The Orlando ADDY Awards â¢ February, 27th, 2010 â¢ Orlando ...

The Orlando ADDY Awards • February, 27th, 2010 • Orlando Science Center

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THE PERIODIC 

Table of Contents 

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3 4 6 6 8 

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11 13 

15 16 22 22 26 

Bp Bs Sp Cm Dm Oh Nt 

26 28 30 30 32 34 34 

Cp N I R Tv M As 

34 36 38 

Ap Ea St 

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2 President’s Letter 

2 About Our Organization 

3 2010 Judges 

4 2010 Sponsors 

6 AAF Orlando Board of Directors 

6 2010 Orlando ADDY Committee 

8 Gala MadScience Cast 

11 Best of Professionals 

13 Best of Students 

15 Sales Promotion 

16 Collateral Material 

22 Direct Marketing 

AAF/Ad2 Information 

ADDY Gala Information 

Best of Awards 

ADDY Awards 

22 Out-of-Home 

26 Non-Traditional Advertising 

26 Consumer or Trade Publication 

28 Newspaper 

30 Interactive Media 

30 Radio 

32 Television 

34 Mixed/Multiple Media 

34 Advertising for the Arts & Sciences 

34 Advertising Self Promotion 

36 Elements of Advertising 

38 Student ADDY Winners 

2010 Orlando ADDY ® Awards 1

A Few Words From Our President 

On behalf of the Board of Directors of the American Advertising Federation 

- Orlando, I’d like to thank you for attending the 2010 ADDY® 

Awards. Founded here in the Fourth District, the ADDY® Awards represent 

the true spirit of creative excellence by recognizing all forms of 

advertising from media of all types, creative by all sizes and entrants 

of all levels from anywhere in the world 

As the Unifying Voice for Advertising, the American Advertising Federation 

protects and promotes the well-being of advertising. We accomplish 

this through a unique, nationally coordinated grassroots network of advertisers, 

agencies, media companies, local advertising clubs and college chapters. These efforts 

are fueled by the countless hours of volunteer board and committee members, as well as 

through various fundraisers are programs, including the ADDY’s. 

If you are not currently a member or volunteer, please feel free to contact me or any member 

of our Board of Directors to learn how you can benefit from activity within the organization. 

Best, 

Jonathan Lee | President 2009-2010 

One Organization, One Voice 

The American Advertising Federation 

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As the "Unifying Voice for Advertising," the American 

Advertising Federation (AAF), headquartered in Washington, 

D.C., is the trade association that represents 50,000 

professionals in the advertising industry. AAF has a national 

network of 220 ad clubs and connects the industry with an 

academic base through its 210 college chapters. 

www.aaf.org 

4th District AAF 

The Fourth District American Advertising Federation represents 

2,000 advertising professionals in Florida and the Caribbean 

participating in 24 local clubs. The Fourth District 

leads the way and sets the standards for all other districts. 

Did you know that the ADDY® Awards began in Florida? 

Or that our lobbying efforts on behalf of our members, are 

the example other districts follow? 

www.4aaf.com 

The American Advertising Federation - Orlando 

The American Advertising Federation - Orlando represents 

300+ members in the Central Florida area. Our membership 

is composed of a unique mix of media, agencies, 

vendors and advertisers. We create opportunities for our 

members to network with each other through monthly luncheons, 

educational programs and special events. 

www.aaf-orlando.com 

Ad2 Orlando 

Ad2 Orlando is a division of AAF and AAF-O specifically 

for advertising professionals age 32 and younger. Programs 

focus on professional development for young advertising 

professionals. If you are a member of AAF-O, we ask that 

you invest your future by sending eligible employees to 

Ad2 programs. Individuals that are involved in Ad2 see our 

industry as a career, not just a job. 

www.ad2orlando.com 

Judges 

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Brett McCoy cut his teeth as a 

Brand Planner and Senior Account 

Director. It was through these roles 

that he gained the knowledge 

that research is the key to revealing 

consumer thinking and market 

insights. He has provided the yin 

balance to the yang of traditional 

creative shops during his management 

of branding initiatives for 

the likes of Kraft, Comcast, Time, 

Inc, Clorox, 3M, Wal-mart, Target, 

and LucasArts. Brett understands 

that each Citizen project needs to 

speak to the right audience in the 

right way, and he puts this objective 

in the forefront as he leads all 

of Citizen’s brand, entertainment 

and client services. 

Jenn Sedlecky began her career 

at Manheim Advertising in Cleveland, 

Ohio, as an assistant broadcast 

producer/junior copywriter. She 

then worked as a writer at Wyse 

Advertising in Cleveland. During her 

seven years at Wyse, she worked 

with numerous industries such as 

cable providers and television networks, 

financial institutions, restaurants, 

petroleum, and nonprofits. 

She has written for a wide variety of 

clients, some of which include Fox 

Sports Net, Kendall Motor Oil, Lone 

Star Steakhouse, Marathon, Mead, 

National City Bank, Rubbermaid, 

and Sherwin-Williams. She recently 

joined Liggett-Stashower, Cleveland, 

OH, as a Senior Copywriter. 

Ilan Geva is an international branding 

expert, who teaches, practices 

and implements all brand touchpoints. 

He joined Ogilvy & Mather as 

Design Head and Creative Director 

in Johannesburg, Los Angeles, and 

Chicago. Later he held senior creative 

positions with Leo Burnett and 

Frankel & Co. (now ARC Worldwide) 

his other positions were: VP Exec. 

Creative Director at Kragie/Newell 

(now Integer) Des Moines, and VP 

Creative Director at Gage Marketing, 

Minneapolis. He currently runs 

Ilan Geva & Friends, a brand communications 

consultancy in Chicago, 

and serves as the U.S. Narrator of 

the European firm brandstory. Ilan is 

a consultant with Vale International. 

