach stretches <strong>and</strong> locals can<br />
also be made aware <strong>of</strong> <strong>the</strong> benefits <strong>of</strong> tourism for <strong>the</strong>ir region.<br />
Adequate safety steps would def<strong>in</strong>itely have to be tak<strong>in</strong>g to ensure<br />
hazard free beach tourism. Development <strong>of</strong> tra<strong>in</strong>ed life guards would<br />
be an essential prerequisite.<br />
On <strong>the</strong> sou<strong>the</strong>rn side <strong>of</strong> <strong>the</strong> city, <strong>the</strong> coastal area is more scenic<br />
<strong>and</strong> <strong>the</strong> s<strong>and</strong>y stretches are longer. Topography too is undulat<strong>in</strong>g at<br />
places <strong>and</strong> <strong>the</strong> coast l<strong>in</strong>e is at a considerable distance from <strong>the</strong> east<br />
coast road. Beach resorts, eco resorts/ eco villages can be ideally set<br />
up <strong>in</strong> this stretch, f<strong>in</strong>d<strong>in</strong>g suitable locations near Nallavadu,<br />
Naramali, Morthikuppam, <strong>and</strong> Pudukuppam. There are fishermen<br />
outlets all along <strong>the</strong> stretch <strong>and</strong> adequate measures aga<strong>in</strong> would have<br />
to be taken to create tourist - friendly <strong>and</strong> safe beach activities.<br />
Def<strong>in</strong><strong>in</strong>g L<strong>and</strong> use for mean<strong>in</strong>gful development <strong>of</strong> Beach.<br />
One <strong>of</strong> <strong>the</strong> major drawbacks which have resulted <strong>in</strong> <strong>the</strong><br />
haphazard utilisation <strong>of</strong> beach area is Non- identification <strong>of</strong> a l<strong>and</strong><br />
use. At present Puducherry plann<strong>in</strong>g Department has declared l<strong>and</strong><br />
use <strong>of</strong> only Puducherry <strong>and</strong> Oulgaret Municipal areas. No l<strong>and</strong> use<br />
has been declared for Kalapet, Pillaichavady <strong>and</strong> Kanagachettikulam<br />
areas. As it is <strong>the</strong> CRZ norms provided for str<strong>in</strong>gent guidel<strong>in</strong>es for<br />
development <strong>of</strong> coastal areas restrict<strong>in</strong>g activities which can be<br />
<strong>in</strong>itiated with<strong>in</strong> 500 meters <strong>of</strong> <strong>the</strong> high tide l<strong>in</strong>e. This puts<br />
tremendous pressure on <strong>the</strong> l<strong>and</strong> area outside 500 meters for<br />
development purposes. Dur<strong>in</strong>g <strong>the</strong> extensive field survey carried out to<br />
identify <strong>potential</strong> sites on <strong>the</strong> Beach stretches <strong>of</strong> Kalapet,<br />
Pillaichavady <strong>and</strong> Kanagachettikulam, it was dishearten<strong>in</strong>g to note<br />
that most <strong>of</strong> <strong>the</strong> <strong>potential</strong> areas along <strong>the</strong> beaches which are outside<br />
<strong>the</strong> “No development Zone” as per <strong>the</strong> CRZ norms, have ei<strong>the</strong>r PWD<br />
established Crematoriums, Burial grounds or are under <strong>the</strong><br />
possession <strong>of</strong> Ashram/Auroville. Many areas have been spl<strong>in</strong>tered<br />
<strong>in</strong>to small plots for residential purposes. In some areas, though <strong>the</strong>
95<br />
site appeared to have <strong>potential</strong>, no approach road was possible to<br />
connect <strong>the</strong> site to <strong>the</strong> ma<strong>in</strong> roads. It is pert<strong>in</strong>ent that L<strong>and</strong> Use for<br />
all Beaches areas/along <strong>the</strong> Coastl<strong>in</strong>e be identified <strong>and</strong> frozen. If<br />
change <strong>of</strong> l<strong>and</strong> use is to be permitted, it should be on a case to case<br />
basis <strong>in</strong> <strong>the</strong> <strong>in</strong>terest <strong>of</strong> <strong>in</strong>tegrated development after charg<strong>in</strong>g levies for<br />
change <strong>of</strong> l<strong>and</strong> use. Unless this is enforced, a planned development <strong>of</strong><br />
<strong>the</strong> coastl<strong>in</strong>e is not possible.<br />
Development <strong>of</strong> Water sports facilities/Oceanarium at identified<br />
location <strong>in</strong> Kalapet /Pillaichavady<br />
An analysis <strong>of</strong> <strong>the</strong> user responses dur<strong>in</strong>g survey <strong>in</strong>dicated a<br />
strong preference for Water sports facilities <strong>and</strong> on Oceanarium /<br />
Under Water World. At <strong>the</strong> moment <strong>the</strong>re are no Ocenarium / “Under<br />
Water World” facilities available <strong>in</strong> Tamil Nadu. The Department <strong>of</strong><br />
<strong>Tourism</strong>, Government <strong>of</strong> Kerala, has recently advertised for <strong>the</strong> sett<strong>in</strong>g<br />
up <strong>of</strong> an “Oceanarium” on private sector <strong>in</strong>vestment basis at<br />
Thiruvanthapuram.<br />
S<strong>in</strong>ce <strong>the</strong>re are no compet<strong>in</strong>g facilities <strong>in</strong> <strong>the</strong> region, <strong>the</strong> sett<strong>in</strong>g<br />
up <strong>of</strong> an Ocenarium would provide Puducherry a unique product <strong>and</strong><br />
significantly improve <strong>the</strong> mix <strong>of</strong> <strong>Tourism</strong> products available at<br />
Puducherry.<br />
The Oceanarium would be set up on an identified piece <strong>of</strong> l<strong>and</strong><br />
<strong>and</strong> would be spread over 5 – 6 Acres <strong>and</strong> would provide a natural<br />
<strong>and</strong> a thrill<strong>in</strong>g glimpse <strong>of</strong> <strong>the</strong> Under Water World. The project would<br />
<strong>in</strong>volve significant conceptualisation <strong>and</strong> management efforts <strong>and</strong><br />
should be developed on private sector <strong>in</strong>vestment basis. The state<br />
Govt. can acquire <strong>the</strong> l<strong>and</strong> from <strong>the</strong> private agency <strong>and</strong> give it on a<br />
concession.
96<br />
Development <strong>of</strong> a “Sunbath Village”/Auroville s<strong>and</strong>y beach on <strong>the</strong><br />
Nor<strong>the</strong>rn Side – Close to <strong>the</strong> Auroville.<br />
There was an overwhelm<strong>in</strong>g response by both domestic <strong>and</strong><br />
foreign tourists towards <strong>the</strong> idea <strong>of</strong> sett<strong>in</strong>g up a “Sunbath Village” at<br />
Puducherry. The proposed “Sunbath Village” would provide an<br />
exclusive glimpse <strong>of</strong> <strong>the</strong> history <strong>of</strong> Puducherry <strong>and</strong> promote <strong>the</strong><br />
“Sunlight Therapy” <strong>of</strong> <strong>the</strong> region, local cuis<strong>in</strong>e, folklore etc.<br />
A suitable location <strong>of</strong> <strong>the</strong> proposed facility can be identified near<br />
<strong>the</strong> Auroville. (Auroville beach <strong>and</strong> <strong>the</strong> Chunnabar beach- Paradise<br />
Beach) The l<strong>and</strong> is a mixture <strong>of</strong> Government l<strong>and</strong> <strong>and</strong> private l<strong>and</strong>. A<br />
total area <strong>of</strong> about 10 acres can be identified for this purpose. In<br />
addition to <strong>the</strong> local sun bath <strong>of</strong> Puducherry, local h<strong>and</strong>icrafts /sports<br />
<strong>of</strong> o<strong>the</strong>r sou<strong>the</strong>rn states can also be displayed as stalls.<br />
The entire area would be conceptualised like a typical village<br />
with thatched huts. The light<strong>in</strong>g <strong>of</strong> <strong>the</strong> village area would be through<br />
ear<strong>the</strong>n lamps. This would add to <strong>the</strong> ambience <strong>of</strong> <strong>the</strong> place. A m<strong>in</strong>i<br />
restaurants with multi cuis<strong>in</strong>e facilities for refresh<strong>in</strong>g tourists.<br />
It is desirable that <strong>the</strong> project be managed as a jo<strong>in</strong>t venture<br />
between Department <strong>of</strong> <strong>Tourism</strong> <strong>and</strong> Department <strong>of</strong> Arts <strong>and</strong> Culture<br />
<strong>and</strong> PDTC <strong>and</strong> PRTC.<br />
A more comprehensive description <strong>of</strong> <strong>the</strong> facility <strong>in</strong>clud<strong>in</strong>g <strong>the</strong><br />
concept lay out <strong>and</strong> prima facie feasibility would be drawn out for <strong>the</strong><br />
specific project pr<strong>of</strong>ile.<br />
Chunambar <strong>and</strong> Back Water Lagoons – Paradise Beach.<br />
A boat club cum restaurant exists at Chunambar 8 Kms. south<br />
<strong>of</strong> <strong>the</strong> city. At present pedal boats, hydroplanes <strong>and</strong> motor boats are<br />
available. In fact this is <strong>the</strong> only place <strong>in</strong> Puducherry where <strong>the</strong> sea<br />
extends <strong>and</strong> comes <strong>in</strong>side <strong>the</strong> l<strong>and</strong> areas <strong>and</strong> makes it a safe beach
97<br />
area. The site can be fur<strong>the</strong>r developed <strong>in</strong>to a full fledged water sports<br />
complex with <strong>the</strong> addition <strong>of</strong> Parasail<strong>in</strong>g, Water Scooters etc.<br />
Alongside <strong>the</strong> boat club, <strong>in</strong> <strong>the</strong> available l<strong>and</strong> stretch (at present<br />
privately held), a completely Water sports /Adventure sports club can<br />
be developed which will not only complement <strong>the</strong> exist<strong>in</strong>g boat club,<br />
but will make <strong>the</strong> Chunambar complex a unique recreation centre<br />
which will draw people from Puducherry as well as form nearly towns<br />
<strong>of</strong> Cuddalore, Chidambaram , Villupuram <strong>and</strong> even Chennai. In fact<br />
<strong>the</strong> success <strong>of</strong> water parks / amusement parks on <strong>the</strong> east coast road<br />
between Chennai <strong>and</strong> Mamalapuram can be replicated at Chunambar.<br />
Near Chunambar, <strong>in</strong> <strong>the</strong> Ariyankupam River, <strong>the</strong>re exist<br />
some wonderful backwater stretches. In fact this is <strong>the</strong> only stretch<br />
<strong>in</strong> Puducherry region which can boast <strong>of</strong> lush green <strong>and</strong><br />
beautiful back waters, ak<strong>in</strong>to<strong>the</strong> famous backwaters <strong>of</strong> Kerala; <strong>and</strong><br />
<strong>of</strong>fers huge <strong>potential</strong>ity, for <strong>Eco</strong> - tourism development.<br />
In fact <strong>the</strong>re is an isl<strong>and</strong> <strong>of</strong> about 15 Acres near Pannithittu,<br />
Poornakuppam where an <strong>in</strong>tegrated French ambience tourist complex<br />
which will comprise <strong>of</strong> accommodation units <strong>in</strong> French style Villas,<br />
French Café’s an Amphi<strong>the</strong>atre for Cultural activities festivals, even<strong>in</strong>g<br />
<strong>the</strong>atres etc., an Arts <strong>and</strong> crafts centre which would be a fusion <strong>of</strong><br />
h<strong>and</strong>icrafts from Puducherry <strong>and</strong> traditional French <strong>of</strong>fer<strong>in</strong>gs, <strong>and</strong><br />
restaurants set up <strong>in</strong> French ambience. A backwater boat cruise<br />
facility can be made operational dur<strong>in</strong>g <strong>the</strong> months when <strong>the</strong>re is<br />
sufficient water for <strong>the</strong> boats to ply. In fact <strong>the</strong> thrill <strong>of</strong> hav<strong>in</strong>g <strong>the</strong><br />
access to <strong>the</strong> isl<strong>and</strong> facility only though boats ply<strong>in</strong>g on <strong>the</strong><br />
backwaters would add a rare aura to <strong>the</strong> present laid back <strong>and</strong> low<br />
pr<strong>of</strong>ile tourism activity <strong>in</strong> <strong>the</strong> region. The sett<strong>in</strong>g up <strong>of</strong> amusement –<br />
Water Park along with <strong>the</strong> exist<strong>in</strong>g boat club which would be<br />
upgraded <strong>in</strong>to a full fledged water sports centre – <strong>in</strong> <strong>the</strong> vic<strong>in</strong>ity would<br />
make this Sou<strong>the</strong>rn stretch near Ariyankuppam – Chunnambar a<br />
unique tourist facility.
98<br />
Ousteri Lake<br />
About 20 Kms. West <strong>of</strong> <strong>the</strong> Pondicherry town lies Ousteri lake,<br />
a huge water body which is a home for hundreds <strong>of</strong> birds. As high as<br />
44 species <strong>of</strong> aquatic birds have been recorded among which 22<br />
species were migratory bird’s species. Migratory birds are found all<br />
over <strong>the</strong> year <strong>in</strong> Ousteri Lake. Maximum number <strong>of</strong> migratory species<br />
has been recorded dur<strong>in</strong>g January <strong>and</strong> February. Number <strong>of</strong> resident<br />
species higher than <strong>the</strong> migratory species dur<strong>in</strong>g all months except<br />
dur<strong>in</strong>g December – February. Migratory species <strong>of</strong> avifauna <strong>in</strong>clude<br />
ducks, teals, pilchards, waders <strong>and</strong> terns. Resident species <strong>in</strong>clude<br />
dabchicks, egret, heron, stork, ibis, pelican, spoonbill, cormorants,<br />
darter, duck (sport bill duck), teal (cotton teal) <strong>and</strong> waders.<br />
The disturbance caused by <strong>in</strong>discrim<strong>in</strong>ate fil<strong>in</strong>g <strong>in</strong> <strong>the</strong> Ousteri<br />
Lake is one <strong>of</strong> <strong>the</strong> major problems threaten<strong>in</strong>g <strong>the</strong> existence <strong>of</strong> birds<br />
<strong>and</strong> <strong>in</strong> threaten<strong>in</strong>g to destroy this unique ecological treasure <strong>of</strong><br />
Puducherry.<br />
In fact, Ouesteri Lake <strong>of</strong>fers a great <strong>potential</strong> to be developed<br />
<strong>in</strong>to an eco-tourist attraction. The area should be declared as<br />
protected <strong>and</strong> should be developed as a nature reserve. Across <strong>the</strong><br />
road, a small picnic – cum- amusement complex can be developed <strong>and</strong><br />
special bird watch<strong>in</strong>g machans / towers can be <strong>in</strong>stalled along <strong>the</strong><br />
lake periphery. Limited row<strong>in</strong>g boat facility can be permitted <strong>in</strong>side<br />
<strong>the</strong> lake <strong>and</strong> <strong>in</strong>terest<strong>in</strong>g l<strong>and</strong>mark can be created <strong>in</strong>side <strong>the</strong> lake so as<br />
to give <strong>the</strong> nature lovers a unique boat ride <strong>and</strong> a rare bird watch<strong>in</strong>g<br />
experience.<br />
This nature reserve –cum-leisure dest<strong>in</strong>ation can not only<br />
become popular with <strong>the</strong> Puducherry residents as well as tourists, it<br />
can attract a large number <strong>of</strong> visitors from nearby towns, especially<br />
Villupuram.
99<br />
Bahour Lake<br />
This is a wetl<strong>and</strong> south <strong>of</strong> <strong>the</strong> city <strong>of</strong> Pondciherry. S<strong>in</strong>ce Bahour<br />
receives water only from mid September till March <strong>and</strong> is devoid <strong>of</strong><br />
major aquatic vegetation, it does not <strong>of</strong>fer an <strong>in</strong>terest<strong>in</strong>g option <strong>in</strong> <strong>the</strong><br />
short run However; <strong>the</strong> area has a <strong>potential</strong>ity to be developed <strong>in</strong>to a<br />
picnic resort <strong>and</strong> can be considered as a possible alternative for<br />
development <strong>in</strong> <strong>the</strong> long run after 5-7 years. Boat cruise, Pedal boats,<br />
should be <strong>in</strong>troduced by PTDC with function<strong>in</strong>g <strong>of</strong> restaurants.<br />
Nearby new sport<strong>in</strong>g complex can be established for children’s with<br />
h<strong>and</strong>icrafts emporium.<br />
Deep sea cruise<br />
Puducherry has an open sea with <strong>the</strong> sea touch<strong>in</strong>g <strong>the</strong> town at<br />
<strong>the</strong> Promenade. The view to <strong>the</strong> open expanse is <strong>in</strong>vit<strong>in</strong>g <strong>and</strong> <strong>the</strong> sea<br />
<strong>of</strong>fers some excit<strong>in</strong>g possibilities <strong>of</strong> watch<strong>in</strong>g Dolph<strong>in</strong>s. Tourists can<br />
be taken <strong>in</strong> specially designed fish<strong>in</strong>g boats for a deep sea cruise<br />
about 5-10 Kms <strong>in</strong>side <strong>the</strong> sea <strong>and</strong> this can <strong>of</strong>fer a wonderful option<br />
for <strong>the</strong> ocean lov<strong>in</strong>g / adventure low<strong>in</strong>g tourists. Infact <strong>the</strong>re are<br />
mixed views regard<strong>in</strong>g <strong>the</strong> possibility <strong>of</strong> dolph<strong>in</strong> sight<strong>in</strong>g. However, a<br />
large majority <strong>of</strong> experts contacted felt that it would be a wonderful<br />
experience with or without <strong>the</strong> dolph<strong>in</strong>s to have a cruise <strong>in</strong> <strong>the</strong> deep<br />
sea <strong>and</strong> tourists could watch at close quarters, <strong>the</strong> amaz<strong>in</strong>g craft <strong>of</strong><br />
deep sea fish<strong>in</strong>g. Even <strong>in</strong> case dolph<strong>in</strong> sight<strong>in</strong>gs are possible, it would<br />
be an added bonus. PTDC has been conducted a few cruises <strong>in</strong> <strong>the</strong><br />
past <strong>and</strong> many dolph<strong>in</strong> sight<strong>in</strong>gs have been reported. This is a<br />
significant option for tourism development.<br />
Sett<strong>in</strong>g up <strong>of</strong> <strong>Eco</strong>-<strong>Tourism</strong> Recreation parks with<strong>in</strong> <strong>the</strong> City –<br />
Near <strong>the</strong> New Port<br />
One <strong>of</strong> <strong>the</strong> key observations made dur<strong>in</strong>g <strong>the</strong> Survey was that<br />
<strong>the</strong>re were absolutely no eco-tourism enterta<strong>in</strong>ment facilities at<br />
Puducherry. These could <strong>in</strong>clude Recreation Parks with m<strong>in</strong>i
100<br />
restaurant, <strong>in</strong>door games etc., <strong>and</strong> premium facilities like bowl<strong>in</strong>g<br />
alley. Also <strong>the</strong>re is no Swimm<strong>in</strong>g Pool available for free public use.<br />
Interaction with various user segments highlighted a great dem<strong>and</strong> for<br />
such facilities. The executives /tourists do not have any activity <strong>in</strong><br />
which <strong>the</strong>y can leisurely <strong>in</strong>dulge dur<strong>in</strong>g even<strong>in</strong>g hours.<br />
It is recommended that an <strong>Eco</strong>-<strong>Tourism</strong> Recreation Parks<br />
hous<strong>in</strong>g <strong>the</strong> follow<strong>in</strong>g facilities be set up near <strong>the</strong> New Port area on <strong>the</strong><br />
vast l<strong>and</strong> which at present is owned by <strong>the</strong> Slums /Sewerage<br />
department.<br />
a) A Swimm<strong>in</strong>g Pool<br />
b) A Recreation Parks with m<strong>in</strong>i-restaurants/room/table tennis<br />
lawn/<br />
H<strong>and</strong>icrafts showroom/ children’s/ toy tra<strong>in</strong>s etc.<br />
c) A bowl<strong>in</strong>g alley<br />
d) A Hi-tech amusement games Corner.<br />
The enterta<strong>in</strong>ment complex would be a good attraction to both<br />
<strong>the</strong> residents <strong>of</strong> Puducherry as well as Tourists. The above facilities<br />
can ei<strong>the</strong>r be taken up by PTDC as its venture <strong>in</strong> which case <strong>the</strong><br />
exist<strong>in</strong>g site <strong>of</strong> <strong>the</strong> ‘Seagulls Restaurant” may be used for creat<strong>in</strong>g <strong>the</strong><br />
<strong>in</strong>tegrated complex <strong>and</strong> <strong>the</strong> l<strong>and</strong> sector <strong>in</strong>vestment basis on long term<br />
lease by <strong>the</strong> Government. <strong>Tourism</strong> Department can crystallise <strong>the</strong><br />
facilities desirable <strong>and</strong> <strong>in</strong>vite private operators to construct, fund <strong>and</strong><br />
manage <strong>the</strong> facility. The private operators must be given absolute<br />
freedom <strong>in</strong> pric<strong>in</strong>g <strong>of</strong> <strong>the</strong> facility as per his <strong>in</strong>vestment levels/market<br />
dem<strong>and</strong>.<br />
Sett<strong>in</strong>g up <strong>of</strong> a Major Water Park / Theme Park at identified<br />
stretched <strong>of</strong> l<strong>and</strong> at Narambai. Puducherry lacks a major<br />
enterta<strong>in</strong>ment <strong>and</strong> leisure product which could cater to <strong>the</strong> needs <strong>of</strong><br />
<strong>the</strong> residents <strong>of</strong> Puducherry, transit traffic <strong>and</strong> <strong>the</strong> tourists to <strong>the</strong> city.
101<br />
A vast piece <strong>of</strong> l<strong>and</strong> measur<strong>in</strong>g more than 100 acres is available<br />
at Narambai. The l<strong>and</strong> (at present privately held) has well developed<br />
<strong>in</strong>frastructure <strong>and</strong> lies about 2 Km <strong>of</strong>f <strong>the</strong> ma<strong>in</strong> Cuddalore Road. The<br />
site has a beautiful unexploited beach stretch which makes it ideal for<br />
a major leisure facility. In short <strong>the</strong> site can be compared to <strong>the</strong> VGP<br />
Golden Beach location on <strong>the</strong> East Coast Road.<br />
A major water <strong>the</strong>me park would be an ideal proposition at <strong>the</strong><br />
site. It is difficult to imag<strong>in</strong>g ano<strong>the</strong>r comparable site at Puducherry.<br />
The site would help <strong>in</strong> extend<strong>in</strong>g <strong>the</strong> tourism facilities to <strong>the</strong> sou<strong>the</strong>rn<br />
border which at <strong>the</strong> moment are concentrated on <strong>the</strong> nor<strong>the</strong>rn border<br />
<strong>of</strong> Puducherry <strong>and</strong> besides cater to <strong>the</strong> sizeable transit traffic on <strong>the</strong><br />
Puducherry – Cuddalore route.<br />
The Theme park would be spread over about 35 -40 Acres <strong>of</strong><br />
l<strong>and</strong> <strong>and</strong> would have <strong>the</strong> follow<strong>in</strong>g facilities.<br />
1. Amusement rides for Adults, Youth, Family <strong>and</strong> Children<br />
2. <strong>Eco</strong>logically planned Park.<br />
3. A fun Virtually Reality <strong>the</strong>atre<br />
4. A Children play corner<br />
5. Restaurant facilities etc.<br />
The l<strong>and</strong> for <strong>the</strong> project an be acquired by <strong>the</strong> <strong>Tourism</strong><br />
Department from <strong>the</strong> private owners <strong>and</strong> <strong>of</strong>fered on long term lease to<br />
<strong>the</strong> private operators to set up <strong>and</strong> manage <strong>the</strong> facility. Given <strong>the</strong><br />
nature <strong>of</strong> <strong>the</strong> facility <strong>and</strong> <strong>the</strong> <strong>in</strong>vestment levels required it is<br />
recommended that <strong>the</strong> facility be created through private sector<br />
<strong>in</strong>vestment.<br />
Exploitation <strong>of</strong> French connection /developments <strong>of</strong> products<br />
based on French ambience.<br />
Puducherry <strong>of</strong>fers a unique comb<strong>in</strong>ation <strong>of</strong> French ambience <strong>in</strong><br />
a typical Tamil sett<strong>in</strong>g. The French presence is conspicuous by way <strong>of</strong><br />
cont<strong>in</strong>ental architecture, serene build<strong>in</strong>gs, <strong>and</strong> gothic architecture <strong>of</strong>
102<br />
ca<strong>the</strong>drals, presence <strong>of</strong> monuments <strong>and</strong> <strong>the</strong> boulevard. Even <strong>the</strong><br />
policemen <strong>of</strong> Puducherry still wear typical French caps called Kepis.<br />
In fact <strong>the</strong> whole town, or <strong>the</strong> section <strong>of</strong> <strong>the</strong> town on <strong>the</strong> east <strong>of</strong> <strong>the</strong><br />
Gr<strong>and</strong> Canal, has quite a few beautiful French houses <strong>and</strong> mansion.<br />
The streets <strong>in</strong> this part <strong>of</strong> <strong>the</strong> town have names <strong>in</strong> French <strong>and</strong> one can<br />
easily mistake, for a moment that one is <strong>in</strong> Paris <strong>of</strong> yesteryears.<br />
This French ambience or more appropriately <strong>the</strong> French<br />
connection can be built <strong>in</strong>to a tourism attraction. What ever is <strong>the</strong>re<br />
at present, by way <strong>of</strong> French ambience, attracts a limited number <strong>of</strong><br />
nostalgic French nationals or a few enthusiastic Europeans. Not<br />
many Indians have been enticed to Pondichery because <strong>of</strong> <strong>the</strong> French<br />
connection. If a planned market<strong>in</strong>g exercise is undertaken this<br />
France–<strong>in</strong>-India slogan can certa<strong>in</strong>ly draw a considerable number <strong>of</strong><br />
Indian tourists <strong>and</strong> will also enhance <strong>the</strong> <strong>in</strong>terest among French <strong>and</strong><br />
o<strong>the</strong>r European tourists. Some <strong>of</strong> <strong>the</strong> options available to explicit <strong>the</strong><br />
French connection is:-<br />
i. Sett<strong>in</strong>g up <strong>of</strong> French cafeteria on <strong>the</strong> road sides (near<br />
Promenade). These would be road side facilities <strong>in</strong> typical<br />
French style. Ideally, one such Café’s can be located outside<br />
<strong>the</strong> Le Café’ Restaurant on Promenade managed by PTDC.<br />
Different varieties <strong>of</strong> French bread along with French snacks<br />
<strong>and</strong> C<strong>of</strong>fee could be served by <strong>the</strong> road side Café’s. The<br />
person mann<strong>in</strong>g <strong>the</strong> Café would be dressed as typical French<br />
Chef which would add to <strong>the</strong> ambience <strong>of</strong> <strong>the</strong> Café. The<br />
location on <strong>the</strong> Promenade is ideal as it is <strong>the</strong> most popular<br />
place for visit by tourists dur<strong>in</strong>g early morn<strong>in</strong>g <strong>and</strong> even<strong>in</strong>g<br />
hours. The natural sett<strong>in</strong>g <strong>of</strong> <strong>the</strong> place makes it an ideal<br />
location for sett<strong>in</strong>g up <strong>of</strong> <strong>the</strong> French Café’s. It is<br />
recommended that 2/3 such French Café’s be set up at<br />
various strategic locations to be managed by PTDC or<br />
alternatively <strong>the</strong> layout, concept <strong>and</strong> <strong>the</strong> Menu can be frozen
103<br />
by PTDC <strong>and</strong> <strong>the</strong> facility can be funded <strong>and</strong> manned by<br />
quality private operators.<br />
ii. Availability <strong>of</strong> French w<strong>in</strong>es <strong>and</strong> French cuis<strong>in</strong>e to be<br />
promoted. Although <strong>the</strong> present tax structure <strong>and</strong> licens<strong>in</strong>g<br />
requirements on imported w<strong>in</strong>es does not make it an<br />
attractive proposition.<br />
iii. Celebration <strong>of</strong> French festivals. One <strong>of</strong> <strong>the</strong> possibilities is <strong>the</strong><br />
Masquerade festival <strong>of</strong> masks celebrated dur<strong>in</strong>g March –<br />
April. This festival reflects one face <strong>of</strong> French honour. With<br />
masks <strong>and</strong> fancy costumes, revellers go around <strong>the</strong> streets<br />
<strong>in</strong>dulg<strong>in</strong>g <strong>in</strong> a k<strong>in</strong>d <strong>of</strong> gimmick dance to <strong>the</strong> accompaniment<br />
<strong>of</strong> bleat<strong>in</strong>g accordion <strong>and</strong> trumpets. The Festival <strong>of</strong> Flowers<br />
is ano<strong>the</strong>r such festival which would be <strong>of</strong> much <strong>in</strong>terest to<br />
<strong>the</strong> local population <strong>and</strong> <strong>the</strong> tourists.<br />
iv. The “Cultural attaché “– French embassy could be <strong>in</strong>volved<br />
<strong>in</strong> recommend<strong>in</strong>g popular French carnivals <strong>and</strong> festivals<br />
which could be replicated here. The cultural attaché has<br />
promised all support to make such festivals a regular annual<br />
event.<br />
v. Conversion <strong>of</strong> select French houses <strong>in</strong> <strong>the</strong> ‘White Town’ <strong>in</strong>to<br />
French – site hotels where mid –budget tourists could stay<br />
<strong>and</strong> enjoy unique French hospitality <strong>in</strong> a typical French<br />
sett<strong>in</strong>g.<br />
vi. Sett<strong>in</strong>g up <strong>of</strong> a Theme park with French history <strong>and</strong><br />
artefacts. This could be a part <strong>of</strong> <strong>the</strong> isl<strong>and</strong> facility <strong>in</strong><br />
Ariyankuppam back waters as discussed <strong>in</strong> <strong>the</strong> earlier<br />
section <strong>of</strong> this report.
104<br />
Aurob<strong>in</strong>do Ashram<br />
Contrary to <strong>the</strong> pre-unit underst<strong>and</strong><strong>in</strong>g <strong>of</strong> this study team,<br />
Ashram does not <strong>of</strong>fer a possibility for provid<strong>in</strong>g unique sell<strong>in</strong>g<br />
proportions for Puducherry. Traffic to <strong>the</strong> Aurob<strong>in</strong>do Ashram is a<br />
def<strong>in</strong>ite reality but <strong>the</strong> motivations to visit are <strong>in</strong>dependent <strong>of</strong> <strong>the</strong><br />
tourism development activities <strong>in</strong> Puducherry. While it is not to<br />
suggest that Ashram is not an important <strong>in</strong>gredient <strong>of</strong> <strong>the</strong> tourist<br />
it<strong>in</strong>erary for Puducherry, it may be emphasised that tourism to<br />
Puducherry can not be built around Ashram – spiritualism. Although<br />
Ashram <strong>and</strong> Auroville are a must <strong>in</strong> <strong>the</strong> it<strong>in</strong>erary’s <strong>of</strong> most visitors to<br />
Puducherry’ with <strong>the</strong> enhanced tourism promotion for <strong>the</strong> U.T., <strong>the</strong>re<br />
would emerge some o<strong>the</strong>r potent motivators. As would be seen <strong>in</strong> <strong>the</strong><br />
subsequent section <strong>of</strong> this report Puducherry <strong>of</strong>fers a <strong>potential</strong>ity to<br />
be developed <strong>in</strong>to a leisure <strong>and</strong> holiday dest<strong>in</strong>ation. It also <strong>of</strong>fers a<br />
unique opportunity for a week end get away for most <strong>of</strong> <strong>the</strong> city<br />
dwellers <strong>in</strong> <strong>the</strong> Sou<strong>the</strong>rn belt <strong>of</strong> Chennai, Cuddalore, Villupuram,<br />
Chidambaram Kanchipuram etc.,<br />
Auroville<br />
Auroville <strong>the</strong> ‘City <strong>of</strong> Dawn’ is <strong>the</strong> bra<strong>in</strong>child <strong>of</strong> “The Mo<strong>the</strong>r”<br />
<strong>and</strong> is situated 15 Kilometres from Puducherry <strong>in</strong> Tamil Nadu.<br />
Auroville is an experimental city based on <strong>the</strong> vision <strong>of</strong> Sri Aurob<strong>in</strong>do<br />
<strong>and</strong> <strong>the</strong> Mo<strong>the</strong>r. It proclaims a dual growth <strong>of</strong> spiritual <strong>and</strong> material,<br />
<strong>of</strong> <strong>in</strong>dividual <strong>and</strong> <strong>the</strong> community. It is envisaged as a place <strong>of</strong><br />
unend<strong>in</strong>g education <strong>of</strong> constant progress <strong>and</strong> a youth that never ages.<br />
Auroville wants to be <strong>the</strong> bridge between <strong>the</strong> past <strong>and</strong> <strong>the</strong> future<br />
tak<strong>in</strong>g advantage <strong>of</strong> discoveries from without <strong>and</strong> from with<strong>in</strong>.<br />
Auroville is a focal po<strong>in</strong>t for <strong>the</strong> upmarket tourists visit<strong>in</strong>g<br />
Puducherry for <strong>the</strong> follow<strong>in</strong>g reasons.<br />
a) The Concept: It revolves around <strong>the</strong> <strong>in</strong>tricacies deal<strong>in</strong>g with every<br />
small aspect <strong>of</strong> life on physical, vital, mental <strong>and</strong> spiritual worlds <strong>and</strong>
105<br />
is spell b<strong>in</strong>d<strong>in</strong>g. It pr<strong>of</strong>esses perfect beauty <strong>in</strong> <strong>the</strong> material by<br />
atta<strong>in</strong><strong>in</strong>g spiritual heights. It dar<strong>in</strong>gly attempts <strong>the</strong> scientific<br />
<strong>in</strong>terpretation <strong>of</strong> <strong>the</strong> ancient lore <strong>of</strong> unity <strong>of</strong> consciousness.<br />
b) The Architecture: It is much famous for its harmony <strong>in</strong> style,<br />
<strong>in</strong>novative construction material, acute scientific approach, <strong>and</strong> an<br />
overall economy <strong>of</strong> l<strong>and</strong>, f<strong>in</strong>ances <strong>and</strong> o<strong>the</strong>r resources. Matrim<strong>and</strong>ir<br />
<strong>the</strong> ‘soul <strong>of</strong> <strong>the</strong> city” is <strong>the</strong> ma<strong>in</strong> attraction. Every structure is uniquely<br />
modern on <strong>the</strong> planes <strong>of</strong> beauty <strong>and</strong> <strong>in</strong>variably atta<strong>in</strong><strong>in</strong>g its utility <strong>and</strong><br />
imamates aspirations.<br />
c) Environmental: Auroville is planned to be a marvel <strong>in</strong> terms <strong>of</strong><br />
nature too, though much <strong>of</strong> it is still <strong>in</strong>complete <strong>and</strong> not open to<br />
tourists. The green belt is planned to consist <strong>of</strong> rockeries, small<br />
waterfalls <strong>and</strong> pools, marble founta<strong>in</strong>s, varieties <strong>of</strong> flora, etc. <strong>Eco</strong>tourism<br />
with local communities <strong>and</strong> o<strong>the</strong>r stake holders plann<strong>in</strong>g <strong>and</strong><br />
promotion are done with its service.<br />
d) Research: Many who go as tourists settle down as visitors for a<br />
long time. They contribute to <strong>the</strong> research on various cultures,<br />
environment, science <strong>and</strong> technology.<br />
e) The Products: Many commercial products are exported from here<br />
for <strong>the</strong>ir unique form, beauty <strong>and</strong> extreme quality. Products such as<br />
h<strong>and</strong> made paper, <strong>in</strong>cense sticks, ear<strong>the</strong>nware, garments <strong>and</strong><br />
publications are a major draw for <strong>the</strong> tourists visit<strong>in</strong>g <strong>the</strong> place.<br />
ANALYSIS OF SURVEY RESULTS – AT PUDUCHERRY<br />
SUMMARY OF SURVEY FINDINGS AMONG DOMESTIC TOURISTS<br />
Survey <strong>of</strong> tourists was carried out at Puducherry to asses <strong>the</strong><br />
visitors perception about various facilities <strong>and</strong> services, <strong>the</strong>ir primary<br />
reason to visit Puducherry, average stay, spend<strong>in</strong>g patterns <strong>and</strong><br />
<strong>in</strong>cl<strong>in</strong>ation to patron<strong>in</strong>g various facilities <strong>and</strong> services proposed. The
106<br />
structured questionnaire was adm<strong>in</strong>istered for <strong>the</strong> purpose <strong>of</strong><br />
conduct<strong>in</strong>g <strong>the</strong> above data.<br />
Table 4: Domestic Tourists - Place <strong>of</strong> orig<strong>in</strong><br />
Residents (Place orig<strong>in</strong>)<br />
% Age <strong>of</strong><br />
respondents<br />
Chennai 29<br />
Sou<strong>the</strong>rn districts 9<br />
Nor<strong>the</strong>rn districts 14<br />
O<strong>the</strong>r places <strong>in</strong> South India 18<br />
East India 6<br />
North India 5<br />
West India 12<br />
Satellite areas <strong>of</strong> Puducherry 7<br />
30% <strong>of</strong> <strong>the</strong> tourist which were <strong>in</strong>terviewed was <strong>the</strong> residents <strong>of</strong><br />
Chennai. Infact South Indian residents accounted for almost 75% <strong>of</strong><br />
<strong>the</strong> total tourist <strong>in</strong>terviewed. 23% <strong>of</strong> <strong>the</strong> domestic tourists to<br />
Puducherry were residents <strong>of</strong> adjo<strong>in</strong><strong>in</strong>g sou<strong>the</strong>rn <strong>and</strong> nor<strong>the</strong>rn<br />
districts <strong>and</strong> about 7% were residents <strong>of</strong> satellite areas like Cuddalore,<br />
Villupuram <strong>and</strong> Thriuvanamalai.<br />
Table 5: Domestic Tourists Previous Dest<strong>in</strong>ation.<br />
Previous dest<strong>in</strong>ation % Age <strong>of</strong> respondents<br />
Chennai 42<br />
North India 3<br />
East India 1<br />
South India 43<br />
Satellite areas <strong>of</strong><br />
11<br />
Puducherry
107<br />
Chennai was <strong>the</strong> most <strong>of</strong>ten mentioned (42%) previous<br />
dest<strong>in</strong>ation i.e. <strong>the</strong> place from where <strong>the</strong> tourist had come to<br />
Puducherry. More than 10% <strong>of</strong> <strong>the</strong> tourist had come from Satellite<br />
areas. Only 4% <strong>of</strong> <strong>the</strong> tourists had come to Puducherry from parts<br />
o<strong>the</strong>r than South India.<br />
Previous Dest<strong>in</strong>ation <strong>of</strong> Indian Tourists<br />
Satellite areas <strong>of</strong><br />
Pondicherry<br />
11%<br />
Chennai<br />
42%<br />
South India<br />
43%<br />
North India<br />
3%<br />
East India<br />
1%<br />
Table 6: Frequency <strong>of</strong> visit by Domestic Tourists<br />
Frequency <strong>of</strong> visit<br />
% Age <strong>of</strong> respondents<br />
First time visitors 70<br />
Visited Once or Twice before 10<br />
Visited More than Twice<br />
before<br />
20
108<br />
Majority <strong>of</strong> <strong>the</strong> tourists (70%) were first time visitors to<br />
Puducherry. However, more than 20% respondents <strong>in</strong>dicated that<br />
<strong>the</strong>y had visited Puducherry two or more times, before.<br />
Table 7: Purpose <strong>of</strong> visit by Domestic Tourists<br />
Purpose <strong>of</strong> visit<br />
% Age <strong>of</strong> respondents<br />
Pleasure / holiday 61<br />
Bus<strong>in</strong>ess / Conference 10<br />
Ashram / Auroville 14<br />
Study 3<br />
Pilgrimage 5<br />
O<strong>the</strong>r reasons 7<br />
Probe on this aspect threw upon <strong>in</strong>terest<strong>in</strong>g result. Almost 60%<br />
<strong>of</strong> <strong>the</strong> respondents <strong>in</strong>dicated pleasure/holiday as <strong>the</strong> ma<strong>in</strong> reason for<br />
<strong>the</strong>ir visit Ashram/Auroville visit was <strong>in</strong>dicated by less than 15%.<br />
Table 8: Duration <strong>of</strong> stay <strong>of</strong> Domestic Tourists<br />
Duration <strong>of</strong> stay No. <strong>of</strong><br />
% Age <strong>of</strong><br />
respondents Respondents<br />
Day visit 80 25<br />
1 night 60 40<br />
2-3 nights 55 34<br />
4-5 nights 7 4<br />
6-7 nights 5 3<br />
8-9 nights 2 1<br />
10 <strong>and</strong> above nights 5 3<br />
40% <strong>of</strong> <strong>the</strong> respondents had stayed / would stay only for one<br />
night at Puducherry. Interest<strong>in</strong>gly, 40% <strong>of</strong> <strong>the</strong> respondents would<br />
stay for between 2 <strong>and</strong> 5 nights. 25% were day visitors. See table<br />
below.
109<br />
The overall average duration <strong>of</strong> stay <strong>of</strong> Domestic Tourists works<br />
out to 1 ½ days night.<br />
Table 9: Mode <strong>of</strong> travel by Domestic Tourists<br />
Mode <strong>of</strong> travel % age <strong>of</strong> Respondents<br />
Personal car 23<br />
Hired Vehicle 10<br />
Bus 66<br />
Tra<strong>in</strong> 1<br />
Almost 2/3 rd <strong>of</strong> <strong>the</strong> domestic tourists to Puducherry had used<br />
bus transport to visit <strong>the</strong> place. Almost 1/4 th used <strong>the</strong>ir personal car.<br />
Table10: Tourist attractions visited by Domestic tourists <strong>in</strong><br />
Puducherry<br />
Places to be<br />
visited/visited<br />
% age <strong>of</strong><br />
Respondents<br />
Promenade 85<br />
Auroville 85<br />
Ashram 85<br />
Chunambar 70<br />
Museum 38<br />
Kalapet Beach 6<br />
Botanical Garden 9<br />
V<strong>in</strong>ayaka Temple 8<br />
O<strong>the</strong>r Places 1<br />
Promenade, Aurb<strong>in</strong>do Ashram <strong>and</strong> Auroville were <strong>the</strong> favourites.<br />
Chunambar was ano<strong>the</strong>r preferred place visit which was reported by<br />
70% <strong>of</strong> <strong>the</strong> respondents. Less than 50% <strong>of</strong> <strong>the</strong> domestic tourists have<br />
visited / planned to visit <strong>the</strong> beach areas <strong>and</strong> ousteri Lake.
