13TH ECR ASIA PACIFIC CONFERENCE ... - GS1 Singapore
13TH ECR ASIA PACIFIC CONFERENCE ... - GS1 Singapore
13TH ECR ASIA PACIFIC CONFERENCE ... - GS1 Singapore
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Workshop on <strong>GS1</strong> Barcode<br />
System<br />
Today, barcodes have been widely adopted by retailers and<br />
are responsible for capturing an estimated $4 billion of sale<br />
value annually at point-of-sale (POS) terminals across<br />
<strong>Singapore</strong>. Effective use of <strong>GS1</strong> barcode standard and<br />
<strong>GS1</strong> standards-based enabling technologies enhances<br />
supply chain management, increases operational efficiency<br />
and reduces human errors, leading to faster turnaround of<br />
goods, improvement of inventory record accuracy and<br />
higher profits.<br />
In order to inform new <strong>GS1</strong> <strong>Singapore</strong> Registered Users,<br />
new staff of existing <strong>Singapore</strong> Registered Users and those<br />
who want to improve their knowledge on barcode<br />
management and standards, <strong>GS1</strong> <strong>Singapore</strong> organized a<br />
Workshop on <strong>GS1</strong> Barcode System on 21 June 2012 to<br />
equip them with the necessary knowledge on the<br />
requirements for barcodes. This half-day workshop attracted<br />
more than 50 participants comprising of retailers,<br />
manufacturers, distributors and equipment suppliers. The<br />
session was conducted by Mr Nick Lee, Business Director<br />
of <strong>GS1</strong> <strong>Singapore</strong> and Ms Joy Lee, Senior Executive of <strong>GS1</strong><br />
<strong>Singapore</strong>.<br />
A wide range of consumer products and outer carton printed with<br />
<strong>GS1</strong> barcode symbols were on display in the workshop to show<br />
participants examples of good quality barcodes on products, the<br />
correct layout of the carton barcode as well as examples of poorly<br />
barcoded products, such as those using shrink-wrap labels with<br />
distorted barcodes that do not scan well.<br />
Participants were presented with details on the <strong>GS1</strong> Global<br />
Standards, <strong>GS1</strong> Identification Keys and Numbering System.<br />
The presentation also covered areas on allocation of the<br />
Global Trade Item Number (GTIN) and technical<br />
specifications for retail and non-retail packaging, such as<br />
colour, size and location. Both retailers and manufacturers<br />
gain benefits if all barcodes are printed with the correct<br />
specifications and can be scanned accurately at the first<br />
time.<br />
We explained the importance of using <strong>GS1</strong> registered<br />
barcodes as only <strong>GS1</strong> offers GEPIR (Global <strong>GS1</strong> Electronic<br />
Party Information Registry via internet at http://gepir.gs1.org<br />
or iGEPIR through Apple iPhone Apps Store) - a distributed<br />
database allowing for search and lookup of trading party<br />
information based on <strong>GS1</strong> barcodes to show who the<br />
registered user of the barcode number is. Being able to see<br />
who the barcode is registered under, and that is aligned to<br />
the overall product label information, gives assurance of the<br />
product quality and the integrity of the supplier.<br />
At the networking session, participants continued their<br />
dialogue with the <strong>GS1</strong> <strong>Singapore</strong> staff about more details on<br />
barcode production, especially in the Fast Moving<br />
Consumer Goods (FMCG) sector.<br />
Hands-on exercise for participants to work on.<br />
At the end of the workshop, participants have more<br />
understanding on what they need to know when implementing<br />
item numbering and barcodes onto their packaging and the<br />
important steps in ensuring only quality barcodes reach the<br />
market.<br />
In all, the workshop proved to be an informative session for all<br />
participants as reflected by the positive feedback received.<br />
Participants listen attentively to Mr Nick Lee’s presentation.<br />
<strong>GS1</strong> <strong>Singapore</strong> News - July 2012 <strong>GS1</strong> <strong>Singapore</strong> Limited, 2985 Jalan Bukit Merah <strong>Singapore</strong> 159457 page 4/10