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CenterPoint<br />

VOL. 12/NO. 2 • SPRING <strong>2005</strong><br />

Inside this issue:<br />

Launching Point 6<br />

High Returns 8<br />

Strong Foundations 10<br />

CENTER FOR THE DEVELOPMENT OF TECHNOLOGICAL LEADERSHIP / INSTITUTE OF TECHNOLOGY<br />

The Benefits <strong>of</strong><br />

Going in Circles<br />

Three ISE graduates advocate using<br />

roundabouts in Minnesota


ISE<br />

Three graduates advocate using roundabouts in Minnesota<br />

THE<br />

BENEFITS<br />

OF<br />

Going<br />

in<br />

Circles<br />

In March, a trio <strong>of</strong> recent<br />

graduates <strong>of</strong> the master<br />

<strong>of</strong> science in Infrastructure<br />

Systems Engineering (ISE)<br />

program appeared before<br />

the Mahtomedi planning<br />

commission to share<br />

information about a common<br />

passion—the advantages <strong>of</strong><br />

roundabouts as an alternative<br />

to traditional traffic<br />

intersections.<br />

Their presentation is only one way<br />

that the former students are applying<br />

the results <strong>of</strong> their ISE capstone project.<br />

Based on their research for the project<br />

and their own experiences, the three<br />

self-proclaimed advocates for roundabouts<br />

are working to encourage their<br />

use throughout Minnesota.<br />

Since graduating from the program<br />

in 2004, they have made impressive<br />

headway in increasing awareness about<br />

roundabouts in the transportation<br />

community and in paving the way for<br />

construction <strong>of</strong> roundabouts (see<br />

related story).<br />

A round what?<br />

A roundabout works on a simple<br />

concept: Instead <strong>of</strong> an intersection with<br />

signal lights, drivers from all intersecting<br />

streets yield to traffic in the roundabout,<br />

entering the circle only when<br />

traffic allows. Traffic in the roundabout<br />

moves freely without interruption,<br />

counterclockwise around a center<br />

island. No parking is allowed in the<br />

roundabout, nor are pedestrians<br />

allowed to cross to the center island.<br />

Popular in Europe, roundabouts<br />

come in different sizes, depending on<br />

traffic volumes. Minnesota has only a<br />

few roundabouts. The state’s first<br />

roundabout was constructed in


ISE graduates and roundabout<br />

advocates Ken Johnson (left),<br />

John Gorder, and Brian Malm (seated).<br />

Rochester in 1998. Its largest roundabout<br />

is located on I-35 near the<br />

Medford Mall.<br />

Ken E. Johnson, project manager at<br />

the Minnesota Department <strong>of</strong> Transportation<br />

(Mn/DOT) Metro Division,<br />

discovered his first roundabout on a<br />

trip to Ireland, and it was love at first<br />

drive. When he joined the ISE program,<br />

he found an ideal place to explore the<br />

advantages <strong>of</strong> roundabouts in greater<br />

depth.<br />

As part <strong>of</strong> one ISE course, Johnson<br />

developed a computer analysis tool.<br />

Based on traffic volume statistics, the<br />

tool helps engineers determine the<br />

types <strong>of</strong> intersections best suited to<br />

roundabouts and the impact <strong>of</strong> the<br />

roundabout design on traffic patterns.<br />

When it came time to consider a<br />

capstone project, Johnson knew he<br />

wanted to continue exploring roundabouts.<br />

It wasn’t long before he found<br />

two colleagues who also wanted to<br />

know more.<br />

John Gorder, assistant city engineer<br />

for the city <strong>of</strong> Eagan, found researching<br />

roundabouts a good fit. “I have an<br />

interest in traffic management and deal<br />

with it on a fairly consistent basis. So it<br />

was an easy decision to team up.”<br />

Brian Malm, project manager for the<br />

consulting engineering firm, Bolton &<br />

Menk, Inc., joined Johnson and Gorder.<br />

Why roundabouts?<br />

The capstone team reviewed<br />

research studies and interviewed<br />

experts. They found plenty <strong>of</strong> benefits<br />

to roundabout use.<br />

“Modern roundabouts, when<br />

designed and implemented properly,<br />

can have substantial safety and traffic<br />

operation benefits,” says Malm. “A<br />

March 2000 study by the Insurance<br />

<strong>Institute</strong> for Highway Safety <strong>of</strong> 24 intersections<br />

in the United States that were<br />

converted to modern roundabouts<br />

showed a 40 percent reduction in all<br />

crashes and a 70 percent reduction in<br />

injury crashes. Those are significant<br />

numbers.”<br />

A capstone lives on<br />

The capstone project <strong>of</strong> 2004 ISE graduates Ken E. Johnson, John Gorder,<br />

and Brian Malm is attracting the attention <strong>of</strong> the Minnesota transportation<br />

community. The three engineers are working to increase awareness about the<br />

benefits <strong>of</strong> roundabouts and the actual implementation <strong>of</strong> roundabouts.<br />

“We hope our capstone report will help to educate Minnesota traffic pr<strong>of</strong>essionals<br />

on the benefits <strong>of</strong> roundabouts so that roundabouts will be considered<br />

on the same level as other intersection controls such as stop signs and traffic<br />

signals,” says Malm, project manager for Bolton & Menk, Inc.<br />

Their capstone and their continuing efforts are making a difference. Here are<br />

some results.<br />

The team presented their findings to the Minnesota Public Works Association,<br />

the Minnesota City Engineers Association, the American Society <strong>of</strong> Civil<br />

