Media Kit 07/08 - Skipressworld

Media Kit 07/08

Welcome
Welcome to Ski Press World — the leading source of news and
inspiration for active skiers and snowboarders.
More than any other snowsports media, Ski Press covers the world.
We should — Ski Press publishes magazines in Canada and in
Québec, in the US and in Germany; runs websites in three
languages; produces Ski Press TV.com and the Ski Press Snobar,
and puts out Trade magazines at the SIA Las Vegas trade show
and at Munich’s ISPO trade show.
Our magazines have long served as the trusted guide for active
and affluent skiers. Now, they include snowboard, too. With four
regular issues from October to February and one special issue for
the World Ski & Snowboard Festival in April, Ski Press Canada
reaches snow-sliders when and where they are most active.
Ski Press is Canada’s only national ski magazine. The Canadian
and Quebec editions of Ski Press are tailored to their market with
distinct editorial features that keep skiers and snowboarders
excited about there local ski life, in English or in French. Each
issue gives readers the latest information on gear, events, athletes,
fashion, mountains and ski destinations. Online digital magazines
provide a great source for research and are available free 24/7,
year round, and skipressworld.com is THE online source of
information and entertainment for passionate riders.
Ski Press is committed to supporting local retailers and ski areas.
We give readers the information and inspiration they need to ski
more and buy smarter. Our targeted grassroots distribution places
the magazine where active snow enthusiasts are riding or shopping
— in more than 700 sporting goods and specialty stores and 180
resorts nationwide. Retail partners use the magazine as a tool to
educate their customers on what’s new and what’s worth buying.
With our consumer and trade magazines, websites, toolbar and
TV, we can customize a program across one or all of our media
that will enable you to drive sales and get closer to your
customers.
We look forward to working with you and to designing a custom
proposal to help you achieve your goals.
The Ski Press Team
Media kit 07/08

Who We are
we are paSSionate.
we are creative.
we are authentic.
and we believe
in the GroWth of the sport.
Ski PreSS World:
What We offer
• is international in scope and resources
• has highly targeted delivery that reaches committed active skiers and snowboarders
• is the resource guide for passionate skiers and snowboarders
• stands committed to supporting retailers and ski areas
• is actively involved at the grassroots level in every major ski market
• has become the source of multiple marketing tools for advertisers
To helP groW The SPorT and your buSineSS,
We offer ThiS inTernaTional mulTimedia PorTfolio:
canada
Print: Ski Press magazine
internet: skipressworld.com/ca, skipresstv.com, the Snobar
Custom services in print and online
canada/Quebec
uSa
Print: Ski Presse
internet: skipresse.com, skipresstv.com, the Snobar
Custom services in print and online
Print: Ski Press USA magazine, SnowPress Show Daily
internet: skipressworld.com/usa, skipresstv.com, the Snobar,
Ski Press Daily news, Ski Press Weekly News
Germany
Print: Ski Press Germany magazine, Show Press Daily – ISPO
internet: skipressworld.com/de, skipresstv.com
We offer customized marketing solution using one or all of these powerful media tools.
Media kit 07/08

Photos: Christian Tremblay
demoGraphicS
ca Qc
Male/ Female 75%/25% 70%/30%
Average Age 39 39
Average HHI $87,050 $76,650
Ski activity per SeaSon: 100% SkierS
ca Qc
Frequent Core (21+ ski days) 60% 60%
Active Enthusiasts (11-20 ski days) 20% 25%
Infrequent Recreational (1-10 ski days) 20% 15%
46% Season Pass Holders
Ski preSS readerS deScribe themSelveS aS:
ca Qc
Day skier 25% 57%
Destination skier 16% 9%
Overnight weekend skier 21% 19%
Ski bum 12% 10%
Working skier 28% 9%
Responsive: 2,762 readers completed the reader survey. *2005 reader survey results (complete survey results available upon request)
audience profile
Ski PreSS igniTeS The PaSSion in The broadeST audience of SkierS and boarderS.
more Than any oTher Ski PublicaTion, our reader Profile moST cloSely maTcheS The average canadian Skier Profile.
