Media Kit 07/08 - Skipressworld
Media Kit 07/08 - Skipressworld
Media Kit 07/08 - Skipressworld
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SkipreSSworld.com<br />
content.<br />
community.<br />
interaction.<br />
Overview<br />
• The largest online snowsports community<br />
• A reservoir of information for the active skier including daily fresh content, global<br />
snowsports news, snow reports, equipment, accessories and apparel reviews, product<br />
finders and travel features.<br />
• SkipressTV- a Streaming TV site with the largest digital library of ski video content.<br />
• 37,300 weekly e-newsletter members:<br />
* 8,800 Canadian subscribers<br />
* 6,500 Quebec subscribers<br />
* 22,000 US subscribers<br />
• Digital magazines with interactive flash technology<br />
• Four separate sites: English Canada, French Canada, US and Germany<br />
• Technology tool sold separately: The Snobar (The only widget for the ski industry)<br />
Audience<br />
Demographics:<br />
• 97% skiers/snowboarders<br />
• Average age: 45<br />
• Male: 79%<br />
• Avg. HHI: $104,657<br />
• HHI > $100,000: 39%<br />
• 48% 1 + children<br />
*20<strong>07</strong> Attlesey Consulting Reader Survey, R: 330<br />
TrAffic<br />
• Average monthly unique visitors: 280,700 • Average daily page views: 21,260<br />
• Average daily unique visitors: 9,358 • Average page views per visitor: 2.30<br />
• Average daily monthly page views: 638,000 • Average time spent per user: 8 minutes<br />
*Based on March 20<strong>07</strong> traffic<br />
*Geographic traffic numbers available upon request<br />
AdverTising<br />
skiing habits:<br />
• 59% ski 21 days+/season<br />
• 21% ski 11-20 days/season<br />
• 20% ski 1-10 days/season<br />
• AVG ski days/season: 29<br />
• 54% season pass holders<br />
• 88% + 2 days Overnight ski trip<br />
(05-06 season)<br />
• Banners and section sponsorships in all site zones: News and Features, Magazine,<br />
Events, SPTV, Ski Areas and Snow conditions, Gear and Lifestyle, Industry, Athletes<br />
and Competition.<br />
• Geo-positioning by country, state/province, city, postal code.<br />
• Paid for press releases — posting as soon as 12 hours from when we receive materials.<br />
• Newsletter sponsorships by week<br />
• Contests<br />
• Video commercials on SPTV<br />
For rates and more information, please contact:<br />
Jean-marc blais: jmblais@skipressmag.com phone (450) 653-1033 ext. 206<br />
harry Dehaas: harry@skipressmag.com phone (905) 471-9276<br />
Daniel bouDreau: dboudreau@skipressmag.com phone (514) 886-6006<br />
etienne bonneau-marcil: etienne@skipressmag.com phone (450) 653-1033 ext. 202<br />
<strong>Media</strong> kit web <strong>07</strong>/<strong>08</strong>
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