Engineers, and other groups.<br />

The city <strong>of</strong> Eagan, where Gorder serves as assistant city engineer, in conjunction<br />

with Dakota County, is considering a roundabout as a solution to an overcapacity<br />

intersection in Eagan.<br />

Johnson, Minnesota Department <strong>of</strong> Transportation (Mn/DOT) project manager,<br />

has included a roundabout as part <strong>of</strong> a construction project for Trunk Highway<br />

610 in Maple Grove. Johnson also continues to share capstone findings within<br />

Mn/DOT.<br />

Mn/DOT also has begun developing <strong>of</strong>ficial guidelines for roundabouts to help<br />

designers determine when best to use roundabouts and how to design them.<br />

The Department <strong>of</strong> Public Safety included a section about driving in<br />

roundabouts in its recent drivers’ guide edition.<br />

<strong>Spring</strong> <strong>2005</strong> 3


A March 2000 survey <strong>of</strong> 24 intersections<br />

in the United States that were converted to<br />

modern roundabouts showed a 40 percent<br />

reduction in all crashes and a 70<br />

percent reduction in injury crashes.<br />

Central<br />

Island<br />

Roundabouts are designed for<br />

traffic to slow to 15 to 20 miles<br />

per hour, which gives drivers more<br />

time for decision making. Since all<br />

vehicles travel in the same direction<br />

around the center island, traffic paths<br />

don’t cross, helping dramatically reduce<br />

the number <strong>of</strong> serious crashes, says<br />

Johnson.<br />

Additional studies show that in<br />

many cases, drivers encounter less<br />

delay in roundabouts than in traditional<br />

intersections with stop signs or lights,<br />

he says.<br />

“We decided to focus the capstone<br />

on developing recommendations for<br />

how to implement roundabouts within<br />

Minnesota,” says Johnson. “We wanted<br />

to show the benefits <strong>of</strong> roundabouts<br />

and provide guidelines to help traffic<br />

pr<strong>of</strong>essionals.”<br />

The capstone work helped raise<br />

Malm’s awareness, reinforcing his belief<br />

in the importance <strong>of</strong> spreading the<br />

word.<br />

“My knowledge <strong>of</strong> how they worked<br />

and their benefits was limited,” he says.<br />

“Since we started this project, I’ve<br />

learned enough to know that as<br />

engineers, we would be foolish to<br />

ignore the benefits <strong>of</strong> roundabouts.”<br />

What to include?<br />

The team’s capstone report includes<br />

several elements, such as a description<br />

<strong>of</strong> roundabout features and benefits, a<br />

summary <strong>of</strong> research on roundabouts,<br />

Splitter<br />

Island<br />

Roundabout in West Vail, Colo. (top left). Illustration from<br />

Minnesota Driver’s Manual (center). Medford, Minn., roundabouts<br />

under constrution (above).<br />

and a resource for evaluating the two<br />

most common roundabout design<br />

approaches.<br />

The report presents the team’s<br />

guidelines for selecting intersections for<br />

roundabout consideration and the<br />

application <strong>of</strong> those guidelines to a<br />

case study <strong>of</strong> the Trunk Highway 5 and<br />

Jamaca Avenue intersection in Lake<br />

Elmo. The team completed a preliminary<br />

roundabout design at the location.<br />

An analysis revealed greater operational<br />

and safety benefits <strong>of</strong> the roundabout<br />

option as compared to signalized<br />

options.<br />

Based on their guidelines, they also<br />

generated a list <strong>of</strong> intersections that<br />

make good candidates for roundabout<br />

installation. As part <strong>of</strong> the report, they<br />

recommended actions to increase<br />

acceptance and encourage implementation,<br />

such as an awareness campaign,<br />

ongoing education, and evaluation<br />

studies.<br />

The project serves as a reminder to<br />

consider alternatives, says Gorder.<br />

“The solutions to engineering problems<br />

aren’t always the ‘tried-and-true’<br />

methods, but there are alternatives,”<br />

he says. “The solutions also don’t have<br />

to be ‘high tech.’ Sometimes simple<br />

geometry and alignment are all that’s<br />

needed.”<br />

What are the rewards?<br />

Johnson, Gorder, and Malm valued<br />

their capstone experience and their<br />

time in the ISE program. “I gained<br />

much knowledge about roundabouts<br />

and a strong fervor for promoting<br />

them,” says Johnson.<br />

The capstone linked the course<br />

work to a pr<strong>of</strong>essional issue in a<br />

meaningful way, says Gorder. The ISE<br />

program “opened doors to many<br />

resources and perspectives, and it<br />

provides “the ‘ground floor’ <strong>of</strong> something<br />

that is very important to our<br />

pr<strong>of</strong>ession—continuing post-graduate<br />

and post-licensing education.”<br />

Malm enjoyed sharing knowledge<br />

with his fellow pr<strong>of</strong>essionals in the<br />

program. He walked away with very<br />

practical benefits.<br />

