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SEMA<br />

NEW PRODUCT PREVIEW<br />

<strong>New</strong> <strong>Products</strong> <strong>Showcase</strong> <strong>Preview</strong><br />

100+ <strong>Products</strong> to Be Unveiled at the 2011 SEMA Show<br />

The SEMA Show is all about innovation and creativity. For a taste of<br />

what’s coming at the 2011 event, check out the more than 100 new products<br />

previewed here. During the Show, head to the upper level of South<br />

Hall for a look at the Ideas Alive: Featuring the <strong>New</strong> <strong>Products</strong> <strong>Showcase</strong><br />

at the Las Vegas Convention Center, November 1–4, 2011.<br />

AEM Electronics<br />

Booth #24313<br />

According to AEM, the company’s<br />

new AQ-1 Data Logger is a vehicle<br />

data-acquisition device designed for<br />

performance enthusiasts who want<br />

dynamic, accurate data-logging capability<br />

for less than half of the cost of most<br />

other data loggers. Information:<br />

www.aemelectronics.com or<br />

310-484-2322.<br />

Andersen Hitches<br />

Booth #36074<br />

Andersen Hitches introduces its<br />

“No-Sway” weight-distribution hitch. The<br />

new unit features a motion-dampening<br />

system, one-pin removal from tow vehicle,<br />

a 2 5 /16-in. ball and a lifetime warranty.<br />

Information: www.andersenhitches.com<br />

or call 800-635-6106.<br />

Airaid<br />

Booth #23729<br />

Airaid introduces a new intake system<br />

for the popular ’11 Ford F-150 3.5L<br />

EcoBoost. This intake system features the<br />

cold-air dam and roto-molded MAF adaptor<br />

designed to maximize airflow and offer<br />

proper MAF functionality, which allows<br />

for increased horsepower and improved<br />

overall performance. Information:<br />

www.airaid.com or 888-876-8984.<br />

Ark Corp.<br />

Booth #31165<br />

The Arkpak with Time Tracker technology is a unique 12V battery power pack. It<br />

incorporates an LCD screen with battery voltage and capacity display. The Arkpak<br />

comes complete with a built-in 110-240V 6A smartcharger/battery conditioner, a 200W<br />

DC-AC inverter, two accessory ports, an Anderson plug, a manual isolation key and<br />

external battery posts. Information: sales@arkcorporation.com or +61-2-9678-9036.<br />

TheAutoMoto.com<br />

Booth #38045<br />

TheAutoMoto.com is proud to introduce<br />

the latest addition to its vehicle lineup—<br />

the new Electric Delivery Trike. The<br />

unit was developed with a 1,500W brush<br />

motor that is powered by 48V 38AH<br />

batteries. The current top speed is 22 mph,<br />

and the vehicle has a range of 40 miles.<br />

Information: www.theautomoto.com<br />

or 866-939-9033.<br />

www.semanews.com 45


SEMA n NEW PRODUCT PREVIEW<br />

Autoequips Tech<br />

Booth #11681<br />

Autoequips Tech introduces a new fullvision<br />

camera system featuring a 180°<br />

bird’s-eye viewing angle. According<br />

to the company, the new innovation<br />

provides auto-correction for distortion<br />

(fish-eye effect) caused by a wide-angle<br />

lens. Information: www.psvt.com.cn or<br />

+86-755-8601-6313.<br />

AutoWare Technologies<br />

Booth #45101<br />

AutoWare Technologies is proud<br />

to announce the launch of the new<br />

NextWheels Online program featuring<br />

MGP caliper covers. NextWheels Online<br />

allows users to select a vehicle; modify the<br />

color, ride height and window tint; and<br />

then preview how different custom wheels<br />

and tires will look on the car. With the<br />

new “Brake” feature, users can also preview<br />

MGP caliper covers in various colors<br />

on their vehicles. Information:<br />

www.autowaretech.com or 877-230-9695.<br />

B&W Trailer Hitches<br />

Booth #34071<br />

According to B&W Trailer<br />

Hitches, the Defender is<br />

unlike any gooseneck trailer<br />

coupler on the market<br />

today. With unrivaled ease<br />

of use and security features<br />

built into the coupler, the<br />

Defender helps keep property<br />

safe and ensures easier<br />

towing. Information:<br />

www.turnoverball.com<br />

or 800-248-6564.<br />

Baja Designs Inc.<br />

Booth #22486<br />

The Squadron LED light provides 3,600<br />

lumens in a 3x3-in. package. Baja Designs<br />

uses the latest-generation Cree LED<br />

to provide illumination for any driving<br />

style or environment. Information:<br />

www.bajadesigns.com or 760-560-2252.<br />

Blair Equipment Co.<br />

Booth #10513<br />

The new Blair Enforcer Spotweld drill<br />

removes spot welds on all types of materials,<br />

especially Boron and UHSS. The drill<br />

has a lower cutter rpm and a manual-feed<br />

leverage handle that increases performance.<br />

Air power is not consumed to advance<br />

the cutter, which dramatically reduces<br />

the time required to remove a spot weld.<br />

Information: www.blairequipment.com<br />

or 810-635-7111.<br />

Bull-Bond<br />

Booth #12681<br />

Bull-Bond proudly introduces its<br />

complete line of cleaning and detailing<br />

products, including multi-use cleaners,<br />

degreasers, car washes and waxes, tire<br />

shine-vinyl protectants and more. All<br />

products are environmentally friendly<br />

and biodegradable and are available in<br />

containers ranging from 32-oz. bottles<br />

to 55-gal. drums. Information:<br />

www.bluebullpr.com or 787-653-4900.<br />

Bubba Rope<br />

Booth #30179<br />

Gator-ize is an added-protection option that is applied to the wear<br />

points of any size Bubba Rope. According to Bubba Rope, Gator-ize<br />

will not only not damage the rope but will actually protect the wear<br />

points of your eyes and, ultimately, prolong the life of the Bubba<br />

Rope. Information: www.bubbarope.com or 877-499-8494.<br />

46 October 2011 SEMA <strong>New</strong>s<br />

C.A.R. <strong>Products</strong><br />

Booth #13065<br />

Precision Cut Compound (P100)<br />

is an aggressive, fast-cutting compound<br />

designed to remove 1,200-<br />

grit or finer sanding scratches.<br />

According to C.A.R. <strong>Products</strong>,<br />

it’s effective for removing oxidation,<br />

acid rain and other defects<br />

on all types of paint. Information:<br />

www.carproducts.biz<br />

or 800-537-7797.


