Feelgood - Irish Examiner
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TERAPROOF:User:jaycarcioneDate:27/10/2010Time:14:09:29Edition:29/10/2010<strong>Feelgood</strong>XH2910Page:14<br />
Zone:XH<br />
14<br />
Beauty<br />
These days natural ‘goes beyond’ the product ingredients<br />
Emily O’Sullivan<br />
XH - V1<br />
The news on ...<br />
SPARKLING STUFF<br />
RIGHT, so we’re not big fans of sparkle<br />
and glitter, but that’s just us and we’ve<br />
a feeling that teenage girls are probably<br />
going to absolutely love this new product<br />
from The Body Shop.<br />
Decked out, boudoir-style in a pink<br />
bottle, the new Sparkler, 19.95, is<br />
filled with sparkle dust complete with an<br />
atomiser that will poof it all wherever<br />
you want it.<br />
It’s glittery, it’s sparkly, it’s completely<br />
over the top, but if nothing else, it’s good<br />
fun.<br />
STUFF WE LIKE<br />
Jurlique is one of the oldest natural companies<br />
around. For the last 25 years, they<br />
have used hand-grown botanicals grown on<br />
their own farm in Australia. Now the brand<br />
covers skincare, bath and body, hand, aromatherapy,<br />
hair and baby. Try the<br />
Moisture Replenishing Day<br />
Cream, 30.70, one of the bestsellers,<br />
which uses calendula,<br />
chamomile as well as rosehip and<br />
avocado oils.<br />
Launched in 1995, Korres has<br />
slowly increased its presence<br />
worldwide and is now one of<br />
the leading natural and organic<br />
skincare brands. Its star<br />
products include White Tea<br />
Fluid Gel, 17.60,<br />
Pomegranate Cream,<br />
<strong>Feelgood</strong><br />
A FRESH<br />
OUTLOOK<br />
IT SAYS a lot about the changing<br />
nature of the beauty industry that the<br />
Sustainable Cosmetics Summit is now<br />
in its second year. Things are happening<br />
quickly on the beauty front. Consumers are<br />
getting savvier. And companies are having to<br />
respond to a market that demands a “kinder”<br />
approach, in terms of ingredients and the<br />
environment.<br />
Whereas once upon a time, most people<br />
wouldn’t have the first idea what parabens<br />
were, now people are familiar with the<br />
potentially harmful chemicals that are put<br />
into the majority of beauty products. And<br />
companies that are taking a more natural<br />
approach are going from strength to strength<br />
— green means business, it can mean<br />
increased profitability and increased success<br />
and brands that are tapping into the zeitgeist<br />
are reaping the rewards. It’s all about making<br />
money at the end of the day, after all.<br />
Yes To is one company that has had a<br />
meteoric rise to prominence over the last<br />
four years from a tiny clutch of products to a<br />
globally recognised brand that is sold in 29<br />
countries, with sales of nearly $50m<br />
(35.8m). Chief executive Ido Leffler was in<br />
Dublin last week before delivering a key note<br />
address at the Sustainable Cosmetics Summit<br />
in Paris. And Leffler is in no doubt about<br />
what sustainable and natural means for cosmetics<br />
brands today. “Natural these days goes<br />
beyond the ingredients,” he notes. “It also<br />
means being ethical and sustainable, it means<br />
being a company with strong corporate governance<br />
— you need to be a good corporate<br />
citizen and give back to the community.”<br />
For consumers, wading through the mound<br />
of “natural” beauty companies to find out<br />
which ones have the right ethic is the kind of<br />
research that few of us are prepared to do.<br />
Looking up a beauty brand to check whether<br />
they have “good corporate governance” is<br />
unlikely to happen. Furthermore, with such<br />
confusing messages about packaging, organic<br />
and natural ingredients and potentially<br />
damaging chemicals, it can begin to look like<br />
something of a quagmire.<br />
I put it to Leffler that while an “ethical”<br />
company such as Yes To might use recycled<br />
and recyclable packaging and use natural ingredients,<br />
they are still flying ingredients from<br />
around the world to put in their products.<br />
“I think you’ve got to pick your battles as a<br />
company,” Leffler explains, “With us we’ve<br />
set up our three pillars of sustainability —<br />
people, product and company success, it’s<br />
what we put in our product and it’s how we<br />
treat our people and how we treat our consumers,<br />
it’s important that we give back and<br />
we’re not just a greedy entity. We source<br />
our ingredients as much as possible from<br />
sustainable sources, or fair trade suppliers.”<br />
