13TH ECR ASIA PACIFIC CONFERENCE ... - GS1 Singapore
13TH ECR ASIA PACIFIC CONFERENCE ... - GS1 Singapore
13TH ECR ASIA PACIFIC CONFERENCE ... - GS1 Singapore
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>GS1</strong> <strong>Singapore</strong> News<br />
July 2012<br />
TABLE OF CONTENTS:<br />
13th <strong>ECR</strong> Asia Pacific Conference &<br />
Exhibition A Success 1 - 2<br />
Business Director of <strong>GS1</strong> <strong>Singapore</strong> 3<br />
<strong>GS1</strong> <strong>Singapore</strong> has moved to a new<br />
location 3<br />
<strong>GS1</strong> <strong>Singapore</strong> recommends <strong>GS1</strong> Healthcare<br />
Standards at SMa Town Hall Dialogue 3<br />
Workshop on <strong>GS1</strong> Barcode System 4<br />
Effective Recall Management 5<br />
<strong>GS1</strong> announces Global Product Recall<br />
Standard 5<br />
Get your Barcode Verified 6<br />
NFC Forum and <strong>GS1</strong> Team Up on Mobil<br />
Retail 7<br />
13 TH <strong>ECR</strong> <strong>ASIA</strong> <strong>PACIFIC</strong><br />
<strong>CONFERENCE</strong> & EXHIBITION A<br />
SUCCESS!<br />
Productivity gains through Standards<br />
The 13 th <strong>ECR</strong> (Efficient Consumer Response) Asia Pacific Conference & Exhibition<br />
2007 took place from 15 – 17 May 2012 at the Ritz Carlton, Millenia <strong>Singapore</strong>.<br />
Addressing the theme “Touching Lives, Improving Value”, the Conference aimed to<br />
highlight the best practice experiences from around the region and as a platform to<br />
learn the latest strategies and insights from <strong>ECR</strong> practitioners.<br />
More than 400 delegates from 18 countries, including the CEOs from leading<br />
companies and senior management of FMCG industry shared their experiences of<br />
<strong>ECR</strong> in practice and the benefits for their bottom line.<br />
Minister-of-State for Ministry of National Development & Manpower, Mr Tan Chuan-<br />
Jin, was the Guest-of-Honour. In his keynote address, Minister emphasised the<br />
importance of <strong>ECR</strong> as a means to improving productivity through the reduction of<br />
wastes and the increased efficiencies in the supply chain.<br />
CASE launched Revamped CaseTrust<br />
Certificate with a <strong>GS1</strong> Barcode 8<br />
FDA proposes Unique Device Identification<br />
(UDI) System for Medical Devices 9<br />
Upcoming Events 10<br />
<strong>GS1</strong> <strong>Singapore</strong> takes every responsible<br />
care to ensure that the print in this<br />
publication is accurate at the time of print.<br />
<strong>GS1</strong> <strong>Singapore</strong> does not accept any<br />
responsibility for any errors or omissions.<br />
The opinions expressed in this publication<br />
rests solely with their contributors and do<br />
not constitute an endorsement by <strong>GS1</strong><br />
<strong>Singapore</strong>.<br />
No portion of this publication may be<br />
reproduced without the permission of <strong>GS1</strong><br />
<strong>Singapore</strong>.<br />
MOS for National Development & Manpower, Mr Tan Chuan-Jin (third from right) launching the<br />
<strong>ECR</strong> Asia Pacific Conference & Exhibition.<br />
<strong>GS1</strong> <strong>Singapore</strong> News - July 2012 <strong>GS1</strong> <strong>Singapore</strong> Limited, 2985 Jalan Bukit Merah <strong>Singapore</strong> 159457 Page 1/10
Cont’d from page 1<br />
One of the key features of the conference was the CEOs’<br />
Panel Session. Head of FMCG industry such as Walmart<br />
Asia, Unilever and The Coca-Cola Company discussed how<br />
sustainability remains the heart of all their innovation of their<br />
product and how productivity from farm to fork can translate<br />
to cost savings to the consumers.<br />
Mr Seah Kian Peng, Chief Executive of supermarket chain<br />
NTUC FairPrice, which is also a member of <strong>ECR</strong> Asia<br />
Pacific, said: 'If we're able to increase productivity and<br />
become more efficient, we can keep costs down. These cost<br />
savings can be passed on to consumers... in the form of<br />
better prices.'<br />
• Silver Award (Consumer Value Creation Through Joint<br />
Promotion & Event Forecasting): Project presented by Vijay<br />
Nehra, Customer Service Director, Modern Trade & Ganesh<br />
Ananthanarayanan, General Manager Modern Trade from<br />
Unilever and Uday Varma, Commercial Director & Erika Vida,<br />
Supply Chain Director from TESCO.<br />
• Bronze Award (Logistics Distribution Integration Dr ives<br />
