Nordic-Light-Jun2014-Aug2014
Nordic-Light-Jun2014-Aug2014
Nordic-Light-Jun2014-Aug2014
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Farewell Ambassador<br />
Magnus Robach!<br />
After almost three years as Swedish Ambassador to<br />
Brazil, Mr. Magnus Robach is leaving us to assume<br />
new duties as Swedish Ambassador to Japan. It is with<br />
great regret that we see Magnus leaving us.<br />
Magnus, who joined the Ministry for Foreign Affairs<br />
in 1976, took over the helm of the Embassy in Brasilia in<br />
September 2011 after serving as Ambassador to Brussels since 2007. He<br />
had previously been Head of the EU Department at the Prime Minister’s<br />
Office as well as the EU and Africa Departments at the Ministry for Foreign<br />
Affairs. He had also been Deputy Head at the Swedish Embassy in Paris<br />
and served at the Embassies in<br />
Cairo and Tokyo, where he is<br />
now returning as Ambassador.<br />
He has also participated<br />
in many Swedcham events<br />
and always contributed with<br />
Ambassador Magnus Robach<br />
flanked by Swedcham Chairman<br />
Nils Grafström and Managing<br />
Director Jonas Lindström.<br />
a most informative and enlightening column in our<br />
<strong>Nordic</strong><strong>Light</strong> magazine. In particular, we would like<br />
to express our gratitude for his column in this June<br />
edition, in which he kindly comments that we are<br />
probably the best Swedish Chamber of Commerce…<br />
We would also like to take this opportunity to<br />
warmly thank Magnus for his constant cooperation<br />
with Swedcham, but also as a coach for Team Sweden,<br />
which besides the Embassy includes Swedcham, Business<br />
Sweden and the Consulates General. Magnus has<br />
always been very accessible and supportive, constantly<br />
working for the best of Sweden, and for Swedish companies<br />
doing or wanting to do business in Brazil.<br />
Magnus will be replaced by Ambassador Per-Arne Hjelmborn,<br />
who is currently Head of the Ministry’s Department for<br />
the EU Internal Market and the Promotion of Sweden and<br />
Swedish Trade (UD-FIM). He has previously served in Embassies<br />
in Santiago, Madrid and Beijing and in the Ministry’s<br />
Department for International Trade Policy. Hjelmborn was at<br />
his last posting Ambassador to Malaysia.<br />
Once again, Magnus, thank you so much and all the<br />
best in Japan!<br />
Nils Grafström<br />
Chairman<br />
<strong>Nordic</strong> <strong>Light</strong> 13
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