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Puratos India launches new range
of products
Dhiren Kanwar
CEO, Puratos India
S 500 Puff
Your puff / khari just got bigger, better and healthier
Puratos India, the fully owned Indian
subsidiary of the Belgium-based multinational
Puratos Group having a presence
in 68 countries, has increased its product line by
adding nine new products that were launched at
AAHAR 2013 in New Delhi last month. Talking
about the ambitious plan, Dhiren Kanwar, CEO,
Puratos India said, “Puratos India was launched in
2008 to bring specialist products for the bakery,
confectionery and catering industries. We have
launched 90 products in four years. This year we
are launching nine products in the three different
categories we operate in.”
The company has three product categories
viz., bakery, patisserie and chocolate.
It has launched four new products
each in the first two categories
and one in the chocolate
category. Kanwar informs,
“Interestingly, 98 per cent of
our products are vegetarian
i.e., eggless. We import
around 10-15 per cent of our
ingredients for manufacturing
the entire offering in India.”
The company has an R&D centre
for customising taste, functionality
and cost of the various products
that are manufactured in India, with its
manufacturing plant in Navi Mumbai that was
established in 2009. “We would like to use this platform
as an opportunity to introduce new products which are
The nine new innovative products
launched by Puratos India:
• Bakery
• Easy Ciabatta
• Easy Focaccia
• S-500 Puff
• Tigris Power
• Patisserie
• Easy Sponge Cocoa Egg free cake
• Hotfil Strawberry
• Creamfil Ultim
• Tegral Satin Red Velvet Cake Mix
• Chocolate
• Carat Coverlux white
unique and innovative. We look forward to bringing a
change in the Bakery, Patisserie & Chocolate industry.”
“We are the only company to provide bromatefree
products. We have focussed on enzyme-based
products,” remarked Kanwar. The company’s
marketing response has been good in eight states. “We
are educating the wide range of our target market by
organising seminars in about 34 cities that would cover
8,000 bakeries. Our approach is to offer an exquisite
taste with healthy products,” he added. The company is
expecting a triple digit growth following the extension
of product line.
showroom
Celfrost launches its 15 th Brand Centre
in New Delhi
Celfrost Innovations launched its 15th Brand
Centre at Jail Road, New Delhi to tap the
expanding West Delhi market. The company has
marked its Brand Centre presence in Mumbai, Delhi,
Goa, Bengaluru, Hyderabad, Chandigarh, Ahmedabad,
Gurgaon and other cities in India to promote a globally
acclaimed range of commercial refrigeration and food
service products. These products include popular
international brands such as Vestfrost of Denmark,
Manitowoc of USA, La Cimbali of Italy, Taylor of USA,
Merrychef of UK, Lincoln of USA, Hamilton Beach of
USA among others.
Neeraj Seth, Managing Director of the company said,
“The stores offer a wide range of products suitable
for hotels, restaurants, bakery shops, coffee shops,
bars & pubs, clubs & canteens, food retail stores and
so on. After receiving an overwhelming response to
our first 14 stores launched in India, we decided to
open our second Brand Centre in New Delhi. The
stores will enable us to reach a larger audience who
prefer to touch and feel the products before buying.”
According to him, the differentiating factor for the
company is its assured after-sales service support
which is missing in this sector.
April 2013 I www.fhrai.com I
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