2 2010 Orlando ADDY ® Awards 


Presenting Sponsors 

Gold Sponsors 

www.fullsail.edu 

Silver Sponsors 

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B I G S K Y P R O D U C T I O N S I N C . C O M 

Bronze Sponsors 

www.fullsail.com 

Character illustration on the cover by Brian Nutt. 

4 2010 Orlando ADDY ® Awards

AAF Orlando Board of Directors 

President 

Jonathan Lee 

Archipelago 

Vice President 

Debbie Morris 

WebResource 

Treasurer 

Yeoshua Bendayan 

Push Button Productions 

Secretary 

Dione Moxley 

Radiological Institute of the 

Villages 

Immediate Past President, 

Silver Medal Co-Chair 

Wagner 

Beloved Experiential 

Director, Programs Chair 

Scott Ankerholz 

Fry Hammond Barr 

Director, Multicultural 

and Diversity Chair 

Kevin Austin 

U_Go365! Media 

Director, Socials Chair 

Stacey Paul Barabe 

Exhilarate Events 

Director 

Renée Blair 

Renee Blair | Graphic Design 

Director, Communications 

Co-Chair 

David Brotherton 

B. Creative 

Director, Membership Co-Chair 

Damon Didier 

MediaVision 

Director, ADDY Chair 

Scott Everhart 

SEE SPOT Marketing 

Director 

Joe Forgét 

Technetium Creative 

Government Relations Chair 

Barbara Hartley 

Unity Mobile 

Director, Sponsorships Co-Chair 

Barbie Hawkins 

The Sunshine Group 

Director, Sponsorships Co-Chair 

Sharon Osborn 

National Newspaper Placement 

Services 

Director, ADDY Judging Chair, 

Communications Co-Chair 

Jon Ruhff 

Push Button Productions 

Education and Scholarships Chair 

Tiffany Sanders 

JHT, Incorporated 

National Conference Chair 

Barb Scherer 

Engauge 

Director, Interactive Chair 

Sharon Swendner 

.Com Marketing 

Director, Membership Co-Chair 

Marcos Tamez 

Univision 

Director, Programs Committee 

Celeste Thomas 

National Cinemedia 

Director 

Shannon Tierney 

Engauge 

Silver Medal Co-Chair 

Silver Medalist 2009 

Jessica Roberts 

Anson-Stoner 

AAF Orlando Board of Trustees 

Past President 1992-1993 


Lon Winter 

Mirage 

Past President 1997-1998, 

2005-2006 

Pamela Hughes 

ABC Central Florida Chapter 


4th District Governor 

2005-2006 


Barb Scherer 

Engauge 


Cyndy Murrieta 

Anson-Stoner 

Ad2 Orlando Board of Directors 


Dana A. Clary 

eWomen Network 


Cathy Gwynn 

Gwynn Market Research 


Barbara Hartley 

Unity Mobile 


Cheryl Mall 

Rollins College, Crummer 

Graduate School of Business 


Larry Meador 

Evok Advertising 

President 

Will Royall 

Royall Media Inc. 

President Elect 

Jennifer Gammichia 

Progressive Communications 

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Immediate Past-President 

Kristen Zucks 

Push 


Shaun Whalen 


Zach Firestone 

Government Co-Chair 

Nichole Griffin 

Ypartnership 

Government Co-Chair 

Heather Keroes 

Push 

Education Co-Chair 

Kyle Hooper 

Education Co-Chair 

Susan Watts 

Push 

Public Service Co-Chair 

Wayne Kan 

Chernoff Newman 

Public Relations Chair 

Lindsey Levy 

Push 

Socials Co-Chair 

Jillian Baco 

Jillian Baco Designs 

Membership Co-Chair 

Sarah Peerani 

Membership Co-Chair 

Ashton Dunn 

Fry I Hammond I Barr 

ADDY Committee Members 

ADDY Chair 


Judging / Entry 

Sub-Committee Chair 

Jon Ruhff 

Publicity / Promotions 


Cecili Blair 

Marcos Tamez 

Olivia Crawford 

Heather Heinz 

Shannon Tierney 

Adriana Generallo 

JR Alaoui 

JR Alaoui 

Awards 

Simien Antonis-Park 


Christian Knightly 

Eric Dean 

Sub-Committee Co-Chair 

Lee Waters 

Christine Cerniglia 


Gala / Show Production 



Cecili Blair 

Owaissa Vanderberg 

Heather Heinz 

Eric Dean 

Sponsorships 


JR Alaoui 

Scott Gierum 

John Afflebach 

Members at Large 

David Brotherton 

Jon Lee 

Beth Krauklis 

Carol Bracewell 

Calvin Cearley 

Michelle Harris 

Gwendolyn Drake

2010 ADDY Awards Gala – Mad Science Cast Casting by Heinz Productions ~ 247cast.com 

Interviewer: David Mackey 

Bio: Grew up in Winter Park/Orlando. 1st Passion 

was Soccer. Played my entire life - professionally for 

12 years. Now I have taken that tremendously hard 

work, dedication and professionalism to the Passion 

I have for Entertainment for the past 17 years; where 

I have been an Actor, Spokesperson/Host, Model, 

Voice-Over Talent and Stuntman. Has been in over 

750 films, commercial, and print shoots. 

