1p1RBWj

A1
Retail July 2014 POP Store Design Loyalty Systems EPOS
July 2014
A Sparkling
Display
Precision Lighting shine a light on
Mappin & Webb’s Autumn Collection
Retail
A1First place for news in your industry
£4.00
www.a1retailmagazine.com ISSUE FORTY THREE
www.a1retailmagazine.com
This month
Store Design
What makes a good store design?
Loyalty Systems
Industry experts give us their opinions.

Advertorial
Amari Plastics launches
'Essentials Range'
Specifiers in the commercial and other sectors
as well as homeowners are making more use of
PVC cladding products as tastes change, while
trust in the systems available grows.
Responding to this trend in the market, Amari Plastics has launched a new collection of
profiles and accessories to suit a very wide range of applications.
The move is seen as reinforcing Amari’s
presence in the marketplace where it is
one of the very few national stockists of
such products, serving the industrial
plastics and signage industries, as well as
construction and retail customers.
The Product Development Manager for
Amari Plastics, Jamie Manifold, recounts:
“Amari Plastics has been involved with the
supply of exterior
and interior
cladding products
for 25 years. Now
though, the
Essentials Range
as we have
named it will
provide solutions
for a wide range
of situations,
though each of
our depot managers has always been free
to tailor the selection stocked to suit their
client base and the area.
“It is a comprehensive range of products
that we have drawn together to let
cladding installers and specifiers or end
customers know we are serious about the
sector.
“As a product group, PVC cladding has
not only improved in terms of its
performance and sustainability credentials,
but it is more affordable than aluminium
and some other alternatives; all of which
make it more attractive to customers. I
believe the Essentials Range will help us
compete with the biggest players in the
market; and we will be backing it up later
in the year with the launch of our Design
Range.”
Essentials is a comprehensive range that
provides products that are easy to fit and
work with; that are impervious and easy
to clean; are
non absorbent,
washable and
meet all
relevant health
& safety and
food hygiene
regulations.
From the top of
the range
Stericlad
anti-microbial
cladding sheet to the basic Aalcodur
rigid PVC sheet, Essentials offers a
solution for all sizes of budget.
“As a product group, PVC
cladding has not only improved
in terms of its performance and
sustainability credentials, but it
is more affordable than
aluminium and some other
alternatives; all of which make it
more attractive to customers.”
The flagship of the Essentials collection
is the wall cladding sheet EC-Clad;
manufactured by one of the world’s
leading PVC sheet manufacturers,
Rochling GMbH, it is renowned for its
consistently high quality and smooth
surface that inhibits bacterial growth.
Amaris hygienic PVC interior cladding
sheet, EC-Clad, is ideal for covering
relatively even walls and conforms with
DIN EN ISO 1163 and 11833 - 1.
The extruded PVC has excellent
chemical resistance and fire rating
(class 1 BS476 part 7), which enhances
the safety performance.
EC-Clad is odourless and non-toxic,
containing no plasticisers or fillers. It is
characterised by high rigidity and impact
strength, very good electrical insulation
properties, high chemical resistance and
low flammability. Waterproof and
durable, EC-Clad stands up well to
repeated cleaning and offers good
abrasion resistance.
The sheets, meanwhile, are easy to fit
and work around internal and external
corners. They can be easily worked -
cut, glued, drilled, formed and bent.
Essentials further includes a
complimentary range of PVC profiles
for edge trimming the sheets, as well as
silicones, adhesives, tapes, ceiling
planks and thicker cladding sheets for
damaged walls.
Amari Plastics PLC.
Tel: +44 (0)1932 835000
Fax: +44 (0)1932 835001

16 POP
Point of purchase displays create a buzz around new products
and designed well can drive sales. We take a look at some recent
projects utilising technology and exible design to create
stunning POP displays.
24 STORE DESIGN
With stores needing to oer consumers not just a range of
products but also a memorable experience, we look at some
projects that have utilised a combination of technology and
creative thinking to produce some stunning eects.
30 LOYALTY SYSTEMS
Our Features Writer, Ruth, speaks to industry professionals about
the benets of using loyalty systems and how retailers can make
their system user friendly.
36 EPOS
The way we are paying for goods is changing and
so are the systems used for taking those payments.
A1 looks at a range of dierent products available
to make the checkout process a smooth and
ecient transaction
40 MARKETING WEEK LIVE REVIEW
A busy two days were seen at Marketing Week Live held at the
Olympia Grand, London
44 HL DISPLAY - 60 YEARS
OF INNOVATION
Duncan Hill, Managing Director at HL Display talks us through the
60 year history of the merchandising company.
50 Q&A – LUMSDEN DESIGN
We chat to Callum Lumsden, Founder and Creative Director of
Lumsden Design about the up and coming Retail Design Expo.
52 DAY IN THE LIFE…
We walk a day in the life of
Chris Field, Managing Director of
Fieldworks Marketing.
56 PROJECTS
This issue we have projects from
Lumsden Design, Dalziel and Pow, Cheil
UK, Premier Electrics, CDS, Albion
Design and Fabrication and Design LSM.
82 OPINION
Ian Tomlinson, Founder and CEO of Cybertill discusses the
changing metrics of a multichannel world.
CONTENTSA1
JULY 2014
www.a1retailmagazine.com
9

Editor/Director
Cally Law
07834 355704
cally@a1mediamagazines.com
Features Writer
Ruth Hales
ruth@a1mediamagazines.com
Graphic Design
Carley Bocking
carley@a1mediamagazines.com
Operations Co-ordinator
Looey Durling
looey@a1mediamagazines.com
Sales Manager
Holly Croot
07828 608162
holly@a1mediamagazines.com
Advertising Sales
Devon Underhill
devon@a1mediamagazines.com
Managing Director
Terry Ware
07734 682 545
terry@a1mediamagazines.com
Subscriptions
subscriptions@a1mediamagazines.com
Accounts
accounts@a1mediamagazines.com
General enquiries
enquiries@a1mediamagazines.com
elcome to the July 2014 issue of A1 Retail Magazine.
It’s been a very busy month here at A1 with us all back in the oce following this years’
Marketing Week Live event where we had a stand. Read our review of the show from
page 40. It was great to see so many people there and thank you to everyone who
popped over to say hi!
We have a jampacked issue for you this July 2014 with features on POP, Store Design,
Loyalty Systems and EPOS. There really is something for everyone. We also catch up
with Callum Lumsden from Lumsden Design about the up and coming Retail Design
Expo and nd out what its like to have a day in the life of Chris Field, Managing Director
of Fieldworks Marketing.
Also in this issue, we nd out more about HL Display as they celebrate their 60th
birthday this year.
Happy reading!
Mappin & Webb, Project and Image
Courtesy of Aurum Holdings
Printed by Buxton Press Limited
A1 Retail Magazine is published 11 times a year by
Award Winning 4 U MEDIA LIMITED T/A A1 MEDIA.
Cally Law
Editor/ Director
Tel: 01787 222251 Fax: 01787 224395
Address: 4 U MEDIA LIMITED T/A A1 MEDIA, A1 Retail
Magazine, Unit 4, Fox and Pheasant Centre, White
Colne, Colchester, Essex, CO6 2PS.
No part of A1 Retail Magazine may be reproduced,
stored in a retrieval system or transmitted to any form
without permission. Views expressed in the magazine
are not necessarily those of 4 U MEDIA LIMITED.
During printing, images may be subject to up to a
15 per cent variation.
© Copyright 4U MEDIA LIMITED T/A A1 MEDIA 2014.
All rights reserved.
A1Media
Have you downloaded
our FREE APP yet?
Follow us on Facebook:
www.facebook.com/A1RetailMag
www.a1retailmagazine.com
Follow us on twitter:
www.twitter.com/a1retailmag
Available on
the APP store
A1 Retail is proud to be
an ACID Media Supporter
Please recycle this magazine
after reading.
11

News & Business
For more news and business visit www.a1retailmagazine.com First place for news in your industry
NEWS & BUSINESS
www.albionretailinteriors.com
Sponsored by
APPOINTMENTS
1. Retail Merchant Services has
announced the appointment
of Ian Paterson as Head of
ecommerce.
Enhancing the in-store experience
Displaydata has announced that it was named a 2014 Partner in
Transformation for Sears Holdings Corp. Displaydata received
the award for delivering Sears’ innovative digital display
technology that supports its ‘Shop Your Way’ program in stores.
Displaydata’s responsiveness, handson delivery and
commitment to supporting Sears’ deployment in hundreds of
stores to date has built a strong collaboration and partnership
between both organisations. The award was recently presented
at Sears Holdings’ 2014 Vendor Summit.
Maginus acquires InfoData Solutions (IDS)
2. Spire Payments is excited to announce the
appointment of Kamran Yazdanjoo as its Head of
Global Product Development.
3. Customer feedback
management software
specialist Mopinion announces
the appointment of its new
Managing Director for the UK,
Ashley Williamson.
Stephen Robertson joins
Legend
Legend has appointed Stephen Robertson
as board consultant.
Stephen Robertson said, “the retail industry
is going through such a period of dramatic
change that it’s a really critical time to join a
company that is embracing this state of ux
and delivering solutions to retailers, from
events to retail insights, that will make a
benecial impact to a retailers business.
RBTE is already an established and
respected event, and the addition of Retail
Design Expo and Retail Design World to the
Legend portfolio will provide the industry
with all the solutions encompassing the
online and oine retail oering under one
roof.”
John Bednall, CEO, Legend, said “The
Legend portfolio is going from strength to
strength and Stephen joins us at a very
exciting time. We are experiencing
dramatic growth, including a number of
new product launches, and in addition to
Stephen we have recently expanded the
Legend team, with a number of very
talented new sta.”
Maginus has acquired InfoData Solutions (IDS). The acquisition is a strategic move by Maginus
to further strengthen the solutions they provide to their retail and wholesale distribution
clients.
Simon Weeks, CEO at Maginus commented “We are delighted to announce the acquisition of
InfoData Solutions. Their skill set in delivering eective, easy to use BI solutions, particularly within the Dynamics AX market is
a natural extension to the solutions we provide to our customers. Dynamics AX is a fantastic ERP platform with a wealth of
data and the ZAP solution gives customers much greater insight into that data, but importantly allows customers to combine
their ERP data with data from other sources such as web sites or consumer details such as census data etc.”
Philip Stride, Managing Director at InfoData Solutions explained “This agreement is an exciting opportunity for InfoData
Solutions to extend our reach into the market. It’s great news for both our customers and employees. Customers will benet
from a broader range of skills and products and it will give more stability and opportunities for our employees.”
The acquisition is with immediate eect. InfoData Solutions management will remain in key management roles within Maginus,
which will continue to be led by Simon Weeks.
12
www.a1retailmagazine.com

For more news and business visit www.a1retailmagazine.com First place for news in your industry
News & Business
Round up with
RETAIL EXPO
The Hot
100 -
A Celebration of
Retail’s Most Talented
Written by Annie Swift,
Event Director, Retail Design Expo
Retail Design Expo is moving at
such a rapid pace, it’s almost
breathless. Having ocially
launched only a few months ago,
nearly 60% of exhibition space has
now been sold or reserved, and
sponsorship of key features is
ying out of the window.
Talking of features, yet another has
been added to the portfolio. In the
realisation that key players in retail
design are often unsung heroes,
Retail Design World is launching
the Hot 100. Our aim is to recognise
individuals in design, visual
merchandising, architecture and
experiential and give them the
recognition they deserve.
Nominations will be sought from
the industry, both clients and
suppliers, later this year. Those
chosen by our illustrious steering
panel will be lauded at a
spectacular party on the rst night
of Retail Design Expo 2015. Those
lucky enough to be in the Hot 100
will be featured in Retail Design
World online magazine, and a book
of the Hot 100 will then be
distributed to key players in the
retail design and VM industry.
An annual celebration of retail’s
most inuential and talented
individuals.
PAY BY MOBILE
Shoppers at Westeld London, Shepherds Bush, can now pay for car parking
with their smartphone through PayPal’s app.
Rob Harper, director of retail and hospitality services at PayPal UK, said:
‘Parking at Westeld? PayPal has an app for that, and it’s the same app you
can use to shop at Oasis or Warehouse, or pay your restaurant bill at your
table, order ahead and pay for your takeaway as well as send money or split
the bill with friends. Over 2,000 UK high street stores and restaurants already
let you pay with PayPal’s app, and we predict that by 2016 you’ll be able to
leave your wallet at home when you shop on the high street.”
Bill Giouroukos, Westeld’s Director of Operations, UK & Europe said:
“Westeld prides itself on pioneering digital innovations for our customers.
We know that our customers love their smartphones and a high level of
service, so it was a natural t to partner with PayPal to allow convenient
payment for parking with phones. It’s one less thing to worry about –
customers will be able to save time and money with the special oer.”
Payment is facilitated through the car parking hardware and software
designed and installed by Harrowbased APT Skidata. Sean Dunstan,
Managing Director of APT Skidata says that this is a mobile 'rst' within the
parking industry: "The ability to integrate our parking systems with multiple
payment technologies, including PayPal, will further enhance the Westeld
London customer experience which starts and ends with the car park."
For more industry news please
visit...
www.a1retailmagazine.com
Sponsored by
www.albionretailinteriors.com
NEWS & BUSINESS
www.a1retailmagazine.com
13