110<br />
Preference for various tourist attractions at Puduherry Domestic Tourists<br />
% age <strong>of</strong> Respondents<br />
90<br />
80<br />
70<br />
60<br />
50<br />
40<br />
30<br />
20<br />
10<br />
0<br />
Promenade<br />
Auroville<br />
Ashram<br />
Chunambar<br />
Museum<br />
Kalapet Beach<br />
Botanical Garden<br />
V<strong>in</strong>ayaka Temple<br />
O<strong>the</strong>r Places<br />
Promenade<br />
Auroville<br />
Ashram<br />
Chunambar<br />
Museum<br />
Kalapet Beach<br />
Botanical Garden<br />
V<strong>in</strong>ayaka Temple<br />
O<strong>the</strong>r Places<br />
Table 11: General Feedback <strong>of</strong> Domestic Tourists<br />
% age <strong>of</strong> Respondents<br />
Factor<br />
Good<br />
Averag<br />
No<br />
Poor<br />
e<br />
op<strong>in</strong>ion<br />
Availability /quality <strong>of</strong><br />
41 25 2 32<br />
accommodation<br />
Transportation availability 38 40 7 15<br />
Quality <strong>of</strong> local arts <strong>and</strong> crafts 33 27 4 36<br />
Availability <strong>of</strong> wayside facilities 28 41 14 17<br />
<strong>and</strong> public conveniences<br />
Availability <strong>of</strong> shopp<strong>in</strong>g areas<br />
<strong>and</strong> avenues for Recreation <strong>in</strong><br />
<strong>and</strong> around <strong>the</strong> region<br />
31 34 6 30<br />
i. Comment<strong>in</strong>g on <strong>the</strong> availability <strong>and</strong> quality <strong>of</strong> accommodation, about<br />
40% respondents felt <strong>the</strong> accommodation /its availability was good<br />
25% felt it was average. But as high as 32% did not comment on this<br />
aspect.<br />
ii. On transportation availability too, about 30% respondents felt it was<br />
ei<strong>the</strong>r average or good. The lack <strong>of</strong> transportation facilities did not<br />
come out very prom<strong>in</strong>ently s<strong>in</strong>ce most <strong>of</strong> <strong>the</strong> tourists restricted <strong>the</strong>ir.
111<br />
It<strong>in</strong>ery to promenade, museum <strong>and</strong> Ashram – all with<strong>in</strong> walk<strong>in</strong>g<br />
distance. For-<strong>of</strong>f tourist facilities like Arikanmedu, Chunambar,<br />
Bahur <strong>and</strong> Ousteri Lake were seldom visited by tourists.<br />
iii. With respect to quality <strong>of</strong> local arts <strong>and</strong> crafts, about 60% <strong>of</strong> <strong>the</strong><br />
respondents were satisfied – hav<strong>in</strong>g rated than as good or average,<br />
but here aga<strong>in</strong>, more than 1/3 rd <strong>of</strong> <strong>the</strong> respondents did not give <strong>the</strong>ir<br />
op<strong>in</strong>ion. One view which came out prom<strong>in</strong>ently was that all local arts<br />
<strong>and</strong> crafts were synonymous with “Ashram” <strong>and</strong> not as such with<br />
Puducherry.<br />
iv. Wayside facilities <strong>and</strong> public conveniences were considered to be<br />
average by more than 40% <strong>of</strong> <strong>the</strong> respondents. More than 25%<br />
however, felt that <strong>the</strong>y were good. But about 14% felt <strong>the</strong>y were poor.<br />
v. On shopp<strong>in</strong>g <strong>and</strong> recreation facilities <strong>and</strong> <strong>the</strong>ir availability, 2/3 rd <strong>of</strong><br />
<strong>the</strong> respondents were satisfied <strong>and</strong> as high as 30% aga<strong>in</strong> had no<br />
op<strong>in</strong>ion.<br />
Table 12: Feedback on specific tourist attractions - Promenade<br />
Factor Good Average Poor<br />
No<br />
Op<strong>in</strong>ion<br />
s<br />
Perception <strong>of</strong> asset value 37 13 2 1<br />
Quality <strong>of</strong> ma<strong>in</strong>tenance 33 15 4 -<br />
Ambience <strong>and</strong> sett<strong>in</strong>g 30 21 3 -<br />
Ambience <strong>of</strong> tourist facilities <strong>and</strong><br />
services<br />
i) Park<strong>in</strong>g 17 15 3 18<br />
ii) Public convenience <strong>and</strong> facilities. 7 23 9 14<br />
iii) Rest /relaxation <strong>and</strong> 15 22 12 4S<br />
refreshment<br />
On perception <strong>of</strong> asset value <strong>and</strong> quality <strong>of</strong> ma<strong>in</strong>tenance, a large<br />
proportion <strong>of</strong> respondents rated it good but on ambience, park<strong>in</strong>g<br />
facilities, public convenience <strong>and</strong> relaxation /refreshment options,<br />
many tourists felt that <strong>the</strong> facilities were generally average or poor.
112<br />
Evaluation <strong>of</strong> "Promenade" by Domestic Tourists<br />
% age <strong>of</strong> Respondents<br />
100%<br />
90%<br />
80%<br />
70%<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
0%<br />
Availability<br />
/quality <strong>of</strong><br />
accommodation<br />
Transportation<br />
availability<br />
Quality <strong>of</strong> local<br />
arts <strong>and</strong> crafts<br />
Evaluation <strong>of</strong> criteria<br />
Availability <strong>of</strong> Availability <strong>of</strong><br />
wayside facilities shopp<strong>in</strong>g areas<br />
<strong>and</strong> public <strong>and</strong> avenues for<br />
conveniences Recreation <strong>in</strong><br />
<strong>and</strong> around <strong>the</strong><br />
region<br />
No op<strong>in</strong>ion<br />
Poor<br />
Average<br />
Good<br />
Table 13: Feedback on specific tourist attractions Boat Club-<br />
Chunnambar (Paradise Beach)<br />
% age <strong>of</strong> Respondents<br />
Factor<br />
Good<br />
Averag<br />
e<br />
Poor No op<strong>in</strong>ion<br />
Perception <strong>of</strong> asset value 65 35 0 0<br />
Quality <strong>of</strong> ma<strong>in</strong>tenance 58 42 0 0<br />
Ambience <strong>and</strong> sett<strong>in</strong>g 56 44 0 0<br />
Ambience <strong>of</strong> tourist facilities<br />
<strong>and</strong> services<br />
i) Park<strong>in</strong>g 35 27 11 27<br />
ii) Public convenience <strong>and</strong><br />
facilities.<br />
iii) Rest /relaxation <strong>and</strong><br />
refreshment<br />
35 40 13 13<br />
34 44 11 11<br />
PTDC Boat club <strong>and</strong> Restaurant at Chunambar at Chunnambar<br />
ousteri lake, <strong>the</strong> response was generally a mixture <strong>of</strong> good or average<br />
for almost all <strong>the</strong> factors. However, here aga<strong>in</strong>, <strong>the</strong> responses were
113<br />
more skewed towards “average” for tourist facilities like Park<strong>in</strong>g,<br />
Public conveniences <strong>and</strong> relaxation /refreshments etc.<br />
Perception <strong>of</strong> Chunambar As a Tourist Asset (Indian Tourist)<br />
40%<br />
37%<br />
35%<br />
30%<br />
33%<br />
30%<br />
%age <strong>of</strong> Tourists<br />
25%<br />
20%<br />
15%<br />
10%<br />
5%<br />
0%<br />
13%<br />
2%<br />
1%<br />
Perception <strong>of</strong><br />
asset value<br />
15%<br />
4%<br />
Quality <strong>of</strong><br />
ma<strong>in</strong>tenance<br />
21%<br />
0 0<br />
18%<br />
17%<br />
15%<br />
3% 3%<br />
Ambience <strong>and</strong><br />
sett<strong>in</strong>g<br />
Park<strong>in</strong>g<br />
7%<br />
23%<br />
9%<br />
14%<br />
Public<br />
convenience<br />
<strong>and</strong> facilities.<br />
15%<br />
22%<br />
12%<br />
4%<br />
Rest<br />
/relaxation <strong>and</strong><br />
refreshment<br />
Good<br />
Average<br />
Poor<br />
No Op<strong>in</strong>ions<br />
Evaluation Criteria<br />
Table 14: Feedback on specific tourist attractions – Ousteri Lake<br />
% age <strong>of</strong> Respondents<br />
Factor Good Average Poor No op<strong>in</strong>ion<br />
Perception <strong>of</strong> asset value 58 42 0 0<br />
Quality <strong>of</strong> ma<strong>in</strong>tenance 62 31 8 0<br />
Ambience <strong>and</strong> sett<strong>in</strong>g 27 69 4 0<br />
Ambience <strong>of</strong> tourist facilities<br />
<strong>and</strong> services<br />
i) Park<strong>in</strong>g 8 4 4 85<br />
ii) Public convenience <strong>and</strong> 0 12 12 77<br />
facilities.<br />
iii) Rest /relaxation <strong>and</strong> 4 19 8 69<br />
refreshment<br />
Most <strong>of</strong> <strong>the</strong> Indian Tourists were not very much satisfied with <strong>the</strong><br />
“Ousteri Lake” <strong>the</strong> general feel<strong>in</strong>g was that <strong>the</strong>re was much scope for<br />
improvement <strong>of</strong> facilities. Most tourists felt though <strong>the</strong> “Ousteri Lake”<br />
was an important tourist attraction its ambience <strong>and</strong> sett<strong>in</strong>g needs to
114<br />
be improved well tra<strong>in</strong>ed Swimmers, Boat drivers, Tour Guides need<br />
to be provided who can expla<strong>in</strong> <strong>the</strong> importance <strong>and</strong> specialities <strong>of</strong> <strong>the</strong><br />
Ousteri Lake. There should be better provision<strong>in</strong>g <strong>of</strong> Public<br />
Conveniences” <strong>and</strong> Refreshment facilities.<br />
Domestic tourist’s response on proposed tourist attraction at<br />
Puducherry.<br />
i. A large percentage <strong>of</strong> respondents (more than 60%) felt that<br />
Puducherry should certa<strong>in</strong>ly have an ‘<strong>Eco</strong>-<strong>Tourism</strong>’ as <strong>the</strong>y<br />
<strong>in</strong>dicated that <strong>the</strong>y are certa<strong>in</strong> to visit, if <strong>the</strong>re was one. Only<br />
a mere 15% had <strong>in</strong>dicated that <strong>the</strong>y may not visit nor had no<br />
op<strong>in</strong>ion.<br />
ii. More than 50% respondents felt that <strong>the</strong>y are certa<strong>in</strong> to visit<br />
a float<strong>in</strong>g Restaurants/House Boats if <strong>the</strong>re was one but<br />
20% <strong>in</strong>dicated that <strong>the</strong>y may not visit. However, most<br />
respondents were <strong>of</strong> <strong>the</strong> op<strong>in</strong>ion that a would not constitute<br />
a key attraction or a “must visit” is <strong>the</strong>ir it<strong>in</strong>erary.<br />
iii. Amusement Park, Water Sports or under water world<br />
received very high responses where almost 80% respondents<br />
expressed <strong>the</strong>ir certa<strong>in</strong>ty to visit such Amusement /Water<br />
Parks.<br />
iv. Respondents were mixed for a S<strong>and</strong>y Beach. Most<br />
respondents were not aware <strong>of</strong> <strong>the</strong> Concept <strong>in</strong> <strong>the</strong> first<br />
<strong>in</strong>stance. However on expla<strong>in</strong><strong>in</strong>g <strong>the</strong> facility most<br />
respondents (More than 60%) desired that <strong>the</strong> facility be<br />
located centrally so that <strong>the</strong>y may visit it dur<strong>in</strong>g even<strong>in</strong>g<br />
hours.
115<br />
Table15: Domestic tourist’s response on proposed tourist<br />
attraction at Puducherry<br />
% age <strong>of</strong> Respondents<br />
Proposed Attraction<br />
Certa<strong>in</strong>l<br />
May Not No<br />
Maybe<br />
y<br />
visit Op<strong>in</strong>ion<br />
Beach <strong>Tourism</strong> 61 25 7 7<br />
Boat<strong>in</strong>g Restaurants 51 21 20 8<br />
Amusement/Water 76 13 10 1<br />
Park<br />
Water Sports 77 16 6 1<br />
Underwater World 75 15 6 4<br />
Arikamedu 12 10 27 51<br />
Family enterta<strong>in</strong>ment 46 18 16 20<br />
Centre<br />
Action Value <strong>of</strong> Proposed Facilities (Indian Tourists)<br />
90<br />
80<br />
% age <strong>of</strong> Respondents<br />
70<br />
60<br />
50<br />
40<br />
30<br />
20<br />
10<br />
0<br />
Arts & Crafts<br />
Village<br />
Planetarium<br />
Amusement/Water<br />
Park<br />
Aqua World<br />
Underwater World<br />
Arikamedu<br />
Family<br />
enterta<strong>in</strong>ment<br />
Centre<br />
Certa<strong>in</strong>ly<br />
Maybe<br />
May Not visit<br />
No Op<strong>in</strong>ion<br />
Proposed Tourist Attraction<br />
Some <strong>of</strong> <strong>the</strong> suggestion received from <strong>the</strong> Domestic tourist visit<strong>in</strong>g<br />
Puducherry was Improvement <strong>in</strong> tourism <strong>in</strong>formation facilities. A<br />
Tourist Reception Centre /Tourist Information Centre TIC TRC need to<br />
be set up at <strong>the</strong> Ma<strong>in</strong> bus st<strong>and</strong> <strong>and</strong> at Promenade. Besides this<br />
tourist <strong>in</strong>formation brochures should be made available to all <strong>the</strong><br />
tourist spot <strong>in</strong> Puducherry.<br />
Good <strong>and</strong> multi cuis<strong>in</strong>e restaurant facilities with h<strong>and</strong>icrafts<br />
Showroom
116<br />
Development <strong>of</strong> beach facilities <strong>in</strong>clud<strong>in</strong>g provid<strong>in</strong>g shade areas<br />
<strong>and</strong> snack counters on <strong>the</strong> Beach/Ousteri /Bahour/Paradise<br />
beach etc.,<br />
Development <strong>of</strong> products/events which would enhance <strong>the</strong><br />
French Connection <strong>of</strong> Puducherry to be alive <strong>in</strong> all <strong>the</strong> seasons<br />
throughout <strong>the</strong> year.<br />
More recreation <strong>and</strong> enterta<strong>in</strong>ment facilities – Popular<br />
suggestions were (a) Indoor games facility (b) Amusement games<br />
(c) Folk dances &Theatre complex (d) Arts <strong>and</strong> crafts centre –<br />
Someth<strong>in</strong>g on <strong>the</strong> l<strong>in</strong>es <strong>of</strong> “<strong>Eco</strong>-<strong>Tourism</strong> Village <strong>in</strong> Kerala”.<br />
Regulated tariff for taxis <strong>and</strong> autos <strong>and</strong> <strong>in</strong>troduction <strong>of</strong> po<strong>in</strong>t to<br />
po<strong>in</strong>t m<strong>in</strong>i bus service/ Motor Bikes etc.,<br />
More public conveniences – especially on <strong>the</strong> Promenade,<br />
Jawaharlal Nehru /Mission Street <strong>and</strong> crowded tourists spots.<br />
Availability <strong>of</strong> more bil<strong>in</strong>gual <strong>and</strong> multil<strong>in</strong>gual tourist guides to<br />
expla<strong>in</strong> about Puducherry.<br />
Improvement <strong>of</strong> tourist recreation facilities at Chunnambar <strong>and</strong><br />
<strong>in</strong>troduction <strong>of</strong> Water /Sea sports.<br />
Provision <strong>of</strong> better seat<strong>in</strong>g benches fac<strong>in</strong>g <strong>the</strong> Sea on Promenade<br />
<strong>and</strong> Take away snacks counter at Promenade.<br />
Exhibitions /Fairs throughout <strong>the</strong> year <strong>in</strong> opposite to G<strong>and</strong>hi<br />
Tidal at Beach.<br />
More Children’s Theme Park <strong>in</strong>side <strong>the</strong> Bharathi/Botanical<br />
Garden.<br />
Music Festivals ( French/English/Classical etc.,) throughout <strong>the</strong><br />
Year.<br />
Plac<strong>in</strong>g one or more H<strong>and</strong>icrafts Stalls <strong>in</strong> all <strong>the</strong> tourist spots <strong>in</strong><br />
Puducherry to avoid tourist’s difficulty <strong>in</strong> Puducherry shopp<strong>in</strong>g.
117<br />
RESULTS OF PRIMARY SURVEY OF FOREIGN TOURISTS AT<br />
PUDUCHERRY<br />
Table 16: Foreign Tourists- Place <strong>of</strong> Orig<strong>in</strong><br />
Place <strong>of</strong> orig<strong>in</strong> % Age or respondents<br />
Sweden 3<br />
U.K. 10<br />
France 43<br />
Irel<strong>and</strong> 3<br />
USA 10<br />
Germany 10<br />
Malaysia 3<br />
Japan 3<br />
Sri Lanka 3<br />
Australia 3<br />
Kenya 3<br />
Ug<strong>and</strong>a 3<br />
About 45% <strong>of</strong> <strong>the</strong> foreign tourists <strong>in</strong>terviewed were French<br />
nationals. Residents <strong>of</strong> U.K., Germany <strong>and</strong> US accounted for 10%<br />
each <strong>and</strong> Europe comprised <strong>of</strong> as high as 7% <strong>of</strong> <strong>the</strong> respondents.<br />
About 10% <strong>of</strong> <strong>the</strong> foreign tourists reported Asia <strong>the</strong>ir country <strong>of</strong><br />
orig<strong>in</strong>.<br />
Table 17: Foreign Tourist’s Previous Dest<strong>in</strong>ation<br />
Previous Dest<strong>in</strong>ation % age <strong>of</strong> respondents<br />
Chennai 57<br />
Madurai 10<br />
Nagore 3<br />
Mahabalipuram 7<br />
Kanyakumar 10<br />
Trichy 10<br />
Bangalore 3
118<br />
About 60% <strong>of</strong> <strong>the</strong> foreign tourists <strong>in</strong>terviewed had Chennai as<br />
<strong>the</strong>ir previous dest<strong>in</strong>ation i.e. <strong>the</strong>y had come to Puducherry via<br />
Chennai. Table <strong>in</strong>dicates complete dom<strong>in</strong>ation <strong>of</strong> sou<strong>the</strong>rn centres<br />
(with Tamilnadu account<strong>in</strong>g for 97%) as <strong>the</strong> previous dest<strong>in</strong>ations<br />
po<strong>in</strong>ts.<br />
Previous Dest<strong>in</strong>ation <strong>of</strong> Foreign Tourists<br />
Kanyakumar<br />
10%<br />
Mahabalipuram<br />
7%<br />
Nagore<br />
3%<br />
Madurai<br />
10%<br />
Bangalore<br />
3%<br />
Trichy<br />
10%<br />
Chennai<br />
57%<br />
Chennai<br />
Madurai<br />
Nagore<br />
Mahabalipuram<br />
Kanyakumar<br />
Trichy<br />
Bangalore<br />
Table 18: Foreign Tourists - Onward dest<strong>in</strong>ation<br />
Previous Dest<strong>in</strong>ation<br />
% age <strong>of</strong> respondents<br />
Chennai 24<br />
Madurai 10<br />
Bhubaneswar 4<br />
Mahabalipuram 7<br />
Kanyakumari 10<br />
Trichy 5<br />
Bangalore 5<br />
Mumbai 5<br />
Himachal Pradesh 4<br />
Sri Lanka 4<br />
Chidambaram 18<br />
Rameswaram 1<br />
Goa 1<br />
Return<strong>in</strong>g back to Chennai or visit<strong>in</strong>g o<strong>the</strong>r sou<strong>the</strong>rn centres like<br />
Trichy, Kanyakumar etc. was <strong>the</strong> most likely next dest<strong>in</strong>ation.
119<br />
Next dest<strong>in</strong>ation <strong>of</strong> Foreign tourists<br />
Chidambaram<br />
19%<br />
Sri Lanka<br />
4%<br />
Himachal Pradesh<br />
4%<br />
Mumbai<br />
5%<br />
Bangalore<br />
5%<br />
Trichy<br />
5%<br />
Rameswaram<br />
1%<br />
Goa<br />
1%<br />
Kanyakumari<br />
10%<br />
Chennai<br />
25%<br />
Madurai<br />
10%<br />
Bhubaneswar<br />
4%<br />
Mahabalipuram<br />
7%<br />
Chennai<br />
Madurai<br />
Bhubaneswar<br />
Mahabalipuram<br />
Kanyakumari<br />
Trichy<br />
Bangalore<br />
Mumbai<br />
Himachal Pradesh<br />
Sri Lanka<br />
Chidambaram<br />
Rameswaram<br />
Goa<br />
Table 19: Pr<strong>of</strong>essional Background <strong>of</strong> Foreign Tourists<br />
Background<br />
% age <strong>of</strong><br />
Respondents<br />
Pr<strong>of</strong>essional 19<br />
Bus<strong>in</strong>ess 20<br />
Service 60<br />
O<strong>the</strong>rs 1<br />
Pr<strong>of</strong>essional background <strong>of</strong> foreign tourists presents a cross section.<br />
With 60% hold<strong>in</strong>g jobs, 20% <strong>in</strong> bus<strong>in</strong>ess, little less than 20%<br />
pr<strong>of</strong>essional’s artists.<br />
Frequency <strong>of</strong> visit<br />
4 out <strong>of</strong> 5 foreign tourists <strong>in</strong>terviewed at Puducherry were first<br />
time visitors with 14% hav<strong>in</strong>g visited Puducherry at least once or<br />
twice before. Only 6% <strong>of</strong> <strong>the</strong> Tourists <strong>in</strong>terviewed had visited<br />
Puducherry more than two times before this visit. These visitors were
120<br />
primarily attracted to Puducherry on account <strong>of</strong> Ashram / beaches<br />
<strong>and</strong> French Culture.<br />
Table 20: Frequency <strong>of</strong> Foreign Visit<br />
Frequency <strong>of</strong> visit No. <strong>of</strong> respondents<br />
First time 80<br />
Once/Twice Before 14<br />
More than Two times<br />
6<br />
Before<br />
Ma<strong>in</strong> purpose <strong>of</strong> visit<br />
Almost 60% <strong>of</strong> <strong>the</strong> respondents <strong>in</strong>dicated pleasure / holiday as<br />
<strong>the</strong>ir pr<strong>in</strong>cipal reason for visit<strong>in</strong>g Puducherry. 35% <strong>of</strong> <strong>the</strong> tourists<br />
<strong>in</strong>dicated that visit<strong>in</strong>g Ashram /Auroville / Beaches was <strong>the</strong>ir ma<strong>in</strong><br />
purpose <strong>of</strong> visit. The results present a startl<strong>in</strong>g fact <strong>and</strong> challenge <strong>the</strong><br />
misconception that ‘Ashram /Auroville’ are <strong>the</strong> only motivators <strong>of</strong> visit<br />
to <strong>the</strong> region. This means that for most <strong>of</strong> <strong>the</strong> foreign tourists a visit<br />
to Puducherry is part <strong>of</strong> an extended leisure it<strong>in</strong>erary <strong>of</strong> <strong>the</strong> sou<strong>the</strong>rn<br />
region though “Ashram /Auroville” are important tourist’s attractions.<br />
However, a significant proportion (almost 1/3 rd ) <strong>of</strong> foreign tourists was<br />
<strong>in</strong> Puducherry primarily on account <strong>of</strong> Ashram/Auroville”.<br />
Duration <strong>of</strong> stay <strong>of</strong> Foreign Tourist<br />
While about 1/5 th <strong>of</strong> foreign tourist stayed for just one night,<br />
more than a third <strong>of</strong> <strong>the</strong> foreign tourists stayed /<strong>in</strong>dicated to stay at<br />
Puducherry for between 23 nights. About 1/6 th <strong>of</strong> <strong>the</strong> foreigners<br />
<strong>in</strong>terviewed planned to stay for 4 to 5 nights, while ano<strong>the</strong>r 1/10 th <strong>of</strong><br />
<strong>the</strong> foreigners <strong>in</strong>tended to stay for more than 5 nights.
121<br />
Table 21: Duration <strong>of</strong> stay <strong>of</strong> Foreign Tourist.<br />
Duration <strong>of</strong> stay No. <strong>of</strong> Respondents % age <strong>of</strong> Respondents<br />
Day visit 18 17<br />
1 night 20 19<br />
2-3 nights 40 37<br />
4-5 nights 18 17<br />
6-7 nights 10 9<br />
8-9 nights - -<br />
10-11 nights - -<br />
12-13 nights - -<br />
2-3 weeks - -<br />
3-4 weeks 2 1<br />
1 month <strong>and</strong><br />
- -<br />
above<br />
Mode <strong>of</strong> travel<br />
30% <strong>of</strong> <strong>the</strong> foreign tourists had used a car or a taxi to visit<br />
Puducherry. Rest <strong>of</strong> <strong>the</strong> 70% used a Hired coach /Van or a Bus.<br />
Table 22: Places <strong>of</strong> foreign tourists <strong>in</strong>terests visited /<strong>in</strong>tend<strong>in</strong>g to<br />
visit at Puducherry.<br />
Places<br />
% age <strong>of</strong> Respondents<br />
Promenade 90<br />
Auroville 90<br />
Ashram 90<br />
Chunnambar 25<br />
Museum 70<br />
Kalapet Beach 12<br />
Botanical Garden 28<br />
Memorials & Statues 10<br />
Churches 20
122<br />
Promenade, Ashram <strong>and</strong> Auroville have been <strong>in</strong>dicated as<br />
preferred places <strong>of</strong> <strong>in</strong>terest which <strong>the</strong>y had or would visit, by about<br />
90% <strong>of</strong> <strong>the</strong> foreign tourists. Almost 70% <strong>in</strong>dicated that <strong>the</strong>y had<br />
visited /would visit <strong>the</strong> museum as well. Only 25% <strong>in</strong>dicated that<br />
<strong>the</strong>y had or would consider visit<strong>in</strong>g Chunambar boat club. Only 12%<br />
were likely to visit <strong>the</strong> beach (This was because s<strong>in</strong>ce a majority <strong>of</strong> <strong>the</strong><br />
foreigners had ei<strong>the</strong>r arrived via Chennai or <strong>in</strong>tended to proceed <strong>in</strong><br />
that direction, <strong>the</strong>y would have stopped / proposed to enjoy <strong>the</strong> beach<br />
facilities at Mahabalipuram enroute.)<br />
Table 23: Expenditure Patterns <strong>and</strong> Per Person/day Budget <strong>of</strong><br />
Foreign tourists:-<br />
Budget (<strong>in</strong> Rs.)<br />
No. <strong>of</strong> Respondents<br />
% age <strong>of</strong> Respondents<br />
(rounded <strong>of</strong>f)<br />
0-100 3 3<br />
101-200 10 9<br />
201-300 14 13<br />
301-400 22 20<br />
401-500 30 28<br />
501-600 3 3<br />
601-700 4 4<br />
701-800 7 6<br />
801-900 4 4<br />
901-1000 6 6<br />
1000+ 5 4<br />
Almost half <strong>the</strong> Foreign tourists <strong>in</strong>terviewed were <strong>in</strong> <strong>the</strong> per<br />
person per day expenditure range <strong>of</strong> Rs. 300 – Rs. 500. This means<br />
that a Foreigner who visits Puducherry <strong>in</strong> family or group size <strong>of</strong> 4<br />
persons is likely to spend between 1200 – 2000 Rs per day. The<br />
overall expenditure pattern <strong>of</strong> foreign tourists appears to be<br />
marg<strong>in</strong>ally on <strong>the</strong> lower side because <strong>of</strong> (a) availability <strong>of</strong> reasonably
123<br />
priced accommodation units (b) Not many avenues to spend on<br />
Enterta<strong>in</strong>ment, Transportation or Shopp<strong>in</strong>g. The Overall average<br />
budget /expenditure per person per day works out to Rs.450/-.<br />
Table 24: Back –up <strong>of</strong> Spend<strong>in</strong>g Patterns <strong>of</strong> Foreign Tourists:-<br />
Accommodation <strong>and</strong> Food expenses account for roughly half <strong>of</strong><br />
<strong>the</strong> total expenditure <strong>of</strong> foreign tourists. Shopp<strong>in</strong>g accounts for only<br />
15 – 20% primarily because <strong>of</strong> limited shopp<strong>in</strong>g facilities /speciality<br />
h<strong>and</strong>icrafts. As expected foreign tourists only spend a m<strong>in</strong>iscule 3-5%<br />
<strong>of</strong> <strong>the</strong>ir budget on transportation with<strong>in</strong> Puducherry.<br />
% age <strong>of</strong> total<br />
Expenditure Head<br />
Expenditure<br />
Board<strong>in</strong>g & Lodg<strong>in</strong>g 40-55<br />
Transportation 3-5<br />
Shopp<strong>in</strong>g 15-20<br />
O<strong>the</strong>r Misc. Expenditure 15-20<br />
Table 25: Feedback on tourist facilities by Foreign Tourists<br />
% age <strong>of</strong> Respondents<br />
Factor Good Average Poor No.<br />
Op<strong>in</strong>ion<br />
Availability/quality <strong>of</strong><br />
accommodation<br />
70 23 0 7<br />
Transportation availability 17 63 7 13<br />
Quality <strong>of</strong> local arts <strong>and</strong> crafts 60 27 3 10<br />
Availability <strong>of</strong> wayside<br />
facilities <strong>and</strong> public<br />
10 31 17 41<br />
conveniences<br />
Availability <strong>of</strong> shopp<strong>in</strong>g areas<br />
<strong>and</strong> avenues for recreation <strong>in</strong><br />
<strong>and</strong> around <strong>the</strong> region<br />
34 45 0 21
124<br />
i. On accommodation availability <strong>and</strong> quality, 70% foreign<br />
ii.<br />
iii.<br />
iv.<br />
tourists reacted favourable <strong>and</strong> more than 90% <strong>of</strong> <strong>the</strong>m were<br />
satisfied.<br />
Therefore it can be <strong>in</strong>ferred that exist<strong>in</strong>g<br />
accommodation scenario at Puducherry is quite satisfactory<br />
vis-à-vis <strong>the</strong> tourists traffic levels <strong>and</strong> expectations.<br />
Regard<strong>in</strong>g transportation availability, <strong>the</strong> reaction was<br />
clearly negative with about 70% respondent’s f<strong>in</strong>d<strong>in</strong>gs <strong>the</strong>m<br />
average or poor. This is <strong>in</strong> stark contrast to <strong>the</strong> response <strong>of</strong><br />
<strong>the</strong> domestic tourists on <strong>the</strong> issue. Therefore, it is desirable<br />
Auto/taxi fares, cycles can also be made available on rent<br />
be<strong>in</strong>g a convenient <strong>and</strong> o<strong>the</strong>rwise environment friendly mode<br />
<strong>of</strong> transport <strong>and</strong> limited distances required to be traversed.<br />
Quality <strong>and</strong> range <strong>of</strong> local Arts <strong>and</strong> Crafts were satisfactory<br />
however most <strong>of</strong> <strong>the</strong> Foreigners viewed arts <strong>and</strong> crafts <strong>of</strong><br />
Puducherry synonymous with Ashram/French Culture.<br />
On availability <strong>of</strong> wayside facilities <strong>and</strong> public conveniences,<br />
<strong>the</strong> reaction was not satisfactory. Only 10% rated <strong>the</strong>m as<br />
good while 60% rated <strong>the</strong>m ei<strong>the</strong>r as poor or had no op<strong>in</strong>ion<br />
on <strong>the</strong> issue.<br />
v. Availability <strong>of</strong> shopp<strong>in</strong>g areas <strong>and</strong> avenues <strong>of</strong> recreation<br />
generated a mixed reaction with a little over 30% f<strong>in</strong>d<strong>in</strong>gs<br />
<strong>the</strong>m good but over 40% f<strong>in</strong>d<strong>in</strong>g <strong>the</strong>m average or poor.<br />
Table 26: Feedback on specific tourist’s assets: Promenade<br />
% age <strong>of</strong> Respondents<br />
Factors Good Average Poor No Op<strong>in</strong>ion<br />
Perception <strong>of</strong> asset<br />
value<br />
93.75 6.25 0 0<br />
Quality <strong>of</strong> ma<strong>in</strong>tenance 62.5 31.25 6.25 0<br />
Ambience <strong>and</strong> sett<strong>in</strong>g 87.5 12.5 0 0<br />
Park<strong>in</strong>g 18.75 6.25 0 0<br />
Public conveniences<br />
& facilities<br />
Rest/relaxation<br />
& refreshment<br />
0 25 6.25 68.75<br />
6.25 81.25 6.25 6.25
125<br />
While <strong>the</strong> quality <strong>of</strong> assets, ma<strong>in</strong>tenance, <strong>and</strong> ambience were<br />
found good by a large portion <strong>of</strong> respondents, reaction on park<strong>in</strong>g<br />
facilities, public conveniences <strong>and</strong> option <strong>of</strong> rest / relaxation<br />
/refreshment were not satisfactory.<br />
Museum<br />
There were mixed reaction to <strong>the</strong> Museum as a tourist asset.<br />
While perception <strong>of</strong> asset value was generally favourable, quality <strong>of</strong><br />
ma<strong>in</strong>tenance was not considered satisfactory at all. This is <strong>in</strong> stark<br />
contrast to <strong>the</strong> response expressed by <strong>the</strong> Domestic Tourists on<br />
ma<strong>in</strong>tenance <strong>of</strong> Museum facilities. The response clearly <strong>in</strong>dicates that<br />
foreign tourists generally take a deeper <strong>in</strong>terest <strong>in</strong> articles displayed <strong>in</strong><br />
<strong>the</strong> Museum <strong>and</strong> expect impeccable ma<strong>in</strong>tenance <strong>of</strong> precious<br />
collections displayed. No op<strong>in</strong>ions were expressed on allied tourist<br />
facilities <strong>and</strong> services.<br />
Chunambar – Paradise Beach.<br />
As very few valid responses were obta<strong>in</strong>ed, mean<strong>in</strong>gful<br />
conclusions cannot be drawn about <strong>the</strong> feedback <strong>of</strong> foreign tourists on<br />
Chunnambar boat house. Out <strong>of</strong> <strong>the</strong> foreigners who responded, most<br />
<strong>of</strong> <strong>the</strong>m expressed disappo<strong>in</strong>tment with <strong>the</strong> boat<strong>in</strong>g facilities available<br />
at Chunnambar.<br />
Ashram<br />
Of <strong>the</strong> tourists who commented on <strong>the</strong> asset value <strong>of</strong> Ashram,<br />
majority rated it as extremely satisfactory with respect to quality <strong>of</strong><br />
ma<strong>in</strong>tenance <strong>and</strong> ambience. However not many views were available<br />
on <strong>the</strong> allied facilities.<br />
Auroville<br />
Recreation to <strong>the</strong> tourist assets were not available <strong>in</strong> significant<br />
number
126<br />
Table 27: Recreation <strong>of</strong> Foreign tourists on <strong>the</strong> proposed tourist<br />
attractions at Puducherry.<br />
%age <strong>of</strong> Respondents<br />
Certa<strong>in</strong>l<br />
May Not No.<br />
Proposed Attraction<br />
Maybe<br />
y<br />
Visit Op<strong>in</strong>ion<br />
Beach <strong>Tourism</strong> 70 23 7 0<br />
Float<strong>in</strong>g Restaurants/House Boats 40 33 27 0<br />
Amusement/ Water Park 20 20 60 0<br />
Water Sports 27 37 37 0<br />
Underwater World 73 20 7 0<br />
Arikamedu 10 27 23 40<br />
Family enterta<strong>in</strong>ment Centre 20 30 47 3<br />
Proposals for an ‘Arts <strong>and</strong> crafts village” <strong>and</strong> an ‘Underwater<br />
World’ were met with very favourable responses. Lukewarm reactions<br />
were received for a Planetarium or an Aqua World. Not very<br />
encourag<strong>in</strong>g reactions were obta<strong>in</strong>ed for an Amusement/Water Park<br />
or a family enterta<strong>in</strong>ment centre.<br />
Suggestions received by foreign tourists on improvement <strong>of</strong> tourism<br />
facilities at Puducherry<br />
Enhanced French ambience / culture through creation <strong>of</strong> new<br />
tourism facilities.<br />
Big Shopp<strong>in</strong>g Mall to be centrally located with local H<strong>and</strong>icrafts.<br />
Provision <strong>of</strong> good Sunbath beach facilities at kalapet<br />
Pillaichavady,Ousteri,Bahour lake etc.,<br />
Better relaxation facilities on Promenade which <strong>in</strong>clude<br />
provision <strong>of</strong> Sea fac<strong>in</strong>g Benches with clean, hygienic food<br />
outlets.<br />
More speciality restaurants serv<strong>in</strong>g better cont<strong>in</strong>ental Cuis<strong>in</strong>e to<br />
serve foreign tourists<br />
More <strong>in</strong>formation brochures about tourist attractions <strong>in</strong> <strong>the</strong> UT<br />
<strong>of</strong> Puducherry <strong>and</strong> provision <strong>of</strong> a “Tourist Information Centre” at<br />
Promenade with qualified Pr<strong>of</strong>essional Tourists Guides.<br />
Better Public Conveniences at all tourist’s spots.
127<br />
Deep Sea cruis<strong>in</strong>g for sight<strong>in</strong>g <strong>of</strong> Dolph<strong>in</strong>s <strong>and</strong> if possible<br />
Dolph<strong>in</strong> rides to be provided for.<br />
More H<strong>and</strong>icrafts/Antiquities shops for sale <strong>of</strong> au<strong>the</strong>ntic<br />
Souvenirs.<br />
Market<strong>in</strong>g available Bi-Cycles/Motorbikes on rent for local<br />
transportation.<br />
More Sign Boards on roads to help <strong>the</strong> tourists.<br />
Accessible Dial on Assistance Phone Booth for Tourists to cater<br />
<strong>the</strong>ir needs.<br />
Pay<strong>in</strong>g Guest Accommodation Bed Breakfast Scheme.<br />
More “Tourist Police” to cater <strong>the</strong> needs <strong>of</strong> <strong>the</strong> Tourists.<br />
Survey <strong>of</strong> Travel Agents <strong>and</strong> Tour Operators at<br />
Puducherry<br />
This section conta<strong>in</strong>s <strong>the</strong> summarised f<strong>in</strong>d<strong>in</strong>gs <strong>of</strong> detailed<br />
<strong>in</strong>terviews conducted with 25 Travel Agents <strong>and</strong> Tour operators<br />
Puducherry. Interviews were conducted by senior consultant with <strong>the</strong><br />
help <strong>of</strong> semi-structured questionnaire.<br />
i. Among International tourists most popular nationalities <strong>of</strong><br />
tourists h<strong>and</strong>led by <strong>the</strong>m <strong>in</strong>dicated by <strong>the</strong> travel agents were<br />
French, British, Germans, Americans <strong>and</strong> Australians.<br />
ii.<br />
For domestic tourists, common places <strong>of</strong> orig<strong>in</strong> <strong>in</strong>dicated<br />
were South India, West Bengal, Maharashtra <strong>and</strong> Delhi.<br />
iii.<br />
Popular circuit which was sold by travel agents was<br />
Puducherry – Chidambaram – Trichy – Tanjore. Popular next<br />
dest<strong>in</strong>ation <strong>in</strong>dicated was Kerala.<br />
iv.<br />
Large proportion <strong>of</strong> Travel agents (66%) <strong>in</strong>dicated that <strong>the</strong>re<br />
is an <strong>in</strong>creas<strong>in</strong>g trend <strong>in</strong> <strong>the</strong> tourist flow to Puducherry over<br />
<strong>the</strong> last 5 years. Rest felt that it has been constant. This<br />
has been confirmed by <strong>the</strong> statistics available with <strong>the</strong>
128<br />
Department <strong>of</strong> <strong>Tourism</strong> accord<strong>in</strong>g to which foreign tourist<br />
arrivals had grown at more than 30% per annum over <strong>the</strong><br />
last 2 years.<br />
v. Places <strong>of</strong> <strong>in</strong>terest for foreign tourists are Ashram,<br />
Promenade, Auroville <strong>and</strong> Museum. Chunambar, Ousteri<br />
Lake <strong>and</strong> Ashram temples. Beaches are popular places for<br />
domestic tourists.<br />
vi.<br />
Average duration <strong>of</strong> stay <strong>in</strong>dicated for domestic tourists has<br />
been about 2 nights (3 days). For foreign tourists it has been<br />
<strong>in</strong>dicated as 4-6 days.<br />
vii.<br />
Puducherry has no def<strong>in</strong>ed tourists season marked by any<br />
event. While July, August, September, November, December<br />
<strong>and</strong> January are popular months for foreign tourists, March,<br />
April, May <strong>and</strong> December / January are popular months for<br />
domestic tourism.<br />
viii.<br />
Almost 90% <strong>of</strong> <strong>the</strong> tourists are h<strong>and</strong>led by Travel Agents visit<br />
Puducherry for holiday /pleasure.<br />
ix.<br />
Significant action areas suggested by travel agents for<br />
improvement <strong>of</strong> tourism to Puducherry are.<br />
A) Organis<strong>in</strong>g Water sports <strong>and</strong> promot<strong>in</strong>g Beach tourism.<br />
B) Sett<strong>in</strong>g up Theme <strong>and</strong> Recreational parks<br />
Specific suggestions by travel agents for promotion <strong>of</strong> tourism <strong>in</strong><br />
Puducherry<br />
Improvement <strong>of</strong> beaches <strong>and</strong> sett<strong>in</strong>g up beach facilities<br />
Conversion <strong>of</strong> French villas <strong>in</strong>to hostels/hotels.<br />
Sett<strong>in</strong>g up water sports facilities at Kalapet Beaches <strong>and</strong><br />
Chunambar/Ousteri lakebed.<br />
Increased accommodation <strong>in</strong> 3 star category hotels
129<br />
Organis<strong>in</strong>g dolph<strong>in</strong> rides <strong>and</strong> deep sea cruises.<br />
Sett<strong>in</strong>g up more house boats.<br />
SURVEY OF HOTELIERS AT PUDUCHERRY<br />
In order to obta<strong>in</strong> face to face reactions from <strong>the</strong> hoteliers <strong>of</strong><br />
Puducherry on <strong>the</strong> problem <strong>and</strong> prospects <strong>of</strong> tourism. Twenty lead<strong>in</strong>g<br />
hotels were contacted <strong>and</strong> <strong>in</strong>-depth <strong>in</strong>terviews were conducted with<br />
GMs/Directors/Owners <strong>of</strong> <strong>the</strong>se properties.<br />
Salient f<strong>in</strong>d<strong>in</strong>gs <strong>of</strong> <strong>the</strong>se <strong>in</strong>terviews are summarised below:-<br />
ii. Pleasure <strong>and</strong> holiday was reported by 5 hoteliers as <strong>the</strong><br />
pr<strong>in</strong>cipal purpose <strong>of</strong> tourists visit to Puducherry. O<strong>the</strong>r<br />
important purpose <strong>of</strong> visit as reported by hotels was<br />
Bus<strong>in</strong>ess/Conference. Interest<strong>in</strong>gly only 10 hoteliers<br />
<strong>in</strong>dicated that 10-15% <strong>of</strong> <strong>the</strong>ir guests visits Puducherry for<br />
Aurob<strong>in</strong>do Ashram/Auroville. It is obvious from <strong>the</strong> above<br />
that majority <strong>of</strong> hotel guests <strong>in</strong> Puducherry are pleasure or<br />
generally stay <strong>in</strong> <strong>the</strong> hotels. They prefer to stay <strong>in</strong> Ashram<br />
guest houses spread all across <strong>the</strong> city.<br />
iii. About 35% <strong>of</strong> <strong>the</strong> hotel guests <strong>in</strong> <strong>the</strong> 7 Hotels were reported<br />
to be foreign tourists.<br />
iv. Duration <strong>of</strong> stay for domestic tourists was <strong>in</strong>dicated as 1-2<br />
nights. For foreign tourists stay<strong>in</strong>g <strong>in</strong> hotels, duration <strong>of</strong> stay<br />
<strong>in</strong>dicated was 2-5 nights.<br />
v. Peak occupancy reported was between 70-120% <strong>and</strong><br />
occupancy dur<strong>in</strong>g <strong>the</strong> lean months was <strong>in</strong>dicated to be<br />
around 25-40% <strong>in</strong> general. Year round average occupancy <strong>of</strong><br />
star hotels <strong>in</strong> Puducherry can be estimated as 65-70%.<br />
vi. Most hoteliers felt that Puducherry was experienc<strong>in</strong>g a ris<strong>in</strong>g<br />
trend <strong>in</strong> tourist, flow, except for this year when Occupancies<br />
have been badly hit.
