Marcom Agency Bridges Virtual Divide with - Panasonic

PANASONIC SIP CORDLESS PHONES - VOCALOCITY COMMUNICATIONS SYSTEM
CASE STUDY
MARKETING AGENCY
Marcom Agency Bridges Virtual Divide with
Panasonic and Vocalocity
About Brandvoice
Brandvoice is a marketing communications agency located in Tenafly, NJ. Clients come
from a variety of industries including consumer electronics, home furnishings, clothing
manufacturers and professional sports. Their services include graphic design, branding
and identity, web design and programming, copywriting and various other marketing
services.
The Challenge
Brandvoice designers and writers often work from home. “Retaining creative talent
these days requires flexibility, says owner John Sparkman. “So letting our artists and
writers occasionally work from home is an accommodation we’re definitely willing to
make. We really don’t miss a beat, especially in the age of electronic file delivery. It really
is a win-win for all parties.”
The hard part, though, was finding a communications system that tied everyone
together while presenting a unified appearance to outside callers. Brandvoice also
needed a cordless option for the office. Sparkman continues. “A robust creative
environment requires constant collaboration among team members. When we’re on the
phone with clients, we’re always walking back and forth to each other’s work spaces—
looking at design revisions, quickly reviewing revised copy, getting status reports, etc.—
all in real time. We can’t be tied down to our desks so that made a cordless phone
system a must.”
The Solution
For Brandvoice, a Panasonic SIP Cordless Phone System combined with Vocalocity
service was the perfect solution. “Not only did it deliver everything we were looking for,
it was surprisingly inexpensive,” Sparkman says. Callers to Brandvoice are greeted by
an automated attendant and after choosing from a list of extensions, are seamlessly
transferred to their party, whether that person’s in the office or working at home.
“Staff working at home have a base unit connected to the system so I can one-touch
page them just as if they were in the next room,” Sparkman said. “Or if a client calls,
Subject: Brandvoice, LLC
Location: Tenafly, NJ
At a Glance
SUBJECT/INDUSTRY
n Brandvoice LLC
Marketing Communications Agency
CHALLENGE
n Link office and work-from-home employees
under a central communications hub.
n Find a low-cost, business-friendly phone
system that included a cordless option.
SOLUTION
n Panasonic SIP Cordless Phone System
combined with Vocalocity service.
BENEFITS
n Enhanced professional appearance. Callers
are greeted by an auto attendant and
seamlessly routed to their party, whether
they’re in the office, at home or on the road.
n Team members now have the ability to take
live phone calls with them to the next room or
down the hall—critical for effective
conferencing and collaboration.
n Brandvoice got a big-business phone system
and pays a reasonable monthly fee with no
expensive hardware investment.
Panasonic System Networks Company of America
Home & Business Communications

…we got everything we needed—a bigbusiness
phone system without a big
hardware expense, a cordless solution and a
reasonable, flat monthly fee.
I can one-touch page the whole team and get everyone on the line for an impromptu
conference.” What really sold Brandvoice on the system was the cordless option.
Brandvoice initially considered a competing hosted service but hesitated because they
didn’t offer a cordless solution. “That wasn’t going to fly as we had to have cordless—
no way around it,” explains Sparkman. Brandvoice also balked at the expensive
prospect of buying five base-unit phones. “That’s when we found Vocalocity and they
told us about the Panasonic SIP cordless system,” said Sparkman. Brandvoice ended
up purchasing a single base unit and four cordless handsets for the office which solved
two problems at once—it gave them the mobility solution they needed yet spared them
a major expense, despite getting phones for five extensions. Sparkman continues.”
I was surprised by how inexpensive the cordless handsets were. Especially since they
had mostly the same features as the more expensive base unit. In the end, we got
everything we needed—a big-business phone system without a big hardware expense,
a cordless solution and a reasonable, flat monthly fee.”
Benefits
Mobility Solution: Brandvoice got the cordless phone set up they needed, letting team
members more easily collaborate with each other.
Affordability: Low-cost, full-featured cordless handsets let Brandvoice outfit the entire
office with phones for a small, initial investment.
Flexibility: Base unit phones in home offices let Brandvoice team members
communicate with each other as if they were in the next room. Cordless handsets were
located anywhere in the office they were needed. The only requirement was a nearby
electrical outlet for the charger.
Business-friendly features: Team members can one-touch page each other or get
everyone on the line at once for a conference whether they’re in the office or working
at home.
What is hosted
PBX anyway?
Hosted, or virtual PBX is by far the
best way to get all the features of a
big-business phone system without
the big expense. With Vocalocity, you
get a reliable phone system chock full
of advanced features without a closet
full of expensive equipment. How?
Because they host everything for you
off site.
Here are the benefits:
n No expensive equipment
investment required.
n You pay one flat fee, regardless
of time on the phone.
n You get the same features of an
expensive on-site PBX like dial-byname
directory, multiple extensions,
automatic call forwarding to mobile
devices and conferencing.
n Convenience of a single point of
contact for service and equipment.
n Affordable, fixed monthly
pricing plans.
Panasonic System Networks Company of America
Home & Business Communications