Media kit 07/08
the broad reach of Ski preSS
POWDER
FREESkIER
SkIER
SkIING
SkI
SkI CANADA
Ski PreSS
2 million SkierS in canada
6 million SkierS in uSa
100 dayS of Skiing Per year
core
acTive
recreaTional
0 dayS of Skiing Per year
reader relationShip
Average time spent with magazine: 45 minutes
55% read every issue of Ski Press
< 5% crossover readership with other US ski publications

the numberS
distribution
Ski PreSS haS The largeST SnoWSPorT-SPecific circulaTion in The markeT. iT iS available — WiThouT charge —
in more Ski areaS, Ski ToWnS and Ski ShoPS than all other publications put together.
160,000 copieS per iSSue (ccab audited)
67,000 copieS in Quebec
93,000 copieS in enGliSh canada
480,000 readerS per print iSSue *
425,000 viSitS and doWnloadS
per iSSue (Web trendS)
905,000 total per iSSue print and online
maGazine audience
* 2005 Reader Survey results: 3 readers per copy
the reGional reach
canada
(english)
93,000
reGional editionS enable
tarGeted penetration
in canada, in french and enGliSh
Quebec
(french)
67,000
the circulation
ON-MOUNTAIN PROMOTIONS AND CUSTOM DISPLAy RACkS IN HIGH-TRAFFIC
LOCATIONS bUILD AWARENESS OF THE MAGAzINE AND ENAbLE SkI PRESS TO
REACH SkIERS AT THE POINT OF PURCHASE, AT PRECISELy THE MOMENT THEy
ARE ACTIVELy ENGAGED WITH THE SPORT.
Media kit 07/08
• 10 distributors place the magazine in more than 1,200 Canadian locations including
ski shops, mountain resorts and ski town centers**
• Online magazine editions enable people to stay connected from their home and work,
and to access every issue at their leisure.
• With its two separate Canadian editions — one in English, one in French — Ski Press
is the only national ski magazine that reaches all Canadian skiers, from coast to coast.
** A complete list of distribution locations is available by request.
online circulation
online maGazine
editionS enable riderS
to Stay connected
from their home and
Work, and to acceSS
every iSSue at
their leiSure.
Media kit 07/08

editorial
The Ski PreSS ediTorial miSSion iS To educaTe, enTerTain and inSPire SkierS and SnoWboarderS, So They Will ride more and buy SmarTer.
sKi press is informative, innovative and entertaininG.
sKi press Keeps active SnoW-riderS in touch
with neWS, Gear, faShion and mountainS.
sKi press is about the SnoW lifeStyle.
vol.22 no.1 SPace: auguST 13
fall 2007 maTerial: auguST 20
online: SePTember 10
in diSPlay: ocTober 1
iSki
INTELLIGENCE FOR THE SkIER. WHAT yOU
NEED TO kNOW, OWN, SEE & SkI IN 2008
features: Ski Press Ski Test ’08 — the
largest ski test in the world, The boot Review
’08 and more pages of hot gear reviews.
Travel: Ski Inn/Ski Out — The Sunshine Inn
deep: Is Alpine Canada ready for 2010? Is
the Podium 2010 strategy working and will
it all end after 2010?
vol.22 no.2 SPace: ocTober 1
early SeaSon maTerial: ocTober 8
2007 online: november 5
editorial calendar
in diSPlay: november 26
travel — ultimate tripS
WHERE HE SHOULD GO, SHE SHOULD GO &
THEy SHOULD GO THIS WINTER
features: ’08’s Ultimate Trips… For Him:
Mica Heliskiing, For Her: Girl Cat Pow(d)er
at Island Lake, For Them: Telluride — Tough
& Tantalizing, For Family: Castle Mountain,
Ab. Plus, The Fashion File
Travel: Ski Inn/Ski Out — Club Meds
deep: The 2010 Olympic Venues: Where are
they, what are they & when can we see them?