Interviewer: Karen LeBlanc 

Bio: Karen LeBlanc is a spokesmodel and actress 

who began her on-camera career as a TV News Anchor 

and journalist working in Louisiana and later in 

Mexico. Karen left the broadcast news industry to 

focus full time on acting, and her work as a spokesmodel 

and TV host. She can be seen in numerous TV 

commercials, videos, and print ads. She continues to 

exercise her journalism skills as a freelance writer for 

a variety of clients. To learn more about Karen, go to 

www.karenleblanc.org 

Fauntleroy Addison - Mark Silverberg 

Bio: My recent credits include being a principal in 

an Accenture Tiger Woods commercial, only to be 

the first taken off the air during recent events. My 

most creative shoot had to be as the butler in a visitor 

cyber-interaction for the Chicago Museum of Science 

and Industry. Over the last six months I also appeared 

in shoots for Oticon, Avantas, PUP, Blue Man 

Group, Barnes and Noble, Florida Hospital, GolfNow. 

com. and Disney World. 

Overton Hooke - Michael Ray Davis 

Bio: Michael Ray Davis began his career some 20 

years ago as a radio DJ and quickly defined the Peter’s 

Principle. Voice overs, 8 years as a featured extra 

on “Walker, Texas Ranger”, and many other TV and 

Film projects later; (most of which can be viewed in 

his living room) Davis moved from Texas to Florida 

where he has had starring roles on National Television, 

principal leads in featured films, and a myriad of commercials. 

Always striving for excellence, Davis’ motto 

is, and will continue to be “See ya’ at th’ TOP!” 

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improv skills. His stage experience includes 7 years 

Sterling Winston - Scott J. Smith 

Bio: Scott is a versatile stage & film actor with strong 

with the Atlantic Shakespeare Festival and appearances 

with the Backlight Theatre Project. Scott has 

been seen on HBO’s “Recount” starring Kevin Spacey 

and Laura Dern, “Daniel’s Lot” featuring Gary Burghoff, 

“America’s Most Wanted,” Discovery Channel’s 

“The New Detectives,” and regional commercials for 

Lifestyle Family Fitness, PGA Tour Charities, Design 

Works Interiors and the State of Florida Fish and 

Wildlife Conservation Commission. 

Penny Moore (Receptionist) - Clare Ghezzi 

Bio: Clare is excited to be a part of the Addy’s this 

year. Clare has been a member of the Resident Ensemble 

at Art’s Sake Acting Studio since 2005. That 

last few years she has been concentrating mostly on 

theatre. Most recently she was seen in PRT’s Summer 

Shorts, Tony ‘N Tina’s Wedding, The Heidi Chronicles, 

Play de Luna 2008. Although Clare enjoys theatre 

she can’t wait to get back in front of the camera. 

She’s interested in doing commercial, film, TV, Voice 

Over, etc. So consider her for your next project. 

Check out my website at www.247cast.com/clare 


Eugene Moore (Elevator Man) - Jarrett Ricker 

Bio: Jarrett is finishing up his degree at The University 

of South Florida in Tampa. In May he will graduate 

with his B.A. in Communications with a concentration 

Performance Studies. With training and 

experience in both theatre and film Jarrett intends 

on moving to LA to further his trade as a screen actor, 

in hopes of developing a professional name for 

himself within the industry. 

Patty Moore (Receptionist) - Tonia Kerr 

Bio: Hi, I’m Tonia an Actress, Model, Host, and Voiceover 

Artist. Check out my website: www.247cast. 

com/toniakerr. I’ve been busy with: VO work for Marriott 

Vacation Club International, Degree, and Cervical 

Cancer screening month; print work for Zipcar; a 

commercial for Polk County’s Ledger; AND April 5th 

Letters To God comes to theaters. I play Sam’s Mom, 

Mrs. Elizabeth Perryfield. Please check it out! It’s a 

great movie with a wonderful message. 

Copy Girl 1 - Amy Rogers 

Bio: Since August, Amy has traveled around Florida 

as co-host of “Eye on Travel” on Dish Network and 

soon will begin work as the host of the new fitness 

reality show Excel R 8. She kicked off the new year 

working as an emcee with Coca-Cola at the Champs 

Sports Bowl, Capital One Bowl, and Walt Disney 

World Marathon Weekend 

Copy Girl 2 - Autumn Alexander 

Bio: Autumn Alexander has recently been hosting on 

Daily Buzz. She performs in “Finding Nemo the Musical.” 

Recent commercial credits Disney Vacation Club, 

Panda Express, Universal Nissan. She does cartoon 

voice-overs. She played Stormy, the sidekick in Inspector 

McCloud. She is a member of Actor’s Equity. 

Creatives - Joel Wynkoop 

Bio: Joel started in 1984 with a direct to video 

movie Twisted Illusions. Wynkoop also starred in independent 

movies Rot, Scary Tales 1 & 2, The Bite, 

Shaawanookie, Brainjacked, Unexpecting, Stopped 

Dead, Herscell Gordon Lewis’ The Uh-Oh Show, 

Post Mortem America 2021,and Strip Club Slasher. 

Wynkoop has appeared in commercials, shorts, 

cameo spots and starring roles in other indie productions. 

Wynkoop is behind Wynkoop TV which 

cover events and is home to “The Joel Wynkoop 

Show.” Joel can be seen on IMDB, Netflix.com, and 

www.wynkoopptv.com 

Creatives - John Weyrick 

Bio: John has been principal in a hundred local commercials, 

7 nationals, 3 magazine covers, a full page 

ad in PEOPLE Magazine, and a major brand calendar. 

He is now being seen in movies on cable, (The 

Touch) and on DVD, (Robodoc, The year of Getting 

to Know Us, The Bros, and The Oscar Lose Story). He 

appeared in several stage productions, been a radio 

DJ and TV announcer, and teaches acting. 

Creatives - David O’Donnell 

Bio: David is ecstatic to be a part of the Addy Awards. 

David has been in Fl. for 3 years most of which has 

been a member of the performing arts community 

as an independent writer, actor, and producer. Mostly 

notably David wrote, produced and acted in his very 

own sitcom treatment called Downtown Theater. He 

is very lucky to have been part of many other projects 

in his time here. 