Diary
Retail
A1Magazine | Website | App
SHOW GUIDE
SEPTEMBER 2014
Online Retail Awards 2014
16th September 2014
Royal Garden Hotel, Kensington, London W8 4PT
The Online Retail Awards are a unique, international celebration of the very
best web, tablet and mobile sites that retailers provide for their customers to
ensure that every online shopper enjoys the experience. (Enter your online
retailing website before March 31, and be a part of the very best.)
www.onlineretailawards.com
100% Design
17th - 20th September
Earls Court, London
Leading design show 100% Design will return to Earls Court London this September (17-20) celebrang
its 20th anniversary. Look out for an extensive and excing range of UK and internaonal lighng
brands, from Original BTC and Naomi Paul, to Weplight and NJ Lighng.
www.100percentdesign.co.uk
SEPTEMBER – NOVEMBER 2014
DATES FOR YOUR DIARY
Decorex International
21st 24th September 2014
Syon Park, London
This year, Decorex International, the leading luxury interior design show, is moving to the new location of
Syon Park, London. Over 350 UK and international exhibitors will present new and innovative products over
the course of four days, from 21 – 24 September, with the afternoon of Tuesday 23 September open to the
general public.
www.decorex.com
OCTOBER 2014
VM & Display Awards
3rd October 2014
Grand Connaught Rooms
We are currently accepting entries for the Awards. Please see
www.vmanddisplay.com for full entry details. Tables and tickets are currently
on sale and selling out fast.
For further details tel: 01945 420 068 email: enquiries@rvmww.com
NOVEMBER 2014
LUX Live 2014
1920 November 2014
ExCel Centre
Two Hundred exhibitors, more than 6,500 visitors and countless lighting
innovations all came together for LuxLive 2013. Now, building on that massive
success, LuxLive is on the move to it’s larger, shiny new home at ExCel for 2014.
www.luxlive.co.uk
E-mail events@a1mediamagazines.com
or call 01787 222251
14
www.a1retailmagazine.com

POP
Visplay
Reisenthel
Peter Reisenthel founded his
company in Munich in 1971,
selling key rings which could be
personalised by customers. Now
the stores sell around 600
articles including umbrellas,
laundry baskets and rucksacks.
They recently opened a new
store in the Binkinihaus complex
in Berlin, Germany. The store has
a very welcoming feel with light
coloured ooring and white
characteristics of the original
classic. The red brand wall with
the Reisenthel logo is another eye
catcher, along with the striking
neon “Keep it easy” sign in the
display window.
The Visplay system Xero Frame
was customised specially for
tting in the store and provides
sucient space for displaying the
brands many products and any
communication messages. The
frame can be used individually to
create focal points or combined in
POPPING
OFF THE
SHELVES!
Point of Purchase displays create a buzz
around new products and designed well can
drive sales. We take a look at some recent
projects utilising technology and flexible
design to create stunning POP displays.
painted furniture all creating the
perfect backdrop for the
colourful products. A salon style
wall featuring the latest fabric
trends gives the store a modern
edge and transports customers
into the colourful world
Reisenthel patterns.
The Munichbased company
came up with something very
special for its wellknown classic
– the carrybag. This clever
shopping solution has replaced
the traditional wicker basket and
is given pride of place in the
store: the carrybag wall. All the
individual components are
presented in a special display
giving the customer an insight
into the design and quality
to wall units of dierent shapes
and sizes to attract consumer’s
attention.
Coloured fabrics, information
panels and lighting can be used in
each frame to either stage the
merchandise or create decor. The
sublime white grid created
especially for Reisenthel is
embedded in Xero Frame, forming
the perfect backdrop for the
merchandise display. It mirrors the
ceiling suspension and contributes
to the overall design concept. By
highlighting or separating articles,
Xero Frame helps communicate
the brand’s statements and
values.
www.visplay.com
16
www.a1retailmagazine.com

“Flex Tray provides
brands and retailers
with an effective
means of creating
range visibility for
both basic and
premium ranges,
depending on the
accessories chosen to
complete the system.”
Mandy Webb, Marketing Manager
{at HL Display
HL Display
Flex Tray
Flex Tray is a simple and exible shelf
system that both merchandises and
advertises products simultaneously.
Whilst browsing in store consumers
are eectively interrupted by the
system which boosts brand presence
and highlights key selling points.
Starting with a choice of trays in
varying sizes, with or without
integrated walls, Flex Tray can be
easily constructed by the retailer or
brand by adding one of a number of
semistandard or customised fronts
made from durable and eye catching
printed acrylic. Accessories can then
also be used to enhance product and
brand visibility – from information
panels and dividers to raised
platforms, shelf liners and ags.
HL Display’s exible, low voltage
plug & play Ad Lite lighting solution
can also be used with Flex Tray,
adding further impact and bringing a
premium feel to more high end
products and ranges.
Mandy Webb, Marketing Manager
at HL Display comments, “We saw a
gap in the market for a product
placement solution that is both simple
to implement and highly exible. Flex
Tray provides brands and retailers
with an eective means of creating
range visibility for both basic and
premium ranges, depending on the
accessories chosen to complete the
system. With a broad range of trays
available it also oers the widest
range of sizes on the market.
One of Flex Tray’s key strengths is
its exibility, which provides retailers
and brands with a cost eective
solution to their immediate and long
term needs because the system
adapts easily to dierent store
layouts, planograms and campaigns,
they can simply reformat and reuse it
whenever needed.”
www.hldisplay.co.uk
www.a1retailmagazine.com
17

POP
RUNNING.
FEELS GOOD.
HEADING IN THE DIRECTION OF A HEALTHIER LIFE.
Energised by people’s growing interest in getting active, TomTom decided to
launch its own branded GPS fitness watches. Next they turned to HRG to
carry their message to shoppers and get pulses racing. With everyone
motivated and goals agreed, HRG set about identifying the insight that would
shape the in-store approach. Then HRG stepped up with a display fit for key
retail channels. One as distinctive and intuitive as the products themselves,
allowing shoppers to take in all-important features and benefits at a glance.
HRG
TomTom Fitness
When TomTom Fitness launched a
new range, HRG were
commissioned to create a variety
of dierent retail displays to
introduce the products and
attract consumers. The display
needed to engage consumers
whilst also communicating the
primary features and benets of
the TomTom Runner and TomTom
MultiSport range of watches. The
displays needed to drive sales but
also be robust and exible with
the ability to update graphics and
key communications a must.
TomTom is predominantly a
navigation product based
company so the move in to
tness needed to be obvious to
consumers at a glance. HRG took
inspiration from other leading
sporting brands to put together
the displays, enabling the target
market to identify the displays as
being of interest.
The displays needed to have
inbuilt power to constantly
charge the watches as the ability
for consumers to interact with
the products was of great
importance. With usable items on
the displays consumers were able
to engage with the brand and the
multifunctional ease of use was
highlighted.
www.hrg.co.uk
18 www.a1retailmagazine.com

POP
Mad About Design
The Orange Square Company Creed
Fragrance brand Creed found a new
home at Selfridges in The Traord
Centre, Manchester this spring, with a
new counter designed exclusively for
the store. Working closely with Orange
Square Company, Mad About Design
were commissioned to work on the
permanent counter.
The new counter needed to reect the
history, luxury and elegance of the
family owned brand. Designed,
manufactured and installed by Mad
About Design, the site was simple but
of high quality, in white gloss with
mirrored silver Creed logos.
“The counter features lit display cases to the
front and sides, the rear of the counter provides
{full storage space.”
Creed Display Case by Mad About Design
The counter features lit display cases
to the front and sides and the rear of
the counter provides full storage
space. The central shelving unit has
ample space for the handmade Creed
range to be displayed to its best. Small
light boxes on the ends of each shelf
and tester units on the counter further
highlight key fragrances, whilst
bestselling fragrances Aventus and
Love in White take centre stage, with a
large visual presence on the ends of
the shelf unit.
www.themadpeople.com
A1
20
www.a1retailmagazine.com

www.a1retailmagazine.com
21

22 www.a1lighngmagazine.com

LATHAMS’ ‘AGED’ FLOORING
ADDS INSTANT CHARM
James Latham has bolstered
its already extensive solid and
engineered Bausen flooring
portfolio with the addition of
‘1757’, a contemporary range of
‘aged’ Oak engineered boards with
broken edges, a distressed top
layer and no bevel.
As architects and interior designers
in both the commercial and
residential sectors look for a real
wood flooring option that delivers
an instant sense of history and
‘aged charm’ to their projects,
1757 offers the perfect solution.
Evocative of old reclaimed floors
found in classical French Chateaux,
the 1757 range is naturally
distressed and every board is hand
finished, so that each one is
completely unique.
Incorporating a generous 6mm
wear layer, the 1757 collection
comprises five different designs;
Charente; which is hand carved
and oiled, supplied in 18 x 220mm,
Amboise; which is saw marked,
water marked, white washed and
oiled and also supplied in 18 x
220mm, Dijon; incorporating a
stressed face and edges which is
gold stained and supplied in 18 x
190mm, Pontoise Noir; boasting a
distressed face and edges which
is then smoked and oiled, supplied
in 18 x 190mm and Limoges;
which offers a distressed face and
edges and is oiled and finished in
natural white matt, also supplied in
18 x 190mm. In addition, the
Limoges, Pontoise Noir and Dijon
ranges are all FSC certified.
James Latham Director, Andy
Duffin commented, “Reaction from
the market to this new range of
flooring has already been
extremely positive and we’ve had
particular interest from the
shopfitting and hospitality sectors.
The quality and finish of this
premier grade flooring is
exceptional and thoroughly
convincing. Once fitted, a 1757
floor will look as if it has been
down for years, adding instant
charm and character to any
project either in a commercial or
residential setting.”
The 1757 range is now available directly from stock
at all nine of James Latham’s panel distribution
sites. As well as ‘on-the-ground’ technical
expertise from Latham’s fully trained staff, the
company also has a specialist free-phone helpline
which customers can call for additional information
and advice on flooring matters; 0800 917 7056,
plus, James Latham also has a brand new
dedicated website for its range of flooring at:
www.bausen.co.uk
EUROBRICK FAVOURITE FOR RETAIL INTERIORS
Brick slip cladding specialist
Eurobrick is celebrating nearly
a quarter century of supplying
its cladding systems for retail
interiors, helping designers
and shop fitters achieve the
aesthetic desired by their
retailer clients. Eurobrick’s
brick slip cladding has been
installed in the stores of many
top high street retailers
including Topshop, Superdry,
Warehouse, Reiss, All Saints,
Bella Italia, All Bar One and
Costa Coffee. When asked,
Eurobrick puts its enduring
track record down to three
main reasons: It offers a wide
range of kiln-fired, natural clay
brick slips in over 40 colours
and pointing mortar
in eight standard colours to
complement or contrast with
the brick choice. This helps
designers achieve a bespoke
finish to retail interiors creating
attractive environments that
consumers enjoy shopping in.
Its cladding system can be
fixed to all substrate types
and has a slimline profile
reducing loss of valuable retail
floorspace. The low weight of
the systems allows a brick
finish to be installed where
traditional brickwork would
not be practical. The systems
are simple to install, durable
and low maintenance.
Eurobrick’s systems also have
third party certification from
the British Board of Agrément
(BBA) meaning they have
been subject to rigorous
testing and scrutiny. Finally,
and equally as important,
Eurobrick is an ISO 9001
accredited company,
continually striving to provide
its customers with a top
quality service, expertise and
technical support at all stages
of the project. The level of
repeat business is testament
to this.
www.eurobrick.co.uk
Eurobrick’s cladding system at Topshop’s Marble Arch store.
Eurobrick’s brick slip cladding
has been installed in the stores
of many top high street retailers
including Topshop, Superdry,
Warehouse, Reiss, All Saints,
Bella Italia, All Bar One and
Costa Coffee.
www.a1retailmagazine.com
23

Store Design
A Surprise
In-store
From ooring to shelving the
design of a store goes a long
way to inuencing a
customer’s journey and
experience whilst shopping. If it is
poorly laid out or feels cluttered
consumers may remember their
experience in a negative light and
may not return.
designLSM’s interior design
team recently took on a project in
Kensington, London where a
store, previously known as
Dryland, now newly named
Pavilion, underwent a major
refurbishment to create a
contemporary restaurant,
delicatessen and orist.
The store redesign involved
taking the existing space and
neighbouring store and combining
it to create one space that oers
consumers a delicatessen, a
rened classic champagne bar, a
ne restaurant with dramatic
open kitchen and even a
beautifully presented orist.
The restaurant has the orist
situated just inside and oral
bouquets, tailor made by the in
house orist, Paul Morris, are
displayed along brass shelving.
The main focal point is the
beautiful champagne bar designed
out of Marquina marble with brass
inlays and delicately proled
With stores needing to offer consumers
not just a range of products but also a
memorable experience we look at some
projects that have utilised a combination
of technology and creative thinking to
produce some stunning effects.
pewter top. The bespoke bar also
features a brass wine gantry and
dramatic illuminated glass pillars.
Framing the bar is the Carrara
marble delicatessen counter on
the left, home to an abundant
display of produce, breads and
pastries freshly baked in the on
site bakery. To the right of the bar
is the open kitchen, oering
diners the opportunity to watch
their dishes being prepared by
head chef Adam Simmonds and
his team.
Hand crafted furniture and
bespoke copper lighting designed
by designLSM are displayed
alongside privately commissioned
oil paintings by renowned British
artist Simon Casson.
From bespoke store design to
larger retail space design both
are similar in the fact they need to
help ow the consumers around
the area and set out all available
products or outlets in a clear and
concise manner, just as zones
within a store would.
East Midlands Airport recently
saw a multimillion pound
redevelopment and Alan Nuttalls
Ltd completed several projects,
both on airside and landside as
part of an extensive scheme of
works for client HMS Host.
24
www.a1retailmagazine.com

