Download the complete 2013 Directors & Boards Media Kit (.pdf file)

2013 Advertising & Sponsorship Information 

The Best Way 

to Reach 

the Boardroom 

Getting your message to the boardroom is the key 

challenge for marketers of corporate governance 

services and products. Directors, C-level executives 

and corporate governance staff are busy, mediainundated, 

and increasingly difficult to reach. 

Directors & Boards, the trusted thought leader in 

governance, puts you in direct contact with the 

most important and engaged directors with lead 

and business-generating products like webcasts, 

E-blasts, E-newsletters, director roundtables and 

live events—all packaged with the brand-building 

and only independent governance magazine. 

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◾ Directors & Boards Magazine 

◾ Directors Roster 

◾ Directors & Boards E-Briefing 

◾ Directors & Boards Annual Report 

◾ Directors & Boards Roundtables 

◾ Directors & Boards Webinars 

◾ Directors & Boards Research 

◾ Directors & Board E-Blasts 

◾ Directors & Boards Online 

◾ The Private Company Governance Summit 

◾ The Transitions Conferences 

w w w . d i r e c t o r s a n d b o a r d s . c o m

Directors & Boards Webinars are a significant 

and successful way for marketers to reach out to 

directors and corporate governance professionals, 

and generate direct and actionable leads. Produced 

once a month, Directors & Boards Webinars 

provide a one hour live and archived educational 

session, moderated by editor Jim Kristie, and 

featuring sponsor executives and significant 

directors as co-presenters. 

Webinars are marketed to Directors & Boards’ 

double opt-in list of E-Newsletter recipients, and 

typically generate between 200 and 400 registrants 

by the date of the event, with a significant long-tail 

of registrants who view replays of the webinars 

archived on both the sponsors’ and Directors & 

Boards’ websites. All webinar marketing includes 

social media links for extended reach. 

Additional thought leadership opportunities are 

available in Directors & Boards’ monthly E-Briefing, 

which features content from webinar sponsors. 

Among the companies who have successfully used 

Directors & Boards Webinars: 

◾ Morvillo Abramowitz 

◾ BoardVantage 

◾ Brand Velocity 

◾ ACE Group 

◾ Makovsky & Company 

◾ Morrison & Foerster 

◾ Boyden 

◾ Temin & Company 

◾ Booz Allen 

◾ Wachtell Lipton Rosen & Katz 

◾ MDA Leadership Consulting 

◾ McKenna Long and Aldridge 

◾ Denali Fiduciary Management 

◾ Heidrick & Struggles 

independent Corporate Governance 

Thought Leadership 

Directors & Boards Webinars 




Directors & Boards E-Media 

Directors & Boards offers a variety of brand-building and lead-generating tools to reach directors and 

corporate governance directors directly on their tablets, smart phones and desktops. 

Directors & Boards E-Briefing 

The monthly Directors & Boards E-Briefing 

reaches 9,700 opt-in subscribers with selected 

content from the magazine, webinar-related 

thought leadership, news, research and a calendar 

of events, and features prominent ad banner 

positions. Select sponsored content opportunities 

are available. 

Directors & Boards E-Blasts 

Push your direct response message directly to 

Directors & Boards’ double-opt-in E-subscriber 

list with highly effective html E-blasts, brought to 

readers under the trusted brand of Directors & 

Boards. 

To reach privately held companies, extended reach 

is available through sister publication Family 

Business Magazine’s E-Blast list and twice-monthly 

E-Newsletter. 

Directors & Boards Online 

Directors & Boards’ website features selected 

content from the magazine and its archives, as well 

as Jim Kristie’s blog, and other relevant governance 

content. 




Directors & Boards 

In-Person Events 

Directors & Boards offers a variety of ways for marketers to reach directors and governance 

professionals live with thought-leadership driven events. 

Directors & Boards Roundtables 

Directors & Boards Roundtables are sponsored, 

intimate gatherings of the most senior directors who 

participate in a guided dialog about the most important 

governance issues they face. Directors & Boards 

helps you develop topics and manages the invitation 

process for these completely customizable events. 

The Private Company Governance Summit 

This new event will be held May 15-17, 2013, in 

Washington, D.C., and will be focused on the unique 

governance needs of private companies, including: 

◾ closely-held companies 

◾ family-owned companies 

◾ private equity-owned companies 

The Transitions Conferences 

Produced by Family Business Magazine and 

Stetson University’s Family Enterprise Center, the 

Transitions conferences are held twice a year, and 

deliver audiences of several hundred family business 

and enterprise owners and shareholders for two 

days of intense discussions. 