“I’ve lost count <strong>of</strong> how many<br />

times I’ve applied the things I learned<br />

through this program,” he says. “I think<br />

my colleagues at work are sick <strong>of</strong><br />

hearing me say, ‘In the ISE program we<br />

learned…’ I learned things I can readily<br />

apply to my daily work.”<br />

4 CenterPoint


On the Move<br />

Management <strong>of</strong><br />

Technology<br />

Steve Aaron (MOT ’05) is now<br />

a senior systems engineer at<br />

Cisco Systems Inc., in Bloomington,<br />

Minn.<br />

Brian Bechard (MOT ’02), who<br />

previously worked at the<br />

<strong>University</strong> <strong>of</strong> Minnesota, is<br />

technology project manager at<br />

Charles River Labs in Osceola,<br />

Wis.<br />

Brent Dennis (MOT ’01) is<br />

now a project manager at<br />

GMAC RFC in Minneapolis.<br />

Drew Flaada (MOT ’96) directs<br />

the IBM/Mayo Collaboration<br />

and Life Sciences in Rochester,<br />

Minn.<br />

Peter Hairston (MOT ’93)<br />

moved to Northrop-Grumman<br />

in Baltimore and is program<br />

manager <strong>of</strong> electro-optics.<br />

Kurt Korkowski (MOT ’01) is<br />

now senior project manager at<br />

AEIOMed Inc., in Minneapolis.<br />

Jim Landon (MOT ’03) moved<br />

to Raytheon in Tucson, Ariz.,<br />

and is a navigation design<br />

engineering manager.<br />

Blake Larson (MOT ’93) is vice<br />

president and general manager<br />

for ATK Composites in Utah.<br />

Kevin Lyons (MOT ’05) is now<br />

principal production engineer<br />

at Datacard Group in Minnetonka,<br />

Minn.<br />

Keith McLaughlin (MOT ’04) is<br />

now the manager <strong>of</strong><br />

engineering operations for<br />

Global Device Management,<br />

LLC, Duluth, Minn.<br />

Kate Plaisance (MOT ’03),<br />

who previously worked at the<br />

<strong>University</strong> <strong>of</strong> Minnesota, is<br />

an in vitro analyst for Cargill<br />

Animal Nutrition in Elk River,<br />

Minn.<br />

Lew Schuweiler (MOT ’94) is<br />

project director for Ajilon<br />

Pr<strong>of</strong>essional Services in<br />

Bloomington, Minn.<br />

Terri Swanson (MOT ’94) is<br />

chief information <strong>of</strong>ficer for<br />

CIGNA in Hartford, Conn.<br />

Tim Walker (MOT ’01) is a<br />

manager for Ingersoll-Rand Climate<br />

Control in Minneapolis.<br />

Infrastructure Systems<br />

Engineering<br />

Vicki Barron (ISE ‘03),<br />

formerly <strong>of</strong> the Minnesota<br />

Department <strong>of</strong> Transportation,<br />

is now director <strong>of</strong> design and<br />

construction for the Phoenix<br />

Light Rail Transit System.<br />

Ryan Bluhm (ISE ’01),<br />

formerly an engineer-in-training<br />

at Mccombs Frank Roos<br />

Associates, Inc., is now the<br />

director <strong>of</strong> engineering with<br />

Master Civil & Construction<br />

Engineering, Inc.<br />

Kevin Kimmes (ISE ’02),<br />

formerly an engineer with<br />

Bonestroo, Rosene, Anderlik &<br />

Associates, is now a civil discipline<br />

leader with Bonestroo,<br />

Rosene, Anderlik & Associates<br />

in Mequon, Wis.<br />

Jacob Fick (ISE ’04), formerly<br />

an engineer-in-training with<br />

Bonestroo, Rosene, Anderlik &<br />

Associates, is now a project<br />

manager with Laurent Development.<br />

Nick Peterson (ISE ’05),<br />

formerly a project engineer<br />

with Ulteig Engineers Inc., is<br />

now an engineer with the<br />

Hennepin County Transportation<br />

Department.<br />

CenterNews<br />

CDTL welcomes new staff<br />

Connie Garrahy joined the Center for the Development <strong>of</strong><br />

<strong>Technological</strong> <strong>Leadership</strong> (CDTL) as associate director for<br />

finance and administration in October. She most recently served<br />

as director <strong>of</strong> business affairs at Dakota County Technical<br />

College and also has worked for Southwest State <strong>University</strong>,<br />

the Minnesota Department <strong>of</strong> Transportation, and the Internal<br />

Revenue Service. She graduated magna cum laude from<br />

Southwest State <strong>University</strong>, Marshall, Minn., with a degree in<br />

accounting and business administration.<br />

“I was attracted to the center because its management <strong>of</strong><br />

technology degree continues to grow in recognition across the<br />

country and the globe,” notes Garrahy. “At the same time, the<br />

center has an entreprenuerial spirit with opportunities to create<br />

new programs, and a staff with a can-do attitude, which<br />

complement each other.”<br />

At CDTL, she provides senior-level direction to the financial<br />

and administrative areas, coordinates the center’s annual budgeting<br />

activities, provides human resources services, oversees the<br />

center’s accounting and business functions, and serves as a<br />

member <strong>of</strong> the center’s management team.<br />

In February, Hallie Grant joined CDTL as an administrative<br />

assistant. A graduate <strong>of</strong> the <strong>University</strong> <strong>of</strong> Wisconsin, River Falls,<br />

