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AFN vol 44 No 4 Oct-Dec04 - Australian Fabian Society

AFN vol 44 No 4 Oct-Dec04 - Australian Fabian Society

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PAGE 4<br />

Continued from page 1<br />

Tanner rightly believes communications<br />

ministers should not<br />

direct an independent ABC in its<br />

programming, but the policy strongly<br />

suggests the properly funded digital<br />

channel be “dedicated to children and<br />

youth programming and suggests preschool<br />

programming in the morning,<br />

educational programming during the<br />

day, tweenies programming in the<br />

afternoon and youth programming<br />

at night”. Labor wants the ABC to use<br />

the additional funding to produce more<br />

<strong>Australian</strong> content in preference to the<br />

over-reliance on British imports. After<br />

the main ABC-TV network goes digital,<br />

Labor envisages it specialising in adult<br />

programming alongside the youth/<br />

children channel. Having a youth<br />

network enables the ABC to appeal to<br />

this demographic without necessarily<br />

alienating older viewers who have<br />

different tastes. Many <strong>Australian</strong>s –<br />

especially those with kids or the young<br />

at heart – will enjoy having the choice of<br />

flicking between the two ABC channels.<br />

Should Labor be elected, the funding<br />

boost might also be used to explore new<br />

ways of in<strong>vol</strong>ving audiences in<br />

programming attuned to the interactive<br />

qualities of digital technology. ALP Arts<br />

spokeswoman Kate Lundy has<br />

announced a $10 million grant to the<br />

<strong>Australian</strong> Film Commission for an<br />

“interactive digital content strategy”.<br />

Surely ABC New Media would be well<br />

placed to participate in this strategy<br />

with its new channel? Rather than the<br />

old ‘industrial silo’ mentality of<br />

<strong>Australian</strong> TV, the new digital channel<br />

FREE THINKERS<br />

could be the medium by which the<br />

diverse creative energy in the<br />

community, from suburban garages to<br />

inner city garrets, can be siphoned into<br />

the mainstream public conversation. I<br />

don’t mean a Wayne’s World of<br />

amateurism, but genuine democratic<br />

talent-scouting, a 21st century version<br />

of the approach of F.J. Archibald’s<br />

Bulletin of the 1890s, that scoured the<br />

bush and the back lanes looking for<br />

poets and artists and discovered the<br />

likes of Henry Lawson, Banjo Patterson<br />

and <strong>No</strong>rman Lindsay. The best<br />

<strong>Australian</strong> culture erupts when media<br />

enfranchise a passionate community<br />

and become clearing houses for new<br />

ideas and styles, as happened with the<br />

early Bulletin, ’70s new wave theatre<br />

and cinema, Nation Review, Double J<br />

and even Countdown.<br />

The signs for audience participation in<br />

the new digital channel are hopeful given<br />

that it will be run by New Media & Digital<br />

Services, the experimental mob who<br />

pioneered ABC Online, one of the nation’s<br />

best web sites in the second half of the<br />

‘90s. Exploiting interactivity may liberate<br />

the new channel from the tyranny of<br />

commercial ratings, providing a new way<br />

of measuring audience appreciation<br />

sensitive to deep niches rather than lowest<br />

common denominator massed ‘bums on<br />

seats’ of 20th century broadcasting. On<br />

this type of scale, a cult show like Double<br />

the Fist, that scores a huge number of site<br />

hits from fans offering program ideas, is<br />

a winner. The new channel could start<br />

its audience participation project with<br />

a serious drive in schools, to consult<br />

children about what they would like to<br />

see, and invite classes to use the new<br />

Humanist <strong>Society</strong><br />

The Humanist <strong>Society</strong> of Victoria is actively concerned with contemporary<br />

questions of ethics and values of modern society. We organise public<br />

lectures and social activities, prepare submissions, and offer counselling<br />

and support to our members. We publish a monthly newsletter<br />

and a quarterly national magazine.<br />

Enquiries welcome.<br />

Tel 03 9857 9717<br />

<br />

HSV GPO Box 1555, Melbourne VIC 3001<br />

<strong>Australian</strong> <strong>Fabian</strong> News<br />

<strong>Oct</strong>ober–December 2004<br />

channel as a teaching aid – just as they<br />

did with Behind the News and the old<br />

school radio beloved by older<br />

generations. The Argonaughts could sail<br />

again, only this time by fibre optics and<br />

a set-top box.<br />

The ABC’s failed budget bid to the<br />

Howard Government estimated it<br />

would take $35 million to run two<br />

quality digital channels. A Latham<br />

Government funding boost will enable<br />

robust production of <strong>Australian</strong> content<br />

for the new channel. Let’s hope the<br />

online team break rules and take<br />

creative risks, as happened with The<br />

Jays in radio back in the ‘70s. But<br />

iconoclasm should be tempered by<br />

genuine consultation and cooperation<br />

with TV program makers both within<br />

and outside the ABC (including the Fly<br />

pioneers), and with storytellers from<br />

beyond the industry working in<br />

cinema, theatre, fine art, literature,<br />

music and even computer games. In<br />

time, I see the ABC’s new digital<br />

stations as hubs through which a<br />

diversity of creative communities<br />

impact on Australia’s mainstream<br />

culture.<br />

The digital station also enables the<br />

ABC to reinvigorate valuable traditions<br />

beloved by older <strong>Australian</strong>s that<br />

deserve new audiences. Rather than just<br />

repeating recent popular shows from<br />

free-to-air, the ABC should think of the<br />

opportunities for encore screenings of<br />

its <strong>Australian</strong> classics like vintage<br />

programs that young people would<br />

enjoy, for example, comedies such as<br />

The D Generation, <strong>No</strong>rman Gunston and<br />

Das Kapital and classic but rarely seen<br />

<strong>Australian</strong> films from the ‘70s, ‘80s and<br />

‘90s like The Man from Hong Kong, The<br />

Last Wave, Summer City or Goin’ Down.<br />

Packaged and presented with the<br />

panache of ABC Kids and Fly, the new<br />

channel could give the tired American<br />

repeats of Foxtel real competition from<br />

some <strong>Australian</strong> retro.<br />

That’s the way for ABC management<br />

to move forward into the digital<br />

possibilities being offered by Labor – as<br />

a hothouse and clearinghouse for new<br />

<strong>Australian</strong> talent, while keeping alive<br />

our finest traditions.<br />

Tony Moore is commissioning editor of<br />

Pluto Press. He was a program maker at<br />

ABC-TV from 1988 to 1997 and a<br />

member of the ABC National Advisory<br />

Council in the mid 1980s.<br />

www.fabian.org.au

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