Reno - Red Development LLC

A legendary shopping experience
w w w . E X P E R I E N C E L E G E N D S . c o m

PROPERTY OVERVIEW
Catch the Spark
The Outlets at Legends Sparks Nevada is sparking the imaginations of shoppers
across the West. This beautiful shopping, dining and entertainment destination
just minutes from downtown Reno offers top shopping in a fresh, outdoor setting
bursting with appealing amenities.
Magnificent artworks, fountains, lush landscaping and dramatic mountain views
frame a collection of restaurants and retailers offering exactly what shoppers
want today: including the best outlet stores – Adidas Outlet, Ann Taylor Factory
Outlet, Banana Republic Factory Store, BCBG Final Cut, Converse Outlet, Guess
Factory Store, Old Navy Outlet and Nike Factory Store. Add Scheels, the world’s
largest collection of sporting goods and sportswear under one roof, together with
important everyday draws like Target, Best Buy and Lowe’s, and the result is a
legendary shopping destination.
Here in Northern Nevada, the Reno-Sparks market is a magnet for millions of funseeking
visitors, who come for extraordinary outdoor adventures and to
experience the thrills of world-class events, casinos and more. Shopping – the
number one tourist activity in the country, according to Shop America Alliance –
puts the exceptional Outlets at Legends Sparks Nevada at the center of the
region’s vibrant visitor-focused economy.
Your legendary
brand belongs here

RETAILER SUCCESS
The Outlets at Legends Sparks Nevada is the regional powerhouse when it comes to retail. Shoppers’
increasing interest in name-brand outlets, combined with this gorgeous amenity-filled environment,
let us stand out from the competition.
With a great mix of popular outlet stores, full-price brands, everyday uses and appealing restaurants
– all in a beautiful outdoor setting – this successful property remains the region’s odds-on favorite.
One-third of our shoppers come from outside the Reno-Sparks trade area and are not cross-shopping
other centers while in the market.
A Draw for First-to-Market Retailers
The strong set of retailers at Outlets at Legends includes this impressive list of first-to-market stores:
Adidas
Ann Taylor Factory Store
Banana Republic Factory Store
BCBG Final Cut
BCBG Max Azria
Bose Factory Store
Carter’s
Forever 21
Fuddruckers
GAP Factory Store
Grimaldi’s
GUESS Factory Store
Gymboree Outlet
Jazz, A Louisiana Kitchen
Jones New York Outlet
Kenneth Cole
Nike Factory Store
Off Broadway Shoes
Old Navy Outlet
Osh Kosh B’Gosh
Popeye’s Louisiana Kitchen
Sanrio
Scheels
Sketchers USA Outlet
The Old Farmer’s Almanac General Store
Vans Outlet
Volcom
A Legendary Setting
for Retailer Success

RETAILER SUCCESS
New Retailers Opening in 2013
The Outlets at Legends Sparks Nevada’s sustained sales growth
continues to attract retailer interest. This increased activity
translates into the addition of exciting new names in the coming
months, including:
Buffalo Wild Wings – Opening Fall 2013
Galaxy Theatres IMAX – Opening Fall 2013
A Legendary Setting
for Retailer Success

MARKET INFORMATION
PRO-BUSINESS
Pro-Business Environment
Reno – one of “America’s 50 Best Cities: Best Places to Live”
-2012 BusinessWeek Magazine
Nevada – the “No. 12 Best States for Business”
-2012 Chief Executive Magazine
Nevada – No. 7 for business costs and No. 6 for growth prospects
-Forbes “Best Places for Business”, 2011
Nevada – ranks high in “Enterprising States: Recovery and
Renewal for the 21st Century”
-2011 U.S. Chamber of Commerce
Reno – one of the “Top 20 Least Expensive Cities to Do Business”
-2011 Kosmont-Rose Institute Cost of Doing Business Survey
Apple – the technology giant is investing $1 billion in Northern Nevada over the
next 10 years
• Estimated economic impact of $343 million in new jobs
• $103 million in construction jobs
• New data center just east of Sparks along Interstate 80
• New business and purchasing center in downtown Reno
• 250 new jobs and 580 construction jobs
• $16 million in tax revenue

MARKETING FOR SUCCESS
Smart Marketing Draws Visitors and Locals
A dedicated, on-site marketing team drives a creative year-round effort that maximizes traffic and sales for the
Outlets at Legends. Strong community connections also put the property front and center for local causes --
from non-profit walk/runs to the holiday season’s charity-focused Lights of Kindness.
Just a sample of the appealing events on property:
• Moonlight Magic and Tree Lighting Party – Two popular November events set the stage for the
Holidays
• Legendary Model Search – This signature annual event in partnership with a local modeling agency
focuses on fashion
• Back-to-School Fair – Sponsored by the local school district and area radio stations, this event
helps kids and their families gear up for the new school year
• Frightmare and Halloween Safe Trick or Treating – These events make Outlets at Legends a go-to
family destination for spooky October fun
• Plus: RV shows throughout year, summer craft fairs, the annual Crawfish Festival and so much more
• Mom & Me Health Fair with St. Mary’s Hospital
The robust tourism program leverages key partnerships with the Reno Sparks Convention and
Visitors Authority, hotels, casinos, the airport and more. Elements include:
• Visitor VIP Savings Passes and Vouchers – More than 30,000 passes distributed to groups and
conventions each year
• Airport Program – Signs invite visitors to receive a $5 gift card with out-of-state ID and boarding pass
• First Choice Hotel Program – hotel partners give guests customized savings vouchers and driving
directions to Legends
Well-designed loyalty programs for locals build these important relationships, via:
• Frequent Diner Program (the only shopping center dining incentive program in the region)
• Shopper Rewards Program
• VIP Savings Pass