Grant most recently worked for the <strong>University</strong> <strong>of</strong> Minnesota<br />

Raptor Center. At CDTL, she provides administrative support<br />

for Massoud Amin, CDTL director, and for the endowed chair<br />

holders; assists with marketing efforts, event inquiries and<br />

registration, and publications; and plans and organizes the<br />

annual fall forum.<br />

Chair holders extend research reach<br />

Massoud Amin, CDTL director, H.W. Sweatt chair holder,<br />

and electrical and computer engineering pr<strong>of</strong>essor, received<br />

$100,000 in funding from the Oak Ridge National Laboratory,<br />

Tenn. He serves as principal investigator for the project,<br />

“Sensor-based Power Grid Control,” and is researching real-time<br />

parameter estimation and distributed control <strong>of</strong> the North<br />

American electric power system. A member <strong>of</strong> the National<br />

Academy <strong>of</strong> Engineering’s Board on Infrastructure and<br />

Constructed Environment, Amin recently joined the academy’s<br />

Critical Infrastructure Protection Roundtable.<br />

Amin also serves as a co-principal investigator for the first<br />

Department <strong>of</strong> Homeland Security Center <strong>of</strong> Excellence. The<br />

Center for Risk & Economic Analysis <strong>of</strong> Terrorism Events, with<br />

headquarters at the <strong>University</strong> <strong>of</strong> Southern California (USC),<br />

partners with several U.S. universities, including the New York<br />

<strong>University</strong> system, <strong>University</strong> <strong>of</strong> Wisconsin, North Carolina State<br />

<strong>University</strong>, and the <strong>University</strong> <strong>of</strong> Minnesota, and involves 38<br />

faculty members. The total award to USC is $12 million over<br />

three years.<br />

Kelvin Willoughby, W.R. Sweatt chair and director <strong>of</strong> graduate<br />

studies for the MS-MOT program, is co-chair <strong>of</strong> the statewide<br />

bio-business industry assessment project, an activity <strong>of</strong> the newly<br />

formed BioBusiness Alliance <strong>of</strong> Minnesota.<br />

<strong>Spring</strong> <strong>2005</strong> 5


MOT<br />

The MS-MOT prepared Pam Greve for career moves into upper management<br />

Launching Point<br />

When Pam Greve discovered that she liked math, science, and problem solving in high school,<br />

she had no idea how far it would take her. • From her first stop, as one <strong>of</strong> only a few women<br />

in engineering at Iowa State <strong>University</strong>, to her most recent position, as chief information <strong>of</strong>ficer<br />

<strong>of</strong> Trane Commercial Systems Global Manufacturing, Greve has taken diverse and interesting turns in<br />