“Nuttalls saw this project
through from conception
to completion, designing,
coordinating, installing
and commissioning many
of the mechanical,
electrical and sprinkler
building services..”
One of the projects Nuttalls
completed at the East Midlands
Airport was the Castle Rock Tap Room
and Kitchen Bar. The Castle Rock Tap
Room and Kitchen is located airside at
East Midlands Airport and is a unique
bar concept from Nottinghambased
Castle Rock Brewery.
As Principle Contractor, Nuttalls
created this locally inspired bar and
eatery from a bare shell unit installing
all nishes.
Front and back counters were
installed, along with feature seating,
illuminated signage and large format
digitally printed graphics. The whole
project was overseen by Nuttalls
including the installation of all kitchen
equipment, whilst working in a
challenging airside environment.
Nuttalls saw this project through
from start to completion, designing,
coordinating, installing and
commissioning many of the
mechanical, electrical and sprinkler
building services. They specied and
installed all ooring nishes, ceilings
and feature ceiling rafts. All furniture
and the feature bar were designed
and manufactured by Nuttalls along
with signage and decorative wall
nishes. This project saw a major
overhaul of an empty shell to a stylish
bar and eatery in just six weeks with
minimum of disruption to the airport.
Nuttalls also completed two Flat
White Coee Club units, Burger King
and Grab & Fly, in addition to creating
a children's play area and installing
an arcade.
There are many dierent aspects to
store design including ooring, wall
coverings, furniture and lighting.
Getting these all correct is imperative
to creating a seamless look and feel
and communicating the all important
brand values.
Precision Lighting Pico spotlights
with special cool white lters have
been used to highlight the icy lustre of
silver and white gold for Mappin &
Webb’s magnicent Autumn/Winter
2014 collection at its Regent Street
London showrooms. The brushed
aluminium nish on the Pico spotlights
highlight the quality and allows the
ttings to sit alongside Mappin &
Webb’s 2014 range without looking
out of place.
www.a1retailmagazine.com
25

Store Design
Precision Lighting Pico spotlights with
special cool white lters have been used
to highlight the icy lustre of silver and white
gold for Mappin & Webb’s magnicent
Autumn/Winter 2014 collection at its
Regent Street London showroom.
The Pico spotlights were used
in pairs to both highlight
individual items and to reveal the
exquisite details in the jewellery.
Using multiple light sources from
dierent directions and layering
the light levels helped to reduce
any harsh contrasts on the jewels
and pick out the intricate details
and textures of the individual
pieces.
Colour temperature plays an
important role in bathing objects
in a striking and seductive glow.
The body of an object can be
enhanced by illuminating it with
the same colour of light; adding
intensity and excitement to the
object.
The Surface Mounted Pico
spotlights were tted with lters
to bring their colour temperature
to 4000K; approximately that of
moonlight, to add colour intensity
and clarity to the range.
The miniature Pico spotlight is
widely used in shop displays
where its size, coupled with
smooth focusing and locking in
pan and tilt, enables highly
accurate, glarefree lighting of
small, intricate objects. The
display uses a total of 26 Picos,
mainly located in plinths with
some housed with jewellery in
glass cloches. Versions are also
available on lighting tracks for
pinspotting from a distance or on
stems for use in display cabinets.
A variable beam version is
available to maximise exibility in
lighting schemes.
Isherwood Design believes that
retail design is an essential part of
the jigsaw that makes up a
successful retail operation. It
presents an image to the
customers that should enhance
the perception of the products on
sale and help create a strong
feeling of commitment and pride
with the sta.
26 www.a1retailmagazine.com

Store Design
Scribbler is a greetings cards shop
with over 30 outlets throughout the
UK. When opening a new store in Bath
they decided to utilise a new colour
palette with a more contemporary
feel, however they did not want the
brand to be revolutionised. The new
store is situated in a Grade II listed
building so there were many
constraints on colours and materials
that could be used. Softer tones were
introduced, scaling back the use of
primary colour to allow the products
to become the focal point.
A more exible background was
developed using wall mounted grids
on to which all existing merchandising
equipment can be supported. By doing
this it allowed the store maximum
exibility, giving them the full height of
the wall to display goods while still
utilising the existing merchandising
equipment.
A new metal card rack was also
developed using an acrylic front which
allows for more colour to be
introduced to the front metal edge of
the new rack.
The overall store uses more muted
colours including a selection of greys
alongside greens, blues, oranges and
yellows, creating a stylish and
fashionable yet contemporary space.
The biggest challenge in this project
was cleverly incorporating the existing
merchandising equipment into the
redesign, creating synergy with the
other outlets and keeping costs down.
The only items that have been changed
in this new store are the support
structure and the toned down brand
colours. Scribbler is a fashion led
business so it is important it is seen to
be in touch with current trends, and
this new store certainly gives this
impression to passersby.
Scribbler have plans to open more
stores around the UK and the success
of the Bath store has proven that
giving a store a unique identity that
also ts in with the brand guidelines is
a formula that works. Subsequent
stores will be given a unique look that
ts with their surroundings whilst
staying true to the Scribbler brand.
Store design is a complex and in
depth process from utilising the
perfect lighting to guiding consumers
from zone to zone highlighting
product categories. All these projects
have utilised well thought out design
and creativity to create a usable space
consumers can enjoy.
Contact
designLSM
+44 (0)1273 820033
www.designlsm.com
Alan Nuttall Ltd
+44 (0)1455 638300
www.nuttalls.co.uk
Precision Lighting
+44 (0)20 8947 6616
www.precisionlighting.co.uk
Isherwood Design
+44 (0)7762 547363
www.isherwooddesign.co.uk
A1
“ Isherwood Design believes that retail
design is an essential part of the jigsaw
that makes up a successful retail
operation. It presents an image to the
customers that should enhance the
perception of the products on sale and
help create a strong feeling of
commitment and pride with the sta ”
28
www.a1retailmagazine.com

Please contact us if you would like to talk
through your ideas for your store
Jon Isherwood
e: jon@isherwooddesign.co.uk
m: 07762 547363
Be part of our award
winning success.
Media www.a1mediamagazines.com
www.a1retailmagazine.com
29

Loyalty Systems
Creating Longevity
with Loyalty
Our Features Writer, Ruth, speaks to industry professionals
about the benefits of using loyalty systems and how
retailers can make their system user friendly.
T
he majority of us are signed up to
loyalty schemes, but how many of us
nd the systems easy to use and
benecial? Many systems are complex and
oer us things we neither want nor need.
However there are schemes out there that
are ticking all the boxes, engaging us with
the brand and enticing us to part with
even more of our hard earned cash.
I have spoken to a range of industry
professionals and they have given me their
ideas and top tips on how to create the
perfect scheme to create a loyal band of
consumers.
Paul Leybourne,
Head of Sales at
Vodat International.
In this day and age
loyalty schemes need
to be simple and
accessible to make it
easy for customer
use and extract value
from them,
Otherwise they are inapt and as a result
ineective.
With 56 per cent of UK consumers now
owning a mobile device it’s the most
eective vehicle for retailers to reach out
to and communicate with customers.
Mobile devices can be used in various
30
www.a1retailmagazine.com

ways to interact with customers on a
personal level; sending coupons and gift
vouchers via push alert or text and
connecting the instore and online
experience, adding value to an already loyal
customer base and enticing new customers
with oers and discounts.
Mobile gift vouchers are a great way of
building customer loyalty and tempting
customers back in store. Typically, the best
deals are available online, so mobile
vouchers play an important part in
customers feeling that they can also receive
good value for money instore.
A step up from this is using mobile for up
selling, if retailers can identify specic
customer purchases, a mobile teaser
campaign can be used to promote related
products to their outt, such as matching
accessories or shoes, and benets both
the retailer and customer.
Another method of delivering vouchers
to customers via mobile is the use of push
notications. When a customer is close to
a store, a direct message can be sent via
bluetooth including oers and updates to
persuade them to venture instore.
As eective as all these methods are, it’s
important that retailers rst consider their
customer base and the methods that will
best resonate and strike the right balance
of communication.
Barry Smith is
senior consultant at
retail loyalty
specialist Ikano
Insight.
Loyalty
programmes need
to continuously
evolve to stay
relevant and
eective at boosting prots for retailers.
Signicantly, customers now have an
increasing awareness of the value
exchange of a loyalty programme.
Shoppers are becoming savvier towards
any potential data exchange that delivers
them the best range of benets.
Consumers are reluctant to just give
away their personal details. For a true
value exchange to work, the benets of a
programme need to be clearly
communicated in terms of what the
customer will receive in exchange for
disclosing their personal details. Entering
an email address to ‘receive oers’ no
longer cuts it, as customers want to know
the frequency and value of their rewards
before committing to a programme. With
the number of loyalty programmes
increasing, the market is becoming more
competitive, and shoppers are recognising
that.
Communications need to be relevant,
on the customer’s terms and using the
customers preferred channels or devices.
The best programmes are truly
omnichannel, giving
accessibility, choice and
exibility.
Finally, increased variation
of rewards is key. Mixing
hard benets, such as
freebies and points, with
soft rewards, like
personalised experiences or
exclusive access to new
lines, gives a much stronger
choice of rewards and
benets and a truer
perceived value exchange.
By continuing to engage
and surprise
customers, the best loyalty schemes can
stay ahead of the competition.
Jacquie Boast,
Senior Vice
President, Global
Sales and
Marketing,
Displaydata.
Despite a wealth
of data available to
them, many
retailers are still
failing to make the most of shopper
information to provide a single view of
their customers. Social media, for
example, throws up a range of data
mining opportunities but these are very
hard to track instore. And when it comes
to loyalty programmes, though many
companies have invested in online
schemes, within the store environment
even big name retailers are still reliant on
paper based vouchers which provide
limited tracking of customer behaviour
(i.e. only when redeemed) and are of
course transferable to friends and family.
However, with advancements in
Bluetooth beacon technology, retailers
can interact with consumers at the point
of purchase which for many is at the
shelf edge and provide direct links with
loyalty schemes via Bluetooth enabled
smartphones. Similarly, shoppers can scan
product barcodes and QR codes in store
and then be sent personalised messages
and loyalty incentives to ensure a more
engaging customer experience.
Tech savvy shoppers, armed with the
internet and smartphones are far more
demanding and less likely to show brand
loyalty to disjointed campaigns. Therefore
loyalty schemes must add value to the
buying journey, understand their
behaviour and foster a long term
relationship with the customer.
www.a1retailmagazine.com
31

Loyalty Systems
Ian’s five key principles in
executing an effective
customer retention strategy:
Ease of redemption – rewards must be quick
and easy to redeem without any high level of effort
on behalf of the customer.
Reward choice- there is no optimal number, but
rewards must be relevant to the audience and
something they really do want.
Maintain excitement- customers tend to get
used to loyalty programmes quickly so it is
important that a reward scheme does not become
too familiar. By regularly refreshing a
programme there is always something new to
engage customers.
Surprise and delight- providing a reward that
a customer isn’t expecting can be a very powerful
tool.
Communication and engagement- the key to
a successful loyalty programme is that customers
understand the value of the incentive. Reminder
emails, points statements and updates are simple
yet effective examples to drive customer
engagement.
Ian Horsham, divisional director, Promotions and
Incentives, The Grass Roots Group.
Ian Horsham, divisional
director, Promotions
and Incentives, The
Grass Roots Group.
Too often retailers
are preoccupied with
enticing new
customers, rather than
engaging with existing
ones. Customer
retention and loyalty schemes demand a
strategy from the very start of a relationship.
Retailers must take notice of the growing
competition in this market and how easy it is
to have a loyal customer one minute and risk
losing them the next. Research shows the
potential of selling new products to existing
customers sits at 6070 per cent, compared
with only 520 per cent with a new prospect
– highlighting that existing customers simply
cannot be ignored.
Also, the nancial impact of this can be
detrimental with the cost of attracting a new
customer ve times greater than keeping an
existing one. What retailers need to be doing
is to focus on their customer retention
strategy rather than acquisition and place the
focus back to those loyal to the brand.
Adam Unsworth, Sales
Director, Plastic Card
Services.
Many schemes are
moving beyond
traditional points
collection and have
started to oer
additional incentives
such as free
newspapers and hot drinks to members. By
further incentivising schemes in this way,
brands can boost their scheme’s popularity
and in turn drive an increase in footfall to
store.
As the loyalty card market becomes
increasingly crowded, establishing a stand
out look for cards that accurately reect a
brand’s identity is key to attracting
members. Eyecatching metallic colours
and premiumfeel matt textures are a
popular choice, and we’re seeing an
increasing number of companies using
dierent shapes, with small fob formats
being particularly popular.
However, it’s not just about good
looks. Companies can oer their
customers something extra that gives
them added value. We’ve recently
launched patented ‘shield’
technology, which can be built into
our cards, for example, to protect
contactless payment cards from being
skimmed, meaning a loyalty card can also
perform an important function while sat in
wallets and purses.
32
www.a1retailmagazine.com