130<br />
Some <strong>of</strong> <strong>the</strong> suggestions received from hoteliers to improve <strong>the</strong><br />
tourism activity <strong>in</strong> Puducherry.<br />
i. Development <strong>of</strong> beaches Chunnabar-Paradise beach Ousteri,<br />
Bahour <strong>and</strong> beach activities<br />
ii. Sett<strong>in</strong>g up <strong>of</strong> amusement facilities <strong>in</strong>clud<strong>in</strong>g <strong>the</strong>me parks<br />
iii. French villas to be converted <strong>in</strong>to tourist products<br />
iv. Hold<strong>in</strong>g <strong>of</strong> popular French events like French carnivals, food<br />
festivals etc.<br />
v. Re<strong>in</strong>troduction <strong>of</strong> Dolph<strong>in</strong> rides <strong>and</strong> deep sea cruise<br />
vi. Improvement <strong>in</strong> transportation facilities for local <strong>and</strong> sight<br />
see<strong>in</strong>g purposes.<br />
vii. More new hotels have to be consumed.<br />
viii. Zero waste management system should be <strong>in</strong>troduced <strong>in</strong> all <strong>the</strong><br />
Hotels <strong>and</strong> Guest Houses <strong>in</strong> Puducherry.<br />
ix. Subsidy to Hotel Industries, More Public Private Partnerships.<br />
x. More Convention Centres with Multiple Bus<strong>in</strong>ess Centres etc.<br />
FINDINGS OF THE IN-DEPTH SPECIALISED INTERVIEWS WITH<br />
EXPERTS AND OPINION LEADERS<br />
To supplement <strong>the</strong> <strong>in</strong>formation – collection dur<strong>in</strong>g <strong>the</strong> primary<br />
survey stage. Specialised <strong>in</strong>terview were conducted. These <strong>in</strong>terviews<br />
were open-ended <strong>and</strong> unstructured <strong>and</strong> were aimed at obta<strong>in</strong><strong>in</strong>g an all<br />
round <strong>in</strong>sight <strong>in</strong>to <strong>the</strong> tourism problems, prospects <strong>and</strong> <strong>potential</strong>ities.<br />
The respondent segments for this exercise comprised <strong>of</strong> <strong>of</strong>ficials <strong>of</strong>:-<br />
PIPDIC<br />
Airport <strong>of</strong>fice<br />
Railway authorities<br />
Archaeological survey <strong>of</strong> India<br />
Port Authority<br />
Fisheries department<br />
Department <strong>of</strong> Tour Plann<strong>in</strong>g<br />
Puducherry University
131<br />
Directorate <strong>of</strong> Arts <strong>and</strong> Culture<br />
French library /publish<strong>in</strong>g house<br />
Some <strong>of</strong> <strong>the</strong> pert<strong>in</strong>ent suggestions <strong>and</strong> feedback based on <strong>the</strong>se<br />
specialised <strong>in</strong>terviews have been <strong>in</strong>dicated <strong>in</strong> <strong>the</strong> follow<strong>in</strong>g section. It<br />
may be relevant to add that <strong>the</strong>se are only suggestions <strong>and</strong> are not<br />
quantifiable parameters.<br />
Conversion <strong>of</strong> French villas <strong>in</strong> <strong>the</strong> white town, especially near<br />
<strong>the</strong> Promenade with a mid – market tariff would be a viable<br />
attraction.<br />
Introduction, <strong>of</strong> French w<strong>in</strong>e bars.<br />
Surf<strong>in</strong>g <strong>in</strong> <strong>the</strong> sea <strong>and</strong> at Chunambar is desirable<br />
Renovation <strong>of</strong> <strong>the</strong> Museum <strong>and</strong> make available good <strong>in</strong>terpreters<br />
More restaurants serv<strong>in</strong>g Cont<strong>in</strong>ental <strong>and</strong> Indian cuis<strong>in</strong>e<br />
Introduction <strong>of</strong> pay<strong>in</strong>g guest accommodation <strong>in</strong> <strong>the</strong> white<br />
town/fish<strong>in</strong>g village hamlet<br />
Airport can be made operational with desirable routes as<br />
Madras – Puducherry-Bangalore or Puducherry – Bangalore –<br />
Bombay<br />
Deep Sea cruises to be started<br />
Introduction <strong>of</strong> water sports facilities on <strong>the</strong> beach as it is quite<br />
safe upto 200 meters.<br />
Water sports are possible except surf<strong>in</strong>g as it is a flat sea.<br />
Venice type <strong>of</strong> canals can be developed by tak<strong>in</strong>g out <strong>the</strong> salt<br />
water <strong>and</strong> hav<strong>in</strong>g boats.<br />
Theme park with cultural tourism as focus needs to be<br />
<strong>in</strong>troduced.<br />
Houseboat tourism can be <strong>in</strong>troduced at Chunnambar,<br />
Local h<strong>and</strong>icrafts especially terracotta clay items can be<br />
promoted,<br />
Float<strong>in</strong>g Restaurants/house boats,<br />
More Tourist resorts <strong>in</strong> Chunnambar / Ousteri / Bahourlake,<br />
More Beach <strong>Tourism</strong> activities,
132<br />
Special New Year Festivals,<br />
Puducherry French carnivals,<br />
More <strong>Tourism</strong> Conferences/Workshops/Sem<strong>in</strong>ars,<br />
Heritage Festivals- Popularis<strong>in</strong>g French Architecture,<br />
Golf <strong>Tourism</strong> Event etc.,<br />
More Motor cruises,<br />
Sunbath Beaches,<br />
More French Colonial Cottages,<br />
Sea view Restaurants / cafeterias,<br />
French delicacies restaurants /Hotels,<br />
More spa centres,<br />
Popularis<strong>in</strong>g local folk art through hotels.<br />
Coord<strong>in</strong>ation with o<strong>the</strong>r tourism Stake Holders.<br />
ESTIMATION /PROJECTION OF TOURISM INFLOW TO<br />
PUDUCHERRY AND ASSESSMENT OF ACCOMMODATION<br />
REQUIREMENTS<br />
<strong>Tourism</strong> Arrival<br />
Dur<strong>in</strong>g March 2006, total tourist arrivals stood at 57,193<br />
persons. The tourist arrivals were higher by a decent 18.6 per cent<br />
over March 2005. In this total, arrivals <strong>of</strong> domestic tourists were<br />
52,835 persons, while that <strong>of</strong> foreign tourists was 4,358 persons.<br />
While domestic arrivals posted a huge 39.4 percent rise. This<br />
translated <strong>in</strong>to a hefty share <strong>of</strong> 92.4 percent as held by domestic<br />
nationals.<br />
Dur<strong>in</strong>g April – March 2005-06, a total arrival <strong>of</strong> tourists was<br />
higher by 7.8 per cent over <strong>the</strong> previous period. The arrivals <strong>of</strong><br />
domestic tourists accounted for a share <strong>of</strong> 93.4 per cent <strong>in</strong> <strong>the</strong> total.<br />
Nearly six lakh domestic tourists visited <strong>the</strong> UT. At 42,527 persons,<br />
<strong>the</strong> foreign tourists posted a h<strong>and</strong>some 34 per cent rise over <strong>the</strong>
133<br />
previous period. This <strong>in</strong>dicated a share <strong>of</strong> 6.6 per cent <strong>in</strong> <strong>the</strong> total<br />
tourist arrivals <strong>in</strong> <strong>the</strong> UT.<br />
Table 28: Tourists Arrivals <strong>in</strong> Puducherry (March 2005-March<br />
2006)<br />
Tourist arrival <strong>in</strong> Puducherry<br />
Month/Year<br />
Domestic Foreign Total Domestic Foreign Total<br />
(Nos) (Nos) (Nos) (Nos) (Nos) (Nos)<br />
Mar 2005 45080 3126 48206 9.83 10.30 9.86<br />
Apr 2005 45731 2251 47982 2.68 11.93 3.08<br />
May 2005 50982 1691 52673 3.22 28.50 3.88<br />
June 2005 47516 1453 48969 -0.45 37.59 0.38<br />
Jul 2005 49668 3013 52711 6.71 27.16 7.71<br />
Aug 2005 51224 3626 54850 2.26 17.73 3.15<br />
Sep 2005 48520 2045 50565 -0.04 11.87 0.40<br />
Oct 2005 50302 2436 52738 3.40 6.14 3.52<br />
Nov 2005 42481 3759 46240 -4.06 22.12 -2.36<br />
Dec 2005 52706 4705 57411 12.48 27.75 13.59<br />
Jan 2006 52831 6820 59651 19.04 72.75 23.43<br />
Feb 2006 52270 6310 58610 15.08 61.49 18.77<br />
Mar 2006 52835 4358 57193 17.20 39.41 18.64<br />
Apr 04-Mar 561503 31740 593243 10.01 11.99 10.12<br />
05<br />
Apr 05-Mar 597066 42527 639593 6.33 33.99 7.81<br />
06<br />
700000<br />
600000<br />
500000<br />
400000<br />
300000<br />
Domestic (Nos)<br />
Foreign (Nos)<br />
Total (Nos)<br />
200000<br />
100000<br />
0<br />
Mar-05 Apr-05 May-05 Jun-05 Jul-05 Aug-05 Sep-05 Oct-05 Nov-05 Dec-05 Jan-06 Feb-06 Mar-06 Apr 04-<br />
Mar 05
134<br />
H<strong>and</strong>some Growth <strong>in</strong> Tourist Arrivals<br />
Total tourist arrivals <strong>in</strong> Puducherry rose by a h<strong>and</strong>some 40.44<br />
per cent to 72,399 persons. A share <strong>of</strong> nearly 97 per cent was held by<br />
domestic tourists (70,203 persons), followed by a small share <strong>of</strong> three<br />
per cent by foreign tourists. Arrivals <strong>of</strong> domestic tourists rose by 40.3<br />
per cent. Foreign tourists numbered 2,196, up by a huge 45 per cent<br />
over <strong>the</strong> same month <strong>of</strong> <strong>the</strong> previous year. In June 2006, tourist<br />
arrivals had posted sedated growth rates.<br />
Dur<strong>in</strong>g April –June 2006-07, <strong>the</strong> cumulative tourist arrivals<br />
rose by 35.6 per cent to 2.17 lakh. Domestic tourists totalled 35.6 per<br />
cent to 2.17 lakh. Domestic tourists totalled 2.1lakh, while <strong>the</strong><br />
rema<strong>in</strong><strong>in</strong>g 7,914 were foreign travellers.<br />
Table 29: Tourists arrivals <strong>in</strong> Puducherry (June 2006 – June<br />
2007)<br />
Month/Year<br />
Domestic Foreign Total Domestic Foreign Total<br />
(Nos) (Nos) (Nos) (Nos) (Nos) (Nos)<br />
June 2006 50,035 1,515 51,550 5.30 4.27 5.27<br />
Jul 2006 49,496 3,047 52,543 -0.35 0.13 -0.32<br />
Aug 2006 54,422 4,279 58,701 6.24 18.01 7.02<br />
Sep 2006 52,484 2,573 55,057 8.17 25.82 8.88<br />
Oct 2006 58,739 3,756 62,495 16.77 54.19 18.50<br />
Nov 2006 56,323 4,554 60,877 32.58 21.15 31.65<br />
Dec 2006 68,031 5,137 73,168 29.08 9.18 27.45<br />
Jan 2007 60,775 7,527 68,302 15.04 10.37 14.50<br />
Feb 2007 52,938 7,500 60,438 1.28 18.30 3.12<br />
Mar 2007 57,611 5,063 62,674 9.04 16.18 9.58<br />
Apr 2007 65,052 3,315 68,367 29.61 50.41 30.49<br />
May 2007 74,007 2,403 76,410 35.57 42.19 35.77<br />
Jun 2007 70,203 2,196 72,399 40.31 44.95 40.44<br />
Apr 06-Jun 1,54,814 5,409 1,60,223 7.34 0.26 7.08<br />
06<br />
Apr 07-Jun 2,09,262 7,914 2,17,176 35.17 46.31 35.55<br />
07<br />
Apr 06-Mar<br />
07<br />
6,65,633 48,845 7,14,478 11.48 14.86 11.71
135<br />
90,000<br />
80,000<br />
70,000<br />
60,000<br />
50,000<br />
40,000<br />
30,000<br />
Domestic (Nos)<br />
Foreign (Nos)<br />
Total (Nos)<br />
Domestic (Nos)<br />
Foreign (Nos)<br />
Total (Nos)<br />
20,000<br />
10,000<br />
0<br />
-10,000<br />
Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07 Apr 06-<br />
Jun 06<br />
Apr 07- Apr 06-<br />
Jun 07 Mar 07<br />
At present, Puducherry region receives around 4, 00,000<br />
tourists; 95% or so be<strong>in</strong>g domestic tourists. Chennai on <strong>the</strong> o<strong>the</strong>r<br />
h<strong>and</strong> receives 36, 00,000 tourists <strong>and</strong> 2.25 lakhs foreign tourists each<br />
year. While, Domestic tourism <strong>in</strong> Puducherry is grow<strong>in</strong>g at a<br />
compound growth rate <strong>of</strong> 7.5% per annum, <strong>the</strong> rate <strong>of</strong> growth <strong>of</strong><br />
foreign tourist arrivals is erratic largely on account <strong>of</strong> a small base.<br />
For example <strong>in</strong> 1997, <strong>the</strong> foreign tourist arrivals registered growth rate<br />
<strong>of</strong> foreign Tourist arrivals at Puducherry may not be a reliable tool to<br />
project future arrivals. S<strong>in</strong>ce Chennai is a major feeder centre for<br />
tourism to Puducherry, it would be appropriate to benchmark on <strong>the</strong><br />
foreign tourist arrivals at Chennai for arriv<strong>in</strong>g at realistic projections<br />
for Puducherry. Foreign tourist’s arrivals at Chennai on <strong>the</strong> o<strong>the</strong>r<br />
h<strong>and</strong> are l<strong>in</strong>ked to <strong>the</strong> overall foreign tourist arrivals <strong>in</strong> India <strong>and</strong><br />
<strong>the</strong>refore it would be appropriate to view <strong>the</strong> foreign tourist’s arrivals<br />
<strong>in</strong> India as a basic step for any projections for Puducherry.<br />
<strong>Tourism</strong> Trends<br />
<strong>Tourism</strong> is one <strong>of</strong> <strong>the</strong> fastest grow<strong>in</strong>g <strong>in</strong>dustries <strong>in</strong> <strong>the</strong> world.<br />
The post <strong>in</strong>dustrialised world is likely to lay even more emphasis on<br />
human activities like leisure, travel, holidays etc. There are some<br />
quantitative <strong>and</strong> well as qualitative shifts too, which have been
136<br />
predicted for <strong>the</strong> 21 st Century. Asia – Pacific has been identified by<br />
<strong>the</strong> World <strong>Tourism</strong> organisation as <strong>the</strong> fastest grow<strong>in</strong>g region, with<br />
<strong>in</strong>ternational tourism arrivals expected to reach 122 million by <strong>the</strong><br />
year 2000 A.D. <strong>and</strong> 229 million by 2010. The thrust areas identified<br />
are <strong>in</strong>tra-region travel, special <strong>in</strong>terest tourists <strong>in</strong>clud<strong>in</strong>g environment<br />
<strong>and</strong> culture tours, <strong>in</strong>centive <strong>and</strong> conference travel. In <strong>the</strong> past<br />
decade, Asian Region has registered a growth rate <strong>of</strong> more than double<br />
<strong>the</strong> world average. This trend is likely to cont<strong>in</strong>ue for <strong>the</strong> rema<strong>in</strong><strong>in</strong>g<br />
part <strong>of</strong> this century <strong>and</strong> go on till <strong>the</strong> first decade <strong>of</strong> 21 st century.<br />
While <strong>the</strong> fastest grow<strong>in</strong>g dest<strong>in</strong>ations <strong>in</strong> <strong>the</strong> region are Ch<strong>in</strong>a, Hong<br />
Kong, <strong>and</strong> Macao, Malaysia, Indonesia <strong>and</strong> Thail<strong>and</strong> have all recorded<br />
a double digit growth, India too has jo<strong>in</strong>ed <strong>the</strong> group <strong>of</strong> select Asian<br />
Tigers. In <strong>the</strong> changed scenario India has been identified by Japan as<br />
well as <strong>the</strong> major Western Industrial countries as hav<strong>in</strong>g <strong>the</strong> largest<br />
<strong>potential</strong> for economic growth. While India has received a m<strong>in</strong>uscule<br />
share <strong>of</strong> <strong>the</strong> Intra-regional travel so far, <strong>in</strong> <strong>the</strong> com<strong>in</strong>g years, <strong>the</strong><br />
situation is expected to change dramatically. India, which has<br />
traditionally relied on North American <strong>and</strong> European markets for long<br />
halt tourists, is now aggressively market<strong>in</strong>g itself to receive tourists as<br />
well as commercial travellers <strong>in</strong> a big way from Japan <strong>and</strong> Sou<strong>the</strong>ast<br />
Asia.<br />
Projections<br />
Based upon <strong>the</strong> historical growth trends <strong>of</strong> Foreign Tourist<br />
arrivals <strong>in</strong> India, <strong>the</strong> foreign tourist arrivals for <strong>the</strong> year 1998 – 2008<br />
have been projected as under (assum<strong>in</strong>g a conservative growth factor<br />
<strong>of</strong> 6% p.a.)
137<br />
Table 30: Foreign tourist arrivals to India<br />
Year Tourist Arrivals (<strong>in</strong> 000)<br />
1998 2518.7<br />
1999 2669.8<br />
2000 2830.0<br />
2001 2999.8<br />
2002 3179.8<br />
2003 3370.6<br />
2004 3572.9<br />
2005 3787.3<br />
2006 4014.5<br />
2007 4255.4<br />
2008 4480.7<br />
Based upon <strong>the</strong> past trends it has been found that out <strong>of</strong> <strong>the</strong><br />
total foreign tourist arrivals to India, 10% visit Chennai or <strong>the</strong> market<br />
share <strong>of</strong> Chennai is 1/10 th <strong>of</strong> <strong>the</strong> total International arrivals <strong>in</strong> India.<br />
On this basis <strong>the</strong> projections for <strong>the</strong> Source city Chennai have been<br />
made.<br />
Table 31: Foreign Tourist arrivals at Chennai<br />
(10% <strong>of</strong> Foreign Tourist arrivals <strong>in</strong> India)<br />
Year Tourist Arrivals (<strong>in</strong> 000)<br />
1998 251.87<br />
1999 266.98<br />
2000 283.00<br />
2001 299.98<br />
2002 317.98<br />
2003 337.06<br />
2004 357.29<br />
2005 378.73<br />
2006 401.45<br />
2007 425.54<br />
2008 448.07<br />
60% <strong>of</strong> <strong>the</strong> foreign tourists who visit Puducherry enter through<br />
Chennai. When we correlate this factor to foreign tourist’s arrivals at
138<br />
Chennai, it works out that a mere 5% <strong>of</strong> <strong>the</strong> total foreign tourist<br />
arrivals at Chennai visit Puducherry (exclud<strong>in</strong>g day visitors). Based<br />
on <strong>the</strong>se f<strong>in</strong>d<strong>in</strong>gs, <strong>the</strong> Foreign tourist arrivals for Puducherry has been<br />
project after tak<strong>in</strong>g <strong>in</strong>to account that on implementation <strong>of</strong> Master<br />
Plan for <strong>the</strong> Puducherry region (from 2001 towards), share <strong>of</strong> foreign<br />
tourists Puducherry (exclud<strong>in</strong>g day visitors) from Chennai (5% <strong>of</strong><br />
Chennai arrivals would <strong>in</strong>crease to 10%. A 10% Share <strong>of</strong> Foreign<br />
tourist arrivals from Chennai (1% <strong>of</strong> total foreign tourist arrivals) is<br />
very much achievable.<br />
Table 32: Foreign tourist arrivals at Puducherry has been<br />
projected as follows:-<br />
Year<br />
(A)<br />
Foreign Tourist<br />
Arrivals to Puducherry<br />
from Chennai @ 10%<br />
share (This amounts to<br />
60% <strong>of</strong> total arrivals <strong>of</strong><br />
foreign tourists at<br />
Puducherry)<br />
(B)<br />
Balance 40% <strong>of</strong><br />
foreign tourist<br />
arrivals from<br />
o<strong>the</strong>r source<br />
cities<br />
Expected<br />
total foreign<br />
tourist<br />
arrivals to<br />
Puducherry.<br />
(C)<br />
(D)<br />
1998 12594 8395 20989<br />
1999 13349 8898 22247<br />
2000 14150 9433 23583<br />
2001 @ 29998 19998 49996<br />
2002 31798 21199 52997<br />
2003 33706 22471 56177<br />
2004 35729 23819 59548<br />
2005 37873 25249 63122<br />
2006 40145 26763 66908<br />
2007 42554 28369 70923<br />
2008 44807 29871 74678<br />
Note: @ From 2001 onwards <strong>the</strong> growth arrivals is expected to<br />
grow at 10% from <strong>the</strong> present 5%. Though when we look at <strong>the</strong><br />
figures <strong>of</strong> 2001 which shows a two-fold <strong>in</strong>crease, still it only<br />
account for 1.66% <strong>of</strong> Country’s projected arrivals from <strong>the</strong><br />
present meagre 0.86%.
139<br />
Arrivals <strong>of</strong> Domestic Tourists to Puducherry<br />
Domestic tourist statistics <strong>of</strong> Puducherry collected by <strong>the</strong><br />
Department <strong>of</strong> <strong>Tourism</strong> has been taken as <strong>the</strong> base for projection<br />
purposes.<br />
It may be mentioned here that <strong>the</strong> Domestic tourism<br />
statistics perta<strong>in</strong> only to tourists stay<strong>in</strong>g over at Puducherry <strong>and</strong> not<br />
day visitors. In fact it has not been possible to get a realistic estimate<br />
<strong>of</strong> <strong>the</strong> day visitors primarily on account <strong>of</strong> <strong>the</strong> fact <strong>the</strong>re are no major<br />
tourist facilities at Puducherry mak<strong>in</strong>g an entry record to h<strong>in</strong>t at <strong>the</strong><br />
number <strong>of</strong> day visitors. Only Museum <strong>and</strong> Aquarium charge an entry<br />
fee but both <strong>of</strong> <strong>the</strong>m cannot be termed as popular facilities with<br />
domestic tourists. Aga<strong>in</strong>, no separate figures for domestic <strong>and</strong> foreign<br />
tourists are available at <strong>the</strong>se places which fur<strong>the</strong>r complicate <strong>the</strong><br />
issue. No reliable estimates could be available for <strong>the</strong> road traffic on<br />
<strong>the</strong> East Coast road <strong>and</strong> on <strong>the</strong> Cuddalore Highway. S<strong>in</strong>ce <strong>the</strong> day<br />
visitors are primarily <strong>in</strong> <strong>the</strong> nature <strong>of</strong> transit traffic, <strong>the</strong>ir projections<br />
have not been attempted.<br />
The domestic tourist arrivals at Chennai (exclud<strong>in</strong>g transit<br />
traffic /day visitors) have been grow<strong>in</strong>g at a compound growth rate <strong>of</strong><br />
7.5%. The domestic tourist arrivals till <strong>the</strong> year 2000 have been<br />
projected on this basis. From 2001 onwards (after <strong>the</strong> Master plan has<br />
been implemented) a slightly higher growth rate <strong>of</strong> 10% per annum<br />
has been estimated.<br />
Table 33: Domestic tourist arrivals at Chennai has been projected<br />
as follows:-<br />
Year Domestic Tourist<br />
Arrivals<br />
1998 353277<br />
1999 379773<br />
2000 408256<br />
2001 449082<br />
2002 49390<br />
2003 543389<br />
2004 597128<br />
2005 657500<br />
2006 723250<br />
2007 795575<br />
2008 875132
140<br />
Estimation <strong>of</strong> accommodation requirements based on <strong>the</strong> above<br />
projections. Present Infrastructure <strong>and</strong> Supply Scenario Look<strong>in</strong>g at<br />
<strong>the</strong> accommodation scenario, <strong>the</strong> type <strong>of</strong> accommodation varies from 3<br />
stars to dormitories. For <strong>the</strong> purpose <strong>of</strong> analysis, <strong>the</strong> available<br />
accommodation has been classified <strong>in</strong>to three segments namely<br />
‘Quality’, ‘Budget’ <strong>and</strong> ‘O<strong>the</strong>rs’. The survey exercise <strong>in</strong>volved<br />
discussions with <strong>the</strong> Managers/owners <strong>of</strong> properties. The tariff for <strong>the</strong><br />
quality accommodation ranges between Rs. 1500/- to Rs.750/- <strong>in</strong> <strong>the</strong><br />
‘Quality’ accommodation segment (<strong>in</strong> comparable range <strong>of</strong> 3 – star to<br />
1- star facilities) – presently <strong>the</strong>re are 158 rooms <strong>in</strong> this segment. The<br />
Budget accommodation accounts for around 114, rooms <strong>and</strong> <strong>the</strong> tariff<br />
range is <strong>in</strong> <strong>the</strong> b<strong>and</strong>width <strong>of</strong> Rs.500/- to Rs.250/- Tak<strong>in</strong>g <strong>in</strong>to account<br />
<strong>the</strong> projected tourist <strong>in</strong>flow, <strong>the</strong> supply factor, a dem<strong>and</strong> – supply<br />
analysis has been attempted to identify <strong>the</strong> dem<strong>and</strong>, supply gap.<br />
For <strong>the</strong> projection <strong>of</strong> room dem<strong>and</strong> from foreign tourist <strong>the</strong><br />
follow<strong>in</strong>g assumptions are taken <strong>in</strong>to account:<br />
Average stay <strong>of</strong> foreign tourists: - 2 Nights till 2000; 3 Nights from<br />
2001.<br />
Double occupancy factor : 1.8<br />
Ideal occupancy : 65%<br />
Table 34: Estimation <strong>of</strong> rooms dem<strong>and</strong> for foreign tourist.<br />
Year<br />
(A)<br />
Expected Total Foreign<br />
tourist arrivals to<br />
Puducherry<br />
(B)<br />
No. <strong>of</strong> Rooms<br />
required to meet <strong>the</strong><br />
dem<strong>and</strong><br />
(C)<br />
1998 20989 98<br />
1999 22247 104<br />
2000 23583 110<br />
2001 49996 351<br />
2002 52997 372<br />
2003 56177 395<br />
2004 59548 418<br />
2005 63122 443<br />
2006 66908 470<br />
2007 70923 498<br />
2008 74678 525
141<br />
Room requirements for domestic tourists.<br />
For this purpose <strong>the</strong> follow<strong>in</strong>g assumptions have been taken <strong>in</strong>to<br />
account<br />
Average stay <strong>of</strong> domestic tourists : 1.5 Nights till 2000,<br />
2 Nights <strong>the</strong>reafter<br />
Double occupancy factor : 1.8<br />
Ideal occupancy : 65%<br />
Table 35: Estimation <strong>of</strong> rooms dem<strong>and</strong> for domestic tourists<br />
Year<br />
Projected Domestic<br />
Tourist Arrivals<br />
No <strong>of</strong> Rooms<br />
required to meet <strong>the</strong><br />
dem<strong>and</strong><br />
1998 353277 1241<br />
1999 379773 1334<br />
2000 408256 1434<br />
2001 449082 2103<br />
2002 493990 2313<br />
2003 543389 2545<br />
2004 597128 2797<br />
2005 657500 3079<br />
2006 723250 3387<br />
2007 795575 3726<br />
2008 875132 4098<br />
Dem<strong>and</strong> Supply analysis<br />
Table 36: The total room dem<strong>and</strong> from foreign <strong>and</strong> domestic<br />
Year<br />
tourist has been presented <strong>in</strong> <strong>the</strong> follow<strong>in</strong>g table:-<br />
Projected Room<br />
requirements for<br />
Foreign tourists<br />
(A)<br />
Projected Rooms<br />
requirements for<br />
Domestic tourists<br />
(B)<br />
Total room<br />
dem<strong>and</strong><br />
(A+B)<br />
1998 98 1241 1339<br />
1999 104 1334 1438<br />
2000 110 1434 1544<br />
2001 351 2103 2454<br />
2002 372 2313 2686<br />
2003 395 2545 2939<br />
2004 418 2797 3215<br />
2005 443 3079 3523<br />
2006 470 3387 3857<br />
2007 498 3726 4224<br />
2008 525 4098 4623
142<br />
Project dem<strong>and</strong> supply gap<br />
After arriv<strong>in</strong>g at <strong>the</strong> total dem<strong>and</strong> hotel rooms <strong>and</strong> tak<strong>in</strong>g <strong>the</strong><br />
availability <strong>of</strong> hotel accommodation, <strong>the</strong> surplus/deficit <strong>in</strong> hotel<br />
accommodation has been presented hereunder:-<br />
Year<br />
Table: 37 Total accommodation gaps <strong>in</strong> Puducherry.<br />
Total Projected<br />
dem<strong>and</strong> for rooms<br />
Total supply<br />
<strong>of</strong> rooms<br />
Total<br />
Accommodation<br />
gap<br />
1998 1339 1154 185<br />
1999 1438 1324 114<br />
2000 1544 1324 220<br />
2001 2454 1324 1130<br />
2002 2686 1324 1130<br />
2003 2939 1324 1362<br />
2004 3215 1324 1615<br />
2005 3523 1324 1891<br />
2006 3857 1324 2533<br />
2007 4224 1324 2900<br />
2008 4623 1324 3299<br />
While for purposes <strong>of</strong> our <strong>in</strong>frastructure <strong>and</strong> facility plann<strong>in</strong>g,<br />
<strong>the</strong> above dem<strong>and</strong> – supply gap may be reckoned, it may appear<br />
advisable to review <strong>the</strong> picture <strong>and</strong> perspective develop<strong>in</strong>g from year to<br />
year while implement<strong>in</strong>g <strong>in</strong>dividual <strong>in</strong>frastructure/tourism projects, <strong>in</strong><br />
<strong>the</strong> short term.<br />
Traffic to propose recreation <strong>and</strong> amusement centres <strong>in</strong><br />
Puducherry region namely; Amusement/water park, Chunambar<br />
complex <strong>and</strong> ‘<strong>Eco</strong>-tourism sports’ can be broadly assessed with <strong>the</strong><br />
help <strong>of</strong> follow<strong>in</strong>g parameters:-<br />
These tourism products would attract long haul domestic traffic<br />
as well as <strong>potential</strong> day tippers <strong>and</strong> weekenders from Cuddalore,<br />
Villuppuram, Chidambaram ,Chennai, Bangalore,Kerela etc.<br />
Tours <strong>in</strong> <strong>the</strong> h<strong>in</strong>terl<strong>and</strong> have an educated urban population<br />
upwards <strong>of</strong> 10,00,000
143<br />
Transit traffic (local) through Puducherry on an average day is,<br />
1, 00,000.<br />
Addition <strong>of</strong> such tourism attractions would draw a greater<br />
proportion <strong>of</strong> visitors to Chennai towards Puducherry.<br />
It can be assumed that at least 2000 tourists’ visitors would<br />
patronise <strong>the</strong>se facilities on average day. At least 30% <strong>of</strong> <strong>the</strong>se<br />
would be from <strong>the</strong> neighbour<strong>in</strong>g towns.<br />
The VGP Golden beach complex near Mahabalipuram received<br />
more than 5000 persons per day <strong>in</strong> <strong>the</strong> year 1996-97.<br />
The proposed wayside facility <strong>in</strong>clud<strong>in</strong>g a cafeteria on <strong>the</strong> East<br />
Coast Road near Narambai would attract a part <strong>of</strong> transit traffic from<br />
around 800 buses, 1700 cars/ jeeps <strong>and</strong> 4300 motorcycles / scooters<br />
each day. Assum<strong>in</strong>g only 2% success <strong>of</strong> <strong>the</strong> above traffic patronis<strong>in</strong>g<br />
<strong>the</strong> proposed facility, on an average day, would attract an approximate<br />
number <strong>of</strong> 800-1000 persons.<br />
RECOMMENDATIONS FOR ADDITIONS/UPGRADATION IN BASIC<br />
ECO TOURISM RELATED INFRASTRUCTURE<br />
This section would identify gaps <strong>in</strong> <strong>the</strong> <strong>in</strong>frastructure, if any,<br />
<strong>and</strong> recommendations for development <strong>in</strong> short term. This is be<strong>in</strong>g<br />
done keep<strong>in</strong>g <strong>in</strong> view <strong>of</strong> <strong>the</strong> development strategies for <strong>the</strong> identified<br />
<strong>in</strong>dividual centre which would be taken up <strong>in</strong> a prioritised manner.<br />
Roads <strong>and</strong> bridges<br />
While motorable roads are available connect most villages <strong>and</strong><br />
hamlets, specific sites selected for development <strong>of</strong> tourism activities <strong>in</strong><br />
<strong>the</strong> nor<strong>the</strong>rn <strong>and</strong> sou<strong>the</strong>rn coastal peripheries would require<br />
additional road length <strong>of</strong> few hundred meters.<br />
These sites where additional road lengths may be required are<br />
i. For <strong>the</strong> proposed Oceanarium /Water Sports facility near<br />
Kalapet Hotel – an extensions <strong>of</strong> exist<strong>in</strong>g beach road.
144<br />
ii.<br />
iii.<br />
iv.<br />
For <strong>the</strong> proposed Amusement park at Narambai – an<br />
extension <strong>of</strong> exist<strong>in</strong>g road lead<strong>in</strong>g to <strong>the</strong> fishermen hamlet.<br />
A Road <strong>and</strong> bridges to connect <strong>the</strong> Isl<strong>and</strong> between<br />
Thengathittu <strong>and</strong> Murunkampakkam.<br />
“S<strong>and</strong>y Beach” for Sun Bath proposed on <strong>the</strong> nor<strong>the</strong>rn<br />
stretch opposite Auroville Beach, Paradise Beach.<br />
Electrification <strong>and</strong> water supply<br />
a. The proposed French <strong>the</strong>me village on <strong>the</strong> isl<strong>and</strong> <strong>in</strong> <strong>the</strong><br />
backwater lagoons at present has no water <strong>and</strong> power l<strong>in</strong>es.<br />
Requisite extension from <strong>the</strong> ma<strong>in</strong> l<strong>and</strong> would be required.<br />
b. Requisite power <strong>and</strong> water connections would have to be<br />
provided for <strong>the</strong> proposed snack bar <strong>and</strong> picnic facilities near<br />
Ousterri Lake.<br />
Public conveniences<br />
Tourists have <strong>in</strong>dicated lack <strong>of</strong> toilet facilities near <strong>the</strong> tourist<br />
complexes adequate toilet/ rest from facilities would be required at:<br />
i. Chunnambar / Ousteri/ Bahour lake water sports complex<br />
ii. Art <strong>and</strong> Crafts village proposed on <strong>the</strong> nor<strong>the</strong>rn stretch<br />
opposite Pondicherry University.<br />
iii. On <strong>the</strong> Promenade <strong>in</strong> <strong>the</strong> city<br />
iv. On <strong>the</strong> EC highway near <strong>the</strong> sou<strong>the</strong>rn border near Narambai<br />
junction.<br />
Tourist’s <strong>in</strong>formation centre<br />
An efficient <strong>and</strong> functional tourist <strong>in</strong>formation centre needs to<br />
be set up at <strong>the</strong> ma<strong>in</strong> bus term<strong>in</strong>al <strong>in</strong> <strong>the</strong> city. The facility would<br />
provide <strong>in</strong>formation for Puducherry region as well as for Karaikal,<br />
Mahe <strong>and</strong> Yanam. An <strong>in</strong>formation centre is also recommended at<br />
Chennai which would be housed <strong>in</strong> <strong>the</strong> exist<strong>in</strong>g Puducherry Guest<br />
House. This <strong>in</strong>formation centre would provide <strong>in</strong>formation to tourist<br />
on all <strong>the</strong> region <strong>of</strong> <strong>the</strong> U.T.
