Badgers Together - Wisconsin Alumni Association

BADGERS
2009 together:
First-Edition Tradition
They say it’s better to give than to receive. Better yet,
do both! That’s exactly what UW alumni, students,
friends, and fans did every time they purchased The
Red Shirt this past year.
Not only did these Badgers receive a T-shirt — they were also
giving back to the university, as proceeds went toward needed
scholarships.
As the first-ever promotion of its kind on campus, sales of The Red
Shirt contributed to the more than $550,000 already given by WAA
every year through our scholarship programs. And with the need
for financial aid higher than ever, WAA hopes to start an annual
tradition and make a new, collectible design for the shirt available
each year.
WAA also encouraged student groups to sell The Red Shirt at their
events, with a portion of the proceeds going to benefit student
organizations. To date, nearly a dozen student groups have
partnered with WAA to raise funds.
The first edition was officially unveiled shortly before the 2008
Badger football season, with a vintage Bucky Badger print (image
below) emblazoned on the front. Fans can add to their collection by
purchasing the second edition during the 2009 season.
This year’s design celebrates the 100th anniversary
of “On, Wisconsin!” It is a natural fit for a unifying
promotion like The Red Shirt to honor a song that’s
been unifying Badgers for 100 years.
10 Wisconsin Alumni Association