Plus an interview with John Furlong, 2010
Olympic Committee President
vol.22 no.3 SPace: november 12
WinTer 2008 maTerial: november 19
online: december 17
in diSPlay: january 7
Media kit 07/08
puSh your limitS
HOW TO GROW AS A SkIER
features: Push your Limits Series: How
to… heli/cat-ski, ski glades, ski powder, ski
a mogul run, ride a halfpipe, ride a rail, ski
a gate, enter your first competition, improve
your family’s technique, get out of a rut,
and more!
Travel: Ski Inn/Ski Out — Park City
deep: The making of a ski resort in the 21st
century: The case of Revelstoke Resort.
How much it costs, what it takes & will this
be the last? Plus: Which resorts do base
areas best?
vol.22 no.4 SPace: december 17
SPring 2008 maTerial: december 28
online: january 28
in diSPlay: february 18
photoS’ 08
THE SEASON’S bEST PHOTOS
features: Photo Album ’08 — The season’s
best photos. Endless Winter: How to keep
winter going… with camps, glaciers, Oz,
Nz South America.
Travel: Ski Inn/Ski Out — Chile
deep: The summer ski camp: Should I send
my kid? How much does it cost and is it
worth it?

departmentS
neWS
Snolife: if it happens on snow or around it, we tell you all about it
Women
Snodiva: From the latest ladies camp to the hottest new spa,
Snodiva makes women skiers feel at home. It also includes Snodiva
Jetset, a fresh view on high-end skiing, and Mountain Girl, a
humorous column on being a single woman in the mountains.
freeSkiinG
Park hiTS: From the latest athlete signing to the best new trick in
the snowpark, Park Hits covers the underworld of jibbers and freeskiers.
SnoWboard
boardroom: boardroom brings the news
and the newest gear to one-plank lovers.
racinG
Team: The latest on World Cup athletes and events.
product revieWS
SnofaShion: It’s all over the latest mountain trends.
Snogear: The hottest products to buy now.
inStruction
alPine TiP: CSIA’s John Gillies coaches Ski Press readers.
leGendS
icon: Icon celebrates the legends of the sport we love.
... and a loT more!
contents
Media kit 07/08
featureS
in-depth fileS
deeP: From how to buy real estate
in snow country to how to survive a
family ski trip, deep reports on what
matters to snow-sliders.
travel
SnoW PlaceS: The best writers
take you to the best mountains, here
and abroad.
Ski teSt
Ski PreSS’ Ski TeST is the biggest of
the industry: 2 mountains, 2 time zones,
14 manufacturers, 322 skis, 3,848
evaluations, more than 150 winning skis.
It is the test skiers read before
they buy new skis.
boot revieW
booT camP: An in-depth review
of this year’s new boots, for men
and women.

a
For any technical questions, please contact:
ad specs
[ S U B M i T T e D S i Z e ]
aD SiZe SiZe NoN-BLeeD-aD BLeeD aD
SpreaD 18.5’’ W x 10.875’’ D Trim 18’’ W x 10.375’’ D 18.75’’ W x 11.125’’ D
a. FULL paGe 9.25’’ W x 10.875’’ D Trim 8.75’’ W x 10.375’’ D 9.5’’ W x 11.125’’ D
B. 1/2 paGe horiZ. 9,25’’ W x 5,4375’’ D 8.75’’ W x 5.125’’ D 9.5’’ W x 5.7’’ D
C. 1/2 paGe verTiCaL 4.625’’ W x 10.875’’ D 4.3’’ W x 10.375’’ D 4.875’’ W x 11.125’’ D
D. 1/4 paGe horiZ. 9.25’’ W x 2.72’’ D 8.75’’ W x 2.5’’ D 8.75’’ W x 2.5’’ D
e. 1/4 paGe SQUare 4.625’’ W x 5.4375’’ D 4.3’’ W x 5.125’’ D —
F. 1/4 paGe verTiCaL 2.3’’ W x 10.875’’ D 2’’ W x 10.375’’ D —
G. 1/8 paGe horiZ. 4.625’’ W x 2.72’’ D 4.3’’ W x 2.5’’ D —
h. 1/8 paGe verTiCaL 2.3’’ W x 5.4375’’ D 2’’ W x 5.125’’ D —
i. 1/3 paGe horiZ. 9.25’’ W x 3.625’’ D 8.75’’ W x 3.37’’ D 9.5’’ W x 3.875’’ D
J. 1/3 paGe verTiCaL 3.08’’ W x 10.875’’ D 2.8’’ W x 10.375’’ D 3.25’’ W x 11.125’’ D
*Safety clearance for live type must be 1/4 inch inside the trim size
B
D
For advertising inquieries:
Ski preSS WorLD, iNC.