145<br />
Telecommunication facilities<br />
A full fledged centre is proposed <strong>in</strong> <strong>the</strong> exist<strong>in</strong>g Roman Roll<strong>and</strong><br />
Library complex which would provide facilities like e-mail, facsimile<br />
<strong>and</strong> Internet to <strong>the</strong> tourists as well as local residents. This telecom<br />
centre would also augment <strong>the</strong> exist<strong>in</strong>g STD/ISD facilities <strong>in</strong> <strong>the</strong> city.<br />
Tourist <strong>in</strong>formation<br />
Local transport, though available, is not very satisfactory. Auto<br />
rickshaws charge arbitrarily <strong>and</strong> <strong>the</strong>re is no authorised tourist taxi<br />
service. This requires an effective monitor<strong>in</strong>g <strong>of</strong> such facilities by <strong>the</strong><br />
government by creat<strong>in</strong>g a climate <strong>of</strong> functionality. Authorised rates<br />
have to be regulated. Tourist car services have to be streng<strong>the</strong>ned.<br />
Po<strong>in</strong>t to Po<strong>in</strong>t services by way <strong>of</strong> coaches /cars need to be created for<br />
locations like Auroville, Chunambar, proposed arts <strong>and</strong> craft village<br />
<strong>and</strong> <strong>the</strong> proposed French <strong>the</strong>me village isl<strong>and</strong>.<br />
Wayside amenities<br />
On <strong>the</strong> east coast highway, near <strong>the</strong> sou<strong>the</strong>rn border <strong>of</strong><br />
Puducherry region, a highway cafeteria / snack bar along with<br />
STD/ISD/PCO <strong>and</strong> public conveniences (rest room) to be created.<br />
Accommodation facilities<br />
With <strong>the</strong> total availability <strong>of</strong> over 2500 beds (<strong>in</strong>clud<strong>in</strong>g 360 beds<br />
<strong>in</strong> <strong>the</strong> pipel<strong>in</strong>e <strong>and</strong> around 600 – 700 beds provided by <strong>the</strong> Ashram<br />
guest houses), <strong>the</strong> present bed capacity <strong>in</strong> Puducherry region seems to<br />
be adequate. A normal growth <strong>of</strong> 5-8% p.a. may be necessary to keep<br />
place with <strong>the</strong> <strong>in</strong>creas<strong>in</strong>g traffic.<br />
However <strong>in</strong> <strong>the</strong> quality accommodation category, <strong>the</strong> enhanced<br />
availability <strong>of</strong> 850-900 beds (after <strong>the</strong> 3 hotels <strong>in</strong> <strong>the</strong> pipel<strong>in</strong>e are<br />
commissioned) may be still not is adequate. An addition <strong>of</strong> 250-300<br />
beds may be necessary <strong>in</strong> <strong>the</strong> short run to make a total <strong>of</strong> 1100-1200<br />
beds. This would <strong>the</strong>n cater to at least 25% - 30% <strong>of</strong> <strong>the</strong> tourist
146<br />
population <strong>and</strong> create a balance between <strong>the</strong> tourist wise <strong>and</strong> <strong>the</strong><br />
hotel category mix <strong>in</strong> <strong>the</strong> city. It may be added here that with <strong>the</strong><br />
susta<strong>in</strong>ed promotion <strong>and</strong> development <strong>of</strong> tourism <strong>in</strong> <strong>the</strong> region, <strong>the</strong><br />
tourist pr<strong>of</strong>ile is bound to change from <strong>the</strong> present budget (low<br />
<strong>in</strong>come) to a middle class (mid –market) tourist <strong>in</strong> <strong>the</strong> com<strong>in</strong>g years.<br />
PROJECTED ECONOMIC AND SOCIAL BENEFITS OF ECO-<br />
TOURISM FOR PUDUCHERRY<br />
<strong>Tourism</strong> is basically a social activity, which has an economic<br />
benefit. It is considered an activity essential to <strong>the</strong> life <strong>of</strong> nations<br />
because <strong>of</strong> its directed effects on <strong>the</strong> social, cultural, educational <strong>and</strong><br />
economic sectors <strong>of</strong> <strong>the</strong> nation <strong>and</strong> also <strong>in</strong>ternational relations. The<br />
various social <strong>and</strong> economic benefits accru<strong>in</strong>g to <strong>the</strong> region due to<br />
tourism activities <strong>in</strong>clude preservation <strong>and</strong> development <strong>of</strong> places <strong>of</strong><br />
cultural <strong>in</strong>terest, <strong>in</strong>crease <strong>in</strong> area development <strong>and</strong> direct <strong>and</strong> <strong>in</strong>direct<br />
employment, <strong>in</strong>crease <strong>in</strong> foreign exchange earn<strong>in</strong>gs for <strong>the</strong> country<br />
<strong>and</strong> greater economic activity.<br />
<strong>Eco</strong>nomic Benefit <strong>of</strong> <strong>Tourism</strong><br />
The economic value <strong>of</strong> tourism is measured by estimat<strong>in</strong>g its<br />
contribution to <strong>the</strong> national <strong>in</strong>come <strong>and</strong> employment <strong>and</strong> <strong>the</strong> tax<br />
revenues accru<strong>in</strong>g to <strong>the</strong> economy. The economic benefits <strong>in</strong> this<br />
chapter are measured <strong>in</strong> terms <strong>of</strong> output (direct <strong>and</strong> <strong>in</strong>direct), <strong>in</strong>come<br />
<strong>and</strong> employment generated from different <strong>in</strong>dustry segments<br />
compris<strong>in</strong>g.<br />
Hotel <strong>and</strong> restaurants<br />
Travel agents <strong>and</strong> tour operators<br />
Passenger transport services<br />
Enterta<strong>in</strong>ment establishments<br />
Sales outlets<br />
Tourists Guide services etc.,
147<br />
<strong>Tourism</strong> constitutes a dem<strong>and</strong> for service <strong>and</strong> consumer goods<br />
that would not have been produced o<strong>the</strong>rwise. The benefits aris<strong>in</strong>g to<br />
<strong>the</strong> society can be classified as direct, <strong>in</strong>direct <strong>and</strong> <strong>in</strong>cidental benefits.<br />
Direct Benefits<br />
The money spent by tourists is received by <strong>the</strong> different<br />
segments <strong>of</strong> <strong>the</strong> tourism <strong>in</strong>dustry, which provide various services<br />
required by <strong>the</strong> tourists. These receipts from <strong>the</strong> direct output <strong>of</strong> <strong>the</strong><br />
<strong>in</strong>dustry. These are directly proportional to <strong>the</strong> number <strong>of</strong> tourist<br />
arrivals <strong>and</strong> <strong>the</strong>ir length <strong>of</strong> stay <strong>in</strong> <strong>the</strong> region.<br />
Indirect Benefits<br />
<strong>Tourism</strong> also has an <strong>in</strong>direct economic benefits aris<strong>in</strong>g from a<br />
cha<strong>in</strong> <strong>of</strong> <strong>in</strong>ter-<strong>in</strong>dustry spend<strong>in</strong>g, <strong>in</strong>itiate by <strong>the</strong> expenditure <strong>of</strong> <strong>the</strong><br />
tourism <strong>in</strong>dustry on its own <strong>in</strong>puts. Thus, a flow <strong>of</strong> money f<strong>in</strong>ds its<br />
way <strong>in</strong>to <strong>the</strong> economy through <strong>the</strong> multiplier effect. Indirect output<br />
arises from <strong>the</strong> payment <strong>of</strong> wages <strong>and</strong> salaries to <strong>the</strong> employees <strong>in</strong> <strong>the</strong><br />
tourism sector, purchases <strong>of</strong> goods by <strong>the</strong> tourism <strong>in</strong>dustry, etc. The<br />
<strong>in</strong>direct outputs are estimated by multiply<strong>in</strong>g <strong>the</strong> direct output by an<br />
appropriate multiplier. The net value added by <strong>the</strong> tourist is <strong>the</strong><br />
<strong>in</strong>come accru<strong>in</strong>g to <strong>the</strong> economy. These multipliers give <strong>the</strong> direct as<br />
well as <strong>in</strong>direct <strong>in</strong>come to <strong>the</strong> economy as a result <strong>of</strong> tourist<br />
expenditure.<br />
Assumptions <strong>and</strong> Methodology<br />
This section expla<strong>in</strong>s <strong>the</strong> assumptions <strong>and</strong> methodology<br />
adopted <strong>in</strong> <strong>the</strong> calculation <strong>of</strong> direct <strong>and</strong> <strong>in</strong>direct output, <strong>in</strong>come <strong>and</strong><br />
employment generated.<br />
Tourist Projections<br />
The tourist projections for <strong>the</strong> next ten years have been made on<br />
<strong>the</strong> basis <strong>of</strong> past trends <strong>and</strong> <strong>the</strong> proposed development efforts. The<br />
year-wise tourist arrivals have been calculated based on past trends
148<br />
<strong>and</strong> proposed developmental efforts. The total number <strong>of</strong> tourists<br />
(both domestic <strong>and</strong> International) projected to visit Puducherry <strong>in</strong> <strong>the</strong><br />
next ten years, is given <strong>in</strong> <strong>the</strong> table below:<br />
Table 38:<br />
Projected Tourists Arrival <strong>in</strong> Puducherry<br />
Year Domestic International Total<br />
1999 379773 22247 402020<br />
2000 408256 23583 431839<br />
2001 438875 49996 488871<br />
2002 471791 52997 524788<br />
2003 507175 56177 563352<br />
2004 545213 59548 604761<br />
2005 586103 63122 649225<br />
2006 630060 66908 696968<br />
2007 677314 70923 748237<br />
2008 728112 74678 802790<br />
<strong>Tourism</strong> Receipts<br />
The receipts from tourism spend<strong>in</strong>g, which is <strong>the</strong> direct output<br />
<strong>of</strong> tourism have been calculated as follows:-<br />
Annual <strong>Tourism</strong> Receipts – Annual tourists Arrival x Avg.<br />
Expenditure<br />
Per Day. X Avg. Duration <strong>of</strong> Stay<br />
The table below presents <strong>the</strong> projected average daily<br />
expenditure <strong>of</strong> <strong>the</strong> domestic <strong>and</strong> <strong>in</strong>ternational tourists visit<strong>in</strong>g<br />
Puducherry over <strong>the</strong> next ten years.<br />
Table 39: Projected Average Daily Expenditure (Rs.)<br />
Year Domestic International<br />
1999 324 486<br />
2000 350 525<br />
2001 402 604<br />
2002 463 694<br />
2003 532 798<br />
2004 612 918<br />
2005 704 1056<br />
2006 809 1214<br />
2007 931 1396<br />
2008 1070 1606
149<br />
The average expenditure figure for domestic tourists is taken as<br />
Rs. 300 per day <strong>and</strong> <strong>the</strong> correspond<strong>in</strong>g figure for <strong>in</strong>ternational tourists<br />
is Rs. 450 per day <strong>in</strong> <strong>the</strong> year 1998. These figures have been<br />
<strong>in</strong>creased @ 8% <strong>in</strong> <strong>the</strong> next two years i.e. till <strong>the</strong> year 2000. (To<br />
account for <strong>in</strong>flation). From <strong>the</strong> year 2001 onwards a total 15% rise <strong>in</strong><br />
<strong>the</strong> expenditure has been estimated which <strong>in</strong>cludes 8% <strong>in</strong>crease for<br />
<strong>in</strong>flation <strong>the</strong> rest due to <strong>in</strong>creased tourism product availability, <strong>in</strong> <strong>the</strong><br />
rema<strong>in</strong><strong>in</strong>g period. The average duration <strong>of</strong> stay is shown below:-<br />
Table 40: Average Duration <strong>of</strong> Stay<br />
Years<br />
1999-<br />
2001<br />
2002-<br />
2008<br />
Domestic Tourists’<br />
Average stay<br />
International Tourists’<br />
Average Stay.<br />
2 days 3 days<br />
3 days 4 days<br />
Multipliers<br />
Indirect Output, total <strong>in</strong>come <strong>and</strong> employment generation have<br />
been calculated based on <strong>the</strong> multipliers listed <strong>in</strong> table below. These<br />
multipliers have been taken from a 1992 united nations ESCAP<br />
sponsored study, “The <strong>Eco</strong>nomic Impact <strong>of</strong> <strong>Tourism</strong> <strong>in</strong> India”.<br />
Table 41: <strong>Eco</strong>nomic Multipliers <strong>in</strong> <strong>Tourism</strong> Sector<br />
Multiplier Domestic International<br />
Indirect Output 1.050 1.069<br />
Income – output 0.903 0.930<br />
multiplier<br />
Employment/Output 13.62 17.33<br />
Calculation <strong>of</strong> Output<br />
The <strong>in</strong>direct output has been calculated as follows:-<br />
Indirect Output = Direct Output x Indirect Output Multiplier<br />
The total output comprises <strong>the</strong> sum <strong>of</strong> direct <strong>and</strong> <strong>in</strong>direct output
150<br />
Calculation <strong>of</strong> Income<br />
Total Income (direct <strong>and</strong> <strong>in</strong>direct) accru<strong>in</strong>g to <strong>the</strong> economy has<br />
been derived us<strong>in</strong>g <strong>the</strong> <strong>in</strong>come/output multiplier given above. The<br />
total <strong>in</strong>come has been calculated as follows;<br />
Total Income = Direct Output x Income /Output Multipliers<br />
The <strong>in</strong>cremental employment generated due to <strong>in</strong>creased tourists’<br />
tourist’s arrivals has been arrived at as follows:-<br />
Total Employment = Direct Output x Employment /Output Multiplier<br />
Projected <strong>Eco</strong>nomic Benefits<br />
Table represents <strong>the</strong> estimated total output for Puducherry due<br />
to <strong>in</strong>creased tourism activity <strong>in</strong> <strong>the</strong> next ten years:<br />
Table 42: Estimated Total Output<br />
(In Rs. Million)<br />
Direct output Indirect output Total Output<br />
Year Domesti<br />
c<br />
Internat<br />
ional<br />
Domest<br />
ic<br />
Internatio<br />
nal<br />
Domest<br />
ic<br />
Internatio<br />
nal<br />
1999 246.09 32.44 258.40 34.67 504.49 67.11<br />
2000 285.71 37.13 300.00 39.70 585.71 76.83<br />
2001 529.82 120.71 556.31 129.04 1086.13 249.75<br />
2002 654.99 147.15 687.74 157.31 1342.73 304.46<br />
2003 809.73 179.38 850.22 191.76 1659.95 371.14<br />
2004 1001.03 218.66 1051.08 233.75 2052.11 452.42<br />
2005 1237.52 266.56 1299.04 284.95 2536.11 551.51<br />
2006 1529.89 324.93 1606.38 347.35 3136.27 672.27<br />
2007 1891.32 396.09 1985.89 423.42 3877.21 819.51<br />
2008 2338.14 479.62 2455.05 512.71 4793.19 992.33<br />
While <strong>the</strong> <strong>in</strong>come from domestic tourist will grow at 30 percent<br />
per annum <strong>the</strong> <strong>in</strong>come from <strong>in</strong>ternational tourist will grow at 35<br />
percent per annum. The real <strong>in</strong>crease would however be lesser on<br />
account <strong>of</strong> <strong>in</strong>flation.<br />
Table 43: Projected Income Generated Per Annum<br />
Income Generated (Rs. Million)<br />
Year Domestic International Total<br />
1999 222.22 30.17 252.39<br />
2000 258.00 34.54 292.53<br />
2001 478.43 112.26 590.69<br />
2002 591.46 136.85 728.31<br />
2003 731.19 166.82 898.01
151<br />
2004 903.93 203.36 1107.29<br />
2005 1117.48 247.90 1365.38<br />
2006 1381.49 302.18 1683.67<br />
2007 1707.86 368.36 2076.22<br />
2008 2111.34 446.04 2557.39<br />
The estimates <strong>of</strong> employment generated have been made on <strong>the</strong><br />
basis <strong>of</strong> <strong>the</strong> employment multipliers presented <strong>in</strong> <strong>the</strong> earlier table.<br />
The estimates <strong>of</strong> <strong>the</strong> <strong>in</strong>cremental employment generated due to<br />
domestic that by <strong>the</strong> year 2008 tourism will generate additional<br />
employment for more than 40,000 persons.<br />
Table 44: Projected Income Generated Per Annum<br />
Income Generated (Rs. Million)<br />
Year Domestic International Total<br />
1999 3352 562 3914<br />
2000 3891 644 4535<br />
2001 7216 2092 9308<br />
2002 8921 2550 11471<br />
2003 11029 3109 14137<br />
2004 13634 3789 17424<br />
2005 16855 4619 21474<br />
2006 20837 5631 26468<br />
2007 25760 6864 32624<br />
2008 31845 8312 40157<br />
RECOMMENDED MARKETING INITIATIVES FOR DEVELOPMENT<br />
OF ECO-TOURISM IN PUDUCHERRY REGION<br />
Position<strong>in</strong>g Strategy<br />
The unique French connection <strong>of</strong> Puducherry region has been<br />
perceived as a major strength w.r.t its tourism attractions. The o<strong>the</strong>r<br />
strength <strong>of</strong> <strong>the</strong> region is its multi-section <strong>potential</strong>ity. Proximity <strong>of</strong> <strong>the</strong><br />
region to Chennai, Bangalore which is its major feeder centre is<br />
strength. The <strong>in</strong>herit pull <strong>of</strong> Auroville/ Aurob<strong>in</strong>do Ashram is also a<br />
supplement<strong>in</strong>g factor. Apart from that backwaters at chunnabar,<br />
ousteri lake
152<br />
And Bahour Lake is add<strong>in</strong>g more popularity to <strong>the</strong> dest<strong>in</strong>ation.<br />
With <strong>the</strong> backdrop, <strong>the</strong> study probed <strong>in</strong>to various possibilities /<br />
<strong>potential</strong>ities <strong>of</strong> tourism development <strong>in</strong> <strong>the</strong> region <strong>and</strong> <strong>the</strong> follow<strong>in</strong>g<br />
market-position<strong>in</strong>g is recommended.<br />
i. For target visitors <strong>of</strong> foreign orig<strong>in</strong>, Puducherry can be<br />
promoted with a USP (Unique Sell<strong>in</strong>g Promotional) <strong>of</strong> French<br />
connection. Additional promotional peg can be cosmopolitan<br />
character <strong>of</strong> <strong>the</strong> city with Beach <strong>Tourism</strong>/Back waters <strong>in</strong> <strong>the</strong><br />
backdrop<br />
(<strong>Eco</strong>-<strong>Tourism</strong>)<br />
ii. For target visitors <strong>in</strong> <strong>the</strong> domestic long haul market, <strong>the</strong><br />
region can be promoted with recreational activities as<br />
(a) A French town <strong>in</strong> India–more French festivals/Themes etc.<br />
(b)A leisure <strong>and</strong> holiday dest<strong>in</strong>ation Beach <strong>Tourism</strong> beaches.<br />
iii. Float<strong>in</strong>g restaurants <strong>and</strong> house boats<br />
For target visitors from sou<strong>the</strong>rn <strong>in</strong>terl<strong>and</strong> tours, Puducherry region<br />
can be promoted as a weekend leisure dest<strong>in</strong>ation.<br />
Circuit development<br />
Puducherry primarily has to be seen as a st<strong>and</strong> alone<br />
dest<strong>in</strong>ation <strong>of</strong>fer<strong>in</strong>g a unique comb<strong>in</strong>ation <strong>of</strong> French ambience, leisure<br />
<strong>and</strong> holiday possibilities <strong>and</strong> a conference <strong>of</strong> French-Tamil centre.<br />
Puducherry as a part <strong>of</strong> <strong>the</strong> well developed tourism circuit <strong>of</strong><br />
Chennai – Mahabalipuram – Puducherry – Thanjavur is a reality<br />
which can be capitalised by <strong>in</strong>creas<strong>in</strong>g <strong>the</strong> stay at Puducherry from 1<br />
night to at least 2 nights. This can be possible by creat<strong>in</strong>g tourism<br />
pulls <strong>and</strong> attractions, as proposed, as o<strong>the</strong>rwise Puducherry is seen<br />
as a utilitarian night halt on <strong>the</strong> circuit with a present perception <strong>of</strong><br />
<strong>the</strong> region be<strong>in</strong>g that <strong>of</strong> a half day sight see<strong>in</strong>g options.
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Market<strong>in</strong>g <strong>and</strong> promotion<br />
Putt<strong>in</strong>g <strong>the</strong> recommended USPs <strong>and</strong> position<strong>in</strong>g <strong>in</strong> perspective,<br />
Puducherry region can be promoted <strong>in</strong> <strong>the</strong> follow<strong>in</strong>g manner:-<br />
i. Promotional campaigns <strong>in</strong> France / Europe, North America<br />
<strong>and</strong> South East Asia as a French Town/With <strong>Eco</strong>-<strong>Tourism</strong> on<br />
<strong>the</strong> coast <strong>of</strong> Bay <strong>of</strong> Bengal, Media to be used for this would<br />
be:<br />
a. Magaz<strong>in</strong>es / brochures <strong>in</strong> target countries.<br />
b. Requisite publicity aids <strong>in</strong>clud<strong>in</strong>g video films/ CDs<br />
available with India <strong>Tourism</strong> Offices <strong>in</strong> target countries.<br />
c. Travel trade promotion by participat<strong>in</strong>g <strong>in</strong> relevant travel<br />
trade marts <strong>and</strong> expositions.<br />
ii. Sett<strong>in</strong>g up <strong>of</strong> effective tourism <strong>in</strong>formation centres at<br />
Chennai, Delhi, Bangalore, Mumbai <strong>and</strong> Triv<strong>and</strong>rum etc.,<br />
iii. Organis<strong>in</strong>g <strong>Eco</strong>-<strong>Tourism</strong> Village <strong>in</strong>clud<strong>in</strong>g <strong>the</strong> events<br />
suggested on a regular basis with desired media hype.<br />
iv. Familiarisation tours <strong>of</strong> domestic travel agents <strong>and</strong> tour<br />
operators with a thrust on <strong>the</strong> tw<strong>in</strong> – USP’ <strong>of</strong> French<br />
connection <strong>and</strong> <strong>Eco</strong>-<strong>Tourism</strong>.
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KARAIKAL REGION<br />
Location <strong>and</strong> area<br />
Karaikal district lies 150 kms South <strong>of</strong> Puducherry. It is<br />
enslaved by Thanjavur district <strong>of</strong> Tamil Nadu <strong>and</strong> is located between<br />
10 degree 51’ <strong>and</strong> 11 degree north latitude <strong>and</strong> 79 degree 43’ <strong>and</strong> 79<br />
degree 52’ east longitude. The boundaries <strong>of</strong> this district are <strong>the</strong> Bay<br />
<strong>of</strong> Bengal on <strong>the</strong> east <strong>and</strong> Thanjavur district on <strong>the</strong> o<strong>the</strong>r 3 sides.<br />
The district is so spread out that Karaikal is located at <strong>the</strong><br />
centre with <strong>the</strong> communes <strong>of</strong> Kottucherry on <strong>the</strong> North, Nedungadu<br />
on <strong>the</strong> north-west, Tirunallar on <strong>the</strong> west, Neravy <strong>and</strong><br />
Tirumalairayanpatt<strong>in</strong>am on <strong>the</strong> south. Neravy commune is made up<br />
<strong>of</strong> two detached portions separated by Nannilam taluk <strong>of</strong> Thanjavur<br />
district but aligned to Tirunallar commune with <strong>the</strong> easterly flow <strong>of</strong><br />
Arasalar River form<strong>in</strong>g <strong>the</strong> commune boundary. 3 small isolated<br />
conclaves <strong>of</strong> Thanjavur district are embedded with<strong>in</strong> <strong>the</strong> detached<br />
enclave <strong>of</strong> Neravy commune <strong>in</strong> Tirumalaairayanpatt<strong>in</strong>am commune;<br />
<strong>the</strong> village <strong>of</strong> Padudarkollai lies detached <strong>and</strong> enclaved with<strong>in</strong><br />
Nannilam taluk.<br />
Total area <strong>of</strong> <strong>the</strong> district 160 sq. Kms. The district<br />
headquarters is located at Karaikal.<br />
Geography <strong>and</strong> Physical features<br />
The district is situated more or less on a flat l<strong>and</strong>. There are no<br />
hills or forests <strong>in</strong> this district. This district consists <strong>of</strong> almost entire<br />
coastal alluvial soil.<br />
History<br />
Several explanations are <strong>of</strong>fered for <strong>the</strong> name ‘Karaikal’. The<br />
imperial Gazetteer gives it <strong>the</strong> mean<strong>in</strong>g ‘Fish passes’ Accord<strong>in</strong>g to<br />
Julien V<strong>in</strong>son <strong>the</strong> town is said to have been known as ‘Karaigiri’ <strong>in</strong><br />
Sanskrit. In 1738 Dumas, a French citizen with an <strong>in</strong>tention <strong>of</strong>
155<br />
extend<strong>in</strong>g <strong>the</strong> French territory <strong>in</strong> India, negotiated with <strong>the</strong> <strong>the</strong>n<br />
Sahuji <strong>of</strong> Thajavur for possession. This marked <strong>the</strong> beg<strong>in</strong>n<strong>in</strong>g <strong>of</strong><br />
French rule <strong>in</strong> Karaikal.<br />
Rivers canal <strong>and</strong> water ways<br />
This district lies <strong>in</strong> Cauvery delta <strong>and</strong> is fed by <strong>the</strong> water <strong>of</strong><br />
Arasalar (runn<strong>in</strong>g a distance <strong>of</strong> 11.97 Kms <strong>in</strong> <strong>the</strong> region) Nattar (11.2<br />
Kms), Vanjiar river (9 Kms), Nular (13.77 Kms), Puravadaiyaran (5.3<br />
Kms) Thirumalurayanadar (5.13 Kms), <strong>and</strong> <strong>the</strong> N<strong>and</strong>alar (15.5 Kms).<br />
Town <strong>and</strong> Villages<br />
The district at present comprises <strong>of</strong> 6 taluks <strong>and</strong> 1 community<br />
development block. It has 1 town <strong>and</strong> 100 villages.<br />
Roads<br />
Karaikal district is well connected with good motorable roads<br />
directly from important centres like Chidambaram, Tiruchirapalli,<br />
Nagapatt<strong>in</strong>am Nagore, Velankanni <strong>and</strong> Thanjavur etc.<br />
Accessibility <strong>and</strong> Distance<br />
as follows:-<br />
Some <strong>of</strong> <strong>the</strong> distances <strong>of</strong> important tourist/pilgrimage places are<br />
Thirunallar : 5 Km<br />
Nagore : 10 Km<br />
Velankanni : 19 Km<br />
Chidambaram : 57 Km<br />
Puducherry : 132 Km<br />
Thiruchirapalli : 168 Km<br />
Chennai : 294 Km<br />
The nearest airport, Thiruchirapalli is 168 Kms away.
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Public Transport<br />
There is good number <strong>of</strong> buses <strong>in</strong> operation <strong>in</strong> <strong>the</strong> district. They<br />
also connect places like Nagore, Nagapatt<strong>in</strong>am, <strong>and</strong> o<strong>the</strong>r parts <strong>of</strong><br />
Tamil Nadu. Many Private carriers as well as Public buses are ply<strong>in</strong>g<br />
<strong>in</strong> <strong>the</strong> district. Long distance buses operated by Tamil Nadu Govt from<br />
Nagapatt<strong>in</strong>am to Madras via Puducherry, pass through Karaikal.<br />
Fairs <strong>and</strong> Festivals<br />
On <strong>the</strong> full moon day <strong>of</strong> <strong>the</strong> Tamil month Masi, <strong>the</strong><br />
“Masimagam” festival is celebrated <strong>in</strong> <strong>the</strong> sea – shore <strong>of</strong> Karaikal. The<br />
Karaikal Ammayar temple festival which holds <strong>the</strong> annual “Magani”<br />
festival which is a well attended ‘Mela’.<br />
Industrial Scenario<br />
The Karaikal region is emerg<strong>in</strong>g as a high <strong>potential</strong> <strong>in</strong>dustrial<br />
area. There are three large scale <strong>in</strong>dustries, three medium scale<br />
<strong>in</strong>dustries <strong>and</strong> 689 small scale <strong>in</strong>dustries situated <strong>in</strong> <strong>the</strong> Karaikal<br />
region. Henkel – Spic India Ltd. has set-up two chemical units at a<br />
cost <strong>of</strong> Rs. 85 Crores. O<strong>the</strong>r big names <strong>in</strong> <strong>the</strong> region <strong>in</strong>clude E.I.D.<br />
Parry Ltd. (Rs. 65 Crores <strong>in</strong>vestments) <strong>and</strong> BOSS Pr<strong>of</strong>iles Ltd (Rs. 45<br />
crores <strong>in</strong>vestment). There are also three sp<strong>in</strong>n<strong>in</strong>g mills, one under cooperative<br />
<strong>and</strong> two under private sector management. A Gas based<br />
Power plant with 32.5 MV capacity is also be<strong>in</strong>g set-up at a cost <strong>of</strong> Rs.<br />
110 crores. The Oil <strong>and</strong> Natural Gas Commission (O.N.G. C) have also<br />
shifted <strong>the</strong>ir Cauvery project head-quarters from Chennai to Karaikal.<br />
O.N.G.C is also sett<strong>in</strong>g up a hous<strong>in</strong>g colony with 400 units. Fur<strong>the</strong>r<br />
an oil ref<strong>in</strong>ery at a cost <strong>of</strong> Rs. 2000.00 crores under N.R.I. <strong>in</strong>vestment<br />
is proposed to be set up at Vanjore <strong>in</strong> Karaikal. Out <strong>of</strong> <strong>the</strong> 100 growth<br />
centres proposed to be set up throughout India dur<strong>in</strong>g <strong>the</strong> eighth plan<br />
period, one centre has been allotted to <strong>the</strong> Union territory <strong>of</strong><br />
Puducherry. It is proposed to set up <strong>in</strong> a 1200 acre site at T.R.<br />
Pat<strong>in</strong>am with an <strong>in</strong>vestment <strong>of</strong> Rs 600 crores <strong>in</strong> Karaikal region. It is<br />
expected that about 30 medium /large scale <strong>in</strong>dustries <strong>and</strong> about 100
157<br />
to 200 small scale <strong>in</strong>dustries will be set up <strong>in</strong> this centre. This growth<br />
centre will br<strong>in</strong>g about an <strong>in</strong>vestment <strong>of</strong> more than Rs. 300 crores <strong>and</strong><br />
will provide employment to about 12000 to 15000 persons.<br />
EXISTING TOURISM SCENARIO AT KARAIKAL<br />
Karaikal is one <strong>of</strong> <strong>the</strong> four regions <strong>of</strong> <strong>the</strong> Union Territory <strong>of</strong><br />
Puducherry. It is about 132 Kms. South <strong>of</strong> Puducherry. Karaikal is<br />
a small coastal town on <strong>the</strong> eastern west <strong>and</strong> as it was a part <strong>of</strong> <strong>the</strong><br />
prior French establishment, s<strong>in</strong>ce 1739, it is meet<strong>in</strong>g place for <strong>the</strong><br />
western culture <strong>and</strong> traditional culture <strong>of</strong> <strong>the</strong> Tanjore district.<br />
Karaikal has great tourism <strong>potential</strong> <strong>in</strong> un<strong>in</strong>terrupted <strong>and</strong> virg<strong>in</strong><br />
beach stretches all along its eastern boundary. There is <strong>in</strong> fact an<br />
unutilised beach stretch <strong>of</strong> more than 15 Kms, which opens up to <strong>the</strong><br />
Bay <strong>of</strong> Bengal. Though <strong>the</strong>re are a number <strong>of</strong> fishermen hamlets all<br />
along <strong>the</strong> coast but <strong>the</strong>re are a number <strong>of</strong> un<strong>in</strong>habited stretches<br />
<strong>of</strong>fer<strong>in</strong>g immense tourism <strong>potential</strong>.<br />
At present <strong>the</strong>re is no beach activity. Near <strong>the</strong> town, where<br />
Arasalar River enters <strong>the</strong> sea, <strong>the</strong> beach is used by <strong>the</strong> local<br />
population for even<strong>in</strong>g out<strong>in</strong>gs. There is a PTDC restaurant on <strong>the</strong><br />
beach front near <strong>the</strong> light house which too attracts a considerable<br />
traffic. Discussions with <strong>the</strong> manager reveal that on <strong>the</strong> weekend,<br />
dur<strong>in</strong>g even<strong>in</strong>g hours between 150 – 200 persons visit <strong>the</strong> restaurant.<br />
Float<strong>in</strong>g Restaurants were <strong>in</strong>troduced to attract more number <strong>of</strong><br />
tourists.<br />
Karaikal is famous for <strong>the</strong> traditional temple <strong>of</strong> Lord Someswara<br />
(Saturn) at Thirunallore which is just 5 Kms. Away from <strong>the</strong> Karaikal<br />
town. This temple has a great significance <strong>in</strong> India <strong>and</strong> abroad <strong>and</strong><br />
lakhs <strong>of</strong> devotees visit <strong>the</strong> temple. Saturdays are especially crowded<br />
<strong>and</strong> once <strong>in</strong> 21/2 year, dur<strong>in</strong>g <strong>the</strong> sanipeyarchi festival more than<br />
one lakh devotees visit <strong>the</strong> shr<strong>in</strong>e on each day.
158<br />
In <strong>the</strong> town, <strong>the</strong>re is a small <strong>and</strong> beautiful temple <strong>of</strong> Karaikal<br />
Ammaiyar, <strong>the</strong> only woman out <strong>of</strong> <strong>the</strong> 63 Nayanmars. Karaikal has <strong>in</strong><br />
its h<strong>in</strong>terl<strong>and</strong> such pilgrimage/ tourist centres <strong>of</strong> repute as<br />
Chidambaram, Sirkali, Poombuhar, Thiruvidaimaruthur Gangoikonda<br />
Cholapuram, Kumbakonam, Swamimalai <strong>and</strong> Alangudi to <strong>the</strong> west.<br />
Then it has world famous Basilica <strong>of</strong> Vellenkanni <strong>and</strong> Nagore<br />
Dargha, Sikkal, Thiruvarur <strong>and</strong> Mannargudi to <strong>the</strong> South. Therefore,<br />
Karaikal has a strategic location w.r.t pilgrim’s traffic <strong>and</strong> <strong>in</strong> itself it is<br />
a great pilgrim <strong>and</strong> religious centre which receives lakhs <strong>of</strong> devotees<br />
each year.<br />
Tranquebar or Tharamgambadi <strong>in</strong> Tamil Nadu is located merely<br />
10 Kms north <strong>of</strong> Karaikal. Here <strong>the</strong>re is an Old Danish fort which was<br />
a part <strong>of</strong> <strong>the</strong> Danish settlement. Many tourists visit Tranquebar as it<br />
is a panoramic site <strong>of</strong> old European feet on <strong>the</strong> coast l<strong>in</strong>e <strong>of</strong> Bay <strong>of</strong><br />
Bengal.<br />
Overall, Karaikal is largely viewed as a Pilgrim dest<strong>in</strong>ation. The<br />
location is very close to popular pilgrim dest<strong>in</strong>ations <strong>of</strong> “Thirunallar”,<br />
Thirunageswar, Nagore, Vellankanni, Kumbakonam etc. Leisure<br />
tourism though now non existent has a good <strong>potential</strong> at Karaikal.<br />
The beaches <strong>of</strong> Karaikal <strong>of</strong>fer immense scenic beauty <strong>and</strong> <strong>of</strong>fer a<br />
worthwhile place for weekend /holiday relaxation. Foreign tourist<br />
arrivals at Karaikal are very low at about 200 tourists. The domestic<br />
tourist arrivals at Karaikal are <strong>in</strong> <strong>the</strong> region <strong>of</strong> about 1 Lakhs. Both<br />
domestic <strong>and</strong> foreign tourist growth is almost stagnant. This is<br />
because, <strong>the</strong> primary reason for visit to Karaikal is a visit to <strong>the</strong><br />
Saturn Temple at Thirunallar <strong>and</strong> tourists leave immediately after <strong>the</strong><br />
Darshan. Till now, effort has been made to reta<strong>in</strong> <strong>the</strong> tourists at<br />
Karaikal because <strong>of</strong> non availability <strong>of</strong> any tourism attraction. The<br />
packages which are marketed by Tamil Nadu <strong>Tourism</strong> also <strong>in</strong>clude<br />
Karaikal as a limited halt day visit stop over po<strong>in</strong>t.<br />
Place <strong>of</strong> Tourist <strong>in</strong>terest
159<br />
Karaikal f<strong>in</strong>ds a place <strong>in</strong> <strong>the</strong> tourist map <strong>of</strong> India as a pilgrimage<br />
centre. Some <strong>of</strong> <strong>the</strong> important tourist <strong>in</strong>terests are given below:<br />
Lord Darbaranyeswar Temple<br />
Situated about 5 Kms from Karaikal, a temple dedicated to Sri<br />
Darbaranyesswarar constructed dur<strong>in</strong>g <strong>the</strong> Chola Period exists <strong>in</strong><br />
Tirunallar village <strong>of</strong> Tirunallar commune. Although <strong>the</strong> presid<strong>in</strong>g<br />
deity is Sri Darbaranyeswarar, Lord Saneeswara Bhagavan who has a<br />
separate apartment <strong>in</strong> this temple is very famous. Once <strong>in</strong> 2 ½ years<br />
a great Sanipeyarchi festival is celebrated <strong>and</strong> attended by lakhs <strong>of</strong><br />
pilgrims from all over India.<br />
Ammaiyar temple<br />
The temple is dedicated to a celebrated woman Saiva sa<strong>in</strong>t<br />
Punithavathi subsequently elevated to <strong>the</strong> status <strong>of</strong> a goddess. She is<br />
<strong>the</strong> only woman out <strong>of</strong> 63 Nayanmars.<br />
Tranquebar (Tamil Nadu)<br />
It is a Danish settlement with an ancient fort, a place where <strong>the</strong><br />
first pr<strong>in</strong>t<strong>in</strong>g press was established It is located 10 Km. North <strong>of</strong><br />
Karaikal. This place attracts around 20000 visitors <strong>in</strong> a year.<br />
Nagore Andavar Dargah (Tamil Nadu)<br />
This is one <strong>of</strong> <strong>the</strong> biggest Muslim Pilgrim centre <strong>in</strong> India <strong>and</strong> is<br />
located 10 Km south <strong>of</strong> Karaikal.<br />
Vellenkanni Church (Tamil Nadu)<br />
It is <strong>the</strong> famous Christian Pilgrim shr<strong>in</strong>e 26 Km south <strong>of</strong><br />
Karaikal.<br />
Beach<br />
Though <strong>the</strong> beach is not fully developed, yet it attracts good<br />
number <strong>of</strong> tourists/ visitors. The vast silent stretch <strong>of</strong> <strong>the</strong> beach can<br />
be developed as an ideal place for leisure activities.
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SWOT ANALYSIS OF KARAIKAL FROM THE PERSPECTIVE OF<br />
ECO-TOURISM DEVELOPMENT<br />
STRENGTH<br />
• Strong Pilgrimage traffic throughout<br />
<strong>the</strong> year with heavy <strong>in</strong>flows dur<strong>in</strong>g<br />
weekends on account <strong>of</strong> Saturn<br />
temple.<br />
• Fast Develop<strong>in</strong>g as an <strong>in</strong>dustrial hub<br />
with a thrust on Petrochemicals<br />
<strong>in</strong>dustry.<br />
• Located close to many important<br />
Pilgrimage centres <strong>of</strong> Tamil Nadu viz.<br />
Thirunageswaram, Kumbakonam,<br />
Nagore, Vellankanni etc.<br />
• Availability <strong>of</strong> l<strong>and</strong> at strategic<br />
locations<br />
• Good amount <strong>of</strong> transit traffic to<br />
Velankanni <strong>and</strong> Nagore, which can<br />
be capitalised by future way side<br />
projects along <strong>the</strong>se routes.<br />
OPPORTUNITIES<br />
• Viable multiple product options<br />
can be developed to serve both<br />
bus<strong>in</strong>ess / pilgrimage/ transit<br />
segments.<br />
• Large number <strong>of</strong> weekend<br />
tourists who visit Karaikal due to<br />
<strong>the</strong> lower cost <strong>of</strong> liquor who may<br />
be encouraged to make use <strong>of</strong> <strong>the</strong><br />
tourism facilities proposed.<br />
• The proposed Extension <strong>of</strong> East<br />
coast road would <strong>in</strong>crease <strong>the</strong><br />
traffic volume <strong>and</strong> could afford<br />
<strong>potential</strong> for development <strong>of</strong><br />
highways motels /way side<br />
facilities.<br />
• The exist<strong>in</strong>g packages <strong>of</strong> TTDC<br />
connect Karaikal albeit as a<br />
“Limited stop over po<strong>in</strong>t” – once<br />
tourism products are developed<br />
packages could be modified for a<br />
one night stay at Karaikal.<br />
WEAKNESS<br />
• Absence <strong>of</strong> a rail head<br />
• No exist<strong>in</strong>g enterta<strong>in</strong>ment<br />
leisure tourism products<br />
lead<strong>in</strong>g to <strong>the</strong> position<strong>in</strong>g<br />
Karaikal as a transit po<strong>in</strong>t<br />
ra<strong>the</strong>r than as a dest<strong>in</strong>ation<br />
• Strong consumer perception<br />
<strong>and</strong> holy town ra<strong>the</strong>r than a<br />
leisure centre.<br />
• Absence <strong>of</strong> Good/ quality<br />
accommodation units restrict<br />
<strong>the</strong> retention <strong>of</strong> high end<br />
tourist.<br />
THREATS<br />
Threat from <strong>the</strong> proposed compet<strong>in</strong>g<br />
tourism products like amusement<br />
facilities proposed <strong>in</strong> <strong>the</strong> nearby<br />
tourism centres (both Govt as well as<br />
Private) such as Nagore Velankanni,<br />
<strong>and</strong> Poombuhar.
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PRIMARY SURVEY OF DOMESTIC TOURISTS AT KARAIKAL<br />
A survey was carried out at Karaikal to assess <strong>the</strong> pr<strong>of</strong>ile <strong>of</strong><br />
tourists visit<strong>in</strong>g Karaikal, <strong>the</strong>ir motivation for visit, spend<strong>in</strong>g patterns,<br />
satisfaction with available facilities <strong>and</strong> services <strong>and</strong> facilities desired<br />
to be made available. About 100 respondents (Domestic tourists) were<br />
surveyed at Karaikal. S<strong>in</strong>ce level <strong>of</strong> foreign tourists at Karaikal is very<br />
low (About 200 Odd tourists <strong>in</strong> a year), it was not possible to get a<br />
mean<strong>in</strong>gful sample <strong>of</strong> foreign tourists at Karaikal. The results <strong>of</strong> <strong>the</strong><br />
survey have been presented below.<br />
Place <strong>of</strong> Orig<strong>in</strong><br />
All <strong>the</strong> respondents who were <strong>in</strong>terviewed were residents <strong>of</strong><br />
South India. Some prom<strong>in</strong>ent po<strong>in</strong>ts <strong>of</strong> orig<strong>in</strong> were Puducherry (10%)<br />
Mayiladuthurai (10%), Chennai (7%) Trichy (10%) <strong>and</strong> Nagapatt<strong>in</strong>am<br />
(10%).<br />
Onward dest<strong>in</strong>ation<br />
Tanjore, Srirangam, Nagapatt<strong>in</strong>am, Kumbakonam, Salem,<br />
Nagore, Chennai <strong>and</strong> Mayiladuthurai were reported as <strong>the</strong> next<br />
dest<strong>in</strong>ations.<br />
Previous dest<strong>in</strong>ation<br />
The break-up <strong>of</strong> previous dest<strong>in</strong>ation <strong>of</strong> domestic tourists to<br />
Karaikal presents a mixed picture with tourists com<strong>in</strong>g <strong>in</strong> from varied<br />
parts. However 14% <strong>of</strong> <strong>the</strong> respondents reported that <strong>the</strong>ir previous<br />
stopover was Chidambaram with ano<strong>the</strong>r 7% <strong>and</strong> 10% stat<strong>in</strong>g Tanjore<br />
<strong>and</strong> Trichy as <strong>the</strong>ir previous dest<strong>in</strong>ation.<br />
Pr<strong>of</strong>essional background <strong>of</strong> respondents<br />
More than 2/3 rd <strong>of</strong> <strong>the</strong> respondents were <strong>in</strong> bus<strong>in</strong>ess. 20% were<br />
<strong>in</strong> jobs <strong>and</strong> little over 12% were pr<strong>of</strong>essionals.