Limited sponsorships and speaking opportunities 


www.familybusinessmagazine.com 

Produced in partnership with Family Business 

Magazine, The Private Company Governance 

Summit will leverage best practices from public 

company governance to the benefit of fast-growing 

and thriving privately owned businesses. 

Limited sponsorships and speaking opportunities 





The Magazine 

For nearly four decades, Directors & Boards has built a reputation as the trusted thought leader for 

corporate governance. It’s the only independent magazine serving the market, and is owned by a 

serving corporate director committed to promoting and sharing governance best practices. Directors 

& Boards has a well-earned reputation of being able to see around corners, thanks to the long tenure 

and experience of editor Jim Kristie. 

Directors & Boards Magazine 

The first, and now the only, independent journal of 

corporate governance thought leadership, Directors 

& Boards has been the trusted print resource for 

corporate directors seeking best-in-class thought 

leadership. 

Directors Roster 

Directors & Boards’ renowned Directors Roster 

features a roundup of recent director appointments, 

as well as profiles of selected directors, and a 

demographic index of appointments. Most readers 

turn first to this sponsored section. 

Directors & Boards Annual Report 

Directors & Boards’ annual special issue focused on 

the state of corporate governance, with an in-depth 

take on issues directors will wrestle with in the year 

ahead. The issue is timed to follow the majority of 

our readers’ own annual meetings, and provides 

advertisers with bonus distribution and reach. 

Directors & Boards Research 

Every issue of Directors & Boards features the 

results of an in-depth study, conducted by the 

magazine, on major governance issues and trends. 

Custom research sponsorships are available. 

Key Thought Leadership 

Selected opportunities are available to provide 

key thought leadership pieces in the pages of the 

magazine, or as free-standing outserts, polybagged 

with the publication. 

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Audience 



Directors & Boards is the corporate governance thought leader for the most influential and powerful 

directors in America. The average reader of Directors & Boards serves on the board of $2.8 billion company, 

is 55 years old, and serves on four boards (including public, private and charitable boards). 

Extended reach to privately-held company boards is available through sister publication Family Business 

Magazine—which delivers more than 11,500 owners, shareholders and advisors of the nation’s largest 

privately held businesses. 

Our total combined audience exceeds 43,000 public and private company directors and senior 

executives, delivered in print, by email and online. 

In Print 

Directors & Boards delivers the largest independent 

paid circulation of any publication targeting board 

members and governance professionals in major 

North American companies. Total circulation includes 

paid individual recipients, paid board subscriptions 

(all members of the board receive an individual 

copy of the magazine), sponsored-paid circulation 

(distributed by or courtesy of advertisers), author 

copies and free-trial copies used for paid circulation 

acquisition purposes. 

Average circulation, each issue*....7,320 recipients 

Board Members:. ......................... 5,563 

◾ 3,487 Chairmen, CEOs, presidents 

◾ 2,076 Independent Directors 

(other affiliations than above) 

Directors & Boards monthly E-Briefing 

The Directors & Boards monthly E-Briefing reaches 

an opt-in list of directors, senior executives and 

governance professionals with features, columns, 

research, calendar listings, and other information 

critical to their roles. 

Monthly distribution: .....................9,700 

Directors & Boards website 

(www.directorsandboards.com) 

Unique visits, monthly: ................. 15,000 

Senior Executives (Corporate Secretaries, Counsel, 

Division Officers, other CxOs) ............... 1,520 

Other:. ..................................... 237 

Other Distribution (Conferences, etc.): ..... 800 

Total Average Distribution: .........8,120 copies 

*Publisher’s data, based on average circulation of the last five issues. 


First Quarter 2013 

Ad Reservations: February 22, 2013 

Ad Materials Deadline: March 1, 2013 

Mails: March 2013 

◾ The ‘Social’ Director: Who Boards Are Looking for . . . and What Boards Need 

◾ What Public Company Directors Can Learn from Private Equity Directors 

◾ Special Litigation Committees: Everything You Need to Know To 

Serve on One 

◾ Directors & Boards Survey: What’s Ahead for 2013 Annual 

Shareholder Meetings 

Second Quarter 2013 

Ad Reservations: May 20, 2013 

Ad Materials Deadline: May 28, 2013 

Mails: June 2013 



Print Editorial Calendar 2013 

◾ Stumbling Blocks in Getting on That First Board 

◾ How Boards Foster Innovation 

◾ Board Turnover: Too Little? Should It Be Higher? 