her career and education.<br />

Along the way, her time in the<br />

master <strong>of</strong> science in the Management <strong>of</strong><br />

Technology (MS-MOT) program helped<br />

her prepare for and shape a new career<br />

path. She entered the program as an<br />

engineer and left ready and eager to<br />

assume management responsibilities.<br />

Management and more<br />

“It was really a launching point for<br />

me to go do what I wanted to do,” says<br />

Greve, who graduated in the 1994 MS-<br />

MOT class. “I know that I couldn’t be<br />

where I am today without it.”<br />

After earning her MS-MOT degree,<br />

she began a series <strong>of</strong> new career<br />

experiences that involved increasing<br />

responsibilities and exposure to many<br />

aspects <strong>of</strong> diverse businesses:<br />

• At Deluxe Check, she served as a<br />

divisional chief information <strong>of</strong>ficer,<br />

leading the Y2K conversion<br />

and participating in merger and<br />

acquisition activity.<br />

• As vice president and chief information<br />

<strong>of</strong>ficer for Ecolab, Greve oversaw<br />

global information services for the $3<br />

billion-plus company.<br />

• At Trane, Greve sets the information<br />

technology strategy for the company’s<br />

worldwide manufacturing plants.<br />

Early sparks<br />

Greve’s interest in engineering began<br />

early. Her parents, both non-engineers,<br />

encouraged her when they noticed that<br />

she liked math and science. During her<br />

junior year in high school, she also<br />

sparked in a physics class led by “the<br />

first woman I had met who was not a<br />

social misfit and was excellent at math<br />

and science,” according to Greve.<br />

When it came time for college,<br />

Greve selected electrical engineering as<br />

her major and became the only female<br />

in her graduating class at Iowa State<br />

<strong>University</strong>. “I really didn’t think much<br />

<strong>of</strong> it at the time,” she says. “I enjoyed<br />

the classes and the experience.”<br />

Greve spent three years at<br />

McDonnell Douglas as an engineer<br />

after completing her bachelor’s degree.<br />

Making the leap from the theoretical<br />

grounding <strong>of</strong> college to actual practice<br />

was not a difficult one for her. “I was<br />

able to apply a wide variety <strong>of</strong> what I<br />

learned in school and gain confidence.”<br />

Greve moved to the Twin Cities<br />

with her husband and joined Alliant<br />

Techsystems, then a part <strong>of</strong> Honeywell.<br />

Alliant managers recommended the<br />

new MS-MOT program to Greve. “I<br />

wasn’t sure what I was getting into,”<br />

she says. “The dots didn’t fully connect<br />

until I started the program.”<br />

Dynamic connections<br />

When she started the program, she<br />

quickly made connections in many<br />

ways. “I was fortunate to be in a study<br />

group that really clicked,” she says.<br />

“We had good dynamics. We came with<br />

different perspectives and values, and<br />

we all learned from each other because<br />

<strong>of</strong> those differences.”<br />

The study group met frequently<br />

during the program to analyze case<br />

studies and complete projects, <strong>of</strong>ten in<br />

a restaurant over dinner. They formed a<br />

bond and natural camaraderie, says<br />

Steve Willging, also a study group<br />

member.<br />

Willging previously had earned a<br />

Ph.D. in chemistry and, at the time <strong>of</strong><br />

the program, had just been promoted<br />

to manager <strong>of</strong> a technical lab. His MS-<br />

MOT and study group experience came<br />

at a great time.<br />

“Our group included a consultant<br />

who helped us understand management<br />

perspectives, as well as technical<br />

experts,” says Willging, technical<br />

program manager for the global<br />

sourcing group at H.B. Fuller. “The<br />

points <strong>of</strong> view really helped me<br />

broaden my thinking.”<br />

Greve contributed much to the study<br />

group, says Willging. She shared her<br />

engineering knowledge and helped<br />

make sure the team made the most <strong>of</strong><br />

their limited time.<br />

“Pam was always organized,” says<br />

Willging. “She was focused and helped<br />

keep us on track.”<br />

The connection among study group<br />

members has remained over the years.<br />

Willging and Greve have stayed in<br />

touch, as have other members <strong>of</strong> the<br />

study group. Like Greve, Willging<br />

also has advanced in his career since<br />

receiving his MS-MOT degree.<br />

6 CenterPoint


Core pursuits<br />

The future will bring new and<br />

interesting challenges, and that’s just<br />

what Greve wants. She looks forward<br />

to tackling new problems and continues<br />

to enjoy exploring the different<br />

aspects <strong>of</strong> leading a technology-driven<br />

company.<br />

“At my core, I am an engineer,” she<br />

says. To satisfy her engineering<br />

instincts, she tackles home remodeling<br />

projects, which include building a<br />

deck, finishing her basement, adding<br />

tile, and completing some landscaping.<br />

She also enjoys traveling with her<br />

two children, who both are pursuing<br />

their interests in international affairs<br />

at college.<br />

Long-lasting value<br />

Her own education proved<br />

invaluable. She walked away from<br />

the MS-MOT program with a powerful<br />

understanding <strong>of</strong> business and the<br />

ability to apply that understanding to<br />

technical issues. She still applies her<br />

arsenal <strong>of</strong> MOT knowledge to her onthe-job<br />

challenges.<br />

“I learned about the importance <strong>of</strong><br />

relationships and the value <strong>of</strong> the<br />

business perspective when considering<br />

technical answers,” says Greve. “It was<br />

an eye-opening experience.”<br />

MS-MOT alumni and former study<br />

group members: Steve Willging, technical<br />

program manager for the global sourcing<br />

group at H.B. Fuller, and Pam Greve,<br />

chief information <strong>of</strong>ficer <strong>of</strong> Trane Commercial<br />

Systems Global Manufacturing<br />

<strong>Spring</strong> <strong>2005</strong> 7


MOT<br />

Spencer Chair Alfred Marcus brings his strategic management expertise to CDTL<br />

High<br />

Returns<br />

8 CenterPoint<br />

When Alfred Marcus took a close look at the Wall Street<br />

Journal list <strong>of</strong> 1,000 <strong>of</strong> America’s most successful<br />

companies, he saw an interesting pattern. • Many <strong>of</strong><br />

the companies with the highest market returns over three-,<br />

five-, and 10-year periods are not the most visible and wellknown<br />

companies. But they do produce results, year after<br />

year, quietly outperforming larger industry leaders.<br />

Marcus decided to explore what gives these<br />

companies their staying power and sustained<br />

competitive edge. His work and insights on<br />

strategic management are all part <strong>of</strong> what makes<br />

Marcus a valuable contributor to the master <strong>of</strong><br />

science in the Management <strong>of</strong> Technology (MS-<br />

MOT) program and to the Center for the Development<br />

<strong>of</strong> <strong>Technological</strong> <strong>Leadership</strong> (CDTL).<br />

In 2004, CDTL selected Marcus as the Edson<br />

W. Spencer Land Grant Chair in <strong>Technological</strong><br />

<strong>Leadership</strong>. Marcus, a strategic management and<br />

organization pr<strong>of</strong>essor at the Carlson School <strong>of</strong><br />

Management, teaches two courses in the MS-MOT<br />

program—Business, Government, and Macroeconomics<br />

and Strategic Management <strong>of</strong> Technology—<br />

as well as short courses and other CDTL <strong>of</strong>ferings<br />

for industry.