Supply Chain Optimization): Project presented by Denny Yang,<br />
Head of Supply Chain Management & Logistics of METRO China,<br />
Lina Hu, METRO Customer Team Director of Procter & Gamble<br />
and Alfons Van-Woerkom, Customer Service Director Asia,<br />
AMET, Russia of Unilever.<br />
Co-organised by <strong>ECR</strong> Asia Pacific Council, <strong>ECR</strong> <strong>Singapore</strong> and<br />
<strong>GS1</strong> <strong>Singapore</strong>, this conference received support from <strong>Singapore</strong><br />
Manufacturers’ Federation, Consumer Association of <strong>Singapore</strong>,<br />
Employment and Employability Institute, <strong>GS1</strong>, IT Standards<br />
Committee of <strong>Singapore</strong> and <strong>Singapore</strong> Exhibition & Convention<br />
Bureau.<br />
The conference concluded with Mr Alex von-Behr, Co-chair of<br />
<strong>ECR</strong> Asia Pacific handing over the <strong>ECR</strong> Asia Council flag to Ms<br />
Anna Lin, CEO of <strong>GS1</strong> Hong Kong. <strong>GS1</strong> Hong Kong will be<br />
hosting the 14 th <strong>ECR</strong> Asia Pacific Conference in Hong Kong in<br />
2014.<br />
MOS Mr Tan Chuan-Jin (right) visiting the Unilever booth<br />
The highlight at this year’s event was the <strong>ECR</strong> Awards<br />
2012. The top 3 best practices of <strong>ECR</strong> in Asia Pacific were<br />
awarded by the <strong>ECR</strong> Asia-Pacific in recognition of their<br />
excellent and commendable achievements on their<br />
respective projects to up productivity and hence bring a<br />
collective benefit to consumers. The winners were:<br />
• Gold Award (E -Commerce Innovation): Project<br />
presented by Eddie Hu, Emerging Channel General<br />
Manager of Unilever and Liu Junling, CEO of Yihaodian.com<br />
To our sponsors - Thank you!<br />
Much of the success of this conference was due to the support of<br />
sponsors and their contribution in containing the cost for<br />
attendees.<br />
<strong>GS1</strong> <strong>Singapore</strong> expresses deep appreciation for the support of<br />
each of these sponsors – SAP, Accenture, CHEP, Coca-Cola,<br />
P&G, Unilever, Walmart, ABeam Consulting, Back Office<br />
Associates, IGD, LHT, Loscam, SATO, Diageo and Paclin.<br />
Comments from Delegate<br />
“The number of high caliber international speakers at<br />
the 13 th <strong>ECR</strong> Asia Pacific Conference is really impressive<br />
and my team learnt a lot from the sessions.”<br />
-FMCG Supplier<br />
Ms Anna Lin (first from left) receiving the <strong>ECR</strong> Asia Council flag<br />
CEO panel session in progress. (From left: Mr Chris Cave Jones,<br />
from Mr Alex von-Behr (second from left), Co-chair of <strong>ECR</strong> Asia<br />
Director, IBM; Mr Scott Price, CEO, Walmart Asia; Mr Harish Manwani,<br />
Pacific.<br />
COO, Unilever; Mr Seah Kian Peng, CEO, NTUC Fairprice and Mr Glenn<br />
Jordan, President of Pacific Group, The Coca-Cola Company.<br />
<strong>GS1</strong> <strong>Singapore</strong> News - July 2012 <strong>GS1</strong> <strong>Singapore</strong> Limited, 2985 Jalan Bukit Merah <strong>Singapore</strong> 159457 page 2/10
Business Director of <strong>GS1</strong><br />
<strong>Singapore</strong><br />
<strong>GS1</strong> <strong>Singapore</strong> recommends <strong>GS1</strong><br />
Healthcare Standard at SMa Town<br />
Hall Dialogue<br />
<strong>GS1</strong> <strong>Singapore</strong> welcomes Mr<br />
Nick Lee as Business Director<br />
of <strong>GS1</strong> <strong>Singapore</strong> with effect<br />
from Jan 30, 2012.<br />
Nick has more than 15 years of<br />
experience in the Smart Card<br />
and RFID Industries. He was<br />
one of the key founders and<br />
CEO of Wavex Technologies<br />
Pte Ltd, where he led the<br />
company to achieve the Enterprise 50 and SME 500<br />
Awards. Nick was also awarded The Entrepreneur of the<br />
Year in 2006. He also received the Certificate of Merit in<br />
RFID Innovation Award, RFID Champion Award and Best<br />
RFID Implementation Award in recognition for his<br />
contributions in the RFID industries.<br />
He brings along many years of top management experience<br />
and will continue to grow <strong>GS1</strong> <strong>Singapore</strong> and propel <strong>GS1</strong><br />
Standards adoption to new heights.<br />
Mr Nick Lee presenting at the Town Hall Dialogue<br />
<strong>GS1</strong> <strong>Singapore</strong> has moved to a<br />
new location!<br />