Across USA/Carbonetic<br />

Booth #24629<br />

Across Corp./Carbonetic introduces<br />

carbon clutch technology with superior<br />

heat resistance, great controllability and<br />

long life. According to the company, the<br />

lighter rotating mass of the Blade disc<br />

allows for slick and quick gear shifting<br />

while giving a near-OEM feel and light<br />

but extremely controllable pedal action.<br />

The Blade is suited for street, drift, rallying,<br />

drag and circuit driving. Information:<br />

www.carbonetic.net or 310-635-3555.<br />

California Custom Coach<br />

Booth #24794<br />

Featuring reproduction Auburn<br />

Speedsters, California Custom Coach<br />

introduces luxury classic motoring with<br />

today’s reliability. Information:<br />

www.cccspeedster.com or 972-443-9823.<br />

Carr<br />

Booth #33004<br />

These heavy-duty, foldable steps are a<br />

large 14x5 in., specifically developed<br />

for all 2-in. and 21/2-in. hitch receivers.<br />

According to the company, they give<br />

safe and easy access to any vehicle with a<br />

trailer hitch. Information: www.carr.com<br />

or 800-800-1084.<br />

Canton Racing <strong>Products</strong><br />

Booth #24116<br />

Canton Racing <strong>Products</strong> introduces its<br />

new line of oil pans for the Ford 5.0<br />

Coyote engine. They are available in<br />

a front-sump style designed to work<br />

with early Ford chassis and a shallow<br />

rear-sump style designed specifically for<br />

kit cars and other applications seeking<br />

added ground clearance. Information:<br />

www.cantonracingproducts.com<br />

or 203-481-9460.<br />

Cap-Pack Truck <strong>Products</strong><br />

Booth #34189<br />

The Cap-Pack is a storage system that<br />

utilizes the wasted space of a truck cap to<br />

organize and secure valuable items. When<br />

closed, the storage drawer locks into a sturdy<br />

elevated frame that allows the truck bed<br />

to be free of clutter and available for large<br />

items. Information: www.cap-pack.com<br />

or 262-206-6211.<br />

www.semanews.com 47


SEMA n NEW PRODUCT PREVIEW<br />

Cargo Ease<br />

Booth #38086<br />

According to Cargo Ease, with the addition<br />

of the new Cargo Ramp System, the<br />

company has made loading and unloading<br />

anything faster and easier than ever.<br />

Cargo Ease is proud to introduce its new<br />

Cargo Ramp—the ultimate loading and<br />

unloading system. Information:<br />

www.cargo-ease.com or 905-768-2650.<br />

Champion Brands<br />

Booth # 21131<br />

According to Champion Brands, Classic<br />

Blue Flame performance diesel oil is a<br />

hybrid synthetic blend 15W-40 diesel<br />

engine oil that combines high-zinc performance<br />

additives, superior protection,<br />

advanced polymer technology and high<br />

TBN, supported by a carrier blend of<br />

synthetic and conventional base fluids.<br />

Information: www.championbrands.com<br />

or 800-821-5693.<br />

Extractor<br />

Booth #10943<br />

The Extractor was primarily designed as a tool to aid in the<br />

removal of auto glass. The Hornet offers the same quality, same<br />

power and same dependability as the previous<br />

Extractor tools but with an all-new price. Information:<br />

www.extractortools.com or 877-628-8837.<br />

Catalyst Industries<br />

Booth #10802<br />

Catalyst Industries introduces a new<br />

mobile tie-down clamp. This new clamp<br />

is designed to mount to the pinch weld<br />

area of pickup bedsides and also to any<br />

other area a tie-down mount may be<br />

needed, such as front and rear bumpers,<br />

wheelwells, etc. Information:<br />

www.finalsand.com or 800-667-4068.<br />

Check Corporation<br />

Booth #12441<br />

Check Corporation ambient lighting kits use the latest in LED<br />

lighting technology. Each LED strip contains four RGB<br />

LED lights, each capable of producing a consistent hue of eight<br />

different colors with a high- and low-intensity setting for each<br />

color. All of this is controlled with the use of one simple switch.<br />

Information: www.checkcorp.com or 800-927-6787.<br />

48 October 2011 SEMA <strong>New</strong>s<br />

Cooper Tire & Rubber<br />

Booth #43001<br />

The Cooper Zeon RS3-A is the allseason<br />

tire in the ultra-high-performance<br />

family. According to the company, this<br />

performance tire provides the driver<br />

with dynamic handling that inspires<br />

confidence and control in all seasons.<br />

The RS3-A is available in 35 sizes<br />

ranging from 16- to 19-in. rim<br />

diameters and carrying a W-speed rating.<br />

Information: www.coopertire.com<br />

or 419-423-1321.<br />

Coverking<br />

Booth #20903<br />

Contur Cabinet<br />

Booth #10252<br />

Contur Cabinet will launch a new line<br />

of modern European-inspired garage<br />

cabinets at the 2011 SEMA Show.<br />

Advanced features, such as contoured<br />

front panel designs, choice of numerous<br />

colors and textures as well as state-of-theart<br />

construction technology, make these<br />

all-metal storage cabinets truly exclusive.<br />

Information: www.conturcabinet.com<br />

or 514-439-3222.<br />

Protect your vehicle’s rear seats from your pets with<br />

Coverking’s new Pet Protector. Install this heavy-duty 1680<br />

polyester, waterproof protector in seconds by attaching it to<br />

your headrests. (If headrests are not available, an alternative<br />

attachment method is included.) Machine wash on gentle<br />

and air dry for long-lasting protection. Information:<br />

www.coverking.com or 800-542-3274.


Curt Manufacturing<br />

Booth #30035<br />

Curt’s new easy-mount electrical bracket<br />

line provides an elegant and simple solution<br />

for mounting tow wiring to a vehicle.<br />

Easy-mount brackets simply rest over the<br />

receiver tube and are tightened with two<br />

bolts (provided). Then the tow wiring<br />

socket snaps or screws into the bracket.<br />

No drilling is required. Information:<br />

www.curtmfg.com or 877-CURTMFG.<br />

Dill Air Controls <strong>Products</strong><br />

Booth #41207<br />

The Dill Air Controls new 1215 TPMS<br />

bundle features 80% sensor coverage,<br />

95% kit coverage plus all the mechanical<br />

tools needed to service TPMS.<br />

Information: www.dillaircontrols.com<br />

or 919-692-2300.<br />

Delcam<br />

Booth #10109<br />

Delcam will launch the 2012 version of<br />

its FeatureCAM, a feature-based CAM<br />

system for faster and easier programming.<br />

According to Delcam, the most important<br />

improvement for increasing machine<br />

productivity comes from further developments<br />

in the use of stock models to cover<br />

2-D features, including bosses, sides and<br />

slots. Information: www.delcam.com<br />

or 877-Delcam-1.<br />

Delta Kits<br />

Booth #32203<br />

Delta Kits has introduced the MobilePro line of professional windshield repair systems<br />

along with Infinity 4.1 headlight coating in the company’s ClearPro Plus headlight<br />

restoration system. MobilePro windshield repair systems include components with<br />

a limited lifetime warranty and an expanded array of accessory tools. Information:<br />