“He brings unique expertise to the<br />

position,” says Massoud Amin, CDTL<br />

director and Harold W. Sweatt Chair<br />

in <strong>Technological</strong> <strong>Leadership</strong>. “His capabilities<br />

and knowledge are both deep<br />

and impressively wide, encompassing<br />

strategic management as well as related<br />

areas in business and the natural<br />

environment, safety and quality,<br />

business regulation and deregulation,<br />

and electric utilities and the energy<br />

sector.”<br />

His background fits well with CDTL<br />

and also is “in harmony with the needs<br />

<strong>of</strong> our broader society as well as the<br />

needs <strong>of</strong> business, management, and<br />

technology in Minnesota and globally,”<br />

says Amin.<br />

Marcus’ most recent pioneering work<br />

includes his study <strong>of</strong> companies that<br />

keep their returns high over the years.<br />

“These companies succeed in narrow<br />

niches, with little or no competition,”<br />

he says. “They find their place and<br />

protect it.”<br />

For example, in the crowded ice<br />

cream industry, Dreyer’s Grand Ice<br />

Cream Inc. consistently does well<br />

because, in addition to selling ice<br />

cream, it dominates the distribution<br />

system by owning a fleet <strong>of</strong> delivery<br />

trucks that make up the nation’s largest<br />

direct store delivery network. Marcus<br />

will share his findings in a book he is<br />

writing: Big Winners and Big Losers:<br />

Four Secrets <strong>of</strong> Long-Term Business<br />

Success.<br />

But MS-MOT students don’t need to<br />

wait for the book; they already understand<br />

the strategy behind these winners<br />

because Marcus shares such cuttingedge<br />

thoughts with them. It’s one way<br />

that Marcus helps arm his students with<br />

knowledge that they can apply to their<br />

organizations.<br />

“You can tell that he really loves the<br />

material, and you become curious and<br />

enthusiastic about it, too” says current<br />

MS-MOT student Tim Varecka, senior<br />

s<strong>of</strong>tware engineer at Alliant Techsystems,<br />

Inc. Varecka appreciated the<br />

e-mails that Marcus sent to students<br />

with links to stories that related to class<br />

topics. “It connected everything to the<br />

real world.”<br />

Varecka learned how to analyze<br />

external forces and changes, how to<br />

form strategies to sustain competitive<br />

advantage, and how to develop scenarios<br />

and plans to react to those possible<br />

scenarios. They were valuable lessons.<br />

“I realized while developing our<br />

scenarios for class that companies do<br />

not just have to react to the scenarios<br />

but also can develop plans that<br />

influence whether a scenario comes<br />

about or not,” says Varecka.<br />

Marcus stresses scenario planning as<br />

a key element <strong>of</strong> developing successful<br />

strategies.<br />

“It is really a tool for management<br />

as important as anything else,” says<br />

Marcus. “It allows companies to analyze<br />

the environment and to determine<br />

ways to cope with changes, including<br />

adjusting its strategy for better positioning<br />

in the long run.”<br />

Marcus also takes a unique approach<br />

in the case studies that he uses in the<br />

MS-MOT classes. He asks students to<br />

compare the choices <strong>of</strong> two competitors<br />

on key strategic management issues.<br />

The case studies include a look at the<br />

positioning <strong>of</strong> Best Buy versus Circuit<br />

City, the internal environment <strong>of</strong> Dell<br />

versus Gateway, and the innovation<br />

process <strong>of</strong> Monsanto versus DuPont,<br />

among other cases. Marcus is compiling<br />

the cases for a book to be released<br />

soon, Winning Moves: A Casebook.<br />

As the author or editor <strong>of</strong> eight<br />

previous books, Marcus draws from<br />

diverse career experiences. He<br />

conducted energy and technology<br />

studies for Battelle and studied the<br />

safety <strong>of</strong> nuclear energy and power<br />

plants after the Three Mile Island<br />

incident in the 1980s. When he came to<br />

the <strong>University</strong> <strong>of</strong> Minnesota, he helped<br />

facilitate environmental public policy<br />

and also consulted with companies on<br />

deregulation and other environmental<br />

issues.<br />

Alfred Marcus<br />

“Marcus’ capabilities and knowledge are both deep<br />

and impressively wide, encompassing strategic<br />

management as well as related areas in business<br />

and the natural environment, safety and quality,<br />

business regulation and deregulation, and electric<br />

utilities and the energy sector.”<br />

Most recently, he is focusing on<br />

economics, technology, and energy. He<br />

is just beginning a research project on<br />

the commercialization <strong>of</strong> automotive<br />

hybrid technology. He also is looking<br />

forward to his ongoing involvement<br />

with CDTL, especially because <strong>of</strong> his<br />

recent chair appointment.<br />

“I feel that I have a vested interest<br />

in the organization as a whole,” says<br />

Marcus. “I want to help take care <strong>of</strong> the<br />

students and make sure the program<br />

works well.”<br />

The appointment <strong>of</strong> Marcus to the<br />

Spencer Chair helps strengthen the<br />

center’s connections to Carlson School<br />

<strong>of</strong> Management and reinforces the interdisciplinary<br />

approach to the center’s<br />

focus on technological leadership and<br />

management, says Amin. Marcus also<br />

brings other important qualities to the<br />

position.<br />

“He is kind and has a great sense <strong>of</strong><br />

humor,” says Amin. “He is an outstanding<br />

colleague in so many ways.”<br />

<strong>Spring</strong> <strong>2005</strong> 9


CDTL<br />

Center launches annual campaign to fund scholarships<br />

Strong Foundations<br />

Promising Futures<br />

In 1989, the <strong>University</strong> <strong>of</strong> Minnesota<br />

became the first public university<br />

in the country to <strong>of</strong>fer a master <strong>of</strong><br />

science in the Management <strong>of</strong> Technology<br />

(MS-MOT) degree. The first class<br />

graduated in 1992.<br />

The students who entered the first MS-MOT<br />

classes benefited from the support <strong>of</strong> their organizations.<br />