◾ Directors & Boards Survey: M&A Outlook 

Third Quarter 2013 

Ad Reservations: September 7 2013 

Ad Materials Deadline: September 14, 2013 

Mails: October 2013 

◾ Special Issue: Private Company Governance (PCG) 

◾ Highlights from the First Directors & Boards PCG Conference 

◾ From the Archives: Best of the Best Advice on Effective Private 

Company Boards 

◾ Directors & Boards Survey: CEO and Director Compensation 2013 

Annual Report 2013 

Ad Reservations: 

July 8, 2013 

Ad Materials Deadline: 

July 15, 2013 

Mails: July 2013 

• Governance Year in Review 

• Who’s In, Who’s Out, What’s New 

• Directors to Watch 

• Directors & Boards Survey: Top 

Governance Law Firms 

Fourth Quarter 2013 

Ad Reservations: November 4, 2013 

Ad Materials Deadline: November 11, 2013 

Mails: December 2013 

◾ How to Have a Great Board Meeting 

◾ New Initiatives in Board Diversity: Who and What Is Moving the Needle 

◾ Show Business Meets Board Business: An Illustrated History of 

Celebrities on Boards 

◾ Directors & Boards Survey: 2014 Proxy Outlook 




Rate Cards 

Advertising in the Directors & Boards’ family of governance media products delivers your targeted 

message to our powerful readership in a clutter-free, professional journal environment. 

Directors & Boards 2013 

Rate Card #37 

Four Color Page Rates (net) 

1x 2x 3x 4x 5x 

Full Page 7140 7025 6835 6600 6295 

Cover 2/3 8380 8250 8120 7990 7560 

Cover 4 8960 8815 8680 8550 8190 

Spread 12865 12650 12450 12250 11655 

2/3 Page 5350 5265 5180 5100 4830 

1/2 Page 4730 4650 4580 4510 4305 

1/3 page 3640 3585 3530 3475 3360 

1/4 page 3095 3050 3000 2940 2835 

Call your advertising representative for fractional rates, special color rates 

(PMS, metallic). 

Webinar, Website & E-Mail Advertising 2013 

Rate Card #8 (All rates net) 

(Includes posting for 30 days to the Directors & Boards 

website, and inclusion in one monthly e-Briefing. Please note 

that full-page advertisers in the print edition receive FREE 

e-Briefing ads in the month in which their print ad runs.) 

Supplied Insert Pricing 2013 

Rate Card #8 (net) 

2 page insert: ............................... $3,200 

4 page insert: .................................$5,100 

8 page insert: ................................. $7,100 

12 page insert: ................................$8,900 

16 page insert: ............................... $11,650 

The following are guideline prices for pre-printed inserts in 

Directors & Boards. This assumes “normal” weight and size (8 

½ x 11 or less); heavier pieces, or unusual sizes, will be priced 

individually. Contact your advertising representative to discuss 

weight and sizing. 

Pricing is for insertion in the magazine or insertion in the 

Polybag. Polybag insertions limited to 3 pieces per issue on a 

first-come, first-served basis. 

Special insertion costs: Handwork, glue dotting, etc., are billed at 

cost and are non-commissionable. 

Webcasts: .... $12,000 master sponsor (single sponsor) 

.........$6,000 multi-sponsor (per sponsor) 

The Rogue Director 

Tactics for dealing with the troublesome board member 

E-Blasts: ............................$3,000 per email 

(Availability is limited, so please book early; volume discounts 

available). 

Banners 

Top banner, page: .............................$2,500 

Top Mini Banner: ............... $1,500 (210x80 pixels) 

Banner: .......................$1,900 (468x60 pixels) 

Button: ......................... $900 (160x80 pixels) 

Scott Chase 

Advertising Director 

301-879-1613 • scottchase@verizon.net 




Your Directors & Boards Team 

The Directors & Boards team is at your service. 

We’re committed to maximizing the value of your 

advertising and sponsorship investment. Call us 

today to talk about how we can craft a unique 

solution for you. 

