Spam Act 2003: A practical guide for business

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This guide provides practical information to businesses that send electronic messages. It explains the main requirements of the Spam Act 2003 (the Spam Act), and outlines business practices that comply with the legislation. The guide has been developed in consultation with key industry stakeholders to provide a clear explanation of the legislation’s requirements. The three key steps you should follow are: 1 Consent Only send commercial electronic messages with the addressee’s consent - either express or inferred consent. 2 Identify Include clear and accurate information about the person or business that is responsible for sending the commercial electronic message. 3 Unsubscribe Ensure that a functional unsubscribe facility is included in all your commercial electronic messages. Deal with unsubscribe requests promptly. Spam Act 2003: A practical guide for business, February 2004 ISBN (Print): 1 74082 046 0 ISBN (Online): 1 74082 047 9 Disclaimer Please note: This guide has been prepared by NOIE to provide information to business in relation to the sending of commercial electronic messages. While every effort has been made to ensure that the document is accurate, no warranty, guarantee or undertaking is given regarding the accuracy, completeness or currency of the document. This guide should not be relied upon as legal advice. Users are encouraged to seek independent advice relevant to their own particular circumstances. Links to other websites are inserted for convenience only and do not constitute endorsement of material at those sites, or any associated organisation, product or service.
TABLE OF CONTENTS About this document ......................................................................................................................2 The Spam Act - what does it say?...................................................................................................4 3 steps to follow ..........................................................................................................................6 1. Consent.................................................................................................................................7 2. Identify ................................................................................................................................11 3. Unsubscribe.........................................................................................................................13 The Australian Communications Authority - the Spam Act’s “watchdog”...................................15 International laws..........................................................................................................................17 More Information..........................................................................................................................18 Glossary of terms ..........................................................................................................................19 Overview - the 3 steps to follow ................................................................................back cover 1
Page 1: Spam Act 2003: A practical guide fo
Page 5 and 6: 120 DAY GRACE PERIOD The Spam Act b
Page 7 and 8: MESSAGES WITH AN AUSTRALIAN LINK Th
Page 9 and 10: 1 - CONSENT STEP 1 - CONSENT Your c
Page 11 and 12: CIRCUMSTANCES WHEN AN “EXISTING R
Page 13 and 14: 2 - IDENTIFY STEP 2 - IDENTIFY Peop
Page 15 and 16: 3 - UNSUBSCRIBE STEP 3 - UNSUBSCRIB
Page 17 and 18: THE AUSTRALIAN COMMUNICATIONS AUTHO
Page 19 and 20: INTERNATIONAL LAWS COVERAGE OF AUST
Page 21 and 22: GLOSSARY OF TERMS Additional defini
Page 24: OVERVIEW - THE 3 STEPS TO FOLLOW Wh

Spam Act 2003: A practical guide for business

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