www.deltakits.com or 800-548-8332.<br />

NEW TECHNOLOGY<br />

WITH A FACTORY LOOK<br />

METRA OE STYLE DIRECT FIT<br />

HYUNDAI TUCSON TOYOTA COROLLA<br />

TOYOTA RAV4 TOYOTA CAMRY<br />

GM ONSTAR<br />

NAV + DVD + TOUCH + iPOD + BLUETOOTH + HARD DRIVE<br />

ALL IN ONE CONVENIENT “MODEL-SPECIFIC” FACTORY INSTALLATION KIT<br />

OVER 30 MODELS + 100’S OF APPS + CUSTOM SHIPPING PROGRAM<br />

SEMA2011<br />

BOOTH#11627<br />

RADIO DVD SD CARD USB BLUETOOTH iPOD AUX NAV RDS<br />

800-221-0932 metraonline.com<br />

METRA_SEMA_HALF.indd 1<br />

www.semanews.com 8/18/11 11:1049<br />

AM


SEMA n NEW PRODUCT PREVIEW<br />

ECS Automotive Concepts<br />

Booth #24199<br />

Rust Prevention Magic (RPM) is a new<br />

product developed by ECS to preserve<br />

bare metal parts of all types in their natural<br />

condition. RPM protects any new or<br />

restored metal part without altering the<br />

appearance of the part. According to ECS,<br />

the product is easy to apply and dry to the<br />

touch but provides superior protection<br />

against rust and oxidation. Information:<br />

www.ecsautomotive.com or<br />

855-532-7846.<br />

Farrow Fabricating<br />

Booth #34203<br />

Super Toy <strong>Products</strong> by Farrow Fabricating<br />

has been in business since 1981 and specializes<br />

in chrome and stainless chrome<br />

tips for the exhaust industry. The company<br />

supplies all levels of warehouse distributors<br />

with quality product, fast delivery and<br />

highly competitive pricing. Information:<br />

www.supertoyschrometips.com<br />

or 800-327-7691.<br />

Fyrlyt<br />

Booth #32192<br />

From Australia, Fyrlyt introduces a new<br />

8-in. (200mm) driving light. According to<br />

the company, a Gortec breather and hardcoated<br />

optical surfaces (lens and reflector)<br />

ensure long-term value in everything<br />

from the searing heat and dust of the<br />

Australian outback to the frozen Arctic<br />

tundra. In the field, bulb change requires<br />

no tools, and the light is fully rebuildable.<br />

Information: www.fyrlyt.com or<br />

+61-8-8365-4668.<br />

Endurance Truck Accessories<br />

Booth #31198<br />

Endurance Truck Accessories announces<br />

its new line of 5-in. oval stainless-steel<br />

side bars. Unlike other oval side bars, the<br />

Endurance brand offers rounded, polished<br />

stainless-steel ends. Information:<br />

www.endurancetruckaccessories.com<br />

or 855-310-8555.<br />

50 October 2011 SEMA <strong>New</strong>s<br />

FlagPole Buddy<br />

Booth #34263<br />

According to the company,<br />

FlagPole Buddy is the easiest and<br />

safest method to put up a tall<br />

and sturdy flagpole or ham radio<br />

antenna. The FlagPole Buddy<br />

attaches to an RV ladder or any<br />

flat surface with multipositional<br />

mounts. The unique “Twist”<br />

(upper holder) allows the pole to<br />

be inserted from ground level, and<br />

the “Cup” (lower holder) provides a<br />

sturdy two-point support system for<br />

any pole. Information: www.flagpolebuddy.com<br />

or 858-472-5613.<br />

Fox Racing Shox<br />

Booth #34111<br />

The 2.0 performance series shocks<br />

deliver FOX Racing Shox performance<br />

in a hassle-free bolt-on<br />

package. Its heat-reducing design<br />

includes an aluminum 2.0 shock<br />

body that, according to the company,<br />

dissipates heat three times<br />

faster than a conventional steel<br />

shock. Information: www.foxshox.<br />

co/truck or 619-768-1800.<br />

Gema<br />

Booth #11177<br />

According to Gema, the company’s new<br />

OptiFlex2 manual powdercoating technology<br />

allows the user to spray all powders<br />

with ease, coat complex geometries<br />

with outstanding efficiency and quality,<br />

and do it all in the most challenging<br />

environments, anywhere on the planet.<br />

Information: www.optiflex2.com<br />

or 800-628-0601.<br />

Grex Airbrush<br />

Booth #23183<br />

The Tritium series from Grex presents<br />

the precision and detail of an airbrush<br />

with the control of a spray gun, making<br />

it the easiest and most comfortable to use<br />

airbrush, according to the company. With<br />

a comprehensive line of airbrush products,<br />

Grex has the right tool to meet every<br />

professional’s preference. Information:<br />

www.grexairbrush.com or 888-4GREXCO.


SEMA n NEW PRODUCT PREVIEW<br />

Guangdong Huan Qiu<br />

Automobile Accessory<br />

Booth #12773<br />

Guangzhou Suizhong Auto Appliance is<br />

engaged in the R&D, manufacture and<br />

sale of a range of products for car decoration.<br />

Carlas is the major brand of the<br />

company. Carlas LED lights and car<br />

stickers (full vehicle) are popular with domestic<br />

and international markets. Information:<br />

www.car8.net or +86-020-37278876.<br />

HAL Development<br />

Booth #22790<br />

Introducing new products from HAL,<br />

sold under the trade name HAL Stuff.<br />

HAL’s new plug-wire management system<br />

takes the worry out of routing plug<br />

wires. This new technology not only looks<br />

beautiful but is highly functional to boot.<br />

Information: www.hal-stuff.com<br />

or 530-873-4889.<br />

A.R.E.<br />

Booth #33134<br />

A.R.E. is now offering the new RT<br />

series truck cap, an aerodynamic cap<br />

featuring a 54-in. rear door height for<br />

hauling large cargo, such as ATVs and<br />

four wheelers. The RT series is available<br />

for ’09–current Ford F-150 trucks<br />

as well as ’07–current GMC Sierra<br />

and Chevrolet Silverado models, both<br />

6.5-ft. and 8-ft. beds. Information:<br />

www.4are.com or 330-830-7800.<br />

H.T. Mould (Ratch-Cut/Die-Nut/Sandboss)<br />

Booth #10678<br />

The Ratch-Cut/Dienut holds taps and<br />

dies to renew threads on bolts and tap<br />

holes in tight places. The tool accepts dies<br />

of 1 in. or 25 mm. It comes with an adaptor<br />

bushing for hex and 12-sided dies and<br />

an adjustable mini-vice. Information:<br />

www.ratch-cut.net or 250-337-8894.<br />

EZ Connector<br />

Booth #32170<br />

According to EZ Connector, bad electrical<br />

connections between a truck and trailer<br />

due to a loose or corroded connector are<br />

no longer a problem when you convert<br />

to EZ Connector’s new EZ Self-Closing<br />

7-pin (EZS7) electrical connection system.<br />

Information: www.ezconnector.com<br />

or 559-686-5889.<br />

52 October 2011 SEMA <strong>New</strong>s<br />

Heatshield <strong>Products</strong> Inc.<br />

Booth #23529<br />

HP Manifold Shield is designed to keep<br />

heat inside the exhaust and turbo manifold.<br />

According to HP, this can increase<br />

the boost of the turbo, reduce turbo lag,<br />

eliminate chatter and improve the overall<br />

efficiency of the turbo. Installs in minutes<br />

using anchor hooks with safety wire.<br />

Information: www.heatshieldproducts.com<br />

or 760-751-0441.<br />

Corsa Performance Exhausts<br />

Booth #23517<br />

Corsa Performance Exhausts<br />

announces high-performance exhaust<br />

systems now available for the ’12 Ford<br />

Mustang GT, GT500, Boss 302,<br />

Laguna Seca and V6 3.7L engines.<br />

Corsa offers Mustang owners two<br />

distinct sound levels; the Sport<br />

exhaust systems are bold and robust<br />

on the throttle, while the Xtreme<br />

exhaust systems produce a louder,<br />

more aggressive note. Information:<br />

www.corsaperformance.com<br />

or 440-891-0999.<br />

Hamsar Diversco<br />

Booth #21121<br />

At the 2011 SEMA Show, Hamsar is introducing the latest innovation in LED<br />

forward lighting—a new 7-in. LED low-/high-beam headlight. Designed to replace<br />

all 7-in. round halogen headlight systems without the need for retooling, it is equipped<br />

for 12V and 24V systems and draws far less current. Information: www.hamsar.com<br />

or 800-567-5483.


SEMA n NEW PRODUCT PREVIEW<br />

Crane Cams<br />

Booth #25216<br />

Crane Cams now offers a new family of<br />

exclusive Ultra-Pro lifters designed<br />

specifically for Chevrolet 262–400 V8s<br />

and Chevrolet 396–454–502 V8s. The<br />

new Ultra-Pro lifters relocate the oil passages<br />

in the lifter bodies for proper oil<br />

flow. Information: www.cranecams.com<br />

or 866-388-5120.<br />

All roads<br />

lead to<br />

Louisville.<br />

Head down the road to increased<br />

sales at the National RV Trade<br />

Show at the Kentucky Expo<br />

Center. For more exhibit and<br />

attendance information, contact<br />

Wen Dang at 1-800-336-0154<br />

or hdang@rvia.org.<br />

Dynotech Engineering<br />

Booth #21143<br />

Dynotech builds custom steel, aluminum<br />

and carbon-fiber driveshafts for OEM<br />

support and replacement as well as for<br />

racing, musclecar, hot-rod, four-wheel<br />

drive and specialty applications. All<br />

Dynotech driveshafts are handassembled,<br />

computer-welded and<br />

high-speed balanced to the highest<br />

standards in the industry. Information:<br />

www.dynotechengineering.com or<br />

248-362-2777.<br />

54 October 2011 SEMA <strong>New</strong>s<br />

Kentucky<br />

Exposition<br />

Center<br />

LOUISVILLE , KY<br />

Hillco Fastener Warehouse<br />

Booth #10418<br />

Hillco Fastener Warehouse is proud to<br />

introduce a new Pro Shop Assortment line<br />

of professional-grade fastener assortments<br />

designed for use in the home or the shop.<br />

With more than 60 different Pro Shop<br />

assortments currently available, customers<br />

can have grade 5, grade 8, German<br />

and Japanese metric, USS/SAE, stainless<br />

steel, electrical connectors, vacuum fittings,<br />

trim screws, studs, rivets and more<br />

right in their garages, shops or trailers.<br />

Information: www.hillcofasteners.com<br />

or 714-657-7442.


