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13TH ECR ASIA PACIFIC CONFERENCE ... - GS1 Singapore

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Workshop on <strong>GS1</strong> Barcode<br />

System<br />

Today, barcodes have been widely adopted by retailers and<br />

are responsible for capturing an estimated $4 billion of sale<br />

value annually at point-of-sale (POS) terminals across<br />

<strong>Singapore</strong>. Effective use of <strong>GS1</strong> barcode standard and<br />

<strong>GS1</strong> standards-based enabling technologies enhances<br />

supply chain management, increases operational efficiency<br />

and reduces human errors, leading to faster turnaround of<br />

goods, improvement of inventory record accuracy and<br />

higher profits.<br />

In order to inform new <strong>GS1</strong> <strong>Singapore</strong> Registered Users,<br />

new staff of existing <strong>Singapore</strong> Registered Users and those<br />

who want to improve their knowledge on barcode<br />

management and standards, <strong>GS1</strong> <strong>Singapore</strong> organized a<br />

Workshop on <strong>GS1</strong> Barcode System on 21 June 2012 to<br />

equip them with the necessary knowledge on the<br />

requirements for barcodes. This half-day workshop attracted<br />

more than 50 participants comprising of retailers,<br />

manufacturers, distributors and equipment suppliers. The<br />

session was conducted by Mr Nick Lee, Business Director<br />

of <strong>GS1</strong> <strong>Singapore</strong> and Ms Joy Lee, Senior Executive of <strong>GS1</strong><br />

<strong>Singapore</strong>.<br />

A wide range of consumer products and outer carton printed with<br />

<strong>GS1</strong> barcode symbols were on display in the workshop to show<br />

participants examples of good quality barcodes on products, the<br />

correct layout of the carton barcode as well as examples of poorly<br />

barcoded products, such as those using shrink-wrap labels with<br />

distorted barcodes that do not scan well.<br />

Participants were presented with details on the <strong>GS1</strong> Global<br />

Standards, <strong>GS1</strong> Identification Keys and Numbering System.<br />

The presentation also covered areas on allocation of the<br />

Global Trade Item Number (GTIN) and technical<br />

specifications for retail and non-retail packaging, such as<br />

colour, size and location. Both retailers and manufacturers<br />

gain benefits if all barcodes are printed with the correct<br />

specifications and can be scanned accurately at the first<br />

time.<br />

We explained the importance of using <strong>GS1</strong> registered<br />

barcodes as only <strong>GS1</strong> offers GEPIR (Global <strong>GS1</strong> Electronic<br />

Party Information Registry via internet at http://gepir.gs1.org<br />

or iGEPIR through Apple iPhone Apps Store) - a distributed<br />

database allowing for search and lookup of trading party<br />

information based on <strong>GS1</strong> barcodes to show who the<br />

registered user of the barcode number is. Being able to see<br />

who the barcode is registered under, and that is aligned to<br />

the overall product label information, gives assurance of the<br />

product quality and the integrity of the supplier.<br />

At the networking session, participants continued their<br />

dialogue with the <strong>GS1</strong> <strong>Singapore</strong> staff about more details on<br />

barcode production, especially in the Fast Moving<br />

Consumer Goods (FMCG) sector.<br />

Hands-on exercise for participants to work on.<br />

At the end of the workshop, participants have more<br />

understanding on what they need to know when implementing<br />

item numbering and barcodes onto their packaging and the<br />

important steps in ensuring only quality barcodes reach the<br />

market.<br />

In all, the workshop proved to be an informative session for all<br />

participants as reflected by the positive feedback received.<br />

Participants listen attentively to Mr Nick Lee’s presentation.<br />

<strong>GS1</strong> <strong>Singapore</strong> News - July 2012 <strong>GS1</strong> <strong>Singapore</strong> Limited, 2985 Jalan Bukit Merah <strong>Singapore</strong> 159457 page 4/10

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