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SFAQ_issue_sixteen

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was for. What’s happening now that is special is that a new wave of technology has<br />

become accessible to a large number of people. Not every creative act qualifies as art<br />

because the democratization of technology does not necessarily result in the democratization<br />

of the vision, insight, and rigor necessary to produce artworks. The consequences<br />

are that the contemporary understandings of what art is and what a product<br />

is are conflating. Art has long resisted “productization.” Duchamp railed against<br />

“professionalization” in the art field for similar reasons, but as our culture is further<br />

optimized by technology the baseline distinctions are shifting. The question for me is<br />

not so much how art is being changed by contemporary high-technology tools, rather<br />

how broader culture is evolving to forget why it is important for some things, like art,<br />

to remain distinctly interesting in their non-productness.<br />

Ben Valentine Art has always struggled to compete for the public’s attention, and<br />

if art, artists, and arts institutions don’t become networked like the rest of our world<br />

they will struggle even more. Our attention spans are getting shorter, and multi-tasking<br />

is becoming the norm, while art has historically been about the deep and critical<br />

engagement between the viewer and the work. However, I don’t see this as a concern<br />

as much as it is an opportunity—figuring out how to grab and hold our attention and<br />

demand deep engagement has always been a struggle for artists and it always will be.<br />

We are seeing more and more artists making art using new tools; making new media<br />

works, interactive works, networked art, and more. This may bring about a new appreciation<br />

of art for techies who enjoy art but don’t see the ownership of it being of value<br />

in the same manner old-moneyed, more traditional collectors might. Techies are replacing<br />

the pride of personal ownership with open-source, file-sharing, crowd-funding<br />

ideologies. These disruptive, egalitarian models are great for many fields but might not<br />

be a viable model for things that don’t have obvious economic value—things I believe<br />

that make us human, such as creativity, respect, personal relationships. . . . .<br />

Hanna Regev From my observations and experiences, many tech artists do not<br />

share the worldview of the art world, which is a very structured and hierarchical<br />

system, a system that is delivered top-down from elite, self-anointed cultural guardians<br />

who hold the power to determine value. Technology has introduced innovations into<br />

art and expanded the breath and depth of creativity, but has an ironic side. As the<br />

making of art has become more mechanized, the technology sector is reaching out<br />

to artists to humanize the output and incorporate artistic sensibilities. The use of the<br />

brush, pencil, or paintbrush is now at the mercy of the computer. How much of history<br />

of art making is being taken out? Where is art and art history as we know it going?<br />

There is also a big question here about collecting and a need for building new and<br />

different patrons. How are these new forms of artwork collectible in the first place if<br />

they are not object based? I am envisioning a new type of collector who is grounded in<br />

technology and supports the art as an intersection with technology. Programs such as<br />

CODAME ART+TECH’s Adopt an Artist may crack this nut. It is an initiative that calls for<br />

establishing artists-in-residency programs with high tech and social media companies<br />

to demonstrate value in partnering with host companies.<br />

lem with it ending up in galleries. Once I put something online I think part of the<br />

process is that I lose control over context—I’m ok with someone taking a screenshot<br />

of it and posting it on 4chan than it’s also ok for someone to print it out and hang it<br />

on a wall. I want to say “ok” to any use someone decides for it. Kind of a copy/paste<br />

mentality to the dispersal of ideas.<br />

Sheena Vaidyanathan I teach sixth graders computer programming through art.<br />

I want my students to look at code as a medium, just like paint. They learn that they<br />

can use code to do something creative. To make a static image, an animation, or today’s<br />

new kind of art (for example, a video game). I believe artists today should understand<br />

code so they can use it themselves as well as understand digital tools like Instagram. A<br />

sculpture like The Bay Lights by Leo Villareal would not be possible without the computer<br />

program that controls the lights.<br />

Marcella Faustini Personally, I have yet to see art come together in an interesting,<br />

thoughtful and relevant way in this area of art and technology. And in fact, the greatest<br />

challenge we face in San Francisco is the possible loss of the art community itself.<br />

Currently we are experiencing a substantial depletion of San Francisco’s social and<br />

economic landscape that is in no small part due to the influx of technologists and the<br />

housing shortage. The exodus of members of the art community is not necessarily to<br />

the East Bay. Many artists are moving out of the Bay Area altogether, and if the sky-rocketing<br />

apartment prices continue the Bay Area will fail to attract artists who have the<br />

potential to do interesting things here.<br />

Hanna Regev It is a very depressing situation we find ourselves in San Francisco.<br />

Our art scene is being transformed by a powerful political and economic force that<br />

equals a tsunami that left everyone in its wake pretty confused, discouraged, and helpless.<br />

San Francisco has an art culture that is quite disconnected from the very dynamic<br />

waves that are hitting its shores. Few artists here keep up with tech- and performance-driven<br />

events, and our main industry is largely uncultured. No wonder we have<br />

a hard time naming the leading digital artists.<br />

Why is SF so aloof when it comes to embracing artists (digital and otherwise), and<br />

what can be done to make the two worlds work harmoniously? Is it perhaps that<br />

we don’t have a museum dedicated to the “art of now?” Apparently, the definition of<br />

contemporary art is not satisfying and very confusing, to paraphrase the 2014 Whitney<br />