Ingersoll Rand<br />

Booth #10120<br />

Ingersoll Rand is proud to introduce<br />

what the company describes as the most<br />

powerful cordless impact tool that the<br />

world has ever seen. Featuring the latest<br />

in advanced cordless impact technology<br />

and an unmatched power-to-weight ratio,<br />

this all-new cordless impact is the first in a<br />

new line of cordless tools coming in 2012.<br />

Information: www.ingersollrandproducts.com<br />

or 800-866-5457.<br />

Intro-Tech Automotive Inc.<br />

Booth #24775<br />

Intro-Tech Automotive introduces its<br />

new ultimate reflector custom folding<br />

auto shade. Designed to fit the inside of a<br />

specific vehicle’s windshield, the company<br />

states that the product will prevent ugly,<br />

costly dashboard cracks and fading. The<br />

unit installs in seconds and stores in its<br />

own leatherette storage bag. Information:<br />

www.intro-techautomotive.com<br />

or 866-319-8500.<br />

Innovative Creations<br />

Booth #33171<br />

Innovative Creations’ new combination of the traditional nerf bar and running board<br />

is made from a heavy-duty, high-polished stainless steel and an extruded-aluminum top<br />

with integrated rubber strips for a great grip. The top pad is reinforced and securely<br />

fastened to the stainless tube. The bar has the super-bright high-polish finish that ICI<br />

is famous for. The nerf board is a no-drill installation. Information: www.icionline.com<br />

or 800-626-8746.<br />

Inventive <strong>Products</strong><br />

Booth #38111<br />

Inventive <strong>Products</strong> is proud to announce<br />

an attachment for its line of patented<br />

eXpandable Design trailer hitches. This<br />

new storage rack has the ability to adjust<br />

up and down to fit a variety of applications.<br />

Customers can use the rack in the<br />

low position and still get the tailgate open.<br />

Information: www.inventivehitches.com<br />

or 888-310-6037.<br />

www.semanews.com 55


SEMA n NEW PRODUCT PREVIEW<br />

JR <strong>Products</strong><br />

Booth #34180<br />

JR <strong>Products</strong> is excited to offer its new<br />

line of extension towing mirrors to the<br />

automotive market. The JR Product<br />

Aero Towing mirrors securely fasten by<br />

a patented clamping system and fit all<br />

makes, models and years with a single part<br />

number. Information: www.jrprvinc.com<br />

or 800-269-7622.<br />

Lista International Corp.<br />

Booth #10353<br />

Lista International Corp. announces the availability of its new Technician series toolboxes.<br />

The toolboxes feature a rugged design backed by a limited lifetime warranty.<br />

All drawers are full extension, with a 440-lb. capacity. Worktops transform the<br />

toolbox cabinet top into a productive work area. Information: www.listabox.com<br />

or 888-273-6930.<br />

Kindig-It Design<br />

Booth #23479<br />

Kindig-It Design’s patented smooth door<br />

handles can be modified to fit any door<br />

handle, delivering simple form and function.<br />

The handles are handcrafted<br />

in-house and can be ordered in two<br />

different finishes: bare metal or polished<br />

chrome. Information: www.kindigit.com<br />

or 801-262-3098.<br />

Las Vegas Tool<br />

Booth #10238<br />

Las Vegas Tool will release the Easy<br />

Puller—a new pulling pliers slide-hammer<br />

tool—at the 2011 SEMA Show. The<br />

Easy Puller works by clamping the locking<br />

pliers on to any item the user wants<br />

to pull or remove and then sliding the<br />

2-lb. hammer quickly along the slide bolt<br />

assembly, creating a powerful pulling<br />

force. Information: www.lasvegastool.com<br />

or 702-992-0202.<br />

Lumenyte International Corp.<br />

Booth #10567<br />

Lumenyte’s Liftlyte is an undercarriage<br />

LED illumination system for automotive<br />

vehicle lifts for owners of four-post lift<br />

systems. It’s available in two varieties—<br />

permanently installed and the removable,<br />

magnetically attached configuration. The<br />

Liftlyte system is available in various standard<br />

lengths for lift runways of up to 26 ft.<br />

as well as custom lengths. Information:<br />

www.lumenytetransportation.com<br />

or 949-829-5200.<br />

Kouou<br />

Booth #13114<br />

Kouou has 50 years of history using original<br />

spices to produce a variety of scents<br />

for the interior space of a vehicle. Kouou<br />

specializes in professional Japanese car<br />

perfumes, featuring a variety of designs.<br />

Information: www.kouou.co.jp or<br />

info@kouou.co.jp.<br />

58 October 2011 SEMA <strong>New</strong>s<br />

Laid-Back<br />

Booth #12967<br />

Laid-Back’s vintage art style focuses<br />

on legendary American automobile<br />

icons—Laid-Back Rides. The company<br />

offers a full line of high-quality T-shirts,<br />

hats, hoodies, tin signs and accessories.<br />

Information: www.laidbackusa.com<br />

or 208-787-2277 x18.<br />

Mag Daddy<br />

Booth #11063<br />

Mag Daddy has launched a line of revolutionary<br />

fasteners that replaces virtually<br />

all automotive fasteners, no matter the<br />

year, make or model. According to Mag<br />

Daddy, customers will need only nine<br />

fasteners for dangling wires, hanging up<br />

headliners, door panels, trim boards and<br />

more—endless possibilities. Information:<br />

www.magdaddyusa.com or<br />

847-719-5600.


SEMA n NEW PRODUCT PREVIEW<br />

MaxTrac Suspension<br />

Booth #31162<br />

MaxTrac Suspension is proud to<br />

announce the release of its 6.5-in. lift<br />

system for the ’04–’11 Nissan Titan<br />

two-wheel drive. This kit consists of<br />

one-piece-cast, 4-in. lift spindles and<br />

2.5-in. fabricated steel spacers for the<br />

front and 4-in. fabricated steel blocks,<br />

new U-bolts and shocks for the rear.<br />

Information: www.maxtracsuspension.com<br />

or 714-630-0363.<br />

Moving Targets<br />

Booth #43273<br />

Moving Targets says, “Reach thousands of<br />

local customers every day on a shoestring<br />

budget.” Loyal Rewards Social Media<br />

Marketing creates and establishes accounts<br />

on the top online social networks, including<br />

the most powerful reputation monitoring<br />

services. They assign an expert—a<br />

real person—to handle your promotion.<br />

Information: www.loyalrewards.com/<br />

socialmedia or 800-926-2451.<br />

Ozmo Engineering<br />

Booth #24425<br />

Ozmo Engineering introduces the<br />

RS7-SR manifold for high-horsepower<br />

LS7 engines. The manifold features twin<br />

carbon-fiber plenums and billet CNC<br />

runners and flanges. A single throttle<br />

body provides easy installation into<br />

street cars, and the low-profile design fits<br />

under the stock C6/Z06 Corvette hood.<br />

Information: www.ozmoengineering.com<br />

or 408-658-2244.<br />

Novacel<br />

Booth #12780<br />

Novacel proudly introduces Novaguard<br />

9377, an OEM-approved, cost-effective<br />

surface protection for the most valuable<br />

and customer-sensitive clear-coat exterior<br />

surfaces. The product is environmentally<br />

friendly, features solvent-less technology<br />

and is specifically designed for protection<br />

of painted automotive bodywork.<br />

Information: www.novacelinc.com<br />

or 413-283-3468.<br />

60 October 2011 SEMA <strong>New</strong>s<br />

Paramount Restyling<br />

Booth #31203<br />

Paramount Restyling’s applications of<br />

door handle covers, mirror covers and gas<br />

doors are now available with the racy look<br />

of carbon fiber. The grille shells, however,<br />

have a new addition with the Raptor-style<br />

grille shell for the ’04–’08 Ford F-150.<br />

Information: www.paramountrestyling.com<br />

or 866-988-8348.<br />

Metra<br />

Booth # 11627<br />

Metra is announcing its integrated kits<br />

(DIN and DDIN) for the ’03–’07 Nissan<br />

Murano. PN 99-7612A has a brushedaluminum<br />

finish to match factory radios.<br />

PN 99-7612B is Metra’s black-matte,<br />

soft-touch finish for a clean aftermarket<br />

appearance. These kits have 25 rubber<br />

buttons related to the factory climate<br />

controls and driver information center.<br />

Information: www.metraonline.com<br />

or 800/221-0932.<br />

Parrot<br />

Booth #11871<br />

Parrot proudly reveals the Parrot Asteroid, a new generation of car receiver, combining<br />

advanced hands-free telephony with, for the first time, access to web services. Once<br />

connected to a GPS dongle (provided with the product) and a 3G key (not provided),<br />

it enables access to innovative web-based services. Information: www.parrot.com<br />

or 248-354-5400.


