Skechers Eyewear - Viva International Group
Skechers Eyewear - Viva International Group
Skechers Eyewear - Viva International Group
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MAR 15/ 111<br />
WWW.2020MAG.COM<br />
PAGE 139<br />
2020MAG.COM/<br />
IPADAPP<br />
2020MAG.COM/<br />
IPHONEAPP<br />
20/20<br />
HOW<br />
SUI<br />
IT IS<br />
Anna Sui<br />
Reflects on a<br />
Life Rocking<br />
with Fashion,<br />
Color and<br />
<strong>Eyewear</strong><br />
what’s<br />
BRAND<br />
new<br />
March 15, 2011<br />
FACEBOOK.COM/2020MAG<br />
TWITTER.COM/2020MAG
what’s<br />
BRAND<br />
new<br />
VIVA<br />
<strong>Skechers</strong><br />
<strong>Eyewear</strong><br />
Captivating Color Combos<br />
<strong>Skechers</strong> <strong>Eyewear</strong>, from <strong>Viva</strong> <strong>International</strong> <strong>Group</strong>, introduces four adult<br />
styles and eight children’s styles into its growing collection. Known for striking<br />
designs and captivating color schemes, <strong>Skechers</strong> translates these elements into<br />
its eyewear. Influenced by the unique graphics found in the <strong>Skechers</strong> footwear<br />
designs, the collection delivers a blend of fashion-forward embellishments and<br />
mesmerizing patterns of color and light rendered in such innovative, sporty<br />
materials as ultra-lightweight carbon fiber. Frames range from metal options<br />
with vibrant colors to plastics with neutral tones. Infused with trendy logo<br />
treatments and vivid color combinations, <strong>Skechers</strong> remains true to its origins.<br />
[MARKETING]<br />
Marketing materials include a 12-place display,<br />
three-place highlighter shoe merchandising<br />
kit, small and large merchandising towers,<br />
tent countercards, vinyl backdrop and oneplace<br />
frame highlighter, all featuring the<br />
brand’s spirited new campaign images.<br />
SKECHERS 3023<br />
SKECHERS Three-<br />
Place Shoe Box<br />
Display<br />
[PHILOSOPHY]<br />
“Each style represents the sporty<br />
and vibrant look of <strong>Skechers</strong>,”<br />
says Roxanne Galari, <strong>Viva</strong>’s<br />
general manager for the <strong>Skechers</strong><br />
brand. “We incorporate signature<br />
elements from the newest<br />
footwear styles and re-interpret<br />
them into both the overall design<br />
and the temple treatments of<br />
each frame. The collection<br />
continues to reflect today’s<br />
trends as well as the DNA of<br />
this mega lifestyle brand.”<br />
[AVAILABILITY]<br />
For more information, contact<br />
<strong>Viva</strong> <strong>International</strong> <strong>Group</strong>,<br />
(800) 345-8482; website:<br />
www.vivagroup.com<br />
SKECHERS 2033<br />
116 • 20/20 What’s Brand New 2011
VISIT US AT VISION EXPO EAST BOOTH #3534<br />
SK 3026 GRYHRN and SK 2028 SBU<br />
<strong>Viva</strong> <strong>International</strong> <strong>Group</strong>, Tel: 800-345-VIVA, Fax: 800-VIVA-FAX VIVAGROUP.COM<br />
SKECHERS is a registered trademark of SKECHERS USA, Inc. II
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