Effective 25 June 2012, <strong>GS1</strong> <strong>Singapore</strong> is now located at<br />
2985 Jalan Bukit Merah, <strong>Singapore</strong> 159457. Our number<br />
and contact details (phone, email, website, etc) will remain<br />
the same.<br />
We spent the previous four years in the SPRING Building<br />
about 3 km away from our new location and we look at this<br />
place as a start of a new chapter.<br />
SMa Medical Technology Industry Group (MTIG) worked with<br />
Health Science Authority (HSA) for the first time to organise a<br />
Townhall with Minister of State (Health) Dr Amy Khor.<br />
This event was held in response to feedback from importers who<br />
have complained that a backlog of approvals and high registration<br />
costs have reduced the range of medical devices imported and<br />
delayed their arrival. It provided HSA the platform to explain the<br />
kinks in the process which the HSA has since fine-tuned.<br />
Mr Nick Lee, <strong>GS1</strong> <strong>Singapore</strong> Business Director was invited to<br />
speak on <strong>GS1</strong> Global Healthcare Standards. In his presentation,<br />
Mr Lee covered the following topics:<br />
1. What is <strong>GS1</strong> and Standards Overview<br />
2. <strong>GS1</strong> Healthcare – Adopters and supporting international<br />
organisations<br />
3. <strong>GS1</strong> Identification Key<br />
4. <strong>GS1</strong> Data Carrier<br />
5. <strong>GS1</strong> GDSN – Global eCatalogue<br />
Among the changes to the <strong>Singapore</strong>'s medical device<br />
registration framework, was that all low-risk Class A devices,<br />
except for sterile devices, will now be exempt from registration.<br />
At the HSA Press Conference held prior to the Townhall in HSA<br />
Building, Mr George Huang, SMa President and <strong>GS1</strong> Chairman<br />
said: “I’m heartened by the changes made. We will continue to<br />
provide feedback to HSA and be the bridge between the industry<br />
and the authorities.”<br />
The Townhall, held on 20 April 2012 at SPRING Auditorium was<br />
attended by 370 device importers.<br />
<strong>GS1</strong> <strong>Singapore</strong> News - July 2012 <strong>GS1</strong> <strong>Singapore</strong> Limited, 2985 Jalan Bukit Merah <strong>Singapore</strong> 159457 page 3/10
Workshop on <strong>GS1</strong> Barcode<br />
System<br />
Today, barcodes have been widely adopted by retailers and<br />
are responsible for capturing an estimated $4 billion of sale<br />
value annually at point-of-sale (POS) terminals across<br />
<strong>Singapore</strong>. Effective use of <strong>GS1</strong> barcode standard and<br />
<strong>GS1</strong> standards-based enabling technologies enhances<br />
supply chain management, increases operational efficiency<br />
and reduces human errors, leading to faster turnaround of<br />
goods, improvement of inventory record accuracy and<br />
higher profits.<br />
In order to inform new <strong>GS1</strong> <strong>Singapore</strong> Registered Users,<br />
new staff of existing <strong>Singapore</strong> Registered Users and those<br />
who want to improve their knowledge on barcode<br />
management and standards, <strong>GS1</strong> <strong>Singapore</strong> organized a<br />
Workshop on <strong>GS1</strong> Barcode System on 21 June 2012 to<br />
equip them with the necessary knowledge on the<br />
requirements for barcodes. This half-day workshop attracted<br />
more than 50 participants comprising of retailers,<br />
manufacturers, distributors and equipment suppliers. The<br />
session was conducted by Mr Nick Lee, Business Director<br />
of <strong>GS1</strong> <strong>Singapore</strong> and Ms Joy Lee, Senior Executive of <strong>GS1</strong><br />
<strong>Singapore</strong>.<br />
A wide range of consumer products and outer carton printed with<br />
<strong>GS1</strong> barcode symbols were on display in the workshop to show<br />
participants examples of good quality barcodes on products, the<br />
correct layout of the carton barcode as well as examples of poorly<br />
barcoded products, such as those using shrink-wrap labels with<br />
distorted barcodes that do not scan well.<br />
Participants were presented with details on the <strong>GS1</strong> Global<br />
Standards, <strong>GS1</strong> Identification Keys and Numbering System.<br />
The presentation also covered areas on allocation of the<br />
Global Trade Item Number (GTIN) and technical<br />
specifications for retail and non-retail packaging, such as<br />
colour, size and location. Both retailers and manufacturers<br />
