NNewsSpring 2003 5_14 - Keep America Beautiful

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(continued from cover) The KAB 2002 National Conference panel concurred that one key to achieving practical waste reduction and recycling goals will be partnerships. These partnerships will include industry, government and nonprofit alliances working in communities with citizens. In addition, economics will continue to be a critical factor – improving cost effectiveness while seeking innovations (like technology) that continue to improve recycling rates. Education also will continue to be a critical factor. “Energizing recycling in schools will provide a boost to national recycling rates by educating the next generation in this key environmental activity,” reports Dr. J. Winston Porter, president of the Waste Policy Center in Leesburg, Virginia. Dr. Porter, who previously was EPA’s assistant administrator responsible for solid and hazardous waste programs, notes that we need to recycle what makes economic and environmental sense. He recommends clear definition of terms (defining trash and recycling beyond the regulatory sense), giving people an indication of “where to attack” to best boost the recycling rate (going after visual litter and problem areas), and tailoring programs at the local level. PRODUCT STEWARDSHIP In addition to partnerships and education, the National Conference panel underscored the importance of product stewardship. Stewardship calls upon manufacturers to take on a unique responsibility to reduce impact of their products. From electronic products to carpets, industries are reviewing how to take back their used products from consumers, re-process and create new products for reuse. GET THE FACTS Last summer the EPA issued a report on Municipal Solid Waste (MSW) in the United States. In 2000, the United States generated 231.9 million tons of municipal solid waste, an increase of 900,000 tons from 1999. A breakdown, by weight and before recycling, of the MSW generated in 2000 follows, with paper and paperboard products making up the largest component: Recycling Panel Discussion at 2002 National Conference. Panelists (l to r): Jim Steele, Ed Skernolis, Lori Scozzafava and Jerry Powell. KEEP AMERICA BEAUTIFUL RECYCLING RESOURCES AND EVENTS School Guide With Keep America Beautiful, Dr. Porter has produced a School Recycling Guide to assist schools in developing recycling programs. The Guide is designed for students and educators, middle school through junior college. Topics include assessment of potential recyclables; identification of local markets; design of actual recycling operations; and development of educational programs to support recycling activities. The booklet is available from Keep America Beautiful, Inc. for $7.50, with discounts available for large-quantity purchase. Paper and Paperboard Products........37.4% Yard Trimmings...................................12.0% Food scraps........................................11.2% Plastics...............................................10.7% Metals..................................................7.8% Rubber, leather & textiles................... 6.7% Glass.................................................... 5.5% Wood....................................................5.5% Other ................................................... 3.2% For additional statistics go to www.epa.gov. For a report on the 2003 National Conference including the Solid Waste Management Panel Session, write to keepamericabeautiful@kab.org Members of the Keep America Beautiful community are responding to the call to take back their products for re-process and creative new use. Anheuser- Busch Companies is one example. Anheuser-Busch recycles more than 750 million pounds of aluminum cans annually. Anheuser-Busch Recycling Corporation recycles the equivalent of about 130% of all aluminum beer cans sold by Anheuser-Busch. Recycling aluminum cans results in a 95% energy savings compared to the amount of energy it takes to produce a new pound of aluminum. Recycling 80 aluminum cans saves the equivalent of producing one gallon of gasoline from crude oil. 51% of today’s aluminum cans in the U.S. are made from post-consumer recycled aluminum. “Anheuser-Busch has a long-standing tradition of environmental responsibility,” says Lise Herren, executive vice president, Anheuser-Busch Recycling Corporation. “We take our position as the world’s largest recycler of aluminum beverage cans very seriously. We continually seek new ways to minimize our environmental impact by reducing, reusing, and recycling whenever possible. We also work closely with a wide variety of environmental organizations, such as Keep America Beautiful, to encourage other businesses to embody the core values of environmental stewardship.” Other Materials In addition to the School Recycling Guide, Keep America Beautiful offers the Waste in Place educational curriculum and the Waste in the Workplace guide, which was featured at the recent Southeast Recycling Conference and Trade Show in Pensacola, Florida. Upcoming Conference Session Keep America Beautiful’s Midyear Affiliates Forum, to be held July 30 - August 2 in Kansas City, will feature a briefing on Source Reduction, Recycling and Illegal Dumping by Dr. Lisa Skumatz. Learn more about the session and the Midyear Forum through www.kab.org. Keep Nebraska Beautiful’s innovative program on Asphalt Shingle Collection & ReUse was honored at the 2002 National Conference. To learn more about the partnerships and the affiliates Materials Exchange Program, or to hear more about North Platte’s successful Hazardous Waste collections initiative or Kimball’s educational literature, go to www.knb.org. Sherman, Texas supplements its drop-off recycling center program with a technology-minded curbside recycling initiative. A state-of-the-art single stream collection system to more than 10,000 households uses a mechanical arm to pick up carts and empty directly into the recycling truck. The program, initiated in January 2002, is supplemented with an education program involving city staff, local groups and the school district. The Keep Sherman Beautiful affiliate was part of the cooperative city effort conducting feasibility studies and educational programs for this successful program. “Plug-In Recycling” is a new EPA campaign to encourage Americans to reuse or recycle electronics. AT&T Wireless has a special cell phone trade-in program in conjunction with Keep America Beautiful’s Great American Cleanup : go to www.attws.com/press/releases/2003_releases/042103.jhtml. Learn more about the EPA program at www.plugintorecycling.org. page 2 keep america beautiful — NETWORK NEWS — spring 2003
