AFN vol 44 No 4 Oct-Dec04 - Australian Fabian Society
AFN vol 44 No 4 Oct-Dec04 - Australian Fabian Society
AFN vol 44 No 4 Oct-Dec04 - Australian Fabian Society
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PAGE 4<br />
Continued from page 1<br />
Tanner rightly believes communications<br />
ministers should not<br />
direct an independent ABC in its<br />
programming, but the policy strongly<br />
suggests the properly funded digital<br />
channel be “dedicated to children and<br />
youth programming and suggests preschool<br />
programming in the morning,<br />
educational programming during the<br />
day, tweenies programming in the<br />
afternoon and youth programming<br />
at night”. Labor wants the ABC to use<br />
the additional funding to produce more<br />
<strong>Australian</strong> content in preference to the<br />
over-reliance on British imports. After<br />
the main ABC-TV network goes digital,<br />
Labor envisages it specialising in adult<br />
programming alongside the youth/<br />
children channel. Having a youth<br />
network enables the ABC to appeal to<br />
this demographic without necessarily<br />
alienating older viewers who have<br />
different tastes. Many <strong>Australian</strong>s –<br />
especially those with kids or the young<br />
at heart – will enjoy having the choice of<br />
flicking between the two ABC channels.<br />
Should Labor be elected, the funding<br />
boost might also be used to explore new<br />
ways of in<strong>vol</strong>ving audiences in<br />
programming attuned to the interactive<br />
qualities of digital technology. ALP Arts<br />
spokeswoman Kate Lundy has<br />
announced a $10 million grant to the<br />
<strong>Australian</strong> Film Commission for an<br />
“interactive digital content strategy”.<br />
Surely ABC New Media would be well<br />
placed to participate in this strategy<br />
with its new channel? Rather than the<br />
old ‘industrial silo’ mentality of<br />
<strong>Australian</strong> TV, the new digital channel<br />
FREE THINKERS<br />
could be the medium by which the<br />
diverse creative energy in the<br />
community, from suburban garages to<br />
inner city garrets, can be siphoned into<br />
the mainstream public conversation. I<br />
don’t mean a Wayne’s World of<br />
amateurism, but genuine democratic<br />
talent-scouting, a 21st century version<br />
of the approach of F.J. Archibald’s<br />
Bulletin of the 1890s, that scoured the<br />
bush and the back lanes looking for<br />
poets and artists and discovered the<br />
likes of Henry Lawson, Banjo Patterson<br />
and <strong>No</strong>rman Lindsay. The best<br />
<strong>Australian</strong> culture erupts when media<br />
enfranchise a passionate community<br />
and become clearing houses for new<br />
ideas and styles, as happened with the<br />
early Bulletin, ’70s new wave theatre<br />
and cinema, Nation Review, Double J<br />
and even Countdown.<br />
The signs for audience participation in<br />
the new digital channel are hopeful given<br />
that it will be run by New Media & Digital<br />
Services, the experimental mob who<br />
pioneered ABC Online, one of the nation’s<br />
best web sites in the second half of the<br />
‘90s. Exploiting interactivity may liberate<br />
the new channel from the tyranny of<br />
commercial ratings, providing a new way<br />
of measuring audience appreciation<br />
sensitive to deep niches rather than lowest<br />
common denominator massed ‘bums on<br />
seats’ of 20th century broadcasting. On<br />
this type of scale, a cult show like Double<br />
the Fist, that scores a huge number of site<br />
hits from fans offering program ideas, is<br />
a winner. The new channel could start<br />
its audience participation project with<br />
a serious drive in schools, to consult<br />
children about what they would like to<br />
see, and invite classes to use the new<br />
Humanist <strong>Society</strong><br />
The Humanist <strong>Society</strong> of Victoria is actively concerned with contemporary<br />
questions of ethics and values of modern society. We organise public<br />
lectures and social activities, prepare submissions, and offer counselling<br />
and support to our members. We publish a monthly newsletter<br />
and a quarterly national magazine.<br />
Enquiries welcome.<br />
Tel 03 9857 9717<br />
<br />
HSV GPO Box 1555, Melbourne VIC 3001<br />
<strong>Australian</strong> <strong>Fabian</strong> News<br />
<strong>Oct</strong>ober–December 2004<br />
channel as a teaching aid – just as they<br />
did with Behind the News and the old<br />
school radio beloved by older<br />
generations. The Argonaughts could sail<br />
again, only this time by fibre optics and<br />
a set-top box.<br />
The ABC’s failed budget bid to the<br />
Howard Government estimated it<br />
would take $35 million to run two<br />
quality digital channels. A Latham<br />
Government funding boost will enable<br />
robust production of <strong>Australian</strong> content<br />
for the new channel. Let’s hope the<br />
online team break rules and take<br />
creative risks, as happened with The<br />
Jays in radio back in the ‘70s. But<br />
iconoclasm should be tempered by<br />
genuine consultation and cooperation<br />
with TV program makers both within<br />
and outside the ABC (including the Fly<br />
pioneers), and with storytellers from<br />
beyond the industry working in<br />
cinema, theatre, fine art, literature,<br />
music and even computer games. In<br />
time, I see the ABC’s new digital<br />
stations as hubs through which a<br />
diversity of creative communities<br />
impact on Australia’s mainstream<br />
culture.<br />
The digital station also enables the<br />
ABC to reinvigorate valuable traditions<br />
beloved by older <strong>Australian</strong>s that<br />
deserve new audiences. Rather than just<br />
repeating recent popular shows from<br />
free-to-air, the ABC should think of the<br />
opportunities for encore screenings of<br />
its <strong>Australian</strong> classics like vintage<br />
programs that young people would<br />
enjoy, for example, comedies such as<br />
The D Generation, <strong>No</strong>rman Gunston and<br />
Das Kapital and classic but rarely seen<br />
<strong>Australian</strong> films from the ‘70s, ‘80s and<br />
‘90s like The Man from Hong Kong, The<br />
Last Wave, Summer City or Goin’ Down.<br />
Packaged and presented with the<br />
panache of ABC Kids and Fly, the new<br />
channel could give the tired American<br />
repeats of Foxtel real competition from<br />
some <strong>Australian</strong> retro.<br />
That’s the way for ABC management<br />
to move forward into the digital<br />
possibilities being offered by Labor – as<br />
a hothouse and clearinghouse for new<br />
<strong>Australian</strong> talent, while keeping alive<br />
our finest traditions.<br />
Tony Moore is commissioning editor of<br />
Pluto Press. He was a program maker at<br />
ABC-TV from 1988 to 1997 and a<br />
member of the ABC National Advisory<br />
Council in the mid 1980s.<br />
www.fabian.org.au