Igniting Innovation
Igniting Innovation
Igniting Innovation
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Creative CEO’s score higher on innovation capabilities<br />
• IBM found creative leaders to be much more prepared to<br />
innovate<br />
• Creative CEO’s were between 10-20% more likely to pursue<br />
innovation through business model change – not incremental<br />
improvements.<br />
+17%<br />
Source: IBM Global Chief Executive Officer Study, 2010<br />
10