162<br />
Frequency <strong>of</strong> visit<br />
While 1/3 rd <strong>of</strong> <strong>the</strong> tourists <strong>in</strong>terviewed at Karaikal were first<br />
time visitors, more than half reported that <strong>the</strong>y visit <strong>the</strong> place at least<br />
twice <strong>in</strong> a year.<br />
Purpose <strong>of</strong> visit<br />
Pilgrimage was expressed as <strong>the</strong> most significant purpose for<br />
visit<strong>in</strong>g Karaikal (85% <strong>of</strong> respondents). Bus<strong>in</strong>ess visits accounted for<br />
ano<strong>the</strong>r 10% <strong>and</strong> only 5% <strong>of</strong> <strong>the</strong> respondents reported Pleasure /<br />
holiday as <strong>the</strong>ir primary purpose <strong>of</strong> visit.<br />
Duration <strong>of</strong> stay<br />
Bulk <strong>of</strong> <strong>the</strong> respondents (85%) was day visitors. These were<br />
primarily pilgrim traffic <strong>and</strong> only 15% reported that <strong>the</strong>y would stay<br />
for one night or more.<br />
Mode <strong>of</strong> travel<br />
2/3 rd <strong>of</strong> <strong>the</strong> tourists had used a personal car/hired coach or a<br />
taxi to visit Karaikal. O<strong>the</strong>rs had arrived by Public bus.<br />
Ma<strong>in</strong> tourist’s attractions visited at Karaikal<br />
Saturn temple has been reported as <strong>the</strong> place to be visited by<br />
more than 80% <strong>of</strong> <strong>the</strong> respondents only 20% <strong>in</strong>dicated that <strong>the</strong>y may<br />
visit <strong>the</strong> beach as well.<br />
Table 45: Feedback on facilities – General<br />
% Age <strong>of</strong> Respondents<br />
Factor Good Average Poor No Op<strong>in</strong>ion<br />
Availability / 48 7 0 45<br />
quality <strong>of</strong><br />
accommodation<br />
Transportation 81 19 0 0<br />
availability<br />
Quality <strong>of</strong> local<br />
arts <strong>and</strong> crafts<br />
19 32 35 14
163<br />
Availability <strong>of</strong><br />
wayside facilities<br />
<strong>and</strong> public<br />
conveniences<br />
Availability <strong>of</strong><br />
shopp<strong>in</strong>g areas<br />
<strong>and</strong> avenues for<br />
recreation <strong>in</strong> <strong>and</strong><br />
around <strong>the</strong> region<br />
36 32 32 0<br />
42 16 39 3<br />
While <strong>the</strong> tourists have rated factors like availability/ quality <strong>of</strong><br />
transportation as generally good, a lot <strong>of</strong> respondents have rated <strong>the</strong><br />
factors like wayside facilities, shopp<strong>in</strong>g recreation <strong>and</strong> local arts <strong>and</strong><br />
crafts as ei<strong>the</strong>r poor or average.<br />
Feedback on Tourist Assets<br />
Saturn Temple<br />
Perception <strong>of</strong> asset <strong>and</strong> quality <strong>of</strong> ma<strong>in</strong>tenance have been rated<br />
as generally good or average, response on ambience facilities <strong>and</strong><br />
convenience are more skewed towards be<strong>in</strong>g ei<strong>the</strong>r poor or average.<br />
Here it may mention that more than 50% <strong>of</strong> <strong>the</strong> respondents felt that<br />
Public conveniences, <strong>the</strong> rest relation <strong>and</strong> refreshment facilities were<br />
poor.<br />
Table 46: Perception <strong>of</strong> Asset <strong>and</strong> Quality <strong>of</strong> Ma<strong>in</strong>tenance<br />
% Age <strong>of</strong> Respondents<br />
Factor<br />
Goo Average Poor No Op<strong>in</strong>ion<br />
d<br />
Perception <strong>of</strong> asset 85 11 4 0<br />
value<br />
Quality <strong>of</strong> ma<strong>in</strong>tenance 42 54 4 0<br />
Ambience <strong>and</strong> sett<strong>in</strong>g 8 88 4 0<br />
Availability <strong>of</strong> tourist facilities <strong>and</strong> services<br />
i) Park<strong>in</strong>g 31 54 12 4<br />
ii) Public conveniences 23 31 46 0<br />
<strong>and</strong> facilities<br />
iii) Rest / relaxation<br />
<strong>and</strong> refreshment<br />
27 23 50 0
164<br />
Beach <strong>and</strong> o<strong>the</strong>r Developments<br />
There have been mixed response on <strong>the</strong> beach at Karaikal.<br />
Regard<strong>in</strong>g proposed attractions at Karaikal, Amassment Park, Aqua<br />
world, underwater world <strong>and</strong> family enterta<strong>in</strong>ment centre – <strong>the</strong>y all<br />
have received overwhelm<strong>in</strong>g responses. All <strong>the</strong> proposed products<br />
received overwhelm<strong>in</strong>g responses. The 70% to 95% <strong>of</strong> <strong>the</strong> visitors<br />
assured that <strong>the</strong>y will certa<strong>in</strong>ly patronise <strong>the</strong> proposed facilities which<br />
clearly demonstrates captive market for <strong>the</strong> products to be developed.<br />
Table 47: Proposed Attraction <strong>in</strong> Karaikal<br />
% Age <strong>of</strong> Respondents<br />
Proposed Attraction Certa<strong>in</strong>ly Maybe May Not No Op<strong>in</strong>ion<br />
Visit<br />
Amusement / Water 68 26 0 6<br />
Park<br />
Aqua World 61 26 0 13<br />
Underwater World 87 7 0 6<br />
Family enterta<strong>in</strong>ment<br />
centre<br />
94 3 0 3<br />
Some <strong>of</strong> <strong>the</strong> suggestions from tourists for improvement <strong>of</strong> tourist<br />
facilities at Karaikal.<br />
• <strong>Tourism</strong> Circuit connect<strong>in</strong>g all <strong>the</strong> “Navagrahas”<br />
• Sunshades with good seat<strong>in</strong>g arrangements on <strong>the</strong> Sea Shore<br />
• Improvement <strong>in</strong> boat<strong>in</strong>g, Float<strong>in</strong>g/Beach <strong>Tourism</strong> Resort<br />
• Better hotels/ restaurants to be made available<br />
• A good Beach resort with cottages<br />
• Tourist <strong>in</strong>formation centre provid<strong>in</strong>g <strong>in</strong>formation about Karaikal<br />
<strong>and</strong> o<strong>the</strong>r centres.<br />
• Railway facilities at Karaikal<br />
• More refreshment facilities at Thirunallar, hotels <strong>in</strong> Thirunallar.<br />
• House Boats etc.,
165<br />
SUGGESTED TOURISM PRODUCTS TO BE SET UP AT KARAIKAL<br />
Karaikal is one <strong>of</strong> <strong>the</strong> four regions <strong>and</strong> second largest district <strong>of</strong><br />
<strong>the</strong> Union territory. It is about 132 Km. South <strong>of</strong> Puducherry.<br />
Karaikal is well known for rich religious heritage. Karaikal is a<br />
strategic location w.r.t. pilgrims <strong>and</strong> it receives lakhs <strong>of</strong> devotees each<br />
year.<br />
The virg<strong>in</strong> beaches <strong>of</strong> Karaikal <strong>and</strong> <strong>the</strong> Pilgrim/ historical<br />
centres <strong>of</strong> Tamil Nadu which is nearby to Karaikal <strong>of</strong>fers immense<br />
<strong>potential</strong> to develop Karaikalm as a” Pilgrim cum leisure dest<strong>in</strong>ation”<br />
for <strong>the</strong> middle / upper <strong>in</strong>come segments.<br />
Dur<strong>in</strong>g <strong>the</strong> visitors survey it was reported by a vast majority <strong>of</strong><br />
<strong>the</strong> respondents that certa<strong>in</strong> enterta<strong>in</strong>ment activities be made<br />
available at Karaikal. The response to all <strong>the</strong> proposed projects at<br />
Karaikal has been overwhelm<strong>in</strong>g. At present a visit to Karaikal has<br />
been restricted to a visit to Saturn temple Dur<strong>in</strong>g <strong>the</strong> study, it was<br />
realised that <strong>the</strong> vast <strong>potential</strong> <strong>of</strong> <strong>the</strong> region has not been realised with<br />
<strong>the</strong> present efforts, Karaikal can best be a half day dest<strong>in</strong>ation or a<br />
“Transit po<strong>in</strong>t on <strong>the</strong> way to visit Nagore, Vellenkanni, <strong>and</strong> o<strong>the</strong>r<br />
Pilgrim/tourist centres.<br />
But <strong>the</strong> reality is quite different. Karaikal has significantly<br />
much more to <strong>of</strong>fer <strong>and</strong> harness<strong>in</strong>g <strong>the</strong> latest <strong>potential</strong> can possible<br />
make it position as a “Pilgrim cum leisure dest<strong>in</strong>ation for <strong>the</strong> middle/<br />
upper <strong>in</strong>come segments” <strong>in</strong> <strong>the</strong> long run. The focus on <strong>the</strong> pilgrimage<br />
should be cont<strong>in</strong>ued with wider options <strong>and</strong> <strong>the</strong> development <strong>of</strong><br />
selective leisure products for <strong>the</strong> tourists so as to make Karaikal an<br />
important hub with a one night stay.<br />
The follow<strong>in</strong>g projects based on market feedback are suggested<br />
which would make Karaikal to be positioned as “Pilgrim cum leisure<br />
dest<strong>in</strong>ation for <strong>the</strong> middle / upper <strong>in</strong>come segments.
166<br />
1. Integrated Recreation Complex near <strong>the</strong> boat club at Arasalar<br />
River:<br />
Location: On vacant l<strong>and</strong> stretch north <strong>of</strong> Arasalar River between<br />
East west road <strong>and</strong> <strong>the</strong> beach. At present <strong>the</strong> beach attracts marg<strong>in</strong>al<br />
tourists <strong>and</strong> local population/ visitors from <strong>the</strong> local comm<strong>and</strong> area.<br />
With vast stretch l<strong>and</strong> available facilities on <strong>the</strong> way to Seagull’s<br />
Restaurant <strong>of</strong>fers scope for <strong>the</strong> development <strong>of</strong> boat<strong>in</strong>g <strong>and</strong> o<strong>the</strong>r<br />
recreational facilities. The same location which has been identified by<br />
<strong>the</strong> Plann<strong>in</strong>g <strong>and</strong> Research Department <strong>and</strong> <strong>Tourism</strong> Department at<br />
Karaikal for <strong>the</strong> proposed “Beach beautification Project cum Film city<br />
project’ may be utilised with <strong>the</strong> follow<strong>in</strong>g product components.<br />
Outl<strong>in</strong>e <strong>of</strong> product concept<br />
Look<strong>in</strong>g at <strong>the</strong> various factors such as <strong>the</strong> survey results <strong>in</strong><br />
which more than 70% <strong>of</strong> <strong>the</strong> respondents have said that <strong>the</strong>y would<br />
certa<strong>in</strong>ly patronise <strong>the</strong> proposed facilities, visitors traffic to <strong>the</strong> beach,<br />
from <strong>the</strong> near by places like Mayiladuthurai Nagapat<strong>in</strong>am <strong>and</strong> <strong>the</strong><br />
local population with a good substantial disposal <strong>in</strong>come it has been<br />
recommended to develop a “Integrated Recreation Complex” <strong>in</strong> an area<br />
<strong>of</strong> around 30 acres. The location identified is well connected by road<br />
<strong>and</strong> already power supply <strong>and</strong> water are available on site <strong>the</strong>reby<br />
exempt<strong>in</strong>g <strong>the</strong> Government from provision <strong>of</strong> support <strong>in</strong>frastructure.<br />
The follow<strong>in</strong>g are <strong>the</strong> product components suggested <strong>in</strong> <strong>the</strong> complex.<br />
1. Boat<strong>in</strong>gs/Beach<strong>Tourism</strong> Resorts/Aquarium cultural shows,<br />
performance by <strong>the</strong> rural folklore etc. (To be developed by <strong>the</strong><br />
Government).<br />
2. Museum depict<strong>in</strong>g <strong>the</strong> history <strong>of</strong> Lord Saturn <strong>and</strong> story <strong>of</strong> Karaikal<br />
Ammaiar <strong>and</strong> o<strong>the</strong>r pilgrim centres near to Karaikal. (To be<br />
developed by <strong>the</strong> Government).<br />
3. House Boats (To be developed by <strong>the</strong> Government)<br />
4. Children Play Area (To be developed by Government)
167<br />
5. Boat<strong>in</strong>g Facilities (The exist<strong>in</strong>g Boat<strong>in</strong>g set up by PTTDC could be<br />
shifted here)<br />
An amusement park with water rides (to be developed by private<br />
sector on l<strong>and</strong> leased out)<br />
1. Souvenir shops (To be leased out to <strong>the</strong> private sector)<br />
2. Restaurant (Multicus<strong>in</strong>e) .<br />
Beach Resort <strong>and</strong> Boat Club Complex<br />
Location<br />
On <strong>the</strong> vacant beach stretch north <strong>of</strong> seagull’s restaurant<br />
Out l<strong>in</strong>e <strong>of</strong> product concept<br />
Consider<strong>in</strong>g <strong>the</strong> poor quality accommodation, absence <strong>of</strong> resorts,<br />
Master plan objective to improve <strong>the</strong> foreign tourist’s arrivals from <strong>the</strong><br />
present 220 foreign tourists to a significantly higher figure by <strong>the</strong> year<br />
2001, Karaikal requires a resort complex which would be utilised both<br />
by <strong>the</strong> foreign tourists as well as <strong>the</strong> bus<strong>in</strong>essmen / executives who<br />
visit <strong>the</strong> region. The project implementation should be ensured to<br />
meet <strong>the</strong> dem<strong>and</strong> <strong>of</strong> foreign tourist by <strong>the</strong> year 2001.<br />
The follow<strong>in</strong>g are <strong>the</strong> product components suggested <strong>in</strong> <strong>the</strong> proposed<br />
complex<br />
1. 30 Cottages <strong>of</strong> mid-market st<strong>and</strong>ard with a tariff <strong>of</strong> Rs 600-800<br />
2. Boat Club compris<strong>in</strong>g <strong>of</strong> rest boats, high speed boats for Deep<br />
sea cruis<strong>in</strong>g.<br />
3. Multicuis<strong>in</strong>e open air restaurant<br />
4. Beach <strong>Tourism</strong><br />
Target segment<br />
Foreign tourists, bus<strong>in</strong>ess visitors to <strong>the</strong> town, <strong>and</strong> affluent local<br />
population.<br />
Management<br />
To be set up <strong>and</strong> run by private sector <strong>in</strong>itiative on l<strong>and</strong> leased out by<br />
<strong>the</strong> <strong>Tourism</strong> Department. More details <strong>of</strong> <strong>the</strong> project highlight<strong>in</strong>g <strong>the</strong>
168<br />
concept <strong>and</strong> <strong>the</strong> overall feasibility would be available <strong>in</strong> <strong>the</strong> specific<br />
project pr<strong>of</strong>ile.<br />
3. Highway restaurant near T.R. Pat<strong>in</strong>am<br />
Karaikal receives a large number <strong>of</strong> pilgrim population ei<strong>the</strong>r<br />
head<strong>in</strong>g for <strong>the</strong> Saturn temple <strong>and</strong> to <strong>the</strong> o<strong>the</strong>r nearby pilgrim centres.<br />
In order to provide better way side amenities to <strong>the</strong> transit<strong>in</strong>g<br />
population, it has been recommended to develop a highway restaurant<br />
with rest rooms. This project should be set up <strong>and</strong> run by private<br />
sector <strong>in</strong>itiative.<br />
The Wayside restaurant proposed on <strong>the</strong> nor<strong>the</strong>rn border <strong>of</strong><br />
Karaikal town can attract around 500 persons each day. This is<br />
based on <strong>the</strong> assumption that 2% <strong>of</strong> <strong>the</strong> vehicles pass<strong>in</strong>g through <strong>the</strong><br />
ECR at this junction (buses, cars/jeeps, two wheelers) would stop at<br />
this facility.<br />
More details <strong>of</strong> <strong>the</strong> project highlight<strong>in</strong>g <strong>the</strong> concept <strong>and</strong> <strong>the</strong><br />
overall feasibility would be available <strong>in</strong> <strong>the</strong> specific project pr<strong>of</strong>ile.<br />
4. Conversion <strong>of</strong> PTTDC work shop to Yatri niwas.<br />
The present PTTDC workshop which is strategically located on<br />
<strong>the</strong> banks <strong>of</strong> <strong>the</strong> Arasalar should be converted <strong>in</strong>to a Yatri niwas. This<br />
can have dormitory accommodation with 100 beds to meet <strong>the</strong><br />
requirements <strong>of</strong> budget segment <strong>of</strong> <strong>the</strong> domestic tourists as well as<br />
reasonably priced lunch/refreshment area. This project should be set<br />
up <strong>and</strong> run by Department <strong>of</strong> <strong>Tourism</strong>. This restaurant may be ei<strong>the</strong>r<br />
run by PTTDC or by <strong>the</strong> private sector on space leased out by <strong>the</strong><br />
government.<br />
5. Yatri Niwas near Saturn temple<br />
Ano<strong>the</strong>r 100 bedded accommodation is required to be set up<br />
near Saturn temple. Tirunallar to meet <strong>the</strong> dem<strong>and</strong>s <strong>of</strong> pilgrims. The
169<br />
need for accommodation near <strong>the</strong> temple is evident from <strong>the</strong> year<br />
round higher occupancy levels, prevail<strong>in</strong>g <strong>in</strong> <strong>the</strong> accommodation built<br />
<strong>and</strong> ma<strong>in</strong>ta<strong>in</strong>ed by <strong>the</strong> temple authorities. The proposed facility can<br />
be located near <strong>the</strong> temple on <strong>the</strong> site already earmarked.<br />
Reservations for <strong>the</strong> temple can be made available from Puducherry<br />
<strong>and</strong> Chennai.<br />
PROJECTION OF TOURIST TRAFFIC AND ASSESSMENT OF<br />
ACCOMMODATION REQUIREMENTS<br />
Projection <strong>of</strong> Domestic tourist traffic<br />
Karaikal is an important pilgrim place for <strong>the</strong> domestic tourists.<br />
Presently, all traffic flow to <strong>the</strong> region is on account <strong>of</strong> visits/ <strong>of</strong>fer<strong>in</strong>gs<br />
at <strong>the</strong> temple <strong>of</strong> Lord Someshwara (Saturn). For project<strong>in</strong>g <strong>the</strong> future<br />
traffic flow at Karaikal, <strong>the</strong> historical growth trends as well as <strong>the</strong><br />
impact <strong>of</strong> <strong>the</strong> proposed developments have been taken <strong>in</strong>to account.<br />
The domestic tourist arrivals at Karaikal for <strong>the</strong> next 2 years<br />
have been projected based on <strong>the</strong> historical growth rate <strong>of</strong> 4%. The<br />
sluggish growth <strong>of</strong> tourists at Karaikal also h<strong>in</strong>ts at (i) The pure<br />
pilgrimage traffic which is purpose specific <strong>and</strong> (ii) Lack <strong>of</strong> any tourist<br />
facility <strong>and</strong> <strong>in</strong>frastructure result<strong>in</strong>g <strong>in</strong> no motivation for <strong>the</strong> tourists to<br />
stay over. However with <strong>the</strong> implementation <strong>of</strong> Master Plan from <strong>the</strong><br />
year 2001 onwards we expect a growth rate <strong>of</strong> 10%. (In <strong>the</strong> near by<br />
tourist places like Nagore, Vellenkanni, Chidambaram etc). The<br />
growth rate <strong>of</strong> domestic tourists is between 10-15%). Based on <strong>the</strong><br />
above, <strong>the</strong> Domestic tourist traffic at Karaikal has been projected<br />
hereunder:-
170<br />
Table 48: Projection <strong>of</strong> Domestic Tourists at Karaikal<br />
Year Tourist<br />
Arrials<br />
1998 71573<br />
1999 74436<br />
2000 77413<br />
2001 85154<br />
2002 93669<br />
2003 103036<br />
2004 113340<br />
2005 124674<br />
2006 129661<br />
2007 142627<br />
2008 156889<br />
Projections <strong>of</strong> Foreign tourists at Karaikal<br />
At present <strong>the</strong> foreign tourist arrivals at Karaikal is very<br />
m<strong>in</strong>imal (221 <strong>in</strong> 1997), while <strong>the</strong> near by place like Vellankanni<br />
receives around 1791 foreign tourists (1997 figures) which is 8 times<br />
<strong>of</strong> that <strong>of</strong> <strong>the</strong> Karaikal arrivals. The reasons for this are a mixture <strong>of</strong><br />
market<strong>in</strong>g as well as location specific problems.<br />
Table 49: Foreign Traffic projections for Puducherry:-<br />
Year<br />
Foreign Tourist<br />
arrivals at<br />
Puducherry<br />
Foreign tourists likely<br />
to proceed to<br />
Chidambaram @ 18% <strong>of</strong><br />
total arrivals<br />
1998 20989 3778<br />
1999 22247 4005<br />
2000 23583 4245<br />
2001 49996 9000<br />
2002 52997 9540<br />
2003 56177 10112<br />
2004 59548 10719<br />
2005 63122 11362<br />
2006 66908 12043<br />
2007 70923 12766<br />
2008 74678 13442
171<br />
Foreign Tourist projections for Karaikal<br />
To project <strong>the</strong> foreign tourist arrivals at Karaikal <strong>the</strong> follow<strong>in</strong>g<br />
assumptions have been made:-<br />
From <strong>the</strong> next 2 years foreign tourist arrivals would be <strong>in</strong> l<strong>in</strong>e<br />
with <strong>the</strong> historical growth rate <strong>and</strong> would be <strong>in</strong> <strong>the</strong> region <strong>of</strong> about<br />
300 odd tourists.<br />
From 2001 onwards, after <strong>the</strong> Master Plan is implemented <strong>and</strong><br />
co-ord<strong>in</strong>ated market<strong>in</strong>g effort is launched from Puducherry <strong>and</strong><br />
Chennai to promote <strong>the</strong> new suggested circuits as well as <strong>the</strong> facilities<br />
created Karaikal, <strong>the</strong> foreign tourist arrivals at karaikal have been<br />
projected at a reasonable 5% <strong>of</strong> foreign tourist arrival at Puducherry.<br />
On this basis <strong>the</strong> foreign tourist arrivals for Karaikal have been<br />
projected as under:-<br />
Year<br />
Table 50: Foreign tourist arrivals for Karaikal<br />
No. <strong>of</strong> foreign tourists<br />
at Puducherry<br />
No <strong>of</strong> Foreign Tourist at<br />
Karaikal (5% <strong>of</strong><br />
Puducherry traffic)<br />
exclud<strong>in</strong>g day visitors<br />
2001 49996 2500<br />
2002 52997 2650<br />
2003 56177 2809<br />
2004 59548 2977<br />
2005 63122 3156<br />
2006 66908 3345<br />
2007 70923 3546<br />
2008 74678 3734<br />
Accommodation Scenario at Karaikal<br />
Karaikal has at present 155 rooms. This <strong>in</strong>cludes <strong>the</strong> rooms <strong>of</strong><br />
Yatri nivas Tourist home <strong>of</strong> Saturn M<strong>and</strong>ir. There is only one good<br />
hotel at Karaikal which can qualify as “quality” accommodation (Hotel<br />
Paris). This hotel has 30 rooms <strong>and</strong> <strong>the</strong> tariff ranges from 175 to 400.<br />
Though PWD guest house qualifies for quality segment it is generally
172<br />
not available for tourists. The whole picture <strong>of</strong> <strong>the</strong> accommodation<br />
units at Karaikal is presented below:<br />
Table 51: Accommodation Units at Karaikal<br />
Accommodation No. <strong>of</strong> rooms<br />
type<br />
Quality 30<br />
O<strong>the</strong>rs 125<br />
Total<br />
155 rooms<br />
Projection <strong>of</strong> room requirements for tourists (Both Domestic <strong>and</strong><br />
Foreign)<br />
For <strong>the</strong> projection <strong>of</strong> room requirements for tourists <strong>the</strong> follow<strong>in</strong>g<br />
assumptions has been taken <strong>in</strong>to account.<br />
Average Stay <strong>of</strong> domestic tourists : 1 Night<br />
Double Occupancy factor : 1.8<br />
Ideal Occupancy factor : 65%<br />
Table 52: Accommodation Scenario <strong>in</strong> Karaikal<br />
Year Projected Tourist<br />
Arrivals<br />
No. <strong>of</strong> Rooms required<br />
to meet <strong>the</strong> dem<strong>and</strong><br />
1998 71800 168<br />
1999 74700 175<br />
2000 77700 182<br />
2001 85626 205<br />
2002 94147 226<br />
2003 103520 248<br />
2004 113830 272<br />
2005 125171 299<br />
2006 130164 311<br />
2007 143137 342<br />
2008 157405 376<br />
Based on projected Domestic tourist arrivals <strong>and</strong> national foreign<br />
tourist arrivals <strong>of</strong> between 250 – 300 tourists for Karaikal till <strong>the</strong> year<br />
2000.
173<br />
Projected Dem<strong>and</strong> – Supply Gap<br />
After arriv<strong>in</strong>g total dem<strong>and</strong> for rooms <strong>and</strong> tak<strong>in</strong>g <strong>the</strong> availability<br />
<strong>of</strong> hotel accommodation, <strong>the</strong> deficit <strong>in</strong> hotel accommodation has been<br />
presented hereunder. It may be mentioned here that presently (till<br />
2001) <strong>the</strong>re is not much scope for a budget accommodation <strong>in</strong> <strong>the</strong><br />
range <strong>of</strong> (Rs. 400 – Rs. 800) for tourists. However, hectic pace <strong>of</strong><br />
<strong>in</strong>dustrial activity at Karaikal is likely to result <strong>in</strong> dem<strong>and</strong> for hotels<br />
by <strong>the</strong> bus<strong>in</strong>ess segment even before 2001. The projected dem<strong>and</strong> –<br />
supply gap primarily relates to <strong>the</strong> tourism scenario.<br />
Year<br />
Table 53: Total Accommodation Gap<br />
Total projected<br />
dem<strong>and</strong> for<br />
rooms by tourist<br />
traffic<br />
Total supply<br />
<strong>of</strong> rooms<br />
Total<br />
accommodation<br />
gap<br />
2001 205 155 50<br />
2002 226 155 71<br />
2003 248 155 93<br />
2004 272 155 117<br />
2005 299 155 144<br />
2006 311 155 156<br />
2007 342 155 187<br />
2008 376 155 221<br />
RECOMMENDED STRATEGY FOR DEVELOPMENT OF TOURISM<br />
AT KARAIKAL<br />
The strategy for tourism development at Karaikal has been conceived<br />
based on <strong>the</strong> follow<strong>in</strong>g factors:<br />
1. The strong impression <strong>of</strong> Karaikal as “Pilgrim centre”. It is<br />
advisable that <strong>the</strong> identity is reta<strong>in</strong>ed, though new<br />
segments could be added. Though significant avenues to<br />
promote leisure / ecotourism are available at Karaikal, <strong>the</strong><br />
perceptual <strong>and</strong> market<strong>in</strong>g barriers would deter a major<br />
reposition<strong>in</strong>g <strong>of</strong> <strong>the</strong> Centre.<br />
2. The primary motive <strong>of</strong> <strong>the</strong> target population travell<strong>in</strong>g <strong>in</strong> <strong>the</strong><br />
region – S<strong>in</strong>ce Karaikal is a part <strong>of</strong> <strong>the</strong> Pilgrimage circuit<br />
<strong>and</strong> not a “St<strong>and</strong> alone” dest<strong>in</strong>ation, <strong>the</strong> primary visitor
174<br />
motive travell<strong>in</strong>g <strong>in</strong> <strong>the</strong> region is “Pilgrimage” as <strong>the</strong>re are<br />
no leisure dest<strong>in</strong>ations near Karaikal. The it<strong>in</strong>erary is more<br />
or less fixed as <strong>the</strong>y would like to cover <strong>the</strong>ir identified<br />
dest<strong>in</strong>ations <strong>in</strong> <strong>the</strong> time set out.<br />
3. The demographic pr<strong>of</strong>ile <strong>of</strong> <strong>the</strong> visitor/ local population to<br />
<strong>the</strong> region <strong>in</strong> terms <strong>of</strong> <strong>the</strong>ir age, <strong>in</strong>come levels, spend<strong>in</strong>g<br />
patterns <strong>and</strong> life style.<br />
4. The primary target segments identified at Karaikal patterns<br />
<strong>and</strong> life style.<br />
5. The primary target segments identified at Karaikal<br />
compris<strong>in</strong>g <strong>of</strong> Domestic middle / high end <strong>in</strong>come pilgrim<br />
traffic, transit population. The foreign tourist segment<br />
would cont<strong>in</strong>ue to be a marg<strong>in</strong>al proportion <strong>of</strong> <strong>the</strong> overall<br />
traffic as is evident from <strong>the</strong> mobility <strong>and</strong> volume <strong>of</strong> foreign<br />
tourists <strong>in</strong> <strong>the</strong> region.<br />
6. All strategies for tourism promotion <strong>and</strong> development<br />
should be <strong>in</strong> consonance with <strong>the</strong> SWOT analysis <strong>of</strong><br />
Karaikal region carried out from perspective <strong>of</strong> tourism<br />
development <strong>and</strong> promotion.<br />
7. The Primary objective <strong>of</strong> <strong>the</strong> proposed strategy.<br />
8. Retention <strong>of</strong> a portion <strong>of</strong> <strong>the</strong> transit population for a few<br />
hours to make use <strong>of</strong> some <strong>of</strong> <strong>the</strong> products / proposed<br />
facilities.<br />
9. Retention <strong>of</strong> a portion <strong>of</strong> <strong>the</strong> middle / high end visitors for a<br />
nigh to make use <strong>of</strong> <strong>the</strong> leisure products. The long term<br />
objective is to develop Karaikal as a “Vacation cum pilgrim<br />
dest<strong>in</strong>ation for <strong>the</strong> Middle /High end domestic tourists”<br />
Evaluation <strong>of</strong> strategic alternatives for <strong>the</strong> promotion <strong>of</strong> tourism<br />
at Karaikal<br />
Primarily <strong>the</strong> most <strong>potential</strong> segments which would make use <strong>of</strong><br />
tourism products available at Karaikal would be domestic pilgrim<br />
tourists <strong>and</strong> visitors from <strong>the</strong> 100 km radius <strong>of</strong> Karaikal local area
175<br />
(near by places like Nagapatt<strong>in</strong>am, Mayiladuthurai Chidambaram etc.)<br />
With <strong>the</strong> development <strong>of</strong> various product options for leisure recreation<br />
at Karaikal it may still not be feasible to promote Karaikal as a “St<strong>and</strong><br />
alone” dest<strong>in</strong>ation s<strong>in</strong>ce all visits to Karaikal are likely to be part <strong>of</strong> a<br />
larger it<strong>in</strong>erary compris<strong>in</strong>g <strong>of</strong> visit to near by centres. Therefore,<br />
primarily <strong>the</strong> consumer behaviour is not likely to be “Visit Karaikal<br />
<strong>and</strong> back” . The feasible strategic alternative is to view Karaikal as a<br />
part <strong>of</strong> a larger it<strong>in</strong>erary with a one night stay at karaikal. To<br />
specifically attract foreign tourist to Karaikal, proper market<strong>in</strong>g<br />
<strong>in</strong>itiatives should be launched from Chennai as well as Puducherry<br />
Almost 18% <strong>of</strong> <strong>the</strong> foreign tourists have reported that <strong>the</strong>ir next<br />
dest<strong>in</strong>ation would be Chidambaram. A sizeable proportion <strong>of</strong> <strong>the</strong>se<br />
could be attracted to Karaikal if <strong>the</strong> proposed facilities are developed.<br />
Deluxe Buses with well tra<strong>in</strong>ed tourist’s guides who can<br />
<strong>in</strong>terpret <strong>the</strong> temple architecture, local lifestyle, culture <strong>of</strong> <strong>the</strong>se<br />
centres would provide a mean<strong>in</strong>gful <strong>and</strong> enrich<strong>in</strong>g <strong>in</strong>sight at <strong>the</strong>se<br />
centres. Trichy has been recommended as an ideal exit because <strong>of</strong> its<br />
locational advantage <strong>and</strong> established rail <strong>and</strong> air network.<br />
For <strong>the</strong> domestic tourists, typically from nearby centres a<br />
conducted tour <strong>of</strong> <strong>the</strong> Pilgrimage centres <strong>of</strong> importance dedicated to<br />
<strong>the</strong> “Navagrahas” would enhance <strong>the</strong> importance <strong>of</strong> Karaikal as <strong>the</strong><br />
local hub for Pilgrimage <strong>in</strong> <strong>the</strong> region.<br />
A feasible 1 night (2 days) circuit would be to connect <strong>the</strong> follow<strong>in</strong>g<br />
places.<br />
• Thirunallar<br />
• Thirunageswaram<br />
• Vai<strong>the</strong>eswaran Kovil<br />
• Th<strong>in</strong>galoor<br />
• Thiruvenkadu<br />
• Keelperumpallam<br />
• Kanchanur
176<br />
• Suryanar Kovil<br />
• Alangudi<br />
Apart from <strong>the</strong> above segments <strong>the</strong> local population with a very high<br />
disposal <strong>in</strong>come will also be <strong>potential</strong> segment for <strong>the</strong> proposed<br />
products. This can be evident from <strong>the</strong> per capita bank deposit <strong>of</strong> Rs.<br />
4565 for Karaikal as aga<strong>in</strong>st <strong>the</strong> National per capita bank deposit <strong>of</strong><br />
Rs. 3269/- for 1991. The discussions with <strong>the</strong> Government <strong>of</strong>ficials<br />
also po<strong>in</strong>t out <strong>the</strong> factor that <strong>the</strong> per capita <strong>in</strong>come <strong>of</strong> <strong>the</strong> district has<br />
gone up fur<strong>the</strong>r substantially. Based on <strong>the</strong> above background, <strong>the</strong><br />
follow<strong>in</strong>g strategic alternatives are evaluated.<br />
O<strong>the</strong>r developments/ <strong>in</strong>itiatives suggested<br />
Roads<br />
There are extensions required to <strong>the</strong> exist<strong>in</strong>g road – network for<br />
specific project locations like.<br />
a. Beach resort complex on <strong>the</strong> nor<strong>the</strong>rn beach stretch adjacent<br />
to <strong>the</strong> light house <strong>and</strong> sea gulls restaurant.<br />
b. Proposed town Park/ amusement park on <strong>the</strong> vacant l<strong>and</strong> on<br />
<strong>the</strong> north side <strong>of</strong> Arasalar boat club.<br />
c. Float<strong>in</strong>g Restaurants, house Boats<br />
Tourist <strong>in</strong>formation centre<br />
A functional tourist <strong>in</strong>formation centre located at <strong>the</strong> ma<strong>in</strong> bus<br />
st<strong>and</strong>. This can also have a snack bar <strong>and</strong> a souvenir shop. This TIC<br />
would provide <strong>in</strong>formation on Karaikal, nearby pilgrim centres,<br />
Puducherry regions, Mahe <strong>and</strong> Yanam.<br />
Public conveniences<br />
Public toilets/ rest room to be set up near <strong>the</strong> beach front<br />
opposite sea gulls.<br />
Way side facilities
177<br />
One highway restaurant/ snack bar along with rest room<br />
facilities on <strong>the</strong> nor<strong>the</strong>rn border <strong>of</strong> Karaikal on <strong>the</strong> east west road.<br />
Accommodation<br />
There is at present only one hotel at Karaikal which can be<br />
quality as quality accommodation (Hotel Paris) This reports a<br />
weekend occupancy <strong>of</strong> over 80% <strong>and</strong> weekday occupancy <strong>of</strong> 65% -<br />
70%. In addition <strong>the</strong>re are around ten small hotels/ lodges which<br />
enjoy similar occupancy patterns. In <strong>the</strong> near future, with <strong>the</strong> region<br />
open<strong>in</strong>g <strong>of</strong> five tourism <strong>and</strong> economic activities; <strong>the</strong> traffic volume<br />
would grow <strong>and</strong> requirement for quality hotel accommodation would<br />
also enhance. From <strong>the</strong> 6000 per day pilgrim traffic, at least 5%<br />
additional visitors are expected to spend at least one night <strong>in</strong> Karaikal<br />
once suitable accommodation is available <strong>and</strong> beach activities are put<br />
<strong>in</strong> place. It is proposed to provide this <strong>in</strong>crease by way <strong>of</strong> 100 beds <strong>in</strong><br />
quality segment (mid market) <strong>and</strong> 200 beds by way <strong>of</strong> Yatri Niwas /<br />
budget lodges.<br />
Suggested Position<strong>in</strong>g slot<br />
Karaikal has a basic strength <strong>of</strong> be<strong>in</strong>g a pivotal coastal town <strong>in</strong><br />
<strong>the</strong> Sou<strong>the</strong>rn pilgrim centres. In fact with <strong>the</strong> presence <strong>of</strong> Saturn<br />
temple at Karaikal, proximity <strong>of</strong> Velankanni <strong>and</strong> Nagore – famous<br />
Christian <strong>and</strong> Muslim shr<strong>in</strong>es <strong>and</strong> availability <strong>of</strong> Nawagraha temples<br />
<strong>in</strong> <strong>the</strong> vic<strong>in</strong>ity, Karaikal can be positioned as a significant part <strong>of</strong> <strong>the</strong><br />
South Tanjavur pilgrim circuit. Target tourists for Karaikal would be<br />
<strong>the</strong> pilgrims <strong>and</strong> residents <strong>of</strong> Sou<strong>the</strong>rn h<strong>in</strong>terl<strong>and</strong> towns. Domestic<br />
long-haul traffic <strong>and</strong> foreign tourist traffic does not seem to be an<br />
effective target option for Karaikal.<br />
Circuit development is necessary to specifically to promote<br />
foreign tourist to Karaikal from Puducherry. This can be done by<br />
launch<strong>in</strong>g a co-ord<strong>in</strong>ated circuit suggested (Puducherry –<br />
Chidambaram – Karaikal – Kumbakonam- Thanjore – Trichy). What
178<br />
needs to be done is to highlight <strong>the</strong> unique options at Karaikal;<br />
namely <strong>the</strong> proposed beach resort <strong>and</strong> amusement/ water park <strong>and</strong><br />
attract pilgrim on <strong>the</strong> circuit to spend 1- nights <strong>the</strong>re. This is feasible<br />
as a significant proportion <strong>of</strong> foreign tourists at Puducherry (visit<strong>in</strong>g<br />
Karaikal as part <strong>of</strong> <strong>the</strong> conducted tour. The circuit with a stay over at<br />
Karaikal would become a reality only when <strong>the</strong> suggested products are<br />
put <strong>in</strong> place <strong>and</strong> <strong>the</strong> required market<strong>in</strong>g <strong>in</strong>itiatives taken.<br />
Market<strong>in</strong>g <strong>and</strong> promotion<br />
Karikal, at <strong>the</strong> movement lacks any k<strong>in</strong>d <strong>of</strong> publicity <strong>and</strong><br />
promotion. However <strong>the</strong> town has significant pilgrim relevance <strong>and</strong> a<br />
latent beach – <strong>potential</strong>. Once <strong>the</strong> tourism development is taken up<br />
for execution on <strong>the</strong> l<strong>in</strong>es proposed <strong>in</strong> this study, tourism promotion<br />
would become extremely important. Some recommendations are:-<br />
i. Tourist <strong>in</strong>formation centres <strong>of</strong> Puducherry at Chennai,<br />
Puducherry, Tanjore, Bangalore etc which would provide<br />
<strong>in</strong>formation to Karaikal <strong>and</strong> promote Karaikal through<br />
relevant brochures etc.<br />
ii. Establish new <strong>and</strong> Pro- active contacts with South India<br />
based tour operators to <strong>in</strong> <strong>in</strong>troduce <strong>the</strong>m to <strong>the</strong> <strong>in</strong>herent<br />
beach <strong>potential</strong> <strong>of</strong> Karaikal <strong>and</strong> <strong>the</strong> proposed products.<br />
iii. Courteous <strong>and</strong> knowledgeable guides who can <strong>in</strong>terpret <strong>the</strong><br />
architecture lifestyle <strong>and</strong> culture <strong>of</strong> <strong>the</strong> different centres on<br />
<strong>the</strong> proposed circuit would enhance visitor satisfaction levels<br />
<strong>and</strong> establish <strong>the</strong> circuit.<br />
iv. Clearly earmark <strong>the</strong> areas which should be taken up by<br />
PTDC <strong>and</strong> those to be developed by <strong>the</strong> private sector.<br />
Initiate active developmental effort <strong>and</strong> advertise for<br />
concession for <strong>the</strong> proposed projects <strong>in</strong> respectable media. It<br />
may be mentioned here that <strong>the</strong> private sector would only<br />
step <strong>in</strong> if <strong>the</strong> government take scare <strong>of</strong> developmental<br />
<strong>in</strong>frastructure <strong>and</strong> demonstrates absolute commitment to <strong>the</strong><br />
cause <strong>of</strong> tourism development.