SEMA n NEW PRODUCT PREVIEW<br />

Phoenix Systems<br />

Booth #20952<br />

Phoenix Systems offers the Phoenix V-12 DIY reverse brake bleeder to give enthusiasts<br />

and do-it-yourselfers professional brake and clutch bleeding at an affordable price. The<br />

V-12 DIY reverse brake bleeder system features patented reverse fluid injection technology<br />

that removes trapped air to create a firmer pedal, increased braking power and<br />

responsiveness and reduced vehicle stopping time. Information: www.brakebleeder.com<br />

or 435-425-2222.<br />

2011 SEMA Show<br />

NEW CENTRAL<br />

HALL LOCATION!<br />

Booth #23659<br />

Performance Electronics Ltd.<br />

Booth #25220<br />

Performance Electronics proudly unveils<br />

the Edge, a completely adjustable, standalone<br />

engine-control system. The Edge is<br />

an ultra-compact engine controller that<br />

the company claims can handle all of the<br />

fuel and ignition responsibilities for just<br />

about any engine, from single cylinders<br />

to blown big-blocks and everything in<br />

between. Information: www.pe-ltd.com<br />

or 513-777-5233.<br />

Leather Therapy <strong>Products</strong><br />

Booth #12182<br />

According to Leather<br />

Therapy <strong>Products</strong>, its new<br />

leather therapy restorer/conditioner<br />

effectively maintains<br />

and restores by softening,<br />

protecting and preserving<br />

leather. It also helps leather<br />

overcome the destructive<br />

effects of drying sun,<br />

wind and moisture without<br />

silicone or waxes to coat<br />

the leather. Information:<br />

www.leathertherapy.com<br />

or 540-364-0156.<br />

62 October 2011 SEMA <strong>New</strong>s<br />

daystarweb.com<br />

Plews & Edelmann<br />

Booth #10256<br />

The Plews tire sealant<br />

dispenser powered by<br />

Simoniz tire sealant can<br />

be dispensed through<br />

all tire valves, including<br />

TPMS valves. According<br />

to the manufacturer, the<br />

sealant prevents flat tires,<br />

provides a smoother ride,<br />

maintains air pressure<br />

and prevents rim corrosion.<br />

Information:<br />

www.plews-edelmann.com<br />

or 815-285-9491.


Powermaster Performance<br />

Booth #21049<br />

Powermaster Performance is proud to introduce<br />

a high-performance gear-reduction<br />

starter that fits most Ford Flatheads,<br />

’32–’53. The starter features the original<br />

look coupled with improved performance<br />

plus half the weight. Information:<br />

www.powermasterperformance.com<br />

or 630-849-7754.<br />

Prosport Inc.<br />

Booth #21214<br />

According to Prosport Inc., its new manual boost controller offers<br />

fast spool-up of the turbo, steady boost, easy installation and quick adjustability.<br />

With the easy-to-read design, stainless-steel spring and ceramic ball, dialing in<br />

boost is quick and easy. Information:<br />

www.prosportgauges.com or 727-572-9011.<br />

Procter & Gamble Professional<br />

Booth #13051<br />

Unwanted odors lingering a little too long<br />

in your car? Get Febreze Freshness on the go<br />

with new car vent clips from Febreze. Procter<br />

and Gamble Professional will preview the<br />

new Febreze car product at the 2011 SEMA<br />

Show. Test drive the new Febreze vent<br />

clips and breathe happy. Information:<br />

www.pgpro.com or 800-332-7787.<br />

Northstar Manufacturing/ProRyde Suspension Systems<br />

Booth #30153<br />

According to Northstar, the company’s patented ProRyde<br />

line of duck-head torsion key leveling kits provide front<br />

ride-height adjustments from near OEM up to 2.25-in.<br />

beyond. The kit includes shock extenders to maintain the<br />

vehicle’s original ride quality and comfort. Information:<br />

www.northstarmfg.com or 800-828-0255.<br />

RACE INDUSTRY WEEK 2011:<br />

■ Advanced Engineering Technology Conference<br />

■ International Council of Motorsport Sciences<br />

■ Professional MotorSport Circuit Owners<br />

and Operators Convention<br />

■ Vehicle Dynamics & Data Acquisition Seminar<br />

TRADE ONLY • 1,100 EXHIBITORS • 3,200 BOOTHS<br />

NOW FEATURING ONLINE REGISTRATION!<br />

DECEMBER 1–3, 2011<br />

ORLANDO, FLORIDA • USA<br />

www.performanceracing.com<br />

www.semanews.com 63


SEMA n NEW PRODUCT PREVIEW<br />

SecurityWorks<br />

Booth #11407<br />

Technology Workstands by<br />

SecurityWorks provides secure mounting<br />

for laptops on rugged, height-adjustable<br />

stands that work well on any shop<br />

floor. Three all-steel models cover<br />

price points from $300–$600. Dealer<br />

inquiries welcome. Information:<br />

www.technologyworkstand.com<br />

or 800-880-3988.<br />

SnowBear<br />

Booth #35179<br />

According to SnowBear, the company’s<br />

new personal snowplows are a DIY product<br />

that can be easily installed using a<br />

bolt-on mounting system. SnowBear is<br />

introducing the WinterWolf Pro, a heavyduty<br />

personal snowplow with an actuator<br />

lift system, a reversible non-marking polyurethane<br />

scraper and a reinforced 88-in.<br />

blade and winch arms. Information:<br />

www.snowbear.com or 800-337-2327.<br />

Segal Fine Art<br />

Booth #38039<br />

Heroes by Michael Knepper is Segal Fine<br />

Art’s tribute for the tenth anniversary of<br />

9/11. Information: poppysegal@gmail.com<br />

or 310-594-2476.<br />

Shelby Auto Care<br />

Booth #13168<br />

Shelby Auto Care is<br />

launching four new interior<br />

and exterior auto<br />

care products that uphold<br />

Carroll Shelby’s reputation<br />

for quality and performance.<br />

The new product<br />

line, which includes a<br />

spray detailer, UV protectant,<br />

spray wax and liquid<br />

wax, will be available for<br />

purchase through participating<br />

retailers and online. Information:<br />

www.shelbyautocare.com<br />

or 800-680-4667.<br />

Continental Tire<br />

Booth #43245<br />

Continental Tire introduces the<br />

CrossContact LX20 with EcoPlus<br />

Technology. According to Continental<br />

Tire, this premium all-season tire was<br />

developed to deliver improved fuel<br />

economy and treadwear, reduce harmful<br />

CO 2<br />

emissions and surpass the competition.<br />

The CrossContact LX20 comes in a<br />

wide range of sizes from 16-in. to 20-in. wheel diameters with<br />

a UTQG rating of 740 AB for S and T speed, and 680 AA<br />

for H speed. Information: www.continentaltire.com or<br />

704-583-3900.<br />

SodaBlast Systems<br />

Booth #24689<br />

SodaBlast Systems gives you the power to do it all<br />

with just one blasting machine. Shine chrome with<br />

recycled glass, use soda to blast paint off the body<br />

or remove undercoating with coal slag without<br />

purchasing additional equipment. Information:<br />

www.sodablastsystems.com or 800-216-SODA.<br />

66 October 2011 SEMA <strong>New</strong>s<br />

Sharpvision<br />

Booth #11518<br />

Sharpvision is a high-tech enterprise<br />

engaged in research, development,<br />

manufacturing and<br />

marketing of vehicle rear vision<br />

products. MO122D a unique<br />

digital touch button and screen<br />

quad monitor, with single,<br />

dual, triple, quad-view and<br />

PIP functions. Information:<br />

www.sharpvision.cn or<br />

+86-20-2831-8688.<br />

Travers Tool<br />

Booth #10473<br />

Remove metal with these highly<br />

efficient T&O carbide dream cut<br />

coarse/fine tooth combination burrs<br />

by Speedway. According to Travers<br />

Tool, these burrs effectively utilize<br />

their unique coarse teeth for rapid and<br />

strong metal removal, coupled with<br />

their fine teeth for smooth finishing.<br />

These burrs are suitable for deburring<br />

and polishing cast iron, cast steel, carbon<br />

steel, alloy steel and stainless steel,<br />

etc. Information: www.travers.com<br />

or 800-221-0270.


