MAGNET! - Keller Williams Realty
MAGNET! - Keller Williams Realty
MAGNET! - Keller Williams Realty
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New Opportunities<br />
WHY<br />
KELLER WILLIAMS?<br />
WHY NOW?<br />
At the helm of the recently launched <strong>Keller</strong> <strong>Williams</strong><br />
Southern Arizona, Anthony Azar, operating principal<br />
and his leadersip team discuss their vision, and how<br />
they concluded that <strong>Keller</strong> <strong>Williams</strong> represents the best<br />
opportunity for their agents.<br />
Anthony Azar, operating principal, <strong>Keller</strong> <strong>Williams</strong><br />
Southern Arizona<br />
"After spending a full day with Mark Willis and attending<br />
FSO, where I learned about the <strong>Keller</strong> <strong>Williams</strong> business<br />
models, I realized that the culture of <strong>Keller</strong> <strong>Williams</strong> was<br />
very similar to the culture of our company – very agent<br />
centric.<br />
What really set <strong>Keller</strong> <strong>Williams</strong> apart was the profit<br />
share opportunities, as well as the educational, training<br />
and technological infrastructure that we had to source for<br />
ourselves up to that point.<br />
We realized that doing things the same way was<br />
not going to work in this market. Putting agents and<br />
ownership on the same side of the table is going to be more<br />
important in the future than in the past.<br />
We absolutely have the best agents in the city. That’s<br />
statistically supported by their rankings and their<br />
designations. Our responsibility is to be responsible<br />
stewards of their careers.<br />
Ultimately, I think the most important deciding factor<br />
for us was the positive, forward-thinking outlook of all<br />
<strong>Keller</strong> <strong>Williams</strong> leadership and staff. The fact that <strong>Keller</strong><br />
<strong>Williams</strong> is growing when all others are in decline is very<br />
much a testimonial to the fact that the models work.<br />
<strong>Keller</strong> <strong>Williams</strong> has taken the real estate crisis and<br />
redefined it."<br />
"Our responsibility<br />
is to be responsible<br />
stewards of our<br />
agent's careers."<br />
-Anthony Azar<br />
Sue Cartun<br />
David Jones<br />
Sue Cartun, operations manager, <strong>Keller</strong> <strong>Williams</strong><br />
Southern Arizona<br />
"Our goal is to move <strong>Keller</strong> <strong>Williams</strong> to the No. 1 position<br />
in our market.<br />
Our agents are the best in the city and they already know<br />
that they’re running a business. We’re giving them a great<br />
opportunity to build upon that."<br />
David Jones, Senior Team Leader, <strong>Keller</strong> <strong>Williams</strong><br />
Southern Arizona<br />
"As we expected, agents’ loyalty toward Anthony, coupled<br />
with the <strong>Keller</strong> <strong>Williams</strong> opportunity, has lead to a<br />
tremendous energy in the market." kw<br />
<strong>Keller</strong> <strong>Williams</strong> <strong>Realty</strong> March/April 2010 • Vol. 7 No. 2<br />
outfront 13
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