9783957960016-rethinking-gamification

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Imprint A collaboration between the Gamification Lab and the Hybrid Publishing Lab at Leuphana University of Lüneburg, Germany http://cdc.leuphana.com/structure/<strong>gamification</strong>-lab/ http://cdc.leuphana.com/structure/hybrid-publishing-lab/ Editors Sonia Fizek, Mathias Fuchs, Paolo Ruffino, Niklas Schrape Editorial Assistance and Project Management Fabian Lehmann Proofreading and Editorial Assistance Jacob Watson Layout, Design, and Artwork Laleh Torabi meson press Mercedes Bunz, Marcus Burkhardt, Andreas Kirchner Bibliographical Information of the German National Library The German National Library lists this publication in the Deutsche Nationalbibliografie (German National Bibliography); detailed bibliographic information is available online at http://dnb.d-nb.de. Published by meson press, Hybrid Publishing Lab, Leuphana University of Lüneburg, Germany www.meson-press.com The paperback edition of this book is printed by Lightning Source, Milton Keynes, United Kingdom. The digital editions can be downloaded freely at www.meson-press.com. ISBN (Print): 978-3-95796-000-9 ISBN (PDF): 978-3-95796-001-6 ISBN (EPUB): 978-3-95796-002-3 Funded by the EU major project Innovation Incubator Lüneburg This publication is licensed under the CC-BY-SA 4.0 (Creative Commons Attribution ShareAlike 4.0 Unported) license. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/4.0/.
Contents Introduction ......................................................................................................... 7 Resetting Behaviour Niklas Schrape Gamification and Governmentality ................................................................ 21 Paolo Ruffino From Engagement to Life, or: How to Do Things with Gamification? ...... 47 Maxwell Foxman How to Win Foursquare: Body and Space in a Gamified World ................ 71 Joost Raessens The Ludification of Culture .............................................................................. 91 Replaying History Mathias Fuchs Predigital Precursors of Gamification .......................................................... 119 Felix Raczkowski Making Points the Point: Towards a History of Ideas of Gamification .... 141 Reframing Context Fabrizio Poltronieri Communicology, Apparatus, and Post-History: Vilém Flusser’s Concepts Applied to Videogames and Gamification .................................. 165 Thibault Philippette Gamification: Rethinking ‘Playing the Game’ with Jacques Henriot ....... 187 Gabriele Ferri To Play Against: Describing Competition in Gamification ....................... 201
Page 1 and 2: Rethinking Gamification Edited by M
Page 3: Rethinking Gamification Edited by M
Page 7 and 8: Introduction This book is about gam
Page 9 and 10: They Can Change the World (2011) sh
Page 11 and 12: merous texts on gamification. Nikla
Page 13 and 14: value of these kinds of playful pra
Page 15 and 16: einvented them in order to forge a
Page 17: Bibliography Bishop, Claire. 2012.
Page 21 and 22: Gamification And Governmentality by
Page 23 and 24: Most modern advertising techniques
Page 25 and 26: HON-circle (level 3), and is grante
Page 27 and 28: N.K.: Okay. Isn’t ten million jus
Page 29 and 30: ment of the purchase, the frequent-
Page 31 and 32: to process it (cf. Mayer-Schönberg
Page 33 and 34: at risk for leaving, who are going
Page 35 and 36: Here, the healthy food should be pu
Page 37 and 38: and awards points for correct separ
Page 39 and 40: considered analogous to a shepherd
Page 41 and 42: or the Inspection-House shows, the
Page 43 and 44: oad implementation of positive-feed
Page 45: Foucault, Michel. 1977 / 1975. Disc
Page 48 and 49: We would be better off thinking of
Page 50 and 51: life and movement can be crucial in
Page 52 and 53: game design) has been trying to com
Page 54 and 55:
In the following section, I will co
Page 56 and 57:
find Ingold’s theory interesting
Page 58 and 59:
and what it eliminates: “[M]ateri
Page 60 and 61:
arbitrarily determined by the relat
Page 62 and 63:
ultimately concerned with the possi
Page 64 and 65:
itself, which mixes the textures of
Page 66 and 67:
consistent study, by Beck and Wade
Page 68 and 69:
Fuchs, Mathias. 2012. “Ludic Inte
Page 71 and 72:
How to Win Foursquare: Body and Spa
Page 73 and 74:
larger discourse of gamification, i
Page 75 and 76:
“a system in which players engage
Page 77 and 78:
The most constant form of competiti
Page 79 and 80:
pend on behalf of the program. Such
Page 81 and 82:
form, the states of excitation, whi
Page 83 and 84:
Mauss also broadens the scope of th
Page 85 and 86:
evening and use the opportunity to
Page 87 and 88:
and gathering here shapes the platf
Page 89 and 90:
Bibliography Bataille, Georges. 199
Page 91 and 92:
The Ludification of Culture by Joos
Page 93 and 94:
Figure 2: Playground Wilders, 2010.
