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GS1 SINGAPORE NEWS<br />

Continued from Pg 11<br />

Asia Pacific Regional Forum concluded with a remarkable<br />

success. The newly-introduced country update by each<br />

MO on key strategies and initiatives were also wellreceived.<br />

We hope that such practice will continue so as to<br />

reinforce better understanding and further collaboration<br />

within the region.<br />

The highlight of this event was the opening address<br />

delivered by Mr. Joseph Phi, the Chairman of GS1 Hong<br />

Kong and the President and Executive Director of<br />

Integrated Distribution Service (IDS) Group, Hong Kong.<br />

Mr Phi mentioned that in time of recession, one area<br />

to effectively cut cost is the “soft dollars” which many<br />

companies have overlooked. He stated that the “Soft<br />

Dollars” represents the areas of a company’s operation<br />

where it is possible to find efficiencies, reduce expenditure<br />

and become more competitive. In many cases, the best<br />

place to start looking for such improvements is still in<br />

the logistics arrangements. He also promoted the idea of<br />

making Hong Kong as a supplier’s hub to service industries<br />

in China, Japan and Korea. In this way only the Hong Kong<br />

Hub need to carry stock and any slack in demands for<br />

stocks either in China, Japan or Korea can be picked up by<br />

customers in another country.<br />

Mr. Phi also made reference to the inflection point in<br />

the curve of the graph of a company’s growth profile.<br />

He defined inflection points as the intersection of a<br />

growth curve which changes directions. All companies/<br />

organisations should strive to create the inflection points<br />

in the growth of their companies to ensure sustainability<br />

and growth. He stressed that only companies which dare to<br />

commit huge sum of funds into investment in infrastructure<br />

during an economic down turn will succeed when the<br />

economy picks up. His IDS group invested heavily during<br />

the 1990s’ economic slow down in China and the region<br />

by automating the supply chain infrastructure with latest<br />

technology including bar coding and RFID. As a result,<br />

IDS is able to command the leadership of the industry<br />

today. All delegates were awaken by this eye opening<br />

presentation. This had remained the brightest spot of the<br />

whole GS1 AP Regional Forum during the next 2 days.<br />

The other subjects presented and discussed at the GS1<br />

AP Regional Forum were:<br />

1. GS1 Strategy<br />

2. GS1 Future Business Model<br />

3. GS1 and the new Consumer Goods Forum<br />

4. GS1 Organisation Effectiveness<br />

5. GS1 Global Office and Technology Update<br />

6. GS1 MobileCom ISO Standard Development:<br />

presented by Tan Jin Soon<br />

7. GS1 MO sharing session.<br />

The next GS1 AP Regional Forum will be hosted by GS1<br />

India in October 2010.<br />

Continued from Pg 9<br />

Students who pass this optional module are awarded an<br />

additional Certification in Cold Chain Management.<br />

This optional module is very popular because the Supply<br />

Chain Management Diploma Course students with this<br />

additional Certificate in Cold Chain Management are in<br />

demand when apply for jobs after they graduate from the<br />

Polytechnic.<br />

The Singapore Cold Chain Centre is currently in discussion<br />

with Singapore Polytechnic and Ngee Ann Polytechnic<br />

to include the Certificate in Cold Chain Management<br />

course as an optional module to the final Students of the<br />

respective Diploma Course in these 2 polytechnics.<br />

GS1 Singapore News • 13

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