JeaN-MarC BLaiS: jmblais@skipressmag.com phoNe (450) 653-1033 ext. 206
harry DehaaS: harry@skipressmag.com phoNe (905) 471-9276
DaNieL BoUDreaU: dboudreau@skipressmag.com phoNe (514) 886-6006
eTieNNe BoNNeaU-MarCiL: etienne@skipressmag.com phoNe (450) 653-1033 ext. 202
C
e
a) Supply final material on DVD or CD or by FTP transfer (details
below). Line screen is 150. Preferably send a high resolution PDF
respecting the ad size (See In Design’s pdf settings below). You
may also supply your document in Quark Xpress (Mac-based),
Illustrator, Photoshop or In Design. Please make sure all graphics
(photos, illustrations, logos) are in EPS or TIFF format (CMYK) and
all fonts included. The electronic file must be accompanied by a
proof made from file. Ski Press is not responsible for any material
NOT accompanied by a color proof.
B) You may transfer your material by FTP. To do so, please contact
Sophie Harvey at 1 888 854-3121 ext. 203 for FTP coordinates.
For any material supplied by FTP, a low-resolution PDF or JPEG
should be sent as a proof.
C) Total ink coverage for pictures should not exceed 300%. For
deeper black (rich black), use 100K, 60C, 40M, 40Y.
D) Additional charges will be invoiced if material is not in
accordance with spec requirements such as wrong format, lowresolution
images, RGB files, spot PMS color, missing files, missing
fonts etc. The hourly rate is $100.
Sophie harvey, Advertisers Service Manager eMaiL sophie@skipressmag.com phoNe 1 888 854-3121 ext. 203 or (450) 653-1033 ext. 203
MaiLiNG aDDreSS: Advertising Department, 1395 Marie-Victorin, Saint-Bruno (QC) Canada J3V 6B7
F
Media kit 07/08
G
h
i
J

need a spotlight?
We juST haPPen To have one. iT’S The Ski PreSS ProducT PrevieW, a neW adverTiSing SecTion ThaT Will Shine a lighT on you.
What’s the Ski Press Product Preview? It’s a new advertising section featuring equipment and
accessories in a product showcase. The rates are the best bargain you’ll find anywhere.
The four-color fixed format creates a snazzy shopping section in a great neighborhood for your
advertisement. Ski Press’ national circulation of 160,000 copies (67,000 French and 93,000
English) reaches more than 425,000 readers every issue.
raTeS
Single ShoWcaSe ad: 1/8th , price per issue (4 issues per year)
- English & French publications $1,833
- French publication (Quebec) $810
- English publication $1,215
bUy THREE AND GET THE FOURTH FOR FREE.
double ShoWcaSe ad: 1/4th , price per issue (4 issues per year)
- English & French publications $3,300
- French publication (Quebec) $1,560
- English publication $2,180
bUy THREE AND GET THE FOURTH FOR FREE.
SPecS
1/8: 4.375 W X 2.25 D
1/4: 4.375 W X 4.5 D
Supply us with copy, picture of product or logo, and we’ll take care of the rest!