SEMA n NEW PRODUCT PREVIEW<br />

Steele Rubber <strong>Products</strong><br />

Booth #22988<br />

Steele Rubber <strong>Products</strong> is now offering<br />

the upper door (at roof rail) seals for the<br />

’73–’74 Ford Galaxie 500, LTD, and<br />

LTD Brougham two-door hard tops.<br />

This part keeps the elements out,<br />

prevents wind noise and keeps road<br />

fumes outside where they belong.<br />

Information: www.steelerubber.com/pr5<br />

or 888-878-2237.<br />

Strattec<br />

Booth #36166<br />

Strattec Security offers Bolt receiver locks for Class I<br />

through Class V hitches. Bolt receiver locks feature<br />

the company’s patented one-key lock technology that<br />

is designed to permanently program the lock to the<br />

specific vehicle’s ignition key, eliminating the need for<br />

multiple keys. Information: www.boltlock.com<br />

or 877-251-8798.<br />

Stratasys Inc.<br />

Booth #23823<br />

Stratasys has released a new 3D<br />

printer for companies wanting to<br />

expand from just making prototypes<br />

to making production parts or<br />

manufacturing tools, such as jigs and<br />

fixtures. The new machine is being<br />

called a crossover because the Fortus<br />

250mc is simple to use and affordable.<br />

Information: www.stratasys.com<br />

or 866-721-9244.<br />

Sunkiss Thermoreactors/<br />

Sun-Spot Plus<br />

Booth #10861<br />

The Sun-Spot Plus unit is a portable radiating platinum heater designed<br />

to force-cure any type of organic-applied coating. According to the<br />

company, its 24–30-in. footprint makes it the best tool to execute spot<br />

repairs in the auto-body repair industry. The combined technologies of<br />

medium-wave infrared and forced-air convection deliver great efficiency<br />

over any coating system, especially on the automotive waterborne type.<br />

Information: www.sunkiss-thermoreactors.com or 877-499-9950.<br />

<strong>Products</strong><br />

Truck / ATV<br />

See our<br />

<strong>New</strong> Styles<br />

YOUR SOURCE FOR:<br />

AFTERMARKET<br />

CASTINGS<br />

Pattern Shop - CNC driven<br />

Reverse Engineering Capabilities<br />

Proto-typing Capabilities<br />

Hi-Si-Mo, Grey, Ductile, Castings<br />

Austempered Ductile Iron & Wear-Hardened Cast.<br />

CNC Machining Capabilities<br />

Lost foam castings<br />

Production lead times 2-3 weeks<br />

310.783.1613<br />

www.voxxwheel.com<br />

Seneca Foundry, Inc. P.O. Box 365 Webster City, Iowa 50595<br />

ph (515)832-1722 fax (515) 832-3118 email: sales@senecafoundry.com<br />

MADE IN<br />

U.S.A.<br />

BOOTH # 706<br />

BOOTH # 25212<br />

www.senecafoundry.com<br />

MADE IN<br />

U.S.A.<br />

68 October 2011 SEMA <strong>New</strong>s


SEMA n NEW PRODUCT PREVIEW<br />

Sunbelt Marketing Group<br />

Booth #12534<br />

Sunbelt Marketing Group originally started with a few automotive<br />

wall shelf designs, and now the company offers more<br />

than 50 different items, both licensed and non-licensed.<br />

Information: www.sunbeltgifts.com or 843-744-7762.<br />

Tiremetrix<br />

Booth #43278<br />

TPMS Manager is an online software-as-a-service that provides<br />

tire retailers with the critical information needed to service<br />

TPMS-equipped vehicles. According to the company,<br />

TPMS Manager is the most comprehensive TPMS<br />

management resource in the market today. Information:<br />

www.tpmsmanager.com or 855-888-8767.<br />

Transfer Flow<br />

Booth #33017<br />

Transfer Flow introduces a 50-gal. replacement fuel tank for<br />

the ’11 Ford diesel shortbed crew-cab pickup. The company<br />

states that you’ll be able to bypass the more expensive filling stations<br />

and fill up where the fuel is cheaper when you replace the<br />

smaller stock fuel tank with Transfer Flow’s 50-gal. fuel tank.<br />

Information: www.transferflow.com or 800-442-0056.<br />

Truck Armor<br />

Booth #37100<br />

Truck Armor introduces its new lower grille insert for the ’11<br />

F-150 Ecotec. Made out of a mirror finish (stainless), the unit<br />

comes with all the mounting hardware and promises an easy,<br />

five-minute installation. Information: www.truckarmorauto.com<br />

or 605-951-7580.<br />

Toyo Tires<br />

Booth #43097<br />

According to Toyo, the Proxes T1<br />

Sport is a premium UHP summer<br />

tire that delivers increased control<br />

and precision for true balance in both<br />

wet and dry handling. State-of-the-art<br />

construction and design contribute<br />

to better high-speed stability, precise<br />

steering response, improved braking<br />

performance and high cornering<br />

power at high speed. The tread<br />

grooves are also wide to help channel<br />

water for improved resistance<br />

to aquaplaning. Information:<br />

www.toyotires.com or 800-678-3250.<br />

Tatmar/Directus<br />

Booth #11413<br />

Directus, a division of Tatmar, has plans to showcase<br />

its all-new True Convergence Technology<br />

System (TCTS) at the 2011 SEMA Show. Blurring<br />

the lines between OEM automotive radios, smartphones,<br />

consumer electronics and wireless, Directus<br />

states that the TCTS will surely be a game changer<br />

for the automotive electronics industry. Information:<br />

www.directusnav.com or 810-355-2266.<br />

70 October 2011 SEMA <strong>New</strong>s<br />

Tuff Stuff Performance Accessories<br />

Booth #22986<br />

Tuff Stuff’s new Type II powersteering<br />

pump is a direct replacement<br />

for the ’98–’02 Camaro/<br />

Firebird with the LS1 engine.<br />

Made from 100% new components,<br />

each unit is hand assembled<br />

and tested in the United States.<br />

Available in polished aluminum,<br />

black powdercoated or<br />

as-cast finish. Information:<br />

www.tuffstuffperformance.com<br />

or 800-331-6562.