Creatives - Tori Churchill 

Bio: 28 year career in the business. Character actress, 

spokesperson, atmosphere performer, fashion 

and living statue. 

Creatives - RJ Stallman 

Bio: R.J. bills herself as “Fifty, Fat & Funny” She just 

landed a Principal SAG Publix spot as the friendly 

bakery lady, a global Merck Pharmaceutical print 

job as the balloon lady and a cameo appearance as 

the” Over the Hill Bunny” with the late Jeff MacKay, 

in the film “December”. 

Secret Service - Erik Sandberg 

Bio: Erik is an accomplished commercial actor specializing 

on the classic dad, teacher and executive 

roles. Featured in Polk County Tourism, Disney, Amscott, 

Ginn Resorts, as well as on HSN. Other creative 

projects include live stage, comedy, and voice-overs. 

His two gorgeous kids, also have been feature in ads 

such as Bealls and Dillard’s. So if an action guy is 

needed his hobbies include water sports, motorcycles, 

martial arts, scuba diving, archery and firearms. 

Paparazzi - Millie Anne Shipe 

Bio: Millie just closed an extended run of the hilarious 

comedy, “Blithe Spirit,” at The American Stagein 

St. Petersburg where she played the quirky maid, 

Edith. Prior to that she performed at Sea World 

during the Holiday Season as one of Santa’s elves 

where she thoroughly enjoyed making children and 

parents laugh while promoting good manners. She 

AD 

has 

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also been spotted from time to time performing 

on stage for Disney, film projects (such as Letters 

to God which opens up in theatres nationwide this 

April!) and commercials. 

Paparazzi - Dawn Davis 

Bio: Born and raised in New Jersey, Dawn came to 

Orlando through Charlotte, NC and Cleveland, OH. 

Drawn to the performing arts from an early age, 

the courage to become a working performer came 

much later in life - but it came! In addition to theatre, 

film and television, Dawn also does voiceover 

and spokesperson work, as well as promotions, trade 

shows and conventions. Visit her website: dawnpdavis.com 

and watch her on the upcoming 1,000th 

episode of America’s Most Wanted on March 6. Celebrate 

your creativity! 

Sales Guy - Tom Elgin 

Bio: Tom is a full time actor, model and spokesperson. 

Since 2007, he has been in over 50 projects 

including leads, principal and background in over a 

dozen commercials and infomercials. Tom’s passions 

beyond acting include martial arts (Aikido- black 

belt for 17 years), languages (fluent in Spanish) and 

he’s even made 8 (AFF) Skydives. 

Greeters/Awards Girl - Jody McNeil 

Bio: Jody is appearing on HSN live shows for Ab 

circle Pro with Jennifer Nicole Lee, and have been 

asked to appear in the infomercials for the newest 

fitness machine that hasn’t been aired yet but think it 

will be the latest craze! Recently shot Vermont Teddy 

Bear valentines commercial, and shot a fitness commercial 

for Pure Protein which will air on national TV 

in March. Last week I shot a music video for a band 

in Finland, in St Pete. 

Greeters/Awards Girl - Diana Lovell 

Bio: I’m Diana, an actress/model, born on the Island 

of Cape Verde, a mix of Portuguese, African, and 

Dutch. I was raised and attended college in Boston, 

moved to New York for 4 years, and now reside in 

Orlando! In the industry for 7 years and booking 

jobs! Most recent: Sweetbay Grocery Stores, Hilton, 

Hotels, Bahamas, Insight Financial, 3M and Disney. 

I have TELE PROMPTER/ EAR PROMPTER experience 

and a background singer for numerous artists 

such as New Edition and Raphael Saadiq. I have 

hosted conventions and live shows. Life is good and 

keeps getting better! 


Best of Show 

Entrant: 

Advertiser: 

Title: 

Credits: 

Progressive Design Group 


Progressive Holiday Planner for Him/Her 

Progressive Design Group, Team Project, 


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Best Art Direction 

Entrant: 

Advertiser: 

Title: 

Credits: 

Acropolis, Inc 

Palmer House Hotel 

Palmer House Hotel 

Mario Saccamango, Creative Director 

Lawrie Talanski, Art Director 

Jacqui Garcia, Copywriter 

Dorothy Milazzo, Account Executive 

Best of Sales Promotion 

Entrant: 

Advertiser: 

Title: 

Credits: 

Disney’s Yellow Shoes Creative Group 

Disney Cruise Line 

Disney Cruise Line DVD 

Linda Hill, Broadcast Producer 

LaTanya Beauregard, Art Director 

Scott Ritchey, Writer 

nth Degree, Menu, Graphics, Authoring 

Mike Willats, Mind’s Eye - Editorial 

Randy Mease, Sweet Audio Music 

Best of Collateral 

Entrant: 

Advertiser: 

Title: 

Credits: 

Ypartnership 

Outrigger Resorts 

Outrigger Grand Opening Announcement 

Rob DeLuke, Executive Creative Director 

Avery Smith, Art Director 

Danielle Lillig, Copywriter 

Carrie Kleifgen, Production Manager 

Melanie DeAbreu, Account Executive 

Best of Out-of-Home 

Entrant: 

Advertiser: 

Title: 

Credits: 

Disney’s Yellow Shoes Creative Group 

Disney Parks and Resorts 

Cinderella’s Running Shoe 

Matt Stewart, Art Director 

Lisa Albano, Art Director 

John McCall, Writer 

Garth Vaughan, Photographer 


Student Best of Show 

Entrant: 

Advertiser: 

Title: 

Credits: 