*All ads are non-bleed.
deadline for firST iSSue
book your ad before June 1st and get a full 10% discount.
SPace: auguST 13, 2007
maTerial: auguST 20, 2007
To place your ad or for more information, contact your sales rep today!
eTienne bonneau-marcil: etienne@skipressmag.com Phone (450) 653-1033 ext. 202
Media kit 07/08
Ski PreSS MarketPlace
ConTACT inFo URL
ToLL FREE #
ADRESS
Giro manifest
Proud to be the title sponsor of the
World Ski and Snowboard Festival
since 1996, TELUS knows what it
takes to be iconic. Visit the TELUS
dome in Skier’s Plaza from April 13 -
22 for a glimpse into the future.
Download the latest tunes at listening
stations. Check your email at a bank.
ConTACT inFo URL
ToLL FREE #
ADRESS
sCarpa hurriCane
Proud to be the title sponsor of the
World Ski and Snowboard Festival
since 1996, TELUS knows what it
takes to be iconic. Visit the TELUS
dome in Skier’s Plaza from April 13 -
22 for a glimpse into the future.
Download the latest tunes at listening
stations. Check your email at a bank.
Vans Contra
Proud to be the title sponsor of the
World Ski and Snowboard Festival
since 1996, TELUS knows what it
takes to be iconic. Visit the TELUS
dome in Skier’s Plaza from April 13 -
22 for a glimpse into the future.
Download the latest tunes at listening
stations. Check your email at a bank.
ConTACT inFo URL
ToLL FREE #
ADRESS
optiC nerVe’s
photomatiC
Proud to be the title sponsor of the
World Ski and Snowboard Festival since
1996, TELUS knows what it takes to be
iconic. Visit the TELUS dome in Skier’s
Plaza from April 13 -22 for a glimpse
into the future. Download the latest
tunes at listening stations. Check your
email at a bank.
ConTACT inFo URL
ToLL FREE #
ADRESS
Advertising & Promotions
produCtpreView
roxy banGles
Proud to be the title sponsor of the
World Ski and Snowboard Festival
since 1996, TELUS knows what it
takes to be iconic. Visit the TELUS
dome in Skier’s Plaza from April 13 -
22 for a glimpse into the future.
Download the latest tunes at listening
stations. Check your email at a bank.
ConTACT inFo URL
ToLL FREE #
ADRESS
ConTACT inFo URL
ToLL FREE #
ADRESS
showCase your produCts: phone 1 888 854-3121 ext 202 email etienne@skipressmaG.Com
dakine outtabound
Proud to be the title sponsor of the
World Ski and Snowboard Festival since
1996, TELUS knows what it takes to be
iconic. Visit the TELUS dome in Skier’s
Plaza from April 13 -22 for a glimpse
into the future. Download the latest
tunes at listening stations. Check your
email at a bank.
QuiCksilVer JaCket
Proud to be the title sponsor of the
World Ski and Snowboard Festival since
1996, TELUS knows what it takes to be
iconic. Visit the TELUS dome in Skier’s
Plaza from April 13 -22 for a glimpse
into the future. Download the latest
tunes at listening stations. Check your
email at a bank.
Proud to be the title sponsor of the
World Ski and Snowboard Festival
since 1996, TELUS knows what it
takes to be iconic. Visit the TELUS
dome in Skier’s Plaza from April
13 -22 for a glimpse into the
future. Download the latest tunes
at listening stations. Check your
email at a bank.
