MAGNET! - Keller Williams Realty
MAGNET! - Keller Williams Realty
MAGNET! - Keller Williams Realty
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LEVERAGING THE<br />
LUXURY ALIGNMENT<br />
Ever since signing on with Luxury Homes by<br />
<strong>Keller</strong> <strong>Williams</strong>, John Hatcher, associate with<br />
the Greater Portland (Maine) market center, has<br />
noticed a new marketing phenomenon: even<br />
clients whose homes are not in the high-end price<br />
brackets believe that the luxury name gives<br />
their listings an edge.<br />
Last year, Hatcher sold eight of the top<br />
10 priced homes in Portland, had the<br />
second highest volume in the state<br />
and was involved in selling the<br />
most expensive home ever in the<br />
greater Portland area.<br />
Having been with <strong>Keller</strong> <strong>Williams</strong><br />
<strong>Realty</strong> for nearly seven years before joining<br />
the Luxury Homes division, he’s thrilled<br />
at the opportunity to expand his portfolio<br />
within the company. “My experience is<br />
that when <strong>Keller</strong> <strong>Williams</strong> brings a new<br />
program or plan to the table it is thought<br />
out and very well executed.”<br />
“The branding and the recognition I<br />
receive through Luxury Homes by <strong>Keller</strong><br />
<strong>Williams</strong> has been extremely positive.<br />
It absolutely sets us apart from the<br />
competition.”<br />
HATCHER’S TOP TWO<br />
BENEFITS OF BELONGING:<br />
>Marketing Materials. I put everything on the<br />
Luxury Homes branded stationary. It's one of<br />
the biggest strategies for standing out among<br />
the competition. Especially those agents who<br />
aren’t aligned with a luxury division.<br />
> Interlocking Network: Within a month of<br />
joining Luxury Homes by <strong>Keller</strong> <strong>Williams</strong>,<br />
we had a referral from an out-of-state <strong>Keller</strong><br />
<strong>Williams</strong> agent that sent us a $2 million<br />
buyer. That would have never happened<br />
had I not joined.<br />
FIVE<br />
WAYS TO<br />
LAND A<br />
LUXURY<br />
LISITING<br />
1. Do your due diligence. Google<br />
clients before the initial meeting<br />
to gain important information on<br />
them as well as their background.<br />
2. Ask the right questions. Then<br />
let your clients do the talking.<br />
3. Target the decision maker.<br />
Determining who’s at the center<br />
of the final say will streamline the<br />
sale.<br />
4. Tailor your communication.<br />
Whether it’s email, personal<br />
phone call or a text message –<br />
know your clients preference.<br />
5. Be yourself. Luxury clients<br />
see through a hard sales pitch.<br />
Adapt to their personality while<br />
maintaining your genuine self.<br />
For more information on Luxury<br />
Homes by <strong>Keller</strong> <strong>Williams</strong>, go to:<br />
www.kwluxuryhomes.com.<br />
<strong>Keller</strong> <strong>Williams</strong> <strong>Realty</strong> March/April 2010 • Vol. 7 No. 2<br />
outfront 27
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