Page 1 Johnny Brenda's is a bar, restaurant and a 250-capacity ...

Case Study
independent music venue,
bar and restaurant
Venue Background
Johnny Brenda’s is a bar, restaurant and a 250-capacity
general admission music venue located in the Fishtown
section of Philadelphia. Featuring a world-class sound
system and a balcony, it offers a unique experience to
event-goers. Notable artists performing sets at Johnny
Brenda’s in recent years include Sufjan Stevens, Clap Your
Hands Say Yeah, Ted Leo and the Pharmacists, Vampire
Weekend, James Blake, tUnE yArDs, and Bon Iver.
Challenge
Johnny Brenda’s is a lively music venue and a busy
restaurant and bar, which serves draft beer from local
brewers and an eclectic menu using fresh ingredients from
nearby farmers. With so many elements of the venue’s
operations requiring effort and attention, it was difficult for
the venue’s limited staff to devote adequate time to manage
the website, event listings, advertisements and social media
while booking artists and developing programs. Johnny
Brenda’s was selling about 10,000 tickets per year through
online and its box office before it partnered with Ticketfly.
Solution
Johnny Brenda’s management turned to Ticketfly as its
ticketing platform after an exhaustive search for a partner
that could streamline ticketing, website, social marketing
and analytics. Staff members were spending hours
manually creating events on JohnnyBrendas.com, drafting
and publishing promotional emails, and managing box
office sales. Venue management understood the potential
to increase ticket sales and align marketing promotions
after the adoption of social ticketing.
“ ”
Ticketfly is a premier ticketing service
and allows me to stay competitive.
–Chris Ward, Venue Manager for Johnny Brenda’s
ticketfly.com/start

esults
Johnny Brenda’s integrated with Ticketfly in October, one
of its busiest months, leaving little room for error while
making the transition to Ticketfly as its new ticketing
partner. Ticketfly appointed a client support representative
who assisted venue management in integrating Ticketfly
into Johnny Brenda’s website, email newsletters, and box
office sales. Within the first year of implementing Ticketfly,
Johnny Brenda’s saw a 65% lift in ticket sales sold
online, by phone, and in the box office. Not only did this
affect the venue’s ticket sales, but it also provided more
opportunities to earn incremental revenue selling food,
drinks and merchandise to eventgoers. Johnny Brenda’s
was able to continue building a database of fans who’d
purchased tickets, learn more about their purchasing
behavior, and develop a deeper relationship with them.
65%
5
increase in sales
post-Ticketfly integration
hours a week saved
on data entry since Ticketfly
was used
Venue management saved hundreds of hours with
Ticketfly’s single point of data entry to publish on the web,
via email and using social marketing tools, enabling them
to focus on different tactics to build loyalty and trust with
consumers via social media. A single email newsletter
that previously took management more than four hours
to draft and distribute took only 30 minutes with the new
platform. Ticketfly’s analytics tools provided deeper insight
into sales conversions, broken down by specific channel,
enabling the team to make better decisions around
budget allocations.
“
The integration with our Ticketfly-powered website and social
media tools plus the one-stop-shop experience with Ticketfly
is amazing! The fact that each person I’ve had contact with
has gone above and beyond to deliver exceptional customer
service means I have the best companion that any promote/
buyer could ever want. I know without a doubt our venue has
become better and I’ve been able to focus on other aspects
of running Johnny Brenda’s thanks in part to the wonderful
products and people of Ticketfly.
–Chris Ward, Venue Manager for Johnny Brenda’s
”
ticketfly.com/start