AD391 Career Passport Yijun - Strongerhead

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<strong>Career</strong> Plan Managing Director General Manager Marcom Director Account Director Marcom Manager Account Manager Marcom Executive Account Executive Undergraduate / intern Would not be able to pinpoint which position I would be holding exactly along the way, but the direction is set. From pursuing the bachelors degree in Advertising and Marketing and doing an internship in the field, gives me a foot in the door, to explore the never ending possibilities in this creative line, and hopefully one day hold a name card that reads: Yeow <strong>Yijun</strong> – Managing Director.
Activity 1 – Internship at Formul8 is a local boutique agency with a 25-men strong team, with a branch in Dubai. Formul8 offers print, interactive, branding and alliance marketing solutions. I was given an Account Servicing Intern Role from February to May 2012. The job scope included shadowing an Account Manager, assisting her with her day to day client servicing. Also, I got to sit in, in most internal briefings and reviews, to understand the workings of the company and the agency’s creative process flow. Research, and more research made up most of my time there – to better understand the clients, the market, and most importantly, how to use that information to your advantage. Getting to service real life clients was exciting, but actually pleasing and anticipating their wants was a challenge indeed.
Page 1: Yeow Yijun Advertising Campaign Dev
Page 5 and 6: Activity 2 - Interview with Wong Ko

AD391 Career Passport Yijun - Strongerhead

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