Page 95 and 96:
I have described this development e
Page 97 and 98:
and the full width of the humanitie
Page 99 and 100:
its own. Any overtures from the par
Page 101 and 102:
its large ambition and scope. As th
Page 103 and 104:
Culture arises and unfolds in and a
Page 105 and 106:
ecoming increasingly difficult to i
Page 107 and 108:
approaching digital media and digit
Page 109 and 110:
subscription fees, and thus remain
Page 111 and 112:
expounded here seems very fruitful,
Page 113 and 114:
Nolan, Christopher. 2000. Memento.
Page 117:
Replaying History
Page 120 and 121:
2011 and 2013) 1 was christened “
Page 122 and 123:
lar the following fields of predigi
Page 124 and 125:
This is a lottery for Believers, an
Page 126 and 127:
Ever-Ready Minuet and Polonaise Com
Page 128 and 129:
see also Raessens p. 95 1. I’d li
Page 130 and 131:
Magic is much closer to Science tha
Page 132 and 133:
well-designed games and to hide suc
Page 134 and 135:
It seems to me that it is impossibl
Page 136 and 137:
dependent on the digitalisation of
Page 138 and 139:
Deterding, Sebastian, Dan Dixon, Ri
Page 140 and 141:
Travers, Pamela Lyndon. 1934. Mary
Page 142 and 143:
on gamification, especially focusin
Page 144 and 145:
Csikszentmihalyi proposes that even
Page 146 and 147:
first fan-driven attempts to develo
Page 148 and 149:
as a medium of exchange and prevent
Page 150 and 151:
Moreover, the technical cost of cre
Page 152 and 153:
exchange without any official way f
Page 154 and 155:
were not built towards self-measure
Page 156 and 157:
ules (Consalvo 2007) and as such is
Page 158 and 159:
decisions, in code or in hardware a
Page 160:
http://www.hideandseek.net/2010/10/
Page 163:
Reframing Context 163
Page 166 and 167:
Although such connections have yet
Page 168 and 169:
For Kapp, “gamification is using
Page 170 and 171:
Figure 1: The Flusserian Ladder of
Page 172 and 173:
And our behaviour changes: it is no
Page 174 and 175:
esided in the hands of the artisan.
Page 176 and 177:
level of observations and imagining
Page 178 and 179:
through the use of these codes than
Page 180 and 181:
of the apparatus, in such a way tha
Page 182 and 183:
consequently project technical imag
Page 184 and 185:
However, I believe that the studies
Page 186 and 187:
Schiller, Friedrich. 2004 / 1795. O
Page 188 and 189:
15). 2 Nevertheless, as he highligh
Page 190 and 191:
Haydée Silva Ochoa points out that
Page 192 and 193:
For him, the essence of the game do
Page 194 and 195:
The French term jouabilité could b
Page 196 and 197:
transcendent order, even when rules
Page 198 and 199:
on to others. We think of tips and
Page 200 and 201:
Ludography Candy Crush Saga. 2012.