NEW PRODUCT PREVIEW<br />

TWN Industries<br />

Booth #13071<br />

TWN Industries provides manufacturers,<br />

aftermarket decorators and car enthusiasts<br />

with the ability to print intricate patterns<br />

on 3D surfaces made of plastics and metals.<br />

According to TWN Industries, customers<br />

can use the water-transfer printing process<br />

(also known as hydrographic printing)<br />

to recreate the popular carbon-fiber look<br />

without breaking the bank. Information:<br />

www.watertransferprinting.com<br />

or 305-258-9622.<br />

SEMA FINANCIAL BENCHMARKING<br />

HOW DOES YOUR<br />

BUSINESS MEASURE UP?<br />

Benchmark your operation against the industry and get<br />

answers to these essential questions:<br />

• How does my gross margin compare to my peers?<br />

• Does my company invest more in marketing than others in my<br />

category?<br />

• Is my quick ratio above or below the norm for the industry right now?<br />

• How are my inventory turns doing compared to similar operations?<br />

• Are the amount of product returns my company is having out of<br />

whack right now?<br />

SEMA has contracted with Hedges & Co. to collect the data and maintain its<br />

security and confidentiality.<br />

These industry financial benchmarks will help you measure the financial<br />

performance of your company.<br />

Participants in the program get immediate access to the most recent<br />

benchmarking results.<br />

www.SEMA.org/research<br />

72 October 2011 SEMA <strong>New</strong>s<br />

U.W.T.<br />

Booth #48086<br />

U.W.T. will introduce its new, ultimate<br />

wheel-weight tools and accessories at the<br />

2011 SEMA Show. U.W.T. states that<br />

its new line will remove 99% of all lead<br />

and non-lead wheel weights on all cars as<br />

well as medium and large trucks without<br />

scratching, struggling or pinching—even<br />

on tires with curb rubber. Information:<br />

www.uwtinc.com or 336-537-4048.<br />

Ultimate Air Freshener<br />

Booth #12964<br />

Ultimate Air Freshener asks potential<br />

customers to imagine the beauty of a<br />

nice aroma in their vehicles with just<br />

the push of a button, allowing the fresh<br />

scented aroma to come through the vents.<br />

Customers can even choose from natural<br />

fragrances all the way to their favorite<br />

flowers, drinks or fruits. Information:<br />

www.ultimateairfreshener.com<br />

or 352-694-0469.


