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How one couple's commitment to Tsu created a tradition

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Alumni Survey Shows Support<br />

Texas Southern University alumni are an amazingly<br />

proud group.<br />

They have fond memories of their time as students<br />

and few regrets about their decision <strong>to</strong> attend TSU.<br />

They visit campus, attend sports and alumni events,<br />

and volunteer for their alma mater more often than<br />

many of their counterparts across the country.<br />

These are just a few findings from the 2011 Alumni<br />

Attitude Study, a project<br />

conducted last July by<br />

the Hous<strong>to</strong>n-based research<br />

firm Performance<br />

Enhancement Group and<br />

spearheaded by TSU’s<br />

Office of Alumni<br />

Relations.<br />

More than 1,100 TSU<br />

alumni participated, following<br />

in the footsteps<br />

of more than 500,000<br />

alumni from 160 colleges and universities who have<br />

taken the survey since 2000. It was primarily distributed<br />

via email <strong>to</strong> 27,000 TSU alumni.<br />

And while our graduates were overwhelmingly<br />

proud of their alma mater, the majority had never made<br />

a financial contribution <strong>to</strong> TSU. The good news is that<br />

more than 80% of those who had never given stated<br />

that they planned <strong>to</strong> do so in the future.<br />

National Alumni Association members were more<br />

satisfied with their alumni experience than non-members.<br />

Some areas alumni identified for improvement were<br />

communication related: the University website, magazine,<br />

communications regarding services and benefits, and<br />

invitations <strong>to</strong> alumni and University activities.<br />

“We are currently redesigning our website, and over<br />

the past year we have increased our efforts <strong>to</strong> distribute<br />

e-newsletters and other information <strong>to</strong> keep alumni informed,”<br />

says Alumni Direc<strong>to</strong>r Connie Cochran. “Our<br />

goal is <strong>to</strong> continue <strong>to</strong> provide<br />

timely information on a<br />

consistent basis.”<br />

More than 80 percent of<br />

alumni have a positive overall<br />

opinion of Texas Southern.<br />

And according <strong>to</strong> the survey,<br />

those opinions are most<br />

impacted by the University’s<br />

ability <strong>to</strong> provide scholarships,<br />

the accomplishments<br />

of students and the perceived<br />

value of their degree.<br />

They also expressed a desire for support in identifying<br />

job opportunities, men<strong>to</strong>ring, recruiting students, and<br />

networking with other alumni. Cochran says great strides<br />

have been made recently <strong>to</strong> address those issues.<br />

“More than ever before, our alumni chapter members<br />

are taking an active role in helping <strong>to</strong> recruit quality<br />

students. Alumni are participating in freshmen<br />

orientation, pre-alumni group events, and networking<br />

events with other alumni from universities in the area.”<br />

A New Chapter for New Orleans<br />

On Saturday, May 5, the TSUNAA chartered a new chapter in<br />

New Orleans. TSUNAA President Julia Askew, ’81, ’85, conducted<br />

the swearing in of new officers. Executive Direc<strong>to</strong>r of<br />

Alumni Relations Connie Cochran, ’90, welcomed the charter<br />

members with gift bags and gave updates on what’s currently<br />

happening at TSU.<br />

The goal of the current TSUNAA administration is <strong>to</strong> work<br />

diligently <strong>to</strong> increase alumni membership and participation;<br />

improve chapter effectiveness, and promote community<br />

service involvement.<br />

“The New Orleans Chapter is vital <strong>to</strong> the success of<br />

TSUNAA and Texas Southern University,” Askew stated, “We<br />

look forward <strong>to</strong> working alongside them <strong>to</strong> build our alumni base in<br />

the greater New Orleans area.”<br />

For more information about the TSUNAA New Orleans Chapter,<br />

please contact Elwin Carter, president, at ecarter20@cox.net.<br />

New Orleans Chapter charter members (left - right): Jack<br />

Holmes, Don Thanars, TSU Direc<strong>to</strong>r of Alumni Relations<br />

Connie Cochran, Elwin Carter, Paul Sylvester Jr., Ali Abdin<br />

Jr., Josie White, Michael Mosley, TSUNAA National<br />

President Julia Askew, and Oliver Celestin.<br />

Summer 2012 5

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