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Another Theoretical Base<br />
• Campbell’s Theory of Sociocultural Evolution (1968)<br />
• An expansion on Darwin's Theory of Evolution (1948)<br />
• Organizations adapt or die.<br />
• Organizations whose systems are self-modified to make<br />
the most sense of equivocal information inputs are<br />
successful and survive.<br />
• Implication is that systems need to be capable of selfmodification…<br />
have it “built in.”<br />
• Successful adaptations are retained and persist.
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