ConTACT inFo URL
ToLL FREE #
ADRESS

SnowpreSS Show daily, Sia.08
The official publicaTion of The Sia SnowSporTS Trade Show by The publiSher of Ski preSS uSa
in conTinued parTnerShip wiTh SnowSporTS induSTrieS aMerica, Ski preSS world, inc.’S SnowpreSS Show daily preSenTS The annual TradeShow’S only official
newS, eVenT and Trend-SpoTTing Magazine. each four-color, gloSSy, oVerSized iSSue proVideS deTailed, in-depTh coVerage of eVeryThing under The roof aT The
Mandalay bay conVenTion cenTer.
froM The hoTTeST TrendS To The cooleST faShion, The SweeTeST gear To The biggeST eVenTS, The laTeST-breaking newS To inSider info (aS well aS The coMpleTe
Show and eVenTS Schedule), The Ski preSS STaff of award-winning ediTorS and SeaSoned reporTerS enSureS ToTal, TiMely coVerage, boTh in prinT and online.
TheSe coMpanieS MaxiMized Their iMpacT aT laST year’S Show
by adVerTiSing in The SnowpreSS Show daily…
Atomic Ski USA, Inc
Bollé
Chaos
Dalbello Sports LLC
Dale of Norway, Inc
Descente North America, Inc
Duofold
Dynastar Skis
Elan
Eider
EuroSocks North America
Giro Sport Design
Gordini USA, Inc
Head Wintersports
Holmenkol
Kjus USA
Kombi Ltd.
Nordica USA
Optic Nerve
PolarMAX
RECCO
Roces USA, Inc
Rossignol Ski Company, Inc.
RSN
Salomon
Scott USA
Screamer Hats
Sessions, Inc
Ski Solutions USA
Smith Optics
Spy Optic, Inc.
Stöckli Ski USA
Sunice
Turtle Fur Group
Under Armour Performance
Uvex Sports, Inc.
W.L. Gore & Associates, Inc
WALK-EZ International, Inc
White Sierra
Wigwam Mills, Inc
Winter Feels Good
Wintersteiger Inc.
... shouldn’t you?
“Snow Press Daily was instrumental in giving us the exposure we needed when we launched Walk-EZ
International at the 2006 SIA Show. You’ve got to be in this magazine if you want a presence at this show.”
— Brad Bunker, President, Walk-EZ International
Media kit 07/08
SpSd iS diSTribuTed aT The Sia Show daily by 6 aM To:
H all publication bins on the Mandalay bay tradeshow floor
H all exhibitor booths at the Show
H all Sia and nSSra members receive digital copies to enjoy online in
Vegas or in their home offices
H an additional 2,000 copies of all four issues are sent to retail shops
after the show
H all consumer and snowsport enthusiasts get public access to SpSd at
www.skipressworld.com in august as a gear-buyer’s preview.
H 7,000 copies, plus 40,000 online edition visits per issue
adVerTiSing raTeS (four-color, neT)
per day/1-3x all 4 dayS
full page $4,000 $8,500 total
half page $2,500 $6,000 total
¼ page $1,500 $3,600 Total
1/8 page $850 $1,920 Total
Spread $7,000 $13,600 total
back cover NA $12,000 total
Inserts and Belly band pricing available
Please note that all prices are in US funds.
ad space close for issues #1, 2, 3 and 4: december 22, 2007
advertising materials due: January 7, 2008
Make your coMpany STand ouT!
for more information and to reserve space, contact your sales rep today.
weST: BEN WARNER (949) 873-5841
eaST: CONRAD KLEFOS (802) 334-5562
weSTern canada: HARRy DEHAAS (905) 471-9276
eaSTern canada: DANIEL BOUDREAU (514) 886-6006

producTion chargeS
All ads that are not camera-ready and require production by
the publisher will be charged according to the following
schedule:
Design and composition times $110/hour ($55 minimum)
Handling and proofing $22
payment terms:
Payment is due in full within 30 days of the invoice date.
Monthly interest will be charged at 1.5 percent on the
unpaid balance after 30 days.
conditions:
1. Advertisements are accepted upon representation that
the advertiser and agency have the right to publish the
contents thereof.
2. In consideration of such publication, advertiser and
agency agree to indemnify and hold harmless the Publisher
against any expense or loss by reason of any claim arising
out of publication.