Loyalty Systems
Anne Stagg, Digital
Business Development
Director at
Communisis.
There are three key
opportunities for
retailers when it comes
to loyalty schemes.
Firstly, be upfront
with consumers
regarding privacy. Help them to help you. Tell
them what you know about them so they can
amend their settings and personalise their
incentives. It’s a bold strategy but those who
engage will love you forever. Those who don’t
will be unresponsive anyway.
Secondly, make sure there’s enough depth
of engagement with your scheme. It’s not
enough to send a monthly statement of your
points balance with some redemption options.
Unless these are personalised, with lots of
fresh and interesting content, it’s an ‘instant
delete’ email for most. Over time, retailers can
learn the nature of the incentive that switches
people on and this should be fed into future
segmentation strategy.
Finally, speak to customers on their
preferred channel. Don’t waste time emailing
people who only ever respond to DM and vice
versa.
Susan Binda, head of
loyalty marketing and
insight, The Logic
Group.
Consumers respond
to loyalty when it is
packaged up in a
convenient, easy to use
way and when it is
presented in a relevant
and timely method. Communications need to
be consistent across channels and backed up
with outstanding customer service. Retail
marketers can use promotions to move
customers up the value ladder in order to align
customer behaviours with desired behaviours
and deploy a trigger strategy to help adhere
to that path. Customer insight derived from a
single view of a customer should be used to
guide marketing activity,
understand results and
incremental behaviours.
The phenomenal rise in
smartphone inltration
has led to many retailers
developing their loyalty
proposition for this
channel and
Mothercare, Starbucks
and Greggs are
examples of successful
mobile apps taking
advantage of their
customers using this
as their channel of
choice.
A1
Contact
Vodat International
+44 (0)161 406 1820
www.vodatint.com
Ikano Insight
+44 (0)115 850 3644
www.ikanoinsight.com
Displaydata
+44 (0) 1344 292 110
www.displaydata.com
The Grass Roots Group
+44 (0)1442 829400
www.grassrootsgroup.com
PCS
+44 (0)1625 50 4000
www.plasticcardservices.co.uk
Communisis
+44 (0)20 73828950
www.communisis.com
The Logic Group
+44 (0)1252 776 700
www.thelogicgroup.com
34
www.a1retailmagazine.com

www.a1retailmagazine.com
35

s
EPoS
POSIFLEX
HS Series
The new allinone HS Series from
POSIFLEX provides an ideal solution for
retailers looking to enhance their
customers checkout experience, especially
where space is limited. Previous allinone
EPoS terminals have remained too large to
oer any true spacesaving capabilities.
However, the HS Series occupies a
footprint no larger than a standard receipt
printer, allowing more terminals to be
deployed side by side in an area that may
previously have housed only one
EPoS system.
Customer transactions can be processed
quickly and eciently using multiple
Epos
terminals in an area of a store where this
would not have previously been possible.
The HS Series can also be deployed in
selfservice checkouts, reducing customer
waiting times further and allowing
customers to pay for their goods in
multiple locations around a store.
The HS Series, which is available from
Varlink, features a bezelfree touchscreen,
3” thermal printer and MSR as well as a
host of optional accessories including
customer displays, nger print sensor and
RFID reader. The feature rich specication
ensures that the HS Series oers
uncompromising performance whilst tting
in seamlessly with any elegantly decorated
retail environment.
www.posiex.co.uk
Aplenty
The way we
are paying for goods is
changing and so are the
systems used for taking
those payments.
A1 looks at a range of
different products
available to make the
checkout process a
smooth and efficient
transaction.
s
36
Star Micronics
WebPRINT
With connectivity key in today’s tablet
world, Star provides a large choice of HTML
and JavaScript Internet printers allowing
easy, low cost installation for receipt, label
and ticket printing. Oering a low cost
hardware or software networking solution,
Star’s WebPRNT eectively removes the
issues usually associated with webbased
printing to provide driverless printing
capabilities for all receipt data, utilising
HTML and JavaScript standards to provide
consistent browser printing. Star WebPRNT
supports all standard receipt requirements
including logos and barcodes and is
available as a low cost plugin interface or
as tablet bridge software that provides the
ability to print to either Ethernet, USB, WiFi
or Bluetooth printers from a web based
app. In addition, this solution oers a
number of receipt design marketing tools
alongside a full range of printer functions
including cutter control, cash drawer
support and device status.
ProxiPRINT
Providing remote access of PoS peripherals
based on the physical proximity of the
tablet or smartphone device being used,
Star’s new ProxiPRNT enables the
salesperson to automatically select and
print to a nearby printer as well as ensure
that a cash drawer can only be opened
wirelessly if the salesperson is standing
next to it. Based on BLE (Bluetooth low
energy) technology, Star’s ProxiPRNT
works with both iOS and Android devices
and provides a low cost, exible solution
that is easy to integrate and implement for
any mobile PoS application.
From hardware and software solutions to
a range of accessories including a unique
WiFi Power Pack for low cost WiFi printing
directly from tablets, PCs or any mobile
device directly to a Star LAN printer and
DKAirCash mobile cash drawer accessory,
Star provides reliable low cost printing
solutions for today’s cloud and tablet
based PoS systems.
www.starmicronics.com
www.a1retailmagazine.com

www.a1retailmagazine.com
37

EPoS
Cybertill
Mobile PoS
The store is now the central element of
multichannel retail. Services such as click
and collect are increasingly important to
both retailers and customers. As such the
checkout process needs to be seamless
but also transform from being just ‘the till’.
The till needs to be mobile, exible and
‘multichannel.’
Mobile PoS can do all this. Retailers can
dedicate areas instore to online
collections and returns with mobile PoS.
One of the key benets of cloud based
point of sale systems is how easy it is to
deploy on tablets for mobile PoS. This also
gives shops a real time view of stock levels
across the business as well being able to
integrate with websites.
Mobile PoS can get sta on to the shop
oor speaking to customers showing them
round the shop giving them that personal
service and perhaps more importantly
upselling and processing transactions
there and then. And when the store is
busy mobile PoS can be brought online
and set up as an additional checkout.
www.cybertill.co.uk
s
DED
Mobile PoS
Tablets and smartphones sit very
comfortably within the Hospitality
environment, they slip easily into a pocket
or apron, are intuitive to use and easy to
clean, making the order process more
streamlined and the often misplaced
raggedy order pad redundant. Tablets
readily oer the opportunity to upsell,
oer meal deals, specials or suggest
complimentary side dishes by way of
automatic in built prompts. Opportunities
for tablet connectivity within the
restaurant are many – connect to the bar
to make drinks orders, transfer orders
directly to the kitchen before the waiter
has even left the table, connect to the in
café deli to make purchases during lunch
ready for pick up on departure or even
book a table for another visit.
However, a complete mobile PoS based
payment system can oer so much more
than this. mobile POS can oer the
convenience of taking payments quickly
and easily at the table without the waiter
running o to nd the card machine,
members of sta can have their own basic
card reader and mobile printer attached to
their belt, allowing bills to be prepared,
payments to be made and loyalty points
added, all whilst chatting with customers
about how they enjoyed their meal.
Bills can be printed on a mobile printer at
the click of a button, receipts can be
printed or better yet, emailed to mobile
phones. If each member of sta were to be
issued with a tablet, mobile printer and
card reader, traceability becomes easier as
each person is responsible for their own
orders and payments.
www.ded.co.uk
s
38
www.a1retailmagazine.com

FLEXFORM
Decorative cables for retail displays
Round, oval or twisted flex
Sign suspension cable with strain wire
Over 30 colours of textile braided cables
Stainless steel, copper and brass wire braids
Coloured plastic cables and spiral retractables
Period filament and LED lamps and pendants
Unit 1, Montgomery Business Park, 34 Montgomery Road,
Belfast, BT6 9HL
T: 028 9079 2155 - F: 028 9079 9031
www.cablespecialists.co.uk

Marketing Week Live Review
A Show of
Strategy
Highlights included:
• An audience with marketing legend
Amanda Mackenzie. OBE and chief
marketing ocer Amanda Mackenzie,
talked about how to bring the customer
into the board room.
• The Marketing Academy’s boot camp
for aspiring young marketers, hosted
over the two days of Marketing Week
Live for the rst time.
A busy two days were seen at Marketing Week Live
held at the Olympia Grand, London.
T
his year’s Marketing Week live ran
from the 25th to 26th June 2014
and delivered huge crowds of
senior marketers and some the UK’s
best suppliers. With more than 350
exhibitors it was certainly a busy and
diverse show, showcasing the best in
marketing across the board.
The show saw a revamp with 4
dierent zones, Understand, Engage,
Convert and Experience these areas
reect the biggest marketing challenges
in the modern era and were created to
guide the visitors around the show.
Marketers shared case studies, their
greatest achievements, and their most
testing moment across dierent
conference stages, including Strategy &
Future, Best Practice and Real Life.
With a strong focus on future trends,
including digital and data strategies,
visitors learnt from the crème de la
crème of the industry about how to
keep on top in such a rapidly changing
marketing landscape.
The event's new Leadership
Programme attracted more senior level
marketers than ever before, with many
of these attendees taking advantage of
speaker sessions from the likes of Peter
Espersen and Daiva S Naldal from Lego
and Jonathan Earle from Telefonica.
A1
• The Leadership Programme, with
special case study sessions designed with
senior marketers in mind.
• The new Customer Journey Experience
attraction let visitors step into the shoes
of the connected shopper and see how
athome, outofhome and instore
marketing technologies could be
integrated to provide a seamless
customer experience.
• A new branded product and
promotional merchandise feature called
Personality. Marketing Week Live
partnered with the British Promotional
Merchandise Association (bpma), with
its experts onhand to help visitors work
out the best ways to integrate
promotional merchandise into their
marketing strategy.
• The CIM Marketing Clinic, where
visitors could bookin to get a 30minute
onetoone advice session on strategy
and campaign planning with one of the
CIM’s experts.
• The Digital Marketing Training Theatre
with specialists from Econsultancy, CIM
and the IDM delivering sessions based
around the latest innovations in digital.
Marketing Week Live will return in 2015
at Olympia Central from 2930 April.
Contact
Marketing Week Live
www.marketingweeklive.co.uk
40
www.a1retailmagazine.com

www.a1retailmagazine.com
41

Marketing Week Live Review
Cestrian
Large format digital printer, Cestrian’s highlights of Marketing Week Live actually began
before the show with a cross media campaign that invited customers and prospects to
their stand. The campaign included an innovative and creative piece of direct mail that
incorporated video and print with a Mission Impossible theme. The campaign tasked
receivers with a mission, should they choose to accept it, to penetrate the highly
secure Cestrian exhibit and retrieve classied information.
Phill Reynolds, coowner of Cestrian commented: “We are absolutely delighted
with the success and great feedback we’ve received from the campaign. To have
marketing professionals from major retail brands say that it’s one of the most
innovative approaches they’ve received illustrates our creative approach to
visual brand communications.”
The Cestrian stand itself, incorporated a range of digital print solutions ideal
for the retail environment; ranging from magnetic wall displays and
accessories to fabric lightbox solutions tted with digital signage.
www.cestrian.co.uk
This was our rst exhibition since the company rebranded from CJ
Services to CJ Retail Solutions. Along with our new name, logo and identity
we also took the opportunity at MWL to launch our new digital POP
proposition – the supply and installation of digital hardware, content creation
and management, and, most importantly, the supply of realtime data analytics
– the complete onestop solution for all your digital POS requirements.
The stand reected our new digital service well, whilst not forgetting our core
services of Point of Sale Installation & Maintenance, Field Marketing, Audits &
Surveys, Collation & Distribution and Store Development.
www.cjretailsolutions.co.uk
CJ Retail Solutions
Albion Retail Interiors
At this year’s Marketing Week Live event Albion launched its new web2window initiative. As
the name suggests, web2window provides a range of solutions which gets online messages
to the high street. Messages, oers and product launches delivered to customer’s smart
devices can now be easily replicated in the store environment in “Visitors to our MWL
stand responded positively to our web2window concept”, says Albion MD, Chris
Shoebottom. “The feedback from the event is that many retailers are spending much
of their marketing budget on improving the brand loyalty with online oers and
promotions, but this can then fall down when their customers hit the high street. ”
Albion also had success at the event with designers looking for bespoke retail
interiors and point of sale displays. “We displayed some exciting examples of
our recent work”, says Chris, “and several big brands were able to appreciate
the craftsmanship of our product rst hand.”
www.retailinteriors.co.uk
Our island plot was in a perfect location, close to both the ‘customer
journey and experience zone’ educating on the various aspects of the
customer journey, and the POPAI stand on a third side we were in the hub
of it all. Our latest POP displays drew the attention of some very interesting
potential clients, and our new play table concept featuring displays for Intel
and Logitech encouraged visitors, much like shoppers, to interact with our
displays. Our poster frames and LED light panel also caught the eye of some great
new potential customers which was also encouraging.
We were also very pleased to have been nominated for 4 awards at POPAI’s big
reveal on the rst day of the show (just one of two companies nominated for more
than 4 awards this year). Safe to say we are now very much looking forward to awards
night to see what colours we get!
www.arkenpop.com
arken POP
42
www.a1retailmagazine.com