Scott Chase 

Advertising Director 

301-879-1613 

scottchase@verizon.net 

David Shaw 

Publishing Director 

301-529-9808 

00 Cover 6-30.indd 991 7/1/11 1:39:06 PM 

david@gridmediallc.com 

Barbara Wenger 

Production, Circulation and Reprints 

215-405-6072 

bwenger@directorsandboards.com 

Jerri Smith 

Reprints, List Rentals and Accounting 

215 405-6071 

jerri_smith@familybusinessmagazine.com 




Specifications and Terms 

Mechanical Specifications 

◾ Publication trim size: 8½" x 10⅞" 

◾ Recommended ad page size: 7" x 10" 

◾ Binding: Perfect 

Bleed 

◾ There is no extra charge for full bleed ads 

◾ Full-page size to be furnished 8¾" x 11⅛" 

◾ Keep reading and live matter a minimum of ½ inch 

Sizes 

from edges on all bleed pages. 

Full page (full bleed)..............................................8.75"w x 11.125"h 

(includes .125" bleed on all sides) 

Full page (no bleed)...................................................7.25"w x 9.75"h 

²/ ³ page......................................................................4.78"w x 9.75"h 

½ page horizontal.......................................................7.25"w x 4.5"h 

½ page island.................................................................4.78"w x 7"h 

¹/ ³ page vertical...........................................................2.3"w x 9.75"h 

¹/ ³ ⅓page square..........................................................4.78"w x 4.75"h 

¼ page......................................................................3.54"w x 4.75"h 

Mailing/Delivery Instructions 

Materials should be mailed to: 

Barbara Wenger 

Directors & Boards 

1845 Walnut Street, Suite 900 

Philadelphia, PA 19103 

215-567-3200 

fax: 215-405-6078 

bwenger@directorsandboards.com 

Electronic files should be emailed to 

dshaw@directorsandboards.com. 

FTP information is available on request. 

General Regulations 

◾ Terms are net cash payable in U.S. dollars only. 

◾ Advertisers will be credited if, within a 12 month 

period from the date of first insertion, they have 

used sufficient additional space to warrant a lower 

rate than that at which they have been billed. 

Acceptable Printing Materials 

We accept artwork in digital format, with high-resolution 

.pdf files (all fonts and graphics embedded, composite 

color) the preferred format. Quark files with all fonts and 

graphics embedded, Pagemaker with all fonts and graphics 

embedded, Illustrator, InDesign and Postscript files are all 

acceptable. 

Film is not a preferred format, but is acceptable. 

Negatives, right reading emulsion side down preferred. 

Film positives, repro proofs, Brightypes and one-piece 

mechanicals are also acceptable. 133-line screens are 

recommended for halftones. Please furnish .pdfs, 

progressive proofs, composed chromalins, overlays, or 

other guidance materials for all advertising material. 

Additional Information 

Directors & Boards is published by 

MLR Holdings LLC 

1845 Walnut Street, Suite 900 

Philadelphia, PA 19103 

Subscription price 

◾ U.S.: $325 for five issues annually 

◾ Outside the U.S.: $350 (payable in U.S. dollars) 




General Conditions 

MLR Holdings, LLC (“Publisher”) may hold the 

Advertiser and its designated advertising Agency, 

jointly and severally, liable for paying for all duly 

authorized advertisements (“ad or ads”) inserted 

in or attached to Directors & Boards magazine 

and all other sums due and payable under this 

agreement. Publisher will not be bound by, and 

will disregard, terms and conditions appearing on 

insertion orders or copy instructions which conflict 

with provisions of this rate card. 

No advertisement shall be published unless a 

signed insertion order is received at the offices 

of the Publisher no later than the closing deadline 

specified by the Publisher. 

New advertising materials, orders, cancellations or 

corrections shall not be considered authorized by 

the Advertiser and/or Agency unless confirmation 

of such change, in writing, is received at the 

offices of the Publisher by the closing deadline. 

In the event copy changes are not confirmed in 

writing, Advertiser and/or Agency’s most recent 

advertisement shall be inserted. 

Advertiser and/or Agency are responsible for 

checking ad copy for corrections and providing 

prompt written notice of errors or changes within 

Publisher’s deadlines. Publisher is not responsible 

to correct an error in an ad unless Advertiser and/ 

or Agency have notified Publisher in writing that an 

error has been made prior to the closing deadline. 

In the event all necessary advertising materials 

are not received at the offices of the Publisher by 

the closing deadline, Publisher cannot guarantee 

insertion of such advertisement(s) or copy changes. 

If Advertiser and/or Agency fails to provide to 

Publisher advertisement in time to meet the 

deadline of an issue in which it ordered space, 

Publisher will charge Advertiser and/or Agency 

at the regular rate for the space it has reserved, 

and the bill is due and payable when rendered. 