Biennial curators.<br />

Willa Köerner Those with enough money to make an impact on SF’s situation don’t<br />

necessarily share the same definition of “artist” that those of us in the art world subscribe<br />

to. In my mind, the only solution is to abandon our preconceived notions of what<br />

being an artist is or isn’t, and come together to work on projects collaboratively. With<br />

a few more folks out there devoted to championing the arts in our city of technocrats,<br />

I believe we can be successful in developing new ways of working together.<br />

Adel Abidin, Consumption. Courtesy of the Internet.<br />

Willa Köerner I 100% agree that digital art has faced a challenge in its non-objectness.<br />

Technologically created artworks are not easily purchased and hung on a wall<br />

or preserved in a museum collection—interestingly, the aspect and word that defines<br />

these works, (“digital”) is the same characteristic that keeps them from assimilating<br />

into the status quo of the art world. However, I believe that this situation is changing—platforms<br />

like Paddle8, Artsy, Tumblr, and Depict are showing us that collectors<br />

are interested in buying digital artwork. New systems are being created which offer<br />

sensible ways to support artists who create in the digital realm, and this mindset is<br />

even transferring over to museums. SFMOMA recently launched The Artist Initiative, a<br />

program supported by a $1.75 million grant from the Andrew W. Mellon Foundation,<br />

which seeks to make the museum a pioneer in art conservation. I think that museums,<br />

collectors, and artists alike are beginning to understand that the time has come to<br />

work on solving the problems of collecting/preserving digital art. Soon these problems<br />

will be obsolete, as our ways of thinking about digital vs. object art will shift to a place<br />

where we accept the idea of “collecting” something that you may not be able to physically<br />

touch, and we will hopefully design systems that allow us to guarantee that we’ll<br />

be able to view the artwork in the future.<br />

Dorothy Santos The primary challenge I see within the arts is the historiography<br />

of works created in the digital age. Ubiquitous communication gives us such a wide<br />

array of resources, but with the incredible amount of text written on the topic of arts<br />

and technology we also have to consider modes of classification and what exactly historicizes<br />

a particular artwork. Recently, I gave a talk at the San Francisco Art Institute<br />

to a class of students taking a course titled Internet Art. We discussed the differences<br />

between types of art produced in the digital age. We also discussed why reading the<br />

history and documentation of previous works is an important practice as well. But<br />

the most illuminating moment was hearing the students express how they identify<br />

themselves. A small percentage of the class identified as artists while the rest of the<br />

students had no designation for their practices other than interdisciplinary. While they<br />

expressed having practices that run the gamut when it comes to material tools and<br />

methods, I sensed their frustration at understanding how they could affect change or<br />

add to the discipline of art in a way that is impactful and adds to the existing dialogue.<br />

Ian Aleksander Adams I produce ephemera haphazardly and I don’t have a prob-<br />

DC Spensley San Francisco is a testing ground for social organization right now. But<br />

the city also has a history of coping with boom and bust cycles like the forty-niners,<br />

the logging barons, and a variety of recent tech booms (and busts). San Francisco copes,<br />

absorbs what it can in terms of capital and talent and goes on with its business of<br />

progressive experimentation. What should be considered is the relationship between<br />

economic booms and this progressive social experimentation. There are those who<br />

think that the recent techno-economic disruption and displacement happening in the<br />

Bay Area is a force moving SF towards more conservative baselines (by displacing progressives<br />

for libertarian techies). I am not so sure about this. It could easily be that only<br />

in boom times we have the confidence and cash to push forward on finding out what is<br />

the next better way to organize culture. This time may be a great opportunity to influence<br />

social media technology and hack government in good ways as well as selfish ones.<br />

What would be good to see is a real engagement of tech capital with contemporary<br />

arts in terms of support for work that is emerging outside of the art world.<br />

Ben Valentine Art and much of culture do not have an especially viable model of<br />

existence in a hyper-capitalistic setting, which San Francisco is rapidly becoming. These<br />

emerging, disruptive models like crowdsourcing, crowd-funding, and open-source software<br />

are making amazing products that are changing the marketplace, while also replacing<br />

unionized, secure, and established jobs with a real uncertainty. Disruption has<br />

mostly been a bad experience for the working class and poor. As exciting as this new<br />

dynamic is for a wealthy, educated white man in the Bay Area with an expertise in coding,<br />

these disruptions are leaving most people behind.<br />

Dorothy Santos The biggest concern related to art and technology discussions<br />

would be bridging communities. The same people talking about the same topics is<br />

definitely something that has prevented people from understanding how they can help<br />

expand and be inclusive. More active engagement with a multitude of individuals from<br />

underrepresented populations and including artists working from and through the lens<br />

of social practice could certainly be an interesting point of departure. I will be most<br />

interested to see if the Bay Area can continue to be a place that is open and welcoming<br />

to creatives invested in social, cultural, and historical (radical) change. I have faith that<br />

it can be.<br />

UBERMORGAN, CF1013 0039. Courtesy of the Internet.<br />

Google bus protesters, the Mission District, SF.<br />

SF Mayor, Ed Lee and BFF Ron Conway, Angel Investor.

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