gain benefits if all barcodes are printed with the correct<br />
specifications and can be scanned accurately at the first<br />
time.<br />
We explained the importance of using <strong>GS1</strong> registered<br />
barcodes as only <strong>GS1</strong> offers GEPIR (Global <strong>GS1</strong> Electronic<br />
Party Information Registry via internet at http://gepir.gs1.org<br />
or iGEPIR through Apple iPhone Apps Store) - a distributed<br />
database allowing for search and lookup of trading party<br />
information based on <strong>GS1</strong> barcodes to show who the<br />
registered user of the barcode number is. Being able to see<br />
who the barcode is registered under, and that is aligned to<br />
the overall product label information, gives assurance of the<br />
product quality and the integrity of the supplier.<br />
At the networking session, participants continued their<br />
dialogue with the <strong>GS1</strong> <strong>Singapore</strong> staff about more details on<br />
barcode production, especially in the Fast Moving<br />
Consumer Goods (FMCG) sector.<br />
Hands-on exercise for participants to work on.<br />
At the end of the workshop, participants have more<br />
understanding on what they need to know when implementing<br />
item numbering and barcodes onto their packaging and the<br />
important steps in ensuring only quality barcodes reach the<br />
market.<br />
In all, the workshop proved to be an informative session for all<br />
participants as reflected by the positive feedback received.<br />
Participants listen attentively to Mr Nick Lee’s presentation.<br />
<strong>GS1</strong> <strong>Singapore</strong> News - July 2012 <strong>GS1</strong> <strong>Singapore</strong> Limited, 2985 Jalan Bukit Merah <strong>Singapore</strong> 159457 page 4/10
Effective Recall Management<br />
Briefing to help businesses to understand better<br />
to prepare for product recall<br />
Consumer safety, product tracing and product recalls are<br />
currently at the forefront of both government regulations and<br />
industry concerns around the world. Consumers expect the<br />
products they purchase to be safe, perform well and deliver<br />
consistent quality. If a problem arises, the application of the<br />
<strong>GS1</strong> Traceability Standard will make it easier to locate<br />
unsafe or defective products, and remove them from or<br />
keep them out of the supply chain. <strong>GS1</strong> has developed<br />
Global Traceability Standards that are accepted by<br />
businesses and governments worldwide. These standards<br />
enhance supply chain visibility and help organisations in<br />
many countries be more efficient and cost effective.<br />
<strong>GS1</strong> announces Global Product<br />
Recall Standard<br />
New global standard will reduce risk of harm<br />
and make product recall more effective.<br />
<strong>GS1</strong>®, a not-for-profit organization that designs and manages a<br />
global system of supply chain standards, announced today the<br />
ratification of a new global product recall standard, along with an<br />
implementation guide for multi-jurisdictional recall notifications.<br />
This new standard serves as a common sense blueprint enabling<br />
all supply chain stakeholders to implement more effective<br />
product recall processes and notifications. The standard defines,<br />
standardizes and harmonizes the critical attributes to be<br />
captured and shared among trading parties and regulators during<br />
a product recall alerting and messaging process.<br />
The standard is part of <strong>GS1</strong>’s solution for product and consumer<br />
safety. It complements and extends the existing <strong>GS1</strong> Traceability<br />
Standard that provides companies with a well-defined traceability<br />
process to meet regulatory requirements, building upon existing<br />
<strong>GS1</strong> standards that are widely used in most supply chains<br />
around the world. It is incorporated into country-specific, <strong>GS1</strong>-<br />
standards based recall platforms, such as Rapid Recall<br />
Exchange in the U.S., Recallnet in Australia and the Product<br />
Recall programme in Canada.<br />
Mr John Keogh, Director, <strong>GS1</strong> Global Office, briefing the<br />
participants on Recall.<br />
In order to inform <strong>GS1</strong> <strong>Singapore</strong> Registered Users of <strong>GS1</strong><br />
roles in ensuring Product and Consumer Safety; and to<br />
