Company profile and brand statement Since Dr. Michael Babor, a ...

in Aachen. Outstanding products and strong partners worldwide make BABOR one of
the leading brands in the beauty business. Thousands of aestheticians around the
world – beauty professionals that cannot be wrong – are convinced of BABOR’s
premium quality.
Product innovation for beauty
In 1956 Dr. Michael Babor made beauty-history as he developed the HY OIL, a
unique cleansing product that cleansed the skin in an unprecedented, natural and
effective way, laying the foundation for the company BABOR and many cutting-edge
innovations in the years and decades to come. An important milestone was the
development of the Effect Fluid: an exquisite composition of natural ingredients in its
highest concentration sealed in a glass ampoule. These little beauty specialists have
an instantly visible effect and each and every one of them has its own beauty secret.
Another example is HSR: With the knowledge of genetics, botanists and
physiotherapists BABOR has developed this masterpiece that extends the life of skin
cells and works effectively against alls signs of skin-aging. Tailor-made for the mega
trend cosmeceuticals BABOR presents the skin care line DOCTOR BABOR. The line
is a result of the close collaboration skin care and medicine. DOCTOR BABOR’s
effectiveness has convinced beauticians and doctors alike. In Hotel- and Day-SPAs
every treatment becomes a journey for the senses with BABOR SPA, while the
specific needs of male skin are tackled with the comprehensive BABOR Men skin
care line. Finally BABOR Face Design combines color and care to a completely new
make-up sensation.
BABOR BEAUTY SPA – A Holistic Monobrand Concept
The BABOR BEAUTY SPA is a future-orientated business concept for BABOR’s
cosmetic-partners, which allows embedding professional skincare treatments into a
modern SPA-concept. The BABOR service ranges from on-site consultancy and
layout planning to interior design, advertising and PR. The CI features White which is
a synonym for purity, clarity and freshness and stands in contrast to precious shades
of Brown representing natural warmth and comfort. There are already more than 100
BABOR BEAUTY SPAs worldwide.
Dr. Babor GmbH & Co. KG · Neuenhofstr. 180 · 52078 Aachen
Justine Gaetcke · Direktion Public Relations · Tel.: 0241/5296-109 · Fax: 0241/5296-6109
EMail: justine.gaetcke@babor.de · www.babor.de