179<br />
v. Organis<strong>in</strong>g a variety <strong>of</strong> cultural events / festivals / meets <strong>in</strong><br />
<strong>the</strong> proposed Amphi<strong>the</strong>atres <strong>in</strong> <strong>the</strong> town park.<br />
Tra<strong>in</strong><strong>in</strong>g <strong>and</strong> development <strong>of</strong> human resources<br />
With <strong>the</strong> <strong>in</strong>creased tourism activity <strong>in</strong> <strong>the</strong> two regions <strong>of</strong><br />
Puducherry <strong>and</strong> Karaikal, <strong>the</strong>re would <strong>in</strong>variable <strong>in</strong>crease <strong>the</strong> need for<br />
tra<strong>in</strong>ed manpower to successfully man <strong>the</strong> proposed tourism take –<br />
<strong>of</strong>f.<br />
At present <strong>the</strong>re are no facilities to tra<strong>in</strong> people <strong>in</strong> different aspects<br />
<strong>of</strong> tourism <strong>in</strong>dustry.<br />
It is <strong>the</strong>refore, proposed that Department <strong>of</strong> <strong>Tourism</strong>, Govt. Of<br />
Puducherry <strong>in</strong> association with University <strong>of</strong> Puducherry Tagore Arts<br />
College – Dept <strong>of</strong> <strong>Tourism</strong> should organise relevant short duration<br />
week shops <strong>and</strong> tra<strong>in</strong><strong>in</strong>g programme for <strong>the</strong> follow<strong>in</strong>g levels.<br />
i. <strong>Tourism</strong> plann<strong>in</strong>g <strong>and</strong> development workshop for<br />
government <strong>of</strong>ficials connected with travel <strong>and</strong> tourism<br />
activity.<br />
ii. <strong>Tourism</strong>/ travel market<strong>in</strong>g PR <strong>and</strong> promotion workshop for<br />
travel/ hospitality functionaries <strong>in</strong> <strong>the</strong> government as well as<br />
private sector<br />
iii. Tourists guide orientation programmes.<br />
iv. Orientation programmes for travel agents, tour operators,<br />
taxi, operators, auto rickshaw drivers / owners.<br />
v. Orientation programme for all relevant functionaries <strong>in</strong> put<br />
as well as public sector for effective beach tourism<br />
management.<br />
PROJECTED ECONOMIC AND SOCIAL BENEFITS OF TOURISM<br />
AT KARAIKAL<br />
<strong>Tourism</strong> is basically a social activity, which has an economic<br />
benefit. It is considered an activity essential to <strong>the</strong> life <strong>of</strong> nations
180<br />
because <strong>of</strong> its direct effects on <strong>the</strong> social cultural, educational <strong>and</strong><br />
economic sectors <strong>of</strong> <strong>the</strong> national societies <strong>and</strong> <strong>the</strong>ir <strong>in</strong>ternational<br />
relations. The various social <strong>and</strong> economic benefits accru<strong>in</strong>g <strong>in</strong> <strong>the</strong><br />
region due to tourism activities <strong>in</strong>clude preservation <strong>and</strong> development<br />
<strong>of</strong> places <strong>of</strong> cultural <strong>in</strong>terest, <strong>in</strong>crease <strong>in</strong> area development <strong>and</strong> direct<br />
<strong>and</strong> <strong>in</strong>direct employment, <strong>in</strong>crease <strong>in</strong> foreign exchange for <strong>the</strong> country<br />
<strong>and</strong> greater economic activity.<br />
<strong>Eco</strong>nomic Benefits <strong>of</strong> <strong>Tourism</strong>:<br />
The economic value <strong>of</strong> tourism is measured by estimat<strong>in</strong>g its<br />
contribution to <strong>the</strong> national <strong>in</strong>come <strong>and</strong> employment <strong>and</strong> tax revenues<br />
accru<strong>in</strong>g to <strong>the</strong> economy. The economic benefits <strong>in</strong> this chapter are<br />
measured <strong>in</strong> terms <strong>of</strong> output (direct <strong>and</strong> <strong>in</strong>direct), <strong>in</strong>come <strong>and</strong><br />
employment generated. <strong>Tourism</strong> is a multi segment <strong>in</strong>dustry<br />
compris<strong>in</strong>g.<br />
• Hotel <strong>and</strong> restaurants<br />
• Travel agents <strong>and</strong> tour operators<br />
• Enterta<strong>in</strong>ment establishments<br />
• Sales outlets<br />
• Guide services<br />
<strong>Tourism</strong> constitutes a dem<strong>and</strong> for services <strong>and</strong> consumer goods<br />
that would not have been produced o<strong>the</strong>rwise. The benefits aris<strong>in</strong>g to<br />
<strong>the</strong> society can be satisfied as direct, <strong>in</strong>direct <strong>and</strong> <strong>in</strong>cidental benefits.<br />
Direct Benefits<br />
The money spent by tourists is received by <strong>the</strong> different<br />
segments <strong>of</strong> <strong>the</strong> tourism <strong>in</strong>dustry, which provide various services<br />
required by <strong>the</strong> tourists. These receipts from <strong>the</strong> direct output <strong>of</strong> <strong>the</strong><br />
<strong>in</strong>dustry. These are directly proportional to <strong>the</strong> number <strong>of</strong> tourist<br />
arrivals <strong>and</strong> <strong>the</strong>ir length <strong>of</strong> stay <strong>in</strong> <strong>the</strong> region<br />
Indirect Benefits
181<br />
<strong>Tourism</strong> also has an <strong>in</strong>direct economic benefits aris<strong>in</strong>g from a<br />
cha<strong>in</strong> <strong>of</strong> <strong>in</strong>ter <strong>in</strong>dustry spend<strong>in</strong>g, <strong>in</strong>itiate by <strong>the</strong> expenditure <strong>of</strong> <strong>the</strong><br />
tourism <strong>in</strong>dustry on its own <strong>in</strong>puts. Thus a flow <strong>of</strong> money f<strong>in</strong>ds its<br />
way <strong>in</strong>to <strong>the</strong> economy through <strong>the</strong> multiplier effect. Indirect output<br />
arises from <strong>the</strong> payment <strong>of</strong> wages <strong>and</strong> salaries to <strong>the</strong> employees <strong>in</strong> <strong>the</strong><br />
tourism sector, purchases <strong>of</strong> goods by <strong>the</strong> tourism <strong>in</strong>dustry, etc. The<br />
<strong>in</strong>direct outputs are estimated by multiply<strong>in</strong>g <strong>the</strong> direct output by an<br />
appropriate multiplier. The net value added by <strong>the</strong> tourist is <strong>the</strong><br />
<strong>in</strong>come accru<strong>in</strong>g to <strong>the</strong> economy. This is calculated on <strong>the</strong> basis <strong>of</strong> an<br />
appropriate <strong>in</strong>come multiplier. These multipliers give <strong>the</strong> direct as<br />
well as <strong>in</strong>direct <strong>in</strong>come to <strong>the</strong> economy as a result <strong>of</strong> tourist<br />
expenditure.<br />
Assumption <strong>and</strong> methodology<br />
This section expla<strong>in</strong>s <strong>the</strong> assumptions <strong>and</strong> methodology<br />
adopted <strong>in</strong> <strong>the</strong> calculation <strong>of</strong> direct <strong>and</strong> <strong>in</strong>direct output, <strong>in</strong>come <strong>and</strong><br />
employment generated.<br />
Tourist Projections<br />
The tourist projections for <strong>the</strong> next ten years have been made on<br />
<strong>the</strong> basis <strong>of</strong> past trends <strong>and</strong> <strong>the</strong> proposed development efforts. The<br />
year-wise tourist arrivals have been calculated based on past trends<br />
<strong>and</strong> proposed developmental efforts. The total number <strong>of</strong> tourists<br />
(both domestic ad International) projected to visit Karaikal <strong>in</strong> <strong>the</strong> next<br />
ten years, is given <strong>in</strong> <strong>the</strong> table below:<br />
Table 54: Projected Tourists Arrival <strong>in</strong> Karaikal<br />
Year Domestic International Total<br />
1999 74436 264 74700<br />
2000 77413 287 77700<br />
2001 85154 2500 87040<br />
2002 93669 2650 95580<br />
2003 103036 2809 104972<br />
2004 113340 2977 115301<br />
2005 124674 3156 126660<br />
2006 129661 3345 131673
182<br />
2007 142627 3546 131673<br />
2008 156889 3734 158954<br />
<strong>Tourism</strong> Receipts<br />
The receipts from tourism spend<strong>in</strong>g, which is <strong>the</strong> direct output<br />
<strong>of</strong> tourism have been calculated as follows:-<br />
Annual <strong>Tourism</strong> Receipts = Annual tourists Arrival x Avg. Expenditure<br />
per Day x Avg. Duration <strong>of</strong> Stay.<br />
The Table below presents <strong>the</strong> projected average daily<br />
expenditure <strong>of</strong> <strong>the</strong> domestic <strong>and</strong> <strong>in</strong>ternational tourists visit<strong>in</strong>g<br />
Karaikal over <strong>the</strong> next ten years.<br />
Table 55: Projected Average Daily Expenditure (Rs.)<br />
Year Domestic International<br />
1999 216 216<br />
2000 233 233<br />
2001 268 268<br />
2002 309 309<br />
2003 355 355<br />
2004 408 408<br />
2005 469 469<br />
2006 540 540<br />
2007 621 621<br />
2008 714 714<br />
The average expenditure figure for domestic tourists is taken as<br />
Rs. 200 per day (based on actual survey); <strong>the</strong> correspond<strong>in</strong>g figure for<br />
<strong>in</strong>ternational tourists has also been taken as Rs. 200 per day <strong>in</strong> <strong>the</strong><br />
year 1998 as no data could be available on <strong>the</strong> spend<strong>in</strong>g patterns at<br />
Karaikal. (The spend<strong>in</strong>g patterns at Puducherry would not be a right<br />
benchmark). These figures have been <strong>in</strong>creased @ 80% <strong>in</strong> <strong>the</strong> next<br />
two years (to account for <strong>in</strong>flation) followed by a 15% rise, which<br />
<strong>in</strong>cludes 8% <strong>in</strong>crease for <strong>in</strong>flation <strong>and</strong> <strong>the</strong> rest due to <strong>in</strong>creased<br />
tourism product availability, <strong>in</strong> <strong>the</strong> rema<strong>in</strong><strong>in</strong>g period.
183
184<br />
Table 56: The average duration <strong>of</strong> stay is shown below:<br />
Years Domestic Tourists Avg.<br />
Stay<br />
International<br />
Tourists’ Avg. Stay<br />
1999-2001 1 day 1 day<br />
2002-2008 2 day 2 day<br />
Multipliers<br />
Indirect Output, total <strong>in</strong>come <strong>and</strong> employment generation have<br />
been calculated based on <strong>the</strong> multipliers listed <strong>in</strong> table below. These<br />
multipliers have been taken from a 1992 united nations ESCAP<br />
sponsored study, The <strong>Eco</strong>nomic Impact <strong>of</strong> <strong>Tourism</strong> <strong>in</strong> India.<br />
Table 57: <strong>Eco</strong>nomic Multipliers <strong>in</strong> <strong>Tourism</strong> Sector<br />
Multiplier Domestic International<br />
Indirect /Output 1.050 1.069<br />
Income / Output 0.903 0.930<br />
Employment<br />
/Output<br />
13.62 17.33<br />
Calculation <strong>of</strong> Output<br />
The <strong>in</strong>direct output has been calculated as follows:-<br />
Indirect Output = Direct Output x Indirect output Multiplier<br />
The total output comprises <strong>the</strong> sum <strong>of</strong> direct <strong>and</strong> <strong>in</strong>direct output<br />
Calculation <strong>of</strong> Income<br />
Total Income (direct <strong>and</strong> <strong>in</strong>direct) accru<strong>in</strong>g to <strong>the</strong> economy has<br />
been derived us<strong>in</strong>g <strong>the</strong> <strong>in</strong>come/output multiplier given below above.<br />
The total <strong>in</strong>come has been calculated as follows;<br />
Total Income = Direct Output x Income/Output Multiplier<br />
Calculation <strong>of</strong> Employment Generation<br />
The <strong>in</strong>cremental employment generated due to <strong>in</strong>creased<br />
tourist’s arrivals has been arrived at as follows:-<br />
Total Employment = Direct Output x Employment/Output Multiplier
185<br />
Projected <strong>Eco</strong>nomic Benefits<br />
Table represents <strong>the</strong> estimated total output for Karaikal due to<br />
<strong>in</strong>creased tourism activity <strong>in</strong> <strong>the</strong> next ten years.<br />
Table 58: <strong>Eco</strong>nomic Benefits <strong>of</strong> foreign <strong>and</strong> domestic tourists.<br />
(In Rs. Million)<br />
Year Direct Output Indirect Output Total Output<br />
Domestic Internation<br />
al<br />
Domestic Internation<br />
al<br />
Domestic Internation<br />
al<br />
1999 16.08 0.06 16.88 0.06 32.96 0.12<br />
2000 18.06 0.07 18.96 0.07 37.02 0.14<br />
2001 45.69 1.34 47.97 1.43 93.66 2.78<br />
2002 57.80 1.64 60.69 1.75 118.48 3.38<br />
2003 73.11 1.99 76.77 2.13 149.88 4.12<br />
2004 92.49 2.43 97.11 2.60 189.60 5.03<br />
2005 117.00 2.96 122.85 3.17 239.84 6.13<br />
2006 139.93 3.61 146.92 3.86 286.85 7.47<br />
2007 177.01 4.40 185.96 4.70 362.87 9.11<br />
2008 223.91 5.33 235.11 5.70 459.03 11.03<br />
The <strong>in</strong>come earned by <strong>the</strong> economy is <strong>the</strong> next value addition to<br />
<strong>the</strong> economy & has been calculated on <strong>the</strong> basis <strong>of</strong> <strong>the</strong> <strong>in</strong>come<br />
multipliers given <strong>in</strong> <strong>the</strong> table below which presents <strong>the</strong> estimated<br />
<strong>in</strong>come to Karaikal district due to tourism. While <strong>the</strong> <strong>in</strong>come from<br />
<strong>in</strong>ternational tourist will grow at about 68 percent per annum. The<br />
growth rate <strong>of</strong> International tourist appears very much on <strong>the</strong> higher<br />
side because <strong>of</strong> negligible base, even <strong>in</strong> <strong>the</strong> year 2008 <strong>the</strong> <strong>in</strong>come from<br />
foreign tourist is only expected to reach about 5 Million.<br />
Table 59: Projected Income Generated Per Annum<br />
Year Domestic International Total<br />
1999 14.52 0.05 14.57<br />
2000 16.31 0.06 16.37<br />
2001 41.26 1.25 42.50<br />
2002 52.19 1.52 53.71<br />
2003 66.02 1.85 67.87<br />
2004 83.52 2.26 85.78<br />
2005 105.65 2.75 108.40<br />
2006 126.35 3.36 129.71<br />
2007 159.84 4.09 163.93<br />
2008 202.20 4.96 207.15
186<br />
The estimates <strong>of</strong> employment generated have been made on <strong>the</strong><br />
basis <strong>of</strong> <strong>the</strong> employment multipliers detailed earlier. The estimates <strong>of</strong><br />
<strong>the</strong> <strong>in</strong>cremental employment generated due to domestic <strong>and</strong><br />
<strong>in</strong>ternational tourists are presented <strong>in</strong> <strong>the</strong> next table:-<br />
Table 60: Employment Generated by <strong>Tourism</strong>.<br />
Year Domestic International Total<br />
1999 219 1 220<br />
2000 246 1 247<br />
2001 622 23 646<br />
2002 787 28 816<br />
2003 996 35 1030<br />
2004 1260 42 1302<br />
2005 1593 51 1645<br />
2006 1906 63 1968<br />
2007 2411 76 2487<br />
2008 3050 92 3142<br />
As can be seen from <strong>the</strong> above table, <strong>the</strong> employment would be<br />
primarily be generated because <strong>of</strong> <strong>the</strong> dem<strong>and</strong> from domestic tourists.<br />
The employment from foreign tourist is projected to be only about 100<br />
persons even <strong>in</strong> <strong>the</strong> year 2008.
187<br />
REGIONAL PROFILE OF YANAM<br />
General<br />
Yanam is situated on <strong>the</strong> east coast <strong>of</strong> <strong>the</strong> Indian Pen<strong>in</strong>sula<br />
between 16 grees 42’ <strong>and</strong> 16 degree 46’ Nor<strong>the</strong>rn latitude, <strong>and</strong><br />
between 82 degree 11’d 82 degree 19’ Eastern longitude bound on all<br />
sides by <strong>the</strong> East Godavari District <strong>of</strong> Andhra Pradesh State. The<br />
town <strong>of</strong> lies on <strong>the</strong> spot were <strong>the</strong> River Cor<strong>in</strong>ga (Atreya) branches <strong>of</strong>f<br />
from cauthami <strong>in</strong>to two parts. His entire region, which covers an area<br />
<strong>of</strong> 30.0 sq.m, has a population <strong>of</strong> 297 accord<strong>in</strong>g to <strong>the</strong> 1991 census.<br />
The region Gowthami Godavari which charges itself <strong>in</strong>to Bay <strong>of</strong> Bengal<br />
after flow<strong>in</strong>g almost 14 Kms. Towards with east from yanam.<br />
Story<br />
Saravana from Haji Hassan Khan authorised <strong>the</strong> French<br />
Representative suet, <strong>the</strong>n Chief <strong>of</strong> <strong>the</strong> company at Machilipatnam<br />
(kms away from Yanam) to set up a loge at Yanam <strong>in</strong> <strong>the</strong> year 1731.<br />
The sovereignty <strong>of</strong> <strong>the</strong> over <strong>the</strong> territory was confirmed by Musafar<br />
Jung, <strong>the</strong> Nizam <strong>of</strong> Hyderabad <strong>in</strong> 1750. The Place was formally ceded<br />
to <strong>the</strong>m only two years. Like all o<strong>the</strong>r settlements, Yanam too feel<br />
thrice <strong>in</strong>to <strong>the</strong> h<strong>and</strong>s <strong>of</strong> <strong>the</strong> British. After <strong>the</strong> Napoleonic war, Yanam<br />
along with factory at macchilipatnam was f<strong>in</strong>ally returned to <strong>the</strong><br />
French early 1817.<br />
The loges at Machilipatnam which were not more than a market<br />
centre cont<strong>in</strong>ued under <strong>the</strong> French with a semblance <strong>of</strong> sovereignty till<br />
6 th October 1947 when <strong>the</strong>y rel<strong>in</strong>quished <strong>the</strong>ir right over <strong>the</strong> same.<br />
Approach<br />
There is no railhead <strong>in</strong> Yanam region. The nearest railhead is at<br />
Kak<strong>in</strong>ada (26 Kms from Yanam) Kak<strong>in</strong>ada is an important trade<br />
centre <strong>and</strong> port town <strong>and</strong> <strong>the</strong>re is a district road connect<strong>in</strong>g Yanam.
188<br />
It is also l<strong>in</strong>ked by ano<strong>the</strong>r district road on <strong>the</strong> west <strong>of</strong><br />
Ramach<strong>and</strong>rapuram <strong>and</strong> Rajamundry.<br />
Irrigation<br />
Yanam received irrigation water through Bank canal which<br />
starts from Develeswaram Head works (Sir Arthur Cotton Barrage on<br />
<strong>the</strong> river Godavari down stream Rajahmundry. This canal runs<br />
towards east upto Pilanka, a small village through a small canal<br />
popularly known as French Channel built by an agreement entered by<br />
<strong>in</strong> 1949 between <strong>the</strong> <strong>the</strong>n French Government <strong>and</strong> <strong>the</strong> Government <strong>of</strong><br />
India. This canal serves <strong>the</strong> irrigation as well as dr<strong>in</strong>k<strong>in</strong>g water needs<br />
<strong>of</strong> <strong>the</strong> areas <strong>of</strong> west <strong>of</strong> Cor<strong>in</strong>ga river.<br />
After merger steps were taken to provide irrigation facilities for<br />
about 560 Hectares <strong>of</strong> dry l<strong>and</strong> <strong>in</strong> <strong>the</strong> eastern side <strong>of</strong> Cor<strong>in</strong>ga River by<br />
provid<strong>in</strong>g a new irrigation canal called “Adivipolam Channel’ from <strong>the</strong><br />
tail end <strong>of</strong> Tallarovu south channel <strong>and</strong> at start<strong>in</strong>g po<strong>in</strong>t <strong>of</strong> Nilapalli<br />
channel on <strong>the</strong> right side. The work was taken for execution by <strong>the</strong><br />
Andra Pradesh Public Works Department as a deposit work <strong>in</strong> 1964<br />
<strong>and</strong> was completed <strong>and</strong> commissioned <strong>in</strong> June 1996. The water from<br />
this channel is used for dr<strong>in</strong>k<strong>in</strong>g purpose also, as <strong>in</strong> <strong>the</strong> case <strong>of</strong><br />
French Channel.<br />
Climate <strong>and</strong> Ra<strong>in</strong> Fall<br />
It experiences a climate which is characterised by high humidity<br />
over 70% <strong>in</strong> <strong>the</strong> morn<strong>in</strong>gs <strong>and</strong> over 60% <strong>in</strong> <strong>the</strong> even<strong>in</strong>gs throughout<br />
<strong>the</strong> year, an oppressive summer season <strong>and</strong> a good ra<strong>in</strong>fall. It enjoys<br />
<strong>the</strong> benefit <strong>of</strong> both <strong>the</strong> South west <strong>and</strong> North –East Monsoon.<br />
Dur<strong>in</strong>g a year on an average, <strong>the</strong>re are about 60 ra<strong>in</strong>y days i.e.<br />
days with ra<strong>in</strong>fall <strong>of</strong> 2.5 mm. or more.
189<br />
Temperature<br />
From February temperature start ris<strong>in</strong>g rapidly till may which is<br />
<strong>the</strong> hottest month with <strong>the</strong> mean maximum around 37 degrees C <strong>and</strong><br />
mean m<strong>in</strong>imum around 28 degree C. Humidity be<strong>in</strong>g high, <strong>the</strong> heat is<br />
very try<strong>in</strong>g. The maximum temperature on some days <strong>in</strong> May or early<br />
June before <strong>the</strong> onset <strong>of</strong> <strong>the</strong> south west monsoon may even touch 47<br />
degree C. The sea breeze however affords some relief <strong>in</strong> <strong>the</strong><br />
afternoons. Similarly pre—monsoon thunder showers may also <strong>in</strong><br />
June <strong>the</strong> temperature falls rapidly <strong>and</strong> rema<strong>in</strong>s almost steady till<br />
September. In this season mean maximum temperature is around 32<br />
degree C <strong>and</strong> night temperature fall rapidly till December or January<br />
when day temperature is around 19 degree C. some times <strong>the</strong><br />
m<strong>in</strong>imum temperature may reach as low about 14 degree C December<br />
<strong>and</strong> January are <strong>the</strong> coolest months.<br />
Humidity<br />
The air is generally humid throughout <strong>the</strong> year with relative<br />
humidity- over 70 percent <strong>in</strong> <strong>the</strong> morn<strong>in</strong>gs <strong>and</strong> over 60 per cent <strong>in</strong> <strong>the</strong><br />
even<strong>in</strong>gs dur<strong>in</strong>g al <strong>the</strong> months.<br />
Cloud<strong>in</strong>ess<br />
The sky is generally heavily clouded to overcast dur<strong>in</strong>g <strong>the</strong><br />
south-west monsoon months. There is moderate cloud<strong>in</strong>ess <strong>in</strong> <strong>the</strong><br />
post monsoon months. There is moderate cloud<strong>in</strong>ess <strong>in</strong> <strong>the</strong> postmonsoon<br />
months. Dur<strong>in</strong>g <strong>the</strong> rest <strong>of</strong> <strong>the</strong> year, <strong>the</strong> sky will clear or<br />
lightly clouded.<br />
Surface w<strong>in</strong>ds<br />
In <strong>the</strong> summer season w<strong>in</strong>ds blow from directions between<br />
souths east to south west. Dur<strong>in</strong>g <strong>the</strong> monsoon seasons, <strong>the</strong>y blow<br />
ma<strong>in</strong>ly from south west to west. Dur<strong>in</strong>g October to February, w<strong>in</strong>ds<br />
are usually from north-east <strong>in</strong> <strong>the</strong> morn<strong>in</strong>gs, veer<strong>in</strong>g towards South-
190<br />
east <strong>in</strong> <strong>the</strong> afternoons. W<strong>in</strong>ds are generally light to moderate dur<strong>in</strong>g<br />
<strong>the</strong> whole year.<br />
Special wea<strong>the</strong>r phenomena<br />
The storms <strong>and</strong> depressions which form <strong>in</strong> <strong>the</strong> Bay <strong>of</strong> Bengal <strong>in</strong><br />
<strong>the</strong> permission month <strong>of</strong> may, <strong>and</strong> dur<strong>in</strong>g September to November,<br />
cross <strong>the</strong> east coast <strong>and</strong> affect <strong>the</strong> region <strong>and</strong> <strong>the</strong> neighbourhood<br />
caus<strong>in</strong>g thunderstorms associated ma<strong>in</strong>ly with <strong>the</strong> onset <strong>of</strong> <strong>the</strong> southwest<br />
monsoon occur <strong>in</strong> April, May <strong>and</strong> June.
191<br />
SWOT ANALYSIS OF YANAM FROM PERSPECTIVE OF TOURISM<br />
DEVELOPMENT<br />
STRENGTHS<br />
OPPORTUNITIES<br />
• Urbanisation with no village<br />
• Scenic beauty especially <strong>the</strong><br />
isl<strong>and</strong>s <strong>and</strong> along <strong>the</strong><br />
Godavari <strong>and</strong> Kor<strong>in</strong>ga rivers<br />
• Interface between east <strong>and</strong><br />
west Godavari districts <strong>of</strong><br />
Andhra Pradesh.<br />
• Tax structure result<strong>in</strong>g <strong>in</strong> low<br />
cost <strong>of</strong> alcohol.<br />
WEAKNESS<br />
• No significant tourism<br />
attraction or historical<br />
monuments.<br />
• No major tourism attraction<br />
/dest<strong>in</strong>ation <strong>in</strong> <strong>the</strong> vic<strong>in</strong>ity<br />
• Relatively conservative <strong>and</strong><br />
content lifestyle <strong>of</strong> local<br />
population.<br />
• No major <strong>in</strong>dustrial units <strong>in</strong><br />
<strong>the</strong> region.<br />
• Most <strong>of</strong> <strong>the</strong> scenic spots are<br />
<strong>in</strong> flood prone areas<br />
• Any medium scale tourism<br />
project would not be<br />
susta<strong>in</strong>able if only cater<strong>in</strong>g to<br />
<strong>the</strong> local population <strong>and</strong> thus<br />
may not attract private<br />
<strong>in</strong>vestment<br />
• Development <strong>of</strong> natural<br />
l<strong>and</strong>scaped recreation<br />
products for <strong>the</strong> local<br />
population<br />
• Development <strong>of</strong> restaurant<br />
facilities on <strong>the</strong> France<br />
tippa cater<strong>in</strong>g to transit<br />
<strong>and</strong> local population.<br />
• Development <strong>of</strong> isl<strong>and</strong>s<br />
<strong>in</strong>to mega tourism<br />
projects.<br />
THREATS<br />
• New bridge be<strong>in</strong>g<br />
developed would effectively<br />
bye-pass Yanam thus<br />
seriously affect<strong>in</strong>g <strong>the</strong> ferry<br />
services <strong>and</strong> traffic flow<br />
through Yanam.
192<br />
RECOMMENDATIONS ON DEVELOPMENT OF TOURISM AT<br />
YANAM<br />
At present <strong>the</strong>re are no tourism activities <strong>in</strong> <strong>and</strong> around Yanam.<br />
The closest dest<strong>in</strong>ation hav<strong>in</strong>g some tourism activity is Rajahmundry.<br />
Here too, <strong>the</strong> traffic primarily comprises <strong>of</strong> (a) Bus<strong>in</strong>ess segment (b)<br />
traffic on account <strong>of</strong> Film shoot<strong>in</strong>g.<br />
Unlike Mahe, Yanam does not have any <strong>in</strong>tr<strong>in</strong>sic strength for<br />
promotion <strong>of</strong> any tourism activity. There are no tourist attractions<br />
<strong>and</strong> negligible basic tourism <strong>in</strong>frastructure nor are <strong>the</strong>re any<br />
significant tourist attractions near Yanam for which Yanam can be<br />
conceptualised as a hub.<br />
<strong>Tourism</strong> <strong>in</strong>frastructure is largely absent; <strong>the</strong> only decent<br />
accommodation where <strong>the</strong> tourist can stay at Yanam is <strong>the</strong><br />
“Government Guest House”. Even for <strong>the</strong> day visit/ transit traffic <strong>the</strong>re<br />
are no leisure / enterta<strong>in</strong>ment facilities to hold <strong>the</strong> traffic for a<br />
sometime. There are no good restaurant facilities at Yanam which<br />
aga<strong>in</strong> h<strong>in</strong>t at <strong>the</strong> relaxed <strong>and</strong> conservative lifestyle <strong>of</strong> <strong>the</strong> local<br />
population.<br />
The traffic from <strong>the</strong> nearby areas do not comprise <strong>of</strong><br />
Holiday/Leisure segments so that <strong>the</strong>y could be attracted to Yanam.<br />
The areas around Yanam compris<strong>in</strong>g <strong>of</strong> <strong>the</strong> East <strong>and</strong> West<br />
Godavari districts comprise <strong>of</strong> very affluent but traditional population.<br />
Though <strong>the</strong> segment may have high disposable <strong>in</strong>come levels, <strong>the</strong>y<br />
lead by <strong>and</strong> large a relaxed life style <strong>and</strong> may not be very will<strong>in</strong>g to<br />
spend much on any tourism major attraction.<br />
The SWOT analysis <strong>of</strong> Yanam has been attempted to br<strong>in</strong>g out<br />
<strong>the</strong> relative Strength <strong>and</strong> Weakness <strong>of</strong> <strong>the</strong> place so that tourism<br />
development could be viewed more realistically. As brought out <strong>in</strong> <strong>the</strong><br />
SWOT analysis <strong>the</strong> major deterrent to promotion <strong>of</strong> any ‘Private
193<br />
<strong>in</strong>vestment’ <strong>in</strong> tourism at Yanam is from natural forces <strong>in</strong> addition to<br />
Market characteristics <strong>and</strong> <strong>the</strong> locational sett<strong>in</strong>g <strong>of</strong> Yanam. Because<br />
<strong>of</strong> <strong>the</strong> disturbances <strong>in</strong> <strong>the</strong> Godavari river primarily on account <strong>of</strong><br />
storms <strong>and</strong> depressions which form <strong>in</strong> <strong>the</strong> Bay <strong>of</strong> Bengal <strong>in</strong> <strong>the</strong> premonsoon<br />
month <strong>of</strong> may, <strong>and</strong> dur<strong>in</strong>g September to November, most <strong>of</strong><br />
<strong>the</strong> scenic areas <strong>in</strong> Yanam are flood prone <strong>in</strong>clud<strong>in</strong>g <strong>the</strong> large Isl<strong>and</strong>s<br />
on <strong>the</strong> river Godavari. No private <strong>in</strong>vestor would like to risk his<br />
<strong>in</strong>vestment at a place which is flood prone. A flood bank on <strong>the</strong> Isl<strong>and</strong><br />
may not be feasible as ‘Godavari Flood Conservancy’ may not give<br />
permission for any such construction which may result <strong>in</strong> <strong>the</strong> river<br />
course affect<strong>in</strong>g areas <strong>in</strong> Andhra Pradesh dur<strong>in</strong>g flood<strong>in</strong>g <strong>of</strong> <strong>the</strong><br />
Godavari river.<br />
The strength <strong>of</strong> Yanam which are relevant from promotion <strong>of</strong><br />
<strong>Tourism</strong> is (a) Scenic Beauty (b) Vital l<strong>in</strong>k between <strong>and</strong> West Godavari<br />
districts. The major threat to Yanam is <strong>in</strong> terms <strong>of</strong> <strong>the</strong> Proposed<br />
Bridge via Bhim Nagar which would effectively Bye-pass Yanam. The<br />
bridge would connect traffic from Ammalapuram to Kak<strong>in</strong>ada. The<br />
present transit traffic from Ammalapuram <strong>and</strong> o<strong>the</strong>r areas (between<br />
15,000 – 20,000 per day) us<strong>in</strong>g <strong>the</strong> Ferry services would be<br />
significantly affected once <strong>the</strong> bridge becomes operational. Presently,<br />
<strong>the</strong> alignment <strong>of</strong> <strong>the</strong> bridge is complete <strong>and</strong> l<strong>and</strong> acquisition is <strong>in</strong><br />
process. The Bridge may take between 5-7 years to become<br />
operational. The map <strong>of</strong> Yanam show<strong>in</strong>g <strong>the</strong> alignment <strong>of</strong> <strong>the</strong><br />
proposed bridge has been presented at <strong>the</strong> end <strong>of</strong> this chapter for ease<br />
<strong>of</strong> reference.<br />
A quick scann<strong>in</strong>g <strong>of</strong> <strong>the</strong> <strong>potential</strong> target segments which could be<br />
attracted to Yanam, given <strong>the</strong> generic scenario <strong>and</strong> SWOT analysis<br />
narrows down as under:-<br />
a) Even<strong>in</strong>g enterta<strong>in</strong>ment / Weekend traffic primarily compris<strong>in</strong>g<br />
<strong>of</strong> local population/executives <strong>of</strong> medium scale <strong>in</strong>dustrial<br />
units at Yanam.<br />
b) Transit traffic segment pass<strong>in</strong>g via Yanam
194<br />
For <strong>the</strong> tourism plann<strong>in</strong>g horizon over <strong>the</strong> next 5- 7 years,<br />
development <strong>of</strong> <strong>the</strong> Isl<strong>and</strong> 2, 3 <strong>and</strong> Isl<strong>and</strong> 5 (Opposite Dariyala Tippa)<br />
is not recommended. This is because <strong>of</strong> <strong>the</strong> follow<strong>in</strong>g factors.<br />
a) These isl<strong>and</strong>s are very large bodies (about 300 – 400 Acres) with<br />
no <strong>in</strong>frastructure at present <strong>in</strong> terms <strong>of</strong> access by road, power,<br />
dr<strong>in</strong>k<strong>in</strong>g water etc. There is substantial jungle vegetation on<br />
<strong>the</strong> isl<strong>and</strong> <strong>and</strong> mangrove <strong>the</strong> forests <strong>and</strong> <strong>the</strong> l<strong>and</strong> has to cleared<br />
<strong>and</strong> developed <strong>in</strong> case it has to be <strong>of</strong>fered for tourism promotion.<br />
All this calls for significant <strong>in</strong>vestment to convert <strong>the</strong> Isl<strong>and</strong> <strong>in</strong>to<br />
“Amusement <strong>and</strong> Recreation facility’ or “Nature/<strong>Eco</strong> – tourism<br />
Isl<strong>and</strong>” is unlikely, <strong>in</strong> view <strong>of</strong> <strong>the</strong> demographic pr<strong>of</strong>ile <strong>of</strong><br />
residents <strong>in</strong> <strong>the</strong> comm<strong>and</strong> area <strong>of</strong> 60 Kms radius.<br />
b) Any tourism product created on <strong>the</strong> Isl<strong>and</strong> would substantial<br />
<strong>in</strong>vestment levels would have to safeguard from flood<strong>in</strong>g <strong>of</strong> <strong>the</strong><br />
Godavari – Gomati Rivers dur<strong>in</strong>g ra<strong>in</strong>y seasons. It would be a<br />
Herculean task to construct a bund on <strong>the</strong> Isl<strong>and</strong> due to<br />
adm<strong>in</strong>istrative <strong>and</strong> Physical difficulties. As already po<strong>in</strong>ted out<br />
any such activity would require <strong>the</strong> permission <strong>of</strong> ‘Godavari<br />
Flood Conservancy’ which is unlikely to view <strong>the</strong> proposal<br />
positively.<br />
Therefore, tak<strong>in</strong>g <strong>in</strong>itiative to develop any large scale tourism product<br />
at Yanam is not recommended <strong>in</strong> <strong>the</strong> next 5 – 7 years as any such<br />
step is likely to br<strong>in</strong>g <strong>in</strong> private sector <strong>in</strong>vestment or <strong>the</strong> required<br />
number <strong>of</strong> tourists. In any case any “Large scale tourism project”<br />
would be misaligned with market realities.<br />
In view <strong>of</strong> <strong>the</strong> forego<strong>in</strong>g <strong>the</strong> follow<strong>in</strong>g Strategic Alternatives have been<br />
evaluated.
195<br />
ENVIRONMENTAL AND SOCIAL IMPACTS OF ECOTOURISM IN PUDUCHERRY<br />
Sl.No.<br />
Activity<br />
Developmental<br />
Measures<br />
1 Float<strong>in</strong>g<br />
restaurant,<br />
house boats<br />
Environmental Issue Impact Scale <strong>of</strong> Impact Mitigative Measures<br />
• Noise created by <strong>the</strong> eng<strong>in</strong>e<br />
<strong>of</strong> <strong>the</strong> float<strong>in</strong>g restaurant.<br />
• Water pollution due to<br />
<strong>in</strong>discrim<strong>in</strong>ate disposal <strong>of</strong><br />
liquid <strong>and</strong> solid waste<br />
(biodegradable <strong>and</strong> nonbiodegradable)<br />
• Air pollution due to float<strong>in</strong>g<br />
restaurant<br />
• This noise disturbs <strong>the</strong><br />
aquatic habitats.<br />
Particularly that <strong>of</strong> fish<br />
<strong>and</strong> prawns.<br />
• Destruction <strong>of</strong> habitat<br />
• Increase <strong>in</strong> Biochemical<br />
Oxygen Dem<strong>and</strong> (BOD)<br />
levels due to waste<br />
disposal from <strong>the</strong><br />
restaurant <strong>and</strong> metallic<br />
steamers. This will lead to<br />
degradation <strong>of</strong> water<br />
quality<br />
• Fumes <strong>and</strong> harmful gases<br />
from <strong>the</strong> steamer adversely<br />
affect <strong>the</strong> surround<strong>in</strong>gs <strong>of</strong><br />
<strong>the</strong> reservoir.<br />
Moderate Negative<br />
High Negative<br />
• Judicious use <strong>of</strong><br />
stream motors<br />
• Avoid<strong>in</strong>g <strong>the</strong> places <strong>of</strong><br />
fish habitats<br />
• Provid<strong>in</strong>g proper waste<br />
disposal b<strong>in</strong>s.<br />
• Transport<strong>in</strong>g <strong>and</strong><br />
dump<strong>in</strong>g <strong>the</strong> waste<br />
(biodegradable <strong>and</strong><br />
non biodegradable) <strong>in</strong><br />
a l<strong>and</strong>fill far away from<br />
<strong>the</strong> site.<br />
• Plastic material to be<br />
avoided<br />
• Suitable fuel like<br />
unleaded petrol should<br />
be used.<br />
• Instead <strong>of</strong> mechanised<br />
boats paddle boats <strong>and</strong><br />
peddl<strong>in</strong>g boats can be<br />
used<br />
• By us<strong>in</strong>g houseboats<br />
drawn through sails<br />
<strong>and</strong> oars.
196<br />
2 Tourist Resorts<br />
3 Pilgrimage<br />
<strong>Tourism</strong><br />
4 Water Sports<br />
• Waste Disposal<br />
Crowd<strong>in</strong>g<br />
• Noise Pollution<br />
• Air Pollution<br />
• Water Pollution<br />
• Weaken<strong>in</strong>g <strong>of</strong> riverbanks,<br />
hill slopes <strong>and</strong> damage to<br />
<strong>the</strong> natural environment due<br />
to <strong>the</strong> sports activities.<br />
• Litter<strong>in</strong>g <strong>of</strong> <strong>the</strong> site with<br />
biodegradable <strong>and</strong> nonbiodegradable<br />
wastes.<br />
• Conflicts on shar<strong>in</strong>g <strong>of</strong><br />
resources<br />
• Higher Cost <strong>of</strong> liv<strong>in</strong>g<br />
• Pollution<br />
• Disturbance <strong>of</strong> natural<br />
habitat <strong>of</strong> aquatic<br />
creatures<br />
• River banks will be<br />
adversely affected<br />
• Due to <strong>the</strong> rust<strong>in</strong>g <strong>and</strong><br />
dissolution <strong>of</strong> metals <strong>of</strong> <strong>the</strong><br />
equipments <strong>in</strong>to river<br />
water<br />
• Oil spills dur<strong>in</strong>g start<strong>in</strong>g<br />
<strong>and</strong> clos<strong>in</strong>g operations <strong>of</strong><br />
<strong>the</strong> water sports activities.<br />
• Results <strong>in</strong> greater erosion<br />
along riverbanks <strong>and</strong><br />
problem <strong>in</strong> waste disposal<br />
lead<strong>in</strong>g to environmental<br />
hazards.<br />
Moderate Negative<br />
High Negative<br />
High Negative<br />
Low Negative<br />
high<br />
NegativeModerate<br />
Negative<br />
High Negative<br />
• Provision <strong>of</strong> sewage<br />
treatment unit <strong>and</strong><br />
usage <strong>of</strong> treated water<br />
for gardens <strong>and</strong><br />
l<strong>and</strong>scap<strong>in</strong>g.<br />
• Build <strong>in</strong>frastructure<br />
• Have sound visitor<br />
management practices<br />
• Involve local<br />
communities <strong>in</strong><br />
development activities<br />
• Usage <strong>of</strong> high quality<br />
gadgets, regular<br />
ma<strong>in</strong>tenance <strong>of</strong><br />
gadgets.<br />
• Suitable fuel like<br />
deleaded petrol should<br />
be used.<br />
• Usage <strong>of</strong> Wooden <strong>and</strong><br />
Bamboo steamers<br />
<strong>in</strong>stead <strong>of</strong> metallic<br />
boats should be<br />
encouraged<br />
• Instead <strong>of</strong> mechanised<br />
boats paddle boats <strong>and</strong><br />
peddl<strong>in</strong>g boats can be<br />
used<br />
• Careful waste<br />
management plann<strong>in</strong>g<br />
• Construction <strong>of</strong> an<br />
emban kment (natural<br />
or artificial) <strong>in</strong> <strong>the</strong> area<br />
<strong>of</strong> operation Careful
197<br />
plann<strong>in</strong>g <strong>of</strong> cut-<strong>and</strong>-fill<br />
to m<strong>in</strong>imise erosion,<br />
<strong>in</strong>clud<strong>in</strong>g planned<br />
growth <strong>of</strong> appropriate<br />
vegetation.<br />
• Provision <strong>of</strong> dikes to<br />
hold run<strong>of</strong>f to settle<br />
out soil particles.<br />
5 Construction <strong>of</strong><br />
build<strong>in</strong>gs <strong>and</strong><br />
Roads.<br />
• Noise pollution dur<strong>in</strong>g <strong>the</strong><br />
construction due to<br />
operation <strong>of</strong> mach<strong>in</strong>ery.<br />
• Construction activities <strong>and</strong><br />
operation <strong>of</strong> mach<strong>in</strong>ery<br />
results <strong>in</strong> smoke spread <strong>of</strong><br />
residues <strong>and</strong> <strong>in</strong>crease <strong>in</strong><br />
Suspended Particle Matter<br />
(SPM)<br />
• Causes <strong>in</strong>convenience to<br />
<strong>the</strong> people/function<strong>in</strong>g <strong>of</strong><br />
<strong>of</strong>fices, schools, <strong>and</strong><br />
<strong>in</strong>stitutions <strong>in</strong> <strong>the</strong> vic<strong>in</strong>ity.<br />
• Disturbs <strong>the</strong> normal lives<br />
<strong>of</strong> <strong>the</strong> nearby habitats.<br />
Creates lot <strong>of</strong> smoke <strong>and</strong><br />
dust <strong>and</strong> <strong>in</strong>crease <strong>in</strong> SPM,<br />
which may lead to<br />
breath<strong>in</strong>g problem or<br />
adverse affect on <strong>the</strong><br />
health <strong>of</strong> <strong>the</strong> people.<br />
• <strong>Eco</strong>logical disturbances • Reckless Disposal <strong>of</strong><br />
material, mach<strong>in</strong>e waste<br />
<strong>and</strong> Dirty water may lead<br />
to death <strong>of</strong> natural<br />
vegetation/disturb <strong>the</strong><br />
natural stability <strong>of</strong> <strong>the</strong><br />
region<br />
High Negative<br />
Temporary<br />
Moderate Negative<br />
<strong>and</strong> temporary<br />
• Careful schedul<strong>in</strong>g <strong>of</strong><br />
operation <strong>of</strong> <strong>the</strong><br />
equipment <strong>and</strong> usage<br />
<strong>of</strong> earplugs <strong>and</strong><br />
mufflers.<br />
• Provid<strong>in</strong>g spr<strong>in</strong>klers at<br />
<strong>the</strong> site <strong>and</strong> screens<br />
around <strong>the</strong><br />
construction site.<br />
• Usage <strong>of</strong> transit<br />
mixers.<br />
• Careful usage <strong>of</strong><br />
material to reduce<br />
wastage at <strong>the</strong> site.<br />
• A proper waste<br />
management plan<br />
should be implemented<br />
to dispose construction<br />
wastes at l<strong>and</strong>fill.<br />
They could be disposed
198<br />
6 Beach <strong>Tourism</strong><br />
• Weaken<strong>in</strong>g <strong>of</strong> riverbanks<br />
<strong>and</strong> damage to natural<br />
environment dur<strong>in</strong>g <strong>the</strong><br />
construction <strong>of</strong> facilities at<br />
beaches/riverfronts<br />
• Results <strong>in</strong> greater erosion<br />
along riverbanks <strong>and</strong><br />
problem <strong>in</strong> waste disposal<br />
lead<strong>in</strong>g to environmental<br />
hazards.<br />
• More people visit<strong>in</strong>g Beach • Conflicts with <strong>the</strong> local<br />
communities<br />
• Indiscrim<strong>in</strong>ate litter<strong>in</strong>g <strong>of</strong><br />
waste<br />
• Change <strong>in</strong> environment<br />
due to <strong>in</strong>discrim<strong>in</strong>ate<br />
waste disposal<br />
• Litter<strong>in</strong>g <strong>of</strong> <strong>the</strong> beach areas • <strong>Tourism</strong> value <strong>of</strong> <strong>the</strong> site<br />
will be lost<br />
7 Costal Erosion • Coastal erosion due to<br />
construction <strong>of</strong> facilities<br />
• May lead to <strong>in</strong>stability <strong>of</strong><br />
<strong>the</strong> coastal region<br />
High Negative<br />
by <strong>in</strong>c<strong>in</strong>eration after<br />
consider<strong>in</strong>g w<strong>in</strong>d<br />
direction.<br />
• Construction <strong>of</strong> an<br />
emban kment (natural<br />
or artificial) <strong>in</strong> <strong>the</strong> area<br />
<strong>of</strong> operation. Careful<br />
plann<strong>in</strong>g <strong>of</strong> slopes<br />
<strong>in</strong>clud<strong>in</strong>g planned<br />
growth <strong>of</strong> appropriate<br />
vegetation to m<strong>in</strong>imise<br />
erosion.<br />
Provision <strong>of</strong> dikes to hold<br />
run<strong>of</strong>f to settle out soil<br />
particles.<br />
Moderate Negative • Local communities<br />
should be <strong>in</strong>volved <strong>in</strong><br />
Beach Activities<br />
Moderate Negative<br />
• Waste disposal<br />
measures should be<br />
implemented by<br />
provid<strong>in</strong>g garbage b<strong>in</strong>s<br />
High Negative<br />
at appropriate<br />
<strong>in</strong>tervals.<br />
Moderate Negative • Buffer areas <strong>of</strong><br />
vegetation should be<br />
planned not only to<br />
m<strong>in</strong>imise <strong>the</strong> coastal<br />
erosion but also to<br />
provide protection from<br />
low depressions <strong>and</strong><br />
cyclonic storms.