Gabriel Shockey 

Valencia Community College 

Cheer with brightCLEAN Ad Campaign: When Color Really Matters 

Jason Ellison, Professor of Graphic Design 

Best of Non-Traditional 

Entrant: 

Advertiser: 

Title: 

Credits: 

Anson-Stoner 

Sun Sports/FS Florida 

Don’t Miss 

Tom Macaluso, Art Director 

Tom Woodward, Copywriter 

Tom Macaluso, Creative Director 

Best of Self Promotion 

Entrant: 

Advertiser: 

Title: 

Credits: 



Progressive Holiday Planner for Him/Her 

Campaign 

Progressive Design Group, Team Project, 


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Entrant: 

Special Judges Award 

Advertiser: 

Title: 

Credits: 

Katrina Mustakas 


I am the match. (Self Promotional) 

Kristy Pennino, Instructor 


Entrant: 

Advertiser: 

Title: 

Credits: 

Christine Cerniglia 


Self Promotional Campaign 

Kristy Pennino, Graphics Department Chair 

Best of Interactive 

Entrant: 

Advertiser: 

Title: 

Credits: 

Acropolis, Inc 

Urban Sunshine 

Urban Sunshine Website 


Holly Smith, Art Director 

Peg Fitzgerald, Account Executive 


Entrant: 

Advertiser: 

Title: 

Katie Griesel 


Merrell All-Terrain Footwear 


Entrant: 

Advertiser: 

Title: 

Credits: 

Tina Henderson 


P!nk Roses 

Tina Henderson, Designer 



SALES PROMOTION 

01 A Catalog 

Silver ADDY® Award 

Entrant: Correct Craft, Inc. 

Advertiser: Nautiques by Correct Craft, Inc. 

Title: Nautiques by Correct Craft, Inc. 

Credits: Brian Sullivan, Director of Marketing 

01 B Sales Kit 

02 A Packaging 

Gold ADDY® Award 

Entrant: Progressive Design Group 

Advertiser: Total Health Diabetes 

Title: Total Health Diabetes Management System 

Credits: Dori Hejtmanek, Art Director 

Kimberly Binkerd, Lead Designer 

Betty Piloto, Designer 

Bernadette Mural, Designer 

03 A Point-of-Purchase 


Entrant: Acropolis, Inc 

Advertiser: Palmer House Hotel 

Title: Palmer House Hotel 

Credits: 



Jacqui Garcia, Copywriter 


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Entrant: Engauge 

Advertiser: Sonny’s Bar-B-Q 

Title: Pulled Pork In A Stocking 

Credits: 

Mitch Boyd, Creative Director, Art Director 

David Stone, Associate Creative Director, Copywriter 


Entrant: hard rock international 

Advertiser: Hard Rock Hotels & Casinos 

Title: Hotel & Casino Investor Book 

Credits: 

Rick Patrick, Sr. Director of Creative Services 

Linda Brotherton, Creative Director 

Ryan + Deslauriers 

Blake Smith, Music & Culture Manager/Copywriter 


03 B Point-of-Purchase 

COLLATERAL MATERIAL 

07 B Brochure, Color 

05 A Stationery Package 




Title: Pulled Pork in a Stocking 

Credits: 



03 C Trade Show Exhibit 


Entrant: Ypartnership 

Advertiser: Hima Health 

Title: Hima Health Stationery Package 

Credits: Rob DeLuke, Executive Creative Director 

Greg Scraper, Designer 

Carrie Kleifgen, Production Director 

Stewart Jones, Production Manager 



Advertiser: Urban Sunshine 

Title: Urban Sunshine 

Credits: 




06 B Annual Report, Color 



Advertiser: Honduras Institute of Tourism 

Title: Honduras Brochure 

Credits: 

Rob DeLuke, Executive Creative Director 

Frank Salonek, Creative Director/A.D. 


Mark Sunderland, Associate Creative Director 

Javier Bracero, Account Executive 

Amber Plank, Designer 


Entrant: Red Rocket Studios 

Advertiser: Siemens Energy 

Title: Siemens Smart Chopper Interactive Display 

Credits: Jeff Campese, Creative Director 

John Hubbard, Creative Director 

David Reagan, Creative Director 

Tom McCarthy, Creative Director 


Entrant: Florida Hospital 

Advertiser: Florida Hospital Community Relations 

Title: 2008 Community Report 

Credits: Cameron Hathaway, Art Director 

Spencer Freeman, Photographer 

Penny Jones, Marketing Manager 

Leslie MacInnis, Copy Writer 

AD 

04 Video 

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Sales Presentation 


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Entrant: Disney’s Yellow Shoes Creative Group 

Advertiser: Disney Cruise Line 

Title: Disney Cruise Line DVD 

Credits: Linda Hill, Broadcast Producer 

LaTanya Beauregard, Art Director 

Scott Ritchey, Writer 

nth Degree, Menu, Graphics, Authoring 

Mike Willats, Mind’s Eye - Editorial 

Randy Mease, Sweet Audio Music 



Advertiser: Squeem 

Title: Esbelt 

Credits: 






Advertiser: Hard Rock International 

Title: ICONS 

Credits: 


Heidi Brown, Designer 

Claudia Blum, Production Director 


Entrant: Correct Craft, Inc. 

Advertiser: Nautiques by Correct Craft, Inc. 

Title: Nautiques by Correct Craft, Inc. 

