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Feelgood - Irish Examiner

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TERAPROOF:User:jaycarcioneDate:27/10/2010Time:14:09:29Edition:29/10/2010<strong>Feelgood</strong>XH2910Page:14<br />

Zone:XH<br />

14<br />

Beauty<br />

These days natural ‘goes beyond’ the product ingredients<br />

Emily O’Sullivan<br />

XH - V1<br />

The news on ...<br />

SPARKLING STUFF<br />

RIGHT, so we’re not big fans of sparkle<br />

and glitter, but that’s just us and we’ve<br />

a feeling that teenage girls are probably<br />

going to absolutely love this new product<br />

from The Body Shop.<br />

Decked out, boudoir-style in a pink<br />

bottle, the new Sparkler, 19.95, is<br />

filled with sparkle dust complete with an<br />

atomiser that will poof it all wherever<br />

you want it.<br />

It’s glittery, it’s sparkly, it’s completely<br />

over the top, but if nothing else, it’s good<br />

fun.<br />

STUFF WE LIKE<br />

Jurlique is one of the oldest natural companies<br />

around. For the last 25 years, they<br />

have used hand-grown botanicals grown on<br />

their own farm in Australia. Now the brand<br />

covers skincare, bath and body, hand, aromatherapy,<br />

hair and baby. Try the<br />

Moisture Replenishing Day<br />

Cream, 30.70, one of the bestsellers,<br />

which uses calendula,<br />

chamomile as well as rosehip and<br />

avocado oils.<br />

Launched in 1995, Korres has<br />

slowly increased its presence<br />

worldwide and is now one of<br />

the leading natural and organic<br />

skincare brands. Its star<br />

products include White Tea<br />

Fluid Gel, 17.60,<br />

Pomegranate Cream,<br />

<strong>Feelgood</strong><br />

A FRESH<br />

OUTLOOK<br />

IT SAYS a lot about the changing<br />

nature of the beauty industry that the<br />

Sustainable Cosmetics Summit is now<br />

in its second year. Things are happening<br />

quickly on the beauty front. Consumers are<br />

getting savvier. And companies are having to<br />

respond to a market that demands a “kinder”<br />

approach, in terms of ingredients and the<br />

environment.<br />

Whereas once upon a time, most people<br />

wouldn’t have the first idea what parabens<br />

were, now people are familiar with the<br />

potentially harmful chemicals that are put<br />

into the majority of beauty products. And<br />

companies that are taking a more natural<br />

approach are going from strength to strength<br />

— green means business, it can mean<br />

increased profitability and increased success<br />

and brands that are tapping into the zeitgeist<br />

are reaping the rewards. It’s all about making<br />

money at the end of the day, after all.<br />

Yes To is one company that has had a<br />

meteoric rise to prominence over the last<br />

four years from a tiny clutch of products to a<br />

globally recognised brand that is sold in 29<br />

countries, with sales of nearly $50m<br />

(35.8m). Chief executive Ido Leffler was in<br />

Dublin last week before delivering a key note<br />

address at the Sustainable Cosmetics Summit<br />

in Paris. And Leffler is in no doubt about<br />

what sustainable and natural means for cosmetics<br />

brands today. “Natural these days goes<br />

beyond the ingredients,” he notes. “It also<br />

means being ethical and sustainable, it means<br />

being a company with strong corporate governance<br />

— you need to be a good corporate<br />

citizen and give back to the community.”<br />

For consumers, wading through the mound<br />

of “natural” beauty companies to find out<br />

which ones have the right ethic is the kind of<br />

research that few of us are prepared to do.<br />

Looking up a beauty brand to check whether<br />

they have “good corporate governance” is<br />

unlikely to happen. Furthermore, with such<br />

confusing messages about packaging, organic<br />

and natural ingredients and potentially<br />

damaging chemicals, it can begin to look like<br />

something of a quagmire.<br />

I put it to Leffler that while an “ethical”<br />

company such as Yes To might use recycled<br />

and recyclable packaging and use natural ingredients,<br />

they are still flying ingredients from<br />

around the world to put in their products.<br />

“I think you’ve got to pick your battles as a<br />

company,” Leffler explains, “With us we’ve<br />

set up our three pillars of sustainability —<br />

people, product and company success, it’s<br />

what we put in our product and it’s how we<br />

treat our people and how we treat our consumers,<br />

it’s important that we give back and<br />

we’re not just a greedy entity. We source<br />

our ingredients as much as possible from<br />

sustainable sources, or fair trade suppliers.”<br />