TRADE AREA MAP
BOISE
RENO/SPARKS
SACRAMENTO
SALT LAKE CITY
SAN FRANCISCO
LAS VEGAS

MARKET AREA MAP
US
395
659
Downtown Reno
6 miles
California/Nevada
State Line
17.5 miles
I-80
651
Reno/Tahoe
International Airport
4.5 miles
I-80
Meadowood Mall
9 miles
US
395
Incline Village/Lake Tahoe
40 miles
The Summit Sierra
16 miles

AERIAL
OPEN TODAY
UNDER CONSTRUCTION
Galaxy
IMAX
Theater
FUTURE DEVELOPMENT
Future
Casino
Future
Walmart
Retail
GAS
Best Buy
INT ERSTATE I--80
Old Navy
Opened
March 2013
Buffalo Wild Wings
Fall 2013 Opening
TJMaxx - Opened Fall 2012
LI NCOL N WAY
Future
Anchor
BJ’s
BI G FI SH DRIV E
SPARKS BLVD.

MARKET INFORMATION
ACCESS
Superior Regional Access
The Reno-Sparks market is the center of everything in Northern Nevada. With
a growing population, strong employment and millions of visitors year round,
this robust region is the perfect setting for Outlets at Legends.
The Reno-Sparks market dominates Northern Nevada and is the hub of an
extensive transportation network on two major highway corridors: Interstate
80 and U.S. Highway 395.
Reno-Sparks is centrally located to major western cities including San
Francisco, Portland, Salt Lake City, Las Vegas and Los Angeles – all within a
day’s drive.
Tourists arrive by air as well: The Reno-Tahoe International Airport boasts
more than 120 daily flights, and transports nearly 4 million passengers per
year on seven major airlines.
Ideally located on I-80 and Sparks Boulevard, easy access and high visibility
distinguish Outlets at Legends Sparks Nevada. Eight 65-foot pylon signs
precisely placed on I-80, maximize the center’s presence to more than 65,000
cars driving by every day.

MARKET INFORMATION
DEMOGRAPHICS
Vibrant Demographics
An excellent quality of life along with family-friendly home prices, an
exciting calendar of fun things to do and the temperate four-season
climate make Reno-Sparks a great place to live.
Growing Population
The trade area’s population of 430,588 is expected to grow nearly 6% to
440,275 in the next five years.
Strong Incomes
More than 27% of the population has an income of $75,000 or higher.
Significant Business Presence
The daytime population within 5 miles of the center is more than 95,150.
Reno – one of “America’s 50 Best Cities: Best Places to Live”
-BusinessWeek, 2011

MARKET INFORMATION
COST OF LIVING
Reno-Sparks Is an Affordable Place to Live
When it comes to cost of living, Reno-Sparks has a great story to tell in the West. The Reno-Sparks
trade area has a cost of living index that is below the national average and comparable markets.
That translates into more disposable income for area shoppers and diners.
Cost of Living Index*
Population
Average HH Income
Median Housing Value
Cost of Housing Index*
Median Age
Reno-Sparks
92.3%
430,558
$60,925
$189,748
86.1%
37.4
Boise
96.2%
640,691
$58,613
$159,567
84.6%
34.7
Salt Lake City
95.3%
1,171,412
$70,622
$210,826
89.1%
31.6
Las Vegas
98.3%
1,990,244
$61,405
$155,525
90.2%
36.2
Sacramento
117.8%
2,207,469
$75,239
$244,854
144.9%
36.4
*Source: ACCRA Cost of Living Index. The index provides a measure of living cost differences
among urban areas, including housing, grocery, utility, transportation and health care costs,
and is based on a national average of 100%.