Cancellation of space by Advertiser and/or Agency 

will not be accepted by Publisher unless received 

prior to the closing deadline. No advertisement may 

be canceled after the closing deadline. Insertion 

orders for covers (front, back, inside front and 

inside back) are non-cancelable and may not be 

cancelled by Advertiser and/or Agency. 

Conversion of film or correcting digital files is not 

included in Publisher’s advertising price and shall 

be billed separately to Advertiser and/or Agency at 

prevailing rates. 

All positioning of ads is at the sole discretion of 

Publisher. In no event will adjustments, reruns or 

refunds be made because of the position of an ad 

unless specifically indicated in the insertion order 

and agreed upon by the Publisher in advance. 

Advertisers who do not fulfill their contract will 

receive a short rate. 

Publisher shall not be responsible for claims made 

in advertisements, and Advertiser and Agency, 

jointly and severally, shall indemnify and hold 

Publisher harmless from any loss, damage, claim 

or expense, including reasonable attorney’s 

fees and all other associated costs of litigation 

or settlement, arising out of publication of the 

Advertiser and/or Agency’s advertisement or any 

element thereof including, without limitation, 

those based on claims for libel, slander, invasion 

of privacy, unfair trade practices, copyright 

infringement or trademark infringement. 

All advertisements are subject to approval by 

Publisher, which may refuse any advertising 

submitted and cancel any order for an ad. Such 

approval shall be granted or withheld solely at 

Publisher’s absolute discretion. 

In order to ensure distribution of all advertising 

copy to a worldwide readership, Publisher reserves 

the right to make copy changes as necessary to 

comply with all customs and postal regulations. 

While every effort will be made to discuss the 

required changes with Advertiser and/or Agency, 

in some cases, especially when copy arrives after 

the closing deadline, this may be impossible. 

All advertising materials will be destroyed one 

year after last publication by Publisher unless 

return instructions are received by Publisher in 

writing within that period. 

Publisher will not be responsible for errors, 

omissions, losses or damages (including, without 

limitation, consequential damages) of any 

kind sustained from errors or omissions in ads 

except for failure to correct errors clearly and 

unambiguously marked by the Advertiser and/ 

or Agency and received by Publisher before the 

closing deadline. Publisher’s liability shall not 

exceed the rate for that portion of the ad in error 

as published. Liability of Publisher for the omission 

of any portion of any ad from any publication shall 

be limited to a partial reduction in the amount 

charged by Publisher for such ad based on the 

Publisher’s rate card. 

Frequency Discounts/Special Units: 

Frequency discounts apply if used within any 

12-month period; otherwise the best charged 

rate actual earned frequency discount shall 

apply. Charges will be adjusted accordingly at 

the end of the contract period. A 1/4 page is the 

minimum size required to maintain frequency 

discount. Special units such as gatefolds are 

available. Pricing information is available upon 

request. Inserts/outserts do not count toward 

or earn frequency discounts. 

Payment Terms: Payment by Advertiser and/ 

or Agency is due in full within 30 days from the 

invoice date. Publisher offers a cash discount: 

1.5% on net only if paid within 10 days of the 

invoice date. 

Advertiser and Agency, jointly and severally, 

agree to pay a late charge equal to the greater 

of $5.00 per month or 1.5% per month on the 

outstanding invoice balance not paid when due, 

or if such rate will exceed the maximum rate 

allowed by applicable law, then a late charge 

calculated at such maximum rate. Failure to 

pay as agreed may result in the placement 

of Advertiser and/or Agency’s account in 

collection with a collection agency or attorney. 

If so, to the extent permitted by law, Publisher 

may charge and collect from Advertiser and 

Agency, jointly and severally, any collection 

costs and expenses incurred, including court 

costs and reasonable attorney’s fees, in 

addition to the invoice amounts, late charges 

and interest. 

Any invoice submitted to Advertiser and/or 

Agency shall be deemed conclusive as to its 

correctness unless the Advertiser and/or Agency 

provide a written, detailed objection to Publisher 

within 30 days of the invoice date. In the event 

of a dispute, Advertiser and/or Agency must 

promptly pay all amounts not subject to dispute. 

If any invoice remains unpaid 60 days after 

invoice, Publisher has the right to not accept 

future insertions from Advertiser and/or Agency 

until the past due balances have been paid. A 

20% re-make charge shall apply for cancellations 

submitted after publication closes. 

Advertising Production: Advertiser and/ 

or Agency will pay Publisher an amount not 

less than to 15% of earned gross rate for ad 

materials produced by Publisher for Advertiser 

and/or Agency.

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