Contributors Article
60 years
Of Innovation
Duncan Hill, Managing Director at HL Display talks us
through the 60 year history of the merchandising company.
In 1954 innovator Harry Lundvall created
his very rst display solution for retailers –
a plate stand made from metal wire. From
this simple but revelatory product, which
was soon adopted by shops across
Lundvall’s native Sweden, HL Display was
born.
Today the company is celebrating its
60th year in the design, manufacture and
supply of point of purchase displays and
instore merchandising solutions for brands
and retailers. Six decades on it is just as
passionate about instore marketing
as ever.
Following hot on the heels of the plate
stand was a groundbreaking solution made
from heat bent plastic, which enabled
shops to display price details next to
products. This was a major step forward in
the development of modern point of
purchase thinking, where the notion of
merchandising products without price
information is the reserve of highend
stores and not embraced by either
massmarket retailers or their customers.
HL Display continued to grow and
develop new products but the company’s
biggest breakthrough came in 1975, when
Harry Lundvall’s son Åke Westberg
obtained a patent for a shelf edge strip
that he had designed. This came to be
known as Datastrip – one of HL Display’s
bestknown products. Datastrip made it
possible to display price and basic product
details on the shelf edge, an idea that now
forms the foundation of eective point of
purchase campaigns within the majority of
stores across all retail sectors.
Along with innovation and specialist
knowledge of the needs of brands and
retailers, HL Display also made POP
solutions more accessible thanks to its
production capabilities. While forward
thinking store owners and brands
understood that products needed to be
presented in their best light to maximise
sales, the majority previously did not have
the resources that would give them access
to eective, impactful display solutions.
In 1986 Lis and Anders Remius bought
HL Display. They saw the potential to
expand its operations outside of Sweden
and develop its product oering. The next
year HL Display sales companies were set
up in the UK and Belgium. These bases
enabled the company to start fullling its
“
As well as priding itself
on its reputation as
a cutting edge,
technologically
progressive company,
for the last 60 years HL
Display has also made
its customers central to
everything it does. It has
long been committed to
dening and upholding
its brand values,
providing its employees
across the world with a
clear framework
regarding the delivery
of the very highest
standards of service.
“
44
www.a1retailmagazine.com

www.a1retailmagazine.com
45

Contributors Article
potential in terms of bringing its products
to a broader audience. Further sales
companies were added in Germany in 1989
and Norway and France in 1990.
Between the mid to late 1990’s
additional sales divisions were established
in Poland, Austria, the Czech Republic,
Latvia, Russia and Turkey. With its global
perspective HL Display were able to help
retailers in these regions benet from tried
and tested methods and products. From
2000 to 2010 bases in Slovenia, the Ukraine
and Slovakia were added and HL Display
had also moved into Asia.
HL Display’s acquisition of PPE Ltd with a
UK based specialist manufacturer and
designer of bespoke point of sale and
merchandising displays in 2009 took the
breadth and depth of the company’s
services and product range to a whole new
level. It could now oer both standard and
bespoke products, enabling HL Display to
create eyecatching environments that
deliver an improved shopping experience,
boost brand awareness and increase sales
uplift for branded consumer goods all from
its massive 170,000 sq ft facility in Harlow.
Last year, as it approached its 60th
anniversary, HL Display took the decision to
unveil a modern and strong new brand
identity to cement its position in the
market. The new brand identity is the visual
representation of the next phase in the life
of HL Display and projects its ability to
adapt to market trends and customer
expectations through the continual
research and development of new
products.
As well as priding itself on its reputation
as a cutting edge, technologically
progressive company, for the last 60 years
HL Display has also made its customers
central to everything it does. It has long
been committed to dening and upholding
its brand values, providing its employees
across the world with a clear framework
regarding the delivery of the very highest
standards of service. This year HL Display
made its brand values even more client
focused with the introduction of a
Customer Charter.
The new Customer Charter makes HL
Display’s commitment to its clients clearer
and more measureable. While it is retaining
its brand values, the Charter claries point
by point how the company will ensure that
all clients receive high quality and ecient
service.
Just like the retail industry that it has
supported for the last six decades, HL
Display is constantly evolving to ensure it
continues to provide its clients with
eective solutions that deliver tangible
results from their instore campaigns. In
recent years the company has developed a
range of concept products such as the Ad
Pulse digital signage portfolio, Ad Lite LED
Flexi and the NEXT customisable cross bar
pusher system.
With this continuing commitment to
product innovation, focus on customer
service and ability to oer both bespoke
and standard solutions, HL Display is
looking forward to another 60 years in
the industry.
A1
Contact
HL Display (UK) Ltd
+44 (0)1279 41 23 45
www.hldisplay.co.uk
46
www.a1retailmagazine.com

www.a1lighngmagazine.com
47

Q&A Inspired Lighting
An Inspiring Company
We speak to Anil Anand,
Managing Director of Inspired
Lighting and find out what
his inspiration was behind his
latest product range.
Congratulations on your new LED range
for Retailers what has been your most
successful product in the range and why?
Thank you and we must admit we have
been overwhelmed by the response. We
have predominantly been suppliers of
replacement lamps but due to the rapid
change in regulations and technology, LED
lighting has gained huge momentum in
both domestic and commercial
applications. Our range of Techtouch LED
downlights has certainly made a strong
impact. With over 35 products to choose
from, high lumen output, excellent
photometric properties and 25,000hr lamp
life are just a few of the benets customers
have appreciated.
How can your LED products help Retailers
to save energy and money on their fuel
bills?
Reducing energy consumption is of course
the rst benet customers focus on and
this can be achieved by using any LED
products. However, for retailers it is just as
important to ensure the additional benets
of switching to LED lighting are achieved by
selecting the correct product based on
performance and reliability. It is essential
for a retail environment to be illuminated
correctly and this light level to be
consistent over time and the quality is
important due to maintenance costs.
Where do you see the future of LEDs in
Retail?
With almost all retail stores having
uorescent downlights it is no surprise
that the range of downlights we have
launched has been accepted so well. The
ultra slim range, with a height of only
30mm, has been perfect for tting within
display units or ceilings with no void thus
creating solutions that didn’t exist
before. We have no doubt that within a
relatively short period of time retail
outlets will be fully illuminated by LED
products due to the current tax benets
and the relatively short payback time for
any investment.
Do you have any additional Retail
products coming in to the market in the
next few months? If so, how do they
dier from other products on the
market?
We have a huge range currently under
development for the contract market but
our quality standards testing procedure
for new products can be consuming. We
will always endeavour to bring new
products to the market as soon as
possible but due to LED lighting
developing so fast it is important that
any products launched can withstand the
test of time.
What would be your favourite
LED product?
Well that is quite simple to answer. It has
to be our Red Dot Design award winning
CrystaLED. In my opinion there is simply
nothing else like it on the market. It is
truly a credit to our designers and R & D
department that turned an idea into
reality. The CrystaLED rewrote history
and is a product that is more of a feature
than simply a light source. It boasts a full
solid crystal body in either a Candle Lamp
or a golf ball shape with over 132 facets
to every item.
Are your products also available for
the retailer to sell competitively to the
consumer?
Yes. Our vast range of LED lamps are
already being sold throughout lighting
retailers, electrical wholesalers, online
retailers and furniture stores.
The uniqueness of some of our products
and the attractive packaging has been
one of the advantages customers
have appreciated.
A1
Contact
Inspired Lighting Ltd
sales@luxram.co.uk
+44 (0) 1706 620077
www.luxram.co.uk
48
www.a1retailmagazine.com

www.a1lighngmagazine.com
49

Q&A Retail Design Expo
Focus On... Lumsden
We chat to Callum Lumsden, founder and creative
director of Lumsden Design about the up and
coming Retail Design Expo.
We were thrilled to hear that you are on
the steering committee for the up and
coming Retail Design Expo, but our
readers would love to know more about
Lumsden Design. When and where did the
Lumsden story begin?
The Lumsden Design story began in earnest
about 20 years ago when we were known
as Lumsden Design Partnership (LDP). We
worked with retail clients from many
sectors including petrol stations through to
Lakeland kitchenware shops. The turning
point for us came when we won three
would have the privilege of working with
clients such as The British Museum,
Warner Bros. in Hollywood and the
Belvedere Museum in Vienna.
What has been your biggest challenge to
date and how did you overcome it?
When I reestablished our design team in
2010 as Lumsden Design, my agency had
a great portfolio but little in the way of
nancial backing. Our original client base
was terric and stuck with us but we also
struck lucky by winning the “Warner
my shoulder, but the UK is really good at
it and I want the Expo to shout about it
to the rest of the world.
Why do you think Retailers should
attend Retail Design Expo?
There is only one reason why retailers
employ guys like me apart from the fact
that we’re good fun to be with is that
we make their shops more protable. It
is a proven fact that customers always
spend more money in welldesigned
shops.
“Expo will give retailers the chance to see the best of the UK retail design
fraternity under one roof. From store design to visual merchandising, point
of sale to retail branding, British designers are leading the way.”
major new clients. Gap, Habitat in
Bluewater and the Tate Modern Shops, all
in 1999. This work brought LDP to the
forefront of retail design in the UK and
abroad, with the Tate Modern project in
particular, introducing us to an unknown
world of ‘cultural retail’. This focused our
skills on a design specialism which has
enabled us to work with an astonishing
array of retail clients in the cultural and
visitor attraction sectors around the globe.
I for one would never have thought that I
Bros. Studio Tour – The Making of Harry
Potter” Store. This pivotal project and
our previous work with the British
Museum gave us a springboard into the
world of visitor attraction retail.
What inspired you to become a member
of the steering committee of Retail
Design Expo?
In my opinion Retail Design has always
been regarded as the ‘poor man’ of the
design industry. Maybe I’ve got a chip on
Expo will give retailers the chance to see
the best of the UK retail design
fraternity under one roof. From store
design to visual merchandising, point of
sale to retail branding, British designers
are leading the way.
A1
Contact
Lumsden Design
+44 (0)20 7739 8572
www lumsdendesign.com
50
www.a1retailmagazine.com

Just one of our recent workshops for Hambleton District Council &
the Federation of Small Businesses which proved a great success.
Presentations
Taster Days
York - 9th September
London - 18th September
Master classes
York - 10th September
London - 19th September
...the choice is yours!
www.madeyoulookmadeyoustare.co.uk
A1Media
Have you
downloaded our
FREE APP yet?
www.a1retailmagazine.com
51

Day in the Life...
Chris
Field
We walk a day in the life of Chris Field,
Managing Director of Fieldworks
Marketing.
In today’s fast paced retail industry, technology
vendors can nd it dicult to keep up with
constantly evolving trends and customer
expectations. Giving them a hand is Fieldworks, a retail
focussed PR and marketing agency that specialises in
school, before heading to the oce for around 8am –
often on my bike if the weather is good.
Although a typical day is planned in advance, real life
often takes over and the plan changes mostly because
we work so closely with our clients, who are constantly
DAY IN THE LIFE…
“You only have look at the retail news headlines each morning to measure
just how quickly the industry is evolving. When you work anywhere near
retailers, you have to accept they are going to change their minds a lot; but
this is what makes the industry so exciting.”
connecting vendors with retail’s key decision makers.
Here, Fieldworks’ Director Chris Field oers a glimpse
into his hectic daily life, which involves juggling multiple
clients, managing a team of 12 employees and helping to
organise one of retail’s biggest global trade shows, as
well as a busy home life with his wife and children.
My day starts at 6am when I feed the dog, chickens,
and check on our sheep. As with any busy household, it’s
followed by a rush of everyone getting ready to go to
school and work. I take two of my four children to
Chris Field, Managing Director of Fieldworks Marketing.
responding to the latest retail trends. You only have to
look at the retail news headlines each morning to
measure just how quickly the industry is evolving. When
you work with retailers, you have to accept they are going
to change their minds a lot; but this is what makes the
industry so exciting. Retailers are probably closer to
consumers than any other sector and are constantly
trying to anticipate and
respond to their
52
www.a1retailmagazine.com

needs, something that Fieldworks work
hard to remain up to speed with every day.
With our business expanding so rapidly,
what used to be a day spent glued to my
computer is quickly being replaced with
regular trips abroad. Most recently we’ve
been working with the US Retail Trade
Federation, which means I often have to
travel to Washington. They’ve come to us to
help source speakers and gain advice for
their NRF Big Show, now eectively THE go
to global technology retail annual event. It’s
an exciting time for Fieldworks, as although
many of our customers are US software
companies with signicant EMEA
businesses, this is our rst major step into
the market by ourselves. US retail is quite
dierent to the UK and the rest of Europe,
so we hope the collaboration establishes us
as one the country’s top advisors about the
industry over here.
Although I’m often on the move, I make
time in my daily routine to ensure our client
retainers and projects are progressing on
schedule. We see ourselves as a catalyst for
enabling vendors to fast forward the
conversation they need to have with
retailers so that they can together nd the
answer. Having worked in
the industry for over 25
years, I’m still constantly
amazed at the gulf between
technology and retail.
Vendors that want to be
retailers’ trusted advisors
need to spend more time
listening to their needs, so
that they can respond much
more accurately. IT projects
fail too often for a myriad of
reasons, but a lack of a
shared vision is still a major
culprit. Recently, I’ve spent
time working with our
content team to create a
report titled ‘Selling to
Retailers’, which hopefully
shows just how well we
know this market. The
content we deliver is a really
important part of our daily
routine, and I’m constantly
working on new blogs and
stories that reect what’s
going on in the industry. So
much is happening that it’s
vital that we respond to it as
quickly as we can, and
sometimes these thoughts
are picked up within social
media and by national press.
With so many activities going on during
the course of a day, moving projects ahead
quickly is always a challenge, but I’m lucky
to work with a gifted team who I trust to
get things done. As an agency, we spend a
lot of time talking across departments – PR,
marketing, content, digital, social media,
events and telemarketing about what we
are going to do collaboratively before we
can actually get on with it. It’s easy to be
busy without delivering value to our clients
but our bottom line is ‘what did we do
today to help them win more business?’ I
know it’s been a good day when clients get
physical evidence of the value we deliver – a
story in a national newspaper, high
attendance at an event, a rampup in web or
social trac or a new contract from a
retailer.
After a busy day at the oce, I’d love to
say I while away the evening relaxing at
home. In truth, the rest of my day is spent
being a Dad, Husband, chef, DIY expert and
thoroughly decent human being – all at the
same time, before the clock strikes 12.
Contact
Fieldworks Marketing
0845 034 5602
www.eldworksmarketing.co.uk
A1
www.a1retailmagazine.com
53