share the major developments globally on counterfeiting and<br />
the solutions that <strong>GS1</strong> Member Organisations have in place<br />
today, a Briefing on Effective Product Recall was<br />
successfully organized on 10 May 2012. A good turnout of<br />
more than 150 participants comprising of retailers,<br />
manufacturers and suppliers, as well as government<br />
agencies, such as AVA and IDA attended the briefing.<br />
Speaker, Mr John Keogh from <strong>GS1</strong> Global Office Brussels<br />
shared with the participants the <strong>GS1</strong> Global Traceability<br />
Standards and how these standards enhance supply chain<br />
visibility and help organisations in many countries to be<br />
more efficient and cost effective. At the briefing, participants<br />
also learned of the practical need and benefits of an<br />
effective recall system.<br />
A workflow chart illustrating the Recall Notification Process<br />
Improving product and consumer safety in the global supply<br />
chain is becoming more critical. As global food trade increases,<br />
food safety is becoming a significant public health issue.<br />
According to a 2010 report from the United States Centre for<br />
Disease Control (USCDC ), there are 48 million cases of food<br />
borne illnesses each year in the US with 150,000 hospitalizations<br />
and 3,000 deaths.<br />
"Effective product recall is complex, multi-jurisdictional and<br />
typically involves multiple stakeholders in extended supply<br />
chains. Having a standardised process globally will enable us to<br />
run more timely and targeted recalls. Ultimately, consumer safety<br />
will benefit,” explained a spokesperson for Woolworths, an<br />
Australian retailer.<br />
At Procter & Gamble, Market Logistics Leader Daniel Triot<br />
agrees: “The <strong>GS1</strong> Product Recall Standard will enable<br />
manufacturers, retailers and suppliers to work more closely<br />
together. By leveraging a system of global supply chain<br />
standards that we all know and use today, product recall will<br />
become a function that is embedded into all our global supply<br />
chains. Critical mass adoption and interoperability of the<br />
notification tools will accelerate the implementation of the<br />
standard.”<br />
Close to three years of industry-driven work has led to a<br />
standard, which identifies the key principles of traceability and<br />
demonstrates how to apply them for effective product recall. An<br />
implementation guide accompanies the recall standard and is<br />
dedicated to multi-jurisdictional requirements as a product recall<br />
alert is issued and executed.<br />
<strong>GS1</strong> <strong>Singapore</strong> News - July 2012 <strong>GS1</strong> <strong>Singapore</strong> Limited, 2985 Jalan Bukit Merah <strong>Singapore</strong> 159457 page 5/10
Verifying a bar code symbol on a product submitted to <strong>GS1</strong> <strong>Singapore</strong>.<br />
Get your Barcode Verified<br />
Verification helps ensure that all symbols scan first time every time<br />
It is important to ensure that you are printing good bar codes<br />
on your product packaging or labels.<br />
Bar code is an example of Automatic Identification and Data<br />
Capture (AIDC) technology which permits organisations of<br />
any size to order, track, trace, deliver and pay for goods<br />
across the supply chain, anywhere in the world. It facilitates<br />
fast and accurate data capturing, thus driving the efficiency<br />
and effectiveness of business operations.<br />
A bar code that does not scan therefore brings more<br />
problems to trading partners and will result in time and<br />
money wasted.<br />
There are many reasons why a barcode fails - the most<br />
common being: insufficient height of barcode; insufficient<br />
Quiet Zone (the solid, light area to the left and right of the<br />
barcode); symbol too small; or poor quality printing.<br />
For a more accurate test result in terms of colour, contrast,<br />
location, etc, samples for verification should be submitted in their<br />
final retail packaging.<br />
A <strong>GS1</strong> <strong>Singapore</strong> Verification Report will then be issued indicating<br />
the results of verification testing, highlighting any inadequacies in<br />
the bar code and, if necessary, recommendations to rectify the<br />
problem. Registered users of <strong>GS1</strong> <strong>Singapore</strong> are entitled to five<br />
free verification reports per year. Members will be charged a fee<br />