Page 202 and 203:
significant user base but, on the o
Page 204 and 205:
across different domains (e.g. gami
Page 206 and 207:
(e.g. a virtuous knight, with a whi
Page 208 and 209:
even single-player games require co
Page 210 and 211:
Figure 1: A Semiotic Square Articul
Page 212 and 213:
that they feature different types a
Page 214 and 215:
similar to the famous Risk board ga
Page 216 and 217:
layer seems to adhere to the gamifi
Page 218 and 219:
that take place in parallel with ot
Page 220 and 221:
Adopting a semiotic square to artic
Page 222:
IAB Game Committee. 2010. “Video
Page 225:
Reclaiming opposition 225
Page 228 and 229:
system (Dragona 2014, 98). What hap
Page 230 and 231:
pays attention to positive emotions
Page 232 and 233:
will be explained further below, se
Page 234 and 235:
as such the people of special inter
Page 236 and 237:
advertisements, merely through thei
Page 238 and 239:
and quantifying stop? How can users
Page 240 and 241:
6.1 obfuscation Obfuscation is a te
Page 242 and 243:
On Facebook, users have been playin
Page 244 and 245:
quantifying relationships, interest
Page 246 and 247:
Bunchball. 2010. Gamification 101:
Page 248 and 249:
Man, Phillip. 2011. “Playing the
Page 250 and 251:
Leingruber, Tobias. 2012. Social ID
Page 252 and 253:
Suddenly, your smartphone vibrates
Page 254 and 255:
While Nietzsche’s bombastic admon
Page 256 and 257:
thinking “the human” as a poten
Page 258 and 259:
and Peterson 2013; Risen and Poitra
Page 260 and 261:
Will we live in a “gamocracy” t
Page 262 and 263:
As you may know, mountain biking is
Page 264 and 265:
this case, Strava, virtual competit
Page 266 and 267:
Braidotti, Rosi. 2013. Posthuman. C
Page 268 and 269:
Meister, Jeanne. 2012. “Gamificat
Page 270 and 271:
270
Page 273 and 274:
Why fun matters: in search of emerg
Page 275 and 276:
sponse post to Bogost’s “Gamifi
Page 277 and 278:
In order to pin down this slippery
Page 279 and 280:
logic and rules, more importantly i
Page 281 and 282:
The above reasoning may help us und
Page 283 and 284:
to take place, a certain level of i
Page 285 and 286:
may implement different strategies
Page 287:
Robertson, Margaret. 2010. “Can
Page 290 and 291:
virtual rewards used to motivate pe
Page 292 and 293:
Figure 1: The Grind in a Traditiona
Page 294 and 295:
sequences to meet specific needs; t
Page 296 and 297:
this old content originally designe
Page 298 and 299:
The different design concepts used
Page 300 and 301:
Making Gamification Meaningful The
Page 302 and 303:
eal-world context. Instead of trapp
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Eudaimonic Design, or: Six Invitati
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To this end, this article presents
Page 309 and 310:
with one’s own goals, needs, valu
Page 311 and 312:
By specifying goals and rules and e
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unified whole of restructuration an
Page 315 and 316:
in human-computer interaction (see
Page 317 and 318:
holistic, emergent, situated, and d
Page 319 and 320:
with, giving rise to interactional
Page 321 and 322:
Fogg 2003; Zichermann 2012). This i
Page 323 and 324:
successful design interventions req
Page 325 and 326:
these occur: Instead of building a
Page 327 and 328:
Bibliography Antin, Judd and Elizab
Page 329 and 330:
Hunicke, Robin, Marc LeBlanc and Ro
Page 331:
Whitworth, Brianm and Adnan Ahmad.
Page 334 and 335:
Sonia Fizek Dr. Sonia Fizek is a Po
Page 336 and 337:
Paolo Ruffino Paolo Ruffino is a Re
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D data ............................
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H Hasard (game) ...................
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Risk (game) .......................
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