50 YEARS HOW ARE YOU CELEBRATING KAB’S 50 TH ? In this anniversary year Keep America Beautiful is thrilled that President George W. Bush is serving as the Honorary Chair of the Great American Cleanup TM . The President’s participation is not only a source of enormous pride for us, it is confirmation that the work of affiliates and nearly three million volunteers in more than 14,000 communities nationwide is vital to our country. Our work continues, and it is certainly a busy year. We want to keep track of all our activities for 50 Years of Improving Communities Nationwide Keep America Beautiful, Inc. is a national nonprofit organization whose network of more than 500 local, statewide and international affiliate programs educates individuals about litter prevention and ways to reduce, reuse, recycle and properly manage waste materials. Through partnerships and strategic alliances with citizens, businesses and government, Keep America Beautiful’s programs motivate millions of volunteers annually to 50th Anniversary PSA is available online: www.kab.org. clean up, beautify and improve their neighborhoods, thereby creating healthier, safer and more livable community environments. The story begins in 1953, when a group of corporate and civic leaders met in New York City to discuss a revolutionary idea—bringing the public and private sectors together to develop and promote a national cleanliness ethic. Keep America Beautiful’s many milestones are included in the following timeline. a special year-end report. So please let us know what you and your community are doing to help us celebrate our 50th anniversary milestone! We invite you to share your activities by emailing news to us at keepamericabeautiful@kab.org, or by sending your information to Monica Surfaro Spigelman, Keep America Beautiful Communications, 1010 Washington Blvd., Stamford, CT 06901. Thank You! 1953 - 1970 1953 National Advisory Council organized 1956 First public service announcement (PSA) on litter prevention appeared 1960 Work begun with the Ad Council for ongoing PSA campaigns 1965 Lady Bird Johnson, First Lady, joined Keep America Beautiful in promoting highway beautification program 1967 Canine TV star Lassie appeared as mascot for an anti-litter campaign 1970 Start of “Crying Indian” PSA campaign, iconic symbol of environmental responsibility, and one of the most successful PSA campaigns in history 1971 - 1980 1973 Research reveals the three reasons why people litter and its seven primary sources 1975 Artist Bob Timberlake begins longstanding partnership with Keep America Beautiful 1976 Introduction of the Clean Community System, precursor to the Keep America Beautiful System 1978 Georgia Clean & Beautiful becomes first Keep America Beautiful statewide program 1979 Waste in Place, Keep America Beautiful’s first teacher curriculum supplement, is launched 1981 - 1993 1981 President Reagan endorses the Clean Community System 1984 First Public Lands Day 1985 Keep America Beautiful and GLAD bags launch the GLAD Bag-a-Thon program, precursor to the Great American Cleanup 1986 Take Pride in America program, created for wise use of public lands, begun with federal agencies 1986 First Vision for America Award Dinner held 1988 Keep America Beautiful expands its mission to include solid waste education 1988 Solid Waste Committee formed with waste experts from industry and government 1990 First international affiliate, St. John’s New Brunswick, joins Keep America Beautiful 1990 First video conference on solid waste held 1991 First training held on solid waste issues for Keep America Beautiful coordinators 1991 Waste in the Workplace waste reduction guide for businesses published 1993 Second video conference held, on recycling capabilities and limitations 1993 For Future Generations PSA launched 1994 - 2003 1994 The Role of Recycling in Integrated Waste Management study published 1995 Close the Loop, Buy Recycled U.S. EPA partnership program unveiled 1995 Graffiti Hurts created 1998 Back By Popular Neglect PSA campaign launched 1999 Keep America Beautiful/U.S. Conference of Mayors Urban Litter Partnership National Summit 1999 Great American Cleanup launched 2002 Cigarette litter initiative launched 2003 President George W. Bush named Honorary Chair of Keep America Beautiful’s Great American Cleanup The future - It’s up to all of us! keep america beautiful — NETWORK NEWS — spring 2003 page 3
Page 1: Keep America Beautiful ® Published
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Page 7 and 8: ALABAMA POWER& RENEW OUR RIVERS A C
Page 9 and 10: 50 The journeys changed his life fo
Page 11 and 12: VOLUNTEER SPOTLIGHT IRON EYES CODY
Page 13 and 14: KEEP INDIANAPOLIS BEAUTIFUL HELPS T
Page 15 and 16: 2003 GREAT AMERICAN CLEANUP SPRING
Page 17 and 18: ward Recipient Above: Joyce Kagan C
Page 19 and 20: For the past 100 years, when it com
Page 21 and 22: Freddie Mac and Keep America Beauti
Page 23 and 24: ® Congratulations 3M! We salute 3M

NNewsSpring 2003 5_14 - Keep America Beautiful

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