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Igniting Innovation

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Creative CEO’s score higher on innovation capabilities<br />

• IBM found creative leaders to be much more prepared to<br />

innovate<br />

• Creative CEO’s were between 10-20% more likely to pursue<br />

innovation through business model change – not incremental<br />

improvements.<br />

+17%<br />

Source: IBM Global Chief Executive Officer Study, 2010<br />

10

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