MARKET INFORMATION
EMPLOYMENT
Robust Employment Picture
With high-tech manufacturing and healthcare plus a strong gaming and visitor
economy, Reno-Sparks has a daytime office population of nearly 225,000.
More than 46,000 office employees work within three miles of the Outlets at Legends.
Top 10 Major Employers in the Reno-Sparks metro area are:
Employer
Number of Employees
Washoe County School District 8,000-8,499
University of Nevada Reno 4,000-4,499
Renown Regional Medical Center 2,500-2,999
Washoe County 2,000-2,499
International Game Technology 2,000-2,499
Peppermill Hotel Spa Casino 2,000-2,499
City of Reno 1,700-1,499
Silver Legacy Resort Casino 1,500-1,999
Atlantis Casino Resort 1,500-1,999
St. Mary’s Medical Center 1,500-1,999
*Coming soon - Apple

MARKET INFORMATION
EDUCATION
A Center for Higher Education
Higher education thrives within sight of the majestic Sierra Nevada Mountains.
Reno-Sparks is home to The University of Nevada, Reno, a comprehensive
research university that currently serves more than 18,000 students.
Multiple research institutes, plus Truckee Meadows Community College and
three career colleges – combined with the University of Nevada, Reno –
account for more than 40,000 avid young consumers in the market.
40,000+ college and graduate students reside in Reno-Sparks

MARKET INFORMATION
TOURISM
Tourism Drives Local Economy
Tourism is big business for Reno-Sparks: Visitors generate more than
$4 billion annually for the local economy.
Approximately 4.6 million tourists visited the Reno-Sparks area in 2012 –
that’s considerably more than:
•The country of Jamaica (3 million tourists estimated in 2011)
•Yellowstone National Park (3.4 million visitors in 2011)
•Vail Mountain, Colorado (1.75 million skier visits in 2011)
And visitors, of course like to shop. Nearly 50% of visitors to Reno-Sparks
reported shopping as one of their activities. Those who came to the area
for the primary purpose of shopping spent $330 per person, per day.
Overall, Reno-Sparks visitors hail from:
1. California (39.1%) 2. Texas (5.1%)
3. Florida (4.3%) 4. Nevada (4.1%)
5. New York (3.7%) 6. Illinois (3.0%)
7. Arizona (2.9%) 8. Ohio (2.8%)
9. New Jersey (2.6%) 10. Washington (2.5%)

MARKET INFORMATION
AREA EVENTS
Exciting Events Fill the Calendar
Reno-Sparks hosts an incredible selection of annual events, along with year-round
dining and gaming excitement. From balloon races and rodeo nights to taste-tempting
cook-offs, high-profile special events attract visitors from around the country – and
locals love them, too.
Must-see regional events include:
Name of Event
Number of Attendees
Hot August Nights 800,000
Best in the West Nugget Rib Cook-off 500,000
Artown 350,000
National Championship Air Races 200,000
The Great Reno Balloon Races 140,000
Reno Rodeo 140,000
US Bowling Congress Championships 100,000
Reno Tahoe Open 50,000
Reno River Festival 44,000
The Outlets at Legends makes the most of popular regional events with special tie-in
activities that support retailers and drive traffic to the center.
For example, as a major sponsor of the community’s annual Hot August Nights, the
center created Hot August Nights Legendary Shopping, which includes free shuttle
service to the property from all major resorts for a day of shopping, music and prizes,
plus the high-gloss “Legends Show and Shine” car show.
Photo credit: VisitRenoTahoe.com

MARKET INFORMATION
AREA EVENTS
Places to See and Be Seen Abound
The Reno-Sparks area holds hundreds of events throughout the year – attracting more than 1.3 million
people – that fuel the tourist economy. From stock shows and bowling tournaments to concerts and
conventions, a wide range of events draws visitors to Reno-Sparks.
A strong set of crowd-pleasing venues makes this possible, including:
Venue About Numbers
Reno Aces Ballpark Seasonal 9,100 capacity
Lawlor Events Center Year-round multi-purpose arena 11,500 capacity
Reno Events Center Year-round 150,748 annually
Reno National Bowling Stadium Year-round 78 Championship lanes 204,177 annually
Reno-Sparks Livestock Events Center Year-round 6,200 capacity 444,553 annually
Pioneer Center for the Performing Arts Year-round 1,500 capacity
Reno-Sparks Convention Center Year-round 500,000 square feet 310,824 annually
Reno-Sparks is a recreation destination – a place where kayaks and climbing walls share the same
stage as casinos and cabarets. With more than 300 days of sunshine each year, Reno-Sparks is a
regional hub for a wide variety of outdoor recreation activities.
The area boasts the largest concentration of ski resorts in North America and more than 100 miles of
hiking and biking trails. PGA-caliber courses stretch from high deserts to stunning lakes – more than
50 within a 90-minute drive of Reno.
Photo credit: VisitRenoTahoe.com

CONTACT INFORMATION
Join the Legendary Shopping Experience -
reach visitors and locals with a demonstrated passion for
shopping in the dynamic Reno-Sparks market.
For leasing, contact:
SHARON WILKINS
Director of Leasing
RED Development, LLC
swilkins@reddevelopment.com
425.222.4157 office | 425.241.0874 cell | 425.222.4159 fax
RED has a track record for success, with a high-quality portfolio of more than 33 retail, commercial
and mixed-used properties totaling more than 15 million square feet across 11 states.
Resilient, Enterprising and Different, RED is a wholly integrated real estate company based in
Arizona with exceptional projects across the West, including CityScape in downtown Phoenix and
the new Rayzor Ranch Town Center in fast-growing Denton, Texas. www.reddevelopment.com
A COMMERCIAL REAL ESTATE COMPANY