Skechers Eyewear - Viva International Group

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what’s BRAND new VIVA Skechers Eyewear Captivating Color Combos Skechers Eyewear, from Viva International Group, introduces four adult styles and eight children’s styles into its growing collection. Known for striking designs and captivating color schemes, Skechers translates these elements into its eyewear. Influenced by the unique graphics found in the Skechers footwear designs, the collection delivers a blend of fashion-forward embellishments and mesmerizing patterns of color and light rendered in such innovative, sporty materials as ultra-lightweight carbon fiber. Frames range from metal options with vibrant colors to plastics with neutral tones. Infused with trendy logo treatments and vivid color combinations, Skechers remains true to its origins. [MARKETING] Marketing materials include a 12-place display, three-place highlighter shoe merchandising kit, small and large merchandising towers, tent countercards, vinyl backdrop and oneplace frame highlighter, all featuring the brand’s spirited new campaign images. SKECHERS 3023 SKECHERS Three- Place Shoe Box Display [PHILOSOPHY] “Each style represents the sporty and vibrant look of Skechers,” says Roxanne Galari, Viva’s general manager for the Skechers brand. “We incorporate signature elements from the newest footwear styles and re-interpret them into both the overall design and the temple treatments of each frame. The collection continues to reflect today’s trends as well as the DNA of this mega lifestyle brand.” [AVAILABILITY] For more information, contact Viva International Group, (800) 345-8482; website: www.vivagroup.com SKECHERS 2033 116 • 20/20 What’s Brand New 2011
VISIT US AT VISION EXPO EAST BOOTH #3534 SK 3026 GRYHRN and SK 2028 SBU Viva International Group, Tel: 800-345-VIVA, Fax: 800-VIVA-FAX VIVAGROUP.COM SKECHERS is a registered trademark of SKECHERS USA, Inc. II
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Skechers Eyewear - Viva International Group

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