Culture Segments - Creative New Zealand
Culture Segments - Creative New Zealand
Culture Segments - Creative New Zealand
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The market<br />
95%<br />
of <strong>New</strong> <strong>Zealand</strong>’s (15+) population are in the market for<br />
arts, culture and heritage (3,347,000 individuals)<br />
Tickets<br />
Food & drink<br />
Souvenirs<br />
Between them they spent a total of<br />
$2.31 billion<br />
on arts/culture/heritage in the last 12 months<br />
55%<br />
state their spending on arts/culture/heritage will stay<br />
the same or increase in the next 12 months<br />
4
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