www.a1retailmagazine.com
55

Out and About
Lumsden Design
John Lewis
Oxford Street, London
1
Celebrating 150 Years
There is now a free exhibition on the third floor of John Lewis to celebrate their 150th anniversary of the store
in Oxford Street, London. Lumsden Design has worked closely with the John Lewis communications team to
design this interactive exhibition exploring the unique heritage from draper’s shop to this iconic British brand.
The 2,800 square feet exhibition area is split
into eight distinct zones which focus on key
chronological points on the John Lewis’
timeline. Film, graphics, sound and scents
are used alongside artifacts to change the
pace of each zone, bringing the story to life.
On entering the exhibition you walk into
the original 1864 draper’s shop and the
recreation of the haberdashery interior.
Lumsden design team based this on a
surviving illustration.
Central to the narrative is the vision of
John Spedan Lewis, the man with the
revolutionary idea that all workers should be
coowners and share in the success of
his company.
‘The Birth of the Partnership’ is celebrated in
a recreation of Spedan’s study where he
convalesced for two years after a serious
riding accident in Regents Park. Using some
of Spedan’s possessions, such as his
microscope, cricket bat and even
his collection of butteries, Lumsden has
given a rounded insight into the man.
Visitors will then see the original three
handwritten books of the John Lewis
Constitution, a business model now
recognised across the world, and then, on to
the ‘Craft of Shopkeeping’ area which
explains how John Lewis’ passion for
customer service has guided the business
ever since.
Lumsden tells the story of the dramatic
WWII bombing that threatened the future
of the business with a montage of bleak,
black and white images of the Oxford
Street store combined with sound creates
a heavy atmosphere. The metal ‘takings’
tin damaged by the bomb adds a
poignant note.
A bright, lively interior has been created
for the Design Zone, celebrating the work
of the famous designers, artists and brands
associated with the retailer. A colourful,
bespoke weave inspired by the retailer’s
textile mill, Herbert Parkinson, lls the
exhibition wall and ceiling.
Visitors exit the exhibition with a glimpse
into how we will shop, live and look in the
future, through a unique collaboration with
the Royal College of Art.
Communications Director at John Lewis,
Peter Cross said: “Curating and presenting
150 years of history of a British icon was no
mean feat. From the recreation of the
odour of a 19th Century draper’s shop to
the terror of the Second World War,
Lumsden has been relentless in creating,
with us, a truly memorable and atmospheric
experience.”
Creative Director of Lumsden Design,
Callum Lumsden, said: “It is an engaging
and joyous story of one man’s vision of
running a better business and how this still
remains inspirational 150 years later.
It needed to be a truly immersive,
informative and compelling experience for
visitors so they will walk away with a clearer
understanding of the value of John Lewis
and how it has shaped the face of retailing
in the UK.”
A1
Contact
Lumsden Design
+44 (0)20 7739 8572
www.lumsdendesign.com
56
www.a1retailmagazine.com

www.a1retailmagazine.com
57

Out and About
Dalziel and Pow
Jigsaw
London, UK
2
Flying the Flag
Dalziel and Pow help to create a new concept store
for fashion group Jigsaw.
Jigsaw, the fashion group who have
ranges for women, men as well as a junior
range, have recently opened a agship
store on Duke Street, North Mayfair.
They also have an instore café which is
operated by Fernandez and Wells and has
art by emerging artists.
This new store is on the ground and
basement oors of the newly refurbished
Queen Anne building only 50 yards from
Oxford Street. Dalziel and Pow have
created the branding, identity design,
packaging, print collateral, 3D and 2D
signage as well as the environmental
graphics. The brief they were given
was to create a new concept store
for Jigsaw.
The design embraces the existing
bricklined architecture, oset against
a textural monochrome box where the
character of the brand is expressed
through found furniture and
commissioned artwork.
Contact
Dalziel and Pow
+44 (0)20 7837 7117
www.dalzielpow.com
A1
Dalziel and Pow have created
the branding, identity design,
packaging, print collateral, 3D
and 2D signage as well as the
environmental graphics.
58
www.a1retailmagazine.com

“
Out and About
Cheil UK
John Lewis
UK
3
Beautifully Smart
Cheil UK creates ‘Beautifully Smart’ in-store campaign for
exclusive launch of Samsung’s WW9000 in John Lewis.
Samsungs new ‘iconic’ WW9000 washing
machine was launched in nine of the
John Lewis agship stores with a six
metre display in Peter Jones in Chelsea.
These displays were Samsungbranded
with the WW9000 taking centre stage
against a blue 3D backdrop of iconic
household products, nished o with the
caption: ‘There has never been an iconic
washing machine’. John Lewis sold this
exclusively for four weeks.
This campaign then continued with
ASite displays in 20 other John Lewis
branches throughout the UK. Cheil UK
were responsible for the concept and
the creation of the window display
and design.
Head of Marketing, Home Appliances,
Samsung UK, Lana Sanleandro said:
“In almost every category there is one
hugely iconic product, but that hasn’t
been true of the washing machine
category – until now. The WW9000
brings much needed innovation, design
and performance to the category, and
will reinvent the way shoppers buy
washing machines.The launch of the
WW9000 is about putting it centre
stage and therefore front of mind for
customers to see and experience.”
Head of shopper marketing & retail
experience at Cheil UK, Peter Martin,
added: “Samsung is known for its
innovative products and the WW9000
doesn’t disappoint – it’s a truly
stunning piece of technology.
‘Beautifully Smart’ nods to the
intelligent design of the product while
the creative thought, ‘10 principles of
smart design’, highlights the unique
capabilities of the WW9000.
Taking over the window displays of
an iconic British retailer for an iconic
product felt like the ideal platform
through which to launch the WW9000.
We kept the window display design
simple opting for a bold backdrop to
contrast with the white, and equally
bold, WW9000.”
Contact
Cheil UK
www.cheil.com
A1
{ “
The launch
of the WW9000 is about
putting it centre stage
and therefore front of
mind for customers to
see and experience.
Head of Marketing, Home
Appliances, Samsung UK, Lana
Sanleandro
60
www.a1retailmagazine.com

Out and About
Premier Electrics
Marks & Spencer
York, UK
4
Bright
Sparks
Mid-Ulster based electrical contractor completes major project at
the new Marks & Spencer store in York which is part of a £90m
Vangarde Retail Park.
Premier Electrics from Bellaghy, MidUlster
have recently installed a full electrical tout
at Marks & Spencer (M&S) at Monks Cross,
Vangarde Retail Park on the outskirts of
York. This 150,000 sq ft store is now one of
the most sustainable stores, with eco
features such as a 60,000 litre rainwater
harvesting tank, a green living wall and PV
solar panel installation.
It took 15 weeks to complete this million
pound plus contract, which included
installing solar panels as well as all the
electrical tout of the store’s departments
of fashion, beauty, food, home, instore
bakery, deli counter and a 170 seat café.
Liam Martin, Premier's Project Manager at
M&S Monks Cross, said the electrical tout
was a challenge for Premier's 16strong
project team.
He explained: "The sheer size of the store
and the timescales were the main
challenges. Previous stores of this size
completed by M&S had 25 or 30 week
programmes, however Monks Cross was
completed in just 15 weeks."
This awardwinning contractor has
completed electrical touts for many of
the top retail brands throughout the UK
and Ireland as well as across Europe in
Germany, Spain, Austria, Belgium
and Holland.
A1
Contact
Premier Electrics
028 7938 6849
www.premierelectrics.com
62
www.a1retailmagazine.com

Out and About
CDS Group
Samsung
UK and Ireland
5
New
Experience
CDS Group and Cheil
collaborate for Samsung
Experience Stores Launch
CDS Group Services and Cheil recently
collaborated to completely t out the new 11
Samsung stores in the UK and Ireland. CDS
Group started with the site surveys, then the
production of construction drawings and
mechanical and electrical requirements,
through to manufacturing and installation.
All of the stores opened on the same day so
work had to take place simultaneously
across all 11 stores. These new innovative
stores now enable customers to try the
products prior to buying them and they all
have the complete range of Samsung’s
mobiles, tablets, laptops as well as
wearables and the new Samsung Galaxy S5.
CDS Group Services CEO, Brad Hurter said:
“The Samsung Experience Stores illustrate
the exciting possibilities that are now
available to us in creating a unique and
interactive shopping experience.
To manufacture and t out 11 stores
simultaneously was a proud moment for
the CDS Group and conveys our expertise
in strong project management skills.”
The partnership between Samsung and
Carphone Warehouse providing Samsung
Experience Stores across Europe was
announced in January. The new UK store
rollout follows the successful opening of 19
stores in Germany, Portugal, Netherlands,
Sweden and Spain in recent weeks.
Contact
CDS Group
+44 (0)845 674 4420
www.cdsgroup.uk.com
A1
64
www.a1retailmagazine.com

Out and About
Albion Design and Fabrication
Hackett
London, UK
6
Creating
Displays
Albion and Hackett team up
to create dramatic displays
for Regent Street store.
Hackett now have custom shelving units
which have been produced by Albion Retail
Interiors. Using their expertise and
experience, Albion have created slim tubular
support framework for the shelves. The
timber uprights of the units for the ground
oor have been nished in a stylish matt
black. Albion also sourced a very unique
shade of antique brass for the upper oor.
The brackets which hold the clothes rails
have a special laser cut ‘H’ shape.
The project was managed from start to nish
by Albion who even sent in their house
manufacturing team to install these new
shelving displays.
“Albion were a sound and reliable partner
for what was an extremely fast paced
project” commented the representative
from Hackett Store Development. “The
Albion team eectively took on board our
design and produced a high quality and
robust product in short space of time. They
were highly communicative and t into our
construction schedule with ease. Their work
features across two oors and since opening
we have commissioned Albion to produce
four more units to sit along side the original
order.”
A1
Contact
Albion Design and Fabrication
+44 (0)1767 692313
www.albionretailinteriors.co.uk
66 www.a1retailmagazine.com

www.a1retailmagazine.com
67

Out and About
designLSM
Lacoste
London, UK
7
Setting the
Scene
designLSM’s retail interior design team have been working
with Lacoste since 2001 and are delighted to now be working
on their new Devanlay concept. The Regent Street London
boutique is the first to open with the new concept.
Since 2001 designLSM’s retail interior design
team have worked closely with Lacoste and
are now working with them on their new
Devanlay concept in the Regent Street
London boutique.
They have created double height space and
mezzanine between the ground and rst
oors and they have a new concrete
staircase which includes a timberclad ‘event
box’ midlanding. The timbercladding is
continued across the ceiling of the ground
oor and up to the edges of the mezzanine.
Double height mirrorclad and Virocclad
walls add to the sense of drama and provide
the ideal backdrop for the new display
furniture by Devanlay and Space Inverters.
As this Regent Street London boutique is
located within a Grade II Listed building
designLSM’s retail interior design team was
sensitive to the original building when
designing for Lacoste.
Contact
designLSM
+44 (0)1273 820033
www.designlsm.com
A1
68 www.a1retailmagazine.com

A1
A1
Retail
07828 608162
holly@a1mediamagazines.com
www.a1retailmagazine.com

Products
Pick N Mix
To advertise in this section please contact Holly Croot on T: 07828 608 162 or holly@a1mediamagazines.com
Andy Thornton
+44 (0)1422 376000
www.andythornton.com
Andy Thornton Ltd has launched a range of retail
display tables, ideal for fashion merchandising
and general giftware. Based around a traditional
farmhouse kitchen design, the tables can be
manufactured to any dimensions and at dierent
heights to vary the visual impact. They feature
mock industrial rivets and are nished in a superb
antiquewhite crackle paint nish. The tables
complement perfectly the rest of the Andy
Thornton ‘Urban Vintage’ range of retail display
products which includes shelving units, carts,
trolleys, cabinets, drawers and garment rails.
Andy Thornton also supplies vintagestyle
lighting, original shop ttings and decorative
metal tiles for cladding ceilings & walls.
DuoCall
+44 (0)333 313 5000
www.duocall.co.uk
Meadowhall Shopping Centre’s management team is enjoying superfast Internet connectivity thanks
to a new partnership with managed services provider, DuoCall.
The Shopping Centre is one of the largest of its kind and widely regarded as Yorkshire’s premier
shopping destination.
The fully managed service provides connectivity to the Internet and Cloud based services for the
Management team and onsite training facility.
Rotherhambased DuoCall worked with Meadowhall’s IT team to ensure a seamless transition to the
new 100MB circuit. DuoCall will continue to provide support with 24/7 proactive monitoring of the
connection, which will see the IT and Telecom specialist deal with any issues as they arise.
Below: Chris Breeze, Meadowhall IT manager, and Phil Coley, director at DuoCall.
GE LIGHTING
+36 1 447 6399
www.gelighting.com
GE Lighting has launched the GE LED T8 range
of LED tubes as a straightforward solution for
retailers and commercial building owners
looking to upgrade their lighting systems.
Designed for easy retrotting into standard
T8 uorescent luminaires with electromagnetic
ballasts, the LED tubes oer up to 60 per cent
energy savings and a quick return on
investment. The GE LED T8 tube range is an
ecofriendly lighting technology that provides
an easy and practical way for retailers to
integrate into the LED sphere.
Designed with performance and reliability in
mind, the new range boasts eciency and
durability gures that far outstrip its
uorescent predecessors.
Posiex
01904 717180
www.posiex.com
The new XT Range from Posiex, with bezelfree touchscreens and fanfree technology,
ts seamlessly into any elegantly decorated retail environment. The sleek and modern
look is reinforced with a powerful Intel processing unit oering uninterrupted
performance, outstanding reliability and ultimate security – all providing piece of mind
for the business owner.
The Posiex brand is recognised worldwide as a leader in the design and manufacturing
of EPoS products. The XT range is the latest series from Posiex, developed to be one of
the most desirable ranges of EPoS terminals on the market today.
70 www.a1retailmagazine.com

