Brochure - HL Display

Create new business
3eBin TM
opportunities•••
The ecological, economical & ergonomic bulk bin system from HL Display

Why do bulk?
Consumer’s expectations
Buy the exact amount -
no more, no less
Customers prefer to be able to choose
themselves how much they buy and
what they buy. Bulk presentations
allows consumers to mix and test new
products without having to buy a whole
package.
An attractive price
proposal
With less packaging costs, bulk goods
are cheaper than pre-packed items.
Families can save up to 30% on their
monthly budget for bulk staple goods.
More freedom
To respect an
environmental approach
Reduced packaging waste...
Even though a bag is still necessary
to weigh, pay and bring the goods
at home, consumers actively reduce
their everyday waste which is one of
the most important challenges for the
coming years.
...and reduced CO2 emissions
Pre-packed foods are less transport
efficient than bulk, and thus use more
energy before they end up on the shelf.
More energy is also used to produce
the packaging while Bulk products are
packed and delivered more simply.
Responsible
consumption
© Getty Images

Why do bulk?
a new business opportunity
for Retailers
Better gross margins
Bulk goods have a bigger margin as
packaging and transportation costs
are lower. Visible stock control and
FIFO guaranteed.
Encourages impulse buying with clear
and hygienic displays!
New way of selling!
Enlarge your offer
Bulk is an easy way to adapt the offer to the microeconomic
environment (premium, ethnic or value
offer). Bulk allows better and swifter adaptation to
local demand than pre-packed goods. Last but not
least – bulk foods allow a perceptible differentiation
of the store’s offer.
Organic food
Bulk bins are a great way to present and stimulate
the growing interest In organic foods and fair trade
products.
Develop customer loyalty
Seeing the product and being able to measure
yourself appeals to the consumer and brings
store loyalty.

3eBin TM
The ecological, economical & ergonomic bulk bin system from HL Display
Customised shop-in-shop
Create an attractive organic or
fair trade food corner and catch
consumers attention with a nice
category segmentation.

3eBin TM
The ecological, economical & ergonomic bulk bin system from HL Display
Easy to install
On existing shelves
Our bins can be fixed directly on existing shelving
with the help of adhesive gripper profiles.
Installation on cross bars...
To hang the bulk bins on our cross bar system
gives even more flexibility to optimise the
installation. Cross bars can be adapted to all
major shelving systems.
...with swing down arm
Swing down arms are typically used on the upper
level to facilitate remerchandising of the bin.
• Directly on shelves: the most economical and
flexible way to create a small corner close to prepacked
products to enlarge your offer!
• On cross bars: the preferred option for a whole
section of bins installed in a high traffic area!
Easy to use•••
•••
Ergonomic handle
The ergonomic pull handle provides a consumer
friendly dispensing action. All sharp edges have been
removed to provide an easy pull action. Your products
combined with our contemporary design makes the
bulk corner a natural shopping destination within the
store.

3eBin TM
Candies
Organic food
Snacking
Rice
Pasta
Grains
Many categories are
bulk best-sellers•••
Create Business opportunities! The perfect visibility of the products is the best way to develop impulse
buying. This is why the most popular category from the grocery sector is candies with sales increases of
on average +30%. There are as many business opportunities in your store as the number of locations for
a bulk offer - a huge potential for grocery and pet food.
Making the most out of your selling space
Cereals
Tea leaves
HL Display’s innovative solutions focusing
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our proven competence in merchandising and
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in-store communication. MERC0410AB8
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HL DISPLAY AB (PUBL) • CYLINDERVÄGEN 18 • BOX 1118 • 131 26 NACKA STRAND • SWEDEN
TEL + 46 8 683 73 00 • FAX + 46 8 683 73 01 • WWW.HL-DISPLAY.COM • INFO@HL-DISPLAY.COM
©HL DISPLAY AB - JUNE 2009
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Spices
Pet food
© HL Display AB 2010. ® () Products illustrated or described within this printed matter are subject to design, patent, trademark and copyright protection.