AD391 Career Passport Yijun - Strongerhead
AD391 Career Passport Yijun - Strongerhead
AD391 Career Passport Yijun - Strongerhead
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Key Learning Experiences<br />
1 st Photo Shoot Experience<br />
Client called at 3pm requesting for a NIGHT SHOT of a DAY<br />
SHOT ad we had done earlier. First cut… in TWO days. Traffic<br />
and Production Keith dialing furiously for a photographer hire to<br />
shoot at location at 8pm, Account Manager Angela getting yelled<br />
at for…something, Art Director Cre being hustled around to<br />
discuss the art direction, Boss dictating… as I watch on in silent<br />
amusement hoping to get into the action of it all. 730pm… all<br />
those involved have been rushed out to location, while I sat at my<br />
desk finishing up….<br />
Boss (struts out of her room): <strong>Yijun</strong>, why aren’t you at the shoot?’<br />
Me: Oh, no one told me to go, but I am keen on going!<br />
Boss: ‘Nobody is polite around here, if you want<br />
something, you have to speak up.’<br />
Pitches<br />
I have seen the mad rush that goes on in the office before big pitches<br />
many times… the designers staying overnight at the office, the rapid<br />
cutting and mounting of ads on the board, compiling final artwork on the<br />
presentation slides… while Boss dictates, and her minions jump at<br />
every word she screeches. Time creeps up, and its time to leave. ‘LATE<br />
LATE LATE NOW NOW NOW!’ and the suits have scrambled off,<br />
leaving the office in post-war state.<br />
I have successfully mastered the art of being useful in the pre-pitch<br />
madness by then, and was going through the motion that faithful day<br />
when Boss yelled in frustration ‘Just hurry up take it, <strong>Yijun</strong> help her carry<br />
it, and come along!’<br />
So there I was, midway to pitch, too flustered and overwhelmed to fully<br />
comprehend that, there I was in the Boss’ car, on the way to a board<br />
room full of men in suits for this my first real pitching experience…<br />
After thoughts: Take the initiative, speak up, regardless if it is for something small like, sharing an idea, or requesting<br />
to tag along for a brief, if you never ask, you will always be missing out on potential valuable experiences. Nobody will<br />
be holding your hand and be on the look out for anyone in the real working world unlike parents or teachers who guide<br />
you along the way in school.
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