To advertise in this section please contact Holly Croot on T: 07828 608 162 or holly@a1mediamagazines.com
Products
Pick N Mix
Hacel
+44 (0)191 280 9911
www.hacel.co.uk
Amourcoart
+44 (0)1732 467994
www.armourcoat.com
Armourcoat’s modular decorative panel system, ArmourFX, has been specied for use on the new Jaguar
Land Rover ‘In Residence’ global exhibition stand programme.
Launched at the Geneva auto show, ‘The Residence’ stand design reects the core principals of these
iconic British brands through a high tech digital display. Jaguar Land Rover’s use of technology has
resulted in a cuttingedge stand design with a focus on ease of construction and the use of lightweight
materials. Eventually there will be ve tradeshow ‘kits’ stationed in dierent parts of the world, the stand
being seen in Beijing, Paris and Los Angeles later this year with a concept stand in New York. Designed by
global creative business Imagination, the Jaguar Land Rover stand include over 100 custom ArmourFX
panels in a concrete coloured polished plaster nish.
The clean crisp linear styling of the unique Hacel
SkyWay LED Modular System is eminently suited
to oer form and function to Retail, Commercial
and Architectural environments.
Spacer and Directional Modules are easily linked
to create stylish suspended structures with a
range of high quality LED luminaire modules
integrating prewired Fixed, Adjustable and
Linear Downlighters and Uplighters. A wide
choice of lumen outputs, colour temperatures,
control gear types and accessories oer style,
versatility and practicality to a wide range of
lighting scenarios. SkyWay is available is Black,
White and Graphite powder coat nishes with
corporate colours available on request.
www.hacel.co.uk
Panache
+44(0) 208 752 2520
www.panachedisplay.co.uk
Panache Display present our new female collection
Nouveau. Our new female mannequin is inspired by
the natural forms of nature with soft curved lines,
which allow her to harmonise with her surroundings.
The collection consists of eight rened poses with
three stylised head options and two hand options.
The complete collection of Nouveau is available
to view in our London showroom from the end of
July 2014.
Toshiba Tec
+44 (0)1491 875708.
www.toshibateceu.co.uk
Online retailer of animal products and medicines for pet owners across the UK,
Animed Direct is reporting signicant time and cost savings since purchasing
four Toshiba BEV4 direct thermal printers from reseller and consumables
supplier, Swiftclik.
Installation of the high performance Toshiba desktop printers has signicantly
reduced Animed Direct’s spend on rolls of selfadhesive labels, resulting in a
complete return on investment in just two months.
Animed Direct is using the BEV4 system to print customer information and
medication dosage instructions on to labels for the products dispensed in
the pharmacy.
arken POP International
+44 (0)1638 565656
www.arkenpop.com
arken have an exciting new addition to their LED light box oer The Finelite
SlideIn – a slim design that illuminates the graphic insert to make it super
vibrant, for maximum impact. Made from naturally anodised aluminium it
features a nonreective PFS front sheet, and uses LED strips to create even
illumination across the whole fascia.
• Easy poster access – simply slidein to top or side
• Even vibrant light dispersal
• Slim format just 38mm deep
• Uses 65% less energy than traditional tubes
• A 57 yr minimum life expectancy on LED's
• Easy to mount to shop t panels
•Standard poster or bespoke sizes available, all made to order
www.a1retailmagazine.com
71

Products
Pick N Mix
To advertise in this section please contact Holly Croot on T: 07828 608 162 or holly@a1mediamagazines.com
Thorn Lighting
0844 855 4810
www.thornlighting.co.uk
Thorn Lighting’s modern Glacier II decorative
pendant range now extends to provide a high
performance alternative to traditional HID
versions. Ecient LEDs (36/75W) deliver
between 3000 and 6000 lumens respectively
while achieving up to 107 Llm/W ecacy.
With a choice of colour temperatures (3000
and 4000K), a CRI of >80 and a 3 McAdams
rating for colour consistency. Glacier II LED is
ideal for high trac applications, such as retail,
education and leisure, and minimises
maintenance demands and costs with a long
50,000hour lifetime (@L70, Ta 25°C).
ONELAN
+44 (0) 1491 411400
www.onelan.com
The Chemist Warehouse group now employs over 4000 sta members and is Australia's largest pharmacy
retailer with stores located throughout the country.
ONELAN was chosen as it operates on a stable platform (Linux operating system), is cost competitive, and
enables either full screen or multizone multimedia layouts with simple content management.
There are four separate channels of content to each store: two pure advertising support and two 'Healthy
Break' infomercials. Four wireless ONELAN media players and two 40" screens, and two 32" are installed in
each store.
Nora
+44 (0)1788 513 160
www.nora.com
Celebrating its 25th anniversary, the rubber oor
covering noraplan stone from nora systems is
now available in a refreshed colour palette and
additional surface version.
As well as the classic refractive surface structure,
noraplan stone is now available in a new, smooth
version. Also revised for its anniversary, the
colour range now includes vivid new colours like
Kiwi Green or Aquamarine, in addition to the
timeless, discreet grey and beige tones.
Customers can now choose from a total of
twenty dierent colours in the standard range of
refractive surface variants and a total of 8
colours options for the new, smooth surface.
Kawneer
+44 (0)1928 502500
www.kawneer.co.uk
Glazing systems from leading architectural
aluminium supplier Kawneer were specied
for London’s rst designer outlet centre for a
host of reasons.
Kawneer’s AA®100 curtain walling and series
190 heavyduty commercial entrance doors
were selected by Leslie Jones Architects for
the £60million London Designer Outlet at the
heart of the 87acre Wembley Park
development.
The rst scheme of its kind to be built within
the M25, the outlet centre will serve a new
community of more than 4,000 homes as
well as a wider catchment of 8.4million
people. Rated to BREEAM “Excellent”, it
provides visitors with 70 outlet stores, 15
restaurants, coee shops and a ninescreen
cinema complex, all over four oors.
Dorotape
+44 (0)1858 431642
www.dorotape.co.uk
New from German manufacture Aslan this self
adhesive vinyl has been developed specically
for the wall decoration market. It has an easily
removable/repositionable adhesive allowing it
to be applied simply and removed cleanly. The
lm comes in a range of 25 colours and can be
plotter cut into intricate designs. Apply to
almost any wall surface for promotional or
longer term graphics. Excellent for retail,
display, hospitality, and schools in fact
anywhere where graphics need applying direct
to the wall surface.
72 www.a1retailmagazine.com

Products
Pick N Mix
REALEX
+44 (0)2031 785 370
www.realexpayments.co.uk
Specialist ecommerce, sales and marketing
company Hemingways Marketing Services Ltd
(HMS), with clients including; Cadbury, Green &
Black’s, and John Lewis, proclaims exponential
growth.
Transacting nearly £32 million in 2013, HMS has
seen a 611% increase in transaction volume and a
405% increase in transaction value over the past
7 years without any impact on service. The
growth is attributed to Realex Payments’
capacity to scale its systems to meet HMS’s
requirements.
Mad About Design
+44 (0)20 3598 3138
www.themadpeople.com
Mad About Design worked closely with Dior to design,
build and install a promotional site to promote the launch
of Addict Fluid Stick on a Roadshow stopping in 3
shopping centres. The black structure was highlighted
with pink neon lights and TV screens, and a central
consultation area encouraged shoppers to enter the space
and test the product. A photobooth was also created and
oered shoppers the chance to take a snapshot of
themselves to keep. The striking site was moved to three
shopping centres throughout April, oering the brand a
full month of visibility across the country.
Andrew Johnson Managing Director at HMS,
says: “Realex Payments’ capacity to scale has
not only helped HMS as the business has grown
but also enabled us to maximise online revenues
during peak trading times. During December our
processing volumes are more than double those
in other months. Downtime is never acceptable
in the retail world, coping with these peak trac
times is absolutely vital in keeping customers
happy and sales owing. Robust processing
systems and capacity to cope with these
dramatic trac increases is where this
partnership has really excelled.”
In addition to scalability Realex Payments’ ability
to keep pace with consumers changing habits
whilst providing insights into customer trends
has been instrumental in reducing HMS’s
susceptibility to fraud.
Securikey
+44 (0) 1252 311888
www.securikey.co.uk
Securikey is the largest supplier of Master Lock products to the UK security
market. Oering a comprehensive range of highly innovative products
including combination padlocks, key padlocks, locker locks, safety lockout
and key storage solutions, all Master Lock ranges from Securikey are
designed to meet the exact needs and standards of the UK market.
Recognised worldwide as the leading manufacturer of safety and security
devices, and oering the widest padlock range for both domestic and
commercial markets, Master Lock is a name that is synonymous in the
industry with quality and innovation. Whether required for use at home,
school or in a commercial setting, every Master Lock product oers reliability,
durability and high functionality.
Signbox
+44 (0) 1784 438688
www.signbox.co.uk
Signbox demonstrates the advanced functionalities of dynamic digital signage
solution DTAG100i at Marketing Week Live 2014.
Leading architectural signs specialist Signbox introduces the innovative digital
signage solution DTAG100i, which is the latest addition to the company's products
portfolio from its partner Dot Origin.
DTAG100i is a unique device that uses shortrange wireless technology, including
Bluetooth Low Energy (BLE) and Near Field Communications (NFC), to enable
increased consumer interactivity and brand engagement with digital signage, kiosks
and instore pointofsale systems. Unlike other NFC tags and iBeacon solutions, the
DTAG100i can be dynamically updated with new content and identity information
via USB.
74 www.a1retailmagazine.com

Where to stay
5 Shining Stars
in Bath
Our very own Terry Ware enjoys a relaxing break in the
5 star Macdonald Bath Spa Hotel.
Sometimes it’s good to splash out and
what better place to do so than in Bath
excuse the pun – well, the Macdonald
Bath Spa Hotel that is.
As we approached the hotel from
the winding driveway through the well
manicured gardens it quickly became
apparent that this was no ordinary
hotel.
We had booked ourselves into the
luxury spa after choosing from an
endless list of wonderful stress busting
treatments. We arrived just in time
after a motorway journey from hell but
this all faded away very quickly as
Maria, my therapist, worked her magic
and it all disappeared, which was a
great start for the rest of our stay.
Our four poster skyline suite had
amazing views of this historical city
with all ttings to the standard you
would expect from a ve star
establishment including a marble
bathroom. Our evening meal, served in
a palatial restaurant the size of a
ballroom, still retained that personal
feeling. The meal was cooked,
presented and served in a professional
manner by friendly sta. The menu
included a good choice of food and
wine to satisfy every palette. The
following morning was no dierent,
with one of the best breakfast menus
you could possible wish for and
denitely one of the tastiest hotel
breakfasts I have ever eaten. I feel this
is always an area that seems to let
hotels down but this was certainly not
the case here it was delicious and set
us up for the day ahead.
The Macdonald Bath Spa Hotel is
only a 15 minute walk from the lovely
city centre and well worth a weekend
away so if budget allows this hotel will
make it that extra bit special. Oh how
the other half live!!
Contact
The Macdonald Bath Spa Hotel
+44 (0)1225 444 424
www.MacdonaldHotels.co.uk/BathSpa
A1
“We arrived just in time after
a motorway journey from hell
but this all faded away very
quickly as Maria, my therapist,
worked her magic and it all
disappeared, which was a great
start for the rest of our stay.”
76
www.a1retailmagazine.com

www.a1lighngmagazine.com
79

On the web
To advertise in this section please contact Holly Croot on T: 07828 608 162 or email holly@a1mediamagazines.com
Adhesive Hang Tabs
HiImpact
www.hiimpactproducts.com
Associations
SDEA
www.shopdisplay.org
Badges
Badgemaster
www.badgemaster.co.uk
Balloons, Bunting, Banners
BLoony Ltd
www.bloony.com
Bespoke Shopfitting Manufacturers
Retail Furniture Ltd
www.retailfurniture.net
Bespoke Shopfittings
Alan Nuttall Ltd
www.nuttalls.co.uk
HEC Showman Ltd
www.hecshowman.co.uk
Brochure Holders
Brochure Holders International Ltd
www.brochureholders.com
Café Banners
Albion Design & Fabrication Ltd
www.albionmanufacturing.com
Carpets - Bespoke Printed
Fusion Carpets
www.fusioncarpets.com
Christmas Displays
Graham Sweet Studios
www.grahamsweet.com
Communication
CallSystem
www.callsystem.com
Design Agency
Lucky Fox
www.luckyfox.uk.com
Design Consultancies
The Attic Room Design Limited
www.theatticroom.co.uk
Design4retail
www.design4retail.co.uk
Mad About Design Ltd
www.themadpeople.com
Design Consultancies
Sheridan and Co
www.sheridanandco.com
Designers and Manufacturers of
Retail Displays
Alan Nuttall Ltd
www.nuttalls.co.uk
Concept Data Display Ltd
www.conceptdata.com
Heartbeat
www.heartbeatuk.com
Microslat International Ltd
www.microslat.com
Vision On
www.visionon.net
Designers, Manufacturers and
Installers of Retail Interiors
CDS
www.cdsgroup.uk.com
Display Lighting
Display Lighting Ltd
www.displaylighting.com
Encapsulite International Ltd
www.encapsulite.co.uk
Display Materials
bbrown
www.bbrown.co.uk
Display Projects
GD Projects
www.gdprojects.eu
Display Solutions
NEC UK Limited
www.necdisplays.co.uk
Display Systems
Albion Design & Fabrication Ltd
www.albionmanufacturing.com
bbrown
www.bbrown.co.uk
Display Systems and Digital Signage
Faireld Displays and Lighting
www.fairelddisplays.co.uk
Entrance Barrier Matting
COBA Europe Ltd
www.cobaeurope.com
E-payments
Intelligent payments
www.intelligentpayments.co.uk
Escalators
Stannah Lifts
www.stannah.com
Fire Retardancy Textile Finishers
Essex Flame Proong
www.essexameproong.co.uk
Flooring
COBA Europe Ltd
www.cobaeurope.com
Flooring – fast curing resin systems
Degaoor Ltd
www.degaoor.com
Fragrance and aroma diffusers
Aromatise
www.aromatise.co.uk
Furniture and Fixings
Shopkit
www.shopkit.com
High Pressure Laminates
Deralam
www.deralam.co.uk
Industry Bodies
British Retail Consortium
www.brc.org.uk
POPAI
www.popai.co.uk
Retail Trust
www.retailtrust.org.uk
SDEA
www.shopdisplay.org
Instore Maintenance
Gem 2 Support
www.gem2support.co.uk
Inground Uplighters
Light Projects
www.lightprojects.co.uk
Interior Fit-out Contractor
Alan Nuttall Ltd
www.nuttalls.co.uk
Nason Foster
www.nasonfoster.co.uk
78 www.a1retailmagazine.com

