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Spam Act 2003: A practical guide for business

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<strong>Spam</strong> <strong>Act</strong> <strong>2003</strong><br />

– A <strong>practical</strong> <strong>guide</strong> <strong>for</strong> <strong>business</strong><br />

In these circumstances, your sender in<strong>for</strong>mation might be brief (<strong>for</strong> example, your <strong>business</strong> name<br />

and contact number). You might also include an additional link to more in<strong>for</strong>mation about your<br />

<strong>business</strong> (a free in<strong>for</strong>mation number or an internet address).<br />

FOR HOW LONG MUST THIS INFORMATION REMAIN ACCURATE?<br />

Sender in<strong>for</strong>mation must be reasonably likely to be accurate <strong>for</strong> a period of 30 days after the day<br />

on which you send your message. This requirement ensures that addressees have a reasonable<br />

chance of being able to contact you.<br />

If you are planning on changing premises within that period, you could include postal in<strong>for</strong>mation<br />

and phone contacts <strong>for</strong> both addresses, and the date when the transfer will occur, or, alternatively,<br />

you could make arrangements <strong>for</strong> communications that go to the old premises to be re-directed to<br />

your new premises <strong>for</strong> a period of time.<br />

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