MW_Digital_Edition_29.08.14

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4TH SEPTEMBER 2014 Sponsored by The industry’s newest showcase for the hottest unsigned and just-signed acts. A limited number of free tickets are available to Music Week subscribers. Please visit: www.radarevents.eventbrite.co.uk Use the code: <strong>MW</strong>VIP To discuss a range of sponsorship opportunities contact Rob Baker - rob.baker@intentmedia.co.uk - 0207 226 7246 Prose Purdy Shoot the Preacher Violet Skies Tail Feather Josephine & the Artizans
www.musicweek.com <strong>29.08.14</strong> Music Week 19 PROFILE ARENAS A BUSY YEAR AHEAD FOR ARENAS IN EUROPE The wide choice of venues means artists can play to huge crowds in most European cities LIVE n BY MURRAY STASSEN The European arena market is booming. In 2013, members of the European Arenas Association (EAA) saw more than 20 million visitors attend 2,500 events at their arenas - a 3% increase on the previous year. And according to results from a survey carried out by the EAA, live music played a key role in the overall growth in 2013, accounting for more than 40% of total arena activity. In five of the EAA arenas, live music accounted for over 55% of total events held there, compared to just two arenas the year before. These results indicate that the demand for European arena shows is getting bigger each year, in spite of competition from an expanding open-air festival market. It seems that Twitter is flooded with demands from fans for their favourite artists to perform in their countries. Ticket prices have also increased year-on-year, perhaps not the best news for consumers but, for those in the arena business, it suggests that fans are willing to pay more to attend large-scale events. Around half of the tickets sold for live music events in 2013 were priced at €50 or more compared to 30% last year, while 16% of arenas sold tickets at an average price of over €65 compared to just 8% last year. The survey also revealed that several EAA arenas invested heavily in refurbishment projects in recent years, with 76% stating they have made substantial upgrades to their facilities. Improvements to VIP facilities in particular are making these arenas more appealing for highprofile events. Commenting on the results, EAA president, Juan Ignacio Carbonel said: “These results are encouraging, especially for live music and sports events. We seem to have turned the corner. “The high level of investments by our members shows that arenas continue to work towards offering the best quality entertainment for its audiences in the safest surroundings. We look forward to a busy year ahead.” In light of the recent growth seen by the European arena market in the past year, Music Week spoke to representatives from five major multipurpose European arenas in order to find ABOVE European Arenas: 20 million visitors attended 2,500 events at EAA member arenas last year including the MEO Arena (top left) in Lisbon, the Wiener Stadthalle (top right) in Vienna, Sweden’s Malmö Arena (bottom left) and the Scandinavium (bottom right), in Gothenburg out what challenges they are facing in their respective countries and what unique selling points their arenas have to offer. CONTENTS: Page 21 Scandinavium Gothenburg, Sweden Page 23 Ahoy Arena Rotterdam, the Netherlands Page 25 MEO Arena Lisbon, Portugual Page 27 Wiener Stadthalle Vienna, Austria Page 29 Malmö Arena Malmö, Sweden
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