Intelity POS 6 20 11.pdf

Booth No. 615
Media Contact:
Janelle Thadhani / Shannon O’Malley
Cheryl Andrews Marketing Communications
305.444.4033
janelle@cam-pr.com / shannon@cam-pr.com
FOR IMMEDIATE RELEASE
LOWER COSTS, INCREASED REVENUE AND HIGHER GUEST SATISFACTION…
THERE’S AN APP FOR THAT
Intelity’s award-winning ICE provides the only guest services technology
designed for full integration into hotel’s POS system
Orlando, FL – June 22, 2011 – Hoteliers looking to lower costs, increase revenue and raise the
level of guest satisfaction should look no further than Intelity’s award-winning ICE technology.
As the world's first and only interactive guest service interface Intelity’s ICE (Interactive
Customer Experience) software provides guests with access to more than 30 hotel services
instantly with the touch of a finger. ICE not only brings state-of-the-art technology to the guest,
but also fully integrates into all hotel POS systems including Micros, Aloha, InfoGenesis and HSI
through the ICS (ICE Control System) backend management tool. Together the ICE and ICS
systems combine to result in an 80 percent increase in staff efficiency, a 90 percent reduction in
collateral printing and an increased level of service and quality.
ICE technology has been installed in a number of leading brand hotels including Marriott, Hilton,
Hyatt, Starwood and Wyndham. The user friendly backend management tool presents guest
requests in an easy-to-read format allowing hotel management to identify strengths and
weaknesses and streamline services. As a result hoteliers are experiencing a dramatic increase
in areas such as in-room dining checks; hotel restaurant reservations; guest service efficiency;
activities revenues; and direct marketing revenue. In fact, room service orders have increased
18 percent in ICE enabled hotels, with the average in-room dining check rising to approximately
$37.
"POS integrations can be extremely challenging because food and beverage orders are
deceptively complex,” said Christopher Grey, Chief Technology Officer, Intelity. “The array of
options and sub-options in even a single order can be staggering. Our F+B Interface
middleware makes it painless. We handle all of that presentation and translation so it's simple
for the guest and easy for the staff."
In addition the customization of the ICE guest interface creates a unique guest experience
through business intelligence allowing more targeted promotions, special event content specific
to attendees, direct messaging and even video content to be delivered to individual guests. By
providing this dynamic content hoteliers are able to instantly adapt and customize which not
only provides guests with timely and relevant content but also reduces printing and operational
costs.

To learn more about what ICE can bring to hoteliers and guests please visit booth No. 615 at
HITEC.
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About Intelity
Intelity, headquartered in Orlando, Florida, is a hospitality software solution company focused
on the self-service marketplace. Its ICE software with guest interface and “ICS” (ICE Control
System) backend management was the recipient in 2011 of the industry’s “Most Innovative
Hospitality Technology” award in a global vote by hoteliers. Intelity designs its
software/hardware products with a focus on generating higher hotel revenues, reducing
operating costs and increasing guest satisfaction. Become acquainted with ICE and learn what
Intelity’s hotel partners are saying on the Intelity website www.intelitycorp.com . For more
information please call 1-888-RevPAR-1 (1-888-738-7271) or follow us on Twitter
(www.twitter.com/Intelity).