Credits: Brian Sullivan, Director of Marketing 






Title: Vibe Manual 

Credits: 





Andrea Melotti, Sr. Director of Hotel Operations 




Title: Style Guide 

Credits: 

08 E Book Design 



Jay Pecotte, Director of Project Development 



Andrea Melotti, Sr. Director of Hotel Operations 

09 A Poster 


Entrant: Anson-Stoner 

Advertiser: Apex Pest Control 

Title: Tank Poster 

Credits: Tom Macaluso, Art Director 



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Advertiser: WMS Gaming 

Title: WMS Profile Book 


Greg Scraper, Designer 


John MacDonald, Illustrator 

Brenda de Treville, Writer 




Title: Bomb Poster 

Credits: 








Title: Pulled Pork In A Stocking 

Credits: 



09 B Poster Campaign 

10 B Special Event Invitation 




Title: Grenade Poster 

Credits: 







Title: War On Bugs Campaign 






Advertiser: Florida Citrus Sports 

Title: Member Appreciation Invitation 

Credits: Mitch Boyd, Creative Director 

10 C Special Event Announcement 

10 A Special Event Card 

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Title: Machine Gun Poster 







Title: 8 Hours 

Credits: 


Sandy Stewart, Copywriter 


Entrant: THINK CREATIVE 

Advertiser: Emory University 

Title: Emory University Dining Poster - Late Night 

Credits: Mark Freid, Creative Director 

Diane Levine, Copywriter 

Paul Mastriani / Lure Design, Art Director / Designer 

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Entrant: Frecklefoot Creative 

Advertiser: Abbott Printing 

Title: You’ve Been Tagged 

Credits: Faith Amon, Creative Director 

Nicki Drumb, Design & Copy Writing 

David Abbott, Printing 



Advertiser: Outrigger Resorts 

Title: Outrigger Grand Opening Announcement 


Avery Smith, Art Director 


Carrie Kleifgen, Production Manager 

Melanie DeAbreu, Account Executive 



DIRECT MARKETING 

11 A Direct, B-to-B or Consumer 



Advertiser: Disney Parks and Resorts 

Title: Walt Disney World Customized Maps 

Credits: Lisa Albano, Art Director 

Lenny Labato, Production Artist 

Don “Ducky” Williams, Illustrator 

OUT-OF-HOME 

14 C Outdoor Board 




Title: Halloween Digital Outdoor 

Credits: Bil Shannon, Art Director 


Craig Fleck, Production Artist 

Will Gay, Creative Director 

17 D Site, Exterior Static 




Title: Tank POP 






Title: Grenade POP 

Credits: 







Title: Chinch Bugs Yard Sign 


Pete Eldridge, Copywriter 



17 B Site, Interior Static 





Title: Cinderella’s Running Shoe 

Credits: Matt Stewart, Art Director 




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AD DY 




Title: Bomb POP 

Credits: 






Title: Machine Gun POP 

Credits: 







Title: Hatched Yard Sign 

Credits: 







18 Out-of-Home Campaign 




Title: War On Bugs POP Campaign 







Title: Yard Sign Campaign 

Credits: 



Mimi Allen, Copywriter 

Pete Eldridge, Copywriter 


AD DY 




Title: Halloween Airport Tram Clings 



Craig Fleck, Production Artist 



Entrant: John H Bateman Inc. 

Advertiser: Richard Petty Driving Experience 

Title: Petty Outdoor 

Credits: Bill Nosan, Copywriter /Art Director 

John Bateman, Photographer 

ED Gilbert, Account Director 


NON-TRADITIONAL ADVERTISING 

20 A Non-Traditional 

20 B Non-Traditional Campaign 



Advertiser: Sun Sports/FS Florida 

Title: Backboard Campaign 




CONSUMER OR TRADE PUBLICATION 

23 B Consumer/Trade, Spread, Color 


Entrant: Florida Hospital 

Advertiser: Florida Hospital & Florida Radiology Imaging 

Title: Digital Mammography Print Ad 

Credits: Cameron Hathaway, Art Director 

Matt Hovland, Copy Writer 

Candy Jackson, CHN Director 

Chelle Simmons, CHN Director 

24 B Consumer/Trade Campaign, Color 




Title: Trash Talk Backboard 




22 B Consumer/Trade, Full Page, Color 



Advertiser: SeaSite 

Title: SeaSite 

Credits: 

Bill Nosan, Copywriter /Art Director 






Two Points 


Title: 

AD DY 





Advertiser: Mission Inn 

Title: Mission Inn 

Credits: 







Title: Petty Print 

Credits: 

AD DY 







Title: Don’t Miss 







Advertiser: Heritage Travel 

Title: Gozaic Ad Campaign 


Ken Dao, Art Director 


Barry Lott, Account Executive 


NEWSPAPER 

26 B Newspaper, Fractional Page, Color 

27 B Newspaper, Full Page, Color 

26 A Newspaper, Fractional Page 




Title: Hatched Ad 

Credits: 


Jason Kucharski, Art Director 





Advertiser: Orlando Business Journal 

Title: Mocha Cream 

Credits: 

Mitch Boyd, Creative Director, Art Director, Copywriter 




Title: Think Inside The Box 

Credits: 





Title: Booyah 




Jesse Mathews, Digital Artist 


Kent Phillips, Photographer 




Title: Fenway 







Title: Al Gore 

Credits: 





Title: Making Business Green 

Credits: 


30 A Newspaper Campaign 




Title: Orlando Business Journal Subscriptions 

Campaign 

Credits: 





AD DY 




Title: IRA 



AD DY 





Title: Water Cooler 

Credits: 

Mitch Boyd, Creative Director, Art Director, Copy Writer 







Title: Bonus 

Credits: 




30 B Newspaper Campaign, Color 




Title: Ultimate Fan Strips Ads 







INTERACTIVE MEDIA 

34 A Website, Consumer Flash, Products 




Title: Orlando Business Journal Subscriptions 

Campaign 

Credits: 




Advertiser: Urban Sunshine 

Title: Urban Sunshine Website 

Credits: 