XS Power<br />

Booth #23512, #11209<br />

XS Power will be debuting the new XP<br />

series battery line at the 2011 SEMA<br />

Show. XP series batteries are designed<br />

for constant power use and for any<br />

supplemental power needs the customer<br />

may have. The XP series was specifically<br />

designed for marine, commercial, fleet,<br />

emergency, equipment, lighting and<br />

entry-level mobile audio market applications.<br />

Information: www.4xspower.com<br />

or 888-497-7693.<br />

Stud Buddy<br />

Booth #10778<br />

The Stud Buddy is a new patented autobody<br />

repair tool. Using existing industry<br />

welding studs and a weld gun but replacing<br />

the slide hammer, this new tool simply<br />

grabs the stud or any other welded apparatus<br />

attached to the dented area and pulls<br />

against a resting plate. Information:<br />

www.studbuddytool.com or 855-788-3283.<br />

United Pacific<br />

Industries<br />

Booth #23475<br />

United Pacific is proud to introduce its<br />

new ’32 five-window door garnish moldings<br />

and new sequential LED turn-signal<br />

kit. United Pacific Industries is a manufacturer<br />

of aftermarket classic car and hotrod<br />

accessories and is an officially licensed<br />

Ford and GM restoration parts reseller.<br />

Information: www.uapac.com or<br />

310-638-3717.<br />

Master Appliance<br />

Booth #10239<br />

The Master<br />

Proheat Plastic<br />

Welding Kit is<br />

built around the<br />

compact, lightweight<br />

Master<br />

Proheat LCD<br />

Model PH-1400<br />

Dial-in Electronic Heat Gun. The heat<br />

gun’s dial-in feature offers 10º-increment<br />

temperature control from 130°F to 1,000°F<br />

(50°C to 540°C) and control of airflow<br />

from 4 to 16 cfm (113 to 453 l/min).<br />

Information: www.masterappliance.com<br />

or 800-558-9413.<br />

MANUFACTURERS’ REPRESENTATIVES<br />

High Performance and Truck<br />

Accessory Specialists serving<br />

all channels of the Automotive<br />

Industry including mail order,<br />

wholesale and retail.<br />

VizuaLogic<br />

Booth #11613<br />

VizuaLogic announces the availability of<br />

the recently updated A-1287, which features<br />

a beautiful 7-in. True Touch digital<br />

LED panel (800x480 resolution). The allin-one<br />

A-1287 also features an integrated<br />

top-load DVD player, an SD card reader<br />

and a micro USB slot. Information:<br />

www.vizualogic.com or 800-624-7960.<br />

Eagle<br />

Abrasives Inc.<br />

Booth # 10835<br />

According to Eagle Abrasives, Super<br />

Assilex is the perfect sanding medium<br />

for today’s advanced painting technology.<br />

The product helps in the “finishing”<br />

stages by avoiding irregular scratches<br />

often caused by non-woven products or<br />

the risk of over-sanding by standard<br />

abrasive sheets. The company also states<br />

that Super Assilex can save up to 70%<br />

or more in labor time, thus greatly<br />

improving productivity. Information:<br />

www.EagleAbrasives.com or 888-68-EAGLE.<br />

SERVING THE AFTERMARKET<br />

FOR 30+ YEARS<br />

IN<br />

Michigan, Indiana, Ohio,<br />

Kentucky, Illinois, Western<br />

Pennsylvania and West Virginia.<br />

OPENING DOORS<br />

CREATING OPPORTUNITIES<br />

Contact: Bill Haugh<br />

(616) 364-4433<br />

1717 4 Mile Rd., NE<br />

Grand Rapids, Michigan 49525<br />

grande@grandemarketing.com<br />

www.semanews.com 73


SEMA n NEW PRODUCT PREVIEW<br />

Wizards <strong>Products</strong><br />

Booth #10820<br />

Wizards <strong>Products</strong> is excited to announce<br />

the addition of its new Mystic buffing system<br />

packaged in the new custom Wizards<br />

32-oz. bottle. Used as a standalone<br />

polish or a final step in the buffing process,<br />

Mystic polish quickly removes swirls,<br />

light scratches, spider webbing and<br />

mild imperfections. Information:<br />

www.wizardsproducts.com or<br />

800-356-7223.<br />

Rimblades<br />

Booth #12775<br />

Introducing Rimblades—an easy-to-fit alloy wheel rim protector<br />

kit. Protect valuable alloy wheel rims from curb damage and<br />

cover up existing marks, saving on expensive wheel refurbishment.<br />

Rimblades are available in one universal size—easily cut to<br />

length by the customer—and fits wheels with a diameter of up<br />

to 21 in. Sold as a set of four, Rimblades are available in a choice<br />

of silver, black, red, blue, yellow or pink. Information:<br />

www.rimblades.com or +44-1823-432144<br />

Red Kap<br />

Booth #10463<br />

Red Kap, a brand from VF Imagewear,<br />

proudly introduces its newest product—the<br />

Crew Shirt. It’s made of the<br />

company’s new ripstop fabric, which has<br />

all of the same performance features as<br />

its Touchtex poplin, yet is more durable<br />

because of the ripstop weave. Information:<br />

www.redkap.com or 615-565-5000.<br />

Uneeda Enterprizes<br />

Booth #10755<br />

Uneeda Enterprizes is proud to introduce<br />

two new abrasives to its line of quality<br />

sanding products. Ekastorm is specially<br />

suited for fast sanding of wood products.<br />

Ekaforce is designed for metal,<br />

fiberglass and the automotive industry.<br />

Both Ekastorm and Ekaforce will be<br />

offered between 80–600 grit and in<br />

sheets, rolls and disks. Information:<br />

www.sandpaper.com or 845-426-2800.<br />

Retrax<br />

Booth #35115<br />

Manufactured by Applied <strong>Products</strong>, Retrax<br />

proudly introduces the RetraxPro—a retractable<br />

pickup bed cover. This new system utilizes a<br />

unique, patented design that allows it to retract<br />

on sealed ball-bearing rollers into a compact<br />

spiral canister located at the front of the pickup<br />

bed. The RetraxPro is also key lockable in any<br />

position along the rail and features a dual-latch<br />

locking system underneath the rolling cover for<br />

added strength and security. Information:<br />

www.rolltopcover.com or 800-206-4070.<br />

76 October 2011 SEMA <strong>New</strong>s<br />

Revtek Suspension<br />

Booth #32083<br />

Revtek Suspension offers a full line of<br />

suspension lift systems for Toyota trucks<br />

and SUVs; GM trucks and SUVs; Ford<br />

F-150s, Super Duty trucks and Excursion<br />

Rontan Signals<br />

SUVs; Rams; Dodge SUVs; the Jeep<br />

Booth #34190<br />

Liberty, Grand Cherokee, JK Wrangler,<br />

Rontan Signals’ new Quasar DOT Cherokee and Commander; and the<br />

and Q36 utilize the Rebel Gen 5 Nissan Frontier and the Xterra. The team<br />

LEDs with Wide E technology. at Revtek has also gone the extra mile<br />

The Quasar DOT is a three-LED with all-inclusive kits, which means there<br />

flashing light for headlights, taillights<br />

or a flush mount with a ferent model configurations. Information:<br />

are no extra components to order for dif-<br />

chrome bezel. The Q36 (shown) is www.revtek.com or 877-543-8869.<br />

a 4-in. round flash mount with<br />

nine LEDs. Information:<br />

www.rontan.com or 305-599-2974. Cont. on p. 134<br />

t


SEMA n NEW PRODUCT PREVIEW<br />

t<br />

Cont. from p. 76<br />

Relief Pod International<br />

Booth #13041<br />

Relief Pod International proudly states<br />

that its new color-coded and compact kit<br />

for two will keep the user plus one other<br />

person prepared for any emergency while<br />

providing the basic essentials for safety<br />

and self-sufficiency for everyday emergencies.<br />

In a partnership with Goodyear,<br />

Relief Pod also has a new kit designed<br />

for home, car, work and RV applications.<br />

Information: www.reliefpod.com<br />

or 949-474-7637.<br />

RSC Bio Solutions<br />

Booth #10166<br />

RSC Bio Solutions recently launched its new<br />

line of Liquid Wrench Powered by EnviroLogic<br />

industrial cleaners, degreasers and lubricants.<br />

At the 2011 SEMA Show, the company will<br />

proudly introduce multiple new products, including<br />

Liquid Wrench fifth-wheel grease. This new<br />

product delivers severe shock load protection<br />

and provides high film strength and excellent<br />

anti-wear properties. Specifically formulated as a<br />

high-tack grease, the company claims it will also<br />

extend the life of fifth-wheel plates. Information:<br />

www.liquidwrench.com or 866-WRENCH7.<br />

Sailun Tire/Dynamic Tire<br />

Booth #43165<br />

The SVR LX is a high-performance tire designed<br />

for SUVs, sport trucks, and crossover vehicles.<br />

According to the manufacturer, the SVR LX<br />

features an advanced tread design that accentuates<br />

the appearance of your ride, while providing<br />

unparalleled all-season performance, comfort<br />

and tread life. Available in stylish 20- to 24-in.<br />

sizes with M+S ratings for a wide range of<br />

OE and plus-size fitments. Information:<br />

www.dynamictire.com or 905-595-5558.<br />

Herkules Equipment<br />

Booth #10608<br />

Herkules Equipment now offers a coagulant that effectively coagulates<br />

waterborne paint within a spray-gun cleaning solution, so shops can<br />

reduce and easily dispose of paint waste. Herkules’ CoAgent, PN CA01,<br />

is in a powder form and needs only one 1-oz. scoop to 5 gal. of dirty<br />

waterborne cleaning solution for effective separation. Information:<br />

www.herkules.us or 800-444-4351.<br />

Infrared Industries<br />

Booth #10364<br />

Infrared Industries introduces Spanish and Arabic versions of its<br />

FGA4500 gas analyzer. The portable FGA4500 can be used to<br />

accurately speed up emissions testing, tune-ups and diagnostic<br />

testing. It measures five gases—HC, CO, CO 2<br />

, O 2<br />

and NOX—<br />

as well as Lambda, air fuel ratio and rpm and displays the<br />

information on a LCD display. For more information:<br />

www.infraredindustries.com or 800-344-0321.<br />

134 October 2011 SEMA <strong>New</strong>s<br />

Infinity 3D Laser Measuring<br />

Booth #10035<br />

Announcing the Infinity 3D laser measurement system for use<br />

in estimation and structural repair. Infinity uses the accuracy<br />

of aerospace technology and applies it to the automotive industry<br />

to meet the closer OEM tolerances now required. Repair<br />

documentation is generated in minutes, showing the actual<br />

structural deformation in 3D, which will allow for full<br />

reimbursement from the insurance company. Information:<br />

www.infinity3dlaser.com or 877-392-6092.


SEMA n NEW PRODUCT PREVIEW<br />

Optimum Software<br />

Booth #11967<br />

Optimum Software specializes in accounting<br />

and business-management software<br />

development and is proud to introduce<br />

a system created to fully manage trading,<br />

manufacturing and/or servicing companies.<br />

The realized workflow starts from<br />

future resource planning and ends with the<br />

registering of the current day’s activities.<br />

Information: www.optimumsoftware.eu<br />

or +370-698-70821.<br />

Shiniest Industries Inc.<br />

Booth #12451<br />

Shiniest Industries Inc. is proud to introduce<br />

the FantasmaOWL, an on-wheel<br />

animated imaging system. According to<br />

the company, it’s the ultimate way to<br />

show yourself with eye-catching, moving<br />

images floating on the wheel as you drive.<br />

It easily mounts to the wheel and fits<br />

securely to most alloy wheels on the market.<br />

Information: www.shiniest.com.tw<br />

or +(8)862-23774175.<br />

General Tools & Instruments<br />

Booth #10153<br />

General Tools & Instruments states that<br />

mechanics and automotive technicians<br />

will welcome the comprehensive, costeffective<br />

solutions offered by The Seeker<br />

line of video inspection systems. The<br />

Seeker 400-05 (model #DCS400-05,<br />

photo above) is ideal for looking into diesel<br />

engine cylinders and other narrow<br />

spaces, and the Seeker 400-09<br />

(model #DCS400-09) is better suited<br />

for inspecting gas engine cylinders.<br />

Information: www.generaltools.com<br />

or 212-431-6100.<br />

Sizeitup<br />

Booth # 47165<br />

Looking for an ACES-compliant wheel and tire<br />

fitment guide with product catalog data for a new<br />

or existing website? Introducing Sizeitup’s new<br />

fitment guide, including single and staggered fitments<br />

as well as bundling for the correct plus-size<br />

tire to create a tire and wheel package. The database<br />

even includes lifted-truck wheel applications.<br />

Information: www.sizeitup.com or 703-878-7141.<br />

QA1 Precision <strong>Products</strong><br />

Booth #23263<br />

QA1 is excited to add control arms<br />

for first-, second- and third-generation<br />

Camaros to its suspension line. These<br />

upper and lower control arms feature<br />

tubular construction, polyurethane<br />

bushings and QA1’s ultimate lowfriction<br />

ball joints. Information:<br />

www.qa1.net or 952-985-5675.<br />

Prismatic<br />

Powders<br />

Booth #23881<br />

Prismatic Powders, a division of NIC<br />

Industries, presents Black Super Grip<br />

powdercoating, a unique course texture<br />

with a rubberized feel. NIC claims that<br />

Super Grip is the most aggressive powdercoating<br />

texture in the industry and is<br />

perfect for a wide variety of applications<br />

where a traditional textured powder is not<br />

aggressive enough. Information:<br />

www.nicindustries.com or 866-774-7628.<br />

136 October 2011 SEMA <strong>New</strong>s<br />

Champion/Hydrovane/CompAir<br />

Booth #10227<br />

Hydrovane announces the new V-Series<br />

Simplex Compressor. This rotary vane<br />

compressor is air-cooled, oil-flooded<br />

and available tripod- or tank-mounted.<br />

All models are unenclosed and horizontally<br />

oriented. The Simplex is available<br />

from 2 to 10 hp. Information:<br />

www.championpneumatic.com<br />

or 217-222-5400.<br />

Zeitronix<br />

Booth #21210<br />

The Zeitronix Black Box data recorder is<br />

a flash memory data logger for use with<br />

Zeitronix Zt-2 or Zt-3 sideband systems<br />

using 1GB or 2GB micro SD flash memory<br />

cards. Power and data are supplied<br />

through a single 5-ft. (1.5m) cable, plugging<br />

directly into the Zt-2 or Zt-3 data<br />

port. Information: www.zeitronix.com<br />

or 310-328-1234.

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