of $30 + 7% GST for each report beyond the entitled quota.<br />
Companies that are not Registered Users of <strong>GS1</strong> <strong>Singapore</strong> will<br />
be charged a fee of $150 + 7% GST per verification report.<br />
For more information on the bar code verification service and to<br />
download the <strong>GS1</strong> <strong>Singapore</strong> Bar Code Verification Report<br />
application form, please visit www.gs1.org.sg or call Ms Joy Lee<br />
at 6826 3080.<br />
With the bar code verification service provided by <strong>GS1</strong><br />
<strong>Singapore</strong>, you can verify the bar code symbols printed on<br />
products and ensure that the bar code scans accurately.<br />
<strong>GS1</strong> <strong>Singapore</strong> News - July 2012 <strong>GS1</strong> <strong>Singapore</strong> Limited, 2985 Jalan Bukit Merah <strong>Singapore</strong> 159457 page 6/10
NFC Forum and <strong>GS1</strong> Team Up on Mobile Retail<br />
Organisations Will Collaborate to Share Standards and Build Awareness<br />
The NFC Forum, a non-profit industry association that<br />
advances the use of Near Field Communication (NFC)<br />
technology, and <strong>GS1</strong>, a not-for-profit organisation that<br />
develops global standards and solutions for supply chain<br />
efficiency and visibility, including the EPCglobal standards for<br />
RFID, announced that they have signed a Memorandum of<br />
Understanding (MOU) on 20 th June 2012 to explore<br />
synergies between NFC technology and the use of <strong>GS1</strong><br />
standards to better serve the developing needs of mobile<br />
commerce.<br />
"This opens up a realm of opportunities for mobile B2C<br />
applications based on NFC Technology and <strong>GS1</strong>’s unique product<br />
identification system,” said Miguel Angel Lopera, President, and<br />
CEO of <strong>GS1</strong>.<br />
He cited, “The collaboration between <strong>GS1</strong> and the NFC Forum will<br />
be critical to the interoperability of future services developed<br />
around these technologies, and is of vital importance to our<br />
members in their mobile retail developments.”<br />
The MOU is a reflection of the growth of mobile devices in<br />
retail. NFC is driving the proliferation of new B2C<br />
applications, such as NFC-enabled mobile payments,<br />
promotions, loyalty programs, and promotional tags that<br />
provide detailed product information. For the millions of<br />
global manufacturers and retailers that employ <strong>GS1</strong><br />
standards in their supply chains, these applications and<br />
devices provide opportunities to interact more directly and<br />
personally with consumers to share information and deliver<br />
greater value.<br />
Under the MOU, the NFC Forum and <strong>GS1</strong> will collaborate to:<br />
• analyze the various data formats currently supported by the<br />
two organizations and develop mutually-beneficial use cases<br />
based on related standards;<br />
• investigate the feasibility of mutually adopting common<br />
technical standards in areas such as RFID air interfaces and<br />
data communication protocols;<br />
• increase awareness of NFC and <strong>GS1</strong> within each of the<br />
respective organisations through information sharing, boot<br />
camps, white papers, case studies, webcasts, and other nontechnical<br />
activities;<br />
• develop commonly agreed-upon communication plans to<br />
inform the market about <strong>GS1</strong> and NFC standards; and<br />
• explore opportunities to combine use of Global Trade Item<br />
Numbers (GTINs) and Global Location Numbers (GLNs)<br />
together with NFC promotional functionalities.<br />
"NFC technology can provide a wealth of information to<br />
support the supply chain," said Koichi Tagawa, chairman of<br />
the NFC Forum. "Because <strong>GS1</strong> provides the most widely<br />
used supply chain standards system in the world, they will<br />
play a major role in advancing the global adoption and<br />
interoperability of NFC. We look forward to a long and fruitful<br />
partnership,.” Mr Tagawa added.<br />
<strong>GS1</strong> <strong>Singapore</strong> News - July 2012 <strong>GS1</strong> <strong>Singapore</strong> Limited, 2985 Jalan Bukit Merah <strong>Singapore</strong> 159457 page 7/10
CASE Launched Revamped CaseTrust Certificate with a <strong>GS1</strong><br />
Bar Code<br />
(Left- Red border) <strong>GS1</strong> <strong>Singapore</strong> barcode on the CaseTrust<br />