To advertise in this section please contact Holly Croot on T: 07828 608 162 or email holly@a1mediamagazines.com
Interior Fit-out Contractor
The Bridgford Group
www.bridgford.co.uk
Laminates
Abet
www.Abetuk.com
EGGER (UK) LTD
www.egger.co.uk
Large Format Graphics
Stylo
www.stylographics.co.uk
Lighting
Shopkit
www.shopkit.com
Light Panels
Artillus Illuminating Solutions Ltd
www.artillus.com
Linoleum for furniture making &
Shop Fitting
Floormart Ltd
www.linoonline.co.uk
Loyalty Systems
DED Limited
www.ded.co.uk
Mannequins, Busts and Forms
Morplan
www.morplan.com
Mannequin Renovations & Wig Makers
Arty Wigs Display
www.artywigsdisplay.com
Manufacturers of shopfittings and
shopfitting equipment
Dragon Display Systems Ltd
www.dragondisplay.co.uk
Merchandising
Gem 2 Support
www.gem2support.co.uk
Merchandise Display Furniture
MDF Displays
www.mdfdisplays.co.uk
Mobile Retail Software
VeriFone Globalbay
www.globalbay.co.uk
POP Installations
AdInstall
www.adinstall.co.uk
POP Installations
CJ Services (UK) Ltd
www.cjservices.co.uk
Gem 2 Support
www.gem2support.co.uk
Plan 2 Install
www.plan2install.co.uk
POP/POS
Amari Plastics
www.amariplastics.com
Arnold Plastics
www.arnoldplastics.com
POS and Display installation
solutions
Ad Install
www.adinstall.co.uk
POS Hardware
DED Limited
www.ded.co.uk
PR and Marketing
Vast Publicity Limited
www.vastpublicity.com
Queue Management
Albion Design & Fabrication Ltd
www.albionmanufacturing.com
Retail Display
The Shoptting Shop Limited
www.theshopttingshop.co.uk
Retail Display Manufacturer
Apple Display and Shoptting Ltd
www.appledisplay.co.uk
Strata Panels UK
www.stratapanels.co.uk
Retail,Hospitality & Display
Lighting
Compact Lighting
www.compactlighting.co.uk
Retail Lighting
Morplan
www.morplan.com
Rubber Sheeting
COBA Europe Ltd
www.cobaeurope.com
Shopfitters
Alan Nuttall Ltd
www.nuttalls.co.uk
International Displays
www.internationaldisplays.co.uk
Nason Foster
www.nasonfoster.co.uk
Shopfittings
Dragon Display Systems Ltd
www.dragondisplay.co.uk
Heartbeat
www.heartbeatuk.com
Morplan
www.morplan.com
Signage
Bull Signs (International) Limited
www.bullsigns.com
Shopkit
www.shopkit.com
Size markers for hanging
garments
Marc Bric
www.marcbric.com
Slatwall System
Microslat International Ltd
www.microslat.com
Turntables
Movetech UK
www.movetechuk.com/display
Vinyl Matting
Plastic Extruders
www.plastex.co.uk
Visual Display Training
Made You Look
www.madeyoulookmadeyoustare.co.uk
Visual Merchandising
Minki Balinki
www.minkibalinki.com
Waterproof Coloured Lighting
Encapsulite International Ltd
www.encapsulite.co.uk
Wood and Panel Machinery
SCM Group (UK) Ltd
www.scmgroupuk.com
www.a1retailmagazine.com
79

Directory
To advertise in this section please contact Holly Croot on T: 07828 608 162 or email holly@a1mediamagazines.com
ADHESIVE TABS
Hi-Impact Products
manufacturers their Ultra
Hang Tabs which are different;
Faster to use, Greener, with a patented innovative
design, for quickest use in-store. They have recently
unveiled their new unique sheeted format Tabs. They
also supply their new patented Miracle-Sticks ®
eliminates scotch tape from in-store signage. All their
products are now stocked in their Netherlands depot.
Contact : Carl Pomerantz
Tel: + 1 514 426 1634 Fax: + 1 514 426 1684
Email: info@hi-impactproducts.com
www.hi-impactproducts.com
BALLOONS & BUNTING
Making advertising balloons easy to use! Balloon
printers supplying all accessories for POS decorations
including helium gas. Also flags, banners, bunting,
sashes and staff clothing.
B-LOONY Ltd
tel. 01494 774376
e-mail: sales@b-loony.co.uk
web: www.b-loony.com
Sunnyside Road, Chesham, Bucks HP5 2AR
BAUBLES
personalised, branded, logo baubles - ideal for
promotion, decoration, display, gift with purchase, fund
raising, visual merchandise and many other applications
Festive Promotions
t: 01865 744711 sales@festivepromotions.com
www.festivepromotions.com
the grotto, 70 sandfield road, oxford ox3 7rl
BESPOKE SHOPFITTING MANUFACTURERS
We are a large, established,
joinery manufacturing
business offering shop
fitters and retailers the opportunity to purchase high
quality, joinery and bespoke shopfitting solutions
within a vast product range, supplied in a professional,
cost efficient manner. Retail Furniture Ltd. is also able
to offer polyurethane edging, which is manufactured in
house. Please contact us for full details.
Retail Furniture
Tel: 01952 587277 Fax: 01952 587667
sales@retailfurniture.net www.retailfurniture.net
Unit E, Halesfield 13, Telford, Shropshire, TF7 4PL
DESIGNERS & MANUFACTURERS
OF POINT OF SALE PRODUCTS
Concept Data Display Ltd offers our clients more than
21 years experience in the design & manufacture of
point of sale and retail display products, standing
testament to our ever expanding and loyal client list. We
provide ourselves on our reputation for providing high
quality products on time and at a competitive price.
Concept Data Display Ltd
Tel: 0113 265 0093 Email: sales@concept-data.com
www.concept-data.com
Concept House, Victoria Industrial Estate, Victoria Road
Seacroft, Leeds LS14 2LA
DISPLAYS
WINDOW & INTERIOR
Your shop and window display project managed from
start to finish. Cable Displays, Freestanding Frames,
Poster holders, Rotating Displays, Cube Displays,
Light Panels, POS, Shelving and much more...
All across the UK, Off-the-shelf or bespoke, we have
something to suit everyone!
T: 01743 465531 E: sales@midwestdisplays.co.uk
W: www.midwestdisplays.co.uk
GRAPHIC MATERIALS SUPPLIERS
With over 25 years experience, Doro
Tape are major suppliers to the UK’s
sign and graphics industry, providing
a vast range of consumables, films
and accessories. Everything from
speciality vinyl, to wide format digital printing media.
Doro Tape UK Ltd.
T: 01858 431 642 F: 01858 466 992
www.dorotape.co.uk
New Mill, Farndon Road, Market Harborough,
Leicestershire, LE16 9NP.
A1Retail
To advertise
in this section
please contact
Holly on
01787 222251
holly@a1mediamagazines.com
80
www.a1retailmagazine.com

To advertise in this section please contact Holly Croot on T: 07828 608 162 or email holly@a1mediamagazines.com
Directory
POP INSTALLATION
CJ Services delivers guaranteed
compliance rates for all your in-store
marketing activity.
• Marketing Solutions
• POS Placement
• Telesales • Field Sales
• Product Experience Presentation
• Promotional Implementation • Retail Audits
• NPD Introduction and Pull Through
CJ Services
T: 0800 009 4189 E: sales@cjservices.co.uk
W: www.cjservices.co.uk
15 Stuart Road Manor Park Runcorn WA7 1TS
SHOPFITTING & DISPLAY MANUFACTURERS
Walker Bros have been
manufacturing metal display
products for over 30 years. Our
standard range of solutions includes: Display Hooks,
RSB’s, Shelf Brackets, Shelving Accessories, Flower
Displays plus our Queuing System. We can also offer a
full bespoke service for when you want something a
little bit different.
Walker Bros (Elland) Ltd
Tel: 01422 310767 or Email: sales@wbelland.com
www.retail- innovations.co.uk
Ainleys Industrial Estate, Huddersfield Road, Elland,
West Yorkshire. HX5 9JP
INDUSTRY BODIES
Shop and Display Equipment Association represents
manufacturers and suppliers of shopfittings, display,
PoS, signage and visual merchandising. It offers a wide
range of services to its members and helps retailers
source all their retail display needs.
Shop and Display Equipment Association
T: 01883 348911 E: lawrence@sdea.co.uk
www.shopdisplay.org
24 Croydon Road, Caterham, Surrey CR3 6YR
SHOPFITTING & DISPLAY SCHEMES
At SMITHvc we
offer a bespoke
service for shop
fitting and
design, window
display schemes and beautiful collections of fashion
mannequins. 2012 winner for the 'Best in store
installation' for a new department in a prestigious
London store.
SMITHvc
T: 0777 55 00 964 E: michael@smithvc.com
W: www.smithvc.com
London Office: 34a Ongar Road SW6 1SJ
LEAFLET DISPENSERS
Premium quality ‘Clear
View’ Leaflet Holders and
POS solutions from
Brochure Holders International. With an extensive
selection of counter stands, wall displays, outdoor
holders, carousels and more, the Taymar range has a
solution for every business. All UK Manufactured and
available from stock.
BROCHURE HOLDERS INTERNATIONAL LTD
Tel: 01787 220700
Email: sales@brochureholders.co.uk
www.brochureholders.com
Earls Colne Business Park, Colchester, Essex, CO6 2NS
POSTER DISPLAYS
arken provide a comprehensive range
of quality poster displays including light
boxes, poster frames, hanging systems and pavement
signs. Products are available off the shelf, can be
customised to specific size or colour or can be
expertly designed to meet your individual brief. All our
products are manufactured to the highest quality at our
factory in the UK. Call today for more details or buy
standard sizes online at www.arken-pop.com.
arken P-O-P International
Tel: +44 (0) 1638 565656 Fax: +44 (0) 1638 662770
Email: info@arken-pop.com
CHECK OUT OUR NEW WEBSITE
SIGNS & DISPLAYS
Signbox designs and
creates inspirational
architectural signs for a
range of markets,
including corporate,
retail, hotel and leisure.
Combining intelligent design with an appropriate
choice of materials, Signbox produces high quality,
future proof and compliant sign solutions for the
built environment.
Signbox
T: 01784 438688 F: 01784 471694
W: www.signbox.co.uk E: sales@signbox.co.uk
LINOLEUM FOR FURNITURE MAKING
& SHOP FITTING
Lino Online supply
furniture linoleum for all
types of furniture making
and shop fitting including
counter tops & desktops.
We offer a full range of products and colours suitable
for all industries. Whether you are furniture maker or
shop fitters we can cover your linoleum requirements.
Tel 0116 204 7145 Fax 08456 494950
www.lino-online.co.uk
39 Carlisle Street, Leicester, Leicestershire, LE3 6AH
RETAIL DISPLAY SOLUTIONS
Joalpe has been supplying Retail Display
Solutions throughout Europe for over 20 years stocking
“Point of Sale Solutions” for every application.
• Shopping Baskets • Slatwall Accessories • Hooks
• News & Magazine Systems • Scanning Rail
• Shelf ManagementSolutions
• In-Store Communication • Dump Bins
Joalpe International UK Ltd.
Tel: +44 (0)1924 468940 or Email: info@joalpe.co.uk
Unit 5 Flagship Square, Shawcross Business Park,
Shawcross, Dewsbury, West Yorkshire, WF12 7TH
TURNTABLES
From small, lightweight point-of-sale display turntables
for short term use, to larger turntables designed for
durability and reliability over many years, Movetech UK
has a turntable to meet your needs.
Movetech UK
Part of the British Turntable Group
Tel: 01204 537680 Email: display@movetechuk.com
www.movetechuk.com
Emblem Street, Bolton BL3 5BW
www.a1retailmagazine.com
81

Viewpoint
The Changing
Metrics of a
Multi-Channel
World
Ian Tomlinson, Founder and CEO of Cybertill discusses
the changing metrics of a multi-channel world.
Retail is one of the most versatile industries
to be in, with new sales channels emerging
and everchanging consumer trends, it can
be dicult to keep track of things.
Customers are now shopping in dierent
ways from mcommerce to click and collect;
and this has been driven by an increased
adoption of tablet computers and mobile
devices. As a result, consumer behaviour
has changed with shoppers now wanting a
consistent experience across all sales
channels, all at a time and place that suits
them.
Retailers have adapted to these changes
with multichannel retailing, linking their
stores, ecommerce and other sales
store customers redeeming voucher
codes whilst online. This makes
traditional KPI’s such as ‘sales per square
foot’ less relevant because in a multi
channel environment, sales are not
always attributable to just a single
channel.
For example; sales per square foot can
no longer be used in isolation as a
measure of shop space eciency, as a
customer may have seen an item instore
and decided to purchase it online at a
later time.
Due to this integration traditional KPI’s
should be adapted to provide an
accurate measure of each sales channel
returning items instore). Such metrics
begin to measure multichannel eciency
and not just isolated sales channels.
The rst step to retail success is
adapting to changes in consumer
demands. Many retailers have done this
by adopting a multichannel strategy.
Then the only way to measure their
multichannel performance eectively is
by adapting their retail KPI’s
accordingly.
A1
Contact
Cybertill
0800 030 4459
www.cybertill.co.uk
“Retailers have adapted to these changes with multi-channel retailing, linking their
stores, ecommerce and other sales channels together in a seamless shopping experience.”
channels together in a seamless
shopping experience. But how do they
measure their success across this multi
channel platform? Data analytics is
nothing new for retailers. Traditionally in
store they would use store KPI’s such as
sales per square foot and footfall count.
For ecommerce analytics such as site
trac, dropped baskets and conversion
rate amongst many others. These various
metrics are often treated as separate
entities with no consideration for the
eect they have on the other sales
channels.
However in multichannel retail, the
stores now act as a ‘centralhub’ with
online customers coming into the store
to collect items ordered online, or in
and show how they
inuence one
another in a multi
channel
environment.
Examples of
modern multi
channel KPI’s can
be; number of click
and collect orders
or incidental
purchases made
instore by
web visitors
(i.e. those
who are
simply
collecting or
82
www.a1retailmagazine.com