199<br />
8 Employment<br />
generation<br />
• Socio-economic benefits • Improvement <strong>in</strong> Quality <strong>of</strong><br />
life<br />
• Better accessibility to<br />
o<strong>the</strong>r areas, provid<strong>in</strong>g<br />
better health care,<br />
<strong>in</strong>formation related places<br />
for awareness<br />
• Increased commercial<br />
activity due to easier<br />
access to markets.<br />
• Availability <strong>of</strong> better<br />
amenities<br />
High Positive
200<br />
CHAPTER –IX<br />
CONCLUSIONS AND RECOMMENDATIONS<br />
POLICY IMPLICATIONS<br />
<strong>Tourism</strong> has been recognized as an important sector <strong>of</strong> <strong>the</strong><br />
global economy, with a contribution <strong>of</strong> about 91 per cent <strong>of</strong> domestic<br />
tourism (Filion et al., 1994). <strong>Eco</strong>tourism is an upcom<strong>in</strong>g activity,<br />
especially suited for <strong>the</strong> backwaters areas like <strong>the</strong> state like<br />
Puducherry. However Cebbalos Lascurian def<strong>in</strong>ed eco-tourism as<br />
“travell<strong>in</strong>g to relatively undisturbed or uncontam<strong>in</strong>ated natural areas<br />
with <strong>the</strong> specific objective <strong>of</strong> study<strong>in</strong>g, admir<strong>in</strong>g <strong>and</strong> enjoy<strong>in</strong>g <strong>the</strong><br />
scenery <strong>and</strong> its wild plants <strong>and</strong> animals, as well as ay exist<strong>in</strong>g<br />
cultural manifestations” (Butlar, 1994, cited <strong>in</strong> Filion et al., 1994). In<br />
this regard <strong>the</strong> follow<strong>in</strong>g implications <strong>of</strong> <strong>the</strong> tourism development <strong>in</strong><br />
<strong>the</strong> study area need consideration.<br />
1. Carry<strong>in</strong>g Capacity<br />
Among <strong>the</strong> important components <strong>of</strong> Lascurian’s def<strong>in</strong>ition are<br />
<strong>the</strong> terms like undisturbed <strong>and</strong> uncontam<strong>in</strong>ated natural areas,<br />
admir<strong>in</strong>g <strong>and</strong> enjoy<strong>in</strong>g scenery <strong>and</strong> exist<strong>in</strong>g cultural manifestations.<br />
Susta<strong>in</strong>ability <strong>of</strong> <strong>the</strong>se characteristics <strong>of</strong> a tourist site depend on <strong>the</strong><br />
level <strong>and</strong> manner <strong>the</strong> sites are used. It is important that ample<br />
precautions are taken so as not <strong>of</strong> <strong>the</strong> study po<strong>in</strong>t out to a disturb<strong>in</strong>g<br />
phenomenon <strong>of</strong> concentration <strong>of</strong> tourism activities <strong>in</strong> <strong>and</strong> around<br />
Puducherry sites. As a result, <strong>the</strong>re has been a spurt <strong>in</strong> different<br />
types <strong>of</strong> construction activities result<strong>in</strong>g <strong>the</strong>reby <strong>in</strong> <strong>the</strong> loss <strong>of</strong><br />
“undisturbed or uncontam<strong>in</strong>ated” nature <strong>of</strong> <strong>the</strong>se tourist sites.
201<br />
2. Transportation <strong>and</strong> Communication Network<br />
Transportation <strong>and</strong> communication network <strong>of</strong> <strong>the</strong> study area<br />
needs immediate attention <strong>of</strong> <strong>the</strong> policy makers. An utmost care <strong>in</strong><br />
ly<strong>in</strong>g <strong>of</strong> road <strong>and</strong> communication network is required because <strong>of</strong> <strong>the</strong><br />
fragile ecosystem <strong>of</strong> <strong>the</strong> area. It would be worthwhile, <strong>in</strong> <strong>the</strong> long run,<br />
if air transport network is streng<strong>the</strong>ned. This will not only make travel<br />
to <strong>the</strong> area easy but will also m<strong>in</strong>imally disturb <strong>the</strong> natural<br />
ecosystems. The road network must be so planned as to avoid<br />
repetitive digg<strong>in</strong>g <strong>of</strong> <strong>the</strong> roads <strong>and</strong> <strong>the</strong> feeder roads must similarly be<br />
constructed <strong>and</strong> ma<strong>in</strong>ta<strong>in</strong>ed.<br />
3. Ownership <strong>of</strong> Hotels <strong>and</strong> Guesthouses<br />
One <strong>of</strong> <strong>the</strong> results <strong>of</strong> <strong>the</strong> study po<strong>in</strong>ts out to <strong>the</strong> pattern <strong>of</strong><br />
ownership <strong>of</strong> hotels <strong>and</strong> guesthouses; with persons from outside <strong>the</strong><br />
state own<strong>in</strong>g most <strong>of</strong> <strong>the</strong> st<strong>and</strong>ard hotels <strong>and</strong> guesthouses. In order<br />
that local people may also avail <strong>the</strong> fruits <strong>of</strong> tourism developments, it<br />
may be important to consider ways <strong>and</strong> means to <strong>in</strong>crease <strong>the</strong>ir<br />
<strong>in</strong>terest <strong>in</strong> <strong>the</strong> hotel bus<strong>in</strong>ess <strong>and</strong> also to streng<strong>the</strong>n <strong>the</strong>ir <strong>in</strong>vestment<br />
capacity for this capital <strong>in</strong>tensive bus<strong>in</strong>ess.<br />
4. Identify<strong>in</strong>g New <strong>Eco</strong>-tourist Sites.<br />
Adventure sports have added to <strong>the</strong> tourism value <strong>of</strong><br />
Puducherry. As for example, sites like Ousteri/Chunnambar /Bahour<br />
Lake have added to <strong>the</strong> tourism value <strong>of</strong> <strong>the</strong> study area. The results<br />
<strong>of</strong> <strong>the</strong> study thus imply a greater need for identify<strong>in</strong>g <strong>and</strong> populariz<strong>in</strong>g<br />
various satellite tourist sites so as to ease pressure on traditional<br />
tourist sites <strong>of</strong> Puducherry <strong>in</strong> <strong>the</strong> region.
202<br />
5. Pilgrimage <strong>Tourism</strong><br />
Pilgrimage tourism is ano<strong>the</strong>r upcom<strong>in</strong>g tourist activity <strong>in</strong> <strong>the</strong><br />
country <strong>and</strong> Puducherry <strong>of</strong>fers a great deal <strong>in</strong> this regard as well.<br />
Given <strong>the</strong> history <strong>of</strong> this French colonial state, as mentioned <strong>in</strong><br />
various historical <strong>and</strong> religious documents, <strong>the</strong>re is lot <strong>of</strong> scope for<br />
pilgrimage tourism. The Churches, Mosques, H<strong>in</strong>du temples <strong>of</strong><br />
various gods <strong>and</strong> goddesses <strong>and</strong> Lord Saturn shr<strong>in</strong>es are dotted all<br />
over <strong>the</strong> place <strong>in</strong> <strong>the</strong> study area which is regularly visited by <strong>the</strong><br />
devotees. It would add to <strong>the</strong> <strong>potential</strong> <strong>of</strong> pilgrimage tourism if efforts<br />
are made on a larger scale to br<strong>in</strong>g this religious heritage to <strong>the</strong> notice<br />
<strong>of</strong> people at large.<br />
6. Civic amenities <strong>and</strong> local adm<strong>in</strong>istration<br />
On adm<strong>in</strong>istrative level, <strong>the</strong> study revealed that a lot needs to be<br />
done <strong>in</strong> <strong>the</strong> area for general cleanl<strong>in</strong>ess <strong>in</strong> <strong>the</strong> towns, provision <strong>of</strong><br />
basic civic amenities <strong>and</strong> gear<strong>in</strong>g up <strong>of</strong> local adm<strong>in</strong>istration, to check<br />
<strong>the</strong> malpractices adopted by various travel <strong>and</strong> tour agencies, tourist<br />
guides <strong>and</strong> o<strong>the</strong>r such related agencies.<br />
Similarly, <strong>the</strong>re is need to enforce various provisions <strong>of</strong> <strong>the</strong><br />
<strong>Tourism</strong> Development Registration Act, so that <strong>the</strong> tourists visit<strong>in</strong>g <strong>the</strong><br />
study area do not face hardships on account <strong>of</strong> corrupt practices <strong>and</strong><br />
thus, can enjoy <strong>the</strong> most dur<strong>in</strong>g <strong>the</strong>ir visit to <strong>the</strong> area. This would<br />
encourage <strong>the</strong>m to revisit <strong>the</strong> area <strong>and</strong> thus same will <strong>in</strong>crease <strong>the</strong><br />
tourism importance <strong>of</strong> <strong>the</strong>se sites.<br />
7. H<strong>and</strong>icraft<br />
One <strong>of</strong> <strong>the</strong> important contributors <strong>of</strong> <strong>the</strong> tourism activities<br />
towards <strong>the</strong> socio-economic enlistment <strong>of</strong> ord<strong>in</strong>ary local people is <strong>the</strong><br />
boost to sale <strong>of</strong> local h<strong>and</strong>icrafts <strong>and</strong> o<strong>the</strong>r local produce. At present,<br />
emphasis <strong>in</strong> tourism development policies on local fruits <strong>and</strong><br />
h<strong>and</strong>icrafts seems to lack <strong>the</strong> rigour that it requires. Similarly, a<br />
much still needs to be done to encourage local folk art <strong>and</strong> culture
203<br />
from <strong>the</strong> tourism po<strong>in</strong>t <strong>of</strong> view. It would be worthwhile to set up<br />
tra<strong>in</strong><strong>in</strong>g <strong>and</strong> cultural centres, for this purpose, at <strong>the</strong> local level.<br />
Terracotta toys <strong>of</strong> Koodapakkam are very famous. More exclusive<br />
h<strong>and</strong>icrafts shops to set up promot<strong>in</strong>g <strong>the</strong> rural tourism<br />
8. More Hotels<br />
.Accord<strong>in</strong>g to <strong>the</strong> <strong>Tourism</strong> Department, <strong>the</strong>re are 124 hotels <strong>in</strong><br />
various categories. This <strong>in</strong>cludes eight star hotels, five beach resorts,<br />
six heritage hotels, 25 mid range hotels <strong>and</strong> 76 budget hotels. A<br />
heritage hotel has already come up. Twenty hotels with 500 rooms are<br />
com<strong>in</strong>g up. The premier hotel cha<strong>in</strong>s <strong>in</strong>clude ITC Welcome Group,<br />
TATA Group, Club Mah<strong>in</strong>dra Group, GRT Gr<strong>and</strong> <strong>and</strong> Residency.<br />
In fact, a few local hotels have tied up with <strong>in</strong>ternational cha<strong>in</strong>s,<br />
to provide quality services at reasonable rates. Sri Lanka based<br />
hospitality cha<strong>in</strong> Aitken Spence has tied up with hotel Athithi.<br />
However, hoteliers say that though this <strong>in</strong>dicates a positive<br />
growth, <strong>the</strong> big concern is <strong>in</strong>frastructure such as roads. If a proper<br />
mechanism is not <strong>in</strong> place, it can harm <strong>the</strong> town. They <strong>in</strong>sist that <strong>the</strong><br />
government should take steps to make Puducherry a susta<strong>in</strong>able<br />
dest<strong>in</strong>ation.<br />
9. Environment Impact Assessment (EIA) study has to be carried<br />
out for development plans <strong>in</strong> Puducherry.<br />
10. Visitor Management System (VMS) should be formulated for<br />
attract<strong>in</strong>g tourists to <strong>the</strong> state.
204<br />
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210<br />
APPENDIX-I<br />
ECO – TOURISM GUIDELINES FOR INDIA<br />
“The M<strong>in</strong>istry <strong>of</strong> <strong>Tourism</strong> recommends all visitors to India<br />
To use hotels, tour operators, lodges <strong>and</strong> travel related<br />
Services <strong>of</strong> organizations who adopt green practices <strong>and</strong><br />
Who have taken a recognized Environmental pledge?”<br />
FOREWORD<br />
This set <strong>of</strong> guidel<strong>in</strong>es <strong>and</strong> policies for <strong>the</strong> development <strong>of</strong> ecotourism<br />
is <strong>the</strong> result <strong>of</strong> <strong>the</strong> <strong>in</strong>itiatives taken by <strong>the</strong> M<strong>in</strong>istry <strong>of</strong> <strong>Tourism</strong><br />
<strong>in</strong> pursuance <strong>of</strong> <strong>the</strong> Government policy to achieve susta<strong>in</strong>ability <strong>in</strong><br />
tourism development <strong>and</strong> to ensure regulated growth <strong>of</strong> eco-tourism<br />
with its positive impacts <strong>of</strong> environmental protection <strong>and</strong> community<br />
development. These guidel<strong>in</strong>es have been evolved after analyz<strong>in</strong>g<br />
various documents <strong>and</strong> papers available on <strong>the</strong> subject, <strong>in</strong>clud<strong>in</strong>g <strong>the</strong>-<br />
(i) Guidel<strong>in</strong>es for <strong>the</strong> development <strong>of</strong> National Parks <strong>and</strong> Projected<br />
areas for <strong>Tourism</strong> <strong>of</strong> <strong>the</strong> World <strong>Tourism</strong> Organisation.<br />
(ii) PATA code for Environmentally Responsible <strong>Tourism</strong>.<br />
(iii) Environmental Guidel<strong>in</strong>es <strong>of</strong> <strong>the</strong> World Travel <strong>and</strong> <strong>Tourism</strong><br />
Council.<br />
(iv) The Himalayan Codes <strong>of</strong> Conduct prepared by <strong>the</strong> Himalayan<br />
<strong>Tourism</strong> Advisory Board.<br />
(v) <strong>Eco</strong>tourism guidel<strong>in</strong>es by <strong>Eco</strong>tourism Society.<br />
The M<strong>in</strong>istry has a committee compris<strong>in</strong>g experts <strong>and</strong> ecotourism<br />
promoters to deliberate on <strong>the</strong> issues to prepare basic papers<br />
for <strong>the</strong> formulation <strong>of</strong> an eco-tourism policy. The contribution <strong>of</strong> this<br />
Committee, headed by Ms. Chuden Tsher<strong>in</strong>g Misra, Jt. Secretary, as<br />
well as <strong>the</strong> deliberations <strong>of</strong> <strong>the</strong> Himalayan <strong>Tourism</strong> Advisory Board <strong>in</strong><br />
<strong>the</strong> preparation <strong>of</strong> <strong>the</strong>se guidel<strong>in</strong>es have been substantial. I must
211<br />
commend Dr. G. Raveendran, Dy. Director General, who has prepared<br />
<strong>the</strong> f<strong>in</strong>al report. The draft was discussed <strong>in</strong> a workshop organized on<br />
June 26, 1997 which was attended by representatives <strong>of</strong> State<br />
governments, <strong>Tourism</strong> Industry Associations <strong>and</strong> experts <strong>in</strong> <strong>the</strong> field<br />
<strong>of</strong> environment. The suggestions made were <strong>in</strong>corporated <strong>and</strong> <strong>the</strong> f<strong>in</strong>al<br />
draft was approved by <strong>the</strong> State <strong>Tourism</strong> M<strong>in</strong>isters <strong>in</strong> <strong>the</strong> <strong>Tourism</strong><br />
M<strong>in</strong>isters’ Conference held on June 27, 1997.<br />
It is expected that all State Governments, Industry Associations<br />
<strong>and</strong> those <strong>in</strong>volved <strong>in</strong> tourism development <strong>and</strong> <strong>the</strong> preservation <strong>of</strong><br />
our environment <strong>and</strong> natural resources would take positive steps for<br />
<strong>the</strong> implementation <strong>of</strong> <strong>the</strong>se policies <strong>and</strong> guidel<strong>in</strong>es.<br />
<strong>Eco</strong>-tourism: Def<strong>in</strong>ition<br />
The activities <strong>of</strong> persons travell<strong>in</strong>g to <strong>and</strong> stay<strong>in</strong>g <strong>in</strong> places<br />
outside <strong>the</strong>ir usual place <strong>of</strong> residence for not more than one<br />
consecutive year for leisure, bus<strong>in</strong>ess <strong>and</strong> o<strong>the</strong>r purposes constitute<br />
tourism. Such visits for be<strong>in</strong>g close to nature to enjoy its enormous<br />
creations, both biotic <strong>and</strong> abiotic, <strong>in</strong> a most environment-friendly<br />
manner, without any adverse impact on <strong>the</strong> eco-system, is particularly<br />
known as eco-tourism.<br />
Accord<strong>in</strong>g to <strong>the</strong> World <strong>Tourism</strong> Organisation (WTO) ‘tourism<br />
that <strong>in</strong>volves travell<strong>in</strong>g to relatively undisturbed natural areas with <strong>the</strong><br />
specified object <strong>of</strong> study<strong>in</strong>g, admir<strong>in</strong>g <strong>and</strong> enjoy<strong>in</strong>g <strong>the</strong> scenery <strong>and</strong> its<br />
wild plants <strong>and</strong> animals, as well as any exist<strong>in</strong>g cultural aspects (both<br />
<strong>of</strong> <strong>the</strong> past or <strong>the</strong> present) found <strong>in</strong> <strong>the</strong>se areas” is def<strong>in</strong>ed as ecotourism.<br />
Nature – tourism (eco – tourism) is dist<strong>in</strong>guished from mass<br />
tourism or resort tourism by hav<strong>in</strong>g a lower impact on <strong>the</strong><br />
environment <strong>and</strong> by requir<strong>in</strong>g less <strong>in</strong>frastructure development.<br />
The key elements <strong>of</strong> eco-tourism <strong>in</strong>clude a natural environment<br />
as <strong>the</strong> prime attraction, an optimum number <strong>of</strong> environmental friendly<br />
visitors, activities which do not have any serious impact on <strong>the</strong>
212<br />
ecosystem <strong>and</strong> <strong>the</strong> positive <strong>in</strong>volvement <strong>of</strong> <strong>the</strong> local community <strong>in</strong><br />
ma<strong>in</strong>ta<strong>in</strong><strong>in</strong>g <strong>the</strong> ecological balance.<br />
<strong>Eco</strong>-tourism can take many forms <strong>and</strong> magnitudes. For<br />
example, ‘los<strong>in</strong>g’ oneself <strong>in</strong> a beautiful natural forest or l<strong>and</strong>scape<br />
watch<strong>in</strong>g animals, birds <strong>and</strong> trees <strong>in</strong> a forest, corals <strong>and</strong> mar<strong>in</strong>e life <strong>in</strong><br />
sea, engag<strong>in</strong>g <strong>in</strong> trekk<strong>in</strong>g, boat<strong>in</strong>g or raft<strong>in</strong>g, w<strong>and</strong>er<strong>in</strong>g amongst<br />
st<strong>and</strong> dunes-<strong>the</strong>se are some <strong>of</strong> <strong>the</strong> common forms <strong>of</strong> eco-tourism.<br />
Through <strong>the</strong> concept has ga<strong>in</strong>ed importance only recently, India<br />
has been experienc<strong>in</strong>g various forms <strong>of</strong> eco-tourism all through <strong>the</strong><br />
ages.<br />
<strong>Eco</strong> tourism resources <strong>of</strong> India<br />
The geographical diversity <strong>of</strong> India is a wealth <strong>of</strong> eco-systems<br />
which are well protected <strong>and</strong> preserved. These eco-systems have<br />
become <strong>the</strong> major resource for eco tourism <strong>in</strong> India.<br />
They are:<br />
1. Bio-sphere Reserves<br />
2. Mangroves<br />
3. Coral Reefs<br />
4. Deserts<br />
5. Mounta<strong>in</strong>s <strong>and</strong> Forests<br />
6. Flora <strong>and</strong> Fauna<br />
7. Seas, Lakes <strong>and</strong> Rivers<br />
8. Caves<br />
Bio-sphere Reserves<br />
Bio-sphere reserves are multipurpose protected areas, for<br />
preservation <strong>of</strong> <strong>the</strong> genetic diversity <strong>and</strong> <strong>in</strong>tegrity <strong>of</strong> plants, animals<br />
<strong>and</strong> micro-organisms <strong>in</strong> representative ecosystems.<br />
There are seven such reserves <strong>in</strong> India at present:<br />
(i) Nilgiri<br />
(ii) N<strong>and</strong>a Devi
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(iii)<br />
(iv)<br />
(v)<br />
(vi)<br />
(vii)<br />
Nokrek<br />
Great Nicobar<br />
Gulf <strong>of</strong> Mannar<br />
Manas<br />
Sunderbans<br />
Mangroves<br />
Mangroves are very specialized forest eco-systems <strong>of</strong> tropical<br />
<strong>and</strong> sub-tropical regions border<strong>in</strong>g sheltered sea coasts <strong>and</strong> estuaries.<br />
Major mangroves areas are:<br />
(i) Nor<strong>the</strong>rn Andaman <strong>and</strong> Nicobar Isl<strong>and</strong>s<br />
(ii) Sunderbans (West Bengal)<br />
(iii) Bhitarkanika <strong>and</strong> Mahanadi Delta (Orissa)<br />
(iv) Cor<strong>in</strong>ga, Godavari Delta <strong>and</strong> Krishna estuary (Andhra Pradesh)<br />
(v) Pichavaram <strong>and</strong> Po<strong>in</strong>t Calimere (Tamil Nadu)<br />
(vi) Goa<br />
(vii) Gulf <strong>of</strong> Kutch (Gujarat)<br />
(viii) Coondapur (Karnataka)<br />
(ix) Achra / Ratnagiri (Maharashtra)<br />
(x) Vembanad (Kerala)<br />
Coral Reefs<br />
There are four major coral reefs identified <strong>in</strong> <strong>the</strong> country so far:<br />
(i) Gulf <strong>of</strong> Mannar<br />
(ii) Andaman <strong>and</strong> Nicobar Isl<strong>and</strong>s<br />
(iii) Lakshadweep Isl<strong>and</strong>s<br />
(iv) Gulf <strong>of</strong> Kutch<br />
Deserts<br />
The Great Thar desert <strong>and</strong> <strong>the</strong> little deserts <strong>in</strong> <strong>the</strong> North<br />
Western Regions <strong>of</strong> <strong>the</strong> country are dist<strong>in</strong>ct eco-systems which have<br />
fasc<strong>in</strong>ated tourism from all over <strong>the</strong> world.
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Mounta<strong>in</strong>s <strong>and</strong> Forests<br />
The Great Himalayas <strong>and</strong> o<strong>the</strong>r mounta<strong>in</strong> range <strong>in</strong> <strong>the</strong> country<br />
along with <strong>the</strong> snow-clad slopes, forests <strong>and</strong> rivers; have also become<br />
great attractions for eco-tourists. The country has an area <strong>of</strong> about<br />
752.3 lakh hectares notified as forest l<strong>and</strong> <strong>and</strong> <strong>of</strong> this about 406.1<br />
lakh hectares are classified as reserve forests <strong>and</strong> 215.1 lakh hectares<br />
as Protected Forests.<br />
Flora <strong>and</strong> Fauna<br />
India is floristically very rich. She has about 45,000 species <strong>of</strong><br />
plants. The country also has a great variety <strong>of</strong> fauna, number<strong>in</strong>g a<br />
little over 65,000 known species, <strong>in</strong>clud<strong>in</strong>g 1,228 <strong>of</strong> birds, 428 <strong>of</strong><br />
reptiles, 372 <strong>of</strong> mammals, 204 amphibians <strong>and</strong> 2,546 <strong>of</strong> fish.<br />
In order to protect <strong>and</strong> preserve <strong>the</strong>se genetic constituents,<br />
India has created a number <strong>of</strong> National Parks <strong>and</strong> 421 Wildlife<br />
Sanctuaries <strong>in</strong> different parts <strong>of</strong> <strong>the</strong> country. Some <strong>of</strong> <strong>the</strong>se which<br />
have already become popular with tourists are Kaziranga <strong>and</strong> Manas<br />
<strong>in</strong> Assam; Jim Corbett <strong>in</strong> Uttar Pradesh; Keoladwo <strong>in</strong> Ghana,<br />
Ranthambore <strong>and</strong> Sariska <strong>in</strong> Rajasthan: Kanha <strong>and</strong> B<strong>and</strong>havgarh <strong>in</strong><br />
Madhya Pradesh; B<strong>and</strong>ipur <strong>in</strong> Karnataka <strong>and</strong> Similpal <strong>in</strong> Orissa.<br />
Water Resources<br />
The Arabian Sea, <strong>the</strong> Indian Ocean <strong>and</strong> <strong>the</strong> Bay <strong>of</strong> Bengal brace<br />
<strong>the</strong> sides <strong>of</strong> <strong>the</strong> Indian subcont<strong>in</strong>ent except for <strong>the</strong> nor<strong>the</strong>rn<br />
boundary. The l<strong>and</strong> mass <strong>of</strong> India is crossed by several rivers <strong>and</strong><br />
dotted by lakes at many places. These water bodies provide attractive<br />
opportunities for water sports.<br />
Policy <strong>and</strong> Plann<strong>in</strong>g
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The national policy on tourism stipulates that tourism become a<br />
unify<strong>in</strong>g force nationally <strong>and</strong> <strong>in</strong>ternationally, foster<strong>in</strong>g better<br />
underst<strong>and</strong><strong>in</strong>g through travel.<br />
It should also help to preserve ra<strong>in</strong> <strong>and</strong> enrich out world-view<br />
<strong>and</strong> life-style, our cultural expressions <strong>and</strong> heritage <strong>in</strong> all its<br />
manifestations. The prosperity that tourism br<strong>in</strong>gs should streng<strong>the</strong>n<br />
<strong>and</strong> cause accretion, ra<strong>the</strong>r than damage, to our social <strong>and</strong> cultural<br />
valves <strong>and</strong> depletion <strong>of</strong> our national resources.<br />
Realisation <strong>of</strong> <strong>the</strong>se policy objectives particularly <strong>in</strong> <strong>the</strong> context<br />
<strong>of</strong> ecotourism would <strong>in</strong>volve selective approach, scientific plann<strong>in</strong>g,<br />
effective control <strong>and</strong> cont<strong>in</strong>uous monitor<strong>in</strong>g. The development process<br />
itself should meet <strong>the</strong> follow<strong>in</strong>g card<strong>in</strong>al pr<strong>in</strong>ciples:<br />
(i)<br />
(ii)<br />
(iii)<br />
(iv)<br />
It should <strong>in</strong>volve <strong>the</strong> local community <strong>and</strong> lead to <strong>the</strong> overall<br />
economic development <strong>of</strong> <strong>the</strong> area.<br />
It should identify <strong>the</strong> likely conflicts between resource use for<br />
tourism <strong>and</strong> <strong>the</strong> livelihood <strong>of</strong> local <strong>in</strong>habitants <strong>and</strong> attempt to<br />
m<strong>in</strong>imize such conflicts.<br />
The type <strong>and</strong> scale <strong>of</strong> tourism development should be compatible<br />
with <strong>the</strong> environment <strong>and</strong> socio-cultural characteristics <strong>of</strong> <strong>the</strong><br />
local community, <strong>and</strong><br />
It should be planned as a part <strong>of</strong> <strong>the</strong> overall area development<br />
strategy, guided by an <strong>in</strong>tegrated l<strong>and</strong>-use plan <strong>and</strong> associated<br />
with commensurate expansion <strong>of</strong> public services.<br />
The biospheres, mangroves, coral reefs, deserts <strong>and</strong> mounta<strong>in</strong>s<br />
which form <strong>the</strong> core resources for ecotourism, are fragile ecosystems.<br />
Hence decisions for <strong>the</strong> development to tourism <strong>in</strong> such areas have to<br />
be based on a thorough underst<strong>and</strong><strong>in</strong>g <strong>of</strong> local resources, social <strong>and</strong><br />
economic factors <strong>and</strong> o<strong>the</strong>r characteristics.<br />
The objectives <strong>of</strong> tourism development <strong>in</strong> any specified area, as<br />
well as <strong>the</strong> <strong>in</strong>tended beneficiaries, dependency <strong>and</strong> scale <strong>of</strong>
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development have to be decided on <strong>the</strong> basis <strong>of</strong> <strong>the</strong>se factors <strong>and</strong><br />
discussions <strong>and</strong> negotiations with those most directly concerned.<br />
The development <strong>of</strong> physical <strong>in</strong>frastructure <strong>of</strong> tourism should be<br />
preceded by <strong>the</strong> preparation <strong>of</strong> an <strong>in</strong>ventory <strong>of</strong> resources <strong>and</strong> a<br />
zon<strong>in</strong>g/ management plan to ensure preservation <strong>and</strong> public use <strong>of</strong><br />
valuable natural sites.<br />
Whenever destruction or serious alteration <strong>of</strong> areas <strong>of</strong> high<br />
primary productivity like wetl<strong>and</strong>, sea grass beds, coral reefs or<br />
ra<strong>in</strong>forests is contemplated, benefits <strong>and</strong> costs should be carefully<br />
assessed before plann<strong>in</strong>g tourism development activities. Fur<strong>the</strong>r,<br />
plann<strong>in</strong>g <strong>and</strong> promotion <strong>of</strong> tourism should be undertaken as a<br />
component part <strong>of</strong> an <strong>in</strong>tegrated, comprehensive resource<br />
management plan founded on sound ecological pr<strong>in</strong>ciples.<br />
The <strong>Tourism</strong> Management Plan should also establish st<strong>and</strong>ards<br />
for resort development, cover<strong>in</strong>g among o<strong>the</strong>rs, <strong>the</strong> style <strong>and</strong> locations<br />
<strong>of</strong> structures, treatment <strong>of</strong> sewage <strong>and</strong> control <strong>of</strong> litter, preservation <strong>of</strong><br />
open spaces <strong>and</strong> public use <strong>of</strong> fragile areas. It should fur<strong>the</strong>r lay down<br />
procedures to ensure that sewage is not directed to <strong>the</strong> beach or <strong>the</strong><br />
ground water <strong>and</strong> solid waste is systematically collected <strong>and</strong> disposed<br />
<strong>of</strong> suitably. Adequate precautionary measures should also be taken to<br />
avoid noise pollution. Is should also specify methods <strong>and</strong> material for<br />
construction activities <strong>and</strong> m<strong>in</strong>imize any possible adverse impact on<br />
local environment.<br />
Physical plann<strong>in</strong>g <strong>and</strong> design should <strong>in</strong>tegrate community<br />
services <strong>in</strong>clud<strong>in</strong>g availability <strong>of</strong> potable water, transportation <strong>and</strong><br />
tourism. Transportation <strong>and</strong> access should also be <strong>in</strong>tegrated with<br />
o<strong>the</strong>r purposes such as <strong>in</strong>dustry <strong>and</strong> trade as communities <strong>and</strong> <strong>the</strong><br />
term<strong>in</strong>i for air, l<strong>and</strong> <strong>and</strong> water access. Physical plann<strong>in</strong>g for all travel<br />
modes, especially modern tour buses, also needs to be <strong>in</strong>tegrated<br />
between segments outside <strong>and</strong> <strong>in</strong>side <strong>the</strong> area <strong>of</strong> attraction.
217<br />
Operational Guidel<strong>in</strong>es<br />
The key players <strong>in</strong> <strong>the</strong> ecotourism bus<strong>in</strong>ess are <strong>the</strong> Government,<br />
both central <strong>and</strong> at state levels, <strong>the</strong> local authorities, <strong>the</strong> developers<br />
<strong>and</strong> <strong>the</strong> operators, <strong>the</strong> visitors <strong>and</strong> <strong>the</strong> local community. Each one <strong>of</strong><br />
<strong>the</strong>m has to be sensitive to <strong>the</strong> environment <strong>and</strong> local traditions <strong>and</strong><br />
follow a set <strong>of</strong> guidel<strong>in</strong>es for <strong>the</strong> successful development <strong>of</strong> tourism. In<br />
addition, nongovernmental organizations <strong>and</strong> scientific / research<br />
<strong>in</strong>stitutions also have to play a key role <strong>in</strong> <strong>the</strong> development <strong>of</strong> ecotourism.<br />
The Government<br />
• The Management Plan for each area should be prepared by<br />
pr<strong>of</strong>essional l<strong>and</strong>scape architects <strong>and</strong> urban planners, <strong>in</strong><br />
consultation with <strong>the</strong> local community as well as o<strong>the</strong>rs directly<br />
concerned.<br />
• Integrated plann<strong>in</strong>g should be adopted to avoid <strong>in</strong>ter-sector <strong>and</strong><br />
cross-sectoral conflict.<br />
• The architectural programme for ecotourism centres should<br />
<strong>in</strong>clude controlled access po<strong>in</strong>ts <strong>and</strong> cab<strong>in</strong>s, roads, self-guided<br />
nature trails, transportation options, <strong>in</strong>terpretive centres, s<strong>in</strong>gs,<br />
observation towers <strong>and</strong> bl<strong>in</strong>ds, adequate but unpretentious<br />
lodg<strong>in</strong>g <strong>and</strong> d<strong>in</strong><strong>in</strong>g facilities, docks, garbage disposal facility <strong>and</strong><br />
o<strong>the</strong>r utilities as per requirement. If needed, suitable liv<strong>in</strong>g<br />
quarters <strong>and</strong> facilities for project personnel have to be provided.<br />
• Structures creat<strong>in</strong>g visual pollution, <strong>and</strong> aes<strong>the</strong>tic values <strong>and</strong><br />
non-compatible architecture, should be controlled <strong>and</strong><br />
temporary structures us<strong>in</strong>g local build<strong>in</strong>g material <strong>and</strong> befitt<strong>in</strong>g<br />
<strong>the</strong> local environment should be encouraged.
218<br />
• Exclude developments <strong>in</strong> geologically unstable zones <strong>and</strong> def<strong>in</strong>e<br />
development <strong>and</strong> buffer zones after proper environmental<br />
impact assessments.<br />
• Establish st<strong>and</strong>ards, build<strong>in</strong>g codes <strong>and</strong> o<strong>the</strong>r regulations.<br />
• Specify environmental, physical <strong>and</strong> social carry<strong>in</strong>g capacities to<br />
limit development activities.<br />
• Ensure cont<strong>in</strong>uous monitor<strong>in</strong>g <strong>of</strong> adverse effects <strong>of</strong> tourism<br />
activities <strong>and</strong> <strong>in</strong>itiate suitable corrective measures.<br />
• Recognise <strong>and</strong> award quality labels to ecotourism operators.<br />
• Provide visitor <strong>in</strong>formation <strong>and</strong> <strong>in</strong>terpretation services cover<strong>in</strong>g<br />
particularly (i) What to see, (ii) how to see, (iii) how to behave. It<br />
can be by way <strong>of</strong> brochures, leaflets, specialized guides, visitor<br />
<strong>in</strong>formation centres <strong>and</strong> such.<br />
• Prepare <strong>and</strong> widely distribute codes <strong>of</strong> conduct to all visitors.<br />
• Launch tra<strong>in</strong><strong>in</strong>g programmes on ecotourism to tourism<br />
adm<strong>in</strong>istrators, planners, operators <strong>and</strong> general public.<br />
Developers, Operators <strong>and</strong> Suppliers<br />
• Respect <strong>and</strong> follow <strong>the</strong> plann<strong>in</strong>g restrictions, st<strong>and</strong>ards <strong>and</strong><br />
codes provided by <strong>the</strong> government <strong>and</strong> local authorities.<br />
• Implement sound environment pr<strong>in</strong>ciples through selfregulation.<br />
• Practice environmental impact assessment for all new projects<br />
<strong>and</strong> conduct regular environmental audit for all ongo<strong>in</strong>g<br />
activities lead<strong>in</strong>g to development <strong>of</strong> environment improvement<br />
programmes.<br />
• Be sensitive to conservation <strong>of</strong> environmentally protected or<br />
threatened areas, species <strong>and</strong> scenic aes<strong>the</strong>tics, achiev<strong>in</strong>g<br />
l<strong>and</strong>scape enhancement what ever possible.<br />
• Ensure that all structures are unobtrusive <strong>and</strong> do not <strong>in</strong>terfere<br />
with <strong>the</strong> natural ecosystem to <strong>the</strong> maximum extent.
219<br />
• Recognise <strong>the</strong> optimal environmental capacity <strong>and</strong> sociological<br />
use-limits <strong>of</strong> <strong>the</strong> site <strong>in</strong> creat<strong>in</strong>g tourist facilities. They should<br />
also take <strong>in</strong>to account safety <strong>and</strong> convenience <strong>of</strong> tourists.<br />
• Build<strong>in</strong>gs should be designed strictly on functional <strong>and</strong><br />
environmental considerations <strong>and</strong> avoid over construction.<br />
• Local material <strong>and</strong> designs should be used <strong>in</strong> all construction to<br />
<strong>the</strong> extent possible.<br />
• Physical plann<strong>in</strong>g, architectural design <strong>and</strong> construction <strong>of</strong><br />
tourist facilities should employ eco friendly techniques like solar<br />
energy, capture <strong>and</strong> utilization <strong>of</strong> ra<strong>in</strong> water, recycl<strong>in</strong>g <strong>of</strong><br />
garbage, natural cross-sufficiency<br />
<strong>in</strong> food generation through orchards, ecological farms,<br />
agriculture<br />
<strong>and</strong><br />
<strong>the</strong> such.<br />
• Energy <strong>and</strong> water-sav<strong>in</strong>g practices should be employed to <strong>the</strong><br />
extent possible. Fresh water management <strong>and</strong> controlled sewage<br />
disposal should also be practiced.<br />
• Control air emissions-both chemical pollutants <strong>and</strong> noise.<br />
• Control <strong>and</strong> reduce environmentally unfriendly products such<br />
as asbestos, CFCs, pesticides <strong>and</strong> toxic, corrosive, <strong>in</strong>fectious,<br />
explosive or <strong>in</strong>flammable material.<br />
• Respect <strong>and</strong> support historic or religious objects <strong>and</strong> sites.<br />
• Provide <strong>in</strong>formation <strong>and</strong> <strong>in</strong>terpretive services to visitors<br />
especially on attraction <strong>and</strong> facilities, safety <strong>and</strong> security, local<br />
customs <strong>and</strong> traditions, prohibitions <strong>and</strong> regulations <strong>and</strong> selfconduct<br />
<strong>and</strong> behaviour.<br />
• Ensure adequate opportunities to visitors for communion with<br />
nature <strong>and</strong> native cultures.<br />
• In market<strong>in</strong>g ecotourism products, customers should be given<br />
correct <strong>in</strong>formation, as <strong>the</strong> visitors who appreciate ecotourism<br />
products usually belong to environmentally aware groups.
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• Tra<strong>in</strong><strong>in</strong>g <strong>and</strong> research programmes <strong>of</strong> <strong>the</strong> company should<br />
<strong>in</strong>clude environmental issues.<br />
• Prepare tourists to m<strong>in</strong>imize possible negative impact while<br />
visit<strong>in</strong>g sensitive environment <strong>and</strong> cultures before <strong>the</strong>ir visit.<br />
• Ensure <strong>the</strong> safety <strong>and</strong> security <strong>of</strong> visitors <strong>and</strong> <strong>in</strong>form <strong>the</strong>m <strong>of</strong><br />
precautions to be taken.<br />
• Exercise due to regard for <strong>the</strong> <strong>in</strong>terest <strong>of</strong> <strong>the</strong> local population,<br />
<strong>in</strong>clud<strong>in</strong>g <strong>the</strong>ir history, tradition <strong>and</strong> culture <strong>and</strong> future<br />
economic development.<br />
• Involve <strong>the</strong> local community to <strong>the</strong> extent possible <strong>in</strong> various<br />
activities <strong>and</strong> vocations.<br />
The Visitors<br />
• Help conserve habits <strong>of</strong> flora <strong>and</strong> fauna <strong>and</strong> any site, natural or<br />
cultural, which may be affected by tourism.<br />
• Make no open fires <strong>and</strong> discourage o<strong>the</strong>r from dong so. If water<br />
has to be heated with scarce firewood, use as little as possible.<br />
Whereas feasible, use kerosene or fuel-efficient wood stoves.<br />
• Remove litter, burn or bury paper, <strong>and</strong> carry back all nondegradable<br />
litter.<br />
• Keep local water clean <strong>and</strong> avoid us<strong>in</strong>g pollutants such as<br />
detergents <strong>in</strong> streams or spr<strong>in</strong>gs. If no toilet facilities are<br />
available, try to relieve yourself at least 30 meters away from<br />
water sources <strong>and</strong> bury on over <strong>the</strong> waste.<br />
• Plants should be left to flourish <strong>in</strong> <strong>the</strong>ir natural environment<br />
<strong>and</strong> avoid tak<strong>in</strong>g away cutt<strong>in</strong>gs, seeds <strong>and</strong> roots.<br />
• Leave <strong>the</strong> camp sites clean after use. Remember that ano<strong>the</strong>r<br />
party will be us<strong>in</strong>g <strong>the</strong> same camp site after your departure.<br />
• Help guides <strong>and</strong> porters to follow conservation measures. Do<br />
not allow cools/porters to throw garbage <strong>in</strong> streams or rivers.<br />
• Respect <strong>the</strong> natural cultural heritage <strong>of</strong> <strong>the</strong> area <strong>and</strong> follow local<br />
customs.