3. Publisher shall have the right to hold advertisers and/or
its advertising agency jointly and severely liable for such
monies as are due payable to publisher for advertising,
which the advertiser or its agency ordered and which
advertising was published.
4. Cost of formal collection proceedings and all court costs,
if necessary will be borne by the advertiser.
5. Conditions other than rates, are subject to change by
Publisher without notice.
adVerTiSinG ConTaCTS:
for more information and to reserve space, contact your sales rep today.
weST BEN WARNER (949) 873-5841
eaST CONRAD KLEFOS (802) 334-5562
weSTern canada HARRy DEHAAS (905) 471-9276
eaSTern canada DANIEL BOUDREAU (514) 886-6006
SnowpreSS Show daily, Sia.08
Mechanical reQuireMenTS
a) Supply final material on DVD or CD, 133 line screen if
on glossy, 120 line screen if on news. your document may
be supplied in Quark Xpress (Mac-based) or Freehand,
Illustrator or Photoshop. Please be sure all the trapping is
complete; all graphics (photos, illustrations, logos) are in
eps or tif format (CMyK); all fonts included; for Photoshop,
layers file must be included. The electronic file must be
accompanied by a proof (eg.: color rainbow, iris, laser) made
from file. Ski Press is not responsible for any material NOT
accompanied by a color proof.
b) you may transfer your material by FTP. For more
information, call 1-888-854-3121, ext. 203.
c) Maximum saturation per color C,M,y,K is 60%. For better
black masses, use 60C, 40M, 40y, 100K. Make sure all
images are converted from RGB to CMyK prior to placement
in the document. Use EPS or TIFF format for all Photoshop
files. Make sure Include Halftone Screen and Include
Transfer Function or NOT selected.
d) Any changes to film, disk, font or typeset will result in a
minimum charge of $50.
e) Additional charges will be invoiced if material is not in
accordance with electronic or emulsion requirements such
as missing fonts, etc. Advertisers assume responsibility for
proofing and accuracy of the information of pub-set ads. All
advertising copy is subject to the approval of the Publisher.
Design and production of the ad is available; costs will be
billed back to the client.
Media kit 07/08
ad SpecS
Size widTh depTh
Spread
Trim size 21 12
Type safety 20.5 11.5
Bleed 21.25 12.5
full page
Trim size 10.5 12
Type safety 10 11.5
Bleed 10.75 12.25
1/2 page (vertical) 5.25 12
1/2 page (horizontal) 10.5 6
1/4 page 5.25 6
1/4 page (horizontal) 10.5 3
1/8 page (vertical) 2.66 6
All fractions (except for 1/8 ads) will be bleed unless they
are framed or the client requests otherwise. For bleed ads,
add 0.125 inch extra.afety clearance for live type must
be 0.25 inch.
For ediTorial inQUirieS:
PETER KRAy, Editor phone 505-955-1524 eMail peter@skipressmag.com
all inSerTion orderS and ad MaTerial MUST Be SenT To:
SNOWPRESS SHOW DAILy C/O SKIPRESS WORLD, INC
CREATIVE DEPARTMENT, 1395 Marie-Victorin, Saint-Bruno, Canada, J3V 6B7
phone 1 888 854-3121 ext. 203 or (450) 653-1033 ext. 203

SkipreSSworld.com
content.
community.
interaction.
Overview
• The largest online snowsports community
• A reservoir of information for the active skier including daily fresh content, global
snowsports news, snow reports, equipment, accessories and apparel reviews, product
finders and travel features.
• SkipressTV- a Streaming TV site with the largest digital library of ski video content.