In a survey <strong>of</strong> program alumni from 1992<br />

to 1999, 75 percent reported that their organizations<br />

provided 100 percent funding.<br />

In recent years, with the decline <strong>of</strong> the<br />

economy and rising tuition, organizations are<br />

finding it more difficult to provide full tuition<br />

support. In <strong>2005</strong>, about 25 percent <strong>of</strong> the current<br />

MS-MOT students received 100 percent funding,<br />

according to a recent CDTL survey.<br />

So why does enrollment in the MS-MOT<br />

program remain strong despite economic<br />

conditions? The answer is simple and one that<br />

program alumni know well. The MS-MOT degree<br />

helps students advance in their careers and helps<br />

them make even greater contributions to their<br />

organizations.<br />

The Center for the Development <strong>of</strong> <strong>Technological</strong><br />

<strong>Leadership</strong> (CDTL) acknowledged the importance<br />

<strong>of</strong> financial assistance for MS-MOT students<br />

as part <strong>of</strong> its strategic plan in 2004. In December<br />

2004, the center announced an Annual Campaign<br />

for <strong>Technological</strong> <strong>Leadership</strong> and Management to<br />

fund scholarships.<br />

Invest in talent<br />

In December, the Center for the Development <strong>of</strong><br />

<strong>Technological</strong> <strong>Leadership</strong> (CDTL) launched an Annual<br />

Campaign for <strong>Technological</strong> <strong>Leadership</strong> and Management<br />

to fund the following scholarships for students.<br />

Tax-deductible contributions can be made at any<br />

time. For information, contact:<br />

10 CenterPoint<br />

Connie Garrahy, CDTL Associate Director <strong>of</strong><br />

Finance and Administration, 612-626-1611 or<br />

cgarrahy-cdtl@umn.edu


“The scholarships will help talented students<br />

take full advantage <strong>of</strong> the benefits <strong>of</strong> the MS-<br />

MOT program,” says Massoud Amin, CDTL<br />

director. “The program plays an important role<br />

in training the community’s high-technology<br />

leaders.”<br />

The campaign, “Strong Foundations, Promising<br />

Futures,” also <strong>of</strong>fers CDTL a way to pay<br />

tribute to CDTL founding director and former<br />

H.W. Sweatt Chair, Yechiel “Jack” Shulman, and<br />

to former holder <strong>of</strong> the W.R. Sweatt Chair, Rias<br />

van Wyk, who taught in the program for more<br />

than a decade. Two <strong>of</strong> the four scholarships are<br />

named in tribute to Shulman and van Wyk (see<br />

related story).<br />

“I feel honored and gratified that my<br />

colleagues and students saw fit to launch this<br />

scholarship fund and to name it after me,” says<br />

Shulman.<br />

“I see it as a validation <strong>of</strong> what I and several<br />

visionary people started 16 years ago. Those<br />

people include Jim Infante, former <strong>Institute</strong><br />

<strong>of</strong> Technology dean, and the trustees <strong>of</strong> the<br />

