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FY 2004-2005 - City of Clearwater

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C O M M U N I T Y R E D E V E L O P M E N T A G E N C Y A N N U A L R E P O R T F Y 2 0 0 4 - 2 0 0 5<br />

B. New Activity<br />

East Gateway Task Force and Steering Committee<br />

The CRA was expanded to include the East Gateway in 2003. Bounded by Drew Street<br />

to the north, Highland Avenue to the east, Missouri Avenue to the west and Court<br />

Street to the south, this 175-acre “gateway” represents 32% <strong>of</strong> the downtown area and<br />

includes a mixed use <strong>of</strong> residential, strip shopping centers and <strong>of</strong>fices.<br />

The opening <strong>of</strong> the new Memorial Causeway Bridge in August <strong>2005</strong> brought a change<br />

in traffic patterns. Cleveland Street traffic was diverted to Court Street, which is now<br />

the new Florida State Highway 60 to <strong>Clearwater</strong> Beach. With this change came new<br />

opportunities for the “gateway” and the downtown core.<br />

<strong>City</strong> task force and steering committees have been established and are well underway to<br />

identify strategies that would stabilize and improve the “gateway” redevelopment area.<br />

The creation <strong>of</strong> neighborhood and business associations, providing home ownership<br />

opportunities and land assembly for redevelopment are among the proposed strategies.<br />

Moving forward, the city will develop a five-year work program to implement strategies<br />

that would establish unity and consensus among the resident and business community<br />

and provide a positive, noticeable difference in the East Gateway.<br />

Façade Design Analysis For Cleveland Street<br />

To complement the new Cleveland Street Streetscape project, CRA staff proposed<br />

to conduct a façade design analysis to encourage the adjacent private property and<br />

business owners to improve the façades <strong>of</strong> their buildings. The Façade Design Analysis<br />

was a joint project between the CRA and the DDB. In January <strong>2005</strong>, a Request For<br />

Proposals (RFP) was released to select a consultant to complete the analysis for<br />

Cleveland Street. The goals <strong>of</strong> the analysis were to identify opportunities for façade<br />

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