certificate provides authenticity from trusted source. (Right) Blown<br />
up of the Barcode with advisory messages<br />
Consumers can now shop with greater assurance by knowing<br />
whether retailers are genuinely accredited with CaseTrust, all<br />
thanks to a unique barcode feature provided by <strong>GS1</strong><br />
<strong>Singapore</strong>.<br />
<strong>GS1</strong> <strong>Singapore</strong> is pleased to work with the CASE to offer the<br />
iGepir ( Global Electronics Party Information Registry) phone<br />
application, which empowers consumers with the ability to<br />
authenticate CaseTrust Certificates using their smart phones<br />
(iPhones & Android-based smart phones), thus reinforcing<br />
consumers’ confidence in shopping at CaseTrust accredited<br />
shops.<br />
Before the measure was introduced, consumers had to visit<br />
the CaseTrust website to verify that the certificate on display<br />
was legitimate. The new feature is part of a push to promote<br />
consumer-friendly practices among retailers and firms.<br />
Award Presentation to CaseTrust Members<br />
The revamped CaseTrust certificates with a <strong>GS1</strong> barcode will be<br />
given to businesses that are accredited from September 20, 2011<br />
onwards.<br />
With the successful launch of the CaseTrust Certificates using<br />
<strong>GS1</strong> barcode identification number and iGepir, <strong>Singapore</strong><br />
Environment Council (SEC) and <strong>Singapore</strong> Business Advisors<br />
and Consultants Council (SBACC) have also registered with <strong>GS1</strong><br />
<strong>Singapore</strong>. Both organisations saw the benefits of using the same<br />
system for visual authentication of their certificates.<br />
In the pipeline, we are also working with SMa Institute of Higher<br />
Learning to implement the <strong>GS1</strong> Systems for the authentication of<br />
Diploma and Degree Certificate. SMa Centre of Corporate<br />
Learning is also looking at using the <strong>GS1</strong> system for their students<br />
training certificates.<br />
At the launch of the revamped CaseTrust Certificate, the then<br />
Vice-President, of CASE, Mr Lim Biow Chuan said the<br />
security feature will give businesses the confidence to join<br />
the scheme, knowing their certificate cannot be easily<br />
duplicated.<br />
With this phone application - downloadable from the iPhone<br />
App Store at US$0.99 - consumers can check a company’s<br />
accreditation status just by scanning the barcode on the<br />
certificate. With the enhanced feature of the certificate, it<br />
would dispel occurrence of merchants misrepresenting<br />
themselves as CaseTrust-accredited.<br />
Participants at the Launch of the CaseTrust Certificate<br />
<strong>GS1</strong> <strong>Singapore</strong> News - July 2012 <strong>GS1</strong> <strong>Singapore</strong> Limited, 2985 Jalan Bukit Merah <strong>Singapore</strong> 159457 page 8/10
FDA proposes Unique Device<br />
Identification (UDI) System for<br />
Medical Devices<br />
On 3 rd July 2012, in response to requirements in legislation<br />
that passed Congress with broad bipartisan support, the U.S.<br />
Food and Drug Administration proposed that most medical<br />
devices distributed in the United States carry a unique device<br />
identifier, or UDI.<br />
A UDI system has the potential to improve the quality of<br />
information in medical device adverse events reports, which<br />
will help the FDA identify product problems more quickly,<br />
better target recalls, and improve patient safety. The FDA<br />
has worked closely with industry, the clinical community and<br />
patient and consumer groups and conducted four pilot<br />
studies in the development of this proposed rule. The FDA is<br />
seeking comment on the proposal for 120 days.<br />
"The safety of medical devices is a top priority for the FDA,<br />
Congress, industry, and patients," said FDA Commissioner<br />
Margaret A. Hamburg, M.D. "The unique identification system<br />
will enhance the flow of information about medical devices,<br />
especially adverse events and, as a result, will advance our<br />
ability to improve patient safety."<br />
With certain exceptions, under the proposed rule, a UDI<br />
would include:<br />
<br />
<br />
a device identifier, which is a unique numeric or<br />
alphanumeric code specific to a device model; and<br />
a production identifier, which includes the current<br />
production information for a device.<br />