Honeywell Foundation who provided the funds<br />

that made it possible to launch the MS-MOT<br />

program. I would like to take this opportunity<br />

Corporate Support Level<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

75%<br />

100%<br />

25%<br />

16%<br />

38%<br />

9%<br />

MOT Classes<br />

1992 - 1999<br />

2006<br />

37%<br />

50 - 99% less than 50%<br />

to thank them publicly for their foresight and<br />

for their support.”<br />

Shulman endorses the growing need for<br />

scholarship support. “It is very important, as<br />

MOT tuition has increased over the years to<br />

such a level that employers are reluctant or<br />

unable to pay the whole amount, making it<br />

difficult for some students to attend the<br />

program.”<br />

The timing was right for the scholarship<br />

campaign, says Amin. Tuition costs remain a<br />

concern—and in some cases—a barrier for<br />

students in pursuing their education. At the<br />

same time, CDTL has succeeded in increasing<br />

its reach in the technical community, and the<br />

MS-MOT program has impacted an impressive<br />

list <strong>of</strong> organizations throughout Minnesota and<br />

the nation.<br />

A 2002 CDTL study looked at the program’s<br />

effectiveness and value over its first 10 years.<br />

Findings show that the MS-MOT program<br />

helps alumni fulfill their job responsibilities,<br />

especially in the areas <strong>of</strong> strategic management,<br />

leadership, critical thinking, general management,<br />

and collaboration. Overall, the program<br />

has been critical in preparing high-tech<br />

pr<strong>of</strong>essionals to assume leadership roles.<br />

“There is no doubt that the careers <strong>of</strong> these<br />

young people have advanced way beyond<br />

what would have been expected <strong>of</strong> them had<br />

they not obtained the MS-MOT degree,” says<br />

Shulman. “I hope that the scholarships will<br />

make it possible for the MS-MOT program to<br />

successfully continue its valuable work while<br />

maintaining its very high standards.”<br />

Amin agrees on the significance <strong>of</strong> the<br />

scholarships. “We are confident that the scholarships<br />

help us in attracting technical talent, in<br />

increasing our impact, and in further building<br />

our community,” he says. For information<br />

about making a contribution, see the related<br />

story.<br />

Yechiel “Jack” Shulman<br />

Rias van Wyk<br />

Yechiel (Jack) Shulman<br />

<strong>Leadership</strong> Award<br />

Rias van Wyk Foresight<br />

Award<br />

MOT Scholarship<br />

Fund<br />

CDTL General Scholarship<br />

Fund (IDEAS Scholarship)<br />

Merit-based scholarship<br />

awards to support MS-MOT<br />

students with the highest<br />

potential for fast-tracked<br />

technological leadership<br />

Merit-based scholarship<br />

awards to support MS-MOT<br />

students focusing on<br />

technology foresight<br />

Need-based scholarship<br />

awards to support promising<br />

students in the MS-MOT<br />

program<br />

Need-based or merit-based<br />

scholarship awards to support<br />

students in any <strong>of</strong> CDTL’s<br />

graduate programs<br />

<strong>Spring</strong> <strong>2005</strong> 11


CDTL<br />

Fall<br />

Forum<br />

PLAN TO ATTEND<br />

FORUM FOCUS<br />

DATE Thursday, Oct. 27, <strong>2005</strong><br />

KEYNOTE<br />

SPEAKER<br />

PRESENTATIONS<br />

RESERVATIONS<br />

R&D Valuation<br />

Peter Boer, author <strong>of</strong> The Valuation <strong>of</strong> Technology, The Real<br />

Options Solution, and Technology Valuation Solutions<br />

R&D valuation from industry experts’ perspectives<br />

612-624-5747 or general-cdtl@umn.edu<br />

SAVE<br />

THE<br />

DATE<br />

CenterPoint is published by the<br />

Center for the Development <strong>of</strong><br />

<strong>Technological</strong> <strong>Leadership</strong><br />

(CDTL), <strong>Institute</strong> <strong>of</strong> Technology,<br />

<strong>University</strong> <strong>of</strong> Minnesota. Direct<br />

comments or questions to: Editor,<br />

Center for the Development <strong>of</strong><br />

<strong>Technological</strong> <strong>Leadership</strong>, Suite<br />

510, 1300 South Second Street,<br />

Minneapolis, MN 55454-1082.<br />

612-624-5747.<br />

Fax: 612-624-7510.<br />

Note new e-mail addresses<br />

To enhance its online security, CDTL has moved its e-mail addresses to the <strong>University</strong>’s servers.<br />

While the previous addresses will work in the short term, please replace our addresses in your address<br />

books and in e-mail lists now to ensure we receive your messages.<br />

General Inquiries<br />

Massoud Amin, H.W. Sweatt Chair & CDTL Director<br />

Ann Bechtell, MOT Admissions<br />

Shelli Burns, ISE Admissions & Educational Support Services<br />

Lockwood Carlson, J. J. Renier Visiting Chair & MOT Faculty<br />

Damian Damiani, Educational Support Services<br />

Connie Garrahy, Associate Director, Finance & Administration<br />

general-cdtl@umn.edu<br />

amin-cdtl@umn.edu<br />

abechtell-cdtl@umn.edu<br />

sburns-cdtl@umn.edu<br />

lockwood-cdtl@umn.edu<br />

ddamiani-cdtl@umn.edu<br />

cgarrahy-cdtl@umn.edu<br />

Alternative format available upon<br />

request.<br />

The Center for the Development<br />

<strong>of</strong> <strong>Technological</strong> <strong>Leadership</strong><br />

(CDTL) was established in 1987<br />

with an endowment from the<br />

Honeywell Foundation. The<br />

mission <strong>of</strong> CDTL is to be the<br />

world leader in technological<br />

leadership and management<br />

(TLM) through education,<br />

research, and consulting.<br />

The <strong>University</strong> <strong>of</strong><br />

Minnesota is an equal<br />

opportunity educator<br />

and employer.<br />

Hallie Grant, Executive Secretary<br />

Rose Jones, Associate Director, External Relations & Educational Services<br />

Christopher Nelson, Accountant<br />

Kelvin Willoughby, W.R. Sweatt Chair, MOT Program<br />

Director & Director <strong>of</strong> Graduate Studies<br />

grant-cdtl@umn.edu<br />

rjones-cdtl@umn.edu<br />

nelson-cdtl@umn.edu<br />

willoughby-cdtl@umn.edu<br />

©<strong>2005</strong> Regents <strong>of</strong> the <strong>University</strong><br />

<strong>of</strong> Minnesota<br />

<strong>University</strong> <strong>of</strong> Minnesota<br />

1300 South Second Street, Suite 510<br />

Minneapolis, MN 55454-1082<br />

Non-Pr<strong>of</strong>it Org.<br />

US Postage<br />

PAID<br />

Minneapolis, MN<br />

Permit No. 155<br />

RETURN SERVICES REQUESTED<br />

Printed on recycled paper, 10% post-consumer fiber.

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