RADIO 

39 B Local Radio 

AD DY 



Advertiser: Panama City CVB 

Title: Panama City CVB Real Fun Beach Campaign 

Credits: Rob DeLuke, Executive Creative Director/AD 


Mark Sunderland, Associate Art Director/Writer 

Mack McCarty, Photographer 




Title: Doing It Radio 

Credits: 

Gene Albamonte, Copywriter 


Randy Mease/Sweet Audio, Production 

42 National Radio Campaign 




Title: Apex Radio Campaign 

Credits: Gene Albamonte, Copywriter 


Randy Mease/Sweet Audio, Production 


TELEVISION 

47 A National TV, Consumer Products 

44 A Local TV 


Entrant: Platinum Creative @ Full Sail University 

Advertiser: Full Sail University 

Title: Creative Minds - Film 

Credits: Platinum Creative, Platinum Creative 

44 B Local TV 




Title: Dream Date 

Credits: 

Ned Crowley, Chief Creative Officer, mcgarrybowen 

Jon Moore, Chief Creative Officer, mcgarrybowen 

Marty Muller, SVP Global Marketing, Creative, Yellow Shoes 

Sally Conner, VP Global Broadcast Production, Yellow Shoes 

Dave Lancashire, Production Director, Yellow Shoes 

Toby Myers, Director, Account Management, Yellow Shoes 

Kirk Thatcher, Director, Gartner 




Title: Hospital 

Credits: 











Title: Joy to the Small World 

Credits: 


Jon Moore, Managing Director, ECD, mcgarrybowen 



Cory Stone, Production Director, Yellow Shoes 

Janice Simcoe, Director, Account Management,Yellow Shoes 

Todd Mueller, Director, Psyop/Smuggler Production 

Kylie Matulick, Director, Psyop/Smuggler Production 

Chris Plansker, Composer, Yessian Music 

Dan Yessian, Composer, Yessian Music 

48 A National TV Campaign 




Title: Give a Day Get a Disney Day Campaign 

Credits: 




AD 

Gold ADDY® 

DY 

Award 



Title: Petty TV 

Credits: Bill Nosan, Copywriter /Art Director 

John Bateman, Director/photographer 

Bryan Bateman, camera Assistant 

Randy Meese, Audio 

Ed Gilbert, Account Director 




Title: Construction Destruction 

Credits: 



Marty Muller, SVPGlobal Marketing, Creative, Yellow Shoes 





AD DY 



Title: Window Dressing 

Credits: Ned Crowley, Chief Creative Officer, mcgarrybowen 












Brian Yessian, Music Creative Director, Yessian Music 



MIXED/MULTIPLE MEDIA 

54 Mixed-Media, National Consumer 

ADVERTISING 

FOR THE ARTS & SCIENCES 

61 A Arts, Campaign 

69 F Self-Promotion, Interactive 



Advertiser: Think Creative / Drive New Media / 

Lure Design / Kim Fox 

Title: The Moment Jars Website 

Credits: Mark Freid, Creative Director / Copywriter 

Cliff Manspeaker / Drive New Media, Web Design 

69 I Self-Promotion, Direct 



Advertiser: Think Creative / Lure Design 

Title: The Moment Jars Winter Book 

Credits: Mark Freid, Creative Director / Writer 

Lure Design, Art Directors / Designers 

Kim Fox, Illustration 

Lure Design, Graphic Design 

Kim Fox, Illustrator 

69 J Self-Promotion, Invitation 



Advertiser: Progressive Communications 

Title: Progressive Holiday Planner for Him/Her 

Credits: Team Project, Progressive Design Group 



Advertiser: Hard Rock International 

Title: Imagine There’s No Hunger 

Credits: 


Carlos La Torre, Designer 

Keely Wade, Marketing Manager 


Annie Balliro, Sr. Director of Philanthropy 




Title: Princess Marathon Campaign 

Credits: Matt Stewart, Art Director 


AD DY 




Entrant: UCF Marketing 

Advertiser: UCF Conservatory Theatre 

Title: UCF Conservatory Theatre Posters 

Credits: Brandon Dunnick, Art Director 

Lauren Haar, Designer 

Tom Hope, Creative Director 

Sandy Pouliot, Production Manager 

ADVERTISING INDUSTRY 

SELF-PROMOTION 

69 A Self-Promotion, Collateral 



Advertiser: Red Rocket Studios 

Title: Red Rocket Studios - Slightly All New Poster 

Credits: David Reagan, Creative Director 


Alan I Spach, Art Director - Illustrator 


Entrant: TIMBER! Creative Group LLC 

Advertiser: TIMBER! 

Title: TIMBER! Creative Group’s Web Site 

Credits: Jeremy A. Carrus, Partner / Creative Director 

Jorge Colon, Partner / CTO 

Phil Tripoli, Partner / Videographer 

Natalie Zimmerman, Copywriter 

69 H Self-Promotion, Non-Traditional 

DY 



Advertiser: Red Rocket Studios 

Title: Red Rocket T-shirt Club 

Credits: David Reagan, Creative Director 


Alan I Spach, Art Director - Illustrator 


Entrant: TIMBER! Creative Group LLC 

Advertiser: TIMBER! 