• 37,300 weekly e-newsletter members:
* 8,800 Canadian subscribers
* 6,500 Quebec subscribers
* 22,000 US subscribers
• Digital magazines with interactive flash technology
• Four separate sites: English Canada, French Canada, US and Germany
• Technology tool sold separately: The Snobar (The only widget for the ski industry)
Audience
Demographics:
• 97% skiers/snowboarders
• Average age: 45
• Male: 79%
• Avg. HHI: $104,657
• HHI > $100,000: 39%
• 48% 1 + children
*2007 Attlesey Consulting Reader Survey, R: 330
TrAffic
• Average monthly unique visitors: 280,700 • Average daily page views: 21,260
• Average daily unique visitors: 9,358 • Average page views per visitor: 2.30
• Average daily monthly page views: 638,000 • Average time spent per user: 8 minutes
*Based on March 2007 traffic
*Geographic traffic numbers available upon request
AdverTising
skiing habits:
• 59% ski 21 days+/season
• 21% ski 11-20 days/season
• 20% ski 1-10 days/season
• AVG ski days/season: 29
• 54% season pass holders
• 88% + 2 days Overnight ski trip
(05-06 season)
• Banners and section sponsorships in all site zones: News and Features, Magazine,
Events, SPTV, Ski Areas and Snow conditions, Gear and Lifestyle, Industry, Athletes
and Competition.
• Geo-positioning by country, state/province, city, postal code.
• Paid for press releases — posting as soon as 12 hours from when we receive materials.
• Newsletter sponsorships by week
• Contests
• Video commercials on SPTV
For rates and more information, please contact:
Jean-marc blais: jmblais@skipressmag.com phone (450) 653-1033 ext. 206
harry Dehaas: harry@skipressmag.com phone (905) 471-9276
Daniel bouDreau: dboudreau@skipressmag.com phone (514) 886-6006
etienne bonneau-marcil: etienne@skipressmag.com phone (450) 653-1033 ext. 202
Media kit web 07/08

a
b
c d
Web SpecS
e
Web banners
a. 728 x 90 (20k Gif, JPG, 40k Flash, animated Gif)
b. 120 x 60 (20k Gif, JPG, 40k Flash, animated Gif)
c. 250 x 250 (20k Gif, JPG, 40k Flash, animated Gif)
d. 120 x 600 (20k Gif, JPG, 40k Flash, animated Gif)
e. 120 x 90 (20k Gif, JPG, 40k Flash, animated Gif)
We support the folloWing media
Flash, HTML, JavaScript, Animated Gifs
external ad management
All banners must open a new window when clicked on and link to a fully functional URL.
animated gifs and static images
We accept all animated Gif creatives. We recommend 3 slides. We also accept static
images in Gif and JPG format.
expando ads
Please note that all Expando animations must be automatically closed when the cursor leaves
the image. Contact us for more technical specifications.
Video banner specs / flash audio
Flash Player 6 or more, 15 images/sec., must include a “click tag” . The sound must be
activated by the user. The video needs to start automatically. The following controls must be
included: Sound: Activated/Inactivated; Video: Start, Play, Pause. Please use the standard
upper-right-side box to close window. Video banners must be hosted by the client.
geo-targetting ads
The client must supply the following information:
State(s)/ Province(s) list
or Major zip code/postal code list (4 first digits for US; 3 first digits
for Canada)
or Area code list;
DMS standard code List (Can be provided upon request)
All material must be received a minimum of 4 opening days prior
to running date.
Material not meeting specifications will be returned to client.
Media kit web 07/08

ski press introDuces the snobar,
the snoW WorlD’s most progressiVe sales tool.
What is the snobar?
it’s a WiDget that gets your message to your customers
in real-time, right on their computers.
The snObAr is unique in the snowsports industry. As soon as customers
install it — a quick and simple process — the Snobar creates a direct connection
between you and them.
wiTh The snObAr, your customers get:
• Your snow conditions, updated in real-time
• Your news — current promotions, coming events, coupons, latest deals
• The Ski Press digital magazine — real-time access to the world’s only
digital ski magazine
• The Ski Press daily news — the number-one source of up-to-date information
for skiers and snowboarders
The snObAr is just the latest example of how Ski Press, the authentic
ski magazine, offers the most innovative media tools to its marketing partners.
For a powerpoint presentation of the snobar, call your rep today!
the Snobar widget
Media kit web 07/08