NNewsSpring 2003 5_14 - Keep America Beautiful

Join Us for the 2003 MidyearAffiliates Forum
Keep America Beautiful Reunion…50 Years and Counting
eep America Beautiful invites all affiliates to
join us in celebrating 50 years of community
Kimprovement and volunteer action by attending
the 2003 Midyear Affiliates Forum. The Forum
will take place in Kansas City, Missouri from July
30 to August 2, 2003 at the Kansas City Marriott
Country Club Plaza.
Value-priced, easy to travel to and packed with
first-rate sessions, speakers, and workshops, this
Forum will offer something for everyone to learn and
take home to implement in their community. Social
marketing planning, leadership shaping, kick-starting
a stalled recycling program, and a national
overview of source reduction, recycling and illegal
dumping are just a few of the sessions planned.
Keynote speaker George Kelling, author of
Fixing Broken Windows, will discuss what has been
learned about the Broken Windows theory over the
past 20 years, and address the overall relation
between disorder and quality of life, and why it is
so relevant to the work of Keep America Beautiful.
For the first time, the Forum will feature two
dual track four-hour workshops for in-depth study of
Social Marketing Planning and Leadership Shaping.
In Social Marketing Planning, attendees will learn
how to develop social marketing campaign strategies
to change behaviors in their community, and walk
away with skill-building tools to strategically apply
to projects at home. This workshop will define social
marketing, give an overview of the steps in developing
a strategic social marketing plan, explain the
principles for success, including five to six case studies,
such as litter prevention and water conservation,
and apply the principles to affiliate work.
The Leadership Shaping workshop will be presented
in two parts. The first, the Art of Influence,
will discuss the changing pattern of management
and offer perspective on motivation and influence
versus power. Through group discussion and activities,
attendees will gain an understanding of these
elements and how to maximize their potential as
leaders. The second part, the Art of Facilitation,
will focus on managing groups. This interactive session
will feature specific techniques for generating
group discussion, managing problem participants,
and achieving results in a time-limited situation.
An additional session at the Forum will cover
how to effectively break through media clutter
and target markets and craft key messages.
Exciting optional tours include a visit to the
Discovery Center, which houses the Department of
Natural Resources and the Missouri Department
of Conservation, and a tour of Boulevard Brewery,
a Bridging the Gap/Keep Kansas City Beautiful
Environmental Excellence Award Winner.
The Forum committee reviewed past Forum
agendas and evaluation forms in planning a Midyear
Forum that provides a wide range of topics of
greatest use to the affiliate network of nonprofit
and government organizations. “Our aim was to
offer a Forum that even the most seasoned executive
director could not miss because there is so much to
learn, take home and use,” said Kelly Rotkewicz,
Director, Affiliate Services, Keep America Beautiful.
To register, go to www.kab.org and
download a form, email Kelly Rotkewicz at
krotkewicz@kab.org, or call 203.323.8987 x820
to request a registration form.
SAVE THE DATE
Anheuser-Busch Companies, Inc. has been
selected as the 2003 recipient of the Vision
for America Award. The award will be presented
in Chicago at the Hyatt Regency on
October 28, 2003. Accepting the award will
be August A. Busch III, Chairman of the
Board, Anheuser-Busch. For more information,
please contact Keep America Beautiful
at 203-323-8987 or visit www.kab.org.
SPECIAL THANKS TO THE 2003 MIDYEAR
AFFILIATES FORUM PLANNING COMMITTEE
Mark Cark - Bridging the Gap, MO
Julie Macaulay - Keep Kansas City Beautiful, MO
Jane Polson - Keep Nebraska Beautiful
Kathy Kropuenske - Keep Scottsbluff-Gering Beautiful, NE
Sara Morris - Keep North Platte/Lincoln
County Beautiful, NE
Harry Heafer - Keep Lincoln & Lancaster
County Beautiful, NE
Linda Grell - Keep Beatrice Beautiful, NE
Kirk Suther - Operation Brightside, Inc., KS
Jane Longmeyer - CREW/Community Recycling
Environmental Waste, KS
Chiquita Cornelius -KAB - Topeka/Shawnee County, KS
Gerry Schnepf - Keep Iowa Beautiful
Richard Chatfield-Taylor - Keep Kansas City Beautiful, MO
CALL FOR ENTRIES
Keep America Beautiful’s 2003 National Awards Program
KAB’s 50th Annual National Awards Program honors
business, youth groups, government agencies
and nonprofit organizations for their work in litter prevention,
waste reduction, beautification and community
improvement. The winners will be recognized at Keep
America Beautiful’s 50th National Conference in
Washington, DC on Friday, December 5, 2003.
To be eligible, a program/project must:
Be a continuing effort, or dramatize the need
for ongoing action.
Educate the community about litter prevention,
beautification or waste minimization.
Have taken place within the last 12 months.
We encourage you to submit your project activities in
the areas of Litter Prevention, Beautification and
Community Improvement as well as Waste Reduction
that have taken place within the last 12 months.
To download an application: www.kab.org/awards3.cfm
Application Postmark Deadline
is September 5, 2003
Hampton Clean City Commission won First Place in the Government
Agency category of the 2002 Awards Program. The Antaeus Society
of Hampton High School, VA, with more than 2000 volunteer hours,
is committed to cleaning-up the Chesapeake Bay through an oyster
restoration project. Students planted more than 27,000 oysters in the
bay during the 2001 - 2002 school year.
page 24 keep america beautiful — NETWORK NEWS — spring 2003