It’s quite clear that beauty companies are<br />
not perfect, but in a world that is far from<br />
ideal, companies that are trying to promote<br />
responsibility and sustainability are starting to<br />
get themselves heard in a competitive market.<br />
Yes To might use Dead Sea mud in their<br />
23.20, Fig Showergel, 9.80 and<br />
Evening Primrose Eye Cream, 32.70.<br />
Products are free from parabens, minerals<br />
and silicone. We are also slightly in love<br />
with the Almond Proteins Leave-On Conditioner,<br />
13.<br />
Many “natural” companies aren’t too<br />
upfront about their environmental policies,<br />
but Lush isn’t one of them. Creative<br />
in its approach (it was the first to<br />
come up with a solid shampoo bar),<br />
the company is fastidious about reducing<br />
packaging and about<br />
half their products can be taken<br />
home with no packaging at<br />
all. It also aims for all their<br />
packaging to be recyclable or<br />
compostable. Try the famous<br />
Bath Ballistics.<br />
FRIDAY, OCTOBER 29, 2010<br />
products (which has to be flown to the States<br />
where it is manufactured), but they also use<br />
FSC certified paper, recycled and recyclable<br />
packaging and biodegradable wipes. Most<br />
of the products in the range are over 95%<br />
natural, and a full list of the ingredients in<br />
each product is available on their website.<br />
“At some point we do have to transport<br />
something, we do have some kind of<br />
environmental impact but it’s all about how<br />
we offset that, how we deal with it, how we<br />
behave,” Leffler explains.<br />
If you simply prefer natural ingredients,<br />
you’re worried about the environment but<br />
like using beauty products or you’re after a<br />
product suitable for a vegetarian lifestyle,<br />
then the new breed of “natural” cosmetics<br />
companies could be the way to go.<br />
Under the umbrella of Carrots, Yes To<br />
are Yes To Cucumbers, Yes To Tomatoes,<br />
Yes to Blueberries and the soon to be<br />
launched Yes To Baby Carrots for little<br />
ones. We’re very partial to the excellent<br />
Yes To Carrots C Me Smile Lip Butters,<br />
which are 100% organic, excellent<br />
at keeping lips supple and cost just<br />
3.50.<br />
Aveda is a pioneer, a product of the<br />
hippy ’70s that has gone on to be one<br />
of the world’s biggest selling beauty<br />
brands. Deeply committed to the use<br />
of botanical ingredients, they are the<br />
first beauty company to receive a Cradle<br />
to Cradle Certified sustainability<br />
endorsement. They have a strict approach<br />
to packaging and are also the<br />
first beauty company manufacturing<br />
TAKE THREE<br />
BLONDE BOOSTING PRODUCTS<br />
IF YOU’RE looking a little dull, but you<br />
seriously can’t afford a trip to the salon<br />
right now, don’t panic. There are ways of<br />
giving your highlights a bit of a boost<br />
without spending a fortune. But don’t<br />
expect miracles — these products will<br />
help a little … but not a lot.<br />
John Frieda Sheer Blonde Blonde<br />
Hair Repair, 5.99.<br />
Blonde hair can go a<br />
bit ratty and raggedy<br />
especially if it’s been<br />
highlighted repeatedly, so<br />
make sure you keep your<br />
locks looking sleek and<br />
luscious with a good<br />
conditioning treatment.<br />
This one is a great bet,<br />
and needs to be left on for only<br />
two to three minutes.<br />
Botanics Shimmering Blonde<br />
Shampoo, 3.49. It’s not going to work<br />
any wonders, this one, but it has a lovely<br />
scent and it does seem to make blonde<br />
highlights a little more shiny and radiant.<br />
Redken Blonde Glam Dream Whip<br />
Protective Softening Mousse,<br />
23.80. Mousse feels really 80s, but this<br />
one doesn’t leave your hair in any way<br />
crunchy (although resist any urge you<br />
might have to scrunch dry into an<br />
enormous diffuser). Light and bright, it<br />
helps to eliminate brassiness and<br />
strengthen hair.<br />
with 10% certified windpower. Bestsellers<br />
include their Rosemary Mint<br />
Shampoo, 28, but we’re quite partial to<br />
their Caribbean Therapy Bath Soak,<br />
32.<br />
REN outline their five guiding principles<br />
on their website: right ingredients,<br />
right science, right attitude, right product<br />
experience, right environmental impact.<br />
The products contain no petrochemicals,<br />
sulfates, parabens, synthetic fragrances<br />
or colours. They’re really<br />
a delight to use, although<br />
they can be expensive,<br />
but it’s definitely<br />
worth it for a<br />
treat. We like the<br />
Guerande Salt Exfoliating<br />
Body Balm,<br />
33. Yum.