winner of the german golden steering wheel award in 2007 - Peugeot

Your personal bodyguard. People come first with us. That’s why
we’ve taken all the features you can’t see on the Peugeot 308 as seriously as those
you can. Beneath its elegant, dynamic lines lies a passenger safety cell that’s been
designed with three impact absorption structures to take as much of the crash
energy as possible if you’re involved in an accident.
In the event of a head-on collision, you’re protected by the main impact structure, as well as a new lower structure fitted
onto the front sub-frame, and extra reinforcements above the front wheel arches. So you and your passengers are effectively
cocooned in a protective cell. A further safeguard is provided by the Peugeot 308’s collapsible steering column and collapsible
mountings, which retract to prevent the engine and gearbox being pushed back into the cabin. We’ve also designed an active
footrest*, which helps to prevent ankle injuries by absorbing as much of the shock as possible. The all-round protection
continues with reinforced side panels to take the brunt of the force if you’re hit from that angle, plus an aluminium alloy impact
bar at the back to safeguard the cabin and petrol tank. If you do find yourself in a dangerous situation, it’s reassuring to know
that the Peugeot 308 is fully equipped with 3-point seat belts with force limiters, which complement the restraining effect
provided by the pretensioner in the driver’s and front passenger’s seat belt.
Naturally, it feels good to run your life efficiently: to not waste time, money or resources and still achieve your desired
outcomes. So it makes sense to drive a car that works efficiently too. And, as you can see, we haven’t cut any corners in
achieving that vision. The Peugeot 308 is a pure reflection of the stylish, dynamic, reliable and innovative qualities we not only
aspire to, but insist on, to create natural efficiency. You’ll see it in the aerodynamic flowing form, the well-appointed interior
and panoramic windows. You’ll feel it in the secure relationship with the road, the responsive engine and the thoughtful
ergonomics. You’ll appreciate it in the little extras that make life a breeze, storage a pleasure and your passengers thankful.
And you’ll value it, knowing you’re doing more for the environment. But ultimately, you’ll know it when you drive it.
*Depending on the model
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