The FDA is proposing a risk-based, phased-in approach to<br />
implementation, focusing on the highest-risk medical devices<br />
first and exempting low-risk devices from some or all of the<br />
requirements. The FDA is proposing to exempt over-thecounter<br />
devices sold at retail; these devices generally have<br />
UPC codes in place.<br />
A UDI is a unique numeric or alphanumeric code that acts as<br />
a key to certain basic identifying information about a device,<br />
such as the name of the manufacturer and the type of device,<br />
and may represent certain other information about the<br />
device, such as its expiration date and batch or lot number.<br />
This information will be contained in a publicly available UDI<br />
database, and no identifying patient information will be stored<br />
in this device information center.<br />
The proposed rule reflects the considerable input the FDA<br />
received from the medical device industry, the clinical<br />
community, patients and consumers, and industry experts.<br />
To minimize industry costs and expedite implementation, the<br />
proposed rule builds upon current standards and systems<br />
already in use by some companies.<br />
Example of what a universal device identifier (UDI) would look<br />
like on a medical device label. The label contains information<br />
about the product name, its expiration date, reference and lot<br />
numbers, manufacturer information, bar code, details about the<br />
item, and an illustration of the item.<br />
A UDI system can provide multiple benefits, including:<br />
<br />
Allow more accurate reporting, reviewing and analyzing<br />
of adverse event reports so that problem devices can be<br />
identified and corrected more quickly.<br />
Reduce medical errors by enabling health care<br />
professionals and others to more rapidly and precisely<br />
identify a device and obtain important information<br />
concerning the characteristics of the device.<br />
<br />
Provide a consistent way to enter information about<br />
devices in electronic health records and clinical<br />
information systems.<br />
Provide a standardized identifier that will allow<br />
manufacturers, distributors and healthcare facilities to<br />
more effectively manage medical device recalls.<br />
<br />
Provide a foundation for a global, secure distribution<br />
chain, helping to address counterfeiting and diversion<br />
and prepare for medical emergencies.<br />
__________________________________________________<br />
The FDA, an agency within the U.S. Department of Health and<br />
Human Services, protects the public health by assuring the safety,<br />
effectiveness, and security of human and veterinary drugs,<br />
vaccines and other biological products for human use, and<br />
medical devices. The agency also is responsible for the safety<br />
and security of our nation’s food supply, cosmetics, dietary<br />
supplements, products that give off electronic radiation, and for<br />
regulating tobacco products.<br />
<strong>GS1</strong> <strong>Singapore</strong> News - July 2012 <strong>GS1</strong> <strong>Singapore</strong> Limited, 2985 Jalan Bukit Merah <strong>Singapore</strong> 159457 page 9/10
Upcoming Events<br />
Visit our website for more information on our events :<br />
www.gs1.org.sg<br />
Certificate in Cold Chain Management for Milk<br />
& Dairy Products & Chilled Pork<br />
11 – 14 September 2012, <strong>Singapore</strong><br />
<strong>GS1</strong> Barcode Training Workshop<br />
27 September 2012, <strong>Singapore</strong><br />
≈<br />
Certificate in Cold Chain Management for<br />
Vegetables<br />
9 – 12 October 2012, <strong>Singapore</strong><br />
Global <strong>GS1</strong> Healthcare Conference Autumn<br />
2012<br />
23 – 25 October 2012, Lisbon, Portugal<br />
12 th Hong Kong Supply Chain Management<br />
Excellence Summit 2012<br />
9 November 2012, Hong Kong<br />
<strong>GS1</strong> Barcode Training Workshop<br />
22 November 2012, <strong>Singapore</strong><br />
<strong>GS1</strong><br />
<strong>GS1</strong> SINGAPORE NEWS IS A PUBLICATION OF:<br />
<strong>GS1</strong> <strong>Singapore</strong> Limited<br />
2985, Jalan Bukit Merah<br />
<strong>Singapore</strong> 159457<br />
Tel: +65 68263 080<br />
Fax: +65 68263 070<br />
Email: sanc2@gs1.org.sg<br />
Website: www.gs1.org.sg<br />
<strong>GS1</strong> <strong>Singapore</strong> News - July 2012 <strong>GS1</strong> <strong>Singapore</strong> Limited, 2985 Jalan Bukit Merah <strong>Singapore</strong> 159457 page 10/10