Title: TIMBER! X-Mas Log 

Credits: 

Jeremy A. Carrus, Partner / Creative Director 

Jorge Colon, Partner / CTO 



Advertiser: Anson-Stoner 

Title: Anson-Stoner 

Credits: 

Jeremy Perez-Cruz, Art Director 

Gene Albamonte, Copywriter 


Phil Tripoli, Partner / President 

Natalie Zimmerman, Cutter / Handy Girl 

Jade Johnson, Delivery Girl 



71 A Self-Promotion, Campaign 

ELEMENTS OF ADVERTISING 

72 Logo 


Entrant: REDHOT 

Advertiser: Self 

Title: Jobless Ray campaign 

Credits: 

Ray Kilinski, Creative Firestarter/Art Director 

Ray Kilinski, Copywriter 

Joe Brooks, Photographer 

71 B Self-Promotion, Mixed Media Campaign 


Entrant: REDHOT 

Advertiser: Ronald McDonald House of Central Florida 

Title: Ride 4 Ronald 

Credits: Ray Kilinski, Creative Firestarter/Art Director 

73 A Illustration 




Title: Now and Then 

Credits: Arnel Platon, Illustrator 

AD DY 




Title: 1928 

Credits: Joe Kaminski, Illustrator 

75 A Special Effects, Video or Film 



Advertiser: Progressive Communications 

Title: Progressive Holiday Planner 

for Him/Her Campaign 

Credits: 

Team Project, Progressive Design Group 




Title: Model Day in the Magic Kingdom 

Credits: David Roark, Photographer 


STUDENT ADDY CATEGORIES 

S01 A Packaging 

Student Gold ADDY® 

Entrant: Valeria Melo 

Advertiser: Valencia Community College 

Title: Cupcakes & Brownies FROM’me 

S02 A Stationary Package 

AD DY 


Entrant: Katrina Mustakas 


Title: I am the match. (Self Promotional) 

Credits: Kristy Pennino, Graphics Department Chair 

Student Silver ADDY® 

Entrant: Christine Cerniglia 


Title: Personal Stationary System 

Credits: 

S02 B Brochure 



Entrant: Katie Griesel 


Title: Merrell All-Terrain Footwear 


Entrant: Leslie Bilger 


Title: Hermes Style Guide 2010 

Credits: Jason Ellison, Professor 


Entrant: Brian Nutt 


Title: Airstream Brochure 

Credits: Jarrod Glick, Instructor 


Entrant: Emily James 

Advertiser: IADT-Orlando 

Title: Colorado Tourist Map 


Entrant: Katrina Mustakas 


AD DY 

Title: 

Credits: 

S02 C Poster 

Lift Inc. Brochure 


Jarrod Glick, instructor 




Title: Concert poster for Priscilla Ahn 




Title: Barnum and Bailey present poster 


Entrant: Lee Waters 


Title: I’m Just Buzzed 

Credits: Jason Ellison , Professor 



S05 

Non-Traditional Advertising 

S06 A Single Consumer / Trade Magazine 


Entrant: Cecili Blair 


Title: Now With Ingredients - List 

Credits: Jason Ellison, Instructor 




Title: I’m Ok to Drive 



Entrant: Adriana Generallo 


Title: Love Your Body 

Credits: 



Entrant: Gabriel Shockey 


Title: Cheer with brightCLEAN Ad Campaign: 

When Color Really Matters 

Credits: Jason Ellison, Professor of Graphic Design 




Title: Target/Red Cross Hurricane Katrina 

Benefit Campaign 




Entrant: Tina Henderson 


Title: Truth Anti-Smoking Campaign 


Lee Waters 


Title: I’ll Drive Slow 


Entrant: 

AD DY 


Entrant: Leah Ortega 


Title: Love Your Body campaign ad 


Entrant: Aaron Fischer 


Title: Above All - HIV/AIDS T-Shirt 

Credits: 


GoMedia, T-Shirt Template 

Design By Humans, Model Template 




Title: Love Your Body - Reflective Poster 

Credits: Kristy Pennino, Graphics Department Chair 

S06 B Magazine Campaign 




Title: Dyson Magazine Campaign 

AD DY 




Title: 

Credits: 

Cheer with brightCLEAN Ad Campaign: 

When Color Really Matters 

Jason Ellison, Professor of Graphic Design 


Entrant: Cecili Blair 


Title: Now With Ingredients - Campaign 





Title: Responsible Drinking Campaign Ad 

Credits: Jason Ellison, Professor of Graphic Design 




Entrant: Paola Latorre 


Title: Red Campaign (recycling electronic devices) 

Credits: Paola, Latorre 

S12 

Mixed Media Campaign 


Entrant: Viviana I Castano 


Title: Going Green: Recycling Office Paper Products 

Credits: Brandon Dunnick, Professor: Adv. Graphic Design 


Entrant: Katie Schrader 


Title: Pledge Fabric Sweeper 


Entrant: Beau Wingfield 


Title: Anti-Smoking Campaign 


Entrant: Tiffany Ramirez 


Title: Print magazine cover 

Credits: 





Title: Self Promotional Campaign 

Credits: 

S14 A Illustration 


S09 A Cover 

AD DY 

AD DY 




Title: Febreze - Kill Odors 





Title: The lovely Bones (Book Jacket) 


Entrant: Tiffany Ramirez 


Title: Juxtapoz Magazine Cover 

Credits: 

Paula Angel, Professor of Graphic Design 


Entrant: Deirdre Hill-Joseph 

Advertiser: International Academy of Design & Technology 

Title: Fish Stamps 



S14 B Digitally Enhanced Illustration 




Title: P!nk Roses 




Title: Arbor Snowboards: Pigheaded 

Credits: 


Abbott Ad Here 




Title: Arbor Snowboard Illustration: Yeti 

Credits: Kristy Pennino, Instructor 

AD DY 




Title: Airstream Illustration 

Credits: Jarrod Glick, Instructor 




Title: Flight of the Conchords Season 2 Poster 




Title: Arbor Snowboards: Pigheaded 

Credits: 

Kristy Pennino, Dept. Head/Professor of Graphic Design

The Orlando ADDY Awards â¢ February, 27th, 2010 â¢ Orlando ...

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The Orlando ADDY Awards â¢ February, 27th, 2010 â¢ Orlando ...