It’s quite clear that beauty companies are<br />

not perfect, but in a world that is far from<br />

ideal, companies that are trying to promote<br />

responsibility and sustainability are starting to<br />

get themselves heard in a competitive market.<br />

Yes To might use Dead Sea mud in their<br />

23.20, Fig Showergel, 9.80 and<br />

Evening Primrose Eye Cream, 32.70.<br />

Products are free from parabens, minerals<br />

and silicone. We are also slightly in love<br />

with the Almond Proteins Leave-On Conditioner,<br />

13.<br />

Many “natural” companies aren’t too<br />

upfront about their environmental policies,<br />

but Lush isn’t one of them. Creative<br />

in its approach (it was the first to<br />

come up with a solid shampoo bar),<br />

the company is fastidious about reducing<br />

packaging and about<br />

half their products can be taken<br />

home with no packaging at<br />

all. It also aims for all their<br />

packaging to be recyclable or<br />

compostable. Try the famous<br />

Bath Ballistics.<br />

FRIDAY, OCTOBER 29, 2010<br />

products (which has to be flown to the States<br />

where it is manufactured), but they also use<br />

FSC certified paper, recycled and recyclable<br />

packaging and biodegradable wipes. Most<br />

of the products in the range are over 95%<br />

natural, and a full list of the ingredients in<br />

each product is available on their website.<br />

“At some point we do have to transport<br />

something, we do have some kind of<br />

environmental impact but it’s all about how<br />

we offset that, how we deal with it, how we<br />

behave,” Leffler explains.<br />

If you simply prefer natural ingredients,<br />

you’re worried about the environment but<br />

like using beauty products or you’re after a<br />

product suitable for a vegetarian lifestyle,<br />

then the new breed of “natural” cosmetics<br />

companies could be the way to go.<br />

Under the umbrella of Carrots, Yes To<br />

are Yes To Cucumbers, Yes To Tomatoes,<br />

Yes to Blueberries and the soon to be<br />

launched Yes To Baby Carrots for little<br />

ones. We’re very partial to the excellent<br />

Yes To Carrots C Me Smile Lip Butters,<br />

which are 100% organic, excellent<br />

at keeping lips supple and cost just<br />

3.50.<br />

Aveda is a pioneer, a product of the<br />

hippy ’70s that has gone on to be one<br />

of the world’s biggest selling beauty<br />

brands. Deeply committed to the use<br />

of botanical ingredients, they are the<br />

first beauty company to receive a Cradle<br />

to Cradle Certified sustainability<br />

endorsement. They have a strict approach<br />

to packaging and are also the<br />

first beauty company manufacturing<br />

TAKE THREE<br />

BLONDE BOOSTING PRODUCTS<br />

IF YOU’RE looking a little dull, but you<br />

seriously can’t afford a trip to the salon<br />

right now, don’t panic. There are ways of<br />

giving your highlights a bit of a boost<br />

without spending a fortune. But don’t<br />

expect miracles — these products will<br />

help a little … but not a lot.<br />

John Frieda Sheer Blonde Blonde<br />

Hair Repair, 5.99.<br />

Blonde hair can go a<br />

bit ratty and raggedy<br />

especially if it’s been<br />

highlighted repeatedly, so<br />

make sure you keep your<br />

locks looking sleek and<br />

luscious with a good<br />

conditioning treatment.<br />

This one is a great bet,<br />

and needs to be left on for only<br />

two to three minutes.<br />

Botanics Shimmering Blonde<br />

Shampoo, 3.49. It’s not going to work<br />

any wonders, this one, but it has a lovely<br />

scent and it does seem to make blonde<br />

highlights a little more shiny and radiant.<br />

Redken Blonde Glam Dream Whip<br />

Protective Softening Mousse,<br />

23.80. Mousse feels really 80s, but this<br />

one doesn’t leave your hair in any way<br />

crunchy (although resist any urge you<br />

might have to scrunch dry into an<br />

enormous diffuser). Light and bright, it<br />

helps to eliminate brassiness and<br />

strengthen hair.<br />

with 10% certified windpower. Bestsellers<br />

include their Rosemary Mint<br />

Shampoo, 28, but we’re quite partial to<br />

their Caribbean Therapy Bath Soak,<br />

32.<br />

REN outline their five guiding principles<br />

on their website: right ingredients,<br />

right science, right attitude, right product<br />

experience, right environmental impact.<br />

The products contain no petrochemicals,<br />

sulfates, parabens, synthetic fragrances<br />

or colours. They’re really<br />

a delight to use, although<br />

they can be expensive,<br />

but it’s definitely<br />

worth it for a<br />

treat. We like the<br />

Guerande Salt Exfoliating<br />

Body Balm,<br />

33. Yum.

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