221<br />
• Respect local etiquette <strong>and</strong> wear loose clo<strong>the</strong>s, kiss<strong>in</strong>g <strong>in</strong> public<br />
are disapproved <strong>of</strong>.<br />
• Respect privacy <strong>of</strong> <strong>in</strong>dividuals <strong>and</strong> ask permission <strong>and</strong> use<br />
restra<strong>in</strong>t <strong>in</strong> tak<strong>in</strong>g photographs <strong>of</strong> local <strong>in</strong>habitants.<br />
• Respect holy places-do not touch or remove religious objects.<br />
• Strictly follow <strong>the</strong> guidel<strong>in</strong>es for personal safety <strong>and</strong> security<br />
<strong>and</strong> always take your own precautions <strong>and</strong> safety measures.<br />
The Dest<strong>in</strong>ation Population / Host community<br />
• Realise <strong>and</strong> respect <strong>the</strong> value <strong>of</strong> <strong>the</strong> environment, <strong>the</strong> flora <strong>and</strong><br />
fauna, <strong>the</strong> monuments <strong>and</strong> <strong>the</strong> cultural heritage.<br />
• Practice conservation <strong>of</strong> nature <strong>and</strong> cultural as a way <strong>of</strong> life.<br />
• Establish guidel<strong>in</strong>es to protect valuable local resources <strong>and</strong><br />
foster tourism management.<br />
• Realise <strong>and</strong> react to <strong>the</strong> <strong>potential</strong> threat <strong>of</strong> <strong>in</strong>vestors who see<br />
opportunities <strong>in</strong> development but lack sensitivity to local values.<br />
• Become effective nature guides <strong>and</strong> conservationists <strong>of</strong> natural<br />
areas by enhanc<strong>in</strong>g <strong>the</strong> practical <strong>and</strong> ancestral knowledge <strong>of</strong> <strong>the</strong><br />
natural features <strong>of</strong> <strong>the</strong> area.<br />
• Be friendly with <strong>the</strong> visitors <strong>and</strong> help <strong>the</strong>m to practice<br />
ecotourism codes.<br />
Non-Governmental Organisations / Scientific <strong>and</strong> Research<br />
Institutions<br />
• Create awareness, amongst all concerned, about <strong>the</strong> importance<br />
<strong>of</strong> sound eco-practices <strong>in</strong> tourism development.<br />
• Motivate <strong>the</strong> local community to <strong>in</strong>crease <strong>the</strong>ir <strong>in</strong>volvement <strong>in</strong><br />
susta<strong>in</strong>able tourism activities.<br />
• Organise tra<strong>in</strong><strong>in</strong>g programmes to prepare <strong>the</strong> local people for<br />
tak<strong>in</strong>g up various vocations relat<strong>in</strong>g to ecotourism.<br />
The Environmental Pledge<br />
1. Stationery <strong>and</strong> o<strong>the</strong>r Publicity Material on Recycled Paper:
222<br />
We will <strong>in</strong>troduce <strong>the</strong> use <strong>of</strong> recycled paper for our stationary<br />
<strong>and</strong> o<strong>the</strong>r publicity items such as brochures <strong>and</strong> establish a<br />
recycl<strong>in</strong>g programme.<br />
2. Poly<strong>the</strong>ne Bags: We will convert, wherever possible, from <strong>the</strong> use<br />
<strong>of</strong> poly<strong>the</strong>ne bags to paper bags, cloth bags <strong>and</strong> o<strong>the</strong>r<br />
alternatives.<br />
3. Alternate source <strong>of</strong> Energy for Fuel: Where possible, we will<br />
convert to solar power such as solar heat<strong>in</strong>g <strong>and</strong> light<strong>in</strong>g, to<br />
reduce <strong>the</strong> use <strong>of</strong> <strong>the</strong>rmal electricity.<br />
4. Garbage Disposal: We will <strong>in</strong>troduce <strong>the</strong> system <strong>of</strong> separat<strong>in</strong>g<br />
recyclable <strong>and</strong> non-recyclable garbage emanat<strong>in</strong>g from our<br />
operations <strong>and</strong> dispose non-biodegradable garbage <strong>in</strong> a<br />
responsible way, so as to not harm <strong>the</strong> environment.<br />
5. Water Catchments <strong>and</strong> Treatment: Wherever possible, we will<br />
recycle water by <strong>in</strong>corporat<strong>in</strong>g water treatment schemes. We will<br />
also make storage <strong>and</strong> catchments facilities for ra<strong>in</strong> water to be<br />
used for our operations.<br />
6. <strong>Eco</strong> Lodges <strong>and</strong> Resorts: We pledge to conserve <strong>the</strong> ecology,<br />
animal <strong>and</strong> bird life <strong>of</strong> <strong>the</strong> area our properties are located <strong>in</strong>.<br />
7. Plant<strong>in</strong>g <strong>of</strong> Sapl<strong>in</strong>gs: We will encourage <strong>the</strong> plant<strong>in</strong>g <strong>of</strong> sapl<strong>in</strong>gs<br />
<strong>and</strong> greet<strong>in</strong>g <strong>of</strong> <strong>the</strong> local environment.<br />
8. Alternate use <strong>of</strong> Fuels: We will limit <strong>the</strong> burn<strong>in</strong>g <strong>of</strong> firewood <strong>and</strong><br />
use alternate sources <strong>of</strong> fuel for both cook<strong>in</strong>g <strong>and</strong> heat<strong>in</strong>g.<br />
9. Use <strong>of</strong> Local Ethnic Materials <strong>in</strong> Construction <strong>of</strong> Properties: In<br />
keep<strong>in</strong>g with <strong>the</strong> local l<strong>and</strong>scap<strong>in</strong>g. We will <strong>in</strong>corporate<br />
architectural styles typical to <strong>the</strong> area, thus blend<strong>in</strong>g with <strong>the</strong><br />
environment.<br />
10. Employment <strong>of</strong> Local Committees: Wherever possible, we will hire<br />
locally for our bus<strong>in</strong>ess to enhance <strong>the</strong> economy <strong>of</strong> our area.<br />
11. Limit Deforestation: We will make no open fire <strong>and</strong> discourage<br />
o<strong>the</strong>rs from do<strong>in</strong>g so. Wherever water is heated us<strong>in</strong>g scarce<br />
firewood, we will not use it or use as little <strong>of</strong> it as possible.
223<br />
Wherever possible, we will choose accommodation that uses<br />
kerosene or fuel-efficient firewood stoves.<br />
12. Plant Sapl<strong>in</strong>gs: We will take sapl<strong>in</strong>gs <strong>and</strong> encourage our tourists<br />
to help plant <strong>the</strong>m near our camp sites or on <strong>the</strong> trails.<br />
13. Non-Biodegradable Garbage: We will leave campsites clean <strong>and</strong><br />
take back all non-biodegradable litter to <strong>the</strong> road head towns for<br />
proper disposal. We will bury only biodegradable food waste.<br />
14. Keep Local Water Clean: Toilet facilities will be pitched at least<br />
30 meters away from <strong>the</strong> water source <strong>and</strong> all waste will be<br />
covered properly. We will not allow detergents to be used <strong>in</strong><br />
streams <strong>and</strong> spr<strong>in</strong>gs.<br />
15. Plants Left <strong>in</strong> <strong>the</strong>ir Natural Environment: We will not take away<br />
cutt<strong>in</strong>gs, seeds <strong>and</strong> roots – this is illegal <strong>in</strong> most parts <strong>of</strong> <strong>the</strong><br />
Himalayas.<br />
16. Respect Local Cultures: We will promote <strong>the</strong> appreciation <strong>and</strong><br />
preservation <strong>of</strong> religious place <strong>and</strong> local villages by never<br />
allow<strong>in</strong>g clients to buy religious objects or heirlooms from<br />
remote villages.<br />
17. Alternate Source <strong>of</strong> Energy for Fuel: Where possible, we will<br />
convert to solar power such as solar lanterns <strong>and</strong> solar cookers.<br />
18. Stationery <strong>and</strong> o<strong>the</strong>r Publicity Material on Recycled Paper: We<br />
will <strong>in</strong>troduce/ <strong>in</strong>crease <strong>the</strong> use <strong>of</strong> recycled h<strong>and</strong>made paper for<br />
our stationary <strong>and</strong> o<strong>the</strong>r publicity items, such as brochures.)
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APPENDIX-II<br />
ECO-TOURISM: POLICY & GUIDELINES (2002)<br />
1. Preamble:<br />
<strong>Eco</strong>-tourism is emerg<strong>in</strong>g as an important component <strong>of</strong> <strong>the</strong> Indian<br />
tourist <strong>in</strong>dustry. The significant growth <strong>in</strong> nature tourism <strong>and</strong> <strong>the</strong><br />
numerous tourist operators bear adequate testimony to this. Though<br />
<strong>the</strong> term “eco-tourism” is popular, it is ra<strong>the</strong>r loosely used by many.<br />
Hence, it is imperative to dist<strong>in</strong>guish this from <strong>the</strong> general mass<br />
tourism. <strong>Eco</strong>-tourism has been considered here as a susta<strong>in</strong>able,<br />
equitable, community based Endeavour for improv<strong>in</strong>g <strong>the</strong> liv<strong>in</strong>g<br />
st<strong>and</strong>ards <strong>of</strong> <strong>in</strong>digenous host communities. Apart from <strong>the</strong>se stake<br />
holders, <strong>the</strong>re is also a dire need to forge partnership with <strong>the</strong> exist<strong>in</strong>g<br />
tourism <strong>in</strong>dustry <strong>of</strong> <strong>the</strong> state.<br />
2. <strong>Eco</strong>-tourism def<strong>in</strong>ed:<br />
<strong>Eco</strong>tourism is susta<strong>in</strong>able, nature tourism <strong>in</strong>volv<strong>in</strong>g <strong>the</strong><br />
<strong>in</strong>digenous stake holders while forg<strong>in</strong>g partnership with <strong>the</strong> exist<strong>in</strong>g<br />
tourism <strong>in</strong>dustry. The World <strong>Tourism</strong> organization (WTO) def<strong>in</strong>es ecotourism<br />
as “tourism that <strong>in</strong>volves travel<strong>in</strong>g to relatively undisturbed<br />
natural areas with <strong>the</strong> specified object <strong>of</strong> study<strong>in</strong>g, admir<strong>in</strong>g <strong>and</strong><br />
enjoy<strong>in</strong>g <strong>the</strong> scenery <strong>and</strong> its wild plants <strong>and</strong> animals, as well as any<br />
exit<strong>in</strong>g cultural aspects (both <strong>of</strong> <strong>the</strong> past or <strong>the</strong> present) found <strong>in</strong><br />
<strong>the</strong>se areas”. <strong>Eco</strong>tourism or Nature tourism is dist<strong>in</strong>guished from<br />
resort tourism or mass tourism by requir<strong>in</strong>g lesser <strong>in</strong>frastructure<br />
development <strong>and</strong> a lower impact on <strong>the</strong> environment.<br />
The key elements <strong>of</strong> eco-tourism are:<br />
1. Existence <strong>of</strong> National Park/Sanctuary/natural environment as a<br />
prime, star attraction<br />
2. Should be ecologically, socially, culturally <strong>and</strong> economically<br />
susta<strong>in</strong>able<br />
3. Should have participation <strong>of</strong> <strong>the</strong> local stake-holders (host
225<br />
community)<br />
4. Should be a low pr<strong>of</strong>ile venture<br />
5. Should be capable <strong>of</strong> dove-tail<strong>in</strong>g <strong>in</strong> <strong>the</strong> exist<strong>in</strong>g tourism <strong>of</strong> <strong>the</strong><br />
State.<br />
2.1 Synonyms <strong>of</strong> <strong>Eco</strong>-tourism:<br />
- Environmentally friendly<br />
tourism<br />
- Nature tourism<br />
- Green tourism<br />
- Scientific tourism<br />
- Cottage tourism<br />
- Wildlife tourism<br />
- Wilderness tourism<br />
- Safari tourism<br />
- Designer tourism<br />
- Hard tourism<br />
- Risk tourism<br />
- Adventure tourism<br />
3. Policy <strong>and</strong> Plann<strong>in</strong>g:<br />
The National <strong>Eco</strong>-tourism Policy & Guidel<strong>in</strong>es (1998), after<br />
consider<strong>in</strong>g <strong>the</strong> National Policy on <strong>Tourism</strong>, has identified <strong>the</strong><br />
follow<strong>in</strong>g card<strong>in</strong>al pr<strong>in</strong>ciples for <strong>the</strong> development <strong>of</strong> <strong>Eco</strong>-tourism:<br />
1. It should <strong>in</strong>volve <strong>the</strong> local community <strong>and</strong> lead to <strong>the</strong> overall<br />
economic development <strong>of</strong> <strong>the</strong> area<br />
2. It should identify <strong>the</strong> likely conflicts between resource use for<br />
tourism <strong>and</strong> <strong>the</strong> livelihood <strong>of</strong> local <strong>in</strong>habitants <strong>and</strong> attempt to<br />
m<strong>in</strong>imize such conflicts<br />
3. The type <strong>and</strong> scale <strong>of</strong> tourism development should be<br />
compatible with <strong>the</strong> environment <strong>and</strong> socio-cultural<br />
characteristics <strong>of</strong> <strong>the</strong> local community <strong>and</strong><br />
4. It should be planned as a part <strong>of</strong> <strong>the</strong> overall area development
226<br />
strategy, guided by an <strong>in</strong>tegrated l<strong>and</strong>-use plan while a<br />
void<strong>in</strong>g <strong>in</strong>tersectional conflicts <strong>and</strong> ensur<strong>in</strong>g sectoral<br />
<strong>in</strong>tegration, associated with commensurate expansion <strong>of</strong><br />
public services<br />
While adopt<strong>in</strong>g <strong>the</strong> above general pr<strong>in</strong>ciples, <strong>the</strong> follow<strong>in</strong>g<br />
guidel<strong>in</strong>es are laid down for eco-regional plann<strong>in</strong>g to foster ecotourism.<br />
1. Del<strong>in</strong>eation <strong>and</strong> notification <strong>of</strong> “fr<strong>in</strong>ge areas” (special areas)<br />
around identified eco-tourism sites (NPs I WLS) as “Non-Plan<br />
Areas under’ <strong>the</strong> “City & Country Plann<strong>in</strong>g Act” <strong>of</strong> <strong>the</strong> States,<br />
to a void cross, sectoral conflicts <strong>and</strong> to achieve sectoral<br />
<strong>in</strong>tegration <strong>of</strong> <strong>in</strong>puts, for wise l<strong>and</strong> use to foster eco-tourism as<br />
per <strong>the</strong> operational guidel<strong>in</strong>es.<br />
2. Foster<strong>in</strong>g eco-tourism through eco-development as a l<strong>and</strong><br />
use.<br />
3. Prescription <strong>of</strong> environmental requirements for such specially<br />
notified areas for <strong>in</strong>corporation <strong>in</strong> <strong>the</strong> relevant rules <strong>of</strong> <strong>the</strong><br />
State (Appendix-1).<br />
4. The first benefit <strong>of</strong> eco-tourism must go to <strong>the</strong> local people<br />
(host community), <strong>and</strong> <strong>in</strong> <strong>the</strong> long run <strong>the</strong> capacity build<strong>in</strong>g <strong>in</strong><br />
this regard should be built-<strong>in</strong> for forg<strong>in</strong>g partnership with <strong>the</strong><br />
local people.<br />
5. Accord<strong>in</strong>g statutory protection to such specially notified areas<br />
under <strong>the</strong> Environmental Protection Act, 1986<br />
6. Recogniz<strong>in</strong>g <strong>the</strong> local Panchayat as <strong>the</strong> “authority hav<strong>in</strong>g -,<br />
jurisdiction”, for grant<strong>in</strong>g permission for development<br />
7. Constitut<strong>in</strong>g a special committee under <strong>the</strong> chairman-ship <strong>of</strong><br />
<strong>the</strong> district Collector, with <strong>the</strong> respective Protected Area<br />
manager as <strong>the</strong> member-secretary hav<strong>in</strong>g adequate<br />
representatives from concerned Panchyats, <strong>Eco</strong>-development<br />
Committees, apart from local NGOs <strong>and</strong> honorary Wildlife<br />
Wardens, for advis<strong>in</strong>g <strong>the</strong> Panchyats on issues relat<strong>in</strong>g to
227<br />
development<br />
8. Creation <strong>of</strong> village level micro-<strong>in</strong>stitutions (VFCI FPCI EDC) as<br />
per <strong>the</strong> resolution <strong>of</strong> <strong>the</strong> State Forest Dept, <strong>and</strong> formulation <strong>of</strong><br />
site- specific eco-tourism plans with <strong>in</strong>digenous, participatory<br />
plann<strong>in</strong>g<br />
9. Provid<strong>in</strong>g s<strong>of</strong>t loans from Community Credit Programmed<br />
/Special Trust Funds / Special Central Assistance/<br />
Developmental Schemes <strong>of</strong> Tribal Department / District- level<br />
Integrated Developmental Programme, to identified hostcommunity<br />
I beneficiaries for promot<strong>in</strong>g eco-tourism<br />
10. Establish<strong>in</strong>g st<strong>and</strong>ards for eco-tourism <strong>in</strong> <strong>the</strong> site-specific<br />
micro plans <strong>in</strong> tune with <strong>the</strong> operational guidel<strong>in</strong>es, <strong>and</strong> <strong>the</strong><br />
suggested modifications <strong>in</strong> <strong>the</strong> State rules, apart from<br />
ensur<strong>in</strong>g adherence to <strong>the</strong>se st<strong>and</strong>ards by <strong>the</strong> tourist<br />
developers <strong>and</strong> operators through <strong>the</strong> Panchyats<br />
4. Key players <strong>in</strong> <strong>Eco</strong>-tourism<br />
Implement<strong>in</strong>g Agency:<br />
Dur<strong>in</strong>g formative years, <strong>the</strong> Forest Department <strong>of</strong> <strong>the</strong> State<br />
should be <strong>the</strong> ma<strong>in</strong> implement<strong>in</strong>g agency. However, at a later stage<br />
this should be entrusted to <strong>the</strong> Confederation <strong>of</strong> <strong>Eco</strong>-development<br />
Committees, with - -State-<strong>Tourism</strong> Development. Corporation<br />
<strong>Tourism</strong> Department <strong>and</strong> Forest Department <strong>of</strong> States assum<strong>in</strong>g<br />
supportive <strong>and</strong> supervisory roles.<br />
F<strong>in</strong>ancial Support<br />
1) The host community would be provided f<strong>in</strong>ancial support<br />
ma<strong>in</strong>ly through s<strong>of</strong>t loans from Community Credit Programme Special<br />
Trust Funds / Special Central Assistance’/ Developmental Schemes<br />
<strong>of</strong> Tribal Department / District level Integrated Developmental<br />
Programme, to ensure <strong>the</strong>ir participation as stake holders for<br />
promot<strong>in</strong>g eco-tourism.<br />
2) The general development <strong>of</strong> <strong>the</strong> Protected Area <strong>in</strong>clud<strong>in</strong>g
228<br />
<strong>Eco</strong>-tourist facilities, Interpretation Centers, Literature <strong>and</strong> <strong>the</strong> like<br />
would cont<strong>in</strong>ue with fund<strong>in</strong>g support under <strong>the</strong> Centrally Sponsored<br />
Schemes, based on size specific proposals received from States.<br />
3) Generat<strong>in</strong>g resources by <strong>in</strong>vit<strong>in</strong>g private entrepreneurs to<br />
develop site-specific packages by provid<strong>in</strong>g appropriate <strong>in</strong>centives.<br />
At <strong>the</strong> State-level<br />
1. <strong>Tourism</strong> Department & MPSTDC<br />
2. Forest Department<br />
3. PWD<br />
4. State Electricity Board<br />
5. Water/Irrigation Department<br />
6. Private entrepreneurs: Tour operators, hoteliers<br />
At <strong>the</strong> District level:<br />
1. Zillah Sarkar /Local district adm<strong>in</strong>istration<br />
2. Panchayats<br />
3. EDC*/VFC*/FPC*<br />
4. Municipal Corporations<br />
5. PA* managers (local units <strong>of</strong> forest department)<br />
5. Operational Guidel<strong>in</strong>es:<br />
For <strong>the</strong> Government:<br />
In addition to <strong>the</strong> guidel<strong>in</strong>es (1 to 10) laid down <strong>in</strong> para-3 under<br />
“policy <strong>and</strong> plann<strong>in</strong>g”, <strong>the</strong> follow<strong>in</strong>g additional operational guidel<strong>in</strong>es<br />
are also <strong>in</strong>dicated:<br />
- The plann<strong>in</strong>g should be flexible, site-specific & participatory,<br />
<strong>and</strong> should form part <strong>of</strong> a larger eco-developmental eco-regional<br />
plan for <strong>the</strong> area, with<strong>in</strong> <strong>the</strong> normative st<strong>and</strong>ards <strong>of</strong> a<br />
L<strong>and</strong>scape Code<br />
- Assessment <strong>of</strong> exist<strong>in</strong>g <strong>in</strong>frastructure, surface transportation,<br />
air service, road, electricity, water supply, law <strong>and</strong> order
229<br />
situation<br />
- The eco-tourism package should <strong>in</strong>variably <strong>in</strong>clude<br />
o Simple, adequate board<strong>in</strong>g & lodg<strong>in</strong>g facilities, <strong>in</strong> tune<br />
with <strong>the</strong> environment & <strong>the</strong> general sett<strong>in</strong>g <strong>of</strong> <strong>the</strong><br />
l<strong>and</strong>scape<br />
o Road network with<strong>in</strong> <strong>the</strong> identified tourism zone<br />
o Self-guided Nature trails<br />
o Transportation options<br />
o Interpretive Centers<br />
o Way-side exhibits<br />
o Signages<br />
o Observation towers<br />
o Public conveniences<br />
o Garbage disposal facility<br />
o Liv<strong>in</strong>g quarters for staff/personnel<br />
- Structures with an exotic look caus<strong>in</strong>g visual pollution <strong>and</strong> no<br />
compatible <strong>and</strong> unaes<strong>the</strong>tic architecture should be avoided<br />
- Site-specific micro - plann<strong>in</strong>g for community based eco-tourism<br />
should be resorted to<br />
- Provid<strong>in</strong>g s<strong>of</strong>t loans from specially created Trust Funds based<br />
on recycled park gate receipts / Community Credit Programmes<br />
to identified beneficiaries<br />
- Temporary hous<strong>in</strong>g structures blend<strong>in</strong>g with <strong>the</strong> surround<strong>in</strong>g<br />
should be encouraged<br />
- Establish<strong>in</strong>g build<strong>in</strong>g codes <strong>in</strong> consultation with <strong>the</strong><br />
Panchayats apart from o<strong>the</strong>r regulations to ensure pollution free<br />
environment, with <strong>the</strong> concurrence <strong>of</strong> <strong>the</strong> respective “Zilla<br />
Sarkar” / District Adm<strong>in</strong>istration<br />
- Environmental, physical & social carry<strong>in</strong>g capacities to limit<br />
<strong>the</strong> various developmental activities <strong>in</strong> <strong>the</strong> fr<strong>in</strong>ge area to be<br />
identified for eco-tourism<br />
- Devise mechanism to ensure cont<strong>in</strong>uous monitor<strong>in</strong>g <strong>of</strong> adverse
230<br />
effects <strong>of</strong> tourism for quick redressal<br />
- Recognize eco-tourism operators, provide <strong>in</strong>centives to deserv<strong>in</strong>g<br />
cases <strong>and</strong> award quality labels<br />
- Provide visitor <strong>in</strong>formation & <strong>in</strong>terpretation services (bil<strong>in</strong>gual)<br />
cover<strong>in</strong>g :<br />
o “Do s” <strong>and</strong> “Don’ts”<br />
o What to see?<br />
o Where to see?<br />
(Brochures, leaflets, guide service, visitor centers)<br />
- Periodic tra<strong>in</strong><strong>in</strong>g programmes on eco-tourism should be<br />
conducted for tourism adm<strong>in</strong>istration, p lanners, operators <strong>and</strong><br />
general public<br />
- Ensur<strong>in</strong>g tra<strong>in</strong><strong>in</strong>g programme to <strong>the</strong> host community <strong>in</strong>”<br />
1. Lodge ownership/Management<br />
2. Basic education <strong>and</strong> awareness<br />
3. Health <strong>and</strong> sanitation<br />
4. Skill development for preparation 0 f local souvenirs as<br />
appropriate<br />
5. Codes <strong>of</strong> conduct<br />
6. Forest <strong>and</strong> wildlife conservation<br />
7. Litter control<br />
8. Forg<strong>in</strong>g partnerships with tourists & tourism <strong>in</strong>dustry<br />
9. Environmental management<br />
To evolve <strong>and</strong> implement eco-tourism package <strong>in</strong> a few selected sites<br />
<strong>in</strong>itially as pilot projects<br />
For Tour operators/developers:<br />
- To abide by <strong>the</strong> plann<strong>in</strong>g restrictions, codes <strong>and</strong> st<strong>and</strong>ards<br />
prescribed by <strong>the</strong> authorities<br />
- Implementation <strong>of</strong> desired environmental pr<strong>in</strong>ciples through<br />
regulation<br />
- Conduct<strong>in</strong>g EIA/ environmental audits for new / ongo<strong>in</strong>g ecotourism<br />
projects
231<br />
- Be<strong>in</strong>g sensitive to <strong>the</strong> conservation <strong>of</strong> endangered species &<br />
corridor value <strong>of</strong> <strong>the</strong> area<br />
- To ensure construction <strong>of</strong> structures blend<strong>in</strong>g with <strong>the</strong><br />
environment as per <strong>the</strong> prescribed build<strong>in</strong>g code<br />
- To take <strong>in</strong>to consideration <strong>the</strong> Carry<strong>in</strong>g capacity & Sociological<br />
use-limits <strong>of</strong> <strong>the</strong> site while creat<strong>in</strong>g tourist facilities, <strong>and</strong><br />
ensur<strong>in</strong>g safety & convenience <strong>of</strong> tourists<br />
- To use local material & design as far as possible, while avoid<strong>in</strong>g<br />
over construction<br />
- The’ plann<strong>in</strong>g, architectural design <strong>and</strong> construction <strong>of</strong> tourist<br />
facilities should use eco-friendly techniques viz., solar energy,<br />
recycl<strong>in</strong>g <strong>of</strong> garbage, harvest<strong>in</strong>g <strong>of</strong> ra<strong>in</strong> water, natural cross<br />
ventilation <strong>in</strong>stead <strong>of</strong> AC, self-sufficiency <strong>in</strong> food through<br />
kitchen garden & farm<strong>in</strong>g<br />
- Energy & water sav<strong>in</strong>g devices should be used apart from<br />
controlled sewage disposal<br />
- Use <strong>of</strong> signage’s / boards as per <strong>the</strong> st<strong>and</strong>ard prescriptions <strong>in</strong><br />
<strong>the</strong> code<br />
- Reduced use <strong>of</strong> environmentally .unfriendly items like asbestos,<br />
CIS, pesticides, <strong>in</strong>flammable material<br />
- Respect<strong>in</strong>g <strong>the</strong> historic <strong>and</strong> religious sites <strong>in</strong> <strong>the</strong> area<br />
- Provid<strong>in</strong>g appropriate <strong>in</strong>terpretive service to visitors for<br />
communication with nature & local culture<br />
- Ensur<strong>in</strong>g proper market<strong>in</strong>g <strong>of</strong> eco-tourism products<br />
- Ensur<strong>in</strong>g tra<strong>in</strong><strong>in</strong>g <strong>of</strong> staff on environmental issues<br />
- Ensur<strong>in</strong>g safety <strong>and</strong> security <strong>of</strong> visitors<br />
- Respect<strong>in</strong>g local <strong>in</strong>habitants. culture & <strong>in</strong>volv<strong>in</strong>g <strong>the</strong>m <strong>in</strong><br />
various activities & vocations as far as possible<br />
For The Visitors:<br />
- Abid<strong>in</strong>g by <strong>the</strong> code <strong>of</strong> conduct. “Do s” <strong>and</strong> Don’ts”<br />
- Help<strong>in</strong>g conservation. Apart from protect<strong>in</strong>g any site natural or<br />
cultural. which may be adversely affected by tourism
232<br />
- Avoid<strong>in</strong>g wastage <strong>of</strong> resources<br />
- Avoid<strong>in</strong>g litter<strong>in</strong>g <strong>and</strong> carry<strong>in</strong>g back all non-degradable litter<br />
- Leav<strong>in</strong>g <strong>the</strong> camp sites clean before depart<strong>in</strong>g<br />
- Avoid<strong>in</strong>g removal <strong>of</strong> plants, seeds, drift – wood from <strong>the</strong> site<br />
- Respect<strong>in</strong>g local culture/customs<br />
- Respect<strong>in</strong>g holy places<br />
- Strictly adher<strong>in</strong>g to <strong>the</strong> safety precautions<br />
For Host Community:<br />
- Respect <strong>the</strong> value <strong>of</strong> environment, cultural heritage<br />
- Avoid overus<strong>in</strong>g <strong>the</strong> are<br />
- Co-operate with <strong>the</strong> authorities <strong>in</strong> ensur<strong>in</strong>g healthy ecotourism<br />
- Realize & react to <strong>the</strong> threat <strong>of</strong> <strong>in</strong>vestors who see opportunities<br />
& exploit <strong>the</strong> locals<br />
- Be friendly with <strong>the</strong> visitors as effective “nature guides” &<br />
“conservationists”<br />
6. Development <strong>of</strong> PA-level Participatory <strong>Eco</strong>-tourism & Visitor<br />
Strategy:<br />
Action po<strong>in</strong>ts for plann<strong>in</strong>g:<br />
- To develop an overall eco-tourism strategy which shall<br />
<strong>in</strong>corporate:<br />
o Local participation<br />
o Sound environmental design<br />
o Visitor management<br />
o Conservation education<br />
o Tra<strong>in</strong><strong>in</strong>g<br />
o F<strong>in</strong>ancial susta<strong>in</strong>ability<br />
o Monitor<strong>in</strong>g <strong>and</strong> evaluation<br />
To assess:<br />
- The exist<strong>in</strong>g tourism situation <strong>and</strong> <strong>potential</strong>
233<br />
- The desirable tourism situation & identify steps to atta<strong>in</strong> <strong>the</strong> same<br />
- To prepare a Participatory Community Based <strong>Eco</strong>-tourism strategy<br />
for <strong>the</strong> project area, <strong>in</strong>volv<strong>in</strong>g <strong>the</strong> stakeholders through meet<strong>in</strong>gs &<br />
workshops<br />
The <strong>Eco</strong>-tourism strategy should also address <strong>the</strong> follow<strong>in</strong>g<br />
- Potential PA attributes vis-à-vis eco-tourism<br />
- Identification <strong>of</strong> sites<br />
- Development <strong>of</strong> monitor<strong>in</strong>g mechanisms for ecological impact <strong>of</strong><br />
eco-tourism<br />
- Visitor <strong>in</strong>formation <strong>and</strong> levels<br />
- Identify market<strong>in</strong>g opportunities.<br />
- Development <strong>of</strong> guidel<strong>in</strong>es for visitors / staff viz., visitor centre,<br />
orientation centre, brochures, h<strong>and</strong>book, signage’s<br />
- Development <strong>of</strong> mechanisms to collate visitation data for<br />
management<br />
- Development <strong>of</strong> guidel<strong>in</strong>es/build<strong>in</strong>g code for environmentally<br />
acceptable <strong>and</strong> culturally appropriate designs<br />
- Identification <strong>of</strong> : staff<strong>in</strong>g levels for tourism, future requirements &<br />
tra<strong>in</strong><strong>in</strong>g needs<br />
- Identify<strong>in</strong>g : <strong>in</strong>stitutional arrangement for eco-tourism<br />
management: mechanisms to <strong>in</strong>crease long-term local participation<br />
<strong>in</strong> benefit -shar<strong>in</strong>g & decision-mak<strong>in</strong>g, local tra<strong>in</strong><strong>in</strong>g needs<br />
- Develop<strong>in</strong>g monitor<strong>in</strong>g & evaluation plans to assess local<br />
participation & benefit shar<strong>in</strong>g<br />
- Evolv<strong>in</strong>g legal framework for eco-tourism activities<br />
- Establish<strong>in</strong>g adm<strong>in</strong>istration & legal requirements for :Zon<strong>in</strong>g, entry<br />
fees, revenue-shar<strong>in</strong>g with <strong>in</strong>digenous people<br />
7. Development <strong>of</strong> State-level <strong>Eco</strong>-tourism <strong>and</strong> Visitor Strategy:<br />
Action Po<strong>in</strong>ts<br />
- To develop a State-level Community Based Participatory <strong>Eco</strong>tourism<br />
strategy which would <strong>in</strong>corporate : elements <strong>of</strong> local
234<br />
participation, sound environmental design, visitor management,’<br />
market<strong>in</strong>g, conservation education, tra<strong>in</strong><strong>in</strong>g, f<strong>in</strong>ancial susta<strong>in</strong><br />
ability & monitor<strong>in</strong>g <strong>and</strong> evaluation<br />
For PA s throughout <strong>the</strong> State assessment <strong>of</strong>:<br />
- Determ<strong>in</strong>ation <strong>of</strong> <strong>the</strong> PA specific desirable tourism situation &<br />
steps to atta<strong>in</strong> this situation<br />
- Preparation <strong>of</strong> PA level Community Based Participatory <strong>Eco</strong>tourism<br />
strategies<br />
The strategy should also address <strong>the</strong> follow<strong>in</strong>g:<br />
- The current I <strong>potential</strong> PA attributes relevant for ecotourism<br />
- Site-selection criteria & processes for eco-tourism activities<br />
- Development <strong>of</strong> monitor<strong>in</strong>g mechanisms for ecological impact <strong>of</strong><br />
eco-tourism/ tourism<br />
- Procedures to calculate visitation <strong>in</strong>formation <strong>and</strong> levels<br />
- Identification <strong>of</strong> market<strong>in</strong>g opportunities for eco-tourism<br />
- Development <strong>of</strong> guidel<strong>in</strong>es for visitor/staff behavior <strong>in</strong> PAs<br />
- Identification “Interpretation” <strong>in</strong>puts for visitors viz., orientation<br />
centre, visitor centre, museum, way -side exhibits, signage’s, roadside<br />
markers, literature, brochures, posters<br />
- Monitor<strong>in</strong>g <strong>of</strong> visitation data for management<br />
- Development <strong>of</strong> generic guidel<strong>in</strong>es for environmentally acceptable &<br />
culturally appropriate architectural designs<br />
- Identification <strong>of</strong> tra<strong>in</strong><strong>in</strong>g needs, sources for PA staff & stakeholders<br />
- Identification <strong>of</strong> appropriate Institutional / Organizational<br />
structures for participatory management <strong>of</strong> eco-tourism<br />
- Identification <strong>of</strong> mechanisms to ensure long-term local<br />
participation <strong>in</strong> benefit-shar<strong>in</strong>g & decision-mak<strong>in</strong>g<br />
- Develop<strong>in</strong>g monitor<strong>in</strong>g-evaluation criteria to ,assess local<br />
participation & benefit shar<strong>in</strong>g,<br />
- Development <strong>of</strong> State-level legal framework for ecotourism /<br />
activities viz., del<strong>in</strong>eation <strong>of</strong> “fr<strong>in</strong>ge areas” around PA, legal
235<br />
provisions for “Zilla Sarkars” & Panchayats<br />
- Assessment <strong>of</strong> exist<strong>in</strong>g State-level policy considerations for tourism<br />
- Assessment <strong>of</strong> current State-level f<strong>in</strong>ancial provisions &<br />
<strong>in</strong>frastructure for tourism management<br />
- Identification activities or modification <strong>of</strong> exit<strong>in</strong>g practices to<br />
improve f<strong>in</strong>ancial susta<strong>in</strong>ability<br />
- Identification <strong>of</strong> <strong>potential</strong> private-public sector l<strong>in</strong>kages related to<br />
tourism! eco-tourism, apart from opportunities for future<br />
collaboration & related guidel<strong>in</strong>es<br />
- Development <strong>of</strong> an “Action Program” for follow-up<br />
8. Community based <strong>Eco</strong>-tourism: Possible Inputs -<br />
Opportunities For <strong>in</strong>digenous host communities:<br />
- Creation & management <strong>of</strong> low cost accommodation <strong>of</strong> tourists<br />
- Provid<strong>in</strong>g guide service to visitors for jungle excursions<br />
- Provid<strong>in</strong>g sale outlets for local herbal medic<strong>in</strong>e<br />
- Management <strong>of</strong> eco-tourism <strong>in</strong>puts like:<br />
- Canoe<strong>in</strong>g/boat<strong>in</strong>g<br />
- Angl<strong>in</strong>g<br />
- Cafeteria<br />
- Pony ride<br />
- Souvenir mak<strong>in</strong>g <strong>and</strong> sale<br />
- Organiz<strong>in</strong>g folk dance<br />
- Picnic spots<br />
- Elephant rides<br />
- Nature trail<br />
- Cycle trail<br />
- Organiz<strong>in</strong>g visit to a typical host community village <strong>and</strong> exposure to<br />
country culture<br />
- Organiz<strong>in</strong>g bird club (restricted)<br />
Attractions For visitors:<br />
- <strong>Eco</strong> centers
236<br />
- Nature trail<br />
- Interpretation <strong>in</strong>puts:<br />
- Orientation centre<br />
- Visitor centre<br />
- Museum<br />
- Amphi<strong>the</strong>ater<br />
- Road-side exhibits<br />
- Signage’s<br />
- Road-side Markets<br />
- Literature<br />
- Light <strong>and</strong> Sound display<br />
- Vehicular exclusions<br />
- Picnic spots<br />
- Canoe<strong>in</strong>g/boat<strong>in</strong>g<br />
- Elephant rides<br />
- Angl<strong>in</strong>g<br />
- Pony rides<br />
- Village visit<br />
- Ethnic /folk dance<br />
- Bird club<br />
- Souvenir shops<br />
- Cycle trail<br />
Environmental requirements for specially notified non plann<strong>in</strong>g areas<br />
under <strong>the</strong> State Town <strong>and</strong> Country Plann<strong>in</strong>g Act, for <strong>Eco</strong>-development<br />
<strong>Eco</strong>-tourism.<br />
1. The hotel/resort area should not be less than 8 ha. <strong>and</strong> should<br />
be encompassed by cha<strong>in</strong>-l<strong>in</strong>k fenc<strong>in</strong>g for security <strong>and</strong> control<br />
reasons.<br />
2. The hotel! resort should comprise <strong>of</strong> :<br />
- Reception , Adm<strong>in</strong>istrative <strong>of</strong>fice<br />
- Lobby<br />
- Manager’s <strong>of</strong>fice <strong>and</strong> safe Small shop
237<br />
- First aid dispensary<br />
- Storage area<br />
- Wash room facilities (men <strong>and</strong> women)<br />
- D<strong>in</strong><strong>in</strong>g area with seat<strong>in</strong>g capacity for at least 5 tables<br />
Kitchen<br />
- Lodg<strong>in</strong>g for manager <strong>and</strong> staff (Approximate area for <strong>the</strong><br />
above complex should not be less than 2000 sq. m.)<br />
3. The bungalow sector should comprise <strong>of</strong> at least<br />
- 10 hutments, each with a built-up area <strong>of</strong> approximately 50<br />
sq. m.<br />
- A multiple use area (liv<strong>in</strong>g! sleep<strong>in</strong>g) with 2 beds, desk <strong>and</strong><br />
chair, closet, bathrooms with WC, wash bas<strong>in</strong> <strong>and</strong> shower,<br />
with provision for hot water through solar energy<br />
- A small terrace<br />
- The accommodation bungalows should be paired with park<strong>in</strong>g<br />
space<br />
- The layout <strong>of</strong> <strong>the</strong> bungalows should be <strong>in</strong>formal around a<br />
central area <strong>and</strong> no trees or natural features <strong>of</strong> <strong>the</strong><br />
l<strong>and</strong>scape should be destroyed<br />
- A camp<strong>in</strong>g <strong>and</strong> recreational area with out door picnic tables,<br />
communal bathrooms <strong>and</strong> waste b<strong>in</strong>s<br />
- Waste recycl<strong>in</strong>g plant<br />
- Vegetable garden area for self sufficiency Facility for cook<strong>in</strong>g gas (biogas)<br />
- Area for cattle <strong>and</strong> poultry with fenc<strong>in</strong>g <strong>and</strong> provision for stall<br />
feed<strong>in</strong>g<br />
- Mach<strong>in</strong>e room<br />
- Entry control barrier<br />
4. The carry<strong>in</strong>g capacity (site-specific) <strong>of</strong> each eco-tourism<br />
site should be assessed at <strong>the</strong> follow<strong>in</strong>g three levels:<br />
- Physical carry<strong>in</strong>g capacity
238<br />
- Real carry<strong>in</strong>g capacity<br />
- Effective / permissible carry<strong>in</strong>g capacity<br />
5. The l<strong>and</strong> use <strong>in</strong> <strong>the</strong> notified area should be environmentally<br />
compatible, without caus<strong>in</strong>g any adverse impact. Activities like’<br />
m<strong>in</strong><strong>in</strong>g, quarry<strong>in</strong>g, <strong>in</strong>dustries with <strong>the</strong> likely discharge <strong>of</strong><br />
environmental pollutants should be prohibited <strong>in</strong> such areas.<br />
6. Structures with exotic look caus<strong>in</strong>g visual pollution should be<br />
avoided. Temporary hous<strong>in</strong>g structures merg<strong>in</strong>g with <strong>the</strong><br />
surround<strong>in</strong>g with slop<strong>in</strong>g ro<strong>of</strong> us<strong>in</strong>g local material <strong>and</strong> design<br />
should be encouraged.<br />
7. The plann<strong>in</strong>g, architectural design <strong>and</strong> construction <strong>of</strong> tourist<br />
facilities should use eco-friendly techniques like: solar energy,<br />
recycl<strong>in</strong>g <strong>of</strong> garbage, harvest<strong>in</strong>g <strong>of</strong> ra<strong>in</strong> water, natural cross<br />
ventilation <strong>in</strong>stead <strong>of</strong> AC, self sufficiency <strong>in</strong> food through<br />
kitchen garden <strong>and</strong> farm<strong>in</strong>g with controlled sewage disposal.<br />
8. The development should be sensitive to <strong>the</strong> conservation <strong>of</strong><br />
fauna <strong>and</strong> flora, <strong>the</strong> corridor value <strong>of</strong> <strong>the</strong> area, apart from<br />
respect<strong>in</strong>g <strong>the</strong> religious <strong>and</strong> historic sites <strong>in</strong> <strong>the</strong> area.<br />
9. The local authority hav<strong>in</strong>g jurisdiction, on <strong>the</strong> advice specially<br />
constituted district level committee, can make relaxation with<br />
respect to serial nos. 1, 2 <strong>and</strong> 3 as <strong>in</strong>dicated above for<br />
<strong>in</strong>volv<strong>in</strong>g <strong>the</strong> <strong>in</strong>digenous community <strong>in</strong> promot<strong>in</strong>g ecotourism.<br />
Only vehicular movements permitted on forest roads, hence<br />
road length is more relevant than area<br />
St<strong>and</strong><strong>in</strong>g area” is not relevant, but closeness between vehicles is<br />
important<br />
There is a required distance <strong>of</strong> at least 500 m. (1/2 km.)<br />
between 2 vehicles to avoid dust (2 vehicles / km.)
239<br />
Rotation Factor (Rf) = 9 hours/3.5 hours = 2.6<br />
PCC = 283 km. x 2 vehicles / km. x 2.6 = 1471.6 or 1472 visits / day<br />
Total Road Length = 283 km. (Mt.)<br />
Medium erosion risk = 50 km. (weight age factor = 2)<br />
High erosion risk = 40 km. (weight age factor = 3)<br />
M 1 = 50